Junior Marketing Designer

📍 Job Overview

Job Title: Junior Marketing Designer Company: OpenPayd Location: Sofia, Bulgaria Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: September 10, 2025 Experience Level: Junior (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is crucial for supporting the marketing team by creating visually appealing and on-brand digital and print assets.
• Focus will be on designing a variety of marketing materials to enhance OpenPayd's brand presence across multiple channels.
• Requires a foundational understanding of graphic design principles and digital marketing platforms.
• Collaboration with marketing and other departments is key to translating campaign objectives into compelling visual content.

📝 Enhancement Note: While the title is "Junior Marketing Designer," the responsibilities lean towards supporting marketing campaigns with visual assets. This role is positioned within the broader operational support structure of the marketing department, contributing to the execution of Go-To-Market (GTM) strategies through design.

📈 Primary Responsibilities

• Design and produce a wide range of marketing materials, including social media graphics, email templates, digital advertisements (banner ads), brochures, presentations, and event collateral.
• Ensure strict adherence to OpenPayd's brand guidelines to maintain visual consistency across all marketing touchpoints and communications.
• Collaborate closely with marketing managers, product marketers, and other cross-functional teams to conceptualize and develop creative visual content for upcoming campaigns, product launches, and corporate events.
• Efficiently edit and resize existing design assets to optimize them for various platforms, target audiences, and regional specifications.
• Actively participate in brainstorming sessions to generate innovative creative concepts and design solutions that align with marketing objectives.
• Proactively receive and interpret feedback from stakeholders, implementing revisions quickly and accurately to meet project deadlines and quality standards.
• Continuously research and stay updated on the latest design trends, industry best practices, and emerging marketing technologies to inform and elevate design output.

📝 Enhancement Note: The responsibilities highlight a hands-on design execution role. For an operations professional, understanding how these design assets support broader Go-To-Market (GTM) initiatives, campaign performance tracking, and brand consistency initiatives is key. This role supports the operational efficiency of marketing campaigns through timely and high-quality visual content.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though not strictly required if a strong portfolio demonstrates equivalent skill and experience.

Experience:

• 0-2 years of professional design experience, with internships, freelance projects, or significant academic projects accepted. This entry-level position emphasizes potential and a strong foundational skill set.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and InDesign is essential for creating and manipulating visual assets.
• Portfolio Demonstration: A strong portfolio showcasing a keen eye for layout, typography, color theory, and visual hierarchy across various design projects.
• Digital Marketing Channel Awareness: Basic understanding of how design assets function within digital marketing channels such as social media, email marketing, and web advertising.
• Organizational Skills: Excellent time management and organizational capabilities, with a meticulous attention to detail to ensure accuracy and consistency in all deliverables.
• Collaboration & Communication: Ability to work effectively in a team environment, communicate design ideas clearly, and incorporate feedback constructively.
• Brand Consistency: A commitment to upholding brand guidelines and ensuring all designs align with the company's visual identity.

Preferred Skills:

• Figma Proficiency: Experience with Figma is a significant advantage, indicating adaptability to modern collaborative design tools.
• Web Design Fundamentals: Basic understanding of UI/UX principles and web design best practices would be beneficial for digital asset creation.
• Motion Graphics/Video Editing: Familiarity with tools like Adobe After Effects or Premiere Pro for creating animated graphics or short video clips for social media would be a plus.

📝 Enhancement Note: For operations candidates, consider how these design skills translate to creating clear process documentation, visually informative dashboards, or impactful presentations that support operational reporting and strategy. The emphasis on Adobe Creative Suite and Figma aligns with common tools used in marketing operations for collateral creation and campaign asset management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio is mandatory, demonstrating a strong grasp of visual design principles.
• Showcase projects that highlight effective use of typography, color palettes, and layout to convey messages clearly and attractively.
• Include examples of digital assets (social media graphics, web banners, email templates) and print materials (brochures, presentations) to demonstrate versatility.
• Highlight projects where adherence to brand guidelines was a key consideration.
• Demonstrate an understanding of how design supports marketing objectives and brand storytelling.

Process Documentation:

• While not directly creating process documentation, the candidate's ability to follow design briefs and process guidelines for asset creation is crucial.
• The candidate should be able to interpret and execute design requests efficiently, contributing to the smooth operational flow of marketing campaign execution.
• Understanding the asset lifecycle from brief to final delivery, including revision cycles, is important for operational efficiency.

📝 Enhancement Note: While this role is not a traditional operations role focused on process mapping, the candidate's portfolio should reflect an organized approach to design projects, demonstrating an ability to manage multiple requests, adhere to specifications, and deliver high-quality assets on time. This mirrors the operational need for efficiency and reliability in supporting marketing functions.

💵 Compensation & Benefits

Salary Range:

• For a Junior Marketing Designer role in Sofia, Bulgaria, with 0-2 years of experience, a competitive salary range would typically fall between €15,000 - €24,000 gross annually. This estimate is based on general market data for entry-level creative positions in Sofia and considers the tech/fintech industry context.

Benefits:

• Health Insurance: Comprehensive health coverage for employees.
• MultiSport Card Subsidised: Financial support for fitness and wellness activities.
• Discretionary Annual Bonus Scheme: Potential for performance-based bonuses.
• Personal Training Allowance: Budget allocated for professional development and skill enhancement, relevant to design and marketing.
• Generous Annual Leave: 25 days of annual leave, plus public holidays, ensuring work-life balance.
• Birthday Leave: An additional day off to celebrate birthdays.
• Long Service Leave: Extended leave benefits for employees with tenure.
• Early Friday Finish: Opportunity for a shorter working day on Fridays, enhancing work-life balance.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week. The "Early Friday finish" suggests a flexible approach within the standard week, potentially allowing for a slightly earlier departure on Fridays.

📝 Enhancement Note: The benefits package is robust and indicates a company that invests in employee well-being and professional growth. For operations professionals, these benefits can contribute to overall job satisfaction and reduce administrative overhead related to personal benefits planning. The early Friday finish is a perk that enhances operational efficiency and employee morale.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Digital Banking Infrastructure. OpenPayd operates in a highly regulated and fast-paced sector, focusing on providing seamless financial infrastructure for businesses. Company Size: OpenPayd is a growing global company, likely falling into the mid-size to large enterprise category, with a significant number of employees across various international locations. This scale suggests a structured yet dynamic work environment. Founded: Founded in 2010, OpenPayd has over a decade of experience in the fintech space, indicating a mature understanding of market needs and a stable operational foundation.

Team Structure:

• The Junior Marketing Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Head of Marketing.
• This role will collaborate closely with other marketing specialists (e.g., content creators, digital marketers, campaign managers) and potentially with product, sales, and engineering teams for asset requirements.
• The team structure is expected to be collaborative, with clear lines of communication and project management processes in place to support efficient campaign execution.

Methodology:

• OpenPayd's focus on "universal financial infrastructure" and a "rails-agnostic approach" suggests a methodology rooted in innovation, scalability, and efficiency.
• In marketing operations, this translates to data-driven campaign planning, agile content creation processes, and a focus on measurable results and ROI.
• Design work will need to align with this operational efficiency, ensuring assets are produced quickly, accurately, and effectively for GTM initiatives.

Company Website: https://www.openpayd.com/

📝 Enhancement Note: The fintech industry demands precision, reliability, and compliance. OpenPayd's established presence implies robust operational frameworks. For a designer, understanding the company's mission to simplify global payments will inform their visual communication strategy, ensuring designs are professional, clear, and trustworthy, aligning with the operational integrity of the company.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level position (Junior) within the broader marketing function, specifically focused on creative operations. It offers a foundational understanding of how design supports marketing and GTM strategies. Reporting Structure: The Junior Marketing Designer will report to a Marketing Manager or a Lead Designer within the marketing team. This provides direct mentorship and oversight on design projects and career development. Operations Impact: The role's impact on operations is indirect but significant. High-quality, on-brand visual assets are crucial for the effectiveness of marketing campaigns, lead generation, and customer acquisition efforts. Efficient design production supports the timely execution of Go-To-Market (GTM) plans, contributing to overall marketing operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (Adobe Suite, Figma) and develop specialized skills in areas like digital advertising design, email marketing design, or social media content creation.
• Broader Marketing Exposure: Potential to gain exposure to other areas of marketing operations, such as campaign management, content strategy, or digital analytics, by understanding how designs contribute to campaign performance.
• Career Progression: With demonstrated success and skill development, career progression could lead to a Mid-Level Marketing Designer, Senior Marketing Designer, or potentially move into a Marketing Operations Specialist role focused on creative asset management and campaign execution.
• Industry Knowledge: Growing understanding of the fintech industry and the role of marketing in a global financial infrastructure company.

📝 Enhancement Note: For operations professionals, this role represents an entry point into understanding the creative side of marketing operations. Growth here involves learning how design assets are produced, managed, and deployed within larger operational workflows that support sales and GTM.

🌐 Work Environment

Office Type: The role is on-site in Sofia, Bulgaria, indicating a traditional office-based work environment. This fosters direct collaboration and team engagement. Office Location(s): The job posting specifies Sofia, Bulgaria. Further details on the specific office location within Sofia would be available upon inquiry or during the interview process.

Workspace Context:

• A modern office setup is likely provided, equipped with the necessary hardware and software for design work.
• The environment will be collaborative, encouraging interaction with marketing team members and other colleagues.
• Access to design tools and potentially internal brand asset libraries will support efficient workflow.
• Opportunities for team meetings, brainstorming sessions, and cross-functional project collaboration will be integral to the workspace.

Work Schedule:

• Typically aligns with standard business hours in Bulgaria (e.g., 9:00 AM to 6:00 PM) with a potential for an earlier finish on Fridays. This structure supports consistent operational workflow and team availability.

📝 Enhancement Note: An on-site environment is beneficial for rapid feedback loops and spontaneous collaboration, which can be critical for design tasks supporting agile marketing operations. Understanding the office culture and collaboration norms will be important for integrating into the team's operational rhythm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Presentation/Discussion: Candidates will likely be asked to walk through their portfolio, explaining their design process, decision-making, and the impact of their work. Expect questions about how they handled specific projects, client feedback, and adhered to briefs.
• Skills Assessment/Design Test: A practical design challenge may be given to evaluate proficiency in Adobe Creative Suite and Figma, as well as problem-solving skills under time constraints. This could involve creating a social media graphic or adapting an existing asset.
• Cultural Fit Interview: Conversations with the hiring manager and potentially team members to assess collaboration style, enthusiasm, and alignment with OpenPayd's company values and culture.
• Final Interview: Potentially with a senior marketing leader to discuss broader career aspirations and fit within the company.

Portfolio Review Tips:

• Curate Thoughtfully: Select 4-6 of your strongest, most relevant projects that showcase a range of skills (digital, print, branding).
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, your solutions, and the outcome or impact.
• Highlight Process: Show your thought process – sketches, mood boards, wireframes, iterations – to demonstrate problem-solving.
• Focus on Relevance: Tailor the portfolio to OpenPayd's industry and brand. If possible, include a speculative piece relevant to fintech or financial services.
• Technical Proficiency: Be ready to discuss the software and techniques you used.
• Keep it Concise: Present your portfolio clearly and efficiently, respecting the interviewer's time.

Challenge Preparation:

• Practice designing common marketing assets (social media posts, banners) within tight deadlines.
• Be prepared to articulate your design choices and how they align with marketing objectives.
• Understand OpenPayd's brand identity and target audience to inform any practical exercises.
• Familiarize yourself with common marketing campaign elements and the role of design within them.

📝 Enhancement Note: For operations candidates, viewing the design challenge as a test of process adherence, efficiency, and ability to follow specifications is key. The portfolio presentation is an opportunity to demonstrate structured thinking and communication skills, vital for any operational role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core design tasks. Proficiency in Photoshop (image editing, digital ads), Illustrator (logos, vector graphics, infographics), and InDesign (brochures, presentations, print layouts) is expected.
• Figma: Preferred for collaborative design, prototyping, and UI design elements, indicating a modern workflow.

Analytics & Reporting:

• While not directly using analytics tools for reporting, understanding how design assets perform on digital channels (e.g., click-through rates on banner ads, engagement on social media graphics) is beneficial. Familiarity with how marketing campaign performance is tracked will help align design efforts with business goals.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how marketing campaigns are executed through these systems will provide context for the design assets produced.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is paramount. For operations professionals, recognizing these tools as part of the marketing technology stack that supports GTM execution is important. Understanding how design assets integrate into marketing automation platforms or CRM campaigns is a plus.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: OpenPayd, as a fintech company, likely values rapid execution and efficient processes. This means delivering high-quality design work promptly to support marketing timelines.
• Collaboration & Teamwork: The role requires close work with the marketing team and other departments, emphasizing a collaborative spirit and excellent interpersonal skills.
• Attention to Detail: Precision in design is critical for brand consistency and professional image, reflecting an operational commitment to quality.
• Learning & Adaptability: The dynamic nature of fintech and marketing requires a willingness to learn new skills, adapt to new trends, and embrace feedback.
• Customer-Centricity: While a design role, understanding how visuals impact customer perception and engagement is key, aligning with a customer-focused operational approach.

Collaboration Style:

• Expect a collaborative environment where ideas are shared openly.
• Team members work together on campaigns and projects, requiring strong communication and the ability to integrate feedback from various stakeholders.
• A proactive approach to seeking input and providing support to colleagues will be valued.

📝 Enhancement Note: The emphasis on efficiency, collaboration, and attention to detail directly aligns with core principles of successful operations teams. Understanding these values will help in integrating into the team's workflow and contributing effectively to the overall operational success of the marketing department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Juggling design requests from various stakeholders with competing deadlines requires strong prioritization and time management skills.
• Adhering to Strict Brand Guidelines: Maintaining brand consistency across all assets while also being creative can be a creative challenge.
• Rapidly Evolving Design Trends: Staying current with design trends and marketing best practices in a fast-paced industry.
• Feedback Integration: Effectively incorporating constructive criticism from diverse team members while maintaining design integrity.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to master advanced features of Adobe Creative Suite and gain proficiency in new design tools like Figma.
• Industry Exposure: Learning about the fintech industry, financial services, and Go-To-Market strategies through the lens of marketing execution.
• Portfolio Growth: Building a strong portfolio with diverse projects that can lead to more senior design roles or specialized marketing operations positions.
• Mentorship: Guidance from experienced marketing professionals on design, campaign strategy, and career development.

📝 Enhancement Note: For operations professionals, the challenges highlight the need for robust project management and communication skills. The growth opportunities offer a pathway to understand how creative output directly impacts operational efficiency and GTM success.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss your design process, rationale behind your choices, and how you addressed specific project requirements or challenges. Focus on demonstrating how your designs achieved specific marketing objectives.
• Brand Adherence: Discuss your approach to maintaining brand consistency and how you would interpret and apply a new brand guideline document.
• Collaboration Scenarios: Describe how you handle receiving feedback from multiple stakeholders, especially conflicting opinions, and how you manage project priorities.
• Tool Proficiency: Be ready to articulate your experience with Adobe Creative Suite and Figma, and potentially discuss your workflow for common design tasks.

Company & Culture Questions:

• Research OpenPayd's services, target market, and recent news. Understand their mission to provide financial infrastructure.
• Be prepared to discuss why you are interested in the fintech industry and OpenPayd specifically.
• Think about how your collaborative style aligns with the company's values of efficiency and teamwork.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronological order. Start with your strongest and most relevant pieces.
• Storytelling: For each project, clearly state the problem, your solution, your role, and the outcome. Use metrics if available (e.g., increased engagement, successful campaign execution).
• Visual Clarity: Ensure your presentation is visually clean and professional, using your design skills to your advantage.
• Conciseness: Aim to present key projects efficiently, leaving time for questions and discussion.

📝 Enhancement Note: When preparing for this interview, think about how your design skills can be leveraged to support operational efficiency. For example, creating clear visual guides for internal processes or designing impactful reports can be valuable contributions.

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📌 Application Steps

To apply for this operations-aligned marketing design position:

• Submit Your Application: Apply through the provided link on jobs.lever.co.
• Portfolio Customization: Ensure your portfolio is up-to-date, showcases your best work relevant to digital marketing assets, and clearly articulates your design process and outcomes. Consider adding a small piece relevant to fintech if possible.
• Resume Optimization: Tailor your resume to highlight design skills, proficiency in Adobe Creative Suite and Figma, any experience with digital marketing channels, and strong organizational/collaboration abilities. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process and decision-making. Prepare to discuss your portfolio and answer questions about your experience with brand guidelines and teamwork.
• Company Research: Familiarize yourself with OpenPayd's business, values, and the fintech industry to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.