Growth Designer (Liven)

📍 Job Overview

Job Title: Growth Designer (Liven)
Company: SKELAR
Location: Kyiv, Ukraine
Job Type: Full-time
Category: Growth Design / Product Marketing
Date Posted: October 1, 2025
Experience Level: Mid-level (2-5 years implied)
Remote Status: Fully Remote (with preference for Ukraine-based candidates)

🚀 Role Summary

• Drive user acquisition and engagement through innovative design of web funnels and marketing automation workflows.
• Collaborate cross-functionally to conceptualize, design, and implement growth hypotheses for A/B testing.
• Maintain and evolve the product's design system to ensure consistency and scalability across all user touchpoints.
• Partner closely with development teams to translate design concepts into functional, high-quality user experiences.
• Directly impact key business metrics through data-informed design decisions and continuous experimentation.

📝 Enhancement Note: The role is specifically for "Growth Designer" within the "Liven" business unit of SKELAR, emphasizing a strong focus on user acquisition, retention, and revenue growth through design. The mention of "internal products for marketing automation" and influencing "business indicators" points towards a GTM (Go-To-Market) operations adjacent function, focused on the design aspects of user journeys and conversion optimization.

📈 Primary Responsibilities

• Design and implement new user acquisition funnels, optimizing the user journey from initial touchpoint to conversion.
• Develop and iterate on design hypotheses for web funnels aimed at attracting new users and increasing conversion rates.
• Enhance and manage the payment flows, including paywalls, follow-up sequences, and email integrations, to improve user retention and monetization.
• Maintain and actively contribute to the evolution of the existing design system, ensuring brand consistency and efficient design workflows.
• Create and update design mockups and files, ensuring all design assets are current and aligned with product strategy.
• Collaborate closely with developers to articulate technical requirements, provide detailed design specifications, and conduct UI/UX reviews of implemented features.
• Generate and propose design-driven hypotheses for A/B testing in conjunction with the growth team to validate and optimize design solutions.
• Contribute to user research initiatives to gather insights that inform design decisions and growth strategies.

📝 Enhancement Note: Responsibilities clearly indicate a hands-on design role with a strong emphasis on growth metrics, conversion rate optimization (CRO), and user journey mapping. The inclusion of "payment flows," "paywalls," and "follow-up sequences" suggests a direct link to revenue generation and customer lifecycle management, typical of GTM operations and product marketing design.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating design expertise and a strategic understanding of growth principles is paramount.

Experience: Minimum of 2-5 years of experience in a design role, with a proven track record in growth design, product marketing, or related fields.

Required Skills:

• Figma Proficiency: Expert-level command of Figma, including advanced utilization of auto-layouts, components, and variables for efficient design production.
• Design Systems: Demonstrated experience in working with, maintaining, and developing design systems for consistency and scalability.
• Web Funnel Design: Proven experience designing effective web funnels and understanding user acquisition strategies.
• Growth Design Acumen: A strong understanding of growth hacking principles and a genuine desire to specialize in growth design.
• UI/UX Excellence: Ability to create visually appealing, intuitive, and user-friendly interfaces.
• Hypothesis Generation: Skill in formulating testable design hypotheses aligned with business objectives.
• A/B Testing: Familiarity with A/B testing methodologies and experience in designing for experimentation.
• Developer Collaboration: Effective communication and collaboration skills with development teams for seamless design implementation and review.
• Results-Oriented: A player focused on achieving measurable results and contributing to team success.

Preferred Skills:

• AI Design Tools: Experience using AI tools for visual generation, such as Midjourney or Freepik.
• User Research: Knowledge of user research methodologies and ability to apply insights to design.
• Rive Animation: Experience with Rive for interactive and animated design elements.

📝 Enhancement Note: The requirements heavily emphasize practical design skills within Figma and design systems, coupled with a strategic understanding of growth methodologies. The "2-5 years" implied experience level suggests a role that requires both foundational knowledge and some independent contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating expertise in growth design, web funnel optimization, or conversion rate improvement.
• Include case studies that detail the problem, your design process, the hypotheses tested, and the quantifiable results achieved (e.g., conversion rate uplift, user acquisition growth).
• Highlight projects where you actively contributed to or maintained a design system.
• Demonstrate your proficiency with Figma, including examples of complex component usage, auto-layouts, and variable implementation.
• Present examples of collaboration with developers, including how you communicated technical requirements and reviewed implemented designs.

Process Documentation:

• For each portfolio project, clearly outline the A/B testing process you followed, including hypothesis formulation, design variations, and outcome analysis.
• Illustrate your approach to maintaining and evolving design systems, including version control and documentation practices.
• Provide examples of how you translated user research insights into actionable design improvements.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it directly showcases the candidate's ability to drive growth through design. The emphasis on quantifiable results, A/B testing, and design systems aligns with the strategic and operational aspects of growth design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Growth Designer with 2-5 years of experience in Kyiv, Ukraine, the estimated salary range is approximately 1,200 - 2,500 USD per month. This is an estimate and will vary based on candidate experience, specific skill set, and final negotiation.

Benefits:

• Comprehensive Medical Insurance.
• Access to a Corporate Doctor.
• Support from a Corporate Psychologist.
• Opportunities for professional development through internal and external Training programs.
• Access to specialized Courses relevant to design and growth.
• Funding and support for attending industry Conferences.

Working Hours: A standard full-time work schedule is expected, likely around 40 hours per week, with flexibility to accommodate remote work and project needs.

📝 Enhancement Note: The salary estimate is based on average tech salaries for mid-level design roles in Kyiv, Ukraine, as of late 2023/early 2024. The benefits package is generous and focused on employee well-being and professional growth, which is common for tech companies operating internationally.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, Digital Health & Self-Improvement. Liven operates within the SKELAR ecosystem, a venture builder focused on creating international product IT companies. Company Size: SKELAR is a growing venture builder with a total of 200+ talents across its various businesses. Liven, as a business unit, is likely a smaller, agile team within this larger structure. Founded: Liven was launched in 2023, indicating a relatively young and fast-paced startup environment. SKELAR itself is a venture builder, implying a culture of innovation, rapid iteration, and a focus on scaling businesses.

Team Structure:

• The Growth Design team is part of the Liven business unit, reporting to a Design Manager.
• This role requires close collaboration with product managers, marketing specialists, developers, and potentially other growth hackers within the Liven and SKELAR ecosystem.
• The structure is likely flat and agile, emphasizing direct communication and rapid decision-making.

Methodology:

• Data-Driven Growth: The team heavily relies on data analysis and A/B testing to validate hypotheses and drive design decisions.
• Iterative Design: A continuous cycle of hypothesis generation, design, testing, and refinement is core to their approach.
• Cross-Functional Collaboration: Close partnerships between design, product, engineering, and marketing are fundamental to achieving growth objectives.
• Agile Development: The company operates within a venture builder framework designed for speed and international market penetration.

Company Website: https://skelar.tech/

📝 Enhancement Note: SKELAR's model as a venture builder suggests a culture that values speed, innovation, and measurable business impact. Liven, as a product within this ecosystem, will likely reflect these traits, with a strong emphasis on agile methodologies and data-driven decision-making.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the design discipline, specifically focused on growth. It requires a blend of strong design execution skills and a strategic understanding of how design impacts business metrics. It's a stepping stone towards Senior Growth Designer or Growth Product Manager roles.

Reporting Structure: The Growth Designer will report to the Design Manager at Liven and will work closely with product and marketing teams. The reporting line is direct and involves regular communication with leadership within Liven and potentially SKELAR.

Operations Impact: The Growth Designer has a direct and significant impact on revenue and business decisions by:

• Increasing user acquisition and conversion rates.
• Optimizing payment funnels to boost customer lifetime value.
• Driving engagement and retention through intuitive design.
• Providing data-backed insights that inform product strategy and marketing initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, conversion rate optimization (CRO), user acquisition strategies, and A/B testing frameworks.
• Skill Development: Gain experience with advanced design tools, AI-driven design processes, and user research methodologies.
• Leadership Potential: Progress to Senior Growth Designer roles, mentorship opportunities for junior designers, or potentially transition into Growth Product Management roles by leveraging their data and business impact experience.
• Cross-Functional Exposure: Work across various product lines within SKELAR, gaining a broad understanding of different market dynamics and business models.

📝 Enhancement Note: The role offers a clear path for specialization in the high-demand field of growth design, with opportunities to move into more senior or product-focused roles. The venture builder environment provides exposure to diverse business challenges.

🌐 Work Environment

Office Type: The role is fully remote, offering flexibility and the ability to work from anywhere within Ukraine. Office Location(s): While the listed location is Kyiv, Ukraine, the role is designated as "TELECOMMUTE," indicating a fully remote work arrangement. The company may have physical offices in Kyiv, but this position does not require on-site presence.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment utilizing digital tools for communication, project management, and design reviews.
• Technology Stack: Access to industry-standard design tools (Figma), collaboration platforms (e.g., Slack, Jira), and potentially internal SKELAR infrastructure tools.
• Team Interaction: Regular virtual team meetings, design critiques, and brainstorming sessions will be key to fostering connection and alignment.

Work Schedule: A standard 40-hour work week is anticipated, with potential for flexibility to accommodate different time zones if collaborating with international teams, though the primary focus is on Ukraine. Emphasis is on delivering results rather than strict adherence to hours.

📝 Enhancement Note: The fully remote nature of the role is a significant aspect, requiring strong self-discipline and communication skills. The environment will be digitally driven, with a focus on asynchronous and synchronous collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

1. CV & Portfolio Review: Initial screening to assess relevant experience, design skills, and growth-focused project examples.
2. Recruiter Screening: A brief call to understand your background, career aspirations, cultural fit, and salary expectations.
3. Hiring Manager Interview: In-depth discussion with the Design Manager to evaluate your technical skills, design process, problem-solving abilities, and understanding of growth principles.
4. Test Task: A practical assignment designed to assess your design execution, hypothesis generation, and problem-solving skills in a growth context.
5. Culture Fit Interview: An opportunity to gauge alignment with Liven's and SKELAR's values, team dynamics, and overall work environment.
6. Job Offer: Formal offer extended if all stages are successfully completed.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business problem, your role, the design solutions implemented, and, most importantly, the measurable results (e.g., % increase in conversion, reduction in drop-off rate). Use data visualizations where possible.
• Showcase Process: Detail your thought process, including how you generated hypotheses, conducted user research (if applicable), iterated on designs, and collaborated with stakeholders.
• Figma Mastery: Be prepared to demonstrate your Figma skills, especially auto-layouts, components, and variables, possibly through a live screen share or by providing access to a well-organized file.
• Growth Mindset: Emphasize projects that show you understand the business impact of design and are driven by metrics. Highlight your experimentation and learning approach.
• Tailor to Role: Select projects that best align with the responsibilities outlined in the job description, particularly those involving web funnels, payment flows, and user acquisition.

Challenge Preparation:

• Test Task: Expect a task that requires you to analyze a given scenario (e.g., a current funnel), identify areas for improvement, propose design hypotheses, and create mockups for proposed solutions. Focus on demonstrating your strategic thinking and design execution under constraints.
• Problem-Solving: Be ready to discuss how you approach complex design challenges, balance user needs with business goals, and make trade-offs.
• Communication: Practice articulating your design decisions clearly and concisely, explaining the "why" behind your choices and how they align with growth objectives.

📝 Enhancement Note: The interview process is structured to evaluate both technical design capabilities and strategic growth thinking. The portfolio is the cornerstone of the application, and candidates must be prepared to demonstrate quantifiable impact and a robust design process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, requiring advanced proficiency in its features for UI design, prototyping, and design system management.
• Prototyping Tools (within Figma): For creating interactive user flows and demonstrating user journeys.

Analytics & Reporting:

• A/B Testing Platforms: While not explicitly named, candidates should be familiar with how designs are implemented for A/B testing (e.g., Optimizely, VWO, or internal tools).
• Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to understand user behavior and track key metrics is beneficial.

CRM & Automation:

• Marketing Automation Tools: Understanding how designs integrate with marketing automation platforms for email sequences and user follow-ups is a plus.
• Product Management Tools: Experience with tools like Jira for task management, bug tracking, and collaboration with development teams.

AI & Visualization (Preferred):

• Midjourney / Freepik: For generating visual assets and exploring creative directions.
• Rive: For creating dynamic and interactive animations within interfaces.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Familiarity with A/B testing platforms and analytics tools is highly desirable, as it underpins the "growth" aspect of the role.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless focus on continuous improvement, experimentation, and driving measurable business results.
• Data-Driven: Decisions are backed by data and experimentation rather than solely intuition.
• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional partnerships.
• Initiative & Autonomy: Employees are encouraged to take ownership, propose ideas, and drive projects forward with minimal micro-management.
• Global Ambition: A focus on building international products and competing on a global scale.

Collaboration Style:

• Agile & Iterative: Working in short cycles, seeking feedback frequently, and adapting quickly to new insights.
• Transparent Communication: Open sharing of ideas, progress, and challenges through digital channels and virtual meetings.
• Feedback-Oriented: A culture that embraces constructive feedback as a tool for growth and improvement.
• Cross-Functional Synergy: Design is seen as an integral part of the product development and marketing process, not an isolated function.

📝 Enhancement Note: The culture is driven by the SKELAR venture builder model, emphasizing speed, innovation, and a results-oriented approach. The values strongly align with the demands of a growth-focused role in a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Experimentation: Keeping pace with a high volume of A/B tests and design iterations required for aggressive growth.
• Balancing Design Quality with Speed: Ensuring that rapid design execution doesn't compromise the overall quality and user experience.
• Data Interpretation: Effectively translating complex user data and A/B test results into actionable design improvements.
• Cross-Functional Alignment: Maintaining strong alignment with product, marketing, and engineering teams to ensure cohesive execution of growth strategies.

Learning & Development Opportunities:

• Specialized Growth Training: Access to internal or external resources focused on advanced growth hacking, CRO, and user acquisition techniques.
• Tool Proficiency: Becoming an expert in the latest design and growth tools, including emerging AI applications for design.
• Mentorship: Guidance from senior designers and growth leaders within SKELAR to foster career progression.
• Exposure to Diverse Products: Working on different ventures within SKELAR can provide broad industry exposure and strategic learning.

📝 Enhancement Note: The primary challenge is managing the dynamic nature of growth initiatives. The opportunities are geared towards becoming a specialized expert in growth design within a supportive and innovative ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used design to significantly improve a key business metric (e.g., conversion rate, user acquisition, retention)." - Prepare a STAR method response focusing on a growth-related project with quantifiable results.
• "How would you approach designing a new onboarding funnel for a product like Liven? What data would you look at, and what hypotheses would you test?" - Outline your process, mentioning user journey mapping, key touchpoints, potential friction points, and specific A/B test ideas.
• "How do you collaborate with developers and product managers to ensure your designs are implemented effectively and efficiently?" - Discuss your communication methods, how you provide specifications, and your approach to design reviews and QA.

Company & Culture Questions:

• "What excites you about Liven's mission and the growth design role specifically?" - Research Liven's product and mission, and articulate how your skills and passion align.
• "Describe your ideal team environment and how you contribute to a positive team culture." - Reflect on the SKELAR/Liven values of collaboration, initiative, and data-driven decision-making.
• "How do you stay updated on the latest trends in growth design and UI/UX?" - Mention specific resources, blogs, influencers, or communities you follow.

Portfolio Presentation Strategy:

• Focus on Impact: Lead with the results of your projects. Clearly state the business problem and the quantifiable outcomes achieved.
• Tell a Story: Walk through your process for 1-2 key projects, explaining your rationale, design decisions, and how you iterated based on data or feedback.
• Highlight Figma Skills: Be prepared to demonstrate your Figma workflow, especially your use of components, auto-layouts, and variables.
• Growth Hypothesis: For A/B tested projects, clearly articulate the hypothesis, the variations you designed, and the results.
• Conciseness: Be mindful of time and focus on the most impactful aspects of your work.

📝 Enhancement Note: Emphasize the connection between your design work and tangible business outcomes. Be ready to discuss your strategic thinking and problem-solving approach in the context of growth.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided Breezy HR link.
• Curate Your Portfolio: Select 2-3 of your strongest growth-focused design projects that best showcase your skills in web funnels, conversion optimization, and design systems. Ensure each project includes clear metrics and a detailed explanation of your process and impact.
• Tailor Your Resume: Highlight keywords from the job description such as "Figma," "Design Systems," "Growth Design," "Web Funnels," "A/B Testing," and "UI/UX." Quantify achievements where possible.
• Prepare Your Narrative: Practice articulating your experience and how it aligns with Liven's goals. Be ready to discuss your approach to growth challenges and your collaboration style.
• Research Liven & SKELAR: Understand Liven's product, mission, and target audience. Familiarize yourself with SKELAR's venture builder model and its impact on its portfolio companies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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