Junior Brand and Marketing Designer (d/f/m)

📍 Job Overview

Job Title: Junior Brand and Marketing Designer (d/f/m)

Company: Leapsome

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 27, 2026

Experience Level: Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is a unique opportunity for a Junior Brand and Marketing Designer to contribute to a B2B product-focused environment, focusing on visual storytelling and brand consistency.

• The position emphasizes the exploration and implementation of AI-powered design tools to enhance efficiency and creative output within a fast-paced scale-up.

• The designer will be instrumental in transforming concepts into high-fidelity visuals, executing a wide range of B2B marketing assets, and collaborating closely with the Design Lead.

• This role requires a strong foundation in graphic design principles, mastery of Adobe Creative Suite, and adaptability in a dynamic work environment.

📝 Enhancement Note: This role is situated within a B2B SaaS company specializing in HR technology, highlighting the need for design that supports product-centric branding and marketing efforts. The emphasis on AI tools suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Execute and refine a broad spectrum of B2B marketing assets, including LinkedIn advertisements, webinar slides, campaign visuals, and presentations, ensuring strict adherence to Leapsome’s established brand guidelines.

• Translate conceptual ideas into high-fidelity visual designs, leveraging proficiency in Adobe Creative Suite, and actively participate in UI/UX design projects in collaboration with the Design Lead using Figma.

• Proactively research, test, and evaluate AI-powered design tools (e.g., Midjourney, Firefly), providing clear recommendations on their practical application for improving speed and quality in design workflows.

• Continuously iterate on design assets based on constructive feedback, demonstrating a high degree of adaptability and the ability to maintain exceptional quality standards in a dynamic scale-up environment.

• Clearly communicate design decisions, project progress, and insights derived from AI tool exploration to cross-functional teams, ensuring alignment and shared understanding across marketing and design departments.

• Contribute to the long-term visual evolution of the Leapsome brand, focusing on consistency and strategic brand application rather than isolated, one-off design projects.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can balance execution with innovation, particularly in integrating emerging AI technologies into established design workflows. The focus on "product-centric design" implies an understanding of how marketing visuals support the broader product narrative and user experience.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational graphic design skills and a keen understanding of visual communication principles is essential.

Experience: Foundational experience in graphic design is required, ideally gained within a B2B marketing team or a product-focused environment through internships or junior roles.

Required Skills:

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for high-quality visual output.

• Proficiency in Figma for UI/UX design collaboration and asset creation.

• Strong understanding of typography, layout, and composition principles.

• Experience executing B2B marketing assets such as ads, presentations, and campaign visuals.

• Ability to strictly follow and implement brand guidelines to maintain visual consistency.

• Demonstrated proactivity in exploring and experimenting with new design tools, particularly AI-powered solutions.

• Adaptability and the capacity to maintain quality and structure in a fast-paced, high-pressure environment.

• Strong self-directed learning capabilities, with clear examples of quickly acquiring new skills or mastering new tools.

Preferred Skills:

• Experience with UI/UX design principles and workflows.

• Familiarity with motion graphics or basic animation for marketing assets.

• Understanding of B2B SaaS product marketing principles.

• Experience in A/B testing visual assets for marketing campaigns.

• Familiarity with project management tools and workflows.

📝 Enhancement Note: The emphasis on AI tool exploration suggests that candidates with a demonstrable curiosity and aptitude for adopting new technologies will be highly valued. The "rapid learner" requirement implies a need for individuals who can quickly master both design software and evolving AI-driven design methodologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of B2B marketing design work, with a clear emphasis on campaign visuals, ads, and presentation design.

• Demonstrations of strict adherence to brand guidelines and successful application of typography, layout, and composition.

• Case studies or examples detailing the process of transforming concepts into high-fidelity visuals using Adobe Creative Suite.

• Specific examples of how AI design tools were explored or implemented to enhance design efficiency or creative outcomes, even if in an experimental capacity.

Process Documentation:

• Evidence of a structured design process, from concept development to final asset delivery, highlighting iterative refinement based on feedback.

• Examples of how design decisions were clearly articulated and communicated to stakeholders.

• Documentation or visual representation of the exploration and testing process for AI design tools, including rationale for recommendations.

• Work that reflects an understanding of creating assets for a fast-paced scale-up environment, where speed and adaptability are key.

📝 Enhancement Note: The portfolio should not only present finished work but also demonstrate the candidate's thought process, particularly regarding the integration of AI tools and their ability to adapt to a product-focused, B2B marketing context.

💵 Compensation & Benefits

Salary Range: For a Junior Brand and Marketing Designer in Berlin with 0-2 years of experience, a competitive salary range would typically fall between €36,000 and €48,000 annually. This estimate is based on current market data for similar roles in the German tech sector, considering the cost of living in Berlin and the specific requirements of a B2B SaaS scale-up.

Benefits:

• Fixed-Term Contract with Extension Potential: Initially offered as a 1-year fixed-term contract, with the possibility of extension or transition to a permanent position based on performance and business needs, offering job security and growth prospects.

• AI Tool Exploration Budget: Potential for allocated resources or budget to explore and experiment with new AI design tools, fostering innovation and skill development.

• Professional Development: Opportunities for continuous learning, including workshops, courses, and access to industry conferences focusing on design, marketing, and AI technologies.

• Collaborative Work Environment: Access to modern design tools and a supportive team environment that encourages knowledge sharing and skill development.

• Employee Well-being: Leapsome likely offers standard benefits such as paid time off, health contributions, and potentially other perks common in the German tech industry.

Working Hours: The role is full-time, typically standard German working hours, estimated at 40 hours per week, with flexibility often provided by scale-up environments for focused work and project completion.

📝 Enhancement Note: The salary estimate is based on typical junior design roles in Berlin's tech scene. The benefits are extrapolated from common offerings in scale-up environments and the specific emphasis on AI tools in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Leapsome operates within the HR Technology (HR Tech) sector, specifically focusing on an AI-powered people platform that streamlines HR processes from onboarding to development and engagement. This industry is characterized by rapid innovation, a strong emphasis on data-driven insights, and a focus on improving employee experience.

Company Size: Leapsome is a growing scale-up, indicated by its Series A funding and expansion into the US market. This suggests a dynamic, agile environment where individual contributions have a significant impact. For operations professionals, this means opportunities for broad exposure and involvement in process development.

Founded: Leapsome was founded with a mission to make work fulfilling for everyone and reshape the future of work. This foundational purpose drives their product development and company culture, aiming to create environments where employees can achieve goals, learn, grow, and build motivation.

Team Structure:

• The design team is likely structured to support the broader marketing and product development functions, with a Design Lead overseeing the team's output and strategic direction.

• The Junior Brand and Marketing Designer will work closely with this Design Lead, and likely collaborate with marketing managers, content creators, and potentially product teams.

• Cross-functional collaboration is key in a scale-up, meaning the designer will interact