Graphic Designer / Visual Creator (m/w/d) - Vollzeit E-Commerce Start-Up

📍 Job Overview

Job Title: Graphic Designer / Visual Creator (m/w/d) Company: Kjavik Location: München, Germany Job Type: Full-time Category: Visual Design & Content Creation (with E-commerce Operations focus) Date Posted: August 22, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

This role is pivotal in shaping the visual identity and brand narrative of an e-commerce start-up, requiring a blend of creative design, content production, and digital channel management.
The Graphic Designer / Visual Creator will be responsible for end-to-end visual asset creation, from conceptualization and execution of photography/videography to digital design for various marketing channels.
A key aspect of this position involves taking ownership of critical customer engagement platforms, specifically CRM (Email/WhatsApp) and organic Instagram content strategy and execution.
The role demands a proactive, hands-on approach, integrating design, content creation, and platform management to drive brand awareness and customer engagement within a fast-paced start-up environment.

📝 Enhancement Note: While the title is "Graphic Designer / Visual Creator," the inclusion of CRM ownership, Instagram content strategy, and the emphasis on "hands-on" creation indicate a broader GTM (Go-To-Market) operations support role, focusing on the visual and communication aspects that drive customer acquisition and retention in e-commerce. This is not a typical pure graphic design role but one that blends design with digital marketing operations.

📈 Primary Responsibilities

Digital Asset Design: Conceptualize and design high-impact visual assets for various digital platforms, including landing pages, email marketing campaigns, social media posts (Instagram Stories, feed posts), and other e-commerce specific collateral.
Content Production Ownership: Independently plan, organize, and execute photo and video shoots, including location scouting, model coordination, lighting setup, camera operation, and post-production editing to create compelling brand visuals.
CRM & Social Media Management: Take full ownership of Kjavik's CRM operations, specifically managing email and WhatsApp communications, and lead the strategy, creation, and execution of organic content for the brand's Instagram presence.
Brand Storytelling: Develop and implement cohesive brand storytelling formats across all visual and communication channels, ensuring a consistent and engaging narrative that resonates with the target audience.
Cross-Functional Collaboration: Work closely with marketing, product, and sales teams to ensure visual content aligns with overarching business objectives and campaign strategies, contributing to overall GTM efforts.

📝 Enhancement Note: The responsibilities highlight a need for a versatile individual who can manage both creative output and operational execution of marketing channels. Ownership of CRM and Instagram implies a direct impact on customer engagement and retention, which are core GTM operations functions.

🎓 Skills & Qualifications

Education:

A degree in Graphic Design, Visual Communications, Photography, Marketing, or a related field is preferred, but equivalent practical experience and a strong portfolio demonstrating relevant skills will be highly valued.

Experience:

2-5 years of proven experience in graphic design and visual content creation, with a demonstrable track record in an e-commerce or start-up environment.
Experience managing digital marketing channels, particularly CRM (Email/WhatsApp) and organic social media (Instagram), is crucial for the ownership aspects of the role.
Hands-on experience in photography and videography, including proficiency in camera operation, lighting techniques, and post-production editing, is essential.
Demonstrated ability to conceptualize and execute brand storytelling across multiple visual mediums.

Required Skills:

Graphic Design Expertise: Mastery of visual design principles, typography, layout, and color theory.
Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and InDesign are mandatory for asset creation.
Photography & Videography: Proven experience in planning, shooting, and editing photo and video content, including knowledge of lighting, composition, and camera equipment.
Digital Marketing Channel Management: Demonstrated experience and ownership of CRM (Email, WhatsApp) and organic Instagram content strategy and execution.
Visual Storytelling: Ability to craft compelling narratives through visual mediums, aligning with brand identity and marketing objectives.

Preferred Skills:

Motion Graphics/Video Editing: Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating dynamic visual content.
E-commerce Platform Experience: Familiarity with e-commerce platforms and their visual content requirements.
A/B Testing & Optimization: Understanding of how to test and optimize visual assets for better performance in digital marketing campaigns.
German Language Proficiency: Excellent command of German, both written and spoken, is required for communication and content creation.

📝 Enhancement Note: The emphasis on "instagram-native" and "ownership" of CRM/Instagram suggests a need for someone who understands the nuances of these platforms from a user and marketing operations perspective, not just a creative one.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Visual Design Showcase: A comprehensive portfolio demonstrating a wide range of graphic design projects, including branding elements, marketing collateral, and digital assets for web and social media.
Content Production Examples: Showcase of self-produced photo and video content, highlighting shooting and editing capabilities, with an emphasis on aesthetic quality and storytelling.
Digital Channel Management Case Studies: Examples of managing CRM communications (email/WhatsApp campaigns) or organic Instagram content strategies, detailing objectives, execution, and measurable outcomes.
Brand Alignment: Portfolio pieces that clearly illustrate the ability to understand and adapt to a brand's visual identity and messaging, demonstrating a strong sense of aesthetic and creative thinking.

Process Documentation:

Candidates may be asked to walk through their creative process for a given project, from brief interpretation to final asset delivery, showcasing organizational skills and efficiency.
Demonstrations of how they approach content planning, shoot organization, and post-production workflows will be beneficial.
Understanding of how visual content integrates with broader marketing automation and customer engagement processes is expected.

📝 Enhancement Note: Given the ownership responsibilities for CRM and Instagram, a portfolio that includes metrics or performance data related to social media engagement or email campaign effectiveness would be highly advantageous, demonstrating an understanding of the operational impact of visual content.

💵 Compensation & Benefits

Salary Range:

Based on Munich's cost of living and the mid-level experience requirement for this specialized role (graphic design combined with digital marketing operations), a competitive salary range is estimated between €45,000 - €60,000 annually. This is an estimate, and actual compensation will depend on the candidate's specific experience, portfolio, and interview performance.

Benefits:

Continuous Learning & Development: Access to the latest courses and mentorship from experts and coaches to continuously expand skillsets.
Varied and Challenging Tasks: Opportunity to work on a diverse range of projects and challenges within a growing start-up.
Equipment & Studio Setup: Support in building out the necessary equipment and studio setup to facilitate high-quality content creation.
Permanent Employment: A stable, full-time, and permanent position within a dynamic and creative team.
Hybrid Work Model: Flexibility to work from home combined with access to a well-located office in the heart of Munich.
Kjavik Annual Supply: A provision of Kjavik products annually.
Creative Freedom & Autonomy: Significant scope for independent strategy development and direct implementation within a lean team structure, fostering ownership and impact.
Competitive Salary: A compensation package commensurate with experience and contribution.
Wellpass Membership: Access to a network of gyms and fitness facilities in Munich.
Meaningful Impact: The opportunity to create work that is directly crucial to the project's and company's success.

Working Hours:

Standard full-time working hours, likely around 40 hours per week, with a hybrid work arrangement offering flexibility.

📝 Enhancement Note: The "Hybrid Working" benefit is further clarified by the mention of a "schönen Office in der münchner Innenstadt," suggesting a commitment to in-person collaboration while offering flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Sportswear/Lifestyle) Company Size: Start-up (specific size not provided, but implied to be lean and growing) Founded: Company founded date not provided, but described as a "growing, creative environment."

Team Structure:

The role is within a "lean team," suggesting a collaborative, agile, and potentially flat organizational structure where individuals have significant ownership and direct impact.
The Graphic Designer / Visual Creator will likely report to a Marketing Manager, Head of Marketing, or a founding team member responsible for brand and growth.
Cross-functional collaboration is expected with marketing, sales, and potentially product development teams, requiring strong communication and teamwork skills.

Methodology:

The company emphasizes a "hands-on" and "do-it-yourself" approach to content creation and channel management, indicating a bias towards action and rapid iteration.
Data-driven decision-making is implied through the focus on assets for landing pages, email designs, and Instagram, where performance tracking is key.
Workflow optimization and efficiency are likely valued, especially given the start-up context and the need to maximize output with limited resources.

Company Website: https://kjavik.com

📝 Enhancement Note: The "lean team" structure in a start-up environment typically means more responsibility, direct access to leadership, and a faster pace of work compared to larger, more established organizations.

📈 Career & Growth Analysis

Operations Career Level:

This role is positioned at a Mid-Level, suitable for professionals with 2-5 years of experience. It offers a significant step up from junior roles, providing ownership of key marketing operations functions like CRM and social media, alongside core creative responsibilities.

Reporting Structure:

The Graphic Designer / Visual Creator will likely report to a marketing lead or a founder. This direct line of reporting offers visibility and the opportunity to influence marketing strategy and operations directly.

Operations Impact:

The work directly impacts customer acquisition and retention through engaging visual content and managed communication channels (CRM, Instagram). Success in this role contributes measurably to brand perception, customer engagement rates, and ultimately, e-commerce sales performance.

Growth Opportunities:

Skill Specialization: Deepen expertise in visual storytelling, e-commerce marketing, and CRM/social media management.
Leadership Potential: As the company grows, there's potential to lead visual content strategy, manage a small creative team, or expand into broader digital marketing management roles.
Industry Exposure: Gain invaluable experience in the fast-paced world of e-commerce start-ups, learning about rapid growth strategies, brand building, and operational efficiency.

📝 Enhancement Note: The "steepest learning curve" and "continuous learning" benefits suggest a strong commitment to employee development, making it an attractive role for ambitious individuals looking to rapidly advance their careers in digital marketing and operations.

🌐 Work Environment

Office Type:

The company offers a hybrid work model, balancing remote flexibility with a physical office presence. Office Location(s):
A "beautiful office in the heart of Munich's city center" is provided, suggesting a central, accessible, and professional workspace.

Workspace Context:

The workspace is designed to foster creativity and collaboration within a lean team.
The company is committed to providing and building out the necessary "Equipment & Studio Setup," indicating investment in the tools required for high-quality visual content creation.
Opportunities for direct interaction and collaboration with team members are available within the Munich office.

Work Schedule:

Standard full-time hours (approximately 40 hours/week) are expected, with the flexibility afforded by the hybrid work arrangement.

📝 Enhancement Note: The combination of a central Munich office and hybrid flexibility offers a desirable work-life balance, catering to professionals who value both structured work and personal autonomy.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a review of the application, resume, and portfolio by the hiring team to assess qualifications and creative fit.
Creative/Technical Interview: A discussion focusing on design philosophy, visual storytelling approach, technical skills (Adobe Suite, camera work), and experience with CRM/Instagram. This may include a portfolio walkthrough.
Hands-on Task/Case Study: Candidates might be asked to complete a small creative task or present a case study demonstrating their ability to design assets, conceptualize content, or outline a strategy for a specific marketing channel.
Cultural Fit Interview: An assessment of how well the candidate aligns with the start-up culture, emphasizing initiative, collaboration, and a hands-on mentality.
Final Interview: Potentially with a founder or senior leadership to discuss the role's impact and long-term vision.

Portfolio Review Tips:

Curate for Relevance: Showcase projects that best highlight your skills in graphic design, photography, videography, and digital channel management (CRM/Instagram).
Quantify Impact: Whenever possible, include metrics or results demonstrating the effectiveness of your work (e.g., engagement rates for social media, conversion rates for email designs).
Showcase Process: Be prepared to discuss your creative process, from initial concept to final execution, and how you manage projects independently.
Highlight Ownership: Emphasize instances where you took ownership of projects or channels and drove them to successful outcomes.
Tailor to Kjavik: Research Kjavik's existing brand aesthetic and target audience, and tailor your presentation to show how your skills can enhance their visual identity and marketing efforts.

Challenge Preparation:

Prepare to discuss your approach to visual storytelling and how you translate brand objectives into compelling visual content.
Be ready to demonstrate your proficiency in Adobe Creative Suite and your hands-on experience with camera and lighting equipment.
Familiarize yourself with current trends in e-commerce visual marketing, social media content, and CRM best practices.

📝 Enhancement Note: Given the dual nature of the role (creative + operational ownership), interviewers will likely probe the candidate's ability to balance creative execution with the strategic and operational demands of managing marketing channels.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for graphic design and asset creation.
Photography/Videography Equipment: Proficiency with professional cameras, lighting, and potentially audio equipment.
Video Editing Software: Likely Adobe Premiere Pro, Final Cut Pro, or similar for video post-production.

Analytics & Reporting:

Social Media Analytics: Tools for tracking Instagram performance (e.g., Instagram Insights, third-party analytics platforms).
CRM/Email Marketing Platform Analytics: Tools for monitoring email and WhatsApp campaign performance (e.g., Mailchimp, HubSpot, or similar).
Website Analytics: Familiarity with tools like Google Analytics to understand how visual content impacts website traffic and conversions.

CRM & Automation:

CRM System: Ownership implies direct use and management of a CRM system for email and potentially WhatsApp marketing. Specific platform not mentioned, but likely a popular e-commerce CRM.
Automation Tools: Potential use of marketing automation tools for campaign execution.

📝 Enhancement Note: The company's willingness to "build out the equipment & studio setup" suggests they are open to investing in the right tools, but candidates should be prepared to work with existing systems and potentially recommend improvements.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A strong emphasis on generating fresh ideas and pushing visual boundaries.
Hands-on & Proactive: A "do-it-yourself" mentality and a drive to take initiative and execute tasks independently.
Impact-Driven: A focus on creating work that directly contributes to business goals and measurable results.
Continuous Learning: A commitment to skill development and staying current with industry trends and tools.
Collaboration: Working effectively within a lean team, sharing knowledge, and supporting colleagues.

Collaboration Style:

The lean team structure fosters close collaboration, direct communication, and shared responsibility.
Expect a dynamic environment where feedback is exchanged frequently, and team members work together to achieve common objectives.
Cross-functional collaboration is key, requiring the ability to communicate effectively with non-designers and understand broader business strategies.

📝 Enhancement Note: The values suggest a culture that rewards initiative, self-sufficiency, and a willingness to contribute across different facets of marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative & Operational Demands: Effectively managing diverse responsibilities, from high-level design concepts to the day-to-day execution of CRM and social media tasks.
Rapid E-commerce Environment: Adapting quickly to changing market trends, campaign needs, and the fast-paced nature of a start-up.
Resource Management: Maximizing impact and quality with potentially limited resources, requiring efficient planning and execution.
Brand Evolution: Contributing to the development and consistent application of a brand's visual identity as the company scales.

Learning & Development Opportunities:

Advanced Creative Skills: Opportunities to hone photography, videography, and advanced design techniques.
Digital Marketing Operations Expertise: Gaining hands-on experience and ownership in CRM and social media management, crucial for a career in digital marketing.
E-commerce Strategy: Deep understanding of how visual content and direct communication channels drive e-commerce growth.
Mentorship & Coaching: Access to expert guidance for continuous skill enhancement.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in developing a well-rounded skill set that bridges creative execution with operational marketing responsibilities.

💡 Interview Preparation

Strategy Questions:

Visual Strategy: "How would you approach developing a visual identity for a new e-commerce product launch, considering both aesthetic appeal and conversion optimization?"
Content Production: "Describe your process for planning and executing a product photoshoot, from initial concept to final edited images."
Channel Ownership: "What are your key strategies for driving engagement on Instagram organically, and how would you measure success?" or "How would you approach managing email campaigns within a CRM to drive customer retention?"
Problem-Solving: "Imagine our website's conversion rate drops by 10%. How would you, as the visual creator, investigate and propose solutions through design or content adjustments?"
Brand Alignment: "How do you ensure visual consistency across different platforms while maintaining brand integrity?"

Company & Culture Questions:

"What excites you most about Kjavik and our mission?"
"How do you thrive in a start-up environment, and what does 'hands-on mentality' mean to you?"
"Describe your ideal team collaboration style."

Portfolio Presentation Strategy:

Narrative Arc: Structure your portfolio presentation with a clear beginning (brief/goal), middle (process/execution), and end (results/impact) for each key project.
Show, Don't Just Tell: Use visual examples effectively, but be ready to articulate your thought process, design choices, and the impact of your work.
Quantify Achievements: Highlight metrics where possible – engagement rates, click-through rates, conversion improvements, etc.
Address Role Specifics: Ensure your presentation demonstrates your capabilities in graphic design, photography/videography, and your understanding of CRM/social media operations.
Engage the Interviewer: Be prepared for questions about your work and actively engage in a discussion about your creative and operational approach.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong creative skills but also understands the business objectives and can translate them into effective visual and communication strategies that impact the bottom line.

📌 Application Steps

To apply for this Graphic Designer / Visual Creator position:

Submit your application through the provided link on join.com.
Portfolio Customization: Tailor your portfolio to highlight your strongest work in graphic design, photography/videography, and any relevant CRM/social media management experience, focusing on e-commerce or start-up projects.
Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Suite, content production, and your ownership of digital channels, using keywords from the job description.
Interview Preparation: Practice discussing your creative process, your approach to visual storytelling, and how you measure the impact of your work. Prepare specific examples for how you've handled responsibilities like email marketing or Instagram content.
Company Research: Thoroughly research Kjavik, its brand aesthetic, target audience, and recent marketing efforts to demonstrate your understanding and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer / Visual Creator (m/w/d) - Vollzeit E-Commerce Start-Up - München Hybrid