Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer Company: Citizen Health Location: San Francisco, California, United States Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: 2025-11-06 Experience Level: Mid-Level (3-5+ years) Remote Status: Hybrid (Telecommute eligible within the US)

🚀 Role Summary

• Spearhead the design and execution of high-impact visual assets across diverse marketing channels, including digital advertising, social media, and email campaigns, with a strong emphasis on driving direct-response marketing performance.
• Develop, build, and continuously optimize high-converting landing pages using Webflow, ensuring a seamless user experience and alignment with growth objectives.
• Translate complex healthcare concepts and AI-driven solutions into compelling, consumer-grade visual narratives that resonate with patients and their families navigating rare and complex diseases.
• Collaborate closely with Growth Marketing and Monetization teams to support rapid iteration on creative, A/B testing initiatives, and strategic campaign development, directly contributing to top-of-funnel growth.

📝 Enhancement Note: This role is positioned at the nexus of marketing, design, and product within a fast-paced startup environment. The emphasis on "consumer-grade design standards" in a historically "clunky, impersonal" healthcare space indicates a strong need for a designer who can bring fresh, user-centric perspectives and execute with speed and agility. The "Growth Marketing Designer" title, coupled with responsibilities like landing page optimization and ad campaign visuals, strongly suggests a focus on performance marketing and measurable results, rather than purely brand-focused design.

📈 Primary Responsibilities

• Design, produce, and manage a wide spectrum of visual assets for marketing campaigns, including static images, GIFs, short videos, and infographics, tailored for platforms such as social media, paid search, display ads, and email newsletters.
• Independently build and meticulously optimize responsive, high-performing landing pages in Webflow, integrating compelling copy, clear calls-to-action, and user-friendly navigation to maximize conversion rates.
• Develop visually engaging creative for direct-response advertising campaigns, ensuring brand consistency while adhering to platform best practices and performance metrics.
• Collaborate with growth marketers to conceptualize, design, and test new marketing creative concepts, iteratively refining assets based on A/B testing results and performance data to drive customer acquisition.
• Maintain and refresh existing marketing web pages, ensuring content is current, visually appealing, and optimized for lead generation and user engagement.

📝 Enhancement Note: The responsibilities highlight a hybrid role blending creative design with technical implementation (Webflow) and a strong performance orientation. The expectation to "continuously refresh and evolve marketing pages" and "rapidly iterate on creative" points to a dynamic workflow that requires efficiency and data-informed decision-making, typical of growth-focused operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design acumen, technical proficiency, and a track record of driving measurable results in a marketing context is paramount. Educational backgrounds in Graphic Design, Visual Communications, Marketing, or related fields are advantageous. Experience: 3-5+ years of professional experience in brand, marketing, or visual design roles, with a significant portion focused on performance-driven marketing creative and digital asset creation. Startup experience or experience in similarly fast-moving, scaling environments is highly valued.

Required Skills:

• Webflow Development: Proven ability to design and implement fully responsive, high-performance marketing websites and landing pages directly within Webflow.
• Visual Design Expertise: Strong aesthetic sensibility, proficiency in design software (e.g., Figma, Adobe Creative Suite), and the ability to create compelling visuals across various formats (static, animated, video).
• Performance Marketing Creative: Experience designing successful creative assets for direct-response channels such as paid social, search engine marketing (SEM), and display advertising.
• Conversion Optimization: Solid understanding of conversion principles, user psychology, and performance design techniques to create marketing materials that drive measurable results.
• Agility & Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and execute quickly in a fast-paced startup environment.
• Trend Awareness: Keen eye for current design trends, tools, and best practices, with a proactive approach to incorporating fresh, relevant thinking into design solutions.

Preferred Skills:

• Direct-to-Consumer (DTC) Design: Experience specifically within the DTC space, with a proven ability to design for consumer acquisition and engagement.
• B2B Design Acumen: Ability to adapt design principles and execution for B2B marketing efforts, demonstrating versatility.
• Product Marketing Support: A track record of supporting the launch and growth of products from inception, with design contributing to early customer acquisition.
• Agency & In-House Experience: A blend of experience in both agency settings (handling multiple brands/campaigns) and in-house roles (deep product focus).
• A/B Testing & Experimentation: Familiarity with performance marketing experimentation methodologies, including A/B testing of creative, landing page variations, and iterative design improvements.
• Cross-functional Collaboration: Experience working closely with growth marketers, product managers, and data analysts to translate insights into effective creative solutions.

📝 Enhancement Note: The "3-5+ years" experience level, combined with requirements like Webflow development and performance design, indicates a mid-level to senior individual contributor role. The emphasis on a "track record of helping support the marketing of products from zero to one" suggests they are looking for someone who can demonstrably contribute to early-stage growth and customer acquisition through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Performance: A portfolio showcasing a strong ability to design and implement marketing assets that have driven measurable results (e.g., increased conversion rates, improved click-through rates, higher lead generation).
• Webflow Implementation: Clear examples of landing pages or marketing websites built and managed within Webflow, highlighting design execution and technical proficiency.
• Campaign Creative Examples: A collection of high-impact visual assets created for various marketing campaigns (ads, social media, email), demonstrating strategic thinking and creative execution.
• Process & Iteration: Case studies or project examples that illustrate the design process, including how user insights, data analysis, and A/B testing informed design decisions and led to iterative improvements.

Process Documentation:

• Workflow Design: Ability to document the design and development workflow for marketing assets, from initial concept and wireframing to final asset delivery and implementation.
• Optimization Strategy: Showcasing a methodology for optimizing marketing creative and landing pages based on performance data and conversion principles.
• Tool Proficiency: Clear articulation of the tools and technologies used in the design and implementation process, particularly Webflow and relevant design/analytics platforms.

📝 Enhancement Note: For a "Growth Marketing Designer" role, the portfolio is critical for demonstrating not just aesthetic skill but also a direct impact on business outcomes. The emphasis on Webflow and performance metrics suggests a need for tangible examples of how design directly contributed to growth objectives.

💵 Compensation & Benefits

Salary Range: $95,000 - $120,000 USD per year.

• This range is competitive for a mid-level to senior Growth Marketing Designer in the San Francisco Bay Area, considering the specified experience level (3-5+ years) and the demand for specialized skills like Webflow development and performance marketing design. The range reflects the blend of creative talent and technical implementation required.

Benefits:

• Competitive Salary & Equity Package: Offering both a strong base salary and company stock options, aligning employee success with company growth.
• Comprehensive Health Coverage: Including medical, dental, and vision insurance to support employee well-being.
• Unlimited Paid Time Off (PTO): Providing flexibility and autonomy for employees to manage their time off.
• Generous Parental Leave: Supporting employees during significant life events.
• Flexible Hybrid Work Environment: Allowing for remote work within the United States, combined with in-office collaboration opportunities.

Working Hours: While standard full-time hours (approximately 40 hours per week) are expected, the hybrid work environment and focus on results may offer some flexibility in scheduling, particularly for remote employees.

📝 Enhancement Note: The salary range provided is within the typical market for a designer with this skillset in a high-cost-of-living area like San Francisco. The benefits package is standard for a well-funded startup, emphasizing employee well-being and long-term incentivization through equity. The "telecommute" designation for the location, coupled with "Flexible hybrid work environment," suggests that while the company is based in San Francisco, remote work within the US is a primary option.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), focused on AI-driven patient advocacy and data solutions for biopharma and research. Company Size: Startup environment, likely between 50-150 employees based on typical growth trajectories for venture-backed companies at this stage. This implies a dynamic, agile, and hands-on culture. Founded: Citizen Health was founded by experienced entrepreneurs with a history of successful ventures, indicating a strong foundation in business strategy and execution.

Team Structure:

• The Growth Marketing Designer will likely be part of a lean, integrated Marketing or Growth team, potentially reporting to a Head of Marketing, Growth Lead, or VP of Marketing.
• Close collaboration is expected with Growth Marketers, Product Managers, and potentially members of the AI/Data Science teams.
• The team structure emphasizes cross-functional work and direct contribution to business objectives.

Methodology:

• Data-Driven Decision Making: A strong emphasis on using data, AI, and patient insights to inform product development and marketing strategies.
• Agile & Iterative: A fast-paced environment that values rapid prototyping, testing, and iteration to quickly learn and adapt.
• User-Centric Design: A core philosophy of designing for the patient experience, bringing consumer-grade standards to healthcare.

Company Website: https://www.citizenhealth.com

📝 Enhancement Note: The company's mission to "personalize AI advocate powered by patients' complete medical histories" and its focus on rare/complex conditions are key cultural drivers. The "mission-driven team" aspect is important for attracting talent who are passionate about improving healthcare outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key individual contributor within the marketing function, focusing on design and execution for growth initiatives. It represents a mid-level to senior specialist role where significant ownership and impact are expected. Reporting Structure: The Growth Marketing Designer will likely report to a marketing leadership role (e.g., Head of Marketing, Growth Lead). This structure provides guidance while allowing for autonomy in design execution. Operations Impact: The role directly impacts top-of-funnel growth by creating compelling marketing assets and optimizing landing pages. Success is measured through key performance indicators (KPIs) such as conversion rates, lead generation volume, customer acquisition cost (CAC), and campaign ROI. The designer's work is integral to the company's customer acquisition strategy and revenue growth efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in growth marketing design, Webflow development, and performance-driven creative strategies.
• Leadership Potential: As the company scales, potential to grow into a Design Lead role, manage junior designers, or specialize in specific areas of growth marketing.
• Cross-Functional Exposure: Gaining exposure to product development, AI technologies, and broader business strategy within the HealthTech sector.
• Impactful Projects: Contributing to the growth of a mission-driven company that is making a significant impact on patient care and healthcare innovation.

📝 Enhancement Note: The role offers a clear path for growth within a scaling startup, moving from an individual contributor focused on execution to potentially leading design efforts or specializing further. The "zero to one" aspect mentioned in "bonus points" hints at opportunities to build processes and strategies from the ground up.

🌐 Work Environment

Office Type: Citizen Health offers a "Flexible hybrid work environment." While based in San Francisco, the "TELECOMMUTE" location type and emphasis on remote work suggest that this is a primary mode of operation for many employees, including this role. Office Location(s): San Francisco, California, United States. Workspace Context:

• Collaboration: The hybrid model necessitates proactive communication and collaboration, likely utilizing digital tools for seamless teamwork. Expect opportunities for in-person collaboration during team events or specific project needs if local.
• Tools & Technology: Access to a modern technology stack, including Webflow, design software, and collaboration platforms, to facilitate efficient remote and hybrid work.
• Team Interaction: Regular virtual team meetings, knowledge-sharing sessions, and potentially in-person offsites or team days to foster connection and camaraderie.

Work Schedule: A standard full-time work week (approx. 40 hours) is expected. Flexibility may be offered within the hybrid model, but the dynamic startup pace requires responsiveness and commitment to project deadlines.

📝 Enhancement Note: The "TELECOMMUTE" designation combined with "Flexible hybrid work environment" strongly suggests that this role is primarily remote for candidates based within the United States, with the San Francisco location serving as the company's headquarters and a potential hub for optional in-office work or team gatherings.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a compelling portfolio showcasing relevant design work, particularly in growth marketing and Webflow.
• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company mission.
• Portfolio Review & Design Challenge: A deeper dive into the candidate's portfolio, potentially followed by a design challenge or take-home assignment focused on growth marketing creative or landing page optimization. This stage will assess practical skills and problem-solving abilities.
• Team Interviews: Interviews with members of the marketing and growth teams to evaluate collaboration style, strategic thinking, and understanding of growth principles.
• Final Interview: A conversation with senior leadership to discuss overall fit, long-term vision, and alignment with company values.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the goals of each project and the measurable results achieved (e.g., conversion rate improvements, lead generation increases, engagement metrics). Quantify impact wherever possible.
• Showcase Webflow Skills: Include examples of live Webflow sites or detailed case studies demonstrating your proficiency in building responsive, high-performing pages.
• Contextualize Creative: For ad campaigns and social media visuals, explain the strategy behind the creative, the target audience, and how it supported specific marketing objectives.
• Demonstrate Process: Briefly outline your design process, including research, ideation, iteration, and how you incorporated feedback or data.
• Tailor to Citizen Health: If possible, include or reference projects that demonstrate an understanding of consumer-facing design, healthcare, or similar fast-paced environments.

Challenge Preparation:

• Understand the Growth Funnel: Be prepared to discuss how design contributes to different stages of the marketing funnel, from awareness to conversion.
• Webflow Fluency: If a Webflow-specific challenge is given, be ready to demonstrate your ability to build quickly and effectively.
• Data-Driven Approach: Be prepared to discuss how you approach A/B testing creative and landing pages, and how you use data to inform design decisions.
• Startup Mindset: Emphasize your ability to be scrappy, iterate quickly, and deliver results in a dynamic environment.

📝 Enhancement Note: The emphasis on a "portfolio showcasing a strong ability to design and implement marketing assets that have driven measurable results" and "Webflow Implementation" indicates that the application review will heavily scrutinize practical, outcome-oriented work.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for building and managing marketing websites and landing pages. Proficiency is a core requirement.
• Design Software: Figma is a strong industry standard for UI/UX and marketing design collaboration. Adobe Creative Suite (Photoshop, Illustrator, After Effects) is also highly relevant for asset creation.
• Prototyping Tools: While not explicitly mentioned, tools like Figma or Adobe XD may be used for prototyping and user flow visualization.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for tracking website performance, user behavior, and conversion metrics.
• A/B Testing Platforms: Tools like Google Optimize, Optimizely, or built-in Webflow features for running experiments on landing pages and creative.
• Data Visualization: While not a primary designer tool, familiarity with how data is presented (e.g., in dashboards) is beneficial.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how marketing assets integrate with CRM systems for lead tracking and nurturing.
• Marketing Automation Platforms (e.g., Marketo, Mailchimp): Experience designing assets for email campaigns and understanding automation workflows.
• Project Management Tools: Tools like Asana, Trello, or Jira for managing design tasks and collaborating with teams.

📝 Enhancement Note: Webflow is highlighted as a critical tool, suggesting it's the primary platform for front-end marketing development. Proficiency in standard design suites and an understanding of analytics and A/B testing are also key components of the expected tech stack.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving patient outcomes and leveraging technology for good in healthcare.
• Curiosity & Experimentation: Encouraging a culture of asking "what if," exploring new ideas, and testing creative approaches.
• Agility & Execution: Valuing the ability to move fast, context-switch, and "Get Stuff Done" (GSD) in a dynamic startup environment.
• Collaboration & Empathy: Fostering an inclusive environment where diverse perspectives are welcomed, and team members support each other.
• Data-Informed: A commitment to using data and insights to guide decisions and measure impact.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with marketing, growth, and product teams, requiring clear communication and shared goal alignment.
• Feedback-Oriented: An environment that encourages constructive feedback exchange to continuously improve design quality and marketing effectiveness.
• Proactive Communication: Essential for a hybrid/remote team, ensuring transparency and alignment on projects and priorities.

📝 Enhancement Note: The emphasis on "consumer-grade design standards" for patients, contrasted with the often-impersonal nature of healthcare, suggests a strong internal value placed on empathy and user-centricity. The startup culture implies a need for individuals who are proactive, collaborative, and comfortable with ambiguity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The startup environment demands rapid iteration, which can sometimes conflict with maintaining the highest design quality. The challenge lies in finding the optimal balance.
• Translating Complex Health Data: Effectively communicating AI-driven healthcare solutions and complex medical information to a patient audience requires creative problem-solving.
• Measuring Design Impact: Clearly attributing design contributions to key growth metrics requires strong analytical collaboration and clear KPI definition.
• Evolving Marketing Landscape: Staying ahead of design trends and platform changes in a fast-paced digital marketing world.

Learning & Development Opportunities:

• Specialization in Growth Design: Deepen expertise in performance marketing, conversion rate optimization (CRO), and user acquisition strategies through hands-on experience.
• Mastering Webflow: Becoming a power user and potentially contributing to the evolution of the company's Webflow implementation.
• Healthcare Innovation: Gaining insight into cutting-edge AI and healthcare technology, and how design plays a role in patient advocacy.
• Cross-functional Skill Building: Learning from growth marketers, product managers, and data scientists to broaden understanding of business operations.

📝 Enhancement Note: The challenges are typical of a growth-focused role in a startup, emphasizing the need for adaptability and a results-oriented mindset. The growth opportunities focus on skill enhancement and strategic impact within a burgeoning field.

💡 Interview Preparation

Strategy Questions:

• Growth & Conversion: "How would you design a landing page to convert patients seeking information on rare diseases? What key elements would you prioritize, and how would you test them?" (Focus on conversion principles, user psychology, and A/B testing).
• Creative Iteration: "Describe a time you iterated on marketing creative based on performance data. What was the scenario, what changes did you make, and what was the outcome?" (Highlight your process for data-informed design and optimization).
• Webflow Application: "Walk us through a complex Webflow project you've built. What were the technical challenges, and how did you overcome them to achieve the desired design and functionality?" (Demonstrate your Webflow expertise and problem-solving skills).

Company & Culture Questions:

• Mission Alignment: "What excites you most about Citizen Health's mission to improve patient care through AI advocacy?" (Show genuine interest in the company's purpose).
• Startup Fit: "How do you approach working in a fast-paced, evolving startup environment? Describe your ability to context-switch and manage multiple priorities." (Emphasize your agility and proactive approach).
• Design Philosophy: "How do you balance creating beautiful, consumer-grade designs with the need for direct-response performance in marketing?" (Articulate your understanding of both aesthetics and business objectives).

Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the objective, your role, the key design decisions, and the measurable results achieved. Use numbers and data points.
• Showcase Webflow Live: If possible, include live links to Webflow sites you've built or robust case studies detailing the build process.
• Tell a Story: Frame your projects as problem-solution narratives. Explain the challenge, your approach, and the impact of your design.
• Highlight Collaboration: Briefly mention how you collaborated with marketing, product, or other stakeholders to achieve project goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical execution (especially Webflow), and a data-driven mindset geared towards achieving marketing and business growth objectives. Candidates should be ready to speak to specific, quantifiable results.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided link (likely Ashby).
• Tailor Your Resume: Ensure your resume clearly highlights experience with Webflow development, performance marketing creative, conversion optimization principles, and any direct-to-consumer or startup experience. Use keywords from the job description.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your skills in Webflow, growth marketing creative, and measurable results. For each project, include a brief summary of the objective, your role, the process, and quantifiable outcomes.
• Prepare Your Portfolio Walkthrough: Be ready to articulate your design process, strategic thinking, and the business impact of your work during an interview. Practice explaining your Webflow projects and how you've used data to inform design decisions.
• Research Citizen Health: Understand their mission, target audience (patients with rare/complex diseases), and recent developments. Think about how your design skills can directly contribute to their growth and patient advocacy goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.