Group Graphic Designer

📍 Job Overview

Job Title: Group Graphic Designer

Company: Hirsch Bedner Associates (HBA)

Location: Singapore, Singapore

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: March 17, 2026

Experience Level: 6+ Years (Mid-Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead and manage the design development of a wide range of internal and external marketing and brand communications for a world-renowned hospitality design firm.

• Conceptualize, design, and execute impactful presentations, infographics, brochures, event collateral, and pitch decks that effectively communicate HBA’s value proposition.

• Drive the visual identity and design execution of HBA and its brand portfolio in line with overarching brand strategy.

• Collaborate closely with the Global Marketing Director and Group Marketing Team to ensure visual consistency and brand integrity across all marketing platforms and digital channels.

• Develop creative solutions for marketing campaigns, brand initiatives, sales enablement materials, and internal communications, ensuring a high level of aesthetic quality and customer-centricity.

📝 Enhancement Note: This role is situated within a specialized marketing and communications function, focusing on Brand Marketing within the luxury hospitality design sector. The emphasis is on creating sophisticated, high-impact visual assets that resonate with a design-conscious clientele and internal stakeholders. While not a traditional Revenue Operations or Sales Operations role, it requires a deep understanding of how design strategically supports business development, client engagement, and brand perception, aligning with GTM (Go-To-Market) strategies.

📈 Primary Responsibilities

• Create compelling and effective designs across both print and digital marketing platforms, including brochures, event collateral, infographics, and marketing campaigns.

• Design high-impact presentations, reports, pitch decks, and project portfolios tailored for leadership, designers, and client-facing engagements.

• Develop creative solutions for promotional materials, conceptualizing and illustrating complex ideas, strategies, and brand narratives.

• Support the creative development and execution of marketing campaigns and broader brand initiatives, ensuring alignment with strategic objectives.

• Design internal communications, eNewsletters, marketing reports, and branded presentations to foster internal engagement and knowledge sharing.

• Develop and refine brand identities, logos, and comprehensive brand guidelines across various brand portfolios.

• Manage and produce digital design content for HBA’s enterprise website and other digital platforms, ensuring a cohesive online presence.

• Produce high-quality project and award submissions, posters, and promotional assets that enhance HBA's reputation and market positioning.

• Collaborate with the Brand Marketing team to maintain visual consistency and enforce brand standards across all communication channels and marketing touchpoints.

• Create essential sales enablement materials and business development collateral to support the sales pipeline and client acquisition efforts.

• Develop and maintain high-quality templates and visual assets for broader internal use, promoting efficiency and brand consistency within the organization.

• Present design concepts and ideas to stakeholders with clear rationale, demonstrating commercial application and strategic value.

• Support cross-functional collaboration by participating in brand strategy and creative brainstorming sessions, contributing design expertise.

• Act as a primary graphic design resource for the wider HBA community, providing guidance, support, and best practices in visual communication.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution across diverse marketing materials. For operations-minded candidates, the emphasis on consistency, template development, sales enablement collateral, and presenting design concepts with commercial rationale are key areas that align with GTM support functions. The role requires a strong understanding of how design directly impacts business development and client perception.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communications, or a closely related field.

Experience:

• Minimum of 6 years of professional graphic design experience, with a strong preference for experience supporting marketing, communications, or branding functions.

Required Skills:

• Graphic Design Proficiency: Comprehensive expertise in graphic design principles and application.

• Adobe Creative Suite: Advanced proficiency, particularly in Adobe InDesign and Adobe Photoshop.

• Presentation Design: Demonstrated skill in creating impactful and visually engaging presentations, pitch decks, and reports.

• Visual Storytelling: Ability to translate complex ideas and brand narratives into compelling visual formats.

• Typography & Layout: Strong understanding and application of typographic principles and effective layout design.

• Brand Identity Development: Experience in creating and managing brand identities, logos, and brand guidelines.

• Print Design: Expertise in preparing and executing designs for various print mediums.

• Digital Design: Proficiency in designing for digital platforms, including websites and social media.

• Infographics: Skill in creating clear, informative, and visually appealing infographics.

• Marketing Collateral Creation: Experience developing a wide range of marketing materials to support GTM strategies.

Preferred Skills:

• Video Editing/Motion Graphics: Experience with software such as Adobe Premiere Pro or After Effects is highly desirable.

• Conceptual Thinking & Design Strategy: Strong ability to develop innovative design concepts and strategic visual approaches.

• Information Design: Skill in organizing and presenting complex data visually.

• Corporate Branding: Deep understanding of corporate branding principles and execution.

• Color Theory & Visual Hierarchy: Advanced knowledge and application of color principles and visual organization.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills and strategic thinking. For operations candidates, the ability to translate business objectives into visual assets (presentation design, sales enablement collateral, infographics) and the proficiency in tools like InDesign and Photoshop are critical. The preference for video/motion graphics experience indicates a forward-looking approach to content creation, relevant to modern GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Presentation Design Excellence: Showcase a robust collection of presentation designs, pitch decks, and reports that demonstrate clarity, impact, and strategic communication. Highlight how designs supported specific business objectives or client engagements.

• Visual Storytelling Case Studies: Include case studies that illustrate your ability to conceptualize and execute complex brand narratives or strategies through visual mediums. Detail the problem, your process, and the visual solution.

• Brand Identity & Guideline Examples: Present examples of brand identity development, including logo design and comprehensive brand guidelines. Demonstrate an understanding of how these assets maintain consistency and reinforce brand values.

• Print & Digital Integration: Feature projects that span both print and digital platforms, showcasing your versatility and ability to maintain brand consistency across different media.

• Impact & Application Focus: Select projects that clearly demonstrate the application and impact of your design work, such as marketing collateral that drove engagement, or sales enablement materials that supported business development.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your design process, from initial brief interpretation and concept development to final execution and stakeholder feedback loops. Highlight how you optimize your workflow for efficiency and quality.

• System Implementation & Collaboration: Illustrate how you integrate design work within broader marketing campaigns and collaborate with different teams (e.g., marketing, sales, leadership). Discuss any template development or asset management processes you've implemented.

• Measurement & Performance Analysis: While direct metrics may be limited for a graphic designer, be ready to discuss how you assess the effectiveness of your designs, perhaps through stakeholder feedback, alignment with campaign goals, or contributing to brand perception.

📝 Enhancement Note: For this role, the "portfolio" is paramount and serves as the primary demonstration of capability, analogous to process documentation and case studies in operations. Candidates should curate their portfolio to highlight not just aesthetic skill but also strategic application and problem-solving, particularly in areas like presentation design and sales enablement collateral, which directly support GTM functions.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Retirement Savings Plan: Contributions to a national or company-sponsored retirement fund (e.g., CPF in Singapore).

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and attending industry events to enhance design skills and stay abreast of trends.

• Global Exposure: Opportunity to work on high-profile international projects within the luxury hospitality sector.

• Creative Work Environment: Access to a dynamic and inspiring workspace with tools and resources to foster creativity.

• Potential for Bonuses: Performance-based bonuses may be offered.

Working Hours:

• Standard Full-Time: Approximately 40 hours per week, typically Monday to Friday.

• Flexibility may be offered based on project demands and team needs, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is based on research for experienced Graphic Designers in Singapore, considering the company's industry (luxury hospitality design) and international presence. Benefits are typical for full-time positions at reputable global firms. The on-site nature of the role is confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality Design (Luxury Interior Design)

Company Size: HBA is a large global firm, with employee numbers often exceeding 500 globally. This suggests a structured environment with established processes and ample resources.

Founded: 1965. HBA has a long-standing reputation and deep expertise in the luxury hospitality design sector, indicating a culture that values experience, quality, and innovation.

Team Structure:

• The Group Graphic Designer will be part of the Group Brand Marketing team, based in Singapore.

• This team likely collaborates closely with the Global Marketing Director, other marketing specialists, and cross-functionally with design teams, business development, and leadership.

Methodology:

• Data-Driven Design Support: While design is creative, HBA's focus on business fundamentals implies designs will be evaluated for their effectiveness in supporting marketing and branding goals, client engagement, and business development.

• Workflow Planning & Optimization: The team likely employs structured project management methodologies to handle diverse client projects and marketing initiatives efficiently.

• Automation & Efficiency Practices: Emphasis on developing templates and high-quality assets for wider internal use suggests a focus on streamlining design processes and ensuring brand consistency across the organization.

Company Website: https://careers.hba.com

📝 Enhancement Note: HBA's legacy and global presence indicate a culture that prioritizes excellence, sophisticated aesthetics, and strategic impact. For a designer, this means working within a framework that values both creative vision and its contribution to business objectives, particularly in the high-stakes luxury market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-to-Senior level Graphic Designer, with specific emphasis on leadership within design execution for marketing and brand initiatives. It's a key contributor role within the Brand Marketing team.

Reporting Structure: The Group Graphic Designer reports to the Global Marketing Director and/or Group Marketing Team leadership. There will likely be close collaboration with design principals and project teams.

Operations Impact: The role's impact is significant in shaping HBA's external perception and supporting business development through compelling visual communications. High-quality pitch decks, portfolios, and marketing collateral directly influence client acquisition and brand positioning in the competitive luxury hospitality market.

Growth Opportunities:

• Specialization & Expertise: Deepen expertise in specific design areas such as presentation design, brand identity for luxury markets, or digital content strategy.

• Leadership Development: Potential to lead design projects, mentor junior designers, and contribute to broader design strategy discussions.

• Cross-functional Exposure: Gain deeper insight into marketing, sales, and business development functions within a global luxury brand.

• Global Project Involvement: Contribute to design for high-profile projects worldwide, expanding professional portfolio and network.

• Skill Expansion: Opportunity to develop skills in areas like motion graphics, video editing, or advanced digital design tools.

📝 Enhancement Note: While not a direct operations role, the "impact" and "growth" are framed through the lens of how design supports business operations (GTM, sales enablement, brand management). Career progression would involve increased strategic input, project leadership, and potentially moving into a Design Manager or Art Director role within HBA's marketing structure.

🌐 Work Environment

Office Type: HBA operates in the luxury design sector, suggesting a professional and aesthetically refined office environment. It's likely designed to inspire creativity and client engagement.

Office Location(s): The role is based in Singapore, at 135 Cecil St, Singapore 069536. This is a central business district location, implying accessibility and a dynamic urban setting.

Workspace Context:

• Collaborative Environment: Expect to work closely with the marketing team and potentially other departments, fostering a collaborative atmosphere for brainstorming and project execution.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially project management tools. The office environment would likely support high-quality visual output.

• Team Interaction: Opportunities for regular interaction with colleagues within the marketing team and potentially across design groups, facilitating knowledge sharing and creative synergy.

Work Schedule:

• The role is full-time and on-site, implying a consistent presence in the Singapore office. While core hours will apply, there might be some flexibility depending on project deadlines, but the primary expectation is on-site attendance to facilitate collaboration and access to resources.

📝 Enhancement Note: The on-site requirement is crucial. For operations roles, this translates to direct collaboration, immediate feedback loops with stakeholders, and alignment with team rhythms, which are often critical for efficient project delivery and GTM support.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Interview (Round 1): Candidates will likely present a curated selection of their best work, focusing on projects relevant to presentation design, brand collateral, and storytelling. This will be followed by an interview to discuss experience, design process, and strategic thinking.

• Skills Assessment/Case Study (Optional): A practical design exercise or a short case study might be given to evaluate problem-solving skills, speed, and ability to interpret a brief.

• Team/Stakeholder Interviews (Round 2): Interviews with the Global Marketing Director, members of the marketing team, and potentially other senior stakeholders to assess cultural fit, communication skills, and strategic alignment.

• Final Interview: Discussion with senior leadership to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Selectively: Focus on your strongest, most relevant projects. For this role, prioritize presentation design, brand identity work, and collateral that demonstrates strategic thinking and visual storytelling.

• Showcase Process: For each project, briefly explain the brief, your conceptual approach, design process, challenges faced, and the final outcome. Highlight how your design solved a problem or met a business objective.

• Quantify Impact (where possible): Even for design roles, try to link your work to business outcomes. Did a brochure increase inquiries? Did a presentation win a client?

• Demonstrate Versatility: Include examples across both digital and print media.

• Tailor to HBA: Research HBA's current branding and recent projects. If possible, subtly tailor your presentation to show how your style and approach align with their luxury aesthetic and client base.

Challenge Preparation:

• Presentation Design: Be ready to discuss your approach to creating impactful presentations for diverse audiences. Practice articulating the strategic rationale behind your design choices.

• Brand Consistency: Understand how to maintain brand guidelines across various applications and how to adapt a brand's visual language for different contexts.

• Problem-Solving: Prepare to discuss how you approach design challenges, such as tight deadlines, complex information, or conflicting stakeholder feedback.

📝 Enhancement Note: The emphasis on portfolio review and presentation is critical. Candidates should treat their portfolio as a strategic document, demonstrating not just technical skill but also business acumen and an understanding of how design supports GTM objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout, brochure design, pitch decks, and print collateral. Mastery is expected.
  • Adobe Photoshop: Crucial for image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: Important for logo design, vector graphics, and detailed illustrations.

• Presentation Software: Proficiency with tools like Microsoft PowerPoint and/or Google Slides for creating client-facing presentations and internal reports.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Video Editing/Motion Graphics Software: Adobe Premiere Pro, Adobe After Effects (desirable).

• Project Management Tools: Familiarity with tools like Asana, Trello, or Monday.com for managing design projects and deadlines.

• Digital Asset Management (DAM) Systems: Experience with storing, organizing, and retrieving design assets.

📝 Enhancement Note: The core technical requirement is deep proficiency in Adobe Creative Suite, particularly InDesign and Photoshop. The "desirable" skills in motion graphics and video editing highlight a trend towards dynamic digital content, which is increasingly important for GTM strategies.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering design work of the highest aesthetic and functional quality, reflecting HBA's luxury brand positioning.

• Innovation & Creativity: Encouraging novel design solutions that push boundaries and resonate with sophisticated clientele.

• Collaboration & Teamwork: Working effectively within the marketing team and with cross-functional departments to achieve shared goals.

• Client-Centricity: Understanding client needs and designing solutions that address them effectively, contributing to client satisfaction and business success.

• Professionalism & Integrity: Upholding high ethical standards and professional conduct in all interactions and work.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and design teams to ensure design outputs align with strategic objectives and client requirements.

• Process Review & Feedback: Openness to constructive feedback on designs and a willingness to participate in iterative design processes.

• Knowledge Sharing: Contributing to a team environment where design best practices, trends, and insights are shared among colleagues.

📝 Enhancement Note: The company values emphasize a blend of creative passion and business pragmatism, essential for a role that bridges creative output with strategic business support. The collaborative style is key for effective GTM execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Ensuring innovative designs remain consistent with HBA's established luxury brand identity and guidelines.

• Managing Diverse Stakeholder Needs: Catering to the varied aesthetic preferences and strategic requirements of different internal stakeholders (leadership, design teams, marketing).

• Meeting Tight Deadlines: Effectively managing workload and prioritizing tasks in a fast-paced, deadline-driven environment common in marketing and design.

• Translating Complex Concepts Visually: The challenge of simplifying and visualizing intricate ideas, strategies, or project details into understandable and compelling graphics.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features within Adobe Creative Suite or explore specialized design software.

• Industry Trend Immersion: Attending design conferences, webinars, or workshops focused on luxury branding, hospitality trends, and digital design innovation.

• Mentorship: Learning from experienced marketing leaders and senior designers within HBA's global network.

• Exposure to Global Projects: Gaining experience with diverse international projects, enhancing adaptability and understanding of global market nuances.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how a designer can contribute strategically and develop professionally within HBA's unique environment, aligning design skills with business development needs.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a pitch deck for a high-profile luxury hotel project, considering HBA's brand and the client's expectations?" (Focus on your process, research, and strategic visual choices.)

• "Describe a time you had to translate a complex business strategy or concept into a clear and compelling visual graphic. What was your approach and the outcome?" (Highlight storytelling and problem-solving.)

Company & Culture Questions:

• "What appeals to you about HBA's work in the luxury hospitality design sector?" (Show research and genuine interest.)

• "How do you fit into a collaborative team environment, and how would you contribute to HBA's marketing team?" (Emphasize teamwork and communication.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around key projects, weaving a narrative about your skills, process, and impact.

• Highlight Strategic Thinking: For each project, articulate why you made certain design decisions, linking them to the brief, target audience, and business goals.

• Showcase Versatility: Include examples of both print and digital work, and demonstrate your ability to handle different types of collateral (presentations, brochures, brand identity).

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, keeping the audience engaged.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, problem-solving abilities, and an understanding of how design supports business objectives within the luxury hospitality context.

📌 Application Steps

To apply for this graphic design position:

• Submit your CV and a curated portfolio through the HBA careers portal.

• Portfolio Customization: Select your best projects that showcase presentation design, brand identity, and visual storytelling. Ensure your portfolio reflects an understanding of luxury aesthetics and strategic communication.

• Resume Optimization: Tailor your resume to highlight your 6+ years of experience in graphic design, specifically mentioning experience with marketing, branding, and creating pitch decks, brochures, and digital/print collateral. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale behind your work, and how your skills align with HBA's brand and business goals. Prepare to present your portfolio effectively.

• Company Research: Thoroughly research Hirsch Bedner Associates, their portfolio, recent projects, and their position in the luxury hospitality design market. Understand their brand values and aesthetic.

⚠️ Important Notice: This enhanced job description provides detailed insights based on the provided information and industry standards. Candidates should verify specific details, particularly regarding benefits and interview stages, directly with Hirsch Bedner Associates during the application process.