Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-time

Category: Brand Design & Visual Identity

Date Posted: March 13, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and evolution of BJAK's visual identity, ensuring brand consistency across all marketing and product touchpoints.

• Develop and maintain a robust brand system that supports both long-term brand growth and immediate business objectives.

• Drive cohesive brand experiences through close collaboration with cross-functional teams, including marketing, content, product, and performance.

• Execute fast, thoughtful design work that translates strategy into compelling visuals, maintaining high standards of craft and storytelling.

• Contribute creative and strategic input to the overall brand direction, reporting directly to the Creative Manager.

📝 Enhancement Note: This role is positioned as a Lead Brand Designer, indicating a senior individual contributor role with significant ownership and strategic influence over BJAK's visual brand. The emphasis on "shaping and evolving" the brand system and reporting directly to the Creative Manager suggests a key player in the brand's visual development.

📈 Primary Responsibilities

• Develop and execute high-quality brand materials that effectively communicate BJAK's visual identity and value proposition.

• Lead the refinement and expansion of BJAK's brand system, ensuring meticulous consistency across digital platforms, marketing collateral, and product interfaces.

• Foster strong partnerships with marketing, content, product development, and performance teams to ensure integrated and impactful brand campaigns.

• Adapt and tailor brand expressions to resonate with diverse audiences, including consumers, business partners, and internal stakeholders.

• Maintain and continuously update BJAK's comprehensive brand guidelines, championing design excellence and uniformity in all visual outputs.

• Deliver timely and impactful design solutions that align with both strategic brand initiatives and urgent business needs.

• Provide creative leadership and strategic insights to the Creative Manager, influencing the overarching brand strategy.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on design execution. The emphasis on "shaping and evolving the brand system" and "adapting brand expression as needed" points to a dynamic role that requires both consistency and flexibility.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Lead Brand Designer role.

Experience: 5+ years of progressive experience in brand design, graphic design, or a closely related creative discipline, with a proven track record of leading brand initiatives.

Required Skills:

• Advanced proficiency in brand identity development, visual systems thinking, and brand storytelling.

• Strong understanding of design craft and ability to consistently produce high-quality visual assets.

• Expertise in translating strategic objectives into compelling visual designs.

• Demonstrated ability to manage brand consistency across diverse applications and platforms.

• Excellent cross-functional collaboration and communication skills, with a proven ability to work effectively with marketing, product, and content teams.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Experience with motion design tools such as After Effects and Premiere Pro.

Preferred Skills:

• Experience in performance marketing design or working within fast-paced startup environments.

• Basic skills in motion graphics, sound editing, or simple visual effects (VFX).

• Experience contributing to or managing design systems, templates, or brand libraries.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with proficiency in a comprehensive suite of design tools including motion and AI, indicates a senior-level designer expected to contribute significantly to the brand's visual strategy and execution. The "Nice to Have" skills suggest a preference for candidates who can add broader creative value beyond core brand design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong grasp of brand storytelling and the ability to create cohesive visual systems.

• Demonstrations of high-quality design craft and execution across various media and applications.

• Case studies illustrating the process of shaping or evolving a brand identity and its system.

• Examples of how brand elements were applied consistently across different channels (marketing, product, etc.).

Process Documentation:

• Examples of workflow design for brand asset creation and iteration.

• Documentation of how brand guidelines were maintained and applied.

• Case studies detailing the process of collaborating with cross-functional teams on brand initiatives.

• Demonstrations of how design decisions were informed by business needs and audience considerations.

📝 Enhancement Note: For a Lead Brand Designer, the portfolio is paramount. It should not only display aesthetic quality but also demonstrate strategic thinking, process-driven execution, and the ability to manage and evolve a brand system. Applicants should be prepared to articulate their design process and the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead Brand Designers in Malaysia with 5-10 years of experience, a competitive salary range is estimated between MYR 8,000 - MYR 13,000 per month. This range accounts for the senior nature of the role, the required technical skills, and the strategic responsibilities.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Opportunities for professional development, including workshops, courses, and conference attendance.

• Generous paid time off (PTO) and public holidays.

• Potential for performance-based bonuses or incentives.

• Access to modern office facilities and collaborative workspaces.

• Exposure to cutting-edge AI tools and innovative design practices.

Working Hours: The standard working hours are 40 hours per week, typically Monday to Friday, with flexibility to accommodate project needs and deadlines.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in Kuala Lumpur/Selangor, considering the experience level and industry (technology/fintech). Benefits are inferred based on standard offerings for full-time positions in established tech companies in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms, insurance digitization, and AI integration. BJAK is a leader in Southeast Asia's digital insurance platform market.

Company Size: BJAK is a growing organization, likely employing between 50-250 employees based on typical "application platform" companies in emerging markets that are beyond early-stage but not yet enterprise-scale.

Founded: Founded with a mission to create successful businesses and contribute positively to society through efficiency, BJAK has established itself as a leader in the insurance technology sector.

Team Structure:

• The design team likely operates within a flat organizational structure, fostering direct communication and collaboration.

• The Lead Brand Designer will report directly to a Creative Manager, indicating a clear reporting line for creative direction and feedback.

Methodology:

• Emphasis on engineering and product excellence.

• Data-driven decision-making to inform strategy and execution.

• Agile and iterative approach to product development and design.

• Proactive adoption of emerging technologies, including AI, to enhance efficiency and innovation.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's focus on building "superior application platforms" and its mission to make society more efficient suggests a culture that values innovation, impact, and operational excellence. The "flat organization" implies a collaborative and less hierarchical environment where individual contributions are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the creative and brand function. As a "Lead Brand Designer," the individual is expected to possess a high degree of autonomy, strategic input, and ownership over key brand initiatives. The role is critical for establishing and maintaining BJAK's visual identity and brand equity.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This structure allows for focused mentorship and strategic alignment within the brand team while enabling direct collaboration with other departments.

Operations Impact: The Lead Brand Designer's impact is directly tied to shaping the perception and recognition of BJAK in the market. High-quality, consistent brand design drives customer acquisition, builds trust, and supports marketing and product efforts, ultimately contributing to business growth and user engagement. The role is crucial for establishing a strong market presence in a competitive digital landscape.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of brand design, such as motion graphics, AI-driven design, or advanced brand system architecture.

• Leadership: Progress to a Creative Manager or Head of Brand role, managing a team and defining broader brand strategy.

• Cross-functional Advancement: Transition into product marketing, UX/UI leadership, or creative direction roles within BJAK or other tech companies.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and market trends to maintain a cutting-edge skill set.

📝 Enhancement Note: The "Lead" title implies a pathway for growth into management or a more senior specialist role. BJAK's focus on AI and emerging technologies suggests opportunities for designers to innovate and lead in adopting new tools and methodologies.

🌐 Work Environment

Office Type: BJAK operates from modern office spaces designed to foster collaboration and innovation. The location in Bandar Utama, Petaling Jaya, is a well-established commercial hub in Selangor.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a prime business district with good accessibility and amenities.

Workspace Context:

• The workspace is likely designed to be collaborative, with open areas, meeting rooms, and dedicated design spaces.

• Access to high-performance workstations, industry-standard design software, and potentially advanced creative hardware.

• Opportunities for informal and formal interactions with team members across marketing, product, and engineering departments, promoting a holistic understanding of business objectives and user needs.

Work Schedule: The role is on-site, with a standard 40-hour work week. While a structured schedule is in place, the fast-paced environment and emphasis on delivering results may require flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration and team synergy. Being in a prominent business district like Bandar Utama indicates a professional and well-equipped work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio by HR/Recruiting.

• Portfolio Presentation & Technical Interview: Candidates will present their portfolio, discussing their design process, strategic thinking, and experience with brand systems. This may include technical questions on software proficiency and design principles.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, product, and potentially engineering teams to assess collaboration skills and understanding of business objectives.

• Creative Challenge: A design task or brief may be issued to assess problem-solving abilities, creativity, and execution speed under realistic project constraints.

• Final Interview: Discussion with the Creative Manager or senior leadership to assess cultural fit, strategic alignment, and overall suitability for the Lead Brand Designer role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase expertise in brand identity, visual systems, storytelling, and consistency. Prioritize work that demonstrates impact and strategic thinking.

• Tell a Story: For each project, clearly articulate the problem, your role, the process followed, the solutions implemented, and the measurable outcomes or impact.

• Highlight Brand Evolution: If applicable, showcase instances where you shaped or evolved a brand identity, demonstrating your ability to manage brand growth and consistency.

• Showcase Tool Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite, Figma, and motion tools.

• Address AI Integration: If you have experience or ideas on using AI in design, be prepared to discuss them.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge provided, identifying key objectives, target audience, and constraints.

• Process Over Perfection: Focus on articulating a clear, logical design process rather than solely on the final output.

• Time Management: Practice working efficiently to deliver a polished concept within the allotted timeframe.

• Presentation Skills: Prepare to present your solution clearly and concisely, defending your design choices with strategic rationale.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also strategic thinking, collaboration capabilities, and the ability to thrive in a fast-paced, innovative environment. A strong, well-articulated portfolio is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and creating design systems in a team environment.

• Motion Design Tools: After Effects for animation and motion graphics, Premiere Pro for video editing.

Analytics & Reporting: While not directly a design tool, understanding how design impacts key metrics (e.g., conversion rates, engagement) will be important. Familiarity with analytics dashboards might be beneficial.

CRM & Automation: Not directly applicable to the designer's core tools, but an understanding of how design integrates with CRM and marketing automation platforms used by marketing teams could be advantageous.

📝 Enhancement Note: Proficiency in industry-standard design tools like Adobe Creative Suite and Figma is non-negotiable. The inclusion of motion tools and AI tools indicates BJAK's commitment to modern, dynamic visual communication and efficiency.

👥 Team Culture & Values

Operations Values:

• Engineering & Product Excellence: A commitment to high standards in all aspects of work, including design.

• Efficiency: A core mission of the company, which translates to a desire for streamlined processes and effective solutions in design.

• Innovation: Embracing new technologies like AI to push boundaries and improve workflows.

• Ownership & Quality: Taking responsibility for one's work and caring deeply about the quality of the final output.

• Collaboration: Working effectively across teams to achieve shared goals.

Collaboration Style:

• Highly collaborative and cross-functional, with designers working closely with marketing, content, and product teams.

• Open communication and feedback loops are encouraged, reflecting the flat organizational structure.

• A pragmatic approach to design, balancing creative vision with business needs and rapid delivery cycles.

📝 Enhancement Note: BJAK's culture appears to be performance-driven, innovative, and collaborative. The emphasis on efficiency and excellence suggests a team that is focused, results-oriented, and values high-quality output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering fast, thoughtful design work while maintaining high craft and consistency in a dynamic environment.

• Evolving Brand System: Continuously refining and expanding the brand system to meet new product and marketing needs.

• Cross-functional Alignment: Ensuring brand consistency and cohesive messaging across diverse teams and initiatives.

• Adopting New Technologies: Integrating AI tools and other emerging technologies into design workflows effectively.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, AI-driven design tools, and advanced brand system development.

• Industry Exposure: Potential to attend design conferences or workshops focused on branding, digital design, and emerging technologies.

• Mentorship: Learning from senior creative leadership and contributing to the development of junior designers if the team grows.

• Strategic Impact: Gaining experience in shaping the visual identity of a leading tech company in Southeast Asia.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a growth-oriented tech company, with significant scope for professional development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand system to incorporate AI-generated assets or concepts?" (Focuses on AI integration and brand system strategy)

• "Describe a time you had to balance urgent marketing needs with long-term brand strategy. What was your process and outcome?" (Tests prioritization, strategic thinking, and execution)

Company & Culture Questions:

• "What excites you about BJAK's mission and its position in the Southeast Asian market?" (Gauges interest in the company's vision and industry)

• "How do you see your role contributing to BJAK's culture of engineering and product excellence?" (Assesses cultural fit and alignment with company values)

Portfolio Presentation Strategy:

• Structure: Start with an overview of your design philosophy and how it aligns with BJAK's values. Then, walk through 2-3 key projects, detailing the problem, your role, process, solutions, and impact using the STAR method (Situation, Task, Action, Result).

• Emphasis: Clearly articulate how you developed and maintained brand identity, managed brand systems, and collaborated with stakeholders. Highlight any experience with motion graphics or AI tools.

• Engagement: Be prepared for questions about your design choices, challenges faced, and how you would adapt your approach to BJAK's specific context.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a strong understanding of brand systems, excellent collaboration skills, and a proactive approach to design challenges, especially concerning new technologies like AI.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand identity development, visual system design, and high-quality execution. Tailor your case studies to highlight your experience with cross-functional collaboration and adapting brand expression for different audiences.

• Resume Optimization: Highlight your 5+ years of experience, key skills in Adobe Creative Suite, Figma, and motion tools, and any experience with AI in design or fast-paced startup environments. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategic questions related to brand management, collaboration, and technology adoption. Be ready to discuss the BJAK mission and its industry impact.

• Company Research: Familiarize yourself with BJAK's current brand presence, its products, and its mission. Understand its position as a leader in the Southeast Asian digital insurance market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.