Graphic Designer / Videographer

📍 Job Overview

Job Title: Graphic Designer / Videographer Company: Fonroche Lighting America Location: Coppell, TX (Dallas-Fort Worth Metroplex) Job Type: Full-Time Category: Marketing & Creative Operations Date Posted: October 15, 2025 Experience Level: 2-5 Years Professional Experience Remote Status: On-Site (Coppell, TX)

🚀 Role Summary

• This role is central to enhancing Fonroche Lighting America's brand presence through compelling visual storytelling and high-quality multimedia content creation.
• The Graphic Designer/Videographer will be responsible for a broad spectrum of creative output, from static marketing collateral to dynamic video assets, directly supporting sales enablement and brand awareness initiatives.
• You will collaborate closely with the Marketing Director and various internal stakeholders to ensure all visual communications align with brand guidelines and strategic objectives.
• This position offers an opportunity to contribute significantly to a rapidly expanding company focused on sustainable energy solutions, making a tangible impact on the company's external perception and market penetration.

📝 Enhancement Note: While the raw job description lists "Graphic Designer / Videographer," the professional context and responsibilities clearly place this role within the broader "Marketing & Creative Operations" umbrella. The emphasis on supporting sales and marketing initiatives, maintaining brand consistency, and producing content for various platforms highlights its operational function within the marketing department.

📈 Primary Responsibilities

• Graphic Design & Brand Management:
  • Design and produce a range of marketing and sales collateral, including brochures, spec sheets, trade show graphics, presentations, and digital assets for websites, email campaigns, and social media.
  • Ensure strict adherence to and active evolution of Fonroche Lighting America's brand guidelines across all visual outputs to maintain a cohesive and professional brand image.
  • Develop creative concepts and visual strategies that effectively communicate product benefits and company mission.
• Video Production & Content Creation:
  • Lead the end-to-end video production process: conceptualization, storyboarding, shooting (on-site and occasional travel for events/installations), editing, sound design, and final delivery for various platforms.
  • Capture high-quality photography and videography to document product installations, company events, customer testimonials, and other relevant company activities.
  • Manage post-production workflows, including color correction, motion graphics (using After Effects), and audio mixing to produce polished, professional video content.
• Cross-Functional Collaboration & Support:
  • Partner effectively with Marketing, Sales, and Events teams to understand their visual content needs and deliver impactful assets that support their respective goals.
  • Create specialized visual content for trade shows, local events, and public relations activities such as ribbon cuttings, ensuring event branding is consistent and engaging.
  • Contribute innovative creative ideas to enhance brand visibility, customer engagement, and overall marketing effectiveness.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific types of collateral and video content, emphasizing the end-to-end nature of video production and the collaborative aspect required for a successful marketing operations role.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Multimedia, Communications, Digital Media, or a closely related field.

Experience:

• 2–4 years of professional, hands-on experience in both graphic design and video production roles.
• Proven track record of creating engaging visual content for B2B or industrial sectors is highly advantageous.

Required Skills:

• Graphic Design Software Proficiency: Expert command of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign for creating print and digital assets.
• Video Editing & Production Software Proficiency: Advanced skills in Adobe Premiere Pro for video editing and After Effects for motion graphics and visual effects.
• Visual Design Acumen: Strong understanding of design principles, including typography, color theory, composition, layout, and visual hierarchy.
• Storytelling Ability: Demonstrated capacity for visual storytelling through both static imagery and video narratives.
• Brand Management: Experience in applying and maintaining brand guidelines to ensure consistency across all marketing materials.
• Attention to Detail: Meticulous approach to design and video production, ensuring high standards of quality and accuracy.
• Communication & Collaboration: Excellent interpersonal and communication skills, with the ability to articulate creative concepts and work effectively within a team environment.
• Project Management: Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• 3D Design Software: Experience with SketchUp or similar 3D modeling tools for conceptualizing and visualizing product applications or event layouts.
• Photography Skills: Proficiency in photography, including camera operation, lighting, and post-processing.
• Motion Graphics Expertise: Advanced capabilities in After Effects for creating sophisticated animations and motion graphics.
• Web Design/UI Principles: Familiarity with web design principles and user interface (UI) design, aiding in the creation of effective digital assets.

📝 Enhancement Note: The skills section has been detailed to reflect industry-standard expectations for graphic design and videography roles, specifying the Adobe Creative Suite components and highlighting the importance of visual storytelling and brand consistency. Preferred skills were inferred based on the mention of SketchUp and the general need for a well-rounded creative professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating proficiency in both graphic design and video production is mandatory.
• Showcase a minimum of 3-5 distinct projects that highlight your graphic design capabilities, including examples like brochures, spec sheets, or digital campaign assets.
• Include 2-3 video projects that exemplify your end-to-end production skills, from concept to final edit, demonstrating your ability to create compelling narratives.
• Projects should clearly illustrate your understanding of design principles, branding, and effective visual communication.
• Quantifiable results or impact, where possible (e.g., "increased engagement by X%," "supported successful product launch"), are highly valued.

Process Documentation:

• Provide examples of your workflow for a typical design or video project, from initial brief to final delivery.
• Demonstrate your approach to managing feedback and revisions from stakeholders.
• Showcase your methodology for organizing and archiving creative assets to ensure brand consistency and accessibility.

📝 Enhancement Note: This section is crucial for creative operational roles. The portfolio requirements are detailed to guide candidates on what to include, emphasizing the dual nature of the role and the need for demonstrable process understanding.

💵 Compensation & Benefits

Salary Range: $60,000 – $75,000 per year, commensurate with experience and qualifications.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans to support employee well-being.
• Generous Paid Time Off (PTO): A robust PTO policy designed to promote work-life balance and provide ample opportunity for rest and rejuvenation.
• Growth & Development: Opportunities for professional growth and advancement within a dynamic department, encouraging skill development and career progression.
• Purpose-Driven Work: Contribute to a mission-focused company that provides sustainable, off-grid solar lighting solutions, fostering a sense of purpose and impact.
• Potential for Travel: Occasional travel opportunities for on-site filming, events, and professional development.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week.
• While the role is primarily on-site, flexibility may be required for certain project deadlines or event coverage.

📝 Enhancement Note: The salary range has been confirmed from the input. Benefits are detailed based on the provided list, with added context relevant to creative professionals. Working hours are specified as standard full-time, with a note on potential flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Energy / Lighting Technology (Off-Grid Solar Lighting) Company Size: The provided LinkedIn data suggests a company size of 51-200 employees, indicating a growing organization with established processes but still retaining a degree of agility. Founded: Fonroche Lighting was founded in 2006. Fonroche Lighting America operates as a significant expansion, signifying a commitment to the North American market.

Team Structure:

• The Graphic Designer/Videographer will report to the Marketing Director.
• This role is part of the Marketing team, which likely includes specialists in digital marketing, content, and potentially sales support.
• Collaboration will extend to Sales, Events, and potentially Product Development teams to ensure alignment on messaging and visual representation.

Methodology:

• Data-Driven Creativity: While creative in nature, the role is expected to align with data-informed marketing strategies, ensuring visual content contributes to measurable campaign objectives.
• Agile Content Development: The fast-paced environment necessitates an agile approach to content creation, allowing for quick adaptation to market needs and campaign adjustments.
• Brand Consistency & Evolution: A core methodology involves maintaining strict brand consistency while also being open to evolving creative strategies to keep the brand fresh and engaging.

Company Website: https://fonrochesolarlighting.com/ (Note: The provided URL fonrochelightingamerica.na.teamtailor.com is for their careers page, not the main company site.)

📝 Enhancement Note: Company culture details were inferred from the provided "Who We Are" section and general industry context for renewable energy companies. The emphasis on values like Dynamism, Risk Taking, and Community & Team Spirit informs the operational approach.

📈 Career & Growth Analysis

Marketing & Creative Operations Career Level: This role is positioned as a mid-level individual contributor, requiring a solid foundation of 2-4 years of experience. It's a hands-on creative role with significant autonomy in content execution, but with guidance from the Marketing Director.

Reporting Structure: The Graphic Designer/Videographer reports directly to the Marketing Director. This provides a clear line of communication for creative direction, project prioritization, and performance feedback.

Creative Operations Impact: This role is critical for shaping the external perception of Fonroche Lighting America. High-quality visual assets directly influence:

• Sales Enablement: Providing sales teams with professional collateral and compelling video content to win deals.
• Brand Awareness & Credibility: Enhancing the company's image as an innovative, reliable, and sustainable leader in the solar lighting industry.
• Market Engagement: Creating engaging content for digital channels and events that attracts and retains customer interest.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like advanced motion graphics, 3D visualization, or specific video genres (e.g., corporate storytelling, product demos).
• Leadership Potential: As the company grows, there may be opportunities to lead small creative projects, mentor junior creatives, or transition into a Creative Lead role.
• Cross-Functional Exposure: Gain deeper insights into sales processes, event planning, and overall marketing strategy, broadening understanding of business operations.
• Industry Expertise: Develop specialized knowledge in the renewable energy sector, becoming a valuable asset in communicating complex technical solutions visually.

📝 Enhancement Note: This analysis focuses on the career trajectory within a marketing operations context, emphasizing skill development and potential advancement paths relevant to a growing creative team.

🌐 Work Environment

Office Type: The job is described as an "On-Site Role" at their Coppell, TX office. This suggests a professional office environment designed for collaboration and focused work. Office Location(s): 8840 Cypress Waters Blvd suite 130, Coppell, TX 75019. This location is within the Dallas-Fort Worth Metroplex, offering access to a vibrant business community.

Workspace Context:

• Collaborative Atmosphere: The role requires close collaboration with the Marketing Director and other teams, indicating an environment that values teamwork and idea sharing.
• Creative Tools & Technology: Access to necessary design and video production software (Adobe Creative Suite, potentially SketchUp) and hardware is expected.
• Team Interaction: Opportunities to engage with colleagues from various departments, fostering a holistic understanding of the business and its operational needs.

Work Schedule:

• A standard 40-hour work week is anticipated.
• Occasional travel may be required for on-site filming or events, necessitating some flexibility in schedule.

📝 Enhancement Note: The work environment is described to highlight the on-site nature and the collaborative aspects, which are important for candidates evaluating their day-to-day work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their creative process, and the impact of their work. Be prepared to articulate your design choices and problem-solving approach.
• Technical Assessment/Skills Test: A practical exercise may be given to evaluate proficiency in specific software (e.g., editing a short video clip, designing a simple graphic based on a brief).
• Behavioral & Situational Interviews: Questions assessing your collaboration skills, ability to handle feedback, project management capabilities, and alignment with Fonroche's company values.
• Meet the Team: Interviews with the Marketing Director and potentially other team members to gauge cultural fit and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the skills required for this specific role (graphic design, video production, Adobe Suite proficiency).
• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, and the outcomes or impact achieved. Use visuals to support your narrative.
• Highlight Brand Consistency: Demonstrate your understanding of brand guidelines and how you applied them effectively.
• Showcase Software Proficiency: Be ready to discuss the tools you used and why they were appropriate for the project.
• Quantify Success: If possible, include metrics or results that demonstrate the effectiveness of your work.

Challenge Preparation:

• Design Brief Exercise: Be prepared for a hypothetical design challenge. Focus on understanding the objective, target audience, and key message before diving into execution.
• Video Editing Task: If a technical test is administered, ensure you are comfortable with the core functions of Premiere Pro and After Effects under timed conditions.
• Problem-Solving Scenarios: Think about past challenges in design or video production and how you overcame them, focusing on efficiency and creative solutions.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their portfolio and prepare for typical creative role interview stages, including potential skill assessments.

🛠 Tools & Technology Stack

Primary Design & Video Tools:

• Adobe Creative Suite:
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and raster-based graphics.
  • InDesign: For layout and design of print collateral like brochures and spec sheets.
  • Premiere Pro: For professional video editing, cutting, sequencing, and basic color correction.
  • After Effects: For motion graphics, visual effects, and advanced animations.
• SketchUp (Preferred): For 3D modeling, useful for visualizing product applications, site layouts, or trade show booth designs.

Content Management & Collaboration:

• Cloud Storage/File Sharing: Likely used for asset management and collaboration (e.g., Google Drive, Dropbox), requiring good organizational skills.
• Project Management Tools: Potentially used for task tracking and workflow management (e.g., Asana, Trello, Monday.com), though not explicitly mentioned.

Supporting Tools:

• Photography Equipment: DSLR or mirrorless camera, lenses, lighting equipment, microphones.
• Video Editing Hardware: A capable workstation with sufficient processing power, RAM, and storage for handling high-resolution video files.

📝 Enhancement Note: This section details the software and hardware crucial for this role, with emphasis on the Adobe Creative Suite and the preferred 3D modeling tool. It also touches upon related tools necessary for content creation and management.

👥 Team Culture & Values

Operations Values:

• Humility: A willingness to listen to feedback, learn from colleagues across departments, and contribute to a supportive team environment.
• Dynamism: Embracing a fast-paced work environment, adapting quickly to changing project needs, and contributing to innovative solutions.
• Risk Taking: Encouraged to propose new creative ideas and approaches, even if they involve experimentation, to drive meaningful brand impact.
• Commitment: Dedication to producing high-quality work that supports the company's mission and contributes to its success.
• Community & Team Spirit: Fostering strong working relationships, collaborating effectively with cross-functional teams, and contributing to a positive workplace culture.

Collaboration Style:

• Integrated Creative Process: Working closely with marketing and sales to ensure creative output directly supports business objectives.
• Feedback-Driven Improvement: Openness to receiving and incorporating constructive feedback to refine designs and video content.
• Knowledge Sharing: Active participation in team discussions, sharing insights on design trends, video techniques, and best practices.

📝 Enhancement Note: The team culture and values are directly derived from the "Who We Are" section, translated into operational expectations for a creative professional within the company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating marketing objectives and brand guidelines into compelling creative assets requires skill and diplomacy.
• Managing Multiple Project Demands: Juggling various design and video projects with competing deadlines and priorities in a fast-paced environment.
• Keeping Pace with Evolving Technologies: Continuously learning new software features, video techniques, and design trends to maintain high-quality output.
• Occasional Travel Demands: Adapting to occasional travel requirements for on-site filming or event coverage.

Learning & Development Opportunities:

• Advanced Software Training: Access to resources or opportunities for deeper training in Adobe After Effects, Premiere Pro, or other relevant creative software.
• Industry Best Practices: Staying current with emerging trends in graphic design, video marketing, and renewable energy communications.
• Portfolio Enhancement: Building a diverse portfolio with projects that showcase a wide range of creative problem-solving and technical skills.
• Cross-Departmental Understanding: Developing a deeper appreciation for how creative assets impact sales, marketing, and overall business strategy.

📝 Enhancement Note: Challenges are identified based on the nature of the role and industry, while growth opportunities are framed around skill development and career progression within a marketing operations context.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through your portfolio, explaining your process, design rationale, and the impact of your work for 2-3 key projects.
• Creative Problem-Solving: Expect scenarios like: "How would you visually represent the benefits of off-grid solar lighting for a municipal audience?" or "Describe a time you had to adapt your creative vision based on stakeholder feedback."
• Brand Alignment: Questions about how you ensure creative assets align with brand identity and marketing objectives.

Company & Culture Questions:

• Value Alignment: "Which of Fonroche's core values resonates most with you and why?" Be ready to provide examples of how you embody these values.
• Team Collaboration: "Describe your ideal collaboration style with a Marketing Director or other team members."
• Industry Interest: "What interests you about the renewable energy sector and Fonroche Lighting America specifically?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or by showcasing your strongest work first.
• Focus on Impact: For each piece, articulate the objective, your role, your process, and the results or impact. Use metrics if available.
• Demonstrate Technical Skill: Be ready to discuss the tools and techniques you used and why they were appropriate for the project.
• Showcase Versatility: Highlight your ability to handle both graphic design and video production, demonstrating a broad skill set.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews, focusing on the portfolio presentation and common questions related to creative roles and company values.

📌 Application Steps

To apply for this Graphic Designer / Videographer position:

• Submit your application through the Fonroche Lighting America careers portal.
• Portfolio Curation: Carefully select and organize your best graphic design and video production work. Ensure it directly addresses the requirements of this role, showcasing your proficiency in Adobe Creative Suite and your visual storytelling capabilities.
• Resume Optimization: Tailor your resume to highlight relevant experience, specific software proficiencies (Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects), and any achievements in graphic design or video production. Use keywords from the job description.
• Prepare Your Narrative: Practice articulating your creative process, project rationale, and the impact of your work. Be ready to discuss your experience with brand guidelines and cross-functional collaboration.
• Research Fonroche: Understand the company's mission, products, and values. Consider how your creative skills can best support their goals in the renewable energy sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---