Group Experience Design Manager - Content & AI

📍 Job Overview

Job Title: Group Experience Design Manager - Content & AI

Company: MYOB

Location: Sydney, Australia / Melbourne, Australia

Job Type: Permanent

Category: Experience Design & Content Strategy (with a focus on AI Integration)

Date Posted: 2025-12-09

Experience Level: Mid to Senior Level (equivalent to 5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic direction for how intelligence and language are integrated across MYOB's product portfolio, with a specific emphasis on AI-driven experiences.

• Shape customer perception and trust in AI by defining cohesive patterns, systems, and narratives that ensure intelligent, human-centric, and brand-aligned product interactions.

• Guide and mentor a cross-disciplinary team encompassing AI experience design, UX writing, and conversational design to elevate both visual and verbal craft.

• Act as a key liaison between Product, Brand, and Design Systems teams to ensure AI and content strategies are executed with clarity, consistency, and strategic purpose.

• Drive the company's AI-first experience strategy, exploring next-generation interfaces and agentic workflows to foster confidence in AI-augmented design across the business.

📝 Enhancement Note: This role is positioned at a managerial level, requiring leadership of a specialized team focused on the intersection of AI, content, and user experience. The emphasis on "Group" suggests oversight across multiple product lines or business units, demanding strong strategic alignment and cross-functional influence. The focus on AI and content signifies a critical area for MYOB's future product development and customer engagement strategy, requiring a candidate who can both innovate and operationalize these complex domains.

📈 Primary Responsibilities

• Define and champion the overarching AI and Content Experience strategy for MYOB's product ecosystem, ensuring alignment with business objectives and user needs.

• Lead the discovery, design, and delivery of AI-powered, data-driven, and highly interactive product experiences, from ideation to implementation.

• Oversee the development and refinement of content design principles, UX writing standards, and conversational design guidelines to build trust and clarity in AI interactions.

• Collaborate closely with Product Management, Engineering, Brand, and Data teams to translate customer insights, behavioral understanding, and data into actionable experience strategies that drive value.

• Contribute to and influence the evolution of MYOB's design systems and component libraries, ensuring they effectively support AI and content-driven features at scale.

• Foster a culture of innovation and continuous learning around AI, agents, automation, and adaptive interfaces within the design and product teams.

• Develop and present compelling narratives and strategic proposals to diverse stakeholders, simplifying complex AI and content concepts into tangible, inspiring visions.

• Partner with design and product leaders to advocate for an AI-first approach and guide the exploration of next-generation user interfaces and agentic workflows.

📝 Enhancement Note: The responsibilities clearly indicate a leadership role that requires not only design expertise but also strategic vision, team management, and strong stakeholder influence. The emphasis on "discovery through to delivery" highlights the need for end-to-end project ownership and execution.

🎓 Skills & Qualifications

Education: While specific degrees are not listed, a Bachelor's or Master's degree in Design (e.g., Interaction Design, Graphic Design, UX Design), Human-Computer Interaction, Computer Science, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience:

• Minimum of 5-10 years of progressive experience in user experience design, with a significant portion focused on leading complex, cross-functional projects from discovery through to delivery.

• Demonstrated experience in designing or leading the development of AI-powered, data-driven, or highly interactive product experiences.

Required Skills:

• AI Experience Design Leadership: Proven experience in conceptualizing, designing, and leading the implementation of AI-driven product features and user experiences.

• Content Design & UX Writing: Deep expertise in crafting clear, concise, and trustworthy language for digital products, particularly in the context of AI and conversational interfaces.

• Conversational Design: Understanding of designing natural, intuitive, and effective conversational flows for chatbots, voice assistants, or other AI agents.

• Interaction & Visual Design: Strong proficiency in modern interaction and visual design principles, with the ability to create intuitive and aesthetically pleasing user interfaces.

• Systems Thinking: Ability to design and contribute to scalable design systems and component libraries, ensuring consistency and efficiency across a product ecosystem.

• Prototyping Proficiency: Hands-on experience with modern prototyping tools such as Figma, V0, Diagram, or Framer for creating interactive mockups and user flows.

• Customer Insight & Data Translation: Ability to synthesize customer insights, behavioral data, and analytics into clear, actionable experience strategies and tangible value creation.

• Ambiguity Navigation: Comfort and effectiveness in working within ambiguous environments, aligning diverse collaborators across Product, Engineering, Brand, and Data functions.

• Storytelling & Communication: Exceptional ability to articulate complex ideas simply, tangibly, and inspiringly to various audiences.

• AI Curiosity & Optimism: A genuine interest and forward-thinking perspective on AI, agents, automation, adaptive interfaces, and the evolving human-AI relationship.

Preferred Skills:

• Experience managing and mentoring cross-disciplinary design teams.

• Familiarity with Agile development methodologies and their application in design workflows.

• Experience in the business management software or SaaS industry.

• Knowledge of AI ethics, bias mitigation, and responsible AI design principles.

• Experience with user research methodologies specifically for AI and complex systems.

📝 Enhancement Note: The "5-10 years" experience level is inferred from the "Group Manager" title and the scope of responsibilities, indicating a need for seasoned professionals capable of strategic leadership and complex project management. The listed skills are directly extracted and contextualized for an AI and Content Design leadership role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Experience Design Case Studies: Demonstrations of how you've conceptualized, designed, and delivered AI-integrated product features, highlighting problem statements, design process, AI considerations, and outcomes.

• Content Strategy & UX Writing Examples: Showcase of your ability to craft compelling and trustworthy language for digital products, particularly for AI interactions, including examples of UX writing, microcopy, and conversational flows.

• Design System Contributions: Evidence of your involvement in developing or contributing to design systems, with a focus on how these systems accommodate and scale AI and content components.

• Cross-Functional Project Leadership: Examples demonstrating your ability to lead complex projects involving multiple disciplines (Product, Engineering, Brand, Data), showcasing your collaboration and stakeholder management skills.

• Prototyping & Tools Showcase: Demonstrations of your proficiency with modern design and prototyping tools (e.g., Figma, Framer) to illustrate complex user flows and interface designs.

Process Documentation:

• AI Integration Workflows: Documentation or examples of how you've mapped out and optimized workflows for integrating AI capabilities into product development lifecycles, from ideation to iteration.

• Content Governance & Style Guides: Examples of established content governance processes or style guides that ensure brand consistency and quality across AI-generated and human-written content.

• Design System Documentation Standards: Principles or examples of how design systems are documented to effectively support AI features, including component specifications and usage guidelines.

• Cross-Functional Collaboration Frameworks: Outlines or examples of processes established for effective collaboration between design, product, engineering, and data teams on AI initiatives.

📝 Enhancement Note: For a role focused on AI and Content Design leadership, a portfolio is crucial. It should not only showcase visual and interaction design but also strategic thinking around AI integration, content effectiveness, and team leadership. The emphasis is on demonstrating a systematic approach to complex design challenges.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Group Experience Design Managers with AI and Content expertise in Sydney and Melbourne, Australia, a competitive salary range would typically fall between AUD $160,000 and AUD $220,000 per annum, depending on experience, qualifications, and specific responsibilities.

Benefits:

• Flexible, Hybrid Workplace: Offers a balance between remote and in-office work, fostering autonomy and work-life integration.

• Home Office Setup Assistance: Financial support to create an effective and comfortable home working environment.

• Wellbeing Support: Access to resources and programs like Sonder, focused on the holistic wellbeing of employees.

• Professional Development: Opportunities for in-house training, LinkedIn Learning access, conferences, and study assistance to foster continuous skill enhancement.

• Generous Leave Options: Comprehensive leave provisions including purchased leave, parental leave, and specific support leaves (domestic violence, transgender, community, study) to support employee needs.

• Corporate Discounts & Vouchers: Benefits providing cost savings on goods and services from various retailers.

• Community Engagement: Opportunities to join internal communities focused on Wellness, Belonging, and Planet, allowing for contribution to social and environmental initiatives.

Working Hours: A standard full-time work week is typically 40 hours. The hybrid arrangement offers flexibility in scheduling, allowing for adaptation to project needs and personal commitments.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in major Australian cities like Sydney and Melbourne, considering the leadership level and specialized skill set in AI and Content Design. The benefits are directly derived from the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Management Solutions / Software as a Service (SaaS). MYOB operates within the FinTech and Business Software sector, providing essential tools for Australian and New Zealand businesses to manage their operations, finances, and growth. This context means a strong focus on reliability, user-friendliness, and tangible business value.

Company Size: MYOB is a significant player in its market, indicating a mid-to-large enterprise size. This typically means established processes, cross-functional teams, and opportunities for impact within a structured organization, but also a need for agility and clear communication to navigate.

Founded: Founded in 1991, MYOB has a long history and established presence in the Australian business software landscape. This longevity suggests a stable company with a deep understanding of its customer base and market, while also being adaptable to technological shifts like AI.

Team Structure:

• Cross-Functional Collaboration: The role explicitly requires close partnership with Product, Brand, and Design Systems teams, indicating a highly collaborative and integrated approach to product development.

• Leadership Hierarchy: As a "Group Manager," the role likely sits within a broader Design or Product leadership structure, overseeing a specialized team and reporting to a Director or VP level.

• Specialized Expertise: The team comprises AI experience designers, UX writers, and conversational designers, highlighting a focus on specialized craft within the broader UX discipline.

Methodology:

• AI-First Experience Strategy: A core methodology for this role is driving an AI-first approach, meaning AI is not an add-on but a foundational element in designing future experiences.

• Human-Centered Design: Despite the AI focus, the company emphasizes "human-centric" and "distinctly MYOB" experiences, indicating a balanced approach that prioritizes user needs and brand identity.

• Data-Driven Insights: The role requires translating customer insights and behavioral data into design strategies, underscoring a commitment to data informing product decisions.

• Agile & Iterative Development: While not explicitly stated, a company of this nature in the tech sector typically employs agile methodologies, requiring adaptability and iterative design processes.

Company Website: https://www.myob.com/

📝 Enhancement Note: The company context highlights MYOB's mission to support businesses and its commitment to people. The "Group Experience Design Manager" role is positioned at the forefront of integrating AI into this mission, requiring strategic leadership that bridges technology, user experience, and business value.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the Experience Design function, specifically focused on a critical emerging area: AI and Content. It's a management role that requires strategic thinking, team leadership, and the ability to influence product direction across multiple areas. It sits above individual contributor roles and potentially below a Head of Design or Director of Product.

Reporting Structure: The Group Experience Design Manager will likely report to a Director of Product Design, Head of UX, or a VP of Product. They will manage a team of specialists in AI Experience Design, UX Writing, and Conversational Design. Collaboration will be extensive with Product Managers, Engineering Leads, Brand Managers, and Data Scientists.

Operations Impact: The impact of this role is significant, directly influencing how customers perceive and interact with MYOB's products through AI and content. Success means enhancing user trust, improving efficiency, and driving adoption of AI-powered features. This role is pivotal in shaping the future of MYOB's product ecosystem and its competitive positioning in an increasingly AI-driven market. It contributes to revenue growth by improving user engagement and retention, and operational efficiency by streamlining user tasks.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to evolve into a Director-level role overseeing a larger design domain or a broader portfolio of AI initiatives.

• Specialization & Thought Leadership: Opportunity to become a recognized expert in AI-driven user experience and content strategy, both internally and within the industry.

• Cross-Functional Leadership: Potential to move into broader product leadership roles, leveraging deep understanding of AI and user experience to influence overall product strategy.

• Mentorship & Team Development: Continued opportunity to mentor and develop specialized design talent, building high-performing teams.

• Innovation & Future-Facing Projects: Engaging in cutting-edge projects exploring next-generation interfaces and agentic workflows, positioning MYOB at the forefront of technological advancement.

📝 Enhancement Note: This role is a significant step in a design leadership career path, focusing on a high-demand specialization. The growth potential is tied to successfully leading AI integration and influencing the company's technological and experiential direction.

🌐 Work Environment

Office Type: MYOB offers a hybrid workplace, indicating a blend of remote work flexibility and in-office collaboration. The offices are described as "centrally located," suggesting professional, accessible workspaces designed for team interaction.

Office Location(s): Sydney, New South Wales, Australia and Melbourne, Victoria, Australia. These are major business hubs, offering a dynamic work environment and access to talent.

Workspace Context:

• Collaborative Hubs: The office spaces are designed to facilitate in-person celebrations and social events, fostering a strong team culture and connection.

• Technology Enabled: While not explicitly detailed, a company like MYOB would provide modern technology infrastructure and tools necessary for design and collaboration in a hybrid setting.

• Team Interaction: The hybrid model encourages intentional in-office days for team collaboration, brainstorming, and relationship building, balanced with the flexibility of remote work.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, with the hybrid arrangement providing flexibility in how and where work is accomplished, rather than a drastically different schedule. This flexibility is beneficial for managing complex design processes and deep work sessions.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect, requiring candidates to be comfortable with both independent remote work and collaborative in-office sessions. The emphasis on office interaction for specific events suggests that in-person presence is valued for team cohesion and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and resume, with a strong emphasis on your portfolio showcasing relevant experience in AI, content design, and leadership.

• Hiring Manager/Team Interview: A discussion focused on your experience leading cross-functional teams, designing AI-powered experiences, and your strategic approach to content and AI integration. Expect questions about your leadership style, how you handle ambiguity, and your vision for AI in user experience.

• Portfolio Presentation: A dedicated session where you will present selected case studies from your portfolio. This is a critical opportunity to demonstrate your process, problem-solving skills, and impact. Be prepared to discuss your role, the challenges, your solutions, and the measurable outcomes.

• Cross-Functional Stakeholder Interviews: Meetings with key collaborators from Product, Engineering, and Brand to assess your ability to align diverse perspectives, communicate effectively, and drive consensus.

• Final Interview: Potentially with a senior leader (e.g., Head of Design, VP Product) to discuss strategic fit, long-term vision, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best represent your leadership in AI experience design, content strategy, and cross-functional collaboration. Prioritize projects with clear AI components or significant content design challenges.

• Structure Your Narrative: For each case study, clearly articulate: the problem statement, your role and responsibilities, the design process (including discovery, ideation, prototyping, AI considerations), key decisions made, collaborations, challenges faced, solutions implemented, and measurable outcomes (e.g., user engagement, task completion rates, trust metrics).

• Highlight AI & Content Impact: Explicitly detail how AI was integrated, the rationale behind content choices, and the impact on user perception, trust, and task success. Quantify results wherever possible.

• Showcase Leadership & Collaboration: Demonstrate how you led teams, influenced stakeholders, and navigated complex cross-functional dynamics.

• Prepare for Q&A: Anticipate questions about your design philosophy, how you handle difficult design decisions, your approach to AI ethics, and how you foster innovation within a team.

Challenge Preparation:

• AI Strategy Scenario: You might be asked to outline how you would approach designing an AI feature for a specific MYOB product, considering content, user trust, and business goals.

• Content Design Challenge: A prompt to refine existing copy or design a conversational flow for a given scenario, focusing on clarity, tone, and user guidance.

• System Design Thinking: Questions about how you would extend or adapt a design system to accommodate new AI functionalities or content patterns.

• Stakeholder Alignment Exercise: You may be asked to role-play a scenario where you need to gain buy-in from different departments for an AI initiative.

📝 Enhancement Note: The interview process will heavily rely on your portfolio to validate your experience. Preparing compelling case studies that specifically address AI integration, content effectiveness, and leadership will be key. Expect behavioral and situational questions that probe your leadership and problem-solving capabilities in complex, ambiguous environments.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma (highly probable, given industry trends), potentially others like Sketch, Adobe XD. Modern tools like V0, Diagram, and Framer are explicitly mentioned, indicating a forward-looking approach to design and prototyping, especially for AI interfaces.

• Design Systems: Tools for managing and contributing to design systems (e.g., Zeroheight, Storybook, or Figma's component features).

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, Trello, or Monday.com for managing workflows and team tasks.

Analytics & Reporting:

• Product Analytics: Tools such as Google Analytics, Amplitude, Mixpanel, or Pendo to track user behavior, feature adoption, and AI interaction effectiveness.

• Data Visualization: Tools like Tableau, Power BI, or Looker for creating dashboards and reports to communicate insights on AI feature performance and user engagement.

CRM & Automation:

• CRM: While not directly managed by this role, understanding how design impacts CRM data and workflows (e.g., Salesforce, HubSpot) can be beneficial.

• Automation/AI Platforms: Familiarity with AI platforms or frameworks, or tools that facilitate AI integration and workflow automation, may be advantageous.

📝 Enhancement Note: Proficiency in modern prototyping tools like Figma is essential. Given the AI and content focus, familiarity with tools that support AI development, data analysis, and collaborative design workflows will be highly valued.

👥 Team Culture & Values

Operations Values:

• Helping Businesses Thrive: A core value is empowering businesses through technology, meaning operations professionals must focus on delivering tangible business value and efficiency.

• People-Centricity: Emphasizing that the business of software is the business of people – this translates to a focus on user experience, employee wellbeing, and inclusive culture.

• Impact & Purpose: Encouraging employees to focus on what matters and do "Big Things," suggesting a culture that values meaningful contributions and ownership.

• Collaboration & Community: Fostering a sense of belonging and collective effort, evident in the emphasis on cross-functional teamwork and internal community groups.

• Embracing Difference: A commitment to diversity and inclusion, valuing unique contributions and fresh perspectives.

Collaboration Style:

• Cross-Functional Integration: The role demands seamless collaboration across Product, Brand, Data, and Engineering, requiring clear communication, shared understanding, and consensus-building.

• Feedback-Driven: A culture that values feedback exchange and continuous improvement, likely through regular design reviews, retrospectives, and open dialogue.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, especially in new domains like AI, to elevate the entire team's capability.

• Data-Informed Decision Making: A collaborative approach where data and user insights are shared and used collectively to inform design and product strategies.

📝 Enhancement Note: MYOB's culture appears to be a blend of purpose-driven business support, employee well-being, and collaborative innovation. For this role, demonstrating how you champion AI and content strategy while aligning with these core values will be important.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating AI Ambiguity: Leading in a rapidly evolving field of AI, requiring continuous learning and the ability to translate complex, nascent technologies into clear user experiences.

• Balancing Innovation with Stability: Integrating cutting-edge AI features while maintaining the reliability and user-friendliness expected of business management software.

• Cross-Functional Alignment: Securing buy-in and alignment from diverse teams (Product, Engineering, Brand, Data) on AI strategy and implementation, which can have differing priorities.

• Building Trust in AI: Designing experiences that foster customer confidence and trust in AI-driven functionalities, overcoming potential user skepticism or concerns.

• Scaling Content & AI Systems: Ensuring that content and AI design patterns can be effectively scaled across a broad product ecosystem, maintaining consistency and quality.

Learning & Development Opportunities:

• AI & Emerging Tech: Deep dive into AI research, machine learning principles, and next-generation interfaces through internal resources, external training, and conferences.

• Leadership & Management: Opportunities to hone leadership skills through managing a specialized team, mentorship programs, and leadership development initiatives.

• Industry Best Practices: Staying abreast of global trends in AI, conversational design, and content strategy through industry publications, webinars, and professional networks.

• Cross-Disciplinary Skill Building: Gaining deeper insights into Product Management, Brand Strategy, and Data Science through close collaboration and potential cross-functional learning opportunities.

📝 Enhancement Note: The challenges are inherent to leading in a new technological frontier like AI within a mature business software context. The growth opportunities are substantial for individuals looking to deepen their expertise in AI-driven design and leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you define and drive an AI-first experience strategy for a business management software company like MYOB, considering both innovation and user trust?"

• "Describe your process for translating complex customer insights and behavioral data into actionable AI and content strategies that deliver tangible business value."

Company & Culture Questions:

• "Given MYOB's mission to help businesses start, survive, and succeed, how would you ensure our AI and content experiences directly contribute to this purpose?"

• "How do you foster a culture of collaboration and continuous learning within a specialized design team, especially in a rapidly evolving field like AI?"

Portfolio Presentation Strategy:

• Narrative Arc: Structure your case study presentations with a clear beginning (problem), middle (process, solutions, AI/content rationale), and end (impact, learnings).

• Quantify Everything: For each project, clearly articulate the measurable outcomes. Use metrics related to user engagement, task completion, efficiency gains, trust scores, or adoption rates.

• Emphasize Your Leadership: Clearly delineate your role, your team's contributions, and how you influenced decisions and outcomes.

• Address AI & Content Specifically: For AI projects, explain the AI's role, benefits, and limitations. For content, explain the strategic choices made regarding tone, clarity, and trust-building for AI interactions.

• Anticipate Deep Dives: Be prepared for detailed questions about your design decisions, your understanding of AI principles, your approach to ethical AI, and your experience with specific tools and methodologies.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership capabilities, and a deep understanding of how AI and content can be strategically leveraged to enhance user experience and business value within the context of MYOB's mission.

📌 Application Steps

To apply for this Group Experience Design Manager position:

• Submit your application through the MYOB careers portal via the provided job link.

• Tailor Your Resume: Highlight keywords related to AI experience design, content strategy, UX writing, conversational design, leadership, cross-functional collaboration, and relevant prototyping tools (Figma, Framer, etc.). Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your experience leading AI-driven design projects, demonstrating your strategic thinking, process, and impact. Ensure these examples clearly articulate your role, the challenges, the solutions involving AI and content, and measurable results.

• Prepare Your Presentation: Practice presenting your portfolio case studies concisely and compellingly, focusing on your leadership, strategic approach, and ability to articulate complex ideas. Be ready to discuss your vision for AI in product design and how you build trust through content.

• Research MYOB: Gain a deep understanding of MYOB's products, mission, values, and recent developments. Consider how your expertise in AI and content design can specifically contribute to their business goals and user base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.