Graphic Designer / Video Editor a P.IVA

📍 Job Overview

Job Title: Graphic Designer / Video Editor (Freelance - P.IVA)

Company: Gruppo DigiTouch

Location: Rome, Lazio, Italy

Job Type: FULL_TIME

Category: Creative & Media / Marketing Operations

Date Posted: March 19, 2026

Experience Level: 0-2 Years (Entry-Level)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual content for digital marketing campaigns, specifically for social media platforms, requiring proficiency in both graphic design and video editing.

• The position involves translating creative briefs into engaging static graphics, motion graphics, and short-form to long-form video content, with an emphasis on brand consistency.

• A key responsibility is the systematic creation of variations for A/B testing and performance optimization, directly contributing to data-driven marketing strategies.

• The role demands meticulous file management, version control, and adherence to deadlines to ensure efficient campaign execution and content delivery.

📝 Enhancement Note: While the job title is "Graphic Designer / Video Editor," the core responsibilities and company context (Digitouch Marketing specializes in data-driven digital and omnichannel media strategies) suggest a strong alignment with marketing operations. The emphasis on A/B testing, performance, and translating briefs into specific variations points to a role that bridges creative execution with marketing objectives, making it relevant for operations professionals interested in the creative side of GTM strategies. The "P.IVA" contract type indicates a freelance engagement.

📈 Primary Responsibilities

• Video Editing: Execute the editing of short and long-form videos tailored for various social media channels, ensuring engaging narratives and visual appeal.

• Graphic Design: Design static graphics and create motion graphics for social media platforms and other growth channels, maintaining brand identity and messaging.

• Creative Translation: Interpret creative briefs and translate them into clear, impactful visual content that aligns with brand guidelines and campaign objectives.

• A/B Testing Content Creation: Develop multiple variations of visual assets (including hooks, layouts, captions, and Calls to Action) to facilitate systematic A/B testing and performance analysis.

• Informational Video Production: Produce informative videos by creatively interpreting and visually representing provided textual and visual materials, such as contextual images or interview snippets.

• Project Management: Efficiently manage all project files, maintain version control for all creative assets, and adhere strictly to established deadlines.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and data-informed iteration, which is a hallmark of effective marketing operations. The explicit mention of creating multiple variations for systematic testing is a direct link to optimizing marketing performance, a core tenet of RevOps and Sales Ops.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a background in Graphic Design, Multimedia Arts, Communications, or a related creative field is highly beneficial.

Experience:

• 0-2 years of experience in graphic design and video editing, with a focus on digital and social media content creation.

Required Skills:

• Video Editing Proficiency: Demonstrated skill in editing video content using industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).

• Graphic Design Software: Expertise in design tools such as Adobe Photoshop, Illustrator, and InDesign for creating static and motion graphics.

• Motion Graphics: Ability to create dynamic and engaging motion graphics for social media and digital campaigns.

• Social Media Content: Understanding of visual requirements and best practices for various social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn).

• Creative Brief Interpretation: Aptitude for understanding and executing creative direction from briefs.

• Attention to Detail: Meticulous approach to file management, version control, and deadline adherence.

Preferred Skills:

• After Effects: Proficiency in Adobe After Effects for advanced motion graphics and visual effects.

• A/B Testing Experience: Familiarity with or experience in creating content variations for A/B testing methodologies.

• Brand Guideline Adherence: Proven ability to consistently apply brand identity and standards across all creative outputs.

• Content Optimization: Understanding of how visual content impacts engagement and conversion rates.

📝 Enhancement Note: The "0-2 years" experience level suggests an entry-level role, but the emphasis on A/B testing and performance-oriented strategies implies that candidates with a foundational understanding of marketing optimization principles will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Execution Showcase: A portfolio demonstrating a range of graphic design and video editing work, specifically highlighting social media content and motion graphics.

• Brand Alignment Examples: Projects that clearly show the ability to adhere to and execute within established brand guidelines.

• Variation & Testing Examples: If possible, include examples where multiple versions of an asset were created or tested for performance.

• Process & Workflow Showcase: While not explicitly stated, a portfolio that implicitly demonstrates an organized approach to asset creation, file management, and version control will be advantageous.

Process Documentation:

• Demonstrating an organized approach to asset creation, including file naming conventions, version tracking, and efficient workflow management.

• Ability to translate textual and visual inputs into a structured video production process.

• Understanding of how to create and manage variations of creative assets for iterative testing and optimization.

📝 Enhancement Note: For an entry-level role, the portfolio is paramount. It serves as the primary evidence of technical skills and creative potential. The emphasis on A/B testing suggests that showcasing projects where iteration or optimization was a factor would be highly beneficial.

💵 Compensation & Benefits

Salary Range:

• As this is a freelance position (P.IVA) in Rome, Italy, compensation will be negotiated based on experience, skill level, and the scope of services provided.

Benefits:

• Contractual: 1-year contract with renewal possibility for another year, providing a degree of stability for a freelance role.

• Paid Practical Test: A compensated initial assessment period to evaluate skills and fit.

• Professional Development: Opportunity to work with a specialized digital marketing agency (Digitouch Marketing) and gain experience in performance-driven campaigns.

• Creative Exposure: Work on diverse projects for social media and digital growth channels.

Working Hours:

• Full-time commitment is expected, aligning with standard business hours in Italy, approximately 40 hours per week. Flexibility may be negotiated depending on project demands and freelance agreement terms.

📝 Enhancement Note: The salary range provided is an estimate for freelance work in Rome, Italy, for an entry-level creative professional. It's crucial for candidates to negotiate their rates based on their specific skills, experience, and the defined scope of work. The "P.IVA" designation means candidates will be responsible for their own taxes and social contributions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Media Strategy, Data Analytics, Performance Marketing. Digitouch Marketing is part of Gruppo DigiTouch, a company focused on data-driven, omnichannel, and performance-oriented digital strategies.

Company Size: Gruppo DigiTouch is a significant player in the Italian digital marketing landscape. While specific employee numbers for Digitouch Marketing aren't detailed, the group's presence suggests a dynamic and professional environment.

Founded: Gruppo DigiTouch was founded in 2006, indicating a mature company with substantial experience in the evolving digital sector.

Team Structure:

• The role will likely be part of the creative or marketing team within Digitouch Marketing.

• Collaboration is expected with strategists, media planners, account managers, and potentially other creative specialists.

Methodology:

• Data-Driven Approach: All activities are informed by data to optimize performance and achieve client objectives.

• Performance Orientation: Focus on measurable results and ROI for campaigns.

• Agile Content Creation: Emphasis on iterative development, A/B testing, and rapid adaptation based on performance insights.

• Integrated Strategies: Development of omnichannel approaches that leverage various digital channels.

Company Website: https://careers.gruppodigitouch.it/

📝 Enhancement Note: The company's core competency in data-driven, performance-oriented digital marketing is crucial. This means creative output is not just about aesthetics but about achieving specific, measurable marketing outcomes. Candidates should be prepared to discuss how their creative work contributes to these goals.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level (0-2 Years Experience). This role is positioned as a foundational step for a creative professional within a marketing operations context, focusing on the execution of visually driven campaign elements.

Reporting Structure: The Graphic Designer/Video Editor will likely report to a Creative Lead, Art Director, or Marketing Manager. This individual will oversee campaign strategy and execution, guiding the creative output.

Operations Impact: The role directly impacts campaign performance by creating engaging visual assets that drive user interaction, conversion rates, and brand perception on digital channels. The focus on A/B testing variations means the work is directly tied to optimizing marketing spend and effectiveness.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in video editing, motion graphics, or specific social media visual trends.

• Performance Marketing Acumen: Develop a strong understanding of how creative assets contribute to marketing KPIs and learn to optimize visuals for better performance.

• Cross-Functional Exposure: Gain experience working closely with marketing strategists and data analysts, understanding the broader campaign lifecycle.

• Portfolio Expansion: Build a robust portfolio with case studies demonstrating measurable impact on campaign performance.

• Potential for Full-Time/Permanent Role: While starting as freelance, strong performance and business needs could lead to discussions about more permanent employment within Gruppo DigiTouch.

📝 Enhancement Note: For an entry-level role, the growth path is likely through specialization and demonstrating an understanding of performance marketing principles. The freelance nature allows for flexibility but also requires proactive engagement to explore further opportunities.

🌐 Work Environment

Office Type: The job is based at the client's office in Rome, implying a professional, likely corporate or agency-like, office environment.

Office Location(s): Via Gibilmanna, 4, Rome, 00146, Italy. This location is in Rome, providing access to the city's amenities.

Workspace Context:

• Collaborative Environment: Expected to work closely with marketing teams, requiring strong communication and collaboration skills.

• Technology & Tools: Access to necessary design and video editing software and hardware will be provided or expected to be utilized. The company likely uses industry-standard Adobe Creative Suite and project management tools.

• Creative Exchange: Opportunities to brainstorm and collaborate with colleagues on creative concepts and campaign strategies.

Work Schedule: Full-time, aligning with standard office hours in Rome. The freelance contract may offer some flexibility in terms of daily schedule, but consistent availability for project needs and team collaboration is essential.

📝 Enhancement Note: The on-site requirement in Rome means candidates should be local or willing to relocate. The collaborative aspect is key, as creative output is tied to team-based marketing objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess technical skills and creative suitability.

• Practical Test: A paid practical test will be conducted to evaluate real-time design and editing capabilities, likely involving a short creative challenge or task.

• Interview(s): Discussions with hiring managers or team leads to assess cultural fit, understanding of marketing objectives, and problem-solving approach. This may include reviewing portfolio pieces and discussing creative rationale.

• Contract Discussion: Finalization of terms for the freelance P.IVA contract.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize examples of social media graphics, short-form videos, and motion graphics.

• Highlight Brand Adherence: Demonstrate your ability to work within and adapt to specific brand guidelines.

• Explain Your Process: Be prepared to walk through your creative process for 1-2 key projects, explaining your decisions and how you translated the brief.

• Quantify Impact (If Possible): If any of your past work contributed to measurable results (e.g., increased engagement, click-through rates), highlight this. For this role, focus on how you'd approach creating variations for testing.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and showcases your best work clearly.

Challenge Preparation:

• Understand the Client: Research Digitouch Marketing's services and their focus on data-driven, performance-oriented strategies.

• Social Media Trends: Be aware of current visual trends and effective content formats on major social media platforms.

• Creative Brief Simulation: Practice translating hypothetical briefs into visual concepts quickly.

• Technical Proficiency: Ensure your video editing and graphic design software skills are sharp and efficient.

📝 Enhancement Note: The paid practical test is a significant component. Candidates should treat it as a real project, delivering high-quality work within the given constraints and timeframe.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.

• Graphic Design Software: Adobe Photoshop, Adobe Illustrator.

• Motion Graphics Software: Adobe After Effects.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but familiarity with project management tools (e.g., Asana, Trello, Monday.com) used for task tracking and deadlines is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is essential. Candidates should be ready to demonstrate their command of these tools.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and optimizing campaign effectiveness.

• Data-Informed Creativity: Valuing creative execution that is grounded in data insights and performance metrics.

• Agility & Adaptability: Embracing iterative design processes and quick adjustments based on feedback and test results.

• Collaboration: Working effectively within a team to achieve shared project and client goals.

• Professionalism: Maintaining high standards in work quality, communication, and adherence to deadlines.

Collaboration Style:

• Cross-Functional Integration: Expected to collaborate closely with marketing strategists, account managers, and potentially data analysts to ensure creative output aligns with campaign objectives.

• Feedback Incorporation: Openness to receiving and incorporating feedback from team members and clients to refine creative work.

• Proactive Communication: Maintaining clear and timely communication regarding project status, challenges, and creative ideas.

📝 Enhancement Note: The culture is likely fast-paced and results-oriented, typical of a performance marketing agency. Candidates should demonstrate an ability to thrive in such an environment and contribute to a collaborative team effort.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually appealing content that also drives measurable marketing results, requiring a strategic approach to design.

• Rapid Iteration & Testing: Constantly creating variations and adapting designs based on A/B test outcomes can be demanding.

• Managing Multiple Projects: As a freelance role, juggling various client projects, deadlines, and creative briefs simultaneously will require strong organizational skills.

• Client-Specific Brand Guidelines: Adapting creative style to fit diverse client brand identities while maintaining consistency.

Learning & Development Opportunities:

• Mastering Performance Creative: Gaining in-depth knowledge of what makes creative content perform well on digital platforms.

• Advanced Software Skills: Opportunity to refine skills in Adobe Creative Suite, especially in motion graphics and advanced video editing techniques.

• Understanding Marketing Analytics: Developing a stronger understanding of key marketing metrics (CTR, conversion rates, engagement) and how creative influences them.

• Industry Trends: Staying current with evolving social media platforms, content formats, and design trends.

📝 Enhancement Note: The challenges are directly linked to the performance-driven nature of the company. Embracing these challenges as learning opportunities will be key for career growth.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a creative brief into visual concepts?" (Be prepared to walk through your process with an example).

• "Describe a time you had to create multiple variations of a design or video for testing. What was your approach?"

• "How do you ensure your creative work aligns with specific brand guidelines while still being engaging?"

Company & Culture Questions:

• "What interests you about Digitouch Marketing's data-driven, performance-oriented approach?"

• "How do you handle feedback on your creative work?"

• "Describe your ideal collaborative environment for creative projects."

Portfolio Presentation Strategy:

• Select Your Strongest, Most Relevant Work: Focus on social media graphics, motion graphics, and video edits.

• Tell a Story: For 1-2 key projects, explain the brief, your creative process, the tools you used, and the outcome or intended impact.

• Highlight Variation/Testing: If you have examples of creating multiple versions of an asset, present them and explain your rationale.

• Demonstrate Technical Proficiency: Be ready to discuss your workflow and how you efficiently use the software.

• Be Enthusiastic and Professional: Show your passion for design and your readiness to contribute to the team.

📝 Enhancement Note: Expect detailed questions about your creative process and how it aligns with performance marketing goals. The paid practical test will be a key indicator of your technical skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Gruppo DigiTouch careers site.

• Portfolio Customization: Ensure your portfolio prominently features your best work in social media graphics, motion graphics, and video editing. Tailor it to showcase versatility and brand adaptability.

• Resume Optimization: Highlight relevant software proficiencies (Adobe Creative Suite), experience with social media content creation, and any exposure to performance marketing principles or A/B testing methodologies.

• Interview Preparation: Practice articulating your creative process, explaining your design choices, and discussing how your work contributes to marketing objectives. Be ready to perform during the paid practical test.

• Company Research: Familiarize yourself with Gruppo DigiTouch and Digitouch Marketing's focus on data-driven digital strategies and performance marketing. Understand their client base and success metrics.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The "P.IVA" contract implies you will be responsible for your own taxes and social contributions in Italy.