Lead Brand Designer - Remote

📍 Job Overview

Job Title: Lead Brand Designer
Company: Jobgether (for a partner company)
Location: Florida, United States
Job Type: Full-time
Category: Marketing Operations / Creative Services
Date Posted: January 22, 2026
Experience Level: 5-10 Years
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on elevating the brand's presence through innovative and engaging design across digital campaigns, content marketing, and event materials, requiring a strong foundation in visual design principles and brand strategy execution.
• Candidates will be expected to create, present, and collaborate on compelling creative concepts, demonstrating proficiency in translating business objectives into impactful visual narratives.
• The position involves a balance of individual design contributions and collaborative efforts on larger projects, necessitating strong organizational skills and the ability to manage multiple priorities effectively within a fast-paced environment.
• A key aspect of this role is maintaining brand consistency and strength across all platforms, requiring a deep understanding of brand guidelines and a proactive approach to design execution.

📝 Enhancement Note: While the title is "Lead Brand Designer," the description emphasizes collaboration and execution within a creative services team, suggesting a senior individual contributor role rather than a direct management position, with a strong emphasis on hands-on design work and stakeholder engagement. The "Lead" aspect likely pertains to design leadership and concept ownership within projects.

📈 Primary Responsibilities

• Develop and present compelling creative concepts for a variety of marketing initiatives, including digital campaigns, content marketing assets, and event collateral, ensuring alignment with brand strategy and business objectives.
• Partner with field and events teams to conceptualize and execute on-brand presence for user conferences and other events, including merchandise, booth design, and promotional materials.
• Collaborate with senior leaders to share creative ideas, providing expert design rationale to guide strategic decision-making and brand evolution.
• Execute design tasks across a diverse range of projects, from merchandise and digital advertisements to presentation decks and website graphics, maintaining high standards of quality and brand consistency.
• Manage individual design responsibilities while actively participating in collaborative efforts on larger, cross-functional projects, demonstrating effective project management and time allocation.
• Adapt design strategies and workflows to accommodate project timelines, including potential off-hours work around key events and product launches, reflecting the dynamic nature of a remote-first B2B startup environment.
• Utilize proficiency in industry-standard design software and emerging AI tools to enhance creative output and streamline design processes.
• Contribute to a fun and productive team culture through a positive attitude, a willingness to experiment, and strong collaborative spirit.

📝 Enhancement Note: The responsibilities highlight a blend of strategic concept development and hands-on execution, common in senior design roles within startups where individuals need to be both creative visionaries and efficient implementers. The emphasis on events and B2B startups suggests a need for experience in creating professional, impactful materials for business audiences.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skills in visual design and branding is essential. Candidates with degrees in Graphic Design, Visual Communications, or related fields will often possess a strong foundational understanding.
Experience: Minimum of 5 years of professional visual design experience, with a strong preference for candidates who have worked within B2B startup environments, demonstrating an understanding of their unique design challenges and opportunities.

Required Skills:

• Visual Design Expertise: Proven ability to create visually appealing and effective designs across various mediums, including digital, print, and merchandise.
• Brand Strategy & Execution: Demonstrated experience in developing and maintaining brand consistency, translating brand guidelines into tangible creative assets.
• Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and InDesign for professional design workflows.
• Figma Mastery: Expertise in using Figma for collaborative design, prototyping, and UI/UX elements.
• AI Tool Integration: Familiarity and willingness to leverage Artificial Intelligence tools in the design process for efficiency and innovation.
• Project Management Tools: Experience with tools like Jira for task tracking, workflow management, and collaboration.
• Problem-Solving: Strong analytical and problem-solving skills with a solutions-oriented approach to design challenges.
• Organizational Skills: Meticulous attention to detail and a highly organized, process-oriented mindset for managing project deliverables and deadlines.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly and collaborate effectively with cross-functional teams and stakeholders.
• Creative Risk-Taking: A willingness to experiment with new ideas, push creative boundaries, and embrace innovative design solutions.

Preferred Skills:

• Motion Design: Experience or foundational knowledge in motion graphics and animation for dynamic digital content.
• B2B Startup Environment Experience: Direct experience working in the fast-paced, agile environment of a B2B startup, understanding its specific branding needs.
• Presentation Design: Proven ability to create compelling and impactful presentation decks for executive review and stakeholder engagement.

📝 Enhancement Note: The requirement for 5 years of experience, coupled with proficiency in industry-standard tools like Adobe Creative Suite and Figma, positions this as a senior-level design role. The inclusion of AI tools points to a forward-thinking approach to design technology. The emphasis on B2B startups suggests a need for designs that are professional, strategic, and ROI-focused.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Design Showcase: A curated portfolio demonstrating a wide range of successful visual design projects, including examples of digital ads, marketing collateral, presentation decks, and potentially merchandise.
• Brand Consistency Examples: Specific projects that highlight your ability to maintain and evolve brand identity across different platforms and touchpoints.
• Process-Oriented Work: Showcase projects where you clearly outline your design process, from initial concept and research to final execution and iteration, demonstrating your organized and detail-oriented approach.
• Stakeholder Collaboration Evidence: Include case studies or project descriptions that illustrate your collaboration with stakeholders, showing how you presented concepts and incorporated feedback.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing creative workflows, especially within a remote team setting, leveraging tools like Jira.
• Tool Integration & Usage: Demonstrate your ability to effectively use and integrate key design tools (Adobe Creative Suite, Figma, AI tools) to achieve efficient and high-quality output.
• Problem-Solving Case Studies: Highlight instances where you faced a design challenge, how you applied your problem-solving skills and creative thinking to find a solution, and the resulting impact.

📝 Enhancement Note: For a senior design role, especially in a startup, a portfolio is critical. It should not just show the final output but also the thought process, problem-solving, and strategic considerations behind each piece. Demonstrating an understanding of workflow and tool efficiency is key for operations alignment.

💵 Compensation & Benefits

Salary Range: $70,000 - $109,000 per year.
Explanation: This range is competitive for a Lead Brand Designer role in the United States, particularly for a remote position in Florida, considering the experience level (5-10 years) and the B2B startup context. The upper end reflects significant experience, strong portfolio, and potential specialized skills like motion design.

Benefits:

• Comprehensive Health Coverage: Includes health, dental, and vision insurance plans.
• Paid Time Off: Generous paid holidays and dedicated time off for rest and rejuvenation.
• Retirement Savings: 401(k) plan with company matching contributions to support long-term financial planning.
• Equity Opportunities: Potential for stock options, offering a stake in the company's growth and success.
• Performance-Based Incentives: Eligibility for discretionary company-wide bonuses, recognizing individual and collective contributions.
• Specialized Support: Assistance for fertility treatments, reflecting a commitment to employee well-being.
• Vibrant Work Environment: Participation in a dynamic, inclusive, and fun company culture that actively values diversity.

Working Hours: 40 hours per week, with flexibility for remote work and potential off-hours needs around critical events and launches, as is common in the fast-paced startup environment.

📝 Enhancement Note: The salary range provided is specific and well-defined. The benefits package is robust, covering health, financial planning, and offering equity, which are attractive incentives for senior talent in the tech and startup industry. The mention of fertility treatments indicates a progressive and employee-centric benefits approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the B2B startup sector, likely in a technology-related field given the emphasis on digital campaigns and creative services. This implies an agile, innovative, and results-oriented environment. Company Size: While not explicitly stated, the mention of "senior leaders" and a "creative services team" suggests a growing company that has moved beyond the early startup phase but retains a dynamic, potentially less hierarchical structure than a large corporation. The remote-first nature also influences its operational structure and communication norms. Founded: The founding date is not provided, but the context of a "B2B startup" implies a company that is likely established enough to have defined processes and a team structure but still operates with innovation and growth as primary drivers.

Team Structure:

• Creative Services Team: The designer will be part of a dedicated creative services team, working alongside other creative professionals.
• Cross-functional Collaboration: Significant interaction is expected with field and events teams, as well as senior leadership, requiring strong collaboration and communication skills.
• Reporting: The role reports to senior leaders within the creative or marketing department, with opportunities to influence strategic decisions through design expertise.

Methodology:

• Data-Driven Design: While not explicitly stated, the B2B startup context and the focus on digital campaigns suggest that design decisions will likely be informed by data, performance metrics, and user feedback.
• Agile Development: The remote-first and startup nature implies an agile approach to project management and creative development, with quick iterations and adaptability.
• Collaborative Workflows: Emphasis on teamwork, idea sharing, and leveraging collective intelligence to achieve project goals.

Company Website: Jobgether.com (Note: This is the platform posting the job, not necessarily the partner company's website. The partner company's website is not provided.)

📝 Enhancement Note: The culture is described as "dynamic, fun, and values creativity alongside professionalism," with a "sense of humor." This points towards a collaborative, positive, and forward-thinking work environment that encourages innovation and strong interpersonal relationships, even in a remote setting.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Brand Designer," indicating a senior individual contributor level. It requires significant experience (5+ years) and the ability to operate autonomously, lead projects creatively, and influence strategic direction through design expertise. It suggests a path towards senior or principal designer roles, or potentially a transition into design management if leadership responsibilities expand. Reporting Structure: The designer will report to senior leaders, implying a clear hierarchy within the creative or marketing department. This structure allows for mentorship and guidance from experienced professionals while providing opportunities to present work and gain visibility with leadership. Operations Impact: The role's impact is directly tied to brand perception, marketing effectiveness, and user engagement. By creating compelling visuals for digital campaigns, content, and events, the designer contributes to lead generation, customer acquisition, and overall brand strength, which are critical operational outcomes for a B2B startup. The quality of design directly influences the perceived professionalism and credibility of the company.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas like motion graphics, UI/UX, or advanced AI-driven design techniques.
• Strategic Influence: Grow in ability to influence broader marketing and brand strategy through impactful design proposals and data-informed creative decisions.
• Cross-Functional Leadership: Potentially lead design initiatives for major projects or campaigns, acting as a creative lead without direct management responsibilities.
• Industry Exposure: Gain valuable experience in the B2B startup landscape, understanding its unique operational and marketing dynamics.

📝 Enhancement Note: The "Lead" title suggests growth potential beyond this role, either into more specialized senior design positions, creative direction, or management roles, depending on individual aspirations and company evolution. The remote-first nature also allows for growth opportunities without geographical constraints.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The "workspace" is wherever the employee chooses to work, provided they have reliable internet access and can maintain productivity. Office Location(s): While the job is posted as being in Florida, United States, for remote employees, this location primarily dictates timezone considerations (e.g., America/New York) and potential legal or tax implications for the employer. The role does not require physical presence in a specific office within Florida.

Workspace Context:

• Remote-First Culture: The environment is designed for remote collaboration, utilizing digital tools for communication, project management, and design work.
• Technology Stack: Access to and proficiency with a suite of digital tools (Adobe Creative Suite, Figma, Jira, AI tools) is fundamental to the remote workspace.
• Team Interaction: Collaboration will occur primarily through video conferencing, instant messaging, and project management platforms, fostering a connected yet distributed team dynamic.

Work Schedule: The standard working hours are 40 hours per week. However, the remote nature and the demands of a startup environment, especially around events and launches, necessitate flexibility. Employees are expected to manage their time effectively to meet project deadlines and be available for collaborative sessions, potentially outside of traditional 9-to-5 hours on occasion.

📝 Enhancement Note: The remote-first aspect is a key differentiator. It implies a culture that trusts employees to manage their time and work effectively, focusing on output rather than physical presence. This requires strong self-discipline and communication skills from the designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review via Jobgether's AI-powered matching process, followed by a review by the hiring company's internal team to assess core requirements.
• Portfolio Review: A critical stage where candidates will present their design portfolio. Expect to walk through key projects, explaining your design process, problem-solving approach, and the impact of your work.
• Skill-Based Assessments: Potential for a design challenge or exercise to evaluate practical skills, creative thinking, and problem-solving abilities in real-time scenarios relevant to the company's needs.
• Stakeholder/Team Interviews: Interviews with senior leaders and potential team members to assess cultural fit, communication style, collaborative capabilities, and strategic alignment.
• Final Evaluation: Discussion on career aspirations, understanding of the company's mission, and how the candidate can contribute to the brand's growth.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects, prioritizing B2B startup examples if possible. Ensure a mix that showcases versatility (digital ads, presentations, branding, etc.).
• Tell a Story: For each project, clearly articulate the problem, your role, your process (ideation, research, iteration), the tools used, the solutions you implemented, and the quantifiable results or impact.
• Highlight Process & Problem-Solving: Emphasize how you approached challenges, made decisions, and collaborated with others. This is crucial for a "Lead" role.
• Showcase Brand Thinking: Demonstrate how you understand and apply brand strategy to create cohesive and effective visual identities.
• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly. Be ready to answer in-depth questions about your design choices and rationale.

Challenge Preparation:

• Understand the Brand: Research the partner company's existing brand, target audience, and market position.
• Anticipate Design Needs: Consider typical design challenges for a B2B startup (e.g., creating sales collateral, digital ad campaigns, website updates).
• Focus on Process: When tackling a challenge, articulate your thought process clearly. How would you approach research, ideation, and execution?
• Time Management: Be mindful of any time constraints given for challenges and prioritize effectively.

📝 Enhancement Note: The emphasis on AI matching by Jobgether suggests that keywords and clear demonstrations of required skills in the resume and portfolio are paramount for initial screening. The portfolio review is likely the most significant part of the evaluation, requiring candidates to demonstrate not just design talent but also strategic thinking and process efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).
• Figma: A collaborative interface design tool critical for modern UI/UX design, prototyping, and team-based design workflows.
• AI Tools: Proficiency or willingness to use AI-powered design tools for concept generation, asset creation, or workflow automation. Specific tools may vary but indicate a forward-looking approach to design technology.

Analytics & Reporting:

• While not a primary function of this role, understanding how design impacts performance metrics (e.g., click-through rates on ads, engagement on content) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) to interpret design performance could be a plus.

CRM & Automation:

• Jira: Explicitly mentioned for project management, indicating its use for tracking design tasks, workflows, and team collaboration.
• Collaboration Platforms: Proficiency with tools like Slack, Microsoft Teams, or similar for daily communication and team interaction is expected in a remote setting.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and Jira highlights the core technical requirements. The inclusion of "AI Tools" signifies a need for adaptability and an embrace of emerging technologies in the creative workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas, experimentation, and pushing creative boundaries.
• Collaboration & Teamwork: Strong emphasis on working together, sharing ideas, and supporting team members, even in a remote setting.
• Professionalism & Execution: Balancing creative passion with a disciplined approach to project management, deadlines, and delivering high-quality, on-brand results.
• Problem-Solving & Solutions-Oriented: A proactive mindset focused on identifying challenges and developing effective design solutions.
• Fun & Positive Atmosphere: A culture that values a sense of humor and a positive attitude to foster a productive and enjoyable work environment.

Collaboration Style:

• Remote-First Communication: Reliance on digital channels (Slack, video calls, project management tools) for all interactions.
• Cross-functional Partnership: Close working relationships with marketing, events, and leadership teams to ensure design aligns with broader business goals.
• Feedback & Iteration: An open environment for constructive feedback, with a willingness to iterate on designs based on input and performance data.
• Knowledge Sharing: Encouragement of sharing best practices, new design techniques, and insights within the creative team.

📝 Enhancement Note: The combination of "dynamic, fun environment" with "creativity alongside professionalism" suggests a culture that is both high-achieving and supportive, valuing both individual contribution and collective success. The remote aspect implies a need for asynchronous communication skills and proactive engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency in a Remote Setting: Ensuring cohesive brand application across diverse digital and physical touchpoints when working remotely requires rigorous process adherence and clear communication.
• Balancing Creative Freedom with Business Objectives: Navigating the need for innovative design solutions with the practical requirements and constraints of a B2B startup's marketing goals.
• Adapting to Emerging Design Trends and Technologies: Keeping pace with the rapid evolution of design tools, including AI, and integrating them effectively into workflows.
• Managing Multiple Projects and Stakeholders: Juggling various design requests from different departments and senior leaders, each with unique needs and deadlines.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepen skills in Figma, explore new features in Adobe Creative Suite, and master emerging AI design tools.
• Motion Graphics Specialization: Develop expertise in animation and motion design to create more dynamic digital assets.
• Strategic Brand Development: Gain experience in shaping brand strategy from a design perspective within a growing B2B company.
• Cross-Functional Project Leadership: Take ownership of design aspects for significant marketing campaigns or product launches, enhancing project management and strategic planning skills.

📝 Enhancement Note: The challenges are typical for senior designers in dynamic environments, requiring adaptability, strong communication, and strategic thinking. The growth opportunities are geared towards deepening technical skills and increasing strategic impact within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to present a bold creative concept to senior leadership. How did you prepare, and what was the outcome?" (Focus on your presentation strategy, rationale, and ability to handle feedback.)
• "How do you ensure brand consistency across a wide range of deliverables, especially when working remotely?" (Highlight your process, use of brand guidelines, and communication methods.)
• "Tell me about a project where you had to balance conflicting requests from different stakeholders. How did you manage the situation and arrive at a solution?" (Demonstrate problem-solving, negotiation, and collaboration skills.)

Company & Culture Questions:

• "What do you find most exciting about working with B2B startups, and what are the unique design challenges you anticipate here?" (Show your research and understanding of the industry.)
• "How do you contribute to a positive and fun team culture, especially in a remote environment?" (Relate your personality and collaborative style to the described culture.)
• "How do you measure the success of your design work?" (Discuss metrics like engagement, conversion rates, brand recall, and how design impacts them.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project to capture attention immediately.
• Structure Your Narrative: For each project, use the STAR method (Situation, Task, Action, Result). Clearly define the problem, your role, the actions you took (your design process), and the results achieved.
• Quantify Where Possible: Use data and metrics to demonstrate the impact of your designs (e.g., X% increase in click-through rates, Y% improvement in engagement).
• Highlight Process: Verbally walk through your thought process, sketches, iterations, and why you made specific design choices. This is key for a "Lead" role.
• Be Ready for Deep Dives: Anticipate detailed questions about your techniques, tools, and decision-making.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, problem-solving capabilities, and a strong understanding of how design contributes to business objectives within a startup context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Jobgether.
• Tailor Your Resume: Ensure your resume clearly highlights your 5+ years of visual design experience, specifically mentioning any B2B startup experience and proficiency with Adobe Creative Suite, Figma, and AI tools. Use keywords from the job description.
• Curate Your Portfolio: Select your most impactful projects that showcase a range of skills (digital ads, presentations, branding) and clearly outline your design process and results. Ensure it's easily accessible (e.g., a personal website or PDF).
• Prepare Your Narrative: Practice presenting your portfolio, focusing on the story behind each project, your problem-solving approach, and the business impact of your designs. Be ready to articulate your understanding of brand strategy and remote collaboration.
• Research the Partner Company: If possible, try to identify the partner company and research their existing branding and market presence to tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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