Junior Brand Designer

📍 Job Overview

Job Title: Junior Brand Designer Company: Primer.io Location: United Kingdom Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: 2025-08-20 Experience Level: Junior (0-2 years) Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on executing and evolving brand identity through creative asset development across multiple channels, primarily within a remote-first environment.
• The Junior Brand Designer will collaborate closely with marketing, product, and design teams to ensure brand consistency and support key brand initiatives.
• A significant aspect of the role involves contributing to the refinement and documentation of the company's brand system to enable scalability and consistent application.
• The position requires a strong understanding of visual design principles and proficiency in industry-standard design software to translate strategic brand direction into compelling creative outputs.

📝 Enhancement Note: While the role is "Junior Brand Designer," the responsibilities suggest a hands-on execution role with potential for growth in brand system management and campaign ownership, common in early-stage GTM operations.

📈 Primary Responsibilities

• Develop and execute high-quality creative assets (digital, print, event) that adhere to and translate brand guidelines.
• Partner with marketing, product, and design stakeholders to ensure brand consistency across all campaigns and collateral.
• Own the execution of key brand initiatives, including website updates, campaign rollouts, and social media content creation.
• Contribute to the ongoing evolution and documentation of the brand system, ensuring clarity and scalability for future use.
• Proactively identify opportunities to enhance brand presence and maintain its relevance and distinctiveness in the market.
• Balance creative output with project timelines, delivering high-quality assets that meet brief requirements efficiently.
• Ensure a consistent and impactful brand experience across all customer and internal touchpoints.
• Foster a positive design culture that emphasizes craft, clarity, and collaborative problem-solving.

📝 Enhancement Note: The responsibilities indicate a need for strong project management skills within design execution, aligning with operational efficiency in marketing and GTM functions.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected, though equivalent practical experience will be considered. Experience: 0-2 years of professional experience in graphic design, with a focus on brand identity and digital asset creation. Experience within a startup or fast-paced tech environment is beneficial.

Required Skills:

• Strong visual design skills, including mastery of layout, typography, color theory, and composition principles.
• Proficiency in industry-standard design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proven experience working within and contributing to the evolution of established brand systems.
• Demonstrated ability to translate strategic objectives into compelling and effective creative outcomes.
• Excellent collaborative skills, with a proven ability to work effectively with cross-functional teams.

Preferred Skills:

• Experience with motion design tools (e.g., After Effects) for animated assets and social media content.
• Skills in illustration or 3D design to add unique visual elements.
• Familiarity with digital user experience (UX) principles and how brand elements integrate into product interfaces.
• Previous experience in the finance or regulated industries is advantageous, providing context for brand messaging and compliance.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, alongside brand system evolution, points to a need for design operations skills in maintaining brand integrity and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of visual design work, with a strong emphasis on brand identity projects.
• Demonstrations of how brand guidelines were applied and evolved across different mediums (digital, print).
• Case studies or examples that highlight the designer's process from concept to final execution, including problem-solving approaches.
• Evidence of creating assets for digital channels, such as websites, social media, and marketing campaigns.
• Examples that illustrate collaboration with other teams or stakeholders in the creative process.

Process Documentation:

• Showcase examples of contributing to or maintaining brand style guides and design system documentation.
• Include any experience with process mapping or workflow optimization related to asset creation and brand implementation.

📝 Enhancement Note: A strong portfolio is critical for this role, not just for showcasing creative talent but also for demonstrating an understanding of process, brand system management, and operational efficiency in design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Brand Designer in the UK, the estimated salary range is approximately £25,000 - £35,000 per annum. This estimate considers the remote nature of the role and Primer.io's position in the competitive FinTech sector. Benefits:

• Competitive share options, aligning employee success with company growth.
• Uncapped holiday, with a minimum of 25 days to ensure work-life balance.
• Access to co-working spaces globally, supporting remote flexibility and collaboration.
• Workations and company retreats for team building and strategic alignment.
• Provision of the best equipment necessary for the role, ensuring productivity.
• £500 allowance for home office setup to create an optimal remote workspace.
• Generous learning budget for professional development and skill enhancement.
• Private Medical Insurance for health and well-being.
• A broad set of additional perks and benefits, potentially varying by location.

Working Hours: The standard working hours are 40 hours per week, with flexibility inherent in a remote-first company culture.

📝 Enhancement Note: The benefits package reflects a strong emphasis on employee well-being, professional development, and flexibility, which are key attractors for operations talent seeking a supportive remote work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Payments Infrastructure. Primer.io operates at the intersection of finance and technology, aiming to simplify and unify payment infrastructure for businesses globally. This industry context implies a need for clear, trustworthy, and innovative brand communication. Company Size: Primer.io is a growing startup, indicated by its focus on scaling its brand system and the collaborative nature of its teams. Startup environments often foster agility, direct impact, and a hands-on approach to roles. Founded: Primer.io was founded with the vision to rebuild payments and commerce from the ground up, suggesting a culture of innovation, disruption, and a mission-driven approach.

Team Structure:

• The design team likely operates within a broader marketing or GTM (Go-To-Market) function, collaborating closely with product management.
• The Junior Brand Designer will report to a Design Lead or Marketing Manager, working alongside other designers and marketing specialists.
• Cross-functional collaboration is essential, involving close partnerships with marketing campaign managers, product marketers, and product designers to ensure cohesive brand messaging and user experience.

Methodology:

• Data-driven decision-making, leveraging insights from campaign performance and user feedback to inform design choices.
• Agile methodologies for project execution, allowing for flexibility and rapid iteration on creative assets.
• Emphasis on process optimization, particularly in brand system management and asset creation workflows to ensure efficiency and scalability.

Company Website: https://primer.io/

📝 Enhancement Note: Primer.io's FinTech focus and startup environment suggest a dynamic culture where operational efficiency in marketing and brand execution is highly valued.

📈 Career & Growth Analysis

Operations Career Level: This Junior Brand Designer role is an entry-level position within the design and marketing operations spectrum. It provides a foundational understanding of brand management, creative execution, and cross-functional collaboration in a tech company. Reporting Structure: The role typically reports to a Senior Designer, Design Lead, or Marketing Manager, offering direct mentorship and guidance. Operations Impact: The Junior Brand Designer's work directly impacts Primer.io's brand perception, marketing effectiveness, and overall GTM strategy by ensuring consistent and compelling visual communication across all touchpoints.

Growth Opportunities:

• Progression to Brand Designer, Senior Brand Designer, or specialized roles like Brand Systems Designer or Marketing Designer.
• Development of skills in brand strategy, campaign management, and potentially design leadership.
• Opportunities to gain deeper expertise in specific design tools or areas like motion graphics or illustration through the company's learning budget.
• Potential to take on more ownership of key brand initiatives and contribute to strategic brand decisions as experience grows.

📝 Enhancement Note: The growth path for a Junior Brand Designer in a startup like Primer.io can be rapid, moving from execution-focused tasks to strategic brand guardianship, mirroring career progression in operations roles.

🌐 Work Environment

Office Type: Primer.io is a "remote-first" company, meaning there is no physical office requirement. All work is conducted remotely. Office Location(s): Not applicable, as the company operates on a fully remote basis, allowing employees to work from their preferred locations globally, with a focus on the United Kingdom for this specific role.

Workspace Context:

• Employees are encouraged to create their own optimal remote workspace, supported by a £500 home office setup allowance.
• The remote-first culture emphasizes asynchronous communication and digital collaboration tools to maintain team cohesion and productivity.
• Opportunities for in-person interaction exist through optional workations and annual company retreats, fostering team building and strategic alignment.

Work Schedule: While the standard is a 40-hour work week, the remote-first approach offers flexibility in how and when work is completed, provided objectives are met and collaboration needs are satisfied.

📝 Enhancement Note: The remote-first nature of Primer.io shapes the work environment, demanding strong self-discipline, effective digital communication, and a proactive approach to collaboration, all vital for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Call (30 mins): A screening call with a Talent Partner to assess basic qualifications, cultural fit, and understanding of the role.
• Hiring Manager Interview (45 mins): A discussion with the Hiring Manager to delve deeper into design experience, creative process, and alignment with team goals.
• Technical Interview: A take-home design task that simulates real-world responsibilities, followed by a presentation to showcase problem-solving skills, design execution, and strategic thinking.
• Values Alignment Interview (60 mins): A final stage interview focused on assessing alignment with Primer.io's company values, cultural fit, and long-term potential within the organization.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest brand design projects, specifically those demonstrating application of brand guidelines and system evolution.
• For the take-home task presentation, clearly articulate your design process, the rationale behind your creative decisions, and how your work addresses the project brief.
• Be prepared to discuss how you manage your workload, collaborate with stakeholders, and contribute to a team's creative output.
• Showcase adaptability by including examples of how you've responded to feedback or navigated ambiguous creative challenges.

Challenge Preparation:

• Understand Primer.io's brand identity and visual language by thoroughly reviewing their website and marketing materials.
• Prepare to discuss your experience with Figma and Adobe Creative Suite, highlighting specific features or workflows you find most effective for brand execution.
• Think about how you would approach translating brand guidelines into various asset types and how you would maintain consistency across different channels.

📝 Enhancement Note: The interview process emphasizes practical application through a take-home task and presentation, requiring candidates to demonstrate not only creative skill but also a structured approach to design challenges, akin to operations problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency in component creation, auto layout, and style management is key.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logo design, and illustration.
  • InDesign: For layout design of print collateral, presentations, and potentially web page mockups.
• Motion Design Tools (Preferred): Adobe After Effects or similar for creating animated graphics, social media content, and short video assets.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand how design impacts website performance and user engagement.
• Experience with social media analytics platforms to track the performance of visual content.

CRM & Automation:

• While not directly a CRM role, understanding how brand assets are used in marketing automation platforms (e.g., email marketing tools) and CRM systems (e.g., Salesforce, HubSpot) can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Understanding the application of design assets within broader marketing technology stacks provides a valuable operational perspective.

👥 Team Culture & Values

Operations Values:

• Craft & Clarity: A commitment to high-quality design execution with clear, concise visual communication.
• Collaboration: Actively engaging with colleagues across teams to achieve shared goals and deliver cohesive brand experiences.
• Agility & Adaptability: Embracing change, navigating ambiguity, and iterating quickly in a fast-paced startup environment.
• Impact-Driven: Focusing on how design contributes to business objectives, brand perception, and user engagement.
• Continuous Learning: A dedication to staying updated with design trends, tools, and best practices.

Collaboration Style:

• Proactive and communicative, ensuring stakeholders are informed about project progress and potential challenges.
• Open to feedback and constructive criticism, using it to refine work and improve outcomes.
• Team-oriented, willing to support colleagues and share knowledge to foster a collective design culture.

📝 Enhancement Note: The emphasis on collaboration, agility, and impact aligns with the core tenets of effective operations teams, where cross-functional synergy and efficient execution are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for asset creation while maintaining high creative standards.
• Navigating Ambiguity: Adapting to evolving brand needs and project requirements in a dynamic startup environment.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team without in-person proximity.
• Brand System Scalability: Contributing to a brand system that supports rapid growth and diverse applications across new products and markets.

Learning & Development Opportunities:

• Access to a generous learning budget for courses, workshops, conferences, and certifications in graphic design, motion design, UX, or brand strategy.
• Mentorship from experienced designers and marketing professionals within the company.
• Opportunities to gain exposure to product design, marketing campaign strategy, and brand management.

📝 Enhancement Note: The challenges presented are typical for junior roles in high-growth tech companies, offering significant opportunities for skill development and career advancement within a supportive framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand guideline into a specific campaign asset, like a social media post or website banner." (Focus on systematic approach and brand adherence.)
• "How do you ensure brand consistency when working with multiple stakeholders or on different projects simultaneously?" (Highlight collaboration and process management.)
• "Walk us through a time you had to adapt your design based on feedback or a change in project scope. What was your approach?" (Showcase adaptability and problem-solving.)

Company & Culture Questions:

• "What aspects of Primer.io's brand or mission resonate with you, and how do you see your design skills contributing to it?" (Demonstrate research and alignment.)
• "How do you approach collaboration in a remote-first environment, and what are your strategies for effective communication?" (Address remote work dynamics.)
• "Can you share an example of how you've used data or user feedback to inform a design decision?" (Emphasize data-driven design, if applicable.)

Portfolio Presentation Strategy:

• Select 2-3 key projects that best showcase your brand design skills, ability to follow guidelines, and creative problem-solving.
• For each project, clearly articulate the brief, your role, the process you followed, the tools used, and the final outcome, quantifying impact where possible.
• Be prepared to discuss your design philosophy and how you contribute to a positive team culture.
• For the take-home task, present your solution clearly, explaining your rationale and demonstrating how it meets the project's objectives.

📝 Enhancement Note: Preparing specific examples that demonstrate process, collaboration, and adaptability will be crucial for success in Primer.io's interview process, reflecting the operational rigor expected of candidates.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to emphasize brand design projects, specifically highlighting your ability to work within brand systems and create assets for digital channels. Include examples that showcase your process and collaboration skills.
• Resume Optimization: Ensure your resume clearly lists proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible, such as "Contributed to X campaign assets" or "Helped maintain brand consistency across Y touchpoints."
• Interview Preparation: Practice articulating your design process, collaborative approach, and how you handle feedback. Prepare to discuss your experience with the tools mentioned and how you would approach the take-home design task.
• Company Research: Thoroughly review Primer.io's website, understand their mission in the payments infrastructure space, and familiarize yourself with their current brand aesthetic to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.