Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer Company: Citizen Health Location: San Francisco, California, United States Job Type: FULL_TIME Category: Marketing & Design Operations Date Posted: December 05, 2025 Experience Level: Mid-Level (2-5 years implied) Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• This unique role focuses on designing and optimizing consumer-facing marketing assets to drive patient acquisition and engagement, a critical component of Citizen Health's Go-To-Market (GTM) strategy.
• The position requires a blend of creative design, technical implementation (Webflow), and a deep understanding of conversion principles to support direct-response marketing campaigns.
• The Growth Marketing Designer will be instrumental in translating complex healthcare solutions into compelling visual narratives that resonate with patients and their families.
• This role operates at the nexus of marketing, growth, and product, with a strong emphasis on measurable impact and rapid iteration to achieve top-of-funnel growth objectives.

📝 Enhancement Note: While the title is "Growth Marketing Designer," the emphasis on consumer-facing patient experience, direct-response campaigns, and translating complex healthcare into compelling visuals positions this role as crucial for the operationalization of Citizen Health's GTM strategy. It bridges the gap between marketing strategy and tangible, performance-driven creative execution, making it highly relevant to operations professionals focused on GTM efficiency and impact.

📈 Primary Responsibilities

• Design, develop, and manage a diverse range of visual assets for marketing campaigns across digital channels, including social media, email, and advertising platforms.
• Build, maintain, and optimize high-performing landing pages using Webflow, ensuring seamless user experience and effective conversion funnel management.
• Create compelling and measurable creative assets for direct-response marketing initiatives, focusing on driving patient acquisition and engagement.
• Collaborate closely with growth marketers and product teams to interpret performance data and iterate on creative designs for maximum impact and ROI.
• Continuously refresh and evolve marketing website content and visual elements to support top-of-funnel growth objectives and enhance brand perception in the healthcare technology space.
• Maintain brand consistency across all marketing touchpoints, ensuring a cohesive and professional patient experience.
• Proactively identify opportunities for design-led growth experiments and A/B testing to optimize campaign performance and user journeys.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and conversion rate optimization (CRO), key operational metrics for GTM teams. The requirement to "build and optimize landing pages in Webflow" and "create high-impact visuals for ad campaigns" directly translates into operational tasks that support lead generation and customer acquisition funnels.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating applied design principles and practical experience is paramount. A background in Graphic Design, Marketing, Human-Computer Interaction, or a related field would be beneficial.

Experience: 3-5+ years of experience in brand, marketing, or visual design roles, with a proven track record in fast-paced, growth-focused environments. Startup experience or experience in scaling companies is highly valued.

Required Skills:

• Proficiency in Webflow development for direct implementation of designs and landing page creation.
• Demonstrated experience in creating high-performing marketing creative for channels such as paid ads, social media, and email campaigns.
• Solid understanding of conversion principles, user psychology, and performance design to drive measurable results.
• Exceptional visual design instincts and a strong portfolio showcasing a range of marketing collateral.
• Ability to move fast, manage projects independently, and thrive in a dynamic startup atmosphere.
• Strong collaboration skills for working effectively with growth marketers and product teams.
• Familiarity with design thinking principles and iterative design processes.

Preferred Skills:

• Direct-to-consumer (DTC) design experience, with the ability to adapt to B2B marketing needs.
• Experience supporting product launches from inception to early customer acquisition ("zero to one" product marketing).
• Combined experience in both in-house and agency settings, demonstrating versatility.
• Familiarity with performance marketing experimentation, including A/B testing of creative, landing page optimization, and data-driven iteration.
• Experience in the healthcare technology (HealthTech) sector, particularly with AI-driven patient solutions.

📝 Enhancement Note: The emphasis on Webflow development and performance design indicates a need for a designer who can execute independently and contribute directly to the operational efficiency of marketing campaigns, rather than solely handing off designs to a development team. This blend of creative and technical execution is a hallmark of growth-focused operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of relevant design work, with a strong emphasis on marketing and growth initiatives.
• Demonstrate experience in creating and optimizing landing pages, highlighting design choices and their impact on conversion rates.
• Include case studies of ad campaigns, social media visuals, or email marketing designs, detailing the objective, creative execution, and measurable results.
• Showcase proficiency in Webflow, with examples of implemented designs and their functionality.
• Portfolio should clearly illustrate the candidate's ability to translate strategic goals into compelling visual assets that drive performance.

Process Documentation:

• Examples of how the candidate has approached the design process for marketing campaigns, from brief to execution and iteration.
• Demonstrate understanding of workflows involving collaboration with marketing, product, and growth teams, including feedback loops and revision processes.
• Showcase a systematic approach to A/B testing and iteration based on performance data.
• Documentation or case studies that highlight how design decisions were informed by data and contributed to specific business metrics.

📝 Enhancement Note: For a role focused on growth and performance, the portfolio is not just a showcase of aesthetics but a demonstration of operational impact. Candidates should be prepared to articulate their design process, how they use data to inform decisions, and how their work directly contributes to key performance indicators (KPIs) like conversion rates, lead generation, and customer acquisition cost (CAC).

💵 Compensation & Benefits

Salary Range: $95,000 - $120,000 USD per year.

Benefits:

• Competitive salary and equity package, reflecting the value of bringing growth-driving design expertise to the team.
• Comprehensive health, dental, and vision insurance, providing robust coverage for employees and their families.
• Unlimited paid time off (PTO), promoting work-life balance and employee well-being.
• Generous parental leave, supporting new parents during a significant life event.
• Flexible hybrid work environment, offering a blend of in-office collaboration and remote flexibility.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The hybrid nature of the role suggests flexibility in scheduling, but core collaboration hours will be necessary.

📝 Enhancement Note: The salary range provided is competitive for a mid-level designer role in the San Francisco Bay Area, particularly for a specialized role like Growth Marketing Designer with Webflow development skills. The benefits package is generous and aligns with typical startup offerings aimed at attracting and retaining talent in competitive tech markets. The inclusion of equity is a strong indicator of the company's growth trajectory and desire for long-term employee commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), specifically focused on AI-driven patient advocacy and data solutions for biopharma and researchers. Citizen Health is at the forefront of leveraging AI to personalize healthcare experiences and accelerate drug development. Company Size: Early-stage startup, likely between 11-50 employees, based on the dynamic environment described and the need for a versatile designer to "roll up their sleeves and GSD" (Get Stuff Done). Founded: Citizen Health is funded by top-tier investors, indicating a recent but well-backed founding. The company is mission-driven, with a core belief in the power of patient advocacy.

Team Structure:

• The Growth Marketing Designer will likely be part of a lean marketing or GTM team, reporting to a Head of Marketing, Growth Lead, or potentially a Head of Product/Design.
• Close collaboration is expected with growth marketers, product managers, and potentially data analysts responsible for campaign performance and user insights.
• The small team size implies a flat hierarchy and direct access to leadership.

Methodology:

• Citizen Health employs a data-driven approach, utilizing AI and patient data to generate insights and personalize experiences. This extends to marketing, where performance data will inform design decisions and campaign optimization.
• The company operates with agility, characteristic of a fast-growing startup, emphasizing rapid iteration, experimentation, and a proactive "get things done" attitude.
• A strong focus on user-centric design, specifically for patients navigating complex conditions, is a core operational principle.

Company Website: https://www.citizenhealth.com

📝 Enhancement Note: The company's mission to revolutionize patient care through AI and data is a significant cultural driver. For a designer, this means an opportunity to create impactful visuals for a cause that directly improves lives, which can be a strong motivator. The startup environment suggests a culture of high ownership, quick decision-making, and a willingness to learn and adapt.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level role, indicated by the 3-5+ years of experience requirement and the blend of individual contribution and collaborative responsibilities. The role is crucial for operationalizing marketing strategies and directly impacting growth metrics.

Reporting Structure: The Growth Marketing Designer will likely report to a marketing or growth leader within the organization. This structure allows for direct alignment with GTM objectives and provides a clear channel for feedback and strategic input.

Operations Impact: The work of the Growth Marketing Designer has a direct and measurable impact on Citizen Health's growth trajectory. By creating effective marketing assets and optimizing conversion funnels, they directly influence patient acquisition, lead generation, and ultimately, the company's ability to serve its mission and achieve business objectives. This role is critical for translating marketing strategy into tangible operational outcomes.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in performance marketing design, A/B testing methodologies, and Webflow development within a HealthTech context.
• Leadership Potential: As the company scales, there may be opportunities to build or lead a design function, mentor junior designers, or specialize in specific areas of growth marketing.
• Cross-functional Exposure: Exposure to AI, data science, product development, and patient advocacy initiatives, fostering a holistic understanding of the HealthTech ecosystem.
• Career Progression: Potential to advance into roles such as Senior Growth Marketing Designer, Design Lead, or even Marketing Manager, depending on performance and career aspirations.

📝 Enhancement Note: The growth trajectory for this role is tied to the company's success. A high-performing designer can become indispensable by demonstrating consistent impact on key growth metrics, potentially leading to leadership opportunities or specialization in areas like CRO or user acquisition design.

🌐 Work Environment

Office Type: Citizen Health offers a flexible hybrid work environment. This suggests a balance between in-office collaboration and remote work, allowing for focused individual work at home and team synergy in the office.

Office Location(s): The primary office location is San Francisco, California. This places the designer within a vibrant tech hub, offering networking opportunities and access to a strong talent pool. Specific office details and hybrid expectations (e.g., days in office per week) would need to be clarified.

Workspace Context:

• The collaborative environment fosters interaction with diverse teams, including marketing, product, and potentially AI/data specialists, encouraging cross-pollination of ideas.
• Access to modern design tools and marketing platforms is expected, supporting efficient creative production and campaign management.
• Opportunities for direct engagement with growth marketers and product leads ensure that design work is closely aligned with business objectives and user feedback.

Work Schedule: While a full-time commitment is expected, the hybrid model and emphasis on results suggest a degree of flexibility in daily scheduling, allowing for efficient task management and work-life balance.

📝 Enhancement Note: The hybrid model in San Francisco is a significant draw, offering the advantages of a major tech city while providing flexibility. For operations professionals, understanding the balance between remote work and in-office collaboration is key to predicting team dynamics and workflow efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess alignment with required skills and experience. Be prepared to highlight your Webflow capabilities and performance marketing design successes.
• Design Challenge/Portfolio Review: Typically involves a take-home design exercise or a deep dive into your portfolio. You will be expected to articulate your design process, strategic rationale, and the measurable impact of your past work, particularly on conversion and growth.
• Hiring Manager/Team Interviews: Conversations with potential team members and the hiring manager to assess cultural fit, collaboration style, and problem-solving abilities. Expect questions about your approach to fast-paced environments and how you handle ambiguity.
• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Highlight Performance: Focus on projects where your design directly contributed to measurable growth metrics (conversions, clicks, sign-ups, etc.). Quantify your impact whenever possible.
• Showcase Webflow Skills: Include live examples or clear demonstrations of your Webflow implementations. Explain the design decisions and technical considerations.
• Tell a Story: For each project, clearly outline the problem, your approach, the solution, and the results. Use a narrative structure to engage the reviewer.
• Demonstrate Process: Explain your design process, including how you gather requirements, conduct research (if applicable), iterate based on feedback, and use data to inform your decisions.
• Tailor to Citizen Health: If possible, show an understanding of the HealthTech space and how your design approach could benefit Citizen Health's specific mission.

Challenge Preparation:

• Be ready for a design challenge that likely involves creating marketing assets (e.g., landing page mockups, ad creative) for a specific campaign scenario.
• Practice articulating your design rationale quickly and concisely, focusing on conversion optimization and user engagement.
• Prepare to discuss how you would approach A/B testing different design elements and using data to iterate and improve performance.
• Anticipate questions about working in a startup environment, managing multiple projects, and collaborating with non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge underscores the practical, results-oriented nature of this role. Operations candidates should focus on demonstrating not just creative talent, but also a strategic, data-informed approach to design that directly supports GTM objectives and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for building and optimizing landing pages and marketing websites. Proficiency is a core requirement.
• Adobe Creative Suite (Photoshop, Illustrator, After Effects): Standard tools for graphic design, illustration, and motion graphics creation.
• Figma/Sketch: Likely used for UI/UX design, wireframing, and prototyping, particularly for landing pages and web assets.
• Motion Graphics/Animation Tools: Potentially After Effects or similar for creating dynamic ad visuals and social media content.

Analytics & Reporting:

• Google Analytics/Adobe Analytics: To understand website traffic, user behavior, and campaign performance.
• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): For email campaign design and performance tracking.
• A/B Testing Tools (e.g., Optimizely, VWO, Google Optimize): For experimentation and iterative design improvements.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot CRM): While not directly a design tool, understanding CRM data flow can inform landing page design and lead capture strategies.
• Project Management Tools (e.g., Asana, Trello, Jira): For managing design tasks, workflows, and collaboration with marketing/product teams.

📝 Enhancement Note: Proficiency in Webflow is a key differentiator for this role, indicating a need for a designer who can function almost as a front-end developer for marketing assets. The ability to leverage analytics and A/B testing tools is crucial for demonstrating the "growth" aspect of the role, linking design efforts directly to operational performance metrics.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving patient outcomes and revolutionizing healthcare through technology. This should translate into a passion for creating designs that resonate with and help patients.
• Curiosity & Experimentation: A culture that encourages asking "what if?" and actively testing new ideas and design approaches to drive growth.
• Collaboration & Transparency: Working closely with diverse teams, sharing insights, and providing constructive feedback to achieve shared goals.
• Agility & Speed: Embracing a fast-paced startup environment where quick execution and iteration are highly valued, alongside quality.
• Impact-Oriented: Focusing on measurable results and demonstrating how design efforts contribute directly to business objectives and patient well-being.

Collaboration Style:

• Expect close collaboration with growth marketers, product managers, and potentially data analysts to translate campaign goals into effective designs and to iterate based on performance data.
• A proactive approach to communication and feedback is essential, given the fast-paced nature of the startup.
• The team likely values individuals who can "roll up their sleeves" and take ownership, contributing to a shared sense of purpose and accomplishment.

📝 Enhancement Note: The values emphasize a blend of creative innovation and operational rigor. For a designer, this means understanding that aesthetic appeal must be balanced with performance, data-driven decision-making, and a commitment to the company's overarching mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced startup, there's a constant tension between the need to move quickly and the requirement for high-quality, impactful design. Managing this effectively will be key.
• Translating Complex Concepts: Communicating complex AI-driven healthcare solutions to a patient audience requires a high degree of creative problem-solving and empathy.
• Measuring Design Impact: Directly attributing design changes to specific growth metrics requires robust tracking and analytical skills.
• Evolving Marketing Landscape: Staying current with digital marketing trends, platform changes, and best practices for performance creative is an ongoing challenge.

Learning & Development Opportunities:

• Deep Dive into HealthTech: Gain in-depth knowledge of the healthcare technology sector, patient advocacy, and AI applications in healthcare.
• Mastering Growth Design: Hone skills in conversion rate optimization, A/B testing, and data-informed design within a real-world growth marketing context.
• Webflow Expertise: Become a power user of Webflow, potentially leading to opportunities in front-end development for marketing initiatives.
• Cross-Functional Expertise: Develop a strong understanding of marketing strategy, product development, and data analysis through close collaboration.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in startups, where the ability to adapt, learn quickly, and demonstrate tangible results is paramount. The growth opportunities are substantial for someone looking to specialize in performance marketing design and gain valuable experience in the rapidly evolving HealthTech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used design to drive a specific marketing goal, like increasing conversions or lead generation. What was your process, and what were the results?" (Focus on quantifiable outcomes and your strategic thinking.)
• "How do you approach designing a landing page for a new product or campaign? What are the key elements you consider for conversion?" (Highlight your understanding of conversion principles and Webflow implementation.)
• "Imagine we want to launch a new ad campaign for our AI patient advocate. What kind of creative would you propose, and how would you test its effectiveness?" (Demonstrate your creative ideation and performance marketing mindset.)

Company & Culture Questions:

• "What excites you most about Citizen Health's mission, and how do you see your design skills contributing to it?" (Show genuine interest in the company's purpose.)
• "How do you handle tight deadlines and shifting priorities in a startup environment?" (Emphasize your adaptability and proactive approach.)
• "Describe your experience working with growth marketers or product teams. How do you ensure your design work aligns with their objectives?" (Highlight your collaborative abilities and understanding of cross-functional workflows.)

Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, clearly state the objective, your role, the problem you solved, your design solution, and the measurable results (e.g., X% increase in conversion, Y% reduction in bounce rate).
• Webflow Showcase: Be prepared to demonstrate your Webflow skills. This might involve a live walkthrough of a project or detailed explanations of your implementation choices.
• Data-Driven Storytelling: Emphasize how data informed your design decisions and how you iterated based on performance metrics. Use charts or graphs if available to illustrate impact.
• Conciseness: Given the fast-paced environment, be prepared to present your work efficiently, focusing on the most impactful projects and outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strong understanding of growth marketing, performance metrics, and the ability to operate effectively in a dynamic startup setting. Quantifiable results and a clear articulation of process are paramount.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided link on Ashby.
• Curate Your Portfolio for Impact: Select 3-5 of your strongest projects that showcase your Webflow development skills, direct-response marketing creative, and measurable impact on growth metrics. Quantify results wherever possible.
• Tailor Your Resume: Highlight keywords such as "Growth Marketing," "Webflow," "Landing Page Optimization," "Conversion Rate Optimization," "Performance Design," and any relevant HealthTech or startup experience. Emphasize achievements over responsibilities.
• Prepare Your Narrative: Practice articulating your design process, your approach to performance-driven design, and how your work has contributed to business objectives in previous roles. Be ready to discuss your Webflow capabilities in detail.
• Research Citizen Health: Understand their mission, target audience (patients with rare/complex conditions), and the unique value proposition of their AI patient advocate. Consider how your design skills can best serve their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding specific team structures, day-to-day responsibilities, and exact interview processes, should be verified directly with the hiring organization before making application decisions.