Growth & Conversion Intern/Stage (SEO & UX) F/H

📍 Job Overview

Job Title: Growth & Conversion Intern/Stage (SEO & UX) F/H

Company: ESCP Business School

Location: Paris, Île-de-France, France

Job Type: FULL_TIME

Category: Growth Marketing / Digital Operations

Date Posted: 2026-04-09T08:22:11

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on enhancing web page performance through a blend of Search Engine Optimization (SEO), User Experience (UX) design, and Conversion Rate Optimization (CRO) strategies.

• It involves deep data analysis of user behavior to identify friction points and opportunities for improvement on key web pages.

• The position requires active participation in A/B testing and continuous experimentation to drive measurable gains in visibility, engagement, and value generation.

• This is a hands-on role that bridges the gap between user insights, technical optimization, and business objectives within a dynamic digital environment.

📝 Enhancement Note: This role is positioned as an internship/stage, indicating a focus on learning and development within a professional setting. The responsibilities suggest a strong emphasis on data-driven decision-making and practical application of digital marketing and operations principles.

📈 Primary Responsibilities

• Performance Analysis & KPI Monitoring: Track and analyze key performance indicators (KPIs) such as Click-Through Rate (CTR), internal click rates, and engagement metrics to gauge web page effectiveness.

• User Journey Analysis: Utilize analytics tools (GA4, Hotjar, Clarity) to map and understand user navigation paths, identify bottlenecks, and pinpoint areas for optimization.

• A/B Testing & Experimentation: Contribute to the design, implementation, and analysis of A/B tests across various elements including Calls-to-Action (CTAs), headlines, page layouts, and content structure.

• UX/UI Optimization: Propose and implement UX/UI enhancements to improve content readability, hierarchy, and the impact of calls to action, ensuring a seamless user experience.

• SEO for Conversion: Optimize content and page elements on high-traffic pages to increase their business impact, attractiveness, click-through rates, and conversion potential.

• Competitive Benchmarking: Conduct thorough competitive analyses to identify and adopt best practices in UX, SEO, and conversion strategies.

• Cross-Functional Collaboration: Work closely with design and development teams to translate data-driven insights and optimization recommendations into actionable improvements.

• Reporting & Dashboard Creation: Develop and maintain clear, concise dashboards (using Looker Studio, GA4, etc.) to synthesize key findings and present actionable recommendations to stakeholders.

📝 Enhancement Note: The responsibilities are heavily skewed towards data analysis, experimentation, and practical implementation of digital growth strategies, aligning with a hands-on operations or digital marketing role focused on performance improvement.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of experience in digital marketing, web analytics, SEO, UX, or a related operations role, ideally gained through internships or project work.

• Demonstrated ability to analyze data, identify trends, and formulate data-driven recommendations.

Required Skills:

• SEO Fundamentals: Understanding of on-page and off-page SEO principles and their impact on search engine rankings and organic traffic.

• Data Analysis: Proficiency in analyzing web analytics data using tools like Google Analytics 4 (GA4) and Search Console to derive actionable insights.

• User Experience (UX) Principles: Familiarity with UX best practices, user journey mapping, and identifying user pain points.

• A/B Testing: Basic understanding of A/B testing methodologies and the ability to contribute to test design and analysis.

• Digital Marketing Concepts: General knowledge of digital marketing channels and their interplay with SEO and UX.

Preferred Skills:

• Conversion Rate Optimization (CRO): Experience with CRO strategies and tools to improve conversion rates.

• UX/UI Tools: Familiarity with user behavior analytics tools such as Hotjar or Microsoft Clarity.

• Data Visualization: Experience creating dashboards and reports using tools like Looker Studio (formerly Google Data Studio) or similar platforms.

• Content Optimization: Understanding how to optimize web content for both search engines and user engagement.

• Spreadsheet Proficiency: Advanced skills in Excel or Google Sheets for data manipulation and analysis.

• Web Project Management: Familiarity with managing web projects and collaborating with development teams.

📝 Enhancement Note: Given the "Intern/Stage" title and 0-2 years experience level, the emphasis is on foundational knowledge and a strong willingness to learn and apply skills. Proficiency in core analytics and SEO tools is expected, with a preference for candidates who have practical exposure to CRO and UX principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Examples of projects where you analyzed web performance, identified issues, and proposed solutions, particularly those involving SEO, UX, or conversion improvements.

• Data Analysis Samples: Demonstrations of your ability to interpret data from web analytics tools (e.g., GA4 reports, custom dashboards) and extract meaningful insights.

• Optimization Recommendations: Documented recommendations for website improvements, detailing the rationale and expected impact.

• Process Flow Documentation: Visual representations or descriptions of user journeys or optimization workflows you have contributed to or designed.

Process Documentation:

• Workflow Design: Ability to document and visualize user flows and conversion funnels.

• Analysis Methodologies: Clear articulation of how you approach data analysis for web performance and user behavior.

• Testing Protocols: Understanding of how to document A/B test plans, hypotheses, and results for continuous improvement cycles.

📝 Enhancement Note: While this is an internship, a portfolio demonstrating practical application of analytical and optimization skills is crucial. Focus on showcasing projects that highlight problem-solving abilities, data interpretation, and a strategic approach to improving web performance.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Mentorship: Direct guidance and learning opportunities from the Head of Web Projects and experienced professionals in Brand and Communication.

• Professional Development: Exposure to key areas of digital marketing, SEO, UX, and conversion optimization in a leading business school environment.

• Access to Tools: Hands-on experience with industry-standard analytics, A/B testing, and visualization tools.

• Networking Opportunities: Interaction with faculty, students, and professionals within the ESCP ecosystem.

• Potential for Future Opportunities: Successful completion may lead to further opportunities within ESCP or its network.

Working Hours:

• Full-time commitment, typically aligned with standard business hours (e.g., 9:00 AM to 5:00 PM), with flexibility potentially offered based on project needs and school policies. A standard French work week is 35 hours, but internships often align with the host organization's schedule.

📝 Enhancement Note: Compensation for internships in France is regulated. The provided range is an estimate based on current regulations and typical practices for a prestigious institution like ESCP. Benefits focus on learning and exposure rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education (Business School)

Company Size: Large (ESCP Business School is a well-established international institution with a significant global presence, likely employing hundreds to thousands of staff across multiple campuses).

Founded: 1819 (ESCP Business School is one of the oldest business schools in the world, implying a culture of tradition, academic rigor, and innovation).

Team Structure:

• Reporting Line: The intern will report to the Head of Web Projects, who is part of the Brand and Communication Directorate.

• Departmental Focus: The Brand and Communication Directorate is responsible for the school's overall image, marketing, and digital presence.

• Cross-Functional Interaction: Close collaboration is expected with design teams, development teams, and potentially marketing or content specialists.

Methodology:

• Data-Driven Approach: Emphasis on using data (GA4, Hotjar, etc.) to understand performance and inform decisions.

• Test & Learn Culture: Encouragement of experimentation and continuous improvement through A/B testing and iterative analysis.

• User-Centric Design: Focus on enhancing user experience and meeting the needs of prospective students, alumni, and other stakeholders.

• Strategic Alignment: Efforts are geared towards supporting the school's broader objectives in terms of student recruitment, brand reputation, and program visibility.

Company Website: https://www.escp.eu/

📝 Enhancement Note: ESCP's long history suggests a blend of established academic practices with a forward-looking approach to digital engagement. The "test & learn" culture is key for this role, indicating an environment that values experimentation and data-informed insights.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship/stage position, focused on providing foundational experience and practical skills in digital growth and conversion operations. It's an excellent starting point for a career in digital marketing, web operations, or analytics.

Reporting Structure: The intern reports directly to the Head of Web Projects, offering close supervision and direct mentorship. This provides a clear line of communication and feedback.

Operations Impact: The role directly impacts the performance of ESCP's web presence, contributing to improved user engagement, lead generation, and brand perception. Success in this role demonstrates the ability to influence key digital touchpoints that drive institutional goals.

Growth Opportunities:

• Skill Specialization: Develop deep expertise in SEO, UX design, conversion optimization, and web analytics through hands-on application.

• Industry Exposure: Gain valuable experience within the higher education sector and understand the unique digital challenges and opportunities for a leading business school.

• Project Ownership: Contribute to tangible projects with measurable outcomes, building a strong foundation for a professional portfolio.

• Networking: Build professional connections within ESCP's international network, which can be invaluable for future career steps.

• Potential Future Roles: A successful internship could lead to recommendations for further roles within ESCP or its partner organizations, or serve as a strong stepping stone for graduate programs or entry-level positions in digital operations.

📝 Enhancement Note: As an internship, the primary growth is in skill acquisition and practical experience. The "test & learn" environment suggests opportunities to quickly develop problem-solving skills and a data-driven mindset, which are transferable to many operations and marketing roles.

🌐 Work Environment

Office Type: On-site within a professional academic institution. This implies a structured environment with access to university resources.

Office Location(s): Paris, France (specifically within the ESCP Business School campus in the 17th arrondissement). This location offers a vibrant urban setting and easy access to public transportation.

Workspace Context:

• Collaborative Atmosphere: The role involves working within the Brand and Communication Directorate, suggesting a team-oriented environment where collaboration is encouraged.

• Tools & Technology: Access to standard office equipment and the specific digital tools mentioned (GA4, Hotjar, Looker Studio, etc.) necessary for performing the job duties.

• Learning Environment: Being part of a business school means exposure to a dynamic, intellectually stimulating environment with opportunities for informal learning and interaction with diverse individuals.

Work Schedule:

• Full-time, typically Monday to Friday, during standard business hours. The on-site nature requires physical presence at the ESCP Paris campus.

📝 Enhancement Note: The on-site requirement in Paris emphasizes immersion in the ESCP environment, offering direct interaction with colleagues and access to campus facilities. This is conducive to a structured learning experience and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter to assess qualifications and motivation for the internship.

• First Interview: Likely with the Head of Web Projects or a member of the Brand and Communication team to discuss experience, skills, and understanding of SEO, UX, and conversion concepts.

• Practical Assessment/Case Study: Potential for a small task or case study to evaluate analytical skills, problem-solving approach, and ability to interpret data or propose optimizations.

• Final Interview: May involve meeting with other team members or a director to discuss cultural fit and confirm alignment with the role's expectations.

Portfolio Review Tips:

• Showcase Relevant Projects: Highlight any academic projects, personal websites, or previous internships where you applied SEO, UX, or data analysis skills.

• Quantify Achievements: Whenever possible, use metrics to demonstrate the impact of your work (e.g., "Improved CTR by X%", "Identified Y user friction points").

• Explain Your Process: Clearly articulate your thought process, from identifying a problem to implementing a solution and analyzing results.

• Tool Proficiency: Mention specific tools you've used (GA4, Hotjar, Excel, etc.) and how you leveraged them.

• Tailor to the Role: Emphasize aspects of your experience that directly relate to conversion, UX, and SEO for web pages.

Challenge Preparation:

• Understand Core Concepts: Be ready to discuss the fundamentals of SEO (keywords, on-page, off-page), UX (user journeys, usability), and CRO (A/B testing, conversion funnels).

• Data Interpretation: Practice analyzing sample data (e.g., from GA4) to identify trends and suggest actions.

• Problem-Solving: Prepare to walk through how you would approach a specific web performance issue (e.g., low conversion rate on a specific page).

• Company Research: Understand ESCP's mission, target audience, and its current web presence.

📝 Enhancement Note: For an internship, the emphasis will be on potential, analytical thinking, and a willingness to learn, rather than extensive prior experience. Demonstrating a structured approach to problem-solving and a solid grasp of core digital concepts is key.

🛠 Tools & Technology Stack

Primary Tools:

• Google Analytics 4 (GA4): For website traffic analysis, user behavior tracking, and performance monitoring.

• Google Search Console: To monitor organic search performance, identify technical SEO issues, and understand search query data.

• Hotjar / Microsoft Clarity: User behavior analytics tools for heatmaps, session recordings, and user feedback to understand navigation and identify friction points.

• A/B Testing Platforms: Tools such as AB Tasty (mentioned implicitly) or similar platforms for designing, running, and analyzing experiments on web pages.

• Spreadsheet Software: Microsoft Excel and Google Sheets for data manipulation, analysis, and custom reporting.

• Notion / Looker Studio: For knowledge management, documentation, and creating visual dashboards for reporting and stakeholder communication.

Analytics & Reporting:

• GA4: Primary tool for website analytics.

• Search Console: For SEO performance insights.

• Looker Studio: For creating interactive dashboards and reports.

CRM & Automation:

• While not explicitly listed as a primary tool for this role, familiarity with CRM concepts might be beneficial if the school uses one for lead management (e.g., Salesforce, HubSpot). Automation tools are less central here, but the role involves optimizing processes that could be automated.

📝 Enhancement Note: Proficiency with GA4, Search Console, and at least one user behavior analytics tool (Hotjar/Clarity) is essential. Experience with data visualization tools like Looker Studio is highly valued.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Valuing insights derived from analytics and user behavior to guide strategy and improvements.

• Continuous Improvement: A commitment to iterative optimization, experimentation, and learning from results.

• User Focus: Prioritizing the user experience and striving to create intuitive and effective digital interactions.

• Collaboration: Working effectively with cross-functional teams (design, development, marketing) to achieve shared goals.

• Academic Excellence: Upholding the high standards and reputation associated with a leading business school.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with designers, developers, and communication specialists to implement web improvements.

• Feedback Exchange: Openness to providing and receiving constructive feedback on analyses, recommendations, and implemented changes.

• Knowledge Sharing: Contributing to a team environment where insights and best practices are shared to foster collective growth.

📝 Enhancement Note: The culture is likely to be professional, academic, and forward-thinking, with a strong emphasis on data and user-centricity within the context of a globally recognized educational institution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing SEO and UX: Simultaneously optimizing for search engine algorithms and user satisfaction can present complex trade-offs.

• Data Interpretation Complexity: Deriving clear, actionable insights from large datasets and diverse user behaviors requires strong analytical skills.

• Cross-Functional Alignment: Ensuring buy-in and effective collaboration with various departments (design, development, marketing) for implementation.

• Rapidly Evolving Digital Landscape: Keeping pace with changes in SEO algorithms, user behavior trends, and digital tools.

Learning & Development Opportunities:

• Specialized Training: Gain in-depth practical knowledge of SEO, UX, CRO, and web analytics through hands-on project work.

• Tool Mastery: Become proficient in essential digital operations tools like GA4, Hotjar, Looker Studio, and A/B testing platforms.

• Industry Insight: Develop an understanding of the digital marketing and operational strategies specific to the higher education sector.

• Mentorship: Benefit from guidance from experienced professionals in web project management and digital communication.

📝 Enhancement Note: This internship offers a structured environment to tackle common digital growth challenges, turning them into learning opportunities that build a strong foundation for a career in operations or digital marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach analyzing the user journey on a specific ESCP program page to identify potential conversion drop-offs?" Prepare to outline steps using tools like GA4 and Hotjar.

• "Describe a time you used data to recommend an improvement to a website or digital product. What was the outcome?" Focus on your analytical process and the impact of your recommendation.

Company & Culture Questions:

• "Why are you interested in interning at ESCP Business School specifically, and what do you hope to learn?" Research ESCP's programs, values, and global presence.

• "How do you approach working in a team, especially with individuals from different disciplines like design or development?" Emphasize collaboration and communication skills.

Portfolio Presentation Strategy:

• Select Strongest Examples: Choose 2-3 projects that best demonstrate your analytical and problem-solving skills related to web performance, SEO, or UX.

• Structure Your Narrative: For each project, explain the objective, your role, the methodology used (data analysis, tools), the solution proposed, and the results achieved (quantified if possible).

• Focus on Process: Clearly articulate your thought process and how you arrived at your conclusions and recommendations.

• Be Prepared for Questions: Anticipate questions about your choices, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: Interviewers will assess your foundational knowledge, analytical aptitude, and eagerness to learn. Demonstrating a structured, data-informed approach to problem-solving will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on careers.werecruit.io.

• Tailor Your CV: Highlight any academic projects, previous internships, or personal experiences that showcase your skills in SEO, UX, data analysis, or conversion optimization. Use keywords from the job description.

• Craft a Compelling Cover Letter: Clearly articulate your motivation for this specific internship at ESCP Business School, your understanding of the role's responsibilities, and what you aim to learn and contribute.

• Prepare Your Portfolio: Gather examples of your work (reports, presentations, case studies) that demonstrate your analytical capabilities and understanding of web performance optimization, even if from academic projects.

• Research ESCP: Familiarize yourself with ESCP's mission, values, target audience, and its current digital presence to demonstrate genuine interest and preparedness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.