Junior Marketing / Graphic Designer (US-Based Lead Generation Company)

📍 Job Overview

Job Title: Junior Marketing / Graphic Designer Company: Pearl Location: Philippines (Remote) Job Type: Independent Contractor, Full-time Category: Marketing Operations / Creative Operations Date Posted: 2025-07-23T19:04:35.833 Experience Level: Junior (0-2 Years) Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for supporting performance marketing initiatives and creative workflows within a US-based lead generation company, focusing on enhancing visual execution for digital properties.
• The position requires a blend of UI/UX design, graphic design, and an understanding of how creative assets drive conversion rates in performance marketing campaigns.
• You will be instrumental in maintaining brand consistency and scaling design operations across a portfolio of over 60 digital lead generation websites.
• A key aspect of this role involves leveraging automation tools to streamline content and asset generation, contributing to the efficiency and scalability of marketing efforts.

📝 Enhancement Note: While the job title is "Junior Marketing / Graphic Designer," the responsibilities and required skills, particularly around UI/UX, conversion optimization, design systems, and automation tools like Zapier/Make, strongly indicate a role within Marketing Operations or Creative Operations, with a focus on driving measurable marketing performance through design. The emphasis on "scale, AI tooling, and systemized design" further solidifies this operational focus.

📈 Primary Responsibilities

• UI/UX and Visual Asset Design (50%):
  • Design conversion-focused landing pages and user flows that are optimized for lead generation within specific local service niches.
  • Create static and animated ad creatives for digital advertising platforms, specifically Google Ads (Search and Display).
  • Develop reusable UI components and comprehensive design templates within Figma to ensure consistency and efficiency across multiple websites and marketing campaigns.
  • Apply core UX principles such as visual hierarchy, layout clarity, mobile responsiveness, and form optimization to enhance user engagement and lead quality.
  • Produce wireframes and high-fidelity mockups that directly contribute to improved user experience and higher quality leads.
• Design Systems & Brand Consistency (30%):
  • Maintain and enforce visual and UX consistency across a large portfolio of over 60 local lead-generation microsites.
  • Organize, manage, and scale a centralized design system and asset library using Figma.
  • Standardize visual documentation and design templates to facilitate efficient cross-functional collaboration and streamlined deployment of new assets.
  • Implement scalable UI patterns and components that accelerate the creation of new web pages without compromising user experience or conversion rates.
• Automation & Cross-Functional Collaboration (20%):
  • Utilize automation tools such as Zapier and Make, alongside low-code platforms, to automate content and asset generation workflows, thereby increasing operational efficiency.
  • Collaborate closely with growth and SEO teams to optimize page user experience and refine conversion paths for better performance.
  • Contribute to the development of a "visual asset playbook" that documents UX best practices and repeatable design patterns for broader team adoption and training.

📝 Enhancement Note: The detailed breakdown of responsibilities, particularly the emphasis on conversion optimization, design systems, and automation tools in relation to marketing performance, strongly suggests this role is deeply embedded within operations, aiming to drive efficiency and measurable results through systematic design and workflow automation.

🎓 Skills & Qualifications

Education:

• While a formal degree in Graphic Design, Marketing, or a related field is beneficial, practical experience and a strong portfolio demonstrating relevant skills are prioritized over specific educational credentials.

Experience:

• 0-2 years of hands-on experience in UI/UX design, with a focus on web interfaces and conversion-oriented landing pages.
• Demonstrated experience in graphic design, showcasing an ability to create compelling visual assets for digital marketing.
• Experience in managing and scaling design systems and asset libraries is highly valued for maintaining consistency across numerous digital properties.

Required Skills:

• UI/UX Design Principles: Strong foundational knowledge of visual hierarchy, responsive design, user flow mapping, and user-centered design methodologies.
• Figma Proficiency: Expert-level skills in Figma, including component creation, auto layout, team library management, and prototyping capabilities.
• Graphic Design Software: Proficiency in industry-standard graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva Pro.
• Performance Marketing Awareness: Understanding of how visual design elements impact key performance indicators like Click-Through Rate (CTR), Cost Per Lead (CPL), and overall lead quality.
• Iterative Execution: A fast, iterative approach to visual execution, prioritizing shipping and iterating over achieving absolute polish initially ("ship > polish > iterate").
• Automation Tool Familiarity: Comfort and experience using automation tools like Zapier or Make in a design operations context to streamline workflows.
• Organizational Skills: Excellent organizational habits for file management, component organization, and efficient design system maintenance.

Preferred Skills:

• Local SEO / Rank and Rent: Familiarity with local SEO strategies or the "rank and rent" website model.
• Google Ads Creatives: Experience designing ad creatives specifically for Google Display Ads or search ad extensions.
• Modular Design Systems: Experience building modular design systems tailored for rapid scaling environments.
• Light Coding: Basic knowledge of HTML/CSS or Python can be advantageous for understanding web implementation and automation.
• AI-Assisted Design Tools: Exposure to or experience with tools like Replit, Snapps, SynthFlow, or other AI-assisted design platforms.
• Fast-Paced Marketing Environments: Prior work experience in dynamic marketing organizations characterized by aggressive timelines and frequent iteration cycles.

📝 Enhancement Note: The emphasis on "fast, iterative visual execution" and familiarity with automation tools suggests a need for candidates who are not only creative but also operationally minded, capable of quickly producing and refining assets to meet performance marketing demands. Proficiency in Figma is highlighted as a core requirement, indicating its central role in the company's design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Design Examples: Showcase at least 2-3 examples of landing pages or web interfaces designed with a clear objective of conversion optimization, detailing the design choices made to achieve this.
• Figma System Showcase: Include a section demonstrating your proficiency in Figma, highlighting the creation and use of components, auto layout, and team libraries, ideally illustrating how these elements contribute to design efficiency and consistency.
• Ad Creative Examples: Present a variety of static and animated ad creatives, ideally for platforms like Google Display Ads, demonstrating an understanding of visual appeal and effectiveness in driving clicks and engagement.
• Process Improvement Case Study: If possible, include a case study detailing a specific design process you improved or optimized, highlighting the problem, your solution, and the measurable impact on efficiency or outcomes.

Process Documentation:

• Demonstrate an ability to document design processes, workflows, and best practices. This could be evidenced through well-organized Figma files, style guides, or brief explanations within your portfolio case studies.
• Showcase an understanding of how to create reusable templates and components that streamline the design and deployment of visual assets across multiple platforms or campaigns.
• Provide examples or descriptions of how you would approach organizing and scaling a design system and asset library for a large and growing portfolio of digital properties.

📝 Enhancement Note: Given the role's focus on operational efficiency and design systems, a portfolio that clearly demonstrates structured thinking, process optimization, and the ability to manage a large volume of assets will be highly advantageous. Highlighting specific instances of using design to drive measurable marketing outcomes is key.

💵 Compensation & Benefits

Salary Range:

• As this is an independent contractor role for a US-based company with candidates sought from Southeast Asia (including the Philippines), and considering the junior experience level, a competitive hourly rate is expected. Based on market research for junior graphic designers and UI/UX designers with automation familiarity in the Philippines, the estimated range is $5 - $10 USD per hour. This rate reflects the remote nature, the specific skill set required, and the company's focus on high-caliber talent.

Benefits:

• Remote Work: Fully remote work arrangement, allowing flexibility in location as long as Central European Time (CET) overlap is maintained.
• PTO & Holidays: Standard Paid Time Off (PTO) aligned with Pearl's managed services model, with a preference for CET holiday alignment.
• Health Coverage: Access to an HMO plan available after 3 months of service for candidates based in the Philippines.
• Direct Mentorship: Opportunity to learn and grow under the guidance of a high-caliber international team, fostering professional development.
• Retention Bonuses: Structured retention bonuses provided at 3, 6, 9, and 12 months of service.
• Tools Provided: Access to premium tools essential for design, automation, and collaboration, ensuring you have the necessary resources to perform your role effectively.

Working Hours:

• 40 hours per week, typically Monday to Friday, 9:00 AM – 6:00 PM CET. Some flexibility in scheduling is available, provided there is strong overlap with Central European Time (CET).

📝 Enhancement Note: The salary estimate is based on typical freelance/contractor rates for junior creative and operations-focused roles in the Philippines, considering the employer is a US-based company and the need for CET overlap. The benefits package is designed to attract and retain international talent, with specific provisions for Philippine-based contractors.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Pearl operates within the talent acquisition and recruitment technology sector, specifically focusing on connecting high-caliber talent with startups in the US and EU. The company's clients are typically venture-backed startups that have raised significant capital.
• The "partner" company this role supports is in the digital lead generation space, focusing on performance marketing for numerous local service niches, likely employing strategies such as "rank and rent" websites. This context implies a fast-paced, data-driven, and results-oriented environment.

Company Size:

• Pearl itself is a growing company that partners with a large number of startups. The specific client company this role supports manages over 60 digital lead generation properties, suggesting a significant operational scale for the design and marketing functions. This scale means efficient processes and systems are paramount.

Founded:

• Pearl's founding date is not explicitly provided, but its clients are described as having raised over $5B, indicating a mature network of well-funded startups. The partner company's operational scale suggests it is an established entity within its niche.

Team Structure:

• Operations Team Aspect 1: You'll be part of a team supporting performance marketing efforts, likely including growth marketers, SEO specialists, and potentially other designers or content creators.
• Operations Team Aspect 2: This role reports into a team that manages multiple digital properties, implying a structure that supports diverse projects and clients. The direct reporting line is likely to a Marketing Lead or Operations Manager.
• Operations Team Aspect 3: Collaboration will be essential with growth and SEO teams, requiring clear communication and the ability to translate marketing objectives into visual assets and optimized user experiences.

Methodology:

• Operations Process 1: Data analysis and insights are key, with a focus on how visual design impacts conversion metrics. You'll be expected to understand and leverage data to inform design decisions.
• Operations Process 2: Workflow planning and optimization are central, particularly in managing design systems, asset libraries, and using automation to speed up production and deployment.
• Operations Process 3: Automation and efficiency practices are encouraged, using tools like Zapier and Make to streamline tasks, allowing for greater focus on strategic design and iteration.

Company Website: https://jobs.workable.com/company/4KLMuj5WGNaACAyqrWkc8d/jobs-at-pearl

📝 Enhancement Note: The company culture appears to be focused on high growth, efficiency, and data-driven decision-making. The role supporting a lead generation company with over 60 properties emphasizes the need for scalable, systematic approaches to design and marketing operations.

📈 Career & Growth Analysis

Operations Career Level:

• This is a Junior-level position, ideal for someone with 0-2 years of experience looking to build a strong foundation in marketing operations and creative execution. The role offers hands-on experience with performance marketing, design systems, and automation tools, providing a solid stepping stone for a career in operations or digital marketing.

Reporting Structure:

• The Junior Marketing / Graphic Designer will likely report to a Marketing Manager, Head of Design, or an Operations Lead who oversees the digital lead generation properties. Collaboration with Growth and SEO teams is a key part of the role, indicating cross-functional interaction within the marketing department.

Operations Impact:

• The work of this role directly impacts revenue by improving visual execution for performance marketing campaigns, aiming to increase conversion rates, lower cost per lead (CPL), and enhance lead quality across a broad spectrum of digital properties. By creating efficient design systems and automating workflows, the role contributes to faster campaign deployment and scalability.

Growth Opportunities:

• Operations Skill Advancement: Gain practical experience in critical operational areas like design systems management, workflow automation (Zapier/Make), and performance-driven design, which are highly sought after in marketing operations roles.
• Industry Exposure: Work with cutting-edge AI tooling and learn about scalable digital lead generation strategies from a US/EU startup ecosystem.
• Leadership Potential: As experience grows, there's potential to take on more responsibility in managing design systems, leading smaller projects, or specializing in areas like UX optimization or marketing automation beyond design.

📝 Enhancement Note: The role is positioned as a strong entry point into the operations side of marketing and design. The emphasis on systems, automation, and performance metrics provides a pathway for growth into more specialized or leadership roles within operations or digital marketing management.

🌐 Work Environment

Office Type:

• The work arrangement is fully remote, meaning there is no physical office requirement. This offers maximum flexibility for the employee to work from their preferred location.

Office Location(s):

• The role is remote-friendly, with a preference for candidates located in Central Europe, LATAM, and Southeast Asia who can provide strong overlap with Central European Time (CET). The specific mention of the Philippines as a location suggests that candidates from this region are actively sought.

Workspace Context:

• Workspace Aspect 1: Working remotely in a team that spans different time zones (CET overlap preferred) requires strong asynchronous communication skills and self-discipline to ensure collaboration and project continuity.
• Workspace Aspect 2: Access to premium design and automation tools will be provided, ensuring a well-equipped digital workspace for efficient task execution.
• Workspace Aspect 3: Interaction will primarily be digital, through collaboration platforms and project management tools, necessitating proactive engagement and clear digital communication with cross-functional teams.

Work Schedule:

• The standard work schedule is 40 hours per week, Monday to Friday, from 9:00 AM to 6:00 PM CET. Some flexibility is offered, particularly important for remote roles that may need to accommodate different local times while maintaining crucial overlap with the core business hours.

📝 Enhancement Note: The remote-first nature of the role, coupled with the CET overlap requirement, emphasizes the need for self-management, proactive communication, and the ability to integrate into a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application: Submit resume and portfolio.
• Screening: Initial review of qualifications and portfolio relevance.
• Initial Interview: Likely a behavioral and introductory interview to assess cultural fit and basic understanding of the role, possibly with a recruiter or hiring manager.
• Skills Assessment: A practical test or exercise designed to evaluate your UI/UX design skills, Figma proficiency, and understanding of performance marketing principles. This could involve designing a landing page mockup or creating ad creatives based on a brief.
• Final Interview: Deeper dive into experience, problem-solving abilities, and how you would approach specific challenges related to design systems and automation. This may involve a portfolio walkthrough.
• Job Offer & Onboarding: If successful, an offer will be extended, followed by an onboarding process.

Portfolio Review Tips:

• Process Improvement Case Study: Structure your portfolio to include at least one case study that clearly outlines a design process you improved or optimized. Detail the problem, your solution (e.g., implementing Figma components, automating a workflow), and the quantifiable results (e.g., time saved, increased conversion rate).
• Figma Mastery Demonstration: Dedicate a section to showcasing your Figma skills. This should go beyond just showing finished designs; demonstrate your understanding of components, variants, auto layout, and team libraries. Explain how these features contribute to efficiency and consistency.
• Performance-Driven Design Emphasis: For each project, explicitly state the goal (e.g., increase lead generation, improve CTR) and how your design decisions were made to achieve that goal. Use metrics where possible to back up your claims about performance.
• Automation Workflow Examples: If you have experience using Zapier, Make, or similar tools to automate design-related tasks, include a brief description or visual representation of these workflows in your portfolio.

Challenge Preparation:

• Design System Thinking: Be prepared to discuss how you would build, manage, and scale a design system and asset library for a large portfolio of websites.
• Conversion Optimization Strategies: Understand common UX patterns and design elements that drive conversions on landing pages and ads. Be ready to articulate your rationale for specific design choices.
• Automation Application: Think about how you can apply automation tools to design workflows—e.g., automating asset resizing, generating variations, or managing asset libraries.

📝 Enhancement Note: The interview process emphasizes practical skills and a results-oriented approach. A portfolio that showcases not just aesthetic design but also operational efficiency, system thinking, and measurable impact will significantly strengthen your candidacy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, component creation, auto layout, prototyping, and managing design systems and asset libraries. Expect advanced usage.
• Adobe Creative Suite (Photoshop, Illustrator): For graphic design tasks, creating ad creatives, and potentially image editing or vector work.
• Canva Pro: An alternative or supplementary tool for graphic design, potentially for quicker asset creation or simpler tasks.

Analytics & Reporting:

• While not explicitly listed as tools to use, an understanding of analytics related to web performance (e.g., Google Analytics) will be beneficial for understanding conversion metrics and informing design decisions.

CRM & Automation:

• Zapier/Make: Key tools for automating content and asset generation workflows, connecting different applications, and streamlining operational processes.
• Low-code Tools: Mentioned as part of the automation stack, suggesting familiarity with platforms that allow for rapid development of automated workflows without extensive coding.

📝 Enhancement Note: Proficiency in Figma is paramount. Experience with automation tools like Zapier or Make is also a significant requirement, highlighting the operational and efficiency-driven nature of the role within the design function.

👥 Team Culture & Values

Operations Values:

• Speed and Iteration: A core value is the ability to execute quickly and iterate based on performance data ("ship > polish > iterate"). This means a focus on agility and continuous improvement.
• Ownership and Accountability: Taking responsibility for your work and its impact on marketing performance is expected. You'll be empowered to own your design projects.
• Data-Driven Decision Making: Design choices should be informed by data and performance metrics, rather than purely subjective preferences.
• Efficiency and Scalability: A strong emphasis on creating systems and processes that are efficient and can scale across a large number of digital properties.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Growth and SEO teams is essential, requiring clear communication and an understanding of their objectives.
• Process Review and Feedback: A culture that likely encourages feedback on processes and designs to foster continuous improvement.
• Knowledge Sharing: As part of a growing team, sharing learnings about design patterns, automation techniques, and performance insights will be valuable.

📝 Enhancement Note: The culture values proactive, data-informed individuals who can operate efficiently in a fast-paced, remote environment. The ability to collaborate effectively across functions and contribute to scalable process improvements will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Scale: Maintaining visual consistency and UX quality across 60+ distinct digital properties while iterating rapidly presents a significant organizational and design challenge.
• Time Zone Overlap: Balancing work hours to ensure adequate overlap with CET stakeholders while potentially being in a different time zone requires strong time management and communication skills.
• Balancing Speed and Quality: The "ship > polish > iterate" mentality means constantly balancing the need for rapid deployment with the requirement for high-quality, conversion-optimized design.
• Automation Integration: Effectively identifying and implementing automation opportunities within design workflows requires creative problem-solving and a willingness to explore new tools.

Learning & Development Opportunities:

• Operations Skill Specialization: Deepen expertise in design systems, marketing automation, and performance marketing through practical application and mentorship.
• Industry Exposure: Gain insights into the fast-paced world of US/EU startups and the strategies behind successful digital lead generation.
• Mentorship and Leadership: Benefit from direct mentorship from experienced professionals and potentially grow into leadership roles within design or operations as you gain experience and demonstrate impact.

📝 Enhancement Note: This role offers a steep learning curve in operationalizing design for performance marketing at scale. The challenges presented are opportunities to develop highly sought-after skills in efficiency, systems thinking, and data-driven design.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy & Methodology: Be prepared to discuss how you would approach building and maintaining a design system for over 60 websites. Explain your thought process for prioritizing design tasks and how you ensure consistency. What's your approach to using data to influence design decisions?
• Collaboration & Stakeholder Management: Describe a time you collaborated with non-design teams (e.g., marketing, SEO) to achieve a common goal. How do you handle feedback on your designs, especially if it conflicts with your initial vision? How do you communicate design rationale to stakeholders who may not have a design background?
• Problem-Solving & Efficiency: Walk through a situation where you identified an inefficiency in a design process and implemented a solution. How would you use tools like Figma components or automation to speed up the creation of ad creatives or landing pages?
• Company Operations Culture: Research Pearl and their approach to talent placement. Understand the value proposition for both candidates and clients. How do you see your role contributing to the company's mission? What are your thoughts on working in a remote, distributed team environment with specific time zone requirements?
• Team Dynamics: How do you prefer to receive feedback? How do you contribute to a positive team environment, especially in a remote setting? Describe your ideal working relationship with a marketing or growth team.
• Impact Measurement: How do you measure the success of your design work, particularly in relation to marketing performance (e.g., conversion rates, CTR)? Be ready to discuss metrics and how you track them.

Portfolio Presentation Strategy:

• Process Improvement Narrative: For each project, tell a story. Clearly articulate the problem, your design process and solutions (highlighting Figma features, automation), and the results achieved. Quantify impact wherever possible.
• Metrics and ROI: When discussing projects, focus on the business impact. If you improved a conversion rate by X% or reduced asset creation time by Y hours, highlight these metrics prominently.
• Interactive Demonstration: Be prepared to share your screen and walk through your Figma files. Showcase your component structure, auto layout usage, and prototyping skills.
• Operations Alignment: Emphasize how your design skills and processes contribute to operational efficiency, scalability, and measurable marketing performance.

Challenge Preparation:

• Design Task: Expect a practical design challenge, possibly involving creating a landing page mockup or a set of ad creatives based on a brief. Focus on clean UI, clear messaging, and conversion-oriented elements.
• Time Management: Practice working under timed conditions, simulating the fast-paced environment described.
• Stakeholder Communication: Be ready to present your work and justify your design decisions as if you were presenting to a marketing team.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also operational thinking, efficiency, and a clear understanding of how design drives marketing results. Quantifiable achievements and process-oriented explanations will be highly valued.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable. Ensure your resume and portfolio are up-to-date and clearly showcase your relevant skills.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating UI/UX design for conversion, Figma proficiency (components, auto layout), graphic design for ads, and any experience with automation tools like Zapier or Make. If you have a case study on process improvement, ensure it's prominently featured.
• Resume Optimization: Update your resume to include keywords relevant to UI/UX design, graphic design, Figma, performance marketing, automation, and design systems. Quantify your achievements with metrics wherever possible (e.g., "Improved landing page conversion rate by 15% through UX redesign," "Streamlined ad creative production by 20% using Figma components").
• Interview Preparation: Practice articulating your design process, explaining your rationale for design decisions based on performance goals, and discussing your experience with automation and design systems. Prepare to walk through your portfolio and explain the impact of your work.
• Company Research: Familiarize yourself with Pearl's mission and the nature of their client base (startups). Understand the requirements for CET overlap and the company's focus on high-caliber talent.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.