Graphic Designer / Social Media Creator

📍 Job Overview

Job Title: Graphic Designer / Social Media Creator Company: Club Kuma (for Frankly brand) Location: Santa Monica, California, United States Job Type: Full-time Internship Category: Marketing Operations & Creative Content Date Posted: August 29, 2025 Experience Level: Entry Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal for enhancing the visual brand identity and social media presence of Frankly, a new fragrance brand.
• It involves the creation of high-impact, social-first graphics and short-form video content to drive engagement and brand awareness.
• The position offers a unique opportunity to collaborate on creative direction for campaigns and product launches within a dynamic studio environment.
• Candidates will gain hands-on experience in visual storytelling, content planning, and the specific nuances of marketing within the beauty and fragrance sector.

📝 Enhancement Note: While the input states "Graphic Designer / Social Media Creator," the responsibilities and qualifications clearly point towards an internship or entry-level role focused on content creation and design execution for a specific brand (Frankly) under a parent company (Club Kuma). The "Full-time" employment type is likely referring to the hours expected per week, common for internships.

📈 Primary Responsibilities

• Design and execute visually compelling social-first graphics and layouts for key digital channels, including Instagram, TikTok, and email campaigns.
• Conceptualize, film, and edit engaging short-form video content that aligns with Frankly's distinct cinematic, candid, and offbeat brand aesthetic.
• Collaborate closely with the creative team to contribute to and refine the creative direction for upcoming marketing campaigns and product launches.
• Develop and build branded email marketing assets, utilizing platforms like Klaviyo, for various campaign types and customer flows.
• Capture and edit behind-the-scenes footage, product shots, and lifestyle imagery, leveraging strong visual instincts and basic photography skills.
• Assist in the creation of design assets for paid advertising campaigns, influencer collaborations, and experiential marketing initiatives.
• Proactively stay abreast of emerging social media trends, graphic design styles, typography, and cultural shifts to inject fresh, relevant ideas into weekly content.
• Provide support for content planning, scheduling, and performance reporting to ensure cohesive campaign execution.

📝 Enhancement Note: The responsibilities listed are typical for a junior designer or content creator, emphasizing execution and collaboration within a defined creative strategy. The mention of "content planning, scheduling, and reporting" suggests a foundational exposure to marketing operations workflows.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a closely related field is preferred.

Experience:

• 0-2 years of experience in graphic design, social media content creation, or a similar creative role.
• Demonstrated experience in executing design projects and content creation, ideally with a focus on digital and social media platforms.

Required Skills:

• Graphic Design Proficiency: Expert-level command of Adobe Creative Suite, specifically Photoshop and Illustrator, for creating high-quality visual assets.
• Social Media Content Creation: Proven ability to conceptualize, design, and produce engaging graphics and short-form video content tailored for platforms like Instagram and TikTok.
• Visual Storytelling: A strong understanding and application of visual narrative techniques to convey brand messaging and evoke emotion.
• Brand Aesthetic Alignment: Ability to quickly grasp and consistently apply a specific brand's visual identity, tone, and aesthetic across all created content.
• Typography & Layout: Excellent eye for detail in typography, color theory, composition, and layout design for impactful visual communication.
• Collaboration & Feedback: Capability to work effectively within a team, receive creative feedback constructively, and iterate on designs and content quickly.
• Trend Awareness: Keen awareness of current social media trends, design styles, and cultural movements relevant to the beauty and lifestyle industries.

Preferred Skills:

• Motion Graphics: Proficiency or familiarity with Adobe After Effects for creating dynamic visual elements and animations.
• Video Editing: Experience with video editing software such as CapCut, Adobe Premiere Pro, or similar tools for refining short-form video content.
• Email Marketing Design: Basic knowledge of email marketing principles and platform best practices, with specific experience in Klaviyo being highly advantageous.
• Photography & Videography: Foundational knowledge in photography and videography, including capturing and editing product imagery, lifestyle shots, and behind-the-scenes content.
• Data Interpretation: Ability to understand basic social media analytics and reporting to inform content strategy and performance.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, with specific mention of Photoshop and Illustrator, highlights the core technical requirements. Preferred skills like After Effects, video editing, and Klaviyo suggest a desire for a candidate with a broad creative skillset and an understanding of digital marketing operations. The "0-2 years" experience level is typical for internships or junior roles, where portfolio work is heavily weighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Execution: Showcase a range of graphic design projects demonstrating proficiency in layout, typography, and visual hierarchy across various digital formats (e.g., social media posts, email banners, web graphics).
• Social Media Content: Include examples of original social media content (graphics, short videos, Reels, TikToks) that highlight creativity, trend relevance, and brand alignment.
• Video Content: Present examples of short-form video creation and editing, emphasizing narrative, visual appeal, and platform optimization.
• Brand Cohesion: Demonstrate an ability to maintain a consistent brand aesthetic across diverse creative outputs.
• Campaign Contribution: If available, showcase contributions to past marketing campaigns or product launches, illustrating understanding of campaign objectives and execution.

Process Documentation:

• Workflow Visualization: While not explicitly required for submission, candidates should be prepared to discuss their personal design workflow, from concept generation to final asset delivery, highlighting efficiency and iteration.
• Asset Management: Be prepared to discuss how you would organize and manage digital assets for a brand's social media presence.
• Feedback Integration: Demonstrate in your portfolio or discussion how you incorporate feedback to refine creative work.

📝 Enhancement Note: For a role like this, the portfolio serves as the primary "process and systems" demonstration. It's about showcasing the tangible output of their design and content creation processes. The emphasis is on the quality and relevance of the work, rather than formal process documentation.

💵 Compensation & Benefits

Salary Range:

• $20 - $22 per hour.
• This rate is competitive for entry-level creative roles and internships in the Santa Monica, California area, reflecting the specialized skills required in graphic design and social media content creation.

Benefits:

• Hands-on Experience: Gain practical, in-depth experience working with a growing fragrance brand and a creative studio.
• Portfolio Building: Opportunity to develop a robust portfolio with elevated, story-driven content that can significantly boost future career prospects.
• Free Fragrances: Access to Frankly's product line, allowing for firsthand experience with the brand's offerings.
• Exclusive Brand Perks: Potential to receive other brand-related benefits and experiences.

Working Hours:

• Full-time, likely around 40 hours per week, consistent with a full-time internship. The role is on-site, requiring consistent presence at the company's location.

📝 Enhancement Note: The hourly wage of $20-$22 is standard for creative internships or junior roles in a high cost-of-living area like Santa Monica. The listed benefits are typical for internships, focusing on experience and skill development rather than traditional corporate benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Club Kuma: Operates within the creative services and product development industry, focusing on branding, design, and manufacturing for clients and its own in-house projects.
• Frankly Brand: Positioned within the beauty and fragrance sector, emphasizing unique brand identity, sensory experiences, and digital storytelling. The industry context is competitive, requiring strong differentiation through creative marketing.

Company Size:

• Club Kuma is likely a small to medium-sized creative studio, given its collaborative approach and the "in-house project" nature of Frankly. This size often translates to a close-knit team, direct access to leadership, and a hands-on work environment.

Founded:

• The founding date for Club Kuma is not specified, but its current operations suggest an established creative studio. The Frankly brand is presented as a "latest in-house project," indicating its recent development and growth phase.

Team Structure:

• The successful candidate will likely be part of a small, agile creative team within Club Kuma, directly supporting the Frankly brand.
• Reporting structure will probably be to a Creative Director, Brand Manager, or Senior Designer who oversees the brand's marketing and creative output.
• Cross-functional collaboration will primarily involve working with marketing, product development, and potentially e-commerce teams to ensure cohesive brand messaging and campaign execution.

Methodology:

• Data-Driven Creativity: While deeply creative, the approach emphasizes understanding social media trends and consumer engagement to inform design and content decisions.
• Agile Content Development: The team likely works in short cycles, rapidly iterating on creative concepts and content based on performance and emerging trends.
• Brand-Centric Execution: All creative output is meticulously aligned with the Frankly brand's unique aesthetic, voice, and storytelling ethos.

Company Website:

• Club Kuma: Not provided, but implied to be a creative studio.
• Frankly: smellfrankly.com

📝 Enhancement Note: The description of Frankly as a "bold fragrance brand built around story-driven scents and visual storytelling" provides crucial context for the creative expectations. The company culture is likely fast-paced, collaborative, and focused on innovative branding within the niche of experiential consumer products.

📈 Career & Growth Analysis

Operations Career Level:

• This role is an entry-level position, specifically an internship, designed for individuals beginning their careers in graphic design and digital content creation. It provides foundational exposure to brand marketing and social media operations within a creative agency/studio setting.

Reporting Structure:

• The Graphic Designer / Social Media Creator will typically report to a Creative Lead or Marketing Manager responsible for the Frankly brand's visual and social media strategy. This direct reporting line allows for focused mentorship and clear communication of creative objectives.

Operations Impact:

• The role's primary impact is on brand perception, audience engagement, and driving awareness for the Frankly fragrance brand through compelling visual content. Success directly contributes to the brand's ability to connect with its target audience and build a loyal customer base.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in social media design, video editing, and potentially email marketing automation, allowing for specialization in these areas.
• Portfolio Enhancement: Build a strong, diverse portfolio showcasing work for a unique, narrative-driven brand, which is highly valuable for future creative roles.
• Industry Exposure: Gain practical experience within the beauty and fragrance industry, understanding its unique marketing challenges and opportunities.
• Creative Mentorship: Learn from experienced creative professionals within the studio environment, receiving guidance on design principles, brand strategy, and content creation best practices.
• Potential for Full-Time Conversion: Depending on performance and business needs, there may be opportunities for conversion to a full-time role after the internship period.

📝 Enhancement Note: The growth path for this role is primarily skill-based and portfolio-driven. It's an excellent stepping stone for individuals looking to build a career in digital marketing, social media management, or brand design.

🌐 Work Environment

Office Type:

• The role is on-site, indicating a physical office or studio space where the team collaborates. This environment fosters direct interaction, on-the-spot feedback, and a shared creative energy.

Office Location(s):

• Broadway, Santa Monica, CA, USA. This location is known for its vibrant creative and tech scene, offering a dynamic work environment.

Workspace Context:

• The workspace is expected to be a collaborative studio setting, conducive to creative brainstorming and teamwork.
• Access to necessary design software and potentially photography/videography equipment is implied.
• Opportunities for direct interaction with team members and mentors are significant, facilitating knowledge transfer and skill development.

Work Schedule:

• Standard full-time hours, likely Monday to Friday, with the expectation of being present in the Santa Monica office. Flexibility might exist, but the on-site requirement suggests a structured daily schedule.

📝 Enhancement Note: Being on-site in Santa Monica offers exposure to a prominent creative hub. The collaborative studio environment is a key element of the work experience, supporting the hands-on nature of the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess basic qualifications, design skills, and alignment with the brand's aesthetic.
• Creative Assessment: This may involve a short design challenge or a portfolio walkthrough to evaluate creative thinking, technical proficiency, and ability to articulate design choices.
• Team/Manager Interview: Discussions about creative vision, social media trends, collaboration style, and cultural fit within the studio.
• Final Interview: Potentially with a senior member of Club Kuma or the brand leadership to finalize selection.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly aligns with the job description – focus on social media graphics, short videos, and strong branding examples.
• Highlight Brand Alignment: Include pieces that demonstrate your ability to adapt to and execute within a specific brand's visual language, especially if you have examples similar to Frankly's aesthetic.
• Showcase Process: For key projects, briefly explain your creative process, the problem you were solving, and the tools used.
• Video Content: Ensure any video examples are well-edited, engaging, and demonstrate an understanding of platform-specific best practices (e.g., TikTok/Reels trends).
• Cover Letter: Personalize it by mentioning what specifically excites you about Frankly, its brand story, and how your creativity can contribute. Address the "storytelling through scent" prompt directly.

Challenge Preparation:

• Trend Research: Be prepared to discuss current social media trends, design styles, and how they might be applied to the Frankly brand.
• Brand Analysis: Familiarize yourself with Frankly's existing online presence (smellfrankly.com) and its visual language. Think about how you would build upon it.
• Creative Problem-Solving: Be ready to discuss how you would approach creating content for a specific campaign or product launch.

📝 Enhancement Note: The emphasis on a portfolio and the specific request for social media content examples (TikTok, Instagram Reels) highlight the core evaluation criteria. The cover letter is a critical component for demonstrating genuine interest and understanding of the unique brand.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: Essential for graphic design, image manipulation, and layout creation.
  • Illustrator: Crucial for vector graphics, logos, and scalable design elements.
  • After Effects (Preferred): For motion graphics, animations, and dynamic video elements.
• Video Editing Software:
  • CapCut (Preferred): Popular for mobile-first, short-form video editing, often used for TikTok and Reels.
  • Adobe Premiere Pro (or similar): For more advanced video editing tasks.

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with native analytics within Instagram, TikTok, etc., or third-party tools for monitoring content performance.
• Email Marketing Platforms:
  • Klaviyo (Preferred): For designing, sending, and analyzing email marketing campaigns.

CRM & Automation:

• While not explicitly mentioned, a basic understanding of how design assets integrate into broader marketing automation workflows (e.g., through email platforms) is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator) and preferred tools like After Effects, CapCut, and Klaviyo defines the essential technical skillset required. Proficiency in these tools is paramount for success in this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating original ideas and pushing creative boundaries within the brand's visual identity.
• Storytelling: A core value, as the brand is built on narrative-driven scents and visual communication.
• Authenticity: A desire for genuine, candid content that resonates with the target audience.
• Efficiency & Agility: The ability to work quickly, adapt to trends, and iterate on creative assets in a fast-paced environment.
• Collaboration: A team-oriented approach where ideas are shared, feedback is valued, and collective goals are pursued.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing and brand management to ensure visual content aligns with campaign objectives and overall brand strategy.
• Feedback Loops: An open environment for giving and receiving constructive criticism on creative work to foster improvement and alignment.
• Knowledge Sharing: Encouraging team members to share insights on design trends, social media strategies, and new creative tools.

📝 Enhancement Note: The brand's focus on "story-driven scents and visual storytelling" and an aesthetic that is "cinematic, candid, and a little-chaotic" implies a culture that values artistic expression, authenticity, and a willingness to experiment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all creative output adheres strictly to Frankly's unique and evolving brand aesthetic across various platforms.
• Rapid Trend Adaptation: Staying ahead of fast-moving social media trends and quickly translating them into relevant, on-brand content.
• Balancing Creativity with Strategy: Generating visually appealing content that also serves specific marketing objectives and drives engagement.
• Content Volume & Pace: Producing a consistent stream of high-quality graphics and videos to meet the demands of a dynamic social media presence.

Learning & Development Opportunities:

• Advanced Design Software Training: Potential to deepen expertise in After Effects, Premiere Pro, or other creative tools through hands-on project work.
• Social Media Strategy Insights: Learning how creative content directly impacts social media performance and brand growth.
• Brand Development: Understanding the lifecycle of building and marketing a consumer brand, particularly in the fragrance sector.
• Professional Networking: Building connections within the creative studio and the broader Santa Monica creative community.

📝 Enhancement Note: The primary challenge lies in executing a distinct brand vision in a fast-paced, trend-driven environment. The growth opportunities are centered on practical skill acquisition and exposure to brand marketing from a creative execution standpoint.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a social media campaign for a new fragrance launch, focusing on visual storytelling?"
  • Preparation: Think about narrative arcs, mood boards, color palettes, and how to translate scent into visual language. Consider platform-specific formats (e.g., Instagram carousel vs. TikTok video).
• "Describe a time you had to adapt your design based on feedback. What was your process?"
  • Preparation: Prepare a specific example from your portfolio or academic work. Focus on understanding the feedback, strategizing changes, and the outcome.
• "How do you stay updated on social media trends and graphic design styles, and how would you apply them to the Frankly brand?"
  • Preparation: Identify your go-to resources (blogs, influencers, platforms). Be ready to discuss current trends and how they might (or might not) fit Frankly's "cinematic, candid, offbeat" aesthetic.
• "What excites you most about Frankly's brand identity and its focus on storytelling through scent?"
  • Preparation: Research the website, think about the emotional connection scent creates, and articulate how visual storytelling can enhance that.
• "How do you manage your time and prioritize tasks when working on multiple creative projects simultaneously?"
  • Preparation: Discuss your organizational methods, project management tools (even personal ones), and how you ensure deadlines are met without compromising quality.
• "If tasked with creating a short video for Frankly's TikTok, what kind of concept would you propose and why?"
  • Preparation: Brainstorm a few distinct video ideas that align with the brand's personality and current TikTok trends. Explain the rationale behind your chosen concept.

Company & Culture Questions:

• "What do you know about Club Kuma and its work with brands like Frankly?"
  • Preparation: Visit smellfrankly.com. Look for any mentions of Club Kuma on their social media or website if available. Show you've done your homework.
• "How do you see yourself fitting into a small, collaborative creative studio environment?"
  • Preparation: Emphasize your ability to work closely with others, contribute ideas, and support team goals.
• "What are your expectations for this internship regarding learning and professional development?"
  • Preparation: Align your growth aspirations with the opportunities presented in the job description (skill development, portfolio building).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation like a story, guiding the interviewer through your projects and highlighting key achievements.
• Focus on Relevance: Prioritize showcasing work that directly matches the requirements – social media graphics, video content, and projects with a strong visual narrative.
• Explain Your "Why": For each project, briefly explain the objective, your creative process, the tools used, and the outcome or impact.
• Showcase Video Skills: If you have video examples, ensure they are well-edited and demonstrate your ability to capture and create engaging short-form content.
• Be Prepared for "Live" Critiques: Understand that interviewers might ask hypothetical questions about existing work or suggest creative directions.

📝 Enhancement Note: The interview process heavily favors candidates who can demonstrate both technical design skills and an intuitive understanding of social media content creation and brand storytelling. The portfolio is the central artifact, and articulating the process behind it is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your resume, a short cover letter, and a portfolio of your work through the provided application link.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest social media graphics, short-form videos (TikTok, Reels), and examples of brand-aligned design work. Prioritize quality and relevance over quantity.
• Resume Optimization: Tailor your resume to highlight skills mentioned in the job description, such as Adobe Creative Suite proficiency, social media content creation, visual storytelling, and any experience with video editing or email marketing platforms. Quantify achievements where possible.
• Cover Letter Crafting: Write a compelling cover letter that specifically addresses your interest in Frankly, your understanding of its brand ethos, and how your creative skills can contribute to its visual storytelling. Answer the prompt about storytelling through scent.
• Company Research: Thoroughly review the Frankly website (smellfrankly.com) to understand its brand voice, product positioning, and aesthetic before your interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.