Lead Creative Designer

📍 Job Overview

Job Title: Lead Creative Designer Company: Thrill Labs Location: Estonia (Remote) Job Type: Full-Time Category: Marketing & Design Operations Date Posted: June 23, 2025 Experience Level: 5-10 Years Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual storytelling and brand champion efforts for Thrill.com's crypto casino platform, driving global audience attraction through compelling marketing campaigns and assets.
• Conceptualize, design, and execute eye-catching marketing campaigns across diverse channels, ensuring alignment with target audience preferences and iGaming industry trends.
• Provide mentorship and leadership to less experienced designers, fostering their growth and ensuring effective contribution to design projects.
• Independently manage design projects from initial concept through to final delivery, optimizing timelines, resources, and stakeholder engagement.
• Collaborate closely with the broader design team to maintain visual consistency between user interfaces, game assets, and marketing materials.

📝 Enhancement Note: This role is positioned as a "Lead" Creative Designer, indicating significant responsibility for project ownership, team mentorship, and strategic input into brand visual identity, going beyond standard individual contributor design roles. The iGaming and crypto focus suggests a need for an understanding of fast-paced, visually dynamic industries.

📈 Primary Responsibilities

• Brand Strategy & Visual Identity:
  • Contribute significantly to the strategic development and ongoing evolution of Thrill.com's overarching brand strategy and distinct visual identity.
  • Develop, implement, and rigorously maintain comprehensive brand guidelines to ensure absolute consistency across all marketing collateral and communication channels.
  • Support and lead initiatives related to employer branding, ensuring visual messaging reflects the company's culture and values.
• Marketing Campaign Development:
  • Conceptualize, design, and oversee the end-to-end execution of visually compelling marketing campaigns tailored for various digital platforms, including social media, email marketing, website banners, and landing pages.
  • Conduct in-depth audience analysis to tailor design aesthetics and messaging, maximizing resonance and engagement with the target demographic within the crypto casino space.
  • Produce a wide array of high-impact marketing assets, such as social media graphics, digital advertisements, email templates, presentation decks, and promotional materials.
• Project Leadership & Mentorship:
  • Independently lead and drive multiple design projects from ideation and conceptualization through to final execution and delivery, demonstrating strong project management capabilities.
  • Effectively manage project timelines, allocate resources efficiently, and engage proactively with stakeholders to ensure successful project outcomes and client satisfaction.
  • Provide direct mentorship, guidance, and constructive feedback to junior designers, fostering their skill development and ensuring their work consistently meets high-quality standards and project objectives.
• Cross-Functional Collaboration:
  • Foster strong working relationships with the broader design team, ensuring seamless integration and visual synergy between user interface (UI) designs, in-game assets, and external marketing materials.
  • Collaborate closely with marketing, product, and development teams to translate business objectives into effective visual strategies.
• Performance Analysis & Optimization:
  • Analyze the performance metrics of marketing campaigns and design assets, deriving actionable insights to identify opportunities for iterative improvement and design optimization.
  • Proactively research and integrate emerging design trends, marketing best practices, and innovative techniques relevant to the iGaming and crypto sectors to maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and strategic leadership, including mentorship and performance analysis. The emphasis on "contribute to the development and evolution" suggests a strategic role, not just execution.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong academic foundation in Graphic Design, Fine Arts, Marketing, or a related field is highly beneficial.

Experience:

• A minimum of 7+ years of dedicated experience in marketing design is required, with a proven track record of creating impactful marketing campaigns and cohesive brand assets.
• Demonstrable experience in leading and mentoring design teams or individual designers is a critical requirement.
• Proven expertise in developing, implementing, and upholding rigorous brand guidelines across diverse marketing materials.
• A deep, functional understanding of core marketing principles, digital marketing strategies, and best practices is essential.

Required Skills:

• Brand Strategy & Visual Identity: Ability to define and articulate brand vision, develop comprehensive brand guidelines, and ensure consistent visual application across all touchpoints.
• Marketing Campaign Design: Expertise in conceptualizing and designing engaging marketing campaigns for digital channels, including social media, email, and web.
• Design Software Proficiency: Advanced skills in industry-standard design tools, specifically Figma, Adobe Photoshop, Adobe Illustrator, and Adobe After Effects.
• Project Leadership & Management: Proven ability to lead design projects from start to finish, manage timelines, and coordinate with stakeholders effectively.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design concepts and strategies clearly to diverse audiences.
• Analytical & Problem-Solving: Strong aptitude for analyzing design performance, identifying issues, and developing creative solutions to achieve marketing objectives.

Preferred Skills:

• iGaming/Crypto Industry Experience: Prior experience within the iGaming or cryptocurrency gaming sectors, demonstrating an understanding of their unique market dynamics and visual language.
• Motion Graphics & Video Editing: Proficiency in motion graphics design and video editing, enhancing the capability to create dynamic and engaging multimedia content.
• UI/UX Principles: Familiarity with User Interface (UI) and User Experience (UX) design principles, facilitating better collaboration with product and game development teams.

📝 Enhancement Note: The required experience level (7+ years) and leadership experience ("Experience leading other designers") clearly position this as a senior-level role. The explicit mention of Figma, Photoshop, Illustrator, and After Effects signifies the technical tools critical for success. The preference for iGaming/crypto experience is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Impact Showcase: A portfolio that prominently features diverse marketing campaigns, detailing the strategic objectives, target audience, creative execution, and measurable outcomes (e.g., engagement rates, conversion improvements).
• Brand Guideline Development: Examples of developed brand guidelines, demonstrating a clear understanding of brand architecture, visual elements, tone of voice, and their application across various media.
• Project Leadership Case Studies: Case studies illustrating your ability to lead complex design projects from conception to completion, highlighting project scope, challenges overcome, resource management, and successful delivery.
• Cross-Functional Collaboration Examples: Portfolio pieces that showcase collaboration with other teams (e.g., marketing, product) and demonstrate how design integrated with broader business goals.

Process Documentation:

• Evidence of systematic approach to design project management, including planning, workflow definition, and iterative feedback loops.
• Documentation of processes for ensuring brand consistency and adherence to guidelines across a wide range of marketing materials.
• Examples of how design performance was analyzed and optimized, showcasing a data-driven approach to creative strategy.

📝 Enhancement Note: For a Lead Creative Designer role, the portfolio is paramount. It should not only showcase aesthetic talent but also strategic thinking, project management capabilities, and the ability to drive measurable results through design. The emphasis on "impact" and "outcomes" is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Lead Creative Designer with 7+ years of experience in a remote, fully-funded tech company, and considering the high cost of living in Estonia and Israel, an estimated salary range would be €65,000 - €90,000 per annum (approximately $70,000 - $97,000 USD). This range accounts for the leadership responsibilities, specialized industry knowledge (iGaming/crypto), and the remote nature of the role.

Benefits:

• Comprehensive Health Insurance: Full medical, dental, and vision coverage for employees and potentially dependents.
• Generous Paid Time Off: Ample vacation days, sick leave, and public holidays to encourage work-life balance.
• Professional Development Budget: An allocated budget for training, workshops, conferences, and certifications relevant to design and marketing to foster continuous learning.
• Remote Work Stipend: A monthly allowance to support home office setup, internet, and other remote work essentials.
• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and team achievements.
• Stock Options/Equity: Opportunity to participate in the company's growth through stock options or other equity programs.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. However, there will likely be flexibility to accommodate different time zones (Estonia/Israel) and project deadlines, with an emphasis on results and deliverables rather than strict time-tracking.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles and locations. It's crucial to research specific salary guides for Estonia and Israel for tech roles and adjust based on the specific company's funding and compensation philosophy. The benefits are standard for tech companies in competitive markets and are tailored to attract and retain talent in remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• iGaming & Crypto Technology: Thrill Labs operates at the intersection of the online gaming industry and cryptocurrency technology. This is a dynamic, fast-paced, and highly regulated sector that demands innovation, strong security, and engaging user experiences. The iGaming space is competitive, requiring creative marketing to attract and retain players. The integration of crypto adds another layer of complexity and opportunity, appealing to a tech-savvy audience. Company Size:
• While specific size isn't provided, the mention of leading projects and mentoring suggests a growing team, likely between 50-200 employees. This size often balances the agility of a startup with the structure needed for established operations. For operations professionals, this means opportunities for direct impact and shaping processes, but also a need for adaptability and proactive problem-solving. Founded:
• Information on the founding date is not provided. However, the company's focus on a crypto casino platform suggests it's likely a relatively modern company, established within the last decade to capitalize on the growth of both iGaming and cryptocurrency. A newer company often implies a more innovative, less bureaucratic culture, with a strong emphasis on growth and market penetration.

Team Structure:

• Design Team Specialization: The design team likely comprises specialists in UI/UX, game asset design, and marketing design, with the Lead Creative Designer overseeing the latter and ensuring cross-specialty alignment.
• Reporting Structure: The Lead Creative Designer would likely report to a Marketing Director or Head of Brand, with direct reports being other marketing designers.
• Cross-Functional Collaboration: Expect close collaboration with marketing strategists, content creators, product managers, game developers, and potentially legal/compliance teams to ensure all designs meet brand, technical, and regulatory standards.

Methodology:

• Data-Driven Design: Emphasis on using performance analytics to inform creative decisions and optimize campaign effectiveness.
• Agile Project Management: Likely adoption of agile methodologies for design sprints, allowing for flexibility and rapid iteration based on feedback.
• User-Centric Approach: Designing with a deep understanding of the target audience's preferences, behaviors, and motivations within the crypto casino environment.

Company Website:

• https://www.thrill.com

📝 Enhancement Note: The industry context is critical. iGaming and crypto are high-energy, trend-driven sectors. This means the design team must be agile, creative, and understand the nuances of engaging a specific, often young and tech-forward, demographic. The remote nature combined with a growing team implies a need for strong communication and collaboration tools.

📈 Career & Growth Analysis

Operations Career Level:

• This role is a significant step into leadership within the creative and marketing operations domain. As a "Lead Creative Designer," you are expected to not only execute high-level design work but also to guide strategy, mentor junior talent, and manage complex projects. This level signifies a transition from an individual contributor to a team leader and strategic partner within the marketing function.

Reporting Structure:

• The Lead Creative Designer will likely report to a senior marketing leader (e.g., Head of Marketing, CMO, or Director of Brand). They will have direct reports, typically junior or mid-level designers, whom they will mentor and manage. This structure allows for specialized creative input while integrating into the broader marketing strategy.

Operations Impact:

• The impact of this role is substantial, directly influencing Thrill.com's brand perception, customer acquisition, and player engagement. High-quality, compelling creative assets and campaigns are crucial for standing out in the competitive iGaming and crypto markets. The effectiveness of marketing design directly correlates with lead generation, conversion rates, and ultimately, revenue generation for the platform. Your work will be key in establishing Thrill.com as a recognizable and trusted brand.

Growth Opportunities:

• Creative Director Path: Successful performance in this lead role could pave the way for advancement to Creative Director, where you would oversee all creative output, strategy, and potentially manage larger teams and budgets.
• Brand Management Specialization: Opportunity to deepen expertise in brand strategy, potentially moving into a Brand Manager or Head of Brand role, focusing on the overall brand narrative and market positioning.
• Product Design Integration: With a strong understanding of UI/UX and game assets, there’s potential to transition into or collaborate more closely with product design teams, influencing the user experience of the platform itself.
• Industry Expertise Development: Continuous learning and application within the iGaming and crypto spaces will build highly sought-after specialized knowledge, opening doors to leadership roles within this niche industry.

📝 Enhancement Note: This role is a clear step toward leadership. The growth opportunities align with typical career progressions for senior designers who demonstrate strategic thinking and management potential. The niche industry also offers specialized career development.

🌐 Work Environment

Office Type:

• Fully Remote: This position is designated as fully remote, offering flexibility and the ability to work from anywhere within the specified countries (Estonia and Israel). This arrangement requires a high degree of self-discipline, effective communication, and reliance on digital collaboration tools.

Office Location(s):

• Estonia & Israel: While remote, the company specifies eligibility for candidates residing in Estonia and Israel. This may indicate operational hubs or legal/payroll considerations in these regions. Accessibility for remote work within these countries is paramount.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital. Expect to utilize a suite of collaboration tools (e.g., Slack, Microsoft Teams, Zoom) for team communication, project management platforms (e.g., Asana, Trello, Jira), and cloud-based design and file-sharing systems.
• Operations Tools & Technology: Access to and proficiency with the company's standard design software (Figma, Adobe Suite) will be essential. The team will rely on these tools for all creative output.
• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and one-on-one check-ins with the manager and team members will be frequent to foster connection and collaboration.

Work Schedule:

• Flexible Remote Schedule: A standard 40-hour work week is implied, but the remote setup allows for significant flexibility. Employees are expected to manage their schedules to meet project deadlines and collaborate effectively with colleagues across different time zones within Estonia and Israel. Core working hours might be established for essential team meetings and cross-functional collaboration.

📝 Enhancement Note: The fully remote nature is a key aspect. Candidates must be comfortable with asynchronous communication, digital collaboration, and managing their own work environment. The specified countries suggest potential legal or HR considerations for hiring.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, cultural fit, and interest in the role and company.
• Portfolio Review & Technical Interview: A dedicated session with the hiring manager and potentially other senior designers. This will involve a deep dive into your portfolio, discussing specific projects, your design process, strategic thinking, leadership experience, and technical proficiency with design tools. Expect to present case studies.
• Skills Assessment/Design Challenge: A practical exercise may be given, either as a take-home assignment or a timed in-interview task, to evaluate your design skills, problem-solving abilities, and approach to a relevant creative brief.
• Team/Cross-Functional Interviews: Meetings with potential team members or stakeholders from marketing, product, or other departments to assess collaboration style and cultural fit.
• Final Interview: A concluding discussion with senior leadership to finalize the decision and discuss terms.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your leadership, campaign design, and brand strategy experience. Prioritize quality over quantity.
• Tell a Story: For each project, clearly articulate the problem, your role, the strategic approach, the design solutions, and the measurable results. Use the STAR method (Situation, Task, Action, Result) effectively.
• Highlight Leadership: Explicitly point out instances where you led projects, mentored designers, or influenced strategic decisions.
• Demonstrate Process: Show your thinking process – sketches, wireframes, mood boards, iterations – to illustrate how you arrive at your final designs.
• Tailor to Thrill Labs: Research Thrill.com's current branding and marketing. Be prepared to discuss how your skills and experience align with their needs and potentially offer initial thoughts on their visual direction.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Clarify objectives, target audience, and constraints.
• Time Management: Allocate your time wisely between ideation, execution, and refinement.
• Strategic Rationale: Be ready to defend your design choices with clear strategic reasoning, linking them back to the brief's objectives.
• Presentation Skills: Prepare to present your solution concisely and effectively, highlighting key design elements and their rationale.

📝 Enhancement Note: The interview process is standard for senior creative roles, with a heavy emphasis on the portfolio. Candidates should prepare to not only showcase their work but also articulate the strategic thinking and leadership behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and design system management. Expect to use it for most interface and marketing asset creation.
• Adobe Photoshop: Critical for image manipulation, photo editing, and creating detailed raster graphics for marketing campaigns.
• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable illustrations for various marketing materials.
• Adobe After Effects: Highly preferred for creating motion graphics, animations, and video content for social media, ads, and promotional materials.

Analytics & Reporting:

• Google Analytics: Likely used to track website traffic, campaign performance, and user behavior, providing data to inform design optimization.
• Social Media Analytics Platforms: Tools integrated within platforms like Facebook, Instagram, Twitter, etc., or third-party dashboards for monitoring social campaign performance.
• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Used for email campaign performance tracking and potentially A/B testing of design elements within emails.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): While not directly a design tool, understanding how marketing assets integrate with CRM data and lead generation processes is beneficial.
• Project Management Tools: Platforms like Asana, Trello, Jira, or Monday.com are crucial for managing design projects, tracking tasks, and collaborating with teams.
• Cloud Storage & Collaboration: Google Drive, Dropbox, or similar for file sharing, collaboration, and version control of design assets.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects) is non-negotiable. The inclusion of analytics and project management tools highlights the operational aspect of this design role, emphasizing data-driven decision-making and efficient workflow management.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value is fostering a culture where novel ideas and creative solutions are encouraged and rewarded, essential for standing out in the iGaming and crypto markets.
• Data-Driven Decision Making: Emphasizing the use of performance metrics and analytics to guide design choices, ensuring marketing efforts are effective and optimized.
• Collaboration & Communication: Valuing open communication, constructive feedback, and strong teamwork, especially critical in a remote environment across different disciplines.
• Excellence & Quality: A commitment to producing high-quality, polished work that reflects positively on the Thrill.com brand and drives business objectives.
• Adaptability & Agility: Embracing change and quickly adapting to new trends, technologies, and market demands within the fast-paced iGaming and crypto industries.

Collaboration Style:

• Remote-First Collaboration: Expect a highly collaborative environment that leverages digital tools for seamless communication, brainstorming, and feedback exchange. Regular virtual meetings and proactive engagement are key.
• Cross-Functional Synergy: A culture that promotes strong partnerships between design, marketing, product, and development teams, ensuring a unified approach to brand and user experience.
• Constructive Feedback Loop: An open environment where constructive criticism is welcomed and utilized for continuous improvement of both individual work and team processes.

📝 Enhancement Note: The combination of creativity, data-driven approaches, and strong collaboration is typical for successful marketing and design operations in dynamic industries. The remote aspect necessitates an emphasis on communication protocols and digital collaboration tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Industry Evolution: The iGaming and crypto sectors are constantly changing. Staying ahead of design trends, platform updates, and regulatory shifts while maintaining brand consistency is a significant challenge.
• Balancing Brand Consistency with Campaign Performance: Ensuring all creative assets align with the core brand identity while simultaneously being optimized for high performance and engagement in diverse marketing channels requires a delicate balance.
• Remote Team Management & Collaboration: Effectively leading and mentoring a design team remotely, fostering creativity, and ensuring seamless collaboration across different time zones presents unique management challenges.
• Standing Out in a Crowded Market: The crypto casino space is highly competitive. Developing innovative and attention-grabbing creative strategies that differentiate Thrill.com from numerous other platforms requires continuous ideation and risk-taking.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend specialized workshops or masterclasses in areas like advanced motion graphics, 3D design, or new design software features.
• Industry Conferences: Participation in relevant iGaming, crypto, or design conferences (virtual or in-person) to gain insights into industry trends, network, and learn from peers.
• Leadership Training: Access to leadership development programs or mentorship to enhance skills in team management, strategic planning, and stakeholder communication.
• Cross-Disciplinary Learning: Opportunities to learn more about marketing analytics, product development, or blockchain technology to gain a broader understanding of the business and enhance design integration.

📝 Enhancement Note: The challenges are inherent to the industry and the lead role. The growth opportunities are designed to address these challenges and foster long-term career development within the company and the industry.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss how you would develop a comprehensive visual strategy for launching a new feature on a crypto casino platform, considering target audience and competitive landscape.
• Explain your approach to creating and enforcing brand guidelines for a remote team to ensure consistency across all marketing materials.
• Describe how you use data and analytics to inform your design decisions and measure the success of marketing campaigns.

Company & Culture Questions:

• Research Thrill.com's current marketing and branding. Be ready to offer constructive feedback and ideas for improvement.
• How do you foster a creative and collaborative environment within a remote team?
• What are your views on the intersection of iGaming, crypto, and design trends, and how would you leverage them for Thrill.com?

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key portfolio piece, outline the challenge, your role, your strategic approach, the design process, and the quantifiable results.
• Highlight Leadership: Clearly articulate instances of project leadership, team mentorship, and strategic influence.
• Showcase Technical Prowess: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, and any other relevant tools.
• Engage and Discuss: Treat the portfolio review as a collaborative discussion. Be open to questions and engage in a dialogue about your work and design philosophy.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership capabilities, and a deep understanding of both design principles and the specific industry context.

📌 Application Steps

To apply for this Lead Creative Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features your most impactful marketing campaigns, brand strategy work, and examples of project leadership. Tailor your selection to highlight experience relevant to the iGaming or crypto sectors if possible.
• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, leadership roles, proficiency in key design software (Figma, Adobe Suite), and any iGaming/crypto industry experience. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on articulating your strategic thought process, leadership contributions, and the results of your design work. Prepare to discuss your approach to remote team collaboration and creative problem-solving.
• Company Research: Thoroughly research Thrill.com, its current brand positioning, marketing efforts, and the competitive landscape of the crypto casino industry. Understand their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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