Growth Product Designer

📍 Job Overview

Job Title: Growth Product Designer

Company: Solace

Location: United States

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: March 30, 2026

Experience Level: 3-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Owns the end-to-end design and optimization of the acquisition funnel, a critical touchpoint for patient conversion.

• Translates complex healthcare information into clear, compelling, and high-converting user experiences.

• Leverages data, user behavior analysis, and experimentation to drive rapid design iteration and measurable impact.

• Collaborates closely with growth, marketing, product, and engineering teams to launch and refine experiments.

• Contributes to a performance-minded design system supporting rapid experimentation and brand quality.

📝 Enhancement Note: While the title is "Growth Product Designer," the emphasis on optimizing conversion funnels, using data for iterative design, and partnering with marketing and growth teams strongly aligns with the principles of Revenue Operations and Growth Operations. This role focuses on the front-end of the customer journey, directly impacting lead generation and initial conversion metrics, which are core concerns for operations professionals.

📈 Primary Responsibilities

• Design and optimize the complete patient acquisition funnel, from initial discovery through to key entry points into the product.

• Develop clear, concise, and persuasive user experiences that simplify complex healthcare concepts and drive patient action.

• Rapidly generate, test, and iterate on design concepts based on quantitative data, user behavior insights, and A/B testing results.

• Formulate and execute an experimentation roadmap for the acquisition funnel in close partnership with growth, marketing, product, and engineering teams.

• Proactively identify friction points, drop-off rates, and conversion opportunities within the funnel and propose data-informed solutions.

• Maintain a balance between design execution speed and the quality of craft, ensuring timely delivery of impactful designs.

• Contribute to the development and maintenance of a performance-oriented design system that scales experimentation while upholding brand integrity.

• Ensure pixel-perfect implementation and consistency of designs across all acquisition touchpoints and platforms.

📝 Enhancement Note: The responsibilities highlight a deep involvement in conversion rate optimization (CRO), which is a key function within revenue and growth operations. The focus on rapid iteration, data analysis, and experimentation directly supports operational goals for improving lead quality and acquisition efficiency.

🎓 Skills & Qualifications

Education: No specific degree requirements are listed, but a strong portfolio and relevant experience are paramount.

Experience: 3-5 years of relevant experience designing consumer web products for both desktop and mobile platforms.

Required Skills:

• Exceptional proficiency with design tools, with mandatory fluency in Figma.

• Demonstrated ability to design consumer-oriented, delightful, and user-friendly experiences.

• Strong eye for craft, detail, and aesthetic quality in design execution.

• Proven ability to translate complex information (especially in healthcare) into clear and compelling visual narratives.

• A strong bias toward action and execution, with a proactive approach to problem-solving and design iteration.

• Excellent communication and collaboration skills to effectively partner with product managers, engineers, and marketing teams.

• Experience designing for both desktop and mobile web interfaces.

Preferred Skills:

• Experience within the healthcare technology sector.

• Familiarity with or experience in designing for growth funnels and conversion rate optimization.

• Understanding of A/B testing methodologies and how to design for experimental variations.

• Experience contributing to or maintaining design systems.

• A deep understanding of user behavior analysis and data interpretation to inform design decisions.

📝 Enhancement Note: The emphasis on Figma, a strong portfolio, and a bias for action are critical for operations-adjacent roles where quick iteration and demonstrable impact are valued. The "comfort with ambiguity" and "curiosity for all things beautiful" suggest a dynamic startup environment where operational agility and creative problem-solving are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio that clearly showcases your design process and impact.

• Demonstration of end-to-end design ownership, from problem definition to solution implementation and iteration.

• Case studies that highlight your ability to simplify complex concepts into intuitive user experiences, particularly relevant for healthcare.

• Evidence of how you've used data, user research, and experimentation (e.g., A/B testing) to drive measurable improvements in conversion rates or user engagement.

Process Documentation:

• Showcase your approach to translating business objectives (e.g., patient acquisition targets) into actionable design strategies.

• Illustrate your iterative design process, including how you gather feedback, test hypotheses, and refine designs based on performance metrics.

• Detail your collaboration process with cross-functional teams (product, engineering, marketing, growth) to ensure seamless execution and alignment.

• Examples of how you have contributed to or utilized design systems to maintain brand consistency and accelerate design velocity.

📝 Enhancement Note: For a role focused on growth and conversion, the portfolio must heavily emphasize measurable outcomes. Candidates should be prepared to articulate their process for identifying conversion bottlenecks, designing experiments, and using data to validate design decisions. This is analogous to how operations professionals demonstrate process improvements and ROI.

💵 Compensation & Benefits

Salary Range: Based on the role's focus on a critical acquisition funnel, 3-5 years of experience, and a remote US-based position within a Series C startup, a competitive salary range is estimated. For a Growth Product Designer in the United States with this experience level, a typical range would be $115,000 - $150,000 annually.

Benefits:

• Competitive salary and potential for equity in a fast-growing Series C startup.

• Comprehensive health insurance (medical, dental, vision) for employees and dependents.

• Generous paid time off (PTO) and holidays to support work-life balance.

• 401(k) retirement plan with potential company match.

• Professional development budget for conferences, courses, and learning resources.

• Remote work stipend for home office setup and ongoing expenses.

Working Hours:

• The role is described as full-time, typically implying around 40 hours per week.

• Given the remote nature and startup environment, there may be flexibility in daily scheduling, but a consistent presence and responsiveness during core business hours (likely aligned with US time zones) will be expected.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for Growth Product Designers in the US with 3-5 years of experience, considering the company's Series C funding, remote-first model, and the critical nature of the acquisition funnel for a startup. Benefits are standard for tech companies of this stage and funding level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically patient advocacy and navigation)

Company Size: Series C startup, indicating a growth phase with a lean, mission-driven, and rapidly expanding team (likely between 50-200 employees).

Founded: 2022, suggesting a relatively young company with a dynamic, fast-paced culture focused on innovation and rapid scaling.

Team Structure:

• The operations team is likely small and integrated, with cross-functional collaboration being a necessity.

• The Growth Product Designer will report into a Product or Design leadership role, but will work very closely with Growth Marketing, Product Management, and Engineering teams.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on experimentation and measuring impact.

• Agile methodologies are likely employed for product development and design iteration, prioritizing speed and adaptability.

• A focus on user-centric design, even within a growth-oriented role, ensuring solutions are both effective and empathetic.

Company Website: https://www.solace.health/

📝 Enhancement Note: The company's description emphasizes intensity, precision, and heart, suggesting a culture that values high performance, attention to detail, and a genuine commitment to the mission. The "intense, and we like it that way" tagline points to a demanding but rewarding environment for driven individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (3-5 years of experience) with significant ownership and high visibility. It's a critical individual contributor role focused on directly impacting key business metrics.

Reporting Structure: The Growth Product Designer will likely report to a Head of Product, Director of Product Design, or a Lead Product Designer. They will work in close partnership with Growth Marketing Managers, Product Managers, and Engineering Leads.

Operations Impact: This role has a direct and significant impact on the company's growth trajectory by optimizing the top of the funnel. Improved conversion rates directly translate to increased patient acquisition, which is a primary driver of revenue and market penetration for Solace. The insights generated can also inform broader product and marketing strategies.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, conversion rate optimization (CRO), and healthcare consumer products.

• Leadership: Potential to move into a Senior Growth Product Designer role, mentor junior designers, or lead design initiatives for specific growth experiments.

• Cross-Functional: Gain extensive experience working across product, marketing, and engineering, understanding the interplay of different GTM functions.

• Strategic Influence: Contribute to the strategic direction of the acquisition funnel and potentially influence broader product strategy based on user insights.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area of product design directly tied to business outcomes, making it attractive for professionals looking to make a tangible impact and develop sought-after growth skills.

🌐 Work Environment

Office Type: Fully Remote. The company is based in the United States, and this role is explicitly US-based and remote.

Office Location(s): While the company is US-based (headquarters likely in a major tech hub, though not explicitly stated), the role is remote, meaning employees can work from anywhere within the United States.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, time management, and proactive communication skills.

• Access to collaboration tools (like Slack, Zoom, Figma) will be essential for seamless teamwork.

Work Schedule:

• Full-time, expected to be around 40 hours per week.

• Flexibility in daily hours is probable, but availability during core US business hours for collaboration and meetings is crucial for effective teamwork.

📝 Enhancement Note: The remote-first nature of this role requires candidates to be self-starters and effective communicators. The intensity of the startup environment means that while there might be flexibility, dedication to achieving ambitious growth targets is paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience, skills (especially Figma), and a demonstrated understanding of growth principles.

• Portfolio Presentation/Screening: Candidates will likely be asked to present a selection of their work, focusing on case studies that demonstrate their impact on conversion, user experience simplification, and data-driven iteration.

• Hiring Manager Interview: Discussion about experience, design philosophy, approach to growth problems, and cultural fit.

• Design Challenge/Exercise: A practical exercise to assess problem-solving skills, design thinking, and ability to translate complex requirements into tangible design solutions, potentially focused on the acquisition funnel.

• Cross-Functional Interviews: Meetings with members of Product, Engineering, and Marketing/Growth teams to assess collaboration skills and ability to integrate with different disciplines.

• Final Interview: Likely with a senior leader (e.g., Head of Product, CEO) to discuss alignment with company vision and overall fit.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem, your solution, your specific role, and the measurable results (e.g., % increase in conversion, reduction in drop-off). Use data where possible.

• Showcase Process: Detail your thought process, including research, ideation, iteration, and collaboration. How did you arrive at your final design?

• Simplify Complexity: For this role, demonstrate your ability to take complex healthcare concepts and make them easily understandable and actionable for users.

• Highlight Growth Skills: Include projects where you explicitly focused on conversion optimization, A/B testing, or improving user acquisition.

• Figma Proficiency: Be prepared to discuss your Figma workflow, component usage, and how you leverage it for efficient design and collaboration.

Challenge Preparation:

• Anticipate case studies or design prompts related to optimizing a landing page, onboarding flow, or identifying and solving a user drop-off point.

• Be ready to articulate your design strategy, rationale, and how you would measure success, incorporating both qualitative and quantitative approaches.

• Practice presenting your thought process clearly and concisely, as if explaining it to a mixed audience of designers, product managers, and engineers.

📝 Enhancement Note: The emphasis on a "performance-minded design system" and "rapid experimentation" suggests that interviewers will be keen to see how candidates approach design within a structured, data-driven framework, similar to how operations teams manage processes and systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory fluency for UI/UX design, prototyping, and collaboration.

• Design System Tools: Experience with creating, contributing to, or utilizing design systems for consistency and efficiency.

• Prototyping Tools: Likely integrated within Figma or other tools for interactive mockups.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar for tracking user behavior and funnel performance.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or internal experimentation frameworks.

• Data Visualization Tools: Ability to interpret dashboards and reports (e.g., Tableau, Looker, or internal BI tools) to inform design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from acquisition (marketing automation, lead capture forms) into CRM systems can be beneficial for a holistic view.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) might be a plus for understanding lead capture mechanisms.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. An understanding of how design choices impact data capture and performance metrics, and how to leverage analytics for design iteration, is crucial for this growth-focused role.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to improving healthcare access and patient outcomes.

• Data-Driven: Decisions are informed by metrics, experimentation, and user behavior analysis.

• High Standards: Expectation of excellence, precision, and impactful work from all team members.

• Urgency & Precision: A balance of moving fast to achieve growth goals while maintaining a high level of quality and accuracy.

• Collaboration: Strong emphasis on teamwork and shared ownership across functions.

Collaboration Style:

• Highly collaborative, cross-functional partnerships are essential for success.

• Open communication and constructive feedback are encouraged to drive continuous improvement.

• A shared sense of ownership for growth metrics and patient experience across product, design, marketing, and engineering.

📝 Enhancement Note: The emphasis on "intensity," "precision," and "heart" suggests a culture that is both demanding and deeply empathetic. Candidates should be prepared to demonstrate how they embody these values in their work and collaborations.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Healthcare Complexity: Translating intricate medical information into universally understandable and actionable user interfaces.

• Balancing Speed and Craft: Delivering rapid iterations for experimentation while maintaining high design quality and brand integrity.

• Data Interpretation: Effectively translating complex user behavior data and experiment results into actionable design improvements.

• Ambiguity: Navigating a fast-paced startup environment where priorities can shift and new challenges emerge frequently.

Learning & Development Opportunities:

• Growth Specialization: Becoming an expert in conversion rate optimization (CRO), user acquisition funnels, and growth experimentation.

• Healthcare Domain Expertise: Deepening understanding of the US healthcare system and patient needs.

• Cross-Functional Acumen: Gaining broad exposure to product management, marketing strategies, and engineering processes.

• Design System Development: Contributing to a scalable design system that supports rapid iteration and brand consistency.

📝 Enhancement Note: This role is designed for individuals who thrive on tackling complex problems with significant business impact. The challenges presented are opportunities for significant professional development and skill acquisition in a high-growth sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved conversion rates on a web product. What was your process, what were the key insights, and what were the results?" (Focus on data, iteration, and measurable impact)

• "How would you approach designing an onboarding flow for patients who have just discovered Solace, given the complexity of healthcare information?" (Assess simplification skills, user empathy, and process)

• "Walk us through a challenging design experiment you ran. What hypotheses did you test, what did you learn, and how did it influence your subsequent designs?" (Demonstrate experimental mindset and data-driven iteration)

Company & Culture Questions:

• "What interests you about Solace and our mission to improve healthcare navigation?" (Demonstrate research and alignment with company values)

• "How do you approach working with product managers, engineers, and marketing teams to achieve shared goals?" (Assess collaboration and cross-functional communication skills)

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives: problem, your role, process, solution, and quantifiable results.

• Data Focus: Highlight the metrics you influenced and how you used data to validate your design decisions.

• Process Clarity: Clearly articulate your design process, especially how you identified opportunities and iterated on solutions.

• Figma Showcase: Be ready to discuss your Figma workflow, component usage, and how it facilitated collaboration and efficiency.

• Conciseness: Be prepared to present your key projects effectively within a given timeframe, focusing on the most impactful contributions.

📝 Enhancement Note: Interviewers will be looking for a blend of design craft, strategic thinking, data literacy, and a proactive, execution-oriented mindset. Candidates should be prepared to demonstrate how their work directly contributes to business growth and patient acquisition.

📌 Application Steps

To apply for this Growth Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Preparation: Curate your online portfolio to prominently feature 2-3 case studies that best demonstrate your experience in optimizing conversion funnels, simplifying complex information, and driving measurable results through design experimentation. Ensure your Figma proficiency is evident.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of experience in consumer web design, specifically mentioning experience with acquisition funnels, A/B testing, data-driven design, and collaboration with growth/marketing teams. Use keywords from the job description.

• Interview Practice: Prepare to present your portfolio with a focus on storytelling, data insights, and your design process. Practice articulating how you would approach the challenges of designing for healthcare conversion.

• Company Research: Thoroughly research Solace, its mission, its market position, and recent funding news. Understand the challenges within the healthcare system that Solace aims to solve. Prepare to discuss how your design philosophy aligns with Solace's intense, mission-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.