Graphic Designer (US)

📍 Job Overview

Job Title: Graphic Designer
Company: Wing Assistant
Location: Columbus, Ohio, United States
Job Type: Full-time
Category: Creative & Media / Art & Design / Marketing
Date Posted: October 9, 2025
Experience Level: Entry to Intermediate (1-5 years)
Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in shaping Wing Assistant's visual identity and marketing collateral across diverse digital and print channels.
• The Graphic Designer will be responsible for translating marketing objectives into compelling visual content that drives audience engagement and brand awareness.
• A key aspect of this position involves managing content calendars and coordinating the timely execution of design schedules, ensuring a consistent and impactful brand presence.
• The role demands a blend of creative design skills, strong communication, and robust organizational capabilities to support marketing campaigns and content strategies.

📝 Enhancement Note: While the raw input is for a Graphic Designer, this enhancement focuses on integrating operations and GTM context where applicable, particularly in areas like campaign scheduling, content publishing, and cross-functional collaboration, drawing parallels to GTM operations. The salary bands are also interpreted through an operations lens, considering experience levels that align with operational execution and strategic input.

📈 Primary Responsibilities

• Design visually engaging content for a variety of platforms, including blog posts, articles, website pages, social media graphics, and email campaigns.
• Manage the upload and scheduling of graphic content, ensuring timely publication and adherence to marketing calendars.
• Research and gather information on industry trends, relevant articles, interviews, and videos to inform design strategies and content ideation.
• Develop and propose content scheduling sequences to enhance audience engagement, coordinating the execution of design timelines with marketing objectives.
• Collaborate closely with content writers to create compelling illustrations and visual narratives that align with brand messaging.
• Test graphics across different media to ensure optimal display and user experience, ensuring brand consistency.
• Assist teams by proofreading visual materials and ensuring all layouts and designs meet quality standards.
• Contribute to brainstorming sessions for new and existing content ideas, fostering a culture of creative innovation.
• Execute visual concepts that effectively combine brand identity with marketing campaign goals.
• Provide general administrative support related to marketing and content operations as needed.
• Track and coordinate the execution of marketing campaign schedules, ensuring all design deliverables are met on time.
• Create video and motion graphics that are in line with company branding and campaign objectives.
• Develop creative and engaging marketing strategies based on defined business objectives, contributing to go-to-market initiatives.
• Perform ad hoc tasks as assigned, demonstrating flexibility and a willingness to support broader team goals.

📝 Enhancement Note: Responsibilities related to campaign scheduling, content publishing, and marketing strategy development have been contextualized within a GTM operations framework, emphasizing the operational execution of marketing initiatives.

🎓 Skills & Qualifications

Education:

• Graduate of any bachelor's degree program is required, demonstrating a foundational level of academic achievement and critical thinking.

Experience:

• A minimum of 1-2 years of direct experience in Graphic Design roles, with a strong portfolio showcasing a diverse range of projects.
• Experience within a fast-paced, remote work environment is highly beneficial, showcasing adaptability and self-management.

Required Skills:

• Graphic Design Software Proficiency: Expert command of Adobe Photoshop, Illustrator, Sketch, and InDesign is mandatory.
• Design Fundamentals: Strong understanding of layouts, graphic fundamentals, typography, print design, and web design principles.
• Visual Storytelling: Ability to translate complex ideas into clear, compelling visual narratives.
• English Communication: Excellent written and verbal English communication skills, crucial for remote collaboration and understanding project briefs.
• Organizational Skills: Solid organizational and time management skills to handle multiple projects and meet deadlines effectively.
• Content Management: Experience in managing content calendars and publishing schedules for digital platforms.
• Creative Collaboration: Demonstrated ability to collaborate effectively with content writers and marketing teams.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with video editing software and creating motion graphics.
• UI/UX Principles: Familiarity with basic UI/UX principles for web and digital product design.
• Marketing Strategy Acumen: Understanding of marketing campaign objectives and how design contributes to them.
• Audience Engagement Tactics: Knowledge of strategies to increase audience interaction through visual content.
• Proofreading & Quality Assurance: Meticulous attention to detail for proofreading visual materials.

📝 Enhancement Note: The "Experience" section has been expanded to include context relevant to operations roles, such as adapting to remote environments and managing schedules, which are critical for operational efficiency. The "Preferred Skills" also lean into areas that support go-to-market strategy execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a wide range of creative projects, with a balanced representation of both print and digital work.
• Demonstrated ability to execute visual concepts that effectively combine brand identity with marketing objectives.
• Examples of content designed for blogs, articles, website pages, social media posts, and emails.
• Evidence of understanding and applying fundamental design principles such as typography, layout, and color theory.
• Case studies or project descriptions that highlight the problem, your design process, and the outcome or impact of your work.

Process Documentation:

• Ability to document design processes and workflows, particularly as they relate to content creation and publication schedules.
• Understanding of how design integrates into broader marketing campaign workflows and content management systems.
• Experience in testing graphics across various media, indicating a process for quality assurance and optimization.

📝 Enhancement Note: This section, typically less emphasized for creative roles, is framed through an operations lens. The "Portfolio Essentials" are expanded to include the need for documenting process and impact, aligning with operational expectations for measurable results and workflow efficiency.

💵 Compensation & Benefits

Salary Range:

• Entry Level (1-3 years of experience): Up to $4,900 per month
• Intermediate Level (3-5 years of experience): Up to $6,700 per month
• Expert Level (5+ years of experience): Up to $8,300 per month

📝 Enhancement Note: The provided salary ranges are interpreted as monthly figures for a U.S. market, reflecting the "US work hours" specification. The bands are aligned with the specified experience levels, suggesting a progressive compensation structure that rewards increasing operational and creative expertise. This aligns with typical operations compensation models where experience directly correlates with responsibility and pay.

Benefits:

• Performance Incentives: Potential for additional compensation based on individual and team performance, linking individual contribution to business outcomes.
• Job Security and Stability: Offered by a growing company with a clear mission and operational focus.
• Paid Training: Investment in employee development, enabling upskilling in design and related marketing areas.
• Inclusive Culture: A commitment to fostering a welcoming and diverse work environment.
• Upskilling Opportunities: Access to learning resources and training to enhance professional skills.
• 100% Work-From-Home: Full remote work arrangement, offering flexibility and work-life balance.
• Exceptionally Supportive Team: Access to a network of colleagues and managers providing assistance and guidance.
• Opportunities for Career Growth: Clear pathways for advancement within the company, potentially into leadership or specialized design roles.
• Fun Work Environment: A positive and engaging company culture that values employee well-being.
• Holiday & Overtime Pay: Compensation for work performed on designated holidays or beyond standard hours, adhering to labor laws.

Working Hours:

• US work hours, with flexibility ranging from 20-40 hours per week, allowing for tailored schedules that accommodate personal needs while meeting project demands.

📝 Enhancement Note: Benefits such as "Performance Incentives," "Upskilling Opportunities," and "Career Growth" are highlighted as particularly relevant to operations professionals who often seek roles that offer tangible development and clear progression paths. The flexible working hours are framed to support efficient operations management.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Wing Assistant operates within the Business Services and Virtual Assistant sector, focusing on enabling companies to build and manage remote teams efficiently. This industry is characterized by rapid growth, technological adoption, and a strong emphasis on operational excellence and scalability.

Company Size:

• Wing Assistant is a growing company, likely scaling its operations and team to meet increasing market demand. This implies a dynamic environment where roles can evolve and individuals have the opportunity to influence processes and outcomes.

Founded:

• Founded with a mission to redefine the future of work by making it easier for companies to build world-class remote teams. This foundational goal drives a culture of innovation, efficiency, and client-centric service.

Team Structure:

• Operations Team: The company likely has a dedicated operations team that manages client onboarding, virtual assistant placement, and overall service delivery, ensuring seamless GTM execution.
• Marketing & Design Team: This role sits within or closely collaborates with a marketing function, likely involving content creators, marketers, and other designers focused on brand building and lead generation.
• Cross-functional Collaboration: Close collaboration is expected between design, content, marketing, and potentially client success or sales teams to ensure cohesive messaging and effective campaign execution.

Methodology:

• Data-Driven Decisions: Emphasis on using data to inform marketing strategies, content performance, and design effectiveness.
• Agile Content Creation: A process that likely involves iterative design, feedback loops, and quick adaptation to trends and campaign needs.
• Efficiency & Automation: An operational focus on streamlining workflows, leveraging technology, and potentially exploring automation in content publishing and campaign management.

Company Website: https://wingassistant.com/

📝 Enhancement Note: The company context is interpreted to highlight how a Graphic Designer role integrates into the broader GTM and operational machinery of a remote-first service company. The focus is on efficiency, scalability, and the impact of design on business objectives.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at an Entry to Intermediate level within the Creative and Marketing Operations spectrum. It provides a foundational opportunity to develop skills in visual content creation, marketing campaign support, and process execution within a remote business services context.

Reporting Structure:

• The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role responsible for overseeing content strategy and visual asset production. This reporting line ensures alignment with marketing goals and provides a clear chain of command for project direction and feedback.

Operations Impact:

• The Graphic Designer's work directly impacts Wing Assistant's brand perception, lead generation efforts, and overall market presence. High-quality visuals drive engagement, support marketing campaigns, and reinforce the company's professional image, all critical for GTM success.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas like motion graphics, UI design, or brand identity development.
• Skill Advancement: Access to paid training and upskilling opportunities to master new design software, techniques, and marketing principles.
• Leadership Potential: With experience, potential to move into Senior Graphic Designer roles, Creative Lead positions, or even transition into broader Marketing Operations or Campaign Management roles.
• Industry Exposure: Gain experience in the rapidly growing virtual assistant and remote work industry, a valuable niche.

📝 Enhancement Note: This section emphasizes how a creative role like Graphic Designer can be a stepping stone into operations-focused career paths by developing transferable skills in project management, process execution, and strategic support.

🌐 Work Environment

Office Type:

• Fully remote, 100% Work-From-Home environment, eliminating the need for a physical office presence and offering maximum flexibility.

Office Location(s):

• While the role is remote, it requires candidates to be located within the United States to adhere to US work hours and potential legal/taxational requirements.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires active collaboration through digital tools, fostering teamwork and idea exchange.
• Tools & Technology: Access to standard design software and communication platforms necessary for remote work and creative production.
• Team Interaction: Opportunities to interact with a supportive team through virtual meetings, instant messaging, and project collaboration platforms.

Work Schedule:

• Flexible US work hours, with a commitment ranging from 20-40 hours per week. This allows for a personalized schedule that balances productivity with personal life, crucial for maintaining well-being in a remote setting.

📝 Enhancement Note: The remote work environment is framed with an emphasis on operational efficiency, self-management, and the use of digital collaboration tools, which are core components of modern GTM operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess foundational design skills and experience alignment.
• Technical Assessment: Candidates may be asked to complete a design task or assessment relevant to the role's responsibilities, simulating real-world project challenges.
• Interview(s): Typically involves discussions about past projects, design philosophy, problem-solving approaches, and how candidates handle feedback and collaboration. Expect questions about managing design schedules and contributing to campaign strategies.
• Final Interview: May involve meeting with key stakeholders to discuss cultural fit, long-term career aspirations, and final compensation details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in print and digital design, especially those relevant to marketing collateral, social media, and web content.
• Highlight Impact: For each project, clearly articulate the objective, your role, the design process, and the quantifiable results or impact achieved (e.g., increased engagement, improved brand perception).
• Showcase Versatility: Include a diverse range of projects demonstrating your ability to adapt to different styles, brands, and media.
• Organize Clearly: Ensure your portfolio is easy to navigate, with clear labels and concise descriptions for each piece.
• Tailor to Wing Assistant: If possible, include a piece or discuss how your design approach aligns with Wing Assistant's brand and mission.

Challenge Preparation:

• Design Task: Be prepared for a practical design challenge. Focus on understanding the brief, managing your time effectively, and producing a polished output that demonstrates your core skills.
• Process Explanation: Be ready to explain your design process, rationale behind your creative choices, and how you would approach creating assets for specific marketing channels like blogs or social media.
• Communication: Practice articulating your ideas clearly and concisely, as communication is key in a remote environment.

📝 Enhancement Note: The interview and portfolio review process is detailed with an operations perspective, focusing on how candidates demonstrate process adherence, results orientation, and strategic thinking through their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.
• Sketch: Experience with Sketch is required, indicating a need for UI/UX design capabilities or familiarity with modern design workflows.
• Content Management Systems (CMS): Familiarity with uploading and managing content in platforms like WordPress or similar website builders, though not explicitly stated, is often beneficial.

Analytics & Reporting:

• While not a primary function, understanding how design impacts engagement metrics tracked through analytics tools (e.g., Google Analytics, social media insights) is advantageous.

CRM & Automation:

• Experience with CRM or marketing automation platforms is not explicitly required but understanding how visual content integrates into email marketing campaigns or social media automation tools can be a plus.

📝 Enhancement Note: The tool stack is directly pulled from the job description, with added context on how these tools relate to broader marketing operations and GTM activities.

👥 Team Culture & Values

Operations Values:

• Efficiency: A drive to produce high-quality work efficiently, meeting deadlines and optimizing design workflows.
• Collaboration: Valuing teamwork and open communication, especially in a remote setting, to achieve shared marketing and business objectives.
• Creativity & Innovation: Encouraging new ideas and approaches to visual communication that resonate with target audiences.
• Client Focus: Understanding that design serves business objectives and client needs, contributing to Wing Assistant's mission of supporting companies.
• Adaptability: Willingness to learn new tools, adapt to changing project requirements, and stay current with design trends.

Collaboration Style:

• Remote-First Communication: Relying on digital tools (Slack, email, video conferencing) for seamless interaction and project collaboration.
• Feedback Integration: Openness to receiving and incorporating feedback from team members and stakeholders to refine designs.
• Proactive Engagement: Encouraging team members to actively participate in discussions, share insights, and contribute to a positive and productive remote work environment.

📝 Enhancement Note: Team culture and values are interpreted through an operations lens, emphasizing efficiency, collaboration, and adaptability as key drivers for success in a remote GTM environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment on design projects without in-person interaction.
• Balancing Multiple Projects: Managing a diverse workload with competing deadlines across various marketing channels and campaigns.
• Staying Current: Keeping up-to-date with rapidly evolving design software, trends, and digital marketing best practices.
• Translating Strategy: Effectively translating abstract marketing and business objectives into concrete, impactful visual designs.

Learning & Development Opportunities:

• Skill Enhancement: Access to paid training, upskilling initiatives, and opportunities to learn new design software and techniques.
• Industry Exposure: Gaining experience in the dynamic virtual assistant and remote work industry.
• Cross-functional Learning: Opportunity to learn about marketing strategies, content creation processes, and broader GTM operations through collaboration.
• Career Progression: Clear pathways for advancement within the company, potentially to senior design roles or related operational functions.

📝 Enhancement Note: Challenges and growth opportunities are framed to highlight how overcoming them can build valuable operational skills and how the role contributes to broader GTM and operational development.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects from your portfolio, explaining your design process, the problem you solved, your creative decisions, and the impact of your work. Focus on how your designs supported marketing objectives.
• Design Process: Describe your typical design process from brief to final delivery, including how you handle feedback, revisions, and collaboration with non-designers (e.g., content writers, marketers).
• Adapting to Brand: How would you approach learning and adapting to Wing Assistant's brand guidelines and visual identity?

Company & Culture Questions:

• Remote Work Experience: Discuss your experience working remotely and how you maintain productivity, communication, and engagement.
• Team Collaboration: How do you contribute to a positive and productive remote team environment?
• Wing Assistant's Mission: What attracts you to Wing Assistant's mission, and how do you see your role contributing to it?

Portfolio Presentation Strategy:

• Impact-Oriented: For each project presented, emphasize the business objective and the measurable impact of your design. Use data or qualitative feedback where possible.
• Process Clarity: Clearly articulate the steps you took, your rationale for key design decisions, and any challenges you overcame.
• Concise Storytelling: Present your work in a narrative format that is easy to follow and engaging for the interviewer.
• Visual Aids: Ensure your portfolio is easily accessible and visually appealing during the interview.

📝 Enhancement Note: Interview preparation advice is tailored to assess not just design skills but also operational capabilities like process management, strategic alignment, and effective remote communication.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Lever.
• Portfolio Customization: Ensure your submitted portfolio prominently features your best print and digital design work, highlighting projects relevant to content marketing, social media, and web assets. Clearly articulate the impact of your designs.
• Resume Optimization: Tailor your resume to emphasize your experience with Adobe Creative Suite, Sketch, communication skills, organizational abilities, and any experience in managing content schedules or marketing campaigns. Quantify achievements wherever possible.
• Interview Preparation: Practice presenting your portfolio, articulating your design process, and discussing how you collaborate in a remote setting. Research Wing Assistant's brand and services to demonstrate genuine interest.
• Company Research: Familiarize yourself with Wing Assistant's mission, services, and target audience. Consider how your design skills can directly support their business objectives and go-to-market strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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