Internal Brand Designer

📍 Job Overview

Job Title: Internal Brand Designer

Company: Lightricks

Location: Jerusalem, Jerusalem District, Israel

Job Type: Full-time

Category: Marketing / Creative / Design Operations

Date Posted: 2026-02-15T10:08:18

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is centered within Lightricks' Internal Brand Studio, operating under the Operations department, focusing on enhancing company culture through creative visual branding for internal initiatives.

• Responsibilities include developing and executing visual identities for internal campaigns, events, and branded merchandise, requiring a blend of creative concept development and hands-on design execution.

• The position demands strong illustration, typography, print, and spatial design skills to maintain and evolve the company's internal visual language, ensuring it remains aligned with the overall brand while staying dynamic.

• Collaboration is key, involving close work with event designers, producers, interior designers, and various internal teams to tailor design solutions that resonate with diverse needs and contribute to a joyful and meaningful company culture.

📝 Enhancement Note: While the core role is design-focused, its placement within the Operations department highlights a strategic emphasis on operationalizing brand culture and internal communications. This suggests the need for efficient design processes, project management, and a data-informed approach to measuring the impact of internal branding efforts on employee engagement and company identity.

📈 Primary Responsibilities

• Develop innovative creative concepts and distinct visual identities for internal campaigns, company-wide events, and ongoing cultural initiatives.

• Design across a diverse range of mediums, including print collateral, digital assets, branded swag, and spatial design elements for office environments and events.

• Create and manage branded merchandise, including apparel, gifts, and promotional items, for events, holidays, and special employee recognition moments.

• Produce essential digital assets, such as presentations, internal newsletters, screen graphics, and web banners, ensuring brand consistency across all digital touchpoints.

• Collaborate closely with event designers, producers, and interior designers to translate creative concepts into tangible, impactful spatial and experiential designs.

• Execute custom illustration, craft unique typography, and develop bespoke image-making elements to enhance visual storytelling and brand distinctiveness.

• Partner with cross-functional teams throughout the organization to understand their unique design needs and deliver tailored visual solutions that support their objectives.

• Actively contribute to shaping and reinforcing Lightricks' internal culture by creating joyful, meaningful, and memorable design moments.

• Manage multiple design projects concurrently, adhering to tight deadlines while consistently delivering high standards of creativity, quality, and brand integrity.

📝 Enhancement Note: The emphasis on "shaping the company's internal culture through joyful and meaningful design moments" implies that this role goes beyond standard design tasks. It requires a strategic understanding of how design influences employee experience and brand perception from within. Candidates should be prepared to demonstrate how their design approach can foster a positive and engaging workplace environment.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong illustration skills: Demonstrated ability to create compelling original artwork and custom graphics.

• Branding expertise: Proven experience in developing and maintaining brand identities, with a focus on print and digital applications.

• Proficiency in Adobe Creative Suite: Expert-level command of Illustrator, Photoshop, and InDesign for professional design output.

• Figma proficiency: Demonstrated ability to use Figma for design, prototyping, and collaboration.

• Understanding of print and spatial production: Deep knowledge of materials, production methods, and best practices for print collateral and environmental graphics.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively in a fast-paced environment.

• Collaboration and Communication: Strong interpersonal skills to work effectively within a close-knit creative team and collaborate with diverse internal stakeholders.

• Adaptability and Openness to Feedback: Willingness to receive creative direction, iterate on designs, and continuously refine work based on feedback.

Preferred Skills:

• Motion Design: Experience with After Effects for creating animated graphics and visual effects.

• AI Creative Tools: Familiarity with AI-based creative tools (e.g., ChatGPT, Midjourney) and the ability to integrate them effectively into the design process.

📝 Enhancement Note: The explicit "a must" for illustration skills and Adobe Creative Suite/Figma proficiency, coupled with "a plus" for motion design and AI tools, indicates a clear hierarchy of essential versus desirable technical proficiencies. The company values foundational design skills and tools highly, while being open to candidates who can leverage emerging technologies to enhance their creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that highlight expertise in:
  • Creative Concept Development: Evidence of original thinking and the ability to translate abstract ideas into compelling visual narratives.
  • Visual Identity Systems: Examples of creating cohesive branding across multiple touchpoints, including logos, color palettes, typography, and imagery.
  • Illustration & Typography: A strong collection of custom illustrations and typographic treatments that demonstrate artistic skill and brand relevance.
  • Print & Spatial Design: Projects demonstrating an understanding of print production processes, environmental graphics, or event branding.
  • Digital Asset Creation: Examples of effective design for presentations, internal communications, or other digital platforms.

Process Documentation:

• For each project presented, be prepared to discuss:
  • Workflow Design: How you approach project initiation, research, concept generation, iteration, and finalization.
  • Tool Integration: How you leverage specific software like Adobe Creative Suite and Figma to streamline your design process and ensure efficiency.
  • Feedback Integration: Your methodology for receiving, interpreting, and incorporating feedback from stakeholders and creative leads to elevate the final design.
  • Production Coordination: Your experience in collaborating with vendors or internal teams for print production or spatial implementation, including understanding material constraints and timelines.

📝 Enhancement Note: Given the role's focus on internal branding and operationalizing culture, portfolios should ideally include examples of internal campaigns, event branding, or employee-focused initiatives. Demonstrating an understanding of how design impacts internal communication and employee experience will be highly advantageous.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Commuting Support: Car-to-go subscriptions, daily door-to-door shuttles from central Israel, free parking, and train-station pickups.

• On-site Dining: Access to two chef-led restaurants and a daily on-site bakery.

• Professional Development: Cutting-edge tools, workshops, platform access, subscriptions, and clear guidelines for responsible AI use to foster growth and success.

• Creative Environment: Opportunity to work with advanced creative technologies and collaborate within a forward-thinking company.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with potential for flexibility depending on project demands and team coordination.

📝 Enhancement Note: The provided benefits are exceptionally strong, particularly the on-site amenities and extensive commuting support, which are significant perks for employees based in or commuting to Jerusalem. The emphasis on professional development, including AI tools, aligns with Lightricks' AI-first mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Content Creation Tools, Generative Video)

Company Size: While not explicitly stated, Lightricks is a significant player in the creative tech space, likely employing several hundred to over a thousand individuals globally, suggesting a well-resourced and structured organization.

Founded: Lightricks was founded in 2013, indicating a mature company with established processes and a strong market presence, yet still agile and innovative in its approach to AI.

Team Structure:

• The Internal Brand Studio is part of the larger Operations department, signifying a strategic integration of creative branding into the company's operational framework.

• The role reports to a Creative Lead within the Internal Brand Studio, implying a collaborative team environment with clear direction and oversight.

Methodology:

• AI-First Approach: The company's core mission revolves around AI, suggesting that design processes may incorporate AI tools for ideation, asset generation, and efficiency.

• User-Centric Design: While this role focuses internally, the company's broader philosophy emphasizes user-first design, which can translate to an internal focus on employee experience and engagement through design.

• Iterative Development: The culture encourages experimentation and evolution, implying a design process that includes feedback loops, refinement, and continuous improvement.

Company Website: Lightricks Careers

📝 Enhancement Note: Lightricks' positioning as an "AI-first company" is a critical cultural element. The Internal Brand Studio's role in "bringing company culture to life" suggests that the design approach will likely be forward-thinking, leveraging modern tools and aesthetics, and possibly reflecting the innovative spirit of their AI-driven technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Internal Brand Designer," typically considered an intermediate-level position. It requires a solid foundation of design skills and professional experience, with the expectation of independent project execution under creative direction.

Reporting Structure: The designer will report to a Creative Lead within the Internal Brand Studio, which is part of the Operations department. This structure suggests opportunities to learn from experienced creative leaders and understand how design operations function within a larger corporate framework.

Operations Impact: The role's impact is primarily on internal stakeholders, influencing company culture, employee engagement, and brand perception within the organization. Success will be measured by the effectiveness of designs in communicating brand values, enhancing employee experience, and supporting internal events and campaigns.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas, such as illustration, typography, or spatial design, through project work and company-provided learning resources.

• AI Tool Integration: Develop proficiency in using AI creative tools within a professional design workflow, a highly valuable skill in the current market.

• Cross-Functional Experience: Gain experience collaborating with diverse teams (events, interior design, marketing), broadening understanding of different operational facets.

• Creative Leadership Potential: With proven performance and growth, there may be pathways to senior designer roles or specialization within the Internal Brand Studio or other creative functions at Lightricks.

📝 Enhancement Note: The "Why Join Us" section emphasizes pushing boundaries, craft, challenge, and making something genuinely new. This suggests an environment where designers are encouraged to innovate and take on challenging projects, fostering significant professional growth beyond standard design tasks.

🌐 Work Environment

Office Type: Lightricks boasts a modern, on-site office environment in Jerusalem, reflecting its company culture. The description mentions "chef-led restaurants" and a "bakery," indicating a focus on employee well-being and a vibrant, campus-like atmosphere.

Office Location(s): The primary office is located in Jerusalem. The company also offers extensive commuting support, including shuttles from various locations in central Israel, making it accessible to a wider talent pool.

Workspace Context:

• Collaborative: The role requires close collaboration within a "close-knit creative team" and with various internal departments. The office environment likely facilitates this with open spaces, meeting rooms, and shared creative areas.

• Resource-Rich: Employees are provided with "cutting-edge tools and learning opportunities," suggesting access to high-end hardware, software, and training resources crucial for design professionals.

• Vibrant Culture: The on-site amenities and focus on "joyful and meaningful design moments" point to a dynamic and engaging workplace designed to foster creativity and employee satisfaction.

Work Schedule: The role is full-time, with standard working hours. However, the demanding nature of juggling multiple projects with tight deadlines suggests a dynamic schedule that may require flexibility to meet project milestones, common in creative operations roles.

📝 Enhancement Note: The description of on-site restaurants and a bakery, alongside commuting support, indicates a significant investment in creating a desirable and functional work environment. This aims to reduce employee friction points and foster a strong sense of community and belonging, which is beneficial for a team focused on internal culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements (especially illustration and Adobe Suite proficiency).

• Portfolio Presentation & Interview: Candidates will likely present their portfolio to the hiring team (Creative Lead, potentially other designers or Operations managers). This session will focus on creative process, problem-solving, and specific project details.

• Skills Assessment/Creative Challenge: A practical design exercise or case study may be administered to evaluate real-time problem-solving, creative concept development, and proficiency with required tools.

• Team & Culture Fit Interview: Discussions to assess collaboration style, openness to feedback, and alignment with Lightricks' innovative and AI-first culture.

• Final Interview: Potentially with senior leadership or department heads to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Highlight Core Skills: Ensure your portfolio prominently features strong illustration, typography, branding, and print/spatial design examples. Quantify impact where possible (e.g., "Increased event engagement by X%").

• Showcase Process: For each project, clearly articulate your thought process, research, concept development, and how you incorporated feedback. Use visuals to illustrate key stages.

• Tailor to Internal Branding: If possible, include projects that demonstrate experience with internal campaigns, employee engagement initiatives, or corporate communications.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and how you leverage them for efficiency. Mention any experience with AI tools.

• Prepare for the "Why": Be ready to explain your design choices and how they align with company culture and objectives. Understand Lightricks' mission and AI focus.

Challenge Preparation:

• Familiarize yourself with Lightricks' products and brand identity.

• Practice creating quick concepts and visual solutions under time constraints.

• Prepare to articulate your design rationale clearly and concisely.

• Be ready to discuss how you would approach designing for internal culture and employee experience.

📝 Enhancement Note: Given the emphasis on "tight deadlines" and "multiple projects," interviewers will likely probe time management skills and the ability to deliver quality work under pressure. Portfolio presentations should reflect this efficiency and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, illustration, typography), Photoshop (image manipulation, digital assets), and InDesign (layout, print collateral, presentations).

• Figma: Essential for collaborative design, prototyping, and creating digital assets for internal communications.

• Illustration Software: Beyond Adobe Illustrator, experience with other digital illustration tools may be beneficial.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Creative Tools: Familiarity with tools like ChatGPT for ideation or Midjourney for image generation is a plus, indicating an ability to integrate new technologies into the workflow.

• Motion Design Software: After Effects experience is a plus, suggesting an interest in expanding design capabilities into animation and dynamic content.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma - a must" underscores these as the core technical requirements. Proficiency here is non-negotiable. The "plus" for AI tools and After Effects indicates a desire for candidates who are forward-thinking and adaptable to evolving creative technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, evident in the company's AI-first mission and the role's focus on developing novel visual concepts.

• Collaboration: Essential for success, requiring close teamwork within the studio and with diverse internal departments.

• Excellence & Quality: A commitment to high standards in all creative output, from initial concept to final execution, even under tight deadlines.

• Impact-Driven: A focus on creating design that meaningfully contributes to company culture, employee engagement, and brand identity.

• Adaptability & Learning: An openness to feedback, creative direction, and the integration of new technologies like AI tools.

Collaboration Style:

• Close-Knit Team: The Internal Brand Studio operates as a tight creative unit, fostering a supportive and communicative environment.

• Cross-Functional Partnership: Design solutions are developed in partnership with various teams, requiring strong communication, empathy, and the ability to translate diverse needs into cohesive visual strategies.

• Feedback-Oriented: The culture encourages open feedback and iteration, emphasizing that design is a collaborative refinement process aimed at achieving the best possible outcome.

📝 Enhancement Note: The company's slogan, "bridge the gap between imagination and creation," and their emphasis on "empowered to experiment, evolve, and elevate together" suggest a culture that values both bold ideas and the practical execution needed to bring them to life. This is crucial for an internal design role that aims to influence culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Internal Needs: Ensuring all internal designs align with the overarching Lightricks brand while also being tailored and relevant to specific internal campaigns or departmental requirements.

• Managing Multiple High-Priority Projects: Effectively juggling diverse design requests with tight deadlines requires strong organizational skills, prioritization, and efficient workflow management.

• Translating Abstract Concepts: Developing visual representations for internal culture, AI initiatives, or company values that are both creative and easily understood by a broad internal audience.

• Staying Ahead of Design Trends: Continuously evolving the internal visual language to remain fresh, bold, and reflective of Lightricks' innovative spirit.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become proficient in integrating cutting-edge AI creative tools into a professional design workflow.

• Specialized Design Skills: Deepen expertise in illustration, typography, and spatial design through hands-on projects and potential company-sponsored training.

• Cross-Departmental Exposure: Gain valuable insights into how design supports various operational functions like events, HR, and internal communications.

• Creative Leadership Mentorship: Learning from a Creative Lead and potentially senior team members within a dynamic tech environment.

📝 Enhancement Note: The challenge of "translating abstract concepts" is particularly relevant for an internal branding role. Candidates should be prepared to discuss how they approach visualizing intangible elements like company culture or technological advancements.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for an internal campaign. How would you ensure it aligns with the company's overall brand and culture?" (Focus on ideation, research, collaboration, and brand integration.)

• "How do you approach managing multiple design projects with competing deadlines? Walk us through a time you successfully navigated a high-pressure situation." (Highlight organizational skills, prioritization, and efficient workflow.)

Company & Culture Questions:

• "What excites you about Lightricks' mission and its AI-first approach?" (Showcase research and genuine interest.)

• "How do you incorporate feedback into your design process, especially when it comes from non-designers?" (Emphasize collaboration and adaptability.)

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 projects that best showcase your illustration, typography, branding, and print/spatial design skills. Prioritize quality over quantity.

• Tell a Story: For each project, clearly explain the brief, your creative process, challenges faced, solutions implemented, and the outcome. Use visuals to guide the narrative.

• Highlight Operational Aspects: Discuss the tools used, your workflow efficiency, and how you managed timelines and feedback.

• Be Ready for Live Exercises: Prepare for potential impromptu design challenges where you might be asked to sketch or conceptualize on the spot.

• Connect to Lightricks: Articulate how your skills and experience align with Lightricks' specific needs and culture.

📝 Enhancement Note: Given the emphasis on both creativity and operational efficiency, interviewers will be looking for candidates who can demonstrate both strong artistic talent and the ability to deliver high-quality work reliably within a corporate structure.

📌 Application Steps

To apply for this Internal Brand Designer position:

• Submit your application through the Lightricks careers portal using the provided URL.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest illustration, typography, branding, and print/spatial design work. Tailor it to highlight projects that demonstrate experience with internal campaigns or corporate culture initiatives.

• Tailor Your Resume: Emphasize your experience with Adobe Creative Suite, Figma, and your strong illustration skills. Use keywords from the job description, such as "visual identity," "internal campaigns," "swag design," and "spatial design."

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your design process, challenges, solutions, and the impact of your work. Be ready to discuss your approach to collaboration and feedback.

• Research Lightricks: Familiarize yourself with Lightricks' products, mission, and company culture, particularly their AI-first approach and focus on creativity. Understand how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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