(Junior) Marketing Designer (m/f/d)

📍 Job Overview

Job Title: (Junior) Marketing Designer (m/f/d)

Company: KoRo Handels GmbH

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing Operations & Design

Date Posted: January 05, 2026

Experience Level: Junior (1-3 Years)

Remote Status: Hybrid

🚀 Role Summary

• Drive brand consistency and visual appeal for marketing campaigns through expert design execution.

• Develop compelling visual assets for a range of digital and print marketing initiatives, including newsletters, banners, and presentations.

• Collaborate with cross-functional teams to translate marketing strategies into impactful creative outputs that enhance customer experience.

• Utilize data-driven insights to iterate and optimize designs for improved engagement and conversion rates.

• Foster innovation by staying abreast of design trends and proactively introducing fresh creative concepts.

📝 Enhancement Note: While the title mentions "(Junior) Marketing Designer," the responsibilities and required experience (1-3 years) suggest a role that bridges junior and mid-level expectations, focusing on execution within established brand guidelines while also encouraging creative input. The emphasis on data-driven design indicates a need for analytical thinking alongside creative skills.

📈 Primary Responsibilities

• Ideate, design, and develop high-quality visual assets for digital and print marketing campaigns, including newsletter templates, website banners, flyers, and presentations, ensuring alignment with brand guidelines.

• Maintain strict brand consistency across all design outputs, ensuring that visual elements resonate effectively with target audiences across various platforms (social media, email, web, print).

• Partner closely with the Brand, Marketing, and Sales teams to conceptualize and execute creative assets that directly support overall marketing strategies, product launches, and promotional campaigns.

• Design engaging and performance-oriented print and digital advertisements that effectively communicate brand messaging and drive measurable increases in conversions.

• Collaborate with marketing stakeholders to analyze campaign performance data and refine designs iteratively to optimize engagement, click-through rates, and conversion metrics.

• Proactively research and stay current with the latest design trends, tools, and best practices in digital marketing, and champion the adoption of new ideas and techniques within the team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on "data-driven design" and "collaboration with marketing stakeholders to refine designs based on performance data" signals a need for a designer who understands marketing objectives and can translate performance metrics into actionable design improvements, a key characteristic of effective marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring this level of design proficiency and creative thinking. Equivalent practical experience will also be considered.

Experience: 1-3 years of hands-on experience in graphic design, with a strong portfolio showcasing diverse design projects. Experience within the food sector or a related fast-paced consumer goods industry is highly preferred.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.

• Figma Expertise: Demonstrated experience using Figma for design, prototyping, and collaboration, particularly within a team environment.

• Typography, Color Theory, and Layout Design: A strong foundational understanding of these core design principles to create aesthetically pleasing and effective visuals.

• Cross-Platform Design: Ability to design for various media, including social media, email marketing, web banners, and print materials.

• Creative Thinking & Ideation: Proven ability to generate original ideas and translate abstract concepts into compelling visual narratives.

• Attention to Detail: A meticulous approach to design, ensuring accuracy, consistency, and high-quality output.

• Organizational Skills: Capacity to manage multiple design projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• English Language Proficiency: Excellent written and verbal communication skills in English are essential for team collaboration and understanding briefs.

• Teamwork & Communication: Strong interpersonal skills for effective collaboration with cross-functional teams.

Preferred Skills:

• Motion Design & After Effects: Experience with After Effects and motion graphics is a significant advantage, indicating a capability for dynamic visual content.

• German Language Skills: Proficiency in German would enhance collaboration with local stakeholders and provide a deeper understanding of the German market.

• Food Sector/Consumer Goods Experience: Prior design work within the food or beverage industry, or for fast-moving consumer goods (FMCG), is highly beneficial.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills (Adobe Suite, Figma) and soft skills crucial for operations and marketing collaboration (communication, teamwork, organization, data-driven refinement). The preference for After Effects suggests an evolving marketing design function that may incorporate video or animated content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand Guideline Adherence: Showcase examples where you successfully applied and maintained specific brand guidelines across multiple design assets.

• Campaign-Specific Visuals: Include case studies of marketing campaigns you contributed to, illustrating your role in conceptualizing and executing visuals for both digital and print channels.

• Cross-Platform Design Examples: Present a variety of designs for different platforms, such as social media posts, email newsletter templates, website banners, and print advertisements, highlighting adaptability.

• Data-Informed Design Iterations: If possible, include examples where design choices were informed by performance data, or explain how you would approach such an optimization process.

• Figma and Adobe Suite Proficiency: Clearly indicate the tools used for each project, demonstrating your command of the required software.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss your process for taking a design brief from concept to final asset, including stages for feedback and revisions.

• Collaboration and Feedback Integration: Explain how you incorporate feedback from stakeholders (e.g., Marketing, Brand teams) into your design process and manage revisions effectively.

• Performance Measurement and Iteration: Discuss how you would approach measuring the success of your designs and using that data to inform future creative decisions.

📝 Enhancement Note: For a design role within a marketing operations context, the portfolio is paramount. It should not just showcase aesthetic quality but also the ability to execute on strategic marketing objectives, understand brand integrity, and adapt designs based on performance data. Demonstrating proficiency with Figma and Adobe Suite is critical.

💵 Compensation & Benefits

Salary Range: For a Junior Marketing Designer (1-3 years experience) in Berlin, Germany, the estimated annual salary range is typically between €32,000 and €45,000. This estimate considers the cost of living in Berlin, the standard compensation for design roles in the German market, and the specific requirements of the position.

Benefits:

• Flexible Working Hours: Offers adaptability for managing personal schedules and optimizing work-life balance.

• Home Office Options: Provides the flexibility to work remotely, contributing to a hybrid work model.

• Fitness Cooperations: Access to discounted gym memberships through partnerships with Urban Sports Club or FitX, promoting employee well-being.

• KoRo Online Store Discount: A 20% discount on KoRo products, allowing employees to enjoy the company's offerings.

• Team Events & Company Parties: Opportunities for social interaction, team building, and fostering a strong company culture.

• Modern MacBook: Provision of a high-performance MacBook for optimal work efficiency.

• Well-Equipped Office Kitchen: Access to fresh fruit, KoRo snacks, coffee, and tea.

• Monthly BVG Ticket Coverage: Reimbursement for the monthly public transport ticket in Berlin, facilitating easy commuting.

Working Hours: The role is full-time, with an estimated 40 hours per week. The company offers flexible working hours and home office options, allowing for a degree of autonomy in scheduling work around core business needs.

📝 Enhancement Note: The salary estimate is based on general market data for junior design roles in major German cities like Berlin. Benefits are substantial and reflect a modern startup culture that prioritizes employee well-being and work-life balance, which are attractive to operations and design professionals alike.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / E-commerce Retail. KoRo Handels GmbH operates in the rapidly growing online retail sector, specializing in high-quality, sustainable food products. This industry context means a focus on consumer trends, branding, and effective digital marketing to reach a broad audience.

Company Size: KoRo is a fast-growing startup, suggesting a dynamic, agile, and potentially less hierarchical environment. This often means opportunities for employees to take on more responsibility and have a direct impact on company growth.

Founded: While the founding year isn't explicitly stated, the description "fast-growing start-up" implies a relatively young company that is in a phase of significant expansion and innovation.

Team Structure:

• The Marketing Designer will work within or closely with the Brand and Marketing teams, likely collaborating with marketing specialists, content creators, and potentially sales personnel.

• Reporting likely goes up to a Marketing Manager or Head of Marketing.

Methodology:

• Data-Driven Design: A core operational approach where design decisions are informed by performance analytics to maximize impact.

• Agile Marketing & Design: Given the startup environment, expect iterative processes, quick turnarounds, and adaptability to market changes.

• Brand-Centric Approach: A strong emphasis on maintaining a consistent and compelling brand identity across all touchpoints.

Company Website: https://korodrogerie.de/

📝 Enhancement Note: The company's identity as a fast-growing startup in the food e-commerce space suggests a culture that values innovation, speed, and a direct impact. For a designer, this translates to opportunities to shape brand perception and contribute significantly to growth through creative efforts. Understanding this context is crucial for aligning one's portfolio and interview responses.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Junior to early Mid-level within the marketing design function. It offers a solid foundation in executing marketing collateral and brand consistency. It's an excellent entry point for individuals looking to specialize in marketing design within a dynamic e-commerce environment.

Reporting Structure: Typically, a Junior Marketing Designer would report to a Marketing Manager, Creative Director, or a Senior Designer. This structure provides guidance and mentorship while allowing for independent execution of tasks.

Operations Impact: The Marketing Designer's work directly influences KoRo's brand perception, customer engagement, and conversion rates. By creating visually appealing and effective marketing materials, they play a crucial role in driving sales and building brand loyalty, thereby contributing significantly to the company's revenue and market presence.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, UI/UX design, or specific digital marketing channels.

• Leadership Potential: With experience, progression to Senior Marketing Designer or Creative Lead roles, managing projects and potentially junior team members.

• Cross-Functional Development: Exposure to broader marketing strategy, campaign planning, and e-commerce operations, potentially leading to roles in marketing management or broader GTM strategy.

• Industry Expertise: Developing specialized knowledge in the food retail and e-commerce sectors.

📝 Enhancement Note: The growth trajectory for a designer in a startup like KoRo can be rapid. Success in this role could lead to increased creative autonomy, project leadership, and specialization within design disciplines or a move into broader marketing strategy roles, especially if the individual demonstrates an understanding of how design impacts business operations and revenue.

🌐 Work Environment

Office Type: The company offers a modern office space located in Berlin Schöneberg. This suggests a professional yet contemporary workspace designed to foster creativity and collaboration.

Office Location(s): The primary office is at Hauptstraße 26, 10827 Berlin. The company also mentions "across Germany" for remote candidates, indicating a hybrid model where local Berlin presence is preferred but remote work within Germany is also an option.

Workspace Context:

• Collaborative Environment: The office is described as having a "beautiful and modern" setting, intended to support a positive and productive work atmosphere conducive to teamwork.

• Tools and Technology: Employees are provided with a modern MacBook, ensuring they have the necessary hardware for design work. The explicit mention of Adobe Creative Suite and Figma indicates the software environment.

• Team Interaction: Regular team events and joint activities are organized, promoting social interaction and a strong sense of community among employees, which is vital for cross-functional collaboration.

Work Schedule: Full-time employment with flexible working hours and home office options. This allows designers to structure their day effectively, accommodating deep work sessions for design tasks while also being available for team meetings and collaborative sessions.

📝 Enhancement Note: The hybrid work model, modern office, and emphasis on team events suggest an environment that balances individual focus time with collaborative engagement. For a designer, this means having dedicated time for creative tasks while also being integrated into the broader marketing and company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of CV, letter of motivation, and portfolio. Emphasis will be placed on understanding who you are and what motivates you.

• Portfolio Review & Discussion: Candidates will likely be asked to walk through their portfolio, discussing specific projects, design choices, and their contribution to campaign success.

• Skills Assessment: Potential practical design exercises or case studies, possibly involving adapting existing designs or creating new assets based on a brief. This could also include tests for proficiency in Adobe Creative Suite and Figma.

• Team & Culture Fit Interview: Discussions with marketing team members or managers to assess communication style, teamwork capabilities, and alignment with KoRo's startup culture.

• Final Interview: Likely with a hiring manager or senior leadership to discuss role expectations, career growth, and finalize the offer.

Portfolio Review Tips:

• Showcase Brand Consistency: Include examples where you've successfully applied and maintained brand guidelines for different clients or campaigns.

• Highlight Campaign Impact: For each project, clearly articulate the objective, your role, the design solution, and (if possible) the tangible results or impact (e.g., increased engagement, conversion rates).

• Demonstrate Tool Proficiency: Clearly indicate which tools (Adobe Creative Suite, Figma) were used for each project. If motion design was involved, showcase that work prominently.

• Tell a Story: Structure your portfolio around case studies that illustrate your problem-solving process, creative thinking, and ability to deliver effective design solutions.

• Tailor to KoRo: Research KoRo's current branding and marketing efforts. If possible, include a speculative piece or highlight relevant past work that aligns with their aesthetic and industry.

Challenge Preparation:

• Design Brief Interpretation: Be prepared to interpret a marketing brief and outline your design approach, considering target audience, campaign goals, and brand guidelines.

• Problem-Solving Scenarios: Anticipate questions about how you would handle design challenges, such as tight deadlines, conflicting feedback, or optimizing a design for performance.

• Presentation Skills: Practice articulating your design rationale clearly and concisely, focusing on how your work supports business objectives.

📝 Enhancement Note: The application process emphasizes a holistic view, requiring not just technical skill but also cultural fit and a clear understanding of how design contributes to business outcomes. A strong, well-curated portfolio that tells a story of impact is crucial for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for creating and editing a wide range of marketing collateral, from social media graphics to print materials. Mastery is expected.

• Figma: Critical for collaborative design, prototyping, and potentially managing design systems. Proficiency is a must.

• Adobe After Effects (Preferred): Valuable for creating dynamic visual content, animations, and motion graphics, which are increasingly important in digital marketing.

Analytics & Reporting:

CRM & Automation:

• The designer will likely interact with marketing automation platforms (for email templates) and potentially CRM systems if they are involved in lead generation collateral. Familiarity with how design assets are implemented within these systems is beneficial.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software. The emphasis on Figma suggests a modern design workflow focused on collaboration and efficiency. While direct use of CRM or automation tools might be limited, understanding their function in the marketing ecosystem is advantageous for a data-driven designer.

👥 Team Culture & Values

Operations Values:

• Innovation & Proactivity: A startup culture that encourages bringing new ideas to the table and actively seeking ways to improve processes and creative output.

• Collaboration & Teamwork: Strong emphasis on working effectively with cross-functional teams to achieve common goals. Open communication and mutual support are key.

• Data-Driven Decision Making: Utilizing performance data to inform strategic choices, including design iterations, to maximize impact and ROI.

• Quality & Attention to Detail: A commitment to delivering high-quality work that upholds brand standards and resonates with the target audience.

• Passion for Food & Retail: A shared enthusiasm for the company's mission and products, fostering a sense of purpose and engagement.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, brand, and sales teams, acting as a creative partner rather than an isolated function.

• Feedback-Driven Iteration: An open environment where constructive feedback is welcomed and used to refine designs, leading to better outcomes.

• Knowledge Sharing: Encouragement to share insights on design trends, tools, and best practices to elevate the entire team's capabilities.

📝 Enhancement Note: The company culture likely values initiative, a collaborative spirit, and a results-oriented mindset. For a designer, this means being an active participant in team discussions, being open to feedback, and understanding how their creative contributions align with broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Freedom with Brand Constraints: Effectively translating creative visions within strict brand guidelines and marketing objectives.

• Managing Multiple Stakeholder Requests: Juggling design requests from various departments, each with potentially different priorities and feedback.

• Adapting to Rapid Growth: Thriving in a fast-paced startup environment that is constantly evolving and scaling.

• Staying Current with Design Trends: Continuously learning and adapting to new tools, techniques, and platform requirements in the ever-changing digital landscape.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master tools like After Effects or explore new design software.

• Digital Marketing Strategy Exposure: Gaining a deeper understanding of marketing campaign planning, A/B testing, and conversion rate optimization.

• Brand Development Input: Contributing to the evolution and strengthening of KoRo's brand identity.

• Industry Conferences & Workshops: Potential for attending relevant design or marketing events to stay ahead of trends.

📝 Enhancement Note: The challenges presented are common in dynamic marketing and design roles within growing companies. The opportunities for learning and development are significant, particularly in honing specialized design skills and understanding the broader marketing operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Focus on process, compromise, and brand adherence)

• "How do you approach designing for different marketing channels, for example, a social media ad versus an email newsletter?" (Highlight understanding of platform specifics and audience engagement)

Company & Culture Questions:

• "What interests you about KoRo's brand and products, and how do you see your design skills contributing to our mission?" (Show research and alignment with company values)

• "Describe your ideal team dynamic for a design role within a marketing department. How do you collaborate with non-designers?" (Focus on teamwork, communication, and understanding of marketing objectives)

Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio around key projects that showcase your ability to drive results (e.g., campaign success, engagement metrics).

• Tell the "Why": For each project, clearly articulate the problem, your creative solution, your specific contribution, and the outcome. Use data where possible.

• Highlight Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and Figma, and demonstrate specific techniques if asked.

• Demonstrate Adaptability: Showcase a range of work that proves your versatility across different platforms, styles, and project types.

• Concise Storytelling: Keep explanations focused and engaging, allowing your visuals to speak for themselves while you provide context.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also strategic thinking, an understanding of marketing objectives, and a cultural fit for a fast-paced startup. The portfolio is the primary tool for this, so preparation around presenting it effectively is key.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the application form on the KoRo website, including your CV, letter of motivation, and a comprehensive portfolio.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience, such as food sector design, digital campaign assets, and examples of brand guideline adherence. Ensure it showcases your proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Clearly articulate your 1-3 years of design experience, emphasizing achievements in campaign design, brand consistency, and any data-driven improvements. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio, focusing on clear articulation of your design process, rationale, and the impact of your work. Prepare for questions about collaboration, data-driven design, and your motivation for joining KoRo.

• Company Research: Thoroughly research KoRo Handels GmbH, its products, brand messaging, and recent marketing campaigns to demonstrate genuine interest and an understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---