Graphic Designer- WFH

📍 Job Overview

Job Title: Graphic Designer
Company: TORKLAW
Location: Irvine, California, United States
Job Type: FULL_TIME
Category: Marketing Operations / Creative Services
Date Posted: July 23, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote (WFH)

🚀 Role Summary

• This role focuses on creating visually compelling graphics and digital assets to support TORKLAW's brand and marketing initiatives, aligning with a data-driven approach to design and campaign effectiveness.
• Key responsibilities include developing creative concepts, ensuring brand consistency across all visual communications, and optimizing designs for various digital platforms to enhance online presence and client engagement.
• The position requires strong collaboration with legal and marketing teams, emphasizing clear communication and a shared understanding of campaign goals to drive impactful visual storytelling.
• Candidates will manage multiple design projects simultaneously, demonstrating strong project management skills and an ability to deliver high-quality work within fast-paced, deadline-driven environments.
• This role plays a crucial part in TORKLAW's mission to deliver exceptional client experiences through consistent and engaging brand representation.

📝 Enhancement Note: While the provided description focuses on graphic design, the context of a "leading personal injury law firm" and emphasis on "branding and marketing principles" suggests this role will be deeply integrated with marketing operations. The expectation is to create assets that directly support lead generation, client acquisition, and brand awareness campaigns, requiring an understanding of conversion-focused design and digital marketing best practices. The role is categorized under Marketing Operations due to its direct impact on GTM strategies.

📈 Primary Responsibilities

• Design and produce a wide range of visually engaging graphics, including digital advertisements, social media content, website banners, infographics, email templates, brochures, and presentation materials, all optimized for maximum impact and engagement.
• Collaborate closely with marketing professionals and legal teams to conceptualize and develop creative visual strategies that effectively communicate TORKLAW's brand message, value proposition, and legal services.
• Ensure all created visual assets strictly adhere to TORKLAW's brand guidelines, maintaining consistency in tone, style, and messaging across all marketing channels and client touchpoints.
• Manage the entire design lifecycle for multiple projects, from initial concept and client brief through to final delivery, ensuring timely completion and adherence to project scope and quality standards.
• Conduct research on current design trends, digital marketing best practices, and competitor visual strategies to inform and elevate creative output, driving continuous improvement in design effectiveness.
• Support the development and maintenance of digital marketing assets, including website graphics, landing page visuals, and social media campaigns, with a focus on user experience (UX) and conversion rate optimization (CRO).
• Participate actively in team brainstorming sessions and creative reviews, providing constructive feedback and innovative ideas to enhance campaign performance and brand perception.
• Maintain organized digital asset management, ensuring all design files are properly stored, version-controlled, and easily accessible for future use by the marketing and creative teams.

📝 Enhancement Note: The responsibilities imply a need for understanding how design directly impacts marketing funnel performance. This includes creating assets for different stages of the customer journey, from awareness (social media graphics, blog banners) to consideration (infographics, case study visuals) and conversion (ad creatives, landing page elements). The emphasis on "client experience" and "legal representation" suggests a need for designs that convey professionalism, trust, and empathy.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience as a Graphic Designer, with a demonstrable track record of creating impactful visual assets for marketing and branding purposes.
• Proven experience in a fast-paced environment, ideally within a law firm, professional services, or a dynamic agency setting, managing multiple projects and stakeholders.

Required Skills:

• Graphic Design Proficiency: Expert-level command of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with Canva.
• Branding & Visual Storytelling: Strong ability to translate brand identity and marketing objectives into compelling visual narratives and cohesive brand experiences.
• Digital Marketing Acumen: Solid understanding of digital marketing principles, including social media content creation, web design basics, and optimization for various digital platforms.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly and collaborate effectively with cross-functional teams, including non-designers.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and maintain a high level of output quality in a remote work setting.
• Attention to Detail: Meticulous attention to detail in all aspects of design, ensuring accuracy, consistency, and aesthetic appeal.

Preferred Skills:

• UI/UX Principles: Basic understanding of User Interface (UI) and User Experience (UX) principles to create intuitive and engaging digital designs.
• Motion Graphics: Familiarity with motion graphics software (e.g., Adobe After Effects) for creating animated content or video elements.
• Web Design Familiarity: Experience with web design tools or platforms, and understanding of responsive design principles.
• Data Visualization: Ability to create clear and impactful infographics and data visualizations to present complex information effectively.

📝 Enhancement Note: The "2-5 years" experience level suggests a need for candidates who can work independently but also benefit from guidance. The emphasis on "fast-paced environment" and "multiple projects" points to the importance of strong organizational and time-management skills, crucial for operations roles. The "WFH" nature of the role further underscores the need for self-discipline and excellent remote communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on digital marketing collateral, branding initiatives, and social media content.
• Projects should demonstrate a clear understanding of design principles, typography, color theory, and visual hierarchy, with examples of how design contributed to campaign objectives or brand enhancement.
• Include case studies or project descriptions that highlight the design process, problem-solving approaches, and the impact of the designs on specific marketing goals or brand perception.
• Demonstrate proficiency in the required design software (Adobe Creative Suite, Canva) through the quality and execution of the work presented.
• Showcase examples of designs optimized for different platforms (web, social media, print) to illustrate versatility and an understanding of platform-specific best practices.

Process Documentation:

• Provide examples of how you approach project briefs, including initial research, concept development, and iterative design processes based on feedback.
• Showcase your workflow for managing multiple design projects, including any personal systems or tools used for organization, task management, and deadline tracking.
• Include examples of how you ensure brand consistency and adherence to style guides across various design outputs.
• If applicable, include examples of how you collaborate with stakeholders (e.g., marketing managers, legal counsel) to gather requirements and incorporate feedback effectively.

📝 Enhancement Note: For a Graphic Designer role supporting marketing operations, the portfolio is critical. It needs to go beyond aesthetics and demonstrate an understanding of how design drives business outcomes. Applicants should be prepared to discuss the strategic thinking behind their designs and how they measure success, even if indirectly (e.g., engagement metrics, brand recall).

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Graphic Designer with 2-5 years of experience in Irvine, California, a competitive salary range would typically be between $55,000 - $75,000 annually. This estimate considers the cost of living in Southern California and the specialized skills required for digital marketing design.

Benefits:

• Health & Wellness:
  • Medical Insurance provided.
  • 6 days of Sick Leave annually, offering support for personal health needs.
• Financial Security & Retirement:
  • 401(k) plan with a generous 4% fully vested safe-harbor company match, aiding in long-term financial planning.
• Work-Life Balance & Paid Time Off:
  • 10 days of Paid Vacation annually, allowing for rest and rejuvenation.
  • 12 Paid Holidays annually, providing additional time off for national observances.
• Professional Development & Perks:
  • Laptops are replaced every 3 years, with the work laptop becoming personal property after the tenure, ensuring access to up-to-date technology.
  • Regular firm events (happy hours, team building, holiday parties) foster a strong team culture and social connection.

Working Hours:

• Standard full-time commitment, typically around 40 hours per week. The remote nature offers flexibility in structuring the workday, provided that all project deadlines and collaboration needs are met effectively.

📝 Enhancement Note: The salary range is an estimate based on general market data for the specified role and location. Actual compensation may vary based on the candidate's specific experience, qualifications, and the company's internal compensation structure. The benefits package is robust, indicating TORKLAW's commitment to employee well-being and long-term retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Services / Personal Injury Law. TORKLAW operates in a highly competitive and regulated sector, emphasizing client advocacy, results, and a strong ethical framework. Company Size: While specific numbers aren't provided, the description suggests a growing and dynamic firm, likely ranging from 50-200 employees, allowing for a balance of established processes and agile responsiveness. Founded: TORKLAW has a history of consistent recognition, being named "Best Law Firm US News & World Report - every year since 2016" and featured in major publications like CNN and Forbes. This indicates a well-established, reputable, and forward-thinking organization.

Team Structure:

• The Graphic Designer will likely be part of the Marketing Department, collaborating closely with marketing managers, digital marketers, content creators, and potentially legal professionals who require design support.
• The team structure emphasizes cross-functional collaboration, with designers working alongside legal teams to ensure accuracy and alignment with legal messaging.
• Reporting lines would typically be to a Marketing Director or Creative Lead, providing guidance and oversight on design projects and brand consistency.

Methodology:

• Data-Driven Decision Making: TORKLAW highlights a "Relentless Pursuit of the Win" and "Results Driven" approach, suggesting that design work will be evaluated based on its contribution to campaign performance metrics and business objectives.
• Process Optimization: The firm's values such as "Growth Mindset" and "Ownership" imply a culture that encourages continuous improvement in processes and workflows, including design execution and project management.
• Collaboration & Feedback: Values like "Respect for Each Other" and "Radical Authenticity" point to an open communication style where feedback is encouraged, and teamwork is paramount for achieving shared goals.

Company Website: https://torklaw.com/

📝 Enhancement Note: TORKLAW's culture is strongly defined by its values, which are central to its operations. Applicants should be prepared to demonstrate how their work and approach align with these values, particularly "Radical Authenticity," "Relentless Pursuit of the Win," and "Growth Mindset." This cultural alignment is as important as technical skill for success in this role.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level role, requiring 2-5 years of experience. It offers an opportunity to contribute significantly to marketing operations through creative execution and to develop expertise in design for the legal sector. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director, who oversees marketing strategy and execution. This provides a clear chain of command and opportunities for mentorship within the marketing function. Operations Impact: The Graphic Designer's work directly impacts TORKLAW's brand perception, marketing campaign effectiveness, and client acquisition efforts. High-quality, on-brand visuals are crucial for conveying professionalism, trust, and legal expertise, which are key differentiators in the personal injury law market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital marketing design, UI/UX principles, and potentially motion graphics or video editing, aligning with evolving marketing needs.
• Brand Strategy Contribution: As the designer becomes more integrated with the marketing team, there's potential to influence brand strategy and visual identity development.
• Cross-Functional Exposure: Exposure to legal marketing and operations can open doors to specialized roles within the legal tech or professional services marketing sectors.
• Leadership Potential: With demonstrated success and a strong understanding of marketing objectives, there may be opportunities for senior designer roles or team lead positions within the creative function as the firm grows.

📝 Enhancement Note: The growth path for a Graphic Designer in a marketing operations context often involves becoming a specialist in a particular channel (e.g., social media, paid ads) or developing broader strategic design thinking. Success in this role could lead to opportunities in marketing management or specialized creative roles within the legal industry.

🌐 Work Environment

Office Type: Fully Remote (WFH). This offers significant flexibility in terms of work location and schedule, allowing employees to work from anywhere within the United States. Office Location(s): While the company is based in Irvine, California, this role is remote. The company emphasizes remote work culture and provides resources to support it.

Workspace Context:

• Collaboration: The remote setup necessitates strong reliance on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication and teamwork.
• Technology: Employees are provided with company laptops, ensuring access to necessary software and hardware for design tasks. The 3-year replacement cycle ensures up-to-date equipment.
• Team Interaction: Regular firm events and virtual team-building activities are designed to foster a sense of community and connection among remote employees, mitigating the isolation often associated with remote work.

Work Schedule:

• The standard 40-hour work week applies, but the remote arrangement allows for flexibility in managing work hours. This means designers can structure their day to optimize productivity, provided they meet deadlines and are available for scheduled meetings and collaborative sessions.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be self-motivated, disciplined, and possess excellent communication skills to thrive. They must be comfortable using digital tools for collaboration and project management and proactive in seeking interaction with team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, relevant experience, and design aesthetic.
• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially including a request for specific project details or a discussion about your design process and problem-solving approach. This stage may also involve a design challenge or test project to evaluate practical skills.
• Team/Hiring Manager Interview: Conversations focused on your experience, cultural fit with TORKLAW's values, and how you would contribute to the marketing team. Expect behavioral questions and discussions about your approach to collaboration and project management.
• Final Round: Potentially a final interview with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your skills in digital marketing, branding, and social media content creation. Prioritize work that demonstrates impact or problem-solving.
• Tell a Story: For each project, provide context: the client/objective, your role, the challenge, your solution (design process), and the outcome/results. Quantify impact whenever possible (e.g., "increased engagement by X%").
• Highlight Process: Be prepared to discuss your design thinking, how you approached feedback, and your workflow for managing projects. This demonstrates your operational capabilities.
• Showcase Tool Proficiency: Ensure your portfolio clearly reflects your mastery of Adobe Creative Suite and other relevant tools.
• Tailor to TORKLAW: If possible, include a project that shows an understanding of the legal industry or professional services, or at least demonstrate how your design thinking can be applied to this context.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic, an ad banner, or a concept for a specific campaign based on a brief.
• Focus on delivering a high-quality, on-brand solution within the allotted time. Pay attention to detail, typography, and visual hierarchy.
• Practice articulating your design choices and rationale clearly and concisely.

📝 Enhancement Note: The emphasis on TORKLAW's values means interviewers will be assessing not just skill but also cultural alignment. Be ready to provide examples of how you embody "Radical Authenticity," "Relentless Pursuit of the Win," and a "Growth Mindset" in your professional life.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of graphic assets.
• Canva: Familiarity with Canva for quick design tasks and potentially for broader team access to branded templates.
• Sketch: Preferred for UI/UX design and prototyping, indicating a need for modern digital design skills.

Analytics & Reporting:

• Google Analytics (Basic Familiarity): Understanding how website traffic and user behavior are tracked to inform design decisions for web assets.
• Social Media Analytics Tools: Familiarity with native analytics on platforms like Facebook, Instagram, LinkedIn to understand content performance.
• Reporting Dashboards (e.g., Google Data Studio, Tableau - basic understanding): Ability to interpret data visualizations and understand how design contributes to key performance indicators (KPIs).

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, HubSpot - basic understanding): Knowledge of designing email templates that are visually appealing and optimized for deliverability and engagement.
• Project Management Tools (e.g., Asana, Trello, Monday.com): Proficiency in using these tools for task management, project tracking, and team collaboration in a remote setting.
• Communication Platforms (e.g., Slack, Microsoft Teams): Essential for daily communication, file sharing, and team coordination.

📝 Enhancement Note: While the primary focus is on design software, understanding how designs integrate into marketing automation, CRM, and analytics platforms is a significant advantage. It shows an operational mindset and the ability to contribute to data-driven marketing efforts.

👥 Team Culture & Values

Operations Values:

• Radical Authenticity: Be open, honest, and transparent in all communications and design iterations. Provide genuine feedback and be receptive to constructive criticism.
• Relentless Pursuit of the Win: Strive for excellence in every design, ensuring it effectively supports marketing goals and contributes to business success. Focus on delivering impactful results.
• Growth Mindset: Embrace continuous learning, seek out new design trends and technologies, and be open to developing new skills, especially in digital marketing and UI/UX.
• Ownership: Take full responsibility for design projects from conception to completion, proactively addressing challenges and ensuring high-quality outcomes.
• Results Driven: Focus on the effectiveness of your designs in achieving marketing objectives, not just the creative execution. Be prepared to discuss how your work impacts key metrics.
• Respect for Each Other: Foster positive and supportive relationships with colleagues, offering kindness, respect, and collaborative spirit, especially in a remote environment.
• Unwavering Integrity: Maintain high ethical standards in all design work, ensuring accuracy, honesty, and compliance with any legal or regulatory considerations relevant to the legal industry.

Collaboration Style:

• Cross-Functional Integration: Actively collaborate with marketing teams, legal staff, and other stakeholders to understand campaign objectives and translate them into effective visual communication.
• Feedback Loops: Engage in regular feedback sessions, providing and receiving constructive criticism to refine designs and improve processes.
• Proactive Communication: Maintain clear and consistent communication channels, especially in a remote setting, to ensure alignment and address any potential roadblocks promptly.
• Knowledge Sharing: Be willing to share design expertise, best practices, and insights with team members to foster a collective learning environment.

📝 Enhancement Note: TORKLAW's values are deeply embedded in their culture. Candidates who can demonstrate alignment with these values through specific examples will stand out. The emphasis on "results" and "win" suggests a performance-oriented culture where impact is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively balancing creative expression with strict brand guidelines and legal compliance requirements in the personal injury law sector.
• Remote Collaboration Dynamics: Navigating communication and collaboration effectively in a fully remote setting to ensure seamless project execution and team cohesion.
• Adapting to Fast-Paced Marketing Cycles: Keeping pace with rapidly evolving marketing campaigns, trends, and client demands in a dynamic legal marketing environment.
• Measuring Design Impact: Quantifying the direct impact of graphic design on marketing KPIs and business objectives, requiring a data-informed approach to design.

Learning & Development Opportunities:

• Specialization in Legal Marketing: Gaining expertise in the nuances of marketing for the legal industry, understanding client acquisition funnels and communication strategies specific to law firms.
• Advanced Design Software & Techniques: Opportunities to master advanced features in Adobe Creative Suite, explore UI/UX design tools like Sketch, and potentially delve into motion graphics or video editing.
• Digital Marketing Strategy: Deepening understanding of digital marketing principles, SEO, content strategy, and their interplay with visual design to create higher-performing campaigns.
• Remote Work Best Practices: Developing advanced skills in remote collaboration, project management, and self-discipline to excel in a distributed work environment.

📝 Enhancement Note: The challenges presented are common in marketing operations roles, requiring adaptability and a proactive problem-solving approach. The growth opportunities are directly tied to developing specialized skills within a growing firm and evolving industry.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing a visual campaign to increase lead generation for a specific personal injury practice area, considering our target audience and brand?" Be ready to discuss your process from brief to execution and how you'd measure success.
• Collaboration & Stakeholder Management: "Describe a time you had to work with a non-designer (e.g., a lawyer) to create a visual asset. How did you ensure their needs were met while maintaining design integrity?" Focus on communication and compromise.
• Problem-Solving: "Imagine a campaign's visual assets are not performing as expected. What steps would you take to diagnose the issue and propose design-based solutions?" Discuss A/B testing, user feedback, and iterative design.

Company & Culture Questions:

• Company Operations: "Based on our values, how would your design philosophy align with TORKLAW's commitment to 'Relentless Pursuit of the Win' and 'Radical Authenticity'?" Prepare specific examples of how you embody these principles.
• Team Dynamics: "How do you approach collaboration in a remote team environment? What strategies do you use to stay connected and ensure smooth project flow?"
• Operations Impact Measurement: "How do you track and demonstrate the ROI or impact of your design work on marketing campaigns and business objectives?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project, clearly outlining the objective, your role, the challenge, your solution, and the results. Use visuals effectively and keep descriptions concise.
• Quantify Impact: Whenever possible, use data and metrics to showcase the success of your designs (e.g., increased click-through rates, engagement metrics, lead conversions).
• Demonstrate Process: Be ready to walk through your design process for key projects, explaining your creative decisions, tool usage, and problem-solving approaches.
• Engage Your Audience: Make it interactive. Ask clarifying questions and be prepared to discuss specific design elements or concepts in detail.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only has strong design skills but also understands the business context and can translate marketing objectives into effective visual strategies. Demonstrating an operational mindset, ability to collaborate, and alignment with company values will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight digital marketing, branding, and social media design work. Include case studies that demonstrate your design process, problem-solving skills, and any quantifiable impact on marketing objectives.
• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Canva, Sketch, and your understanding of digital marketing principles. Use keywords from the job description and quantify your achievements whenever possible.
• Interview Preparation: Practice discussing your portfolio projects in detail, focusing on the strategic thinking behind your designs and how they align with business goals. Prepare examples of how you embody TORKLAW's core values.
• Company Research: Thoroughly review TORKLAW's website, learn about their practice areas, and understand their client-centric approach and company values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.