Graphic Designer (Static & Motion, Marketing Assets)

📍 Job Overview

Job Title: Graphic Designer (Static & Motion, Marketing Assets)

Company: GO Media

Location: Raleigh, North Carolina, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: March 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is centered on the creation and execution of diverse marketing assets, encompassing both static visuals and dynamic motion graphics, crucial for Go Media's client campaigns in regulated industries.

• The Graphic Designer will be instrumental in translating campaign strategies and brand messaging into visually compelling and conversion-oriented creative across digital and print channels.

• Key focus areas include maintaining brand consistency, executing design across various platforms, and contributing to the overall visual storytelling of Go Media's client initiatives.

• This position requires a strong understanding of design principles for regulated sectors, balancing aesthetic appeal with performance-driven messaging and compliance considerations.

📝 Enhancement Note: While the raw job description focuses on graphic design, the context of "conversion-driven marketing campaigns across omni-channels" and "regulated brands" suggests a strong link to marketing operations and a need for design that directly impacts business outcomes and compliance. The role is therefore categorized under Marketing Operations/Creative Services.

📈 Primary Responsibilities

• Design and produce a wide array of static marketing assets, including digital advertisements, social media posts, email headers, and landing page graphics.

• Create and manage print collateral such as postcards, flyers, brochures, direct mailers, and signage, ensuring adherence to print specifications and brand guidelines.

• Develop visually engaging presentation decks for internal use and client presentations using tools like PowerPoint, Keynote, or Google Slides.

• Produce motion graphics and animated assets, including short videos, animated social posts, dynamic display ad animations, GIFs, and kinetic typography, to enhance campaign engagement.

• Design essential brand assets and visual systems, such as icons, infographics, photography overlays, and reusable asset templates, to maintain brand consistency and efficiency.

• Collaborate with strategists, copywriters, and account managers during conceptual ideation and campaign storyboarding phases to align visual execution with strategic objectives.

• Maintain asset production pipelines, ensuring version control for working files, exports, and archives to manage creative assets effectively.

• Ensure rigorous brand consistency across all client touchpoints while adapting creative to meet the specific requirements of different formats, sizes, and platforms.

• Coordinate with external vendors, including printers and potentially animators or video editors, to ensure timely and high-quality production of marketing materials.

• Participate actively in creative reviews, providing and receiving feedback to refine designs and ensure alignment with campaign goals and brand standards.

• Conduct quality assurance checks on creative assets to verify alignment, consistency, resolution, file specifications, and compliance requirements.

• Contribute innovative ideas for new design systems, formats, and interactive or motion experiments to push creative boundaries and improve campaign performance.

• Work closely with account, strategy, and media teams to understand campaign goals, target audiences, and key performance indicators (KPIs) to inform design decisions.

• Translate campaign concepts and messaging into visual executions that are both aesthetically pleasing and optimized for conversion.

• Stay current with emerging design trends, motion techniques, and best practices in both digital and print media, applying new learnings to client work.

• Provide design insights to support campaign testing, optimization, and iteration processes, contributing to data-driven creative improvements.

📝 Enhancement Note: The responsibilities highlight a deep integration with marketing strategy and campaign execution, going beyond pure graphic creation. The emphasis on "conversion-driven," "performance metrics," "testing, optimization, and iteration" points to a need for designers who understand how their work impacts business objectives, a key aspect of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implied through the required experience and skill set.

Experience: 3+ years of professional design experience in an agency, in-house, or comparable environment, with a demonstrated ability to produce high-quality static and motion graphics.

Required Skills:

• Proven portfolio demonstrating expertise in both static (print & digital) and motion/animation design.

• Strong proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro (or equivalent motion design tools).

• Demonstrated ability to create polished presentation decks using PowerPoint, Keynote, or Google Slides.

• Thorough understanding of file formats, color modes (RGB vs. CMYK), bleed/safe zones, and printing constraints for both digital and print production.

• Experience preparing and exporting files for various digital ad platforms and print vendors.

• Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Exceptional attention to detail, with a keen eye for visual consistency, design craftsmanship, and brand integrity.

Preferred Skills:

• Experience working within regulated industries such as med-aesthetics, dermatology, plastic surgery, dental, wellness, or medical devices.

• Basic proficiency in motion/video editing and compositing techniques beyond core After Effects usage.

• Familiarity with HTML, CSS, and the creation of web assets (though not a primary requirement).

• Experience with design systems, managing brand guidelines, and executing cross-channel marketing campaigns.

• Strong communication skills, with the ability to articulate design rationale and present creative concepts effectively to non-design stakeholders.

📝 Enhancement Note: The emphasis on "regulated industries" and "conversion-driven" suggests that candidates with an understanding of marketing performance and compliance will be highly valued, aligning with a marketing operations perspective.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of work, specifically highlighting both static (print and digital) and motion/animation projects.

• Case studies or detailed project examples that demonstrate the design process from concept to final execution, including problem identification, solution development, and final asset delivery.

• Evidence of ability to maintain brand consistency across various platforms and mediums, with examples of adapting creative to different formats and sizes.

• Demonstrations of proficiency with key design software, particularly Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere).

Process Documentation:

• Ability to articulate and demonstrate a clear design process, including stages of ideation, concept development, asset production, review, and final delivery.

• Understanding of file management best practices, including version control, asset archiving, and preparation of files for various vendors (e.g., print shops, digital ad platforms).

• Experience in quality assurance (QA) for design assets, ensuring accuracy, consistency, resolution, and adherence to technical specifications and brand guidelines.

• Demonstrations of how design work contributes to campaign goals, with potential examples of optimization based on performance data or feedback.

📝 Enhancement Note: For operations-focused roles, a portfolio is critical. This section emphasizes not just the output but the process, demonstrating an understanding of workflow, efficiency, and quality control in design production, which is directly transferable to operations thinking.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer with 3+ years of experience in Raleigh, North Carolina, the estimated salary range is approximately $60,000 - $85,000 annually. This range considers the cost of living in Raleigh and the specialized skills required (motion graphics, regulated industries).

Benefits:

• Competitive salary and comprehensive benefits package.

• Opportunity to work with leading brands in high-growth sectors like med-aesthetics and wellness.

• High visibility and significant impact on client projects within a small, high-performing creative team.

• Support for professional development, including courses, conferences, and software subscriptions.

• A friendly, collaborative work culture that encourages cross-disciplinary exposure and learning.

Working Hours: The role is full-time, typically aligning with a standard 40-hour work week, with the expectation of on-site presence 5 days a week. Flexibility may be available depending on project demands and team coordination, but core hours will be dedicated to on-site collaboration and production.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in the specified location and experience level. Actual compensation may vary based on specific qualifications, interview performance, and company compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Agency specializing in med-aesthetics, dermatology, plastic surgery, dental, wellness, and medical device sectors. This industry focus requires a strong understanding of compliance and performance-driven marketing within regulated environments.

Company Size: GO Media is described as having a "lean, collaborative, and deeply strategic" team, suggesting a smaller to medium-sized agency where individual contributions have high visibility and impact.

Founded: While the founding date is not specified, the company's current focus on "high-growth, regulated brands" implies a mature agency with established client relationships and a forward-looking approach.

Team Structure:

• The creative team is integrated within a broader agency structure that includes account management, strategy, and media specialists.

• The Graphic Designer will report into a Creative Lead or Director, working within a pod or project-based team alongside copywriters and strategists.

Methodology:

• Focus on creating "compliant, conversion-driven marketing campaigns."

• Emphasis on data-informed creative, with designers providing insights for campaign testing and optimization.

• A collaborative approach to ideation and campaign storyboarding, integrating design with strategy and messaging.

• Commitment to staying current with design trends and best practices, particularly those relevant to health-adjacent industries.

Company Website: https://jobs.workable.com/company/7FV1fFC9bfK4f8tqPqD2RT/jobs-at-go-media (Note: This link leads to the company's job portal, not necessarily their main website for general information.)

📝 Enhancement Note: The emphasis on regulated industries and conversion-driven campaigns suggests that the agency operates with a strong focus on ROI and compliance, which influences the type of creative output and the designer's role in achieving specific business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of tasks and contributions to campaign-level creative, with opportunities to influence visual strategy and process improvements within the creative team.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Senior Designer, working collaboratively within a cross-functional team structure that includes account managers, strategists, and media planners.

Operations Impact: The designer's work directly impacts client success by creating marketing assets that drive conversions, maintain brand integrity, and ensure compliance. Their ability to produce effective, aesthetically sound, and on-brand creative contributes significantly to client satisfaction and campaign ROI, aligning with the operational goals of a marketing agency.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in motion graphics, animation, or specific design systems relevant to the agency's client base.

• Cross-functional Exposure: Gain broader understanding of marketing strategy, media planning, and account management through close collaboration.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead creative projects, or develop into a Senior Designer or Art Director role.

• Professional Development: Access to courses, conferences, and software to enhance design skills and stay current with industry trends, supported by the company.

📝 Enhancement Note: The growth path for a designer in an agency setting often involves deepening creative expertise, taking on more strategic responsibilities, and potentially moving into leadership or specialized roles. The "operations impact" is framed by how design contributes to business objectives and client success.

🌐 Work Environment

Office Type: The role requires a highly collaborative, on-site work environment. This suggests an open-plan office space or studios designed to foster teamwork, brainstorming, and rapid iteration among creative and account teams.

Office Location(s): Raleigh, North Carolina, United States. Specific details about the office amenities or accessibility are not provided but are expected to be typical of a professional agency setting.

Workspace Context:

• Collaborative Environment: The on-site requirement underscores the importance of face-to-face interaction, spontaneous collaboration, and team synergy for creative problem-solving and project execution.

• Technology Access: Designers will have access to industry-standard design software and hardware, likely including powerful workstations and necessary peripherals for visual and motion design.

• Team Interaction: Frequent opportunities to interact with strategists, copywriters, account managers, and media planners, facilitating a holistic understanding of campaign objectives and client needs.

Work Schedule: A standard 5-day work week is expected, aligning with a full-time employment type. While core hours are likely standard business hours, the fast-paced agency environment may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The emphasis on "on-site" and "highly collaborative" points to a work environment where teamwork, in-person feedback, and spontaneous ideation are valued. This is crucial for understanding the day-to-day interactions and workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, rationale behind key projects (especially those involving static and motion), and how their work aligns with client goals and brand consistency.

• Skills Assessment: Potential for a design challenge or test project to evaluate practical skills in static and motion design, problem-solving, and adherence to briefs.

• Behavioral & Cultural Fit: Interviews with hiring managers and team members to assess communication skills, collaboration style, problem-solving approach, and cultural fit within the GO Media team.

• Final Interview: Possibly a discussion with senior leadership to confirm fit and discuss compensation.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase both static and motion design capabilities, emphasizing work relevant to marketing assets and regulated industries if possible.

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the solutions, and the outcomes or impact. Highlight your problem-solving skills.

• Showcase Versatility: Include examples that demonstrate adaptability across different platforms (digital, print) and styles.

• Highlight Motion Skills: Clearly present your motion graphics work, explaining the techniques used and the intended effect on the viewer.

• Prepare for Technical Questions: Be ready to discuss your software proficiency, file preparation techniques, and understanding of technical constraints for print and digital.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints.

• Focus on Process: Even for a timed exercise, think through your approach—brief interpretation, concept generation, execution, and refinement.

• Showcase Key Skills: Ensure your challenge response demonstrates your core strengths in static and/or motion design, as relevant.

• Consider Compliance: If the challenge involves regulated industries, demonstrate an awareness of potential compliance considerations.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential design challenge indicates a strong focus on practical skills and the candidate's ability to articulate their creative process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected across Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro. After Effects and Premiere Pro are critical for motion graphics responsibilities.

• Presentation Software: Proficiency in PowerPoint is required, with familiarity in Keynote and Google Slides being beneficial.

Analytics & Reporting: While not explicitly listed as a requirement for the designer, an understanding of how design impacts analytics and reporting (e.g., click-through rates for ads, engagement metrics for social posts) is advantageous.

CRM & Automation: Not directly applicable to this design role, but familiarity with how marketing assets are deployed within CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, particularly After Effects and Premiere Pro, highlights the core technical requirements. Proficiency in PowerPoint is also a direct requirement for presentation design.

👥 Team Culture & Values

Operations Values:

• Collaboration: GO Media emphasizes a "lean, collaborative" team. This suggests a culture where teamwork, open communication, and mutual support are highly valued.

• Strategic Thinking: The agency partners with clients to craft "conversion-driven marketing campaigns." This implies a value placed on understanding business objectives and aligning creative execution with strategic goals.

• Excellence & Craftsmanship: As a specialized agency, there's an expectation of high-quality creative output, demanding sharp attention to detail and design craftsmanship.

• Adaptability & Continuous Learning: Working with high-growth, regulated brands requires staying current with trends, technologies, and industry best practices.

Collaboration Style:

• Cross-functional Integration: Designers work closely with strategists, copywriters, account managers, and media teams, requiring a communicative and integrated approach.

• Feedback-Driven: Participation in "creative reviews" and "feedback cycles" indicates a culture that values constructive criticism and iterative improvement.

• Team Synergy: The on-site requirement points to a preference for in-person collaboration, facilitating quick feedback loops and shared ideation.

📝 Enhancement Note: The culture seems geared towards a high-performance agency environment where creative professionals are expected to be strategic, collaborative, and committed to delivering results for clients in a regulated space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Designing for regulated industries (med-aesthetics, healthcare) requires a keen awareness of legal and ethical guidelines, which can sometimes constrain creative freedom.

• Pace and Volume: The agency environment, especially with "high-growth" clients, can involve a high volume of asset requests and tight deadlines, requiring efficient workflow management.

• Adapting to Diverse Brands: Working across multiple clients in different sectors demands versatility in understanding and applying various brand identities and campaign objectives.

• Integrating Static and Motion: Seamlessly blending static and motion design within cohesive campaigns requires strong conceptualization and technical execution skills.

Learning & Development Opportunities:

• Advanced Motion Techniques: Deepen expertise in animation, visual effects, and video editing software and techniques.

• Industry Specialization: Gain in-depth knowledge of the med-aesthetics, wellness, and healthcare marketing landscape.

• Design Systems Development: Contribute to or lead the creation of design systems for clients, enhancing brand consistency and production efficiency.

• Strategic Design Input: Evolve from asset execution to providing strategic design input that influences campaign direction and performance.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also strategic, adaptable, and detail-oriented, particularly in a regulated environment. Growth opportunities focus on deepening both creative and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing asset from brief to final delivery, focusing on how you ensure it meets campaign objectives and brand guidelines." (Prepare to walk through a case study emphasizing your workflow, decision-making, and attention to detail.)

• "How do you approach balancing aesthetic appeal with conversion-driven messaging, especially when working with regulated industries?" (Discuss examples where you've had to integrate performance goals or compliance considerations into your design.)

Company & Culture Questions:

• "What interests you about GO Media and our focus on the med-aesthetics and wellness sectors?" (Research GO Media's client work and express genuine interest in their niche.)

• "How do you contribute to a collaborative team environment, especially in an on-site setting?" (Provide examples of your teamwork and communication style.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose a few key projects that best represent your static and motion design skills, ideally showcasing work that had a tangible impact or solved a specific problem.

• Structure Your Narrative: For each project, clearly outline the client/objective, your role, the challenge, your creative process (ideation, execution, tools used), and the results or learnings.

• Highlight Motion Expertise: Dedicate time to showcase your motion graphics work, explaining the animation techniques, software used, and creative intent.

• Demonstrate Strategic Thinking: Explain why you made certain design choices and how they align with campaign goals, target audience, and brand strategy.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, keeping the audience engaged.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just design skills but also strategic thinking, understanding of business objectives, and collaborative capabilities, which are crucial for roles integrated with marketing operations.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience with static and motion graphics, your proficiency in Adobe Creative Suite (especially After Effects), and any relevant experience in regulated industries.

• Resume Optimization: Clearly articulate your years of experience and specific achievements related to creating marketing assets, maintaining brand consistency, and producing both static and motion content. Use keywords from the job description.

• Interview Preparation: Thoroughly review your portfolio and prepare to discuss your design process, rationale, and how your work contributes to campaign success. Practice your presentation skills.

• Company Research: Familiarize yourself with GO Media's client roster and their approach to marketing in specialized sectors like med-aesthetics and wellness to better align your responses with their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.