Jr. Content Designer

📍 Job Overview

Job Title: Jr. Content Designer Company: PepsiCo Location: MIGUEL HIDALGO, Distrito Federal, Mexico Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: 2025-11-21 Experience Level: Entry Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation and adaptation of visual marketing content, aligning with brand strategy and operational efficiency.
• It involves supporting the marketing and creative teams by producing design assets that meet customer and consumer needs, emphasizing consistency and process adherence.
• The position requires proficiency in design software and a strong understanding of design principles to execute projects from concept to delivery.
• Success in this role will be measured by the ability to maintain brand integrity, manage multiple tasks, and contribute to a dynamic creative workflow.

📝 Enhancement Note: This role is categorized under "Marketing & Design Operations" as it involves the systematic creation and management of creative assets, which directly supports marketing initiatives and requires adherence to established processes and brand guidelines, mirroring operational functions within a creative context. The focus on adapting existing assets and ensuring consistency points towards an operational approach to content production.

📈 Primary Responsibilities

• Design low-complexity creative projects from initial concept through to final asset delivery.
• Develop visually engaging presentations and graphics for internal marketing and strategic use.
• Support the creation and refinement of design materials, including graphics, mockups, and photo retouching.
• Adapt and version established Key Visuals and brand guidelines for various marketing touchpoints such as digital advertisements and Point-of-Sale (POS) materials.
• Produce simple print-ready artworks when required, ensuring technical specifications are met.
• Maintain strict adherence to PepsiCo's brand guidelines to ensure visual consistency across all creative outputs.
• Manage and prioritize multiple design tasks simultaneously in a fast-paced environment to meet deadlines.
• Actively apply feedback received to continuously improve the quality and effectiveness of design work.
• Participate in brainstorming sessions and contribute creative ideas during concept development phases.

📝 Enhancement Note: The responsibilities emphasize an operational approach to content creation, focusing on process adherence (brand guidelines), efficiency (managing multiple tasks, adapting existing assets), and iterative improvement (applying feedback). This aligns with operations principles aimed at consistent, high-quality output.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in a related field such as Graphic Design, Visual Arts, or a comparable discipline.

Experience:

• Minimum of 6 months of relevant design experience, which can include internships, freelance projects, or significant academic projects with demonstrable deliverables.

Required Skills:

• Professional proficiency in both English and Spanish (written and verbal communication).
• Proficiency in Adobe Illustrator and Adobe Photoshop.
• Experience in creating digital banners or similar marketing assets using design software.
• Strong understanding of fundamental design principles, including typography, layout, and color theory.
• Familiarity with the creative process, from initial concept development to final asset delivery.
• Demonstrated ability to manage multiple tasks, prioritize effectively, and deliver quality work under pressure.
• Willingness to learn, accept constructive feedback, and grow within a creative and operational environment.
• High attention to detail and a commitment to consistently following brand guidelines.
• Ability to create visually engaging presentations for internal marketing use.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for digital and motion formats.
• Familiarity with digital asset management (DAM) systems for organizing and distributing creative content.
• Understanding of print production processes and pre-press requirements for artwork delivery.
• Experience in photo retouching and manipulation for marketing materials.
• Basic knowledge of UI/UX principles for digital asset design.

📝 Enhancement Note: The emphasis on English and Spanish proficiency, coupled with design software skills and a portfolio requirement, is standard for roles involving cross-border marketing efforts. The mention of "adapting existing brand assets" and "strict adherence to brand guidelines" points to an operational need for consistency and efficiency in content production, even at a junior level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online or PDF portfolio showcasing a range of design projects, with a focus on digital assets, marketing materials, and successful adaptations of brand guidelines.
• Projects should demonstrate proficiency in Adobe Illustrator and Photoshop, including examples of digital banners, graphics, and presentations.
• Include case studies or descriptions that highlight your role in the creative process, from concept to final execution, emphasizing how you applied design principles.
• Showcase examples of adapting existing creative assets or brand guidelines for different marketing channels or consumer needs.
• Demonstrate attention to detail and consistency in applying brand standards across various project types.

Process Documentation:

• While formal process documentation is not explicitly required for this junior role, candidates are expected to understand and follow established creative workflows and brand guideline protocols.
• The ability to articulate how you approach a design brief, manage feedback, and deliver final assets will be assessed, reflecting an understanding of operational creative processes.

📝 Enhancement Note: For a Jr. Content Designer role, the portfolio is the primary mechanism for demonstrating process and system understanding. The emphasis is on showcasing the ability to follow established creative workflows and brand guidelines, which are key operational components in a large organization like PepsiCo.

💵 Compensation & Benefits

Salary Range:

• As a Jr. Content Designer role in Mexico City, the estimated annual salary range is ¥400,000 - ¥600,000 MXN (approximately $22,000 - $33,000 USD, based on current exchange rates). This estimate is based on junior-level design positions in a major metropolitan area within Mexico, considering the industry (Food & Beverage) and company size.

Benefits:

• Opportunities to learn and develop through a wide range of programs.
• Access to internal digital platforms that promote self-learning.
• Participation in development programs aligned with leadership skills.
• Specialized training tailored to the role and industry.
• Learning experiences with internal and external providers.
• Recognition programs for achievements, seniority, and leadership.
• Financial wellness programs to support personal financial goals.
• A flexibility program to balance personal and work life.
• Comprehensive family benefits including a Wellness Line, numerous agreements and discounts, scholarship programs for children, and aid plans for life events.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. The flexibility program mentioned may offer some adaptive scheduling options.

📝 Enhancement Note: Salary estimation is based on general market data for junior design roles in Mexico City and the specified industry. Benefits are directly extracted from the provided text, highlighting PepsiCo's comprehensive offerings for employees and their families, which are attractive to professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Company Size: Large Enterprise (PepsiCo is a global conglomerate with tens of thousands of employees worldwide). Founded: 1965 (PepsiCo as we know it today was formed by the merger of Pepsi-Cola and Frito-Lay).

Team Structure:

• The Jr. Content Designer will likely be part of a broader Marketing or Creative department, potentially within a regional or local Mexico operations unit.
• This team structure would involve collaboration with other designers, marketing managers, brand specialists, and potentially external agencies.
• Reporting structure is likely to a Creative Lead, Design Manager, or Marketing Manager, with cross-functional collaboration across various business units within PepsiCo Mexico.

Methodology:

• PepsiCo emphasizes a data-driven approach to marketing and content creation, focusing on consumer insights and performance metrics.
• The creative process involves adherence to established brand guidelines and strategic marketing objectives.
• There's a strong focus on consistency, efficiency in content production, and leveraging digital platforms for communication and engagement.

Company Website: https://www.pepsicojobs.com/

📝 Enhancement Note: PepsiCo's scale implies a structured environment with clear processes and brand governance. For a design role, this means a strong emphasis on brand consistency and operational efficiency in content creation and adaptation. The "Dare for Better" slogan suggests a culture encouraging innovation and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level/Junior Specialist

• This role is positioned as an entry point into PepsiCo's creative and marketing operations. It provides foundational experience in graphic design within a corporate environment, focusing on execution and adherence to established standards.

Reporting Structure:

• Typically reports to a Design Manager, Creative Lead, or Marketing Manager who oversees content production and brand consistency.
• May work closely with senior designers or art directors who provide guidance and mentorship.

Operations Impact:

• The Jr. Content Designer contributes to the operational efficiency of the marketing department by producing timely and on-brand visual assets.
• Their work directly supports marketing campaigns, brand visibility, and consumer engagement, indirectly impacting sales and brand perception.
• By ensuring consistency and quality in content, they help maintain PepsiCo's strong brand equity across various platforms.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in specific design software, digital asset management, and corporate creative workflows.
• Specialization: Potential to specialize in areas like digital advertising design, packaging design, or motion graphics as experience grows.
• Cross-Functional Exposure: Opportunities to work on diverse projects across different PepsiCo brands and marketing initiatives.
• Mentorship: Benefit from guidance from experienced design and marketing professionals within PepsiCo.
• Progression: Potential to advance to roles like Content Designer, Graphic Designer, or Marketing Specialist after gaining sufficient experience and demonstrating impact.

📝 Enhancement Note: The growth path emphasizes building operational proficiency in design and marketing content production within a large corporate structure, rather than a direct route into traditional "revenue operations" or "sales operations" roles. Growth here is within the creative/marketing function.

🌐 Work Environment

Office Type: Corporate Office Environment Office Location(s): Bosques de los Duraznos No. 67, Miguel Hidalgo, Distrito Federal, Mexico. This is a prominent business district in Mexico City.

Workspace Context:

• Likely a collaborative office setting where designers work alongside marketing teams.
• Access to standard office technology, design software licenses, and potentially digital asset management systems.
• Opportunities for interaction with colleagues on creative projects, team meetings, and cross-functional discussions.
• The environment is expected to be professional, fast-paced, and deadline-driven, reflecting a large corporate structure.

Work Schedule:

• Standard full-time business hours, typically Monday to Friday.
• The company mentions a "Flexibility Program," which might offer some degree of adaptable scheduling or hybrid work arrangements, though the role is listed as On-site.

📝 Enhancement Note: The location and mention of a "Flexibility Program" suggest a modern corporate environment that balances structured operations with employee well-being, though the primary work arrangement is on-site.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter screens applications based on qualifications and experience.
• Portfolio Review: A critical step where candidates submit their portfolio for evaluation by the hiring manager and/or senior design team members. Focus will be on design quality, technical proficiency, and relevance to PepsiCo's brands.
• Skills Assessment/Design Challenge: Candidates may be given a small design task or a case study to assess their practical design skills, problem-solving abilities, and understanding of brand guidelines under a time constraint.
• Hiring Manager Interview: Discussion about experience, motivations, understanding of the role, and cultural fit. Questions will likely delve into how candidates approach design problems and collaborate.
• Team/Stakeholder Interviews: Potential interviews with other members of the marketing or design team to assess collaboration style and fit.
• Final Offer: Based on successful completion of all stages.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-8 of your strongest, most relevant projects. Quality over quantity.
• Highlight Process: For each project, briefly explain the brief, your role, the design process, challenges faced, and the final outcome or learnings. Visuals of the process (sketches, mood boards) can be beneficial.
• Demonstrate Brand Adherence: Include at least one project where you adapted existing brand guidelines or created assets for a known brand, showing your ability to work within established frameworks.
• Showcase Software Proficiency: Ensure your portfolio clearly demonstrates skills in Illustrator and Photoshop.
• Professional Presentation: Use a clean, well-organized layout for your portfolio (PDF or online platform like Behance, Dribbble, or a personal website). Ensure all links are active and files load correctly.
• Tailor to PepsiCo: If possible, subtly tailor your portfolio to reflect an understanding of PepsiCo's brands and aesthetic preferences.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand all requirements, constraints, and objectives.
• Time Management: Allocate your time effectively across concept, design, and refinement.
• Brand Guideline Focus: Pay close attention to any brand guidelines provided and ensure your output strictly adheres to them.
• Clear Rationale: Be prepared to articulate the thinking behind your design choices, explaining how they meet the brief and support brand objectives.

📝 Enhancement Note: The emphasis on portfolio review and a potential design challenge underscores the practical, execution-oriented nature of this role, which is common for junior creative positions within large, brand-conscious organizations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe Illustrator: Essential for vector graphics, logos, illustrations, and layout design.
  • Adobe Photoshop: Crucial for image editing, photo retouching, mockups, and raster graphics creation.
• Presentation Software:
  • Microsoft PowerPoint: Used for creating internal marketing presentations.
  • Google Slides: Potentially used for collaborative presentations.

Analytics & Reporting:

• While not a primary focus for this role, understanding how design impacts metrics (e.g., click-through rates on digital ads) is beneficial. The role supports marketing efforts that rely on these.

CRM & Automation:

• Not directly applicable to this design role, but awareness of how marketing assets are deployed through CRM-integrated campaigns might be a plus.

📝 Enhancement Note: The core tools are standard for graphic design. The mention of "digital ads" and "POS materials" implies the need for output compatible with various marketing deployment systems, underscoring an operational link between design output and marketing execution.

👥 Team Culture & Values

Operations Values:

• Dare for Better: Encourages innovation, continuous improvement, and pushing boundaries within established frameworks.
• Inclusivity & Diversity: PepsiCo values a diverse workforce and fosters an inclusive culture where all individuals are welcome and can make a positive impact.
• Consistency & Brand Integrity: A strong emphasis on adhering to brand guidelines to maintain a unified and recognizable brand presence across all touchpoints.
• Efficiency & Agility: The need to produce high-quality content efficiently and adapt to changing market demands and consumer needs.
• Collaboration: Working effectively within a team and across departments to achieve common marketing and business goals.

Collaboration Style:

• Team-Oriented: Works collaboratively within the design and marketing teams, sharing ideas and providing mutual support.
• Feedback-Driven: Open to receiving and giving constructive feedback to enhance design quality and process efficiency.
• Cross-Functional Engagement: Interacts with marketing managers, brand specialists, and potentially other departments to understand project requirements and ensure alignment.
• Process-Focused: Follows established workflows and communication protocols to ensure smooth project execution.

📝 Enhancement Note: The values highlight a balance between creative innovation ("Dare for Better") and operational discipline (consistency, efficiency, inclusivity), which is characteristic of large, established companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Producing fresh, engaging designs while strictly adhering to PepsiCo's comprehensive brand guidelines can be challenging.
• Managing Multiple Projects and Deadlines: Juggling various design requests from different stakeholders in a fast-paced corporate environment requires strong organizational and time management skills.
• Adapting to Evolving Brand Standards: Staying current with and effectively implementing any updates or changes to brand guidelines and design trends.
• Receiving and Implementing Constructive Criticism: Effectively processing feedback from multiple sources and incorporating it into designs without losing creative integrity.

Learning & Development Opportunities:

• Skill Enhancement: Deepen expertise in Adobe Creative Suite, digital design, and potentially motion graphics.
• Brand Mastery: Gain in-depth knowledge of PepsiCo's diverse brand portfolio and their specific visual identities.
• Industry Trends: Exposure to current design trends and how they are applied within a major CPG company.
• Cross-Departmental Understanding: Learn how design contributes to broader marketing strategies and business objectives.
• Mentorship Programs: Benefit from guidance from experienced professionals within PepsiCo's creative departments.

📝 Enhancement Note: Challenges align with the operational realities of working in a large, brand-controlled environment, emphasizing process adherence and efficiency. Growth opportunities focus on skill development within the creative and marketing operations spectrum.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a brand's existing visual identity for a new application. What was your process, and what were the key considerations?" (Assesses understanding of brand guidelines and adaptation skills).
• "Walk us through your process for creating a digital advertisement from brief to final asset. What software do you use, and how do you ensure it meets campaign objectives?" (Evaluates practical design workflow and tool proficiency).
• "How do you approach incorporating feedback on your designs, especially if you disagree with it?" (Tests ability to handle constructive criticism and collaborate effectively).
• "Tell us about a low-complexity design project you completed independently. What were the objectives, and what was the outcome?" (Assesses ability to execute independently and deliver results).

Company & Culture Questions:

• "What excites you about PepsiCo, and what do you know about our brands or our 'Dare for Better' philosophy?" (Gauges interest and cultural alignment).
• "How do you envision yourself contributing to a diverse and inclusive creative team?" (Assesses understanding of PepsiCo's values).
• "Describe your ideal work environment. How do you think you would fit into PepsiCo's culture?" (Evaluates cultural fit and expectations).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the problem, your solution, your role, the tools used, and the outcome.
• Highlight Process: Show behind-the-scenes work like sketches, mood boards, or iterations to demonstrate your thinking.
• Focus on Impact: If possible, quantify the impact of your designs (e.g., "This banner had a higher CTR than previous versions").
• Brand Adherence Emphasis: Clearly articulate how you followed brand guidelines in projects where applicable.
• Technical Proficiency: Be ready to discuss the technical aspects of your work, such as file formats, resolution, and software features used.
• Conciseness: Keep your presentation focused and within the allotted time.

📝 Enhancement Note: Interview preparation focuses on assessing practical design skills, adherence to operational processes (brand guidelines, workflows), and cultural fit within a large corporate structure.

📌 Application Steps

To apply for this Jr. Content Designer position:

• Submit your application through the provided link on PepsiCoJobs.com.
• Curate Your Portfolio: Select 5-8 of your strongest design projects, emphasizing digital assets, graphic design, and any work involving brand guideline adaptation. Ensure it's easily accessible online or as a well-formatted PDF.
• Tailor Your Resume: Highlight relevant experience, including internships or academic projects, and explicitly mention proficiency in Adobe Illustrator, Photoshop, and bilingual English/Spanish capabilities. Use keywords from the job description like "graphic design," "digital banners," "brand guidelines," and "creative process."
• Prepare for a Design Challenge: Be ready to complete a practical design task that assesses your skills in a time-bound scenario. Practice articulating your design rationale clearly and concisely.
• Research PepsiCo: Familiarize yourself with PepsiCo's core brands, their marketing presence, and the company's values, particularly "Dare for Better" and their commitment to diversity and inclusion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.