Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer Company: Citizen Health Location: San Francisco, California, United States Job Type: FULL_TIME Category: Marketing & Creative Operations (Growth Marketing Focus) Date Posted: 2025-11-17 Experience Level: Mid-Level (3-5+ years) Remote Status: Hybrid

🚀 Role Summary

• Drive top-of-funnel growth through the design and management of high-impact visual assets across diverse marketing channels, including ad campaigns, social media, and email.
• Develop and optimize high-performing landing pages using Webflow, ensuring both aesthetic appeal and conversion efficacy to support direct-response marketing initiatives.
• Collaborate closely with growth and monetization teams to translate data-driven insights into compelling creative that enhances campaign performance and measurable results.
• Continuously iterate on marketing collateral and web presence to align with evolving growth strategies and maintain a competitive edge in the consumer healthcare space.

📝 Enhancement Note: This role is positioned at the critical intersection of marketing, growth strategy, and product design within a fast-paced startup environment. The emphasis on "Growth Marketing Designer" and "performance-driven visuals" highlights a focus on measurable outcomes and direct impact on customer acquisition and engagement, rather than purely brand aesthetic. The hybrid nature implies a need for strong self-management and digital collaboration skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging visual assets (graphics, illustrations, GIFs, short-form video elements) for digital advertising platforms (e.g., Meta, Google Ads), social media channels, and email marketing campaigns.
• Build, test, and iterate on responsive and conversion-optimized landing pages within Webflow, integrating compelling copy and calls-to-action to maximize lead generation and user conversion rates.
• Collaborate with growth marketers to interpret campaign performance data and A/B testing results, translating these insights into actionable design improvements for creative assets and landing pages.
• Maintain and refresh existing marketing website pages and digital assets to ensure brand consistency, support ongoing campaigns, and improve user experience for potential patients and partners.
• Partner with product and monetization teams to translate complex healthcare concepts and AI capabilities into clear, accessible, and persuasive visual narratives for diverse audiences.
• Contribute to the development and refinement of brand guidelines and design systems specifically for marketing and growth initiatives, ensuring scalability and consistency across all touchpoints.
• Manage multiple design projects simultaneously in a dynamic startup environment, prioritizing tasks effectively to meet aggressive deadlines and support rapid iteration cycles.

📝 Enhancement Note: Responsibilities are heavily weighted towards direct-response and conversion-focused design, indicating a need for a designer who understands marketing funnels and performance metrics. The requirement to "design and build" in Webflow suggests a hands-on role that bridges design and front-end implementation, a key attribute for growth-focused operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles and marketing effectiveness is paramount. Experience: 3-5+ years of progressive experience in brand design, marketing design, or visual design roles, with a proven track record in fast-paced, growth-oriented environments. Experience in a startup setting or supporting scaling operations is highly valued.

Required Skills:

• Webflow Development: Demonstrated proficiency in building and implementing responsive, high-performing websites and landing pages using Webflow.
• Growth Marketing Creative: Extensive experience designing compelling visual assets for direct-response marketing campaigns across digital ads, social media, and email channels.
• Conversion Principles & Performance Design: Solid understanding of user psychology, conversion rate optimization (CRO) best practices, and designing for measurable performance outcomes.
• Visual Design Acumen: Strong visual instincts, a keen eye for detail, and the ability to create aesthetically pleasing, brand-aligned, and thumb-stopping creative.
• Agile Execution & Project Management: Ability to context switch rapidly, manage personal workload effectively, and deliver high-quality work under tight deadlines in a dynamic startup environment.
• Trend Awareness: Up-to-date knowledge of current design trends, tools, and best practices, with a proactive approach to incorporating fresh, relevant thinking.

Preferred Skills:

• Direct-to-Consumer (DTC) Design: Proven experience designing for direct-to-consumer brands, with the ability to adapt to B2B marketing needs.
• Zero-to-One Product Marketing Support: A history of contributing design expertise to the initial launch and growth phases of products, directly impacting early customer acquisition.
• Hybrid Agency/In-House Experience: Experience in both in-house and agency settings, showcasing adaptability and versatility across different project types and brand demands.
• Performance Marketing Experimentation: Familiarity with A/B testing methodologies for creative assets and landing pages, and the ability to iterate based on experimental data.
• Cross-Functional Collaboration: Comfort and experience working closely with growth marketers and product managers to translate data into effective creative solutions.

📝 Enhancement Note: The emphasis on "strong Webflow development skills" and "ability to move fast" indicates that this is not a purely conceptual design role. Candidates are expected to be hands-on implementers. The "bonus points" section clarifies a preference for candidates who have experience supporting early-stage product growth and can navigate both B2C and B2B marketing paradigms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Growth Impact: Showcase specific examples of marketing campaigns or landing pages where your design directly contributed to measurable improvements in key growth metrics (e.g., conversion rates, click-through rates, lead generation).
• Webflow Implementation Examples: Include live or documented examples of landing pages or microsites built in Webflow, highlighting design execution, responsiveness, and any performance optimizations.
• Creative Versatility: Present a range of marketing assets designed for different channels (ads, social media, email), demonstrating adaptability in style and format to suit specific campaign objectives.
• Problem/Solution Case Studies: For key projects, outline the initial challenge or objective, your design process, the solutions implemented, and the resulting outcomes, with a focus on data and ROI.

Process Documentation:

• Design Workflow: Briefly describe your typical design process from brief to final asset delivery, emphasizing how you incorporate feedback, iterate, and manage your workflow for efficiency.
• Collaboration Protocols: Illustrate how you collaborate with stakeholders (e.g., growth marketers, product managers) to gather requirements, present concepts, and incorporate feedback into your designs.
• Performance Analysis Integration: Detail how you use data, analytics, and A/B testing results to inform your design decisions and optimize marketing creative for better performance.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible impact on growth metrics and practical implementation skills, particularly with Webflow. This signals a need for candidates to present a "results-oriented" portfolio that quantifies their contributions.

💵 Compensation & Benefits

Salary Range: $95,000 - $120,000 USD per year. Benefits:

• Competitive Salary & Equity: A compensation package designed to attract top talent, including a base salary and stock options.
• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.
• Generous Paid Time Off: Unlimited paid time off (PTO) policy, allowing for flexibility and work-life balance.
• Parental Leave: A supportive parental leave program for new parents.
• Flexible Hybrid Work Environment: The flexibility to work remotely and from a designated office location, promoting a balanced work approach.

Working Hours: Standard full-time hours (approximately 40 hours per week), with the expectation of flexibility to meet project demands in a fast-paced startup environment.

📝 Enhancement Note: The salary range aligns with mid-level designer roles in a high-cost-of-living area like San Francisco, especially for positions requiring specialized technical skills like Webflow development and direct marketing impact. The benefits package is typical for a well-funded startup, emphasizing employee well-being and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech), focused on AI-driven patient advocacy and data solutions for biopharma and researchers. Company Size: Early-stage startup, likely between 11-50 employees based on the provided description and typical growth trajectories of venture-backed companies. This size implies a nimble, hands-on, and collaborative environment. Founded: Citizen Health was founded by experienced entrepreneurs, suggesting a foundation built on prior success and a clear vision for disrupting the healthcare space.

Team Structure:

• Operations Team: The Growth Marketing Designer will likely be part of a lean Marketing or Growth team, reporting to a Marketing Lead, Head of Growth, or potentially a Creative Director.
• Cross-functional Collaboration: Close collaboration is expected with Growth Marketers, Monetization Teams, Product Managers, and potentially Data Analysts to translate business objectives into effective visual strategies.
• Startup Mentality: The environment emphasizes speed, execution, and a "get things done" attitude ("roll up your sleeves and GSD!").

Methodology:

• Data-Driven Design: Decisions are informed by performance data, A/B testing, and user insights to optimize for conversion and engagement.
• Iterative Development: A focus on rapid iteration and continuous improvement of marketing assets and landing pages.
• Consumer-Centric Approach: Designing with the patient as the primary end-user, aiming for consumer-grade experiences in a typically complex industry.

Company Website: https://www.citizenhealth.com

📝 Enhancement Note: The company's mission to combine data, AI, and community for patient advocacy in healthcare positions it in a rapidly growing and impactful sector. The "consumer-grade design" mandate for a traditionally complex industry suggests a company that values innovation and user experience highly.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position, focusing on specialized design execution within the marketing and growth function. It represents a step beyond junior design roles, requiring independent project management and a direct impact on business objectives. Reporting Structure: The Growth Marketing Designer will likely report to a Marketing Manager, Head of Growth, or a senior design lead. This structure offers mentorship opportunities while allowing for significant autonomy in project execution. Operations Impact: The role has a direct and measurable impact on the company's top-of-funnel growth, lead generation, and customer acquisition efforts. Success in this role directly translates to pipeline growth and revenue potential for Citizen Health.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a subject matter expert in growth marketing design, conversion optimization, and Webflow implementation within the HealthTech sector.
• Leadership Potential: As the company scales, there may be opportunities to mentor junior designers, lead design initiatives for specific growth campaigns, or even transition into a design team lead role.
• Cross-Functional Skill Development: Exposure to product strategy, data analytics, and broader marketing operations will foster a holistic understanding of business growth drivers.
• Industry Expertise: Develop deep knowledge of the healthcare AI and patient advocacy landscape, becoming a valuable asset in a high-demand niche.

📝 Enhancement Note: The "zero-to-one" experience mentioned in preferred qualifications suggests a strong growth trajectory. Candidates can expect to play a foundational role in shaping the company's visual marketing presence and potentially grow into more senior or specialized roles as Citizen Health scales.

🌐 Work Environment

Office Type: Hybrid work environment. This typically means a blend of remote work and in-office collaboration, likely requiring some days in a shared workspace or office located in or near San Francisco, California. Office Location(s): San Francisco, California, United States. Specific office details are not provided but can be assumed to be in a central, accessible location within the city to facilitate hybrid work.

Workspace Context:

• Collaborative Hub: The office space likely serves as a hub for team meetings, brainstorming sessions, and in-person collaboration, fostering a sense of community and shared purpose.
• Technology Enabled: Access to necessary design software, collaboration tools, and potentially hardware for creating and testing digital assets.
• Dynamic Pace: Expect a fast-paced, agile environment where collaboration is frequent and often spontaneous, driven by the needs of a rapidly growing startup.

Work Schedule: While the core work is full-time (approx. 40 hours/week), the hybrid nature and startup environment suggest a need for flexibility. This might involve occasional adjustments to working hours to accommodate team syncs, project deadlines, or international collaboration if applicable.

📝 Enhancement Note: The hybrid arrangement suggests a focus on work-life balance while retaining the benefits of in-person interaction for team cohesion and critical project phases. Candidates should be comfortable with a flexible schedule and a blend of independent work and team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role's core requirements.
• Portfolio Review & Design Challenge: A more in-depth discussion of your portfolio, focusing on specific projects, your design process, and the impact of your work. This may be accompanied by a small, focused design challenge to assess your skills in Webflow, creative execution, or problem-solving relevant to growth marketing.
• Hiring Manager/Team Interview: A conversation with the hiring manager and potentially key team members (e.g., growth marketers) to evaluate your experience, collaboration style, cultural fit, and understanding of growth marketing principles.
• Final Interview: Potentially a discussion with a company founder or senior leader to assess strategic alignment and long-term potential.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly articulate the problem, your solution, and the measurable results achieved. Use specific numbers and metrics (e.g., "Increased landing page conversion rate by 15%," "Supported ad campaigns that generated X leads at Y CPA").
• Showcase Webflow Skills: Include examples of websites or landing pages you've built in Webflow. Be prepared to discuss your approach to responsive design, performance optimization, and any custom integrations.
• Highlight Growth Focus: Emphasize projects that demonstrate your understanding of conversion principles, A/B testing, and how your design directly supported marketing objectives.
• Tell a Story: For each portfolio piece, frame it as a narrative: the challenge, your thought process, the execution, and the outcome. This demonstrates your strategic thinking.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the objective, target audience, and desired outcome. Ask clarifying questions.
• Focus on Speed and Iteration: For a growth role, demonstrating the ability to quickly produce effective creative and iterate based on feedback is key.
• Webflow Proficiency: If the challenge involves Webflow, be ready to build a functional, responsive page that meets the specified requirements.
• Justify Your Decisions: Be prepared to articulate the rationale behind your design choices, linking them back to performance goals and user behavior.

📝 Enhancement Note: The emphasis on a "design and build" role with Webflow means the portfolio review and any design challenge will likely focus heavily on practical implementation and measurable results, not just conceptual design. Candidates should be ready to demonstrate hands-on skills.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for building and managing landing pages and marketing websites. Proficiency here is a core requirement.
• Adobe Creative Suite (Photoshop, Illustrator): Standard tools for graphic design, asset creation, and image manipulation.
• Figma/Sketch: While not explicitly mentioned, these are industry-standard for UI/UX design and prototyping, and may be used for initial concepts or collaboration.
• After Effects/Motion Graphics Tools: For creating animated assets (GIFs, short videos) for ad campaigns and social media.

Analytics & Reporting:

• Google Analytics: For understanding website traffic, user behavior, and landing page performance.
• A/B Testing Platforms (e.g., Google Optimize, VWO, or Webflow's native A/B testing): For testing design variations and optimizing conversion rates.
• Ad Platform Analytics (e.g., Meta Ads Manager, Google Ads): To track campaign performance and inform creative iterations.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly managed by this role, understanding how marketing assets integrate with CRM systems for lead tracking is beneficial.
• Email Marketing Platforms (e.g., Mailchimp, HubSpot): For designing and deploying email campaigns.

📝 Enhancement Note: The explicit mention of Webflow development skills is a critical differentiator. Candidates should highlight their experience with this platform and how they've used it to drive marketing results. Familiarity with performance analytics tools is also crucial for demonstrating impact.

👥 Team Culture & Values

Operations Values:

• Curiosity & Experimentation: A culture that encourages asking "what if" and actively testing new ideas and designs to discover what drives growth.
• Mission-Driven Impact: A strong sense of purpose centered around improving patient care and outcomes through innovative technology.
• Collaboration & GSD: A highly collaborative environment where team members work together to achieve ambitious goals ("Get Stuff Done").
• Data-Informed Decision Making: A commitment to using data, analytics, and testing to guide design and marketing strategies.
• Agility & Speed: Valuing the ability to execute quickly and adapt to changing priorities in a fast-paced startup setting.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with marketing, product, and monetization teams, fostering a shared understanding of objectives and performance metrics.
• Feedback-Rich Environment: Openness to constructive feedback and iterative design processes to continuously improve creative output.
• Proactive Communication: Expect proactive communication to ensure alignment on projects, share progress, and solicit input.

📝 Enhancement Note: The company culture appears to be a blend of innovative startup energy with a deeply meaningful mission. Candidates who thrive in dynamic environments, enjoy collaborative problem-solving, and are motivated by social impact will likely find this culture appealing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to move fast in a startup environment while maintaining high-quality, impactful design requires excellent time management and prioritization skills.
• Translating Complex Healthcare Concepts: Effectively communicating the value of AI-driven patient advocacy and data solutions in a clear, compelling, and accessible way to diverse audiences.
• Demonstrating ROI for Design: Clearly attributing design contributions to specific growth metrics and revenue impact, requiring robust tracking and reporting.
• Keeping Pace with Evolving Trends: Staying current with both design trends and the rapidly evolving landscape of healthcare technology and AI.

Learning & Development Opportunities:

• Mastering Growth Marketing Design: Deepen expertise in conversion-focused design, performance marketing creative, and data-driven iteration.
• Webflow and Front-End Skills: Further develop advanced Webflow capabilities and potentially expand into other front-end technologies relevant to marketing operations.
• Healthcare Industry Insight: Gain specialized knowledge of the HealthTech sector, AI in healthcare, and patient advocacy challenges.
• Cross-Functional Acumen: Develop a broader understanding of business operations, product strategy, and monetization models through close collaboration.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in early-stage companies, offering significant opportunities for professional development and skill expansion. The company's mission provides a strong sense of purpose that can make tackling these challenges rewarding.

💡 Interview Preparation

Strategy Questions:

• Growth Strategy: "How would you approach designing a landing page to capture leads for a new AI-driven patient advocacy tool? What key elements would you prioritize, and how would you measure its success?" (Focus on conversion principles, user journey mapping, and A/B testing ideas).
• Creative Process: "Describe your process for developing visual assets for a direct-response ad campaign. How do you ensure the creative is both engaging and drives clicks?" (Highlight your iterative process, data integration, and understanding of platform-specific creative needs).
• Webflow Implementation: "Walk me through a complex landing page you built in Webflow. What were the technical challenges, and how did you overcome them to ensure optimal performance and user experience?" (Be ready to discuss responsive design, integrations, and optimization techniques).

Company & Culture Questions:

• Mission Alignment: "What excites you most about Citizen Health's mission, and how do you see your design skills contributing to our goal of improving patient outcomes?" (Connect your passion for design with the company's purpose).
• Startup Fit: "Describe a time you had to work quickly and adapt to changing priorities in a fast-paced environment. How did you manage the situation and ensure quality?" (Showcase your agility, problem-solving skills, and ability to thrive under pressure).
• Collaboration: "How do you typically collaborate with growth marketers or product managers? Provide an example of a time your collaborative efforts led to a successful outcome." (Emphasize your ability to translate feedback and work effectively with cross-functional teams).

Portfolio Presentation Strategy:

• Quantify Everything: For each project you present, be ready to discuss the specific metrics you influenced and the ROI of your design.
• Focus on Webflow: Clearly demonstrate your Webflow capabilities through live examples or detailed walkthroughs of projects you've built.
• Tell the "Why": Explain the strategic thinking behind your design choices. Why did you choose this color, this layout, this CTA? Link it back to conversion goals or user needs.
• Showcase Iteration: If possible, show examples of how you iterated on a design based on data or feedback to improve performance.

📝 Enhancement Note: Given the role's emphasis on "design and build" and performance, interviewers will likely focus heavily on practical skills, demonstrable impact (quantified results), and adaptability. Be prepared for a hands-on assessment of your Webflow abilities and your understanding of conversion optimization.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided Ashby link, ensuring all required fields are completed accurately.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that highlight your growth marketing design skills, Webflow development expertise, and demonstrable results. Prioritize examples that show direct contribution to conversion rates or lead generation.
• Tailor Your Resume: Optimize your resume to include keywords relevant to growth marketing, visual design, Webflow, conversion optimization, and startup environments. Quantify your achievements with specific data points where possible.
• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on your process, the challenges you faced, your solutions, and the measurable outcomes achieved. Be ready to discuss your Webflow projects in detail.
• Research Citizen Health: Understand the company's mission, target audience, and current marketing efforts. Prepare thoughtful questions about their growth strategy and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.