Graphic Designer / Social Media Creator

📍 Job Overview

Job Title: Graphic Designer / Social Media Creator
Company: Club Kuma (for Frankly fragrance brand)
Location: Santa Monica, California, United States
Job Type: Full-time Internship
Category: Creative & Media / Art & Design / Marketing
Date Posted: October 2, 2025
Experience Level: 0-2 Years (Internship)
Remote Status: On-site

🚀 Role Summary

• This internship focuses on bringing a bold fragrance brand, Frankly, to life through compelling visual design and engaging social media content creation.
• The role requires a blend of graphic design skills for various digital platforms and video content creation to align with the brand's unique aesthetic.
• Collaboration with the creative team is essential for shaping campaign direction and refining brand visuals.
• Responsibilities extend to designing email assets and supporting broader marketing initiatives like paid ads and influencer kits.

📝 Enhancement Note: While the title suggests a full-time role, the "Intern" employment type and experience level (0-2 years) indicate this is an internship position, likely geared towards individuals seeking hands-on experience in brand building and digital content creation within the beauty/fragrance sector.

📈 Primary Responsibilities

• Design social-first graphics and layouts tailored for platforms including Instagram, TikTok, email, and web, encompassing carousels, Reels covers, motion graphics, and moodboards.
• Conceptualize and produce engaging short-form video content that embodies Frankly's distinct cinematic, candid, and somewhat unconventional aesthetic.
• Actively participate in creative direction sessions for upcoming campaigns and product launches, contributing to the refinement of brand visuals and the development of art-forward, trend-savvy executions.
• Design and construct branded email assets for marketing campaigns, automated flows, and new product announcements, leveraging best practices in email marketing.
• Capture and edit behind-the-scenes footage, product photography, and lifestyle imagery, demonstrating a strong visual instinct or basic photography skills.
• Assist in the creation of design assets for paid advertising campaigns, influencer outreach kits, and experiential marketing events.
• Proactively monitor and analyze social media trends, graphic design styles, typography, and cultural shifts to inject fresh, stylish ideas into the brand's visual strategy.
• Provide support for content planning, scheduling, and performance reporting as required by the marketing and creative teams.

📝 Enhancement Note: The responsibilities highlight a hands-on, execution-focused role that requires a strong understanding of current digital content trends, particularly within visual mediums like Instagram and TikTok. The emphasis on "cinematic, candid, and a little-chaotic aesthetic" suggests a need for creative interpretation and adaptability.

🎓 Skills & Qualifications

Education:

• Preference for a Bachelor's degree or higher in Graphic Design, Visual Communications, or a closely related field.

Experience:

• Entry-level experience suitable for an internship, with demonstrated ability to create compelling visual content.
• Prior experience with social media content creation, graphic design, or video editing is highly valued.

Required Skills:

• Proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for graphic design tasks.
• A well-developed design sensibility, including a keen eye for color theory, typography, layout composition, and aesthetic storytelling.
• Basic understanding of visual content creation for social media platforms (Instagram, TikTok).
• Ability to capture and edit casual video content, demonstrating comfort with both still and motion visuals.
• Strong creative instincts and a passion for visual culture, social media, beauty, and branding.
• Self-starter mindset with the capacity to receive and implement creative feedback effectively.

Preferred Skills:

• Experience with motion graphics software such as After Effects.
• Familiarity with photo editing software like Lightroom.
• Proficiency in mobile video editing applications such as CapCut.
• Basic knowledge of email marketing principles and best practices for email layout.
• Experience with email marketing platforms like Klaviyo.
• Basic photography knowledge or experience in capturing product/lifestyle imagery.

📝 Enhancement Note: The "0-2 Years" experience level and the explicit mention of "Intern" point towards an entry-level position. The "bonus points" and "highly valued" sections indicate areas where candidates can differentiate themselves, particularly with software like After Effects and platforms like Klaviyo.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects demonstrating proficiency in layout, typography, and branding.
• Include examples of social media content (static graphics, carousels, Reels covers) that align with current digital trends and platform best practices.
• Present examples of short-form video content (Reels, TikToks) that highlight creative storytelling and visual engagement.
• If applicable, include examples of email marketing assets or layouts that showcase an understanding of user experience and brand consistency.
• Demonstrate an ability to adapt design style to different brand aesthetics, particularly showcasing work that aligns with a "cinematic, candid, and a little-chaotic" vibe.

Process Documentation:

• While formal process documentation is unlikely for an intern, candidates should be prepared to discuss their personal workflow for concept development, design execution, and content creation.
• Be ready to explain how you approach creative briefs, iterate on designs based on feedback, and manage multiple design tasks concurrently.

📝 Enhancement Note: For an internship role, the "portfolio" is the primary demonstration of skills. The emphasis should be on showcasing creative potential, adaptability, and a strong grasp of visual communication across digital mediums, rather than formal process documentation.

💵 Compensation & Benefits

Salary Range: $24 - $27 per hour (based on experience)

Benefits:

• Paid Time Off (PTO)
• Paid Holidays
• 401K retirement savings plan
• Free fragrances from the Frankly brand
• Exclusive brand perks and merchandise

Working Hours: 40 hours per week (Full-time Internship)

📝 Enhancement Note: The salary range is competitive for an internship in the Santa Monica area, particularly for a creative role. The benefits package is quite generous for an internship, including PTO, holidays, and a 401K, alongside attractive product-related perks. The "40 hours per week" confirms the full-time nature of the internship.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Studio / Fragrance Brand / E-commerce
Company Size: Small to Medium-sized (implied by "creative studio" and "in-house project" nature, likely <50 employees)
Founded: Club Kuma's founding date is not specified, but Frankly is presented as a new, in-house project.

Team Structure:

• The role appears to be part of a small, agile creative team within Club Kuma, focused on the Frankly brand.
• Collaboration will likely be direct and frequent with marketing leads, fellow designers, and potentially product development.
• The reporting structure will likely be to a Creative Director or Marketing Manager responsible for the Frankly brand.

Methodology:

• Data-driven creativity: Using social trends and campaign performance to inform design and content decisions.
• Story-driven branding: Emphasizing narrative and emotion in product scents and visual communication.
• Agile content creation: Rapid iteration and adaptation to stay relevant on social media.
• Collaborative ideation: Brainstorming and refining creative concepts as a team.

Company Website: [Club Kuma website not provided, Frankly website: smellfrankly.com]

📝 Enhancement Note: The company culture is likely fast-paced and highly creative, driven by the unique positioning of the Frankly brand. The interdisciplinary nature of Club Kuma suggests an environment that values diverse creative skills and cross-functional collaboration.

📈 Career & Growth Analysis

Operations Career Level: Internship / Junior Creative
Reporting Structure: The intern will likely report to a Creative Lead or Marketing Manager for the Frankly brand. This provides direct mentorship from experienced professionals.
Operations Impact: While not a traditional "operations" role in terms of process optimization, this position has a direct impact on brand perception, customer engagement, and ultimately, sales through compelling visual storytelling and social media presence. The intern can contribute significantly to the brand's visual identity and market appeal.

Growth Opportunities:

• Skill Development: Deepen expertise in graphic design software, social media content creation, video editing, and brand aesthetics within the beauty/fragrance industry.
• Portfolio Enhancement: Build a robust portfolio with tangible, high-impact projects that can be used for future career advancement.
• Industry Exposure: Gain practical experience in a dynamic e-commerce and branding environment, understanding campaign development and product launches.
• Networking: Build connections with creative professionals in the design, branding, and beauty sectors.
• Potential for Future Roles: A successful internship could lead to future opportunities within Club Kuma or Frankly, depending on performance and business needs.

📝 Enhancement Note: This internship is an excellent launchpad for a career in creative marketing, brand design, or social media management. The provided perks and hands-on experience offer significant value for career development.

🌐 Work Environment

Office Type: On-site, likely within a creative studio environment.
Office Location(s): Broadway, Santa Monica, CA. This location is known for its vibrant creative scene and proximity to tech and media companies.

Workspace Context:

• Expect a collaborative and dynamic workspace conducive to creative brainstorming and content production.
• Access to design software and potentially photography/video equipment will be provided.
• The environment is geared towards creative output, requiring a high degree of visual engagement and ideation.
• Proximity to other creative professionals within Club Kuma can foster a stimulating work atmosphere.

Work Schedule: Standard full-time hours (40 hours/week) with an on-site requirement, allowing for direct team collaboration and immersion in the creative process.

📝 Enhancement Note: The Santa Monica location suggests a professional and potentially trendy work environment, common for creative agencies and studios in Southern California. The on-site requirement is crucial for hands-on creative work and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio.
• Portfolio Review & Creative Challenge: Candidates will likely be asked to present their portfolio, discussing their creative process and decision-making. A practical design or content creation challenge may be assigned to assess skills in real-time or as a take-home assignment, focusing on the brand's aesthetic.
• Team/Hiring Manager Interview: Discussion about creative vision, understanding of the Frankly brand, collaboration style, and career aspirations.
• Cultural Fit Assessment: Evaluating alignment with the company's creative and collaborative culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. For this role, prioritize social media graphics, short-form video, and branding projects.
• Highlight Relevance: Explicitly connect your work to the Frankly brand's aesthetic and storytelling goals. Explain why your past projects are relevant.
• Showcase Process: Briefly explain your thought process behind key projects – from concept to execution. This demonstrates your design thinking.
• Video & Social Focus: Ensure your portfolio includes examples of social media content and video editing, as these are core requirements. TikTok or Instagram Reels examples are highly valuable.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brand: Deeply research Frankly (smellfrankly.com) – its scent stories, visual identity, target audience, and overall brand voice.
• Analyze Social Presence: Study Frankly's current social media (if active) and competitors' social media for inspiration and to understand current trends.
• Practice Design Tools: Be ready to demonstrate proficiency in Photoshop, Illustrator, and ideally After Effects or CapCut for quick edits or mockups.
• Develop Creative Concepts: Think about campaign ideas or content series that would fit Frankly's unique brand personality.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio. Candidates should tailor their presentation to demonstrate an understanding of the Frankly brand and its specific visual language.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Photoshop, Adobe Illustrator.
• Video Editing: CapCut (preferred for casual video), potentially Adobe Premiere Pro or Final Cut Pro.
• Motion Graphics: Adobe After Effects (bonus).
• Photo Editing: Adobe Lightroom (bonus).

Analytics & Reporting:

• Social media analytics tools (native to Instagram, TikTok).
• Potentially Google Analytics for web traffic insights.

CRM & Automation:

• Email Marketing Platforms: Klaviyo (preferred), Mailchimp, or similar.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is essential. Familiarity with CapCut for video editing and Klaviyo for email marketing will significantly boost a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging unique ideas and art-forward executions.
• Authenticity & Storytelling: Emphasizing genuine narrative and emotional connection in brand communication.
• Detail-Oriented Execution: Commitment to high-quality design and meticulous attention to visual details.
• Adaptability & Trend-Awareness: Staying current with social media trends and cultural shifts to maintain relevance.
• Collaboration & Feedback: Openness to teamwork and constructive critique to elevate creative output.

Collaboration Style:

• Direct and interactive, with frequent communication within a small team.
• Emphasis on shared ideation and collective creative direction.
• Willingness to support team members and contribute to a positive, energetic work environment.

📝 Enhancement Note: The culture is likely to be very hands-on and collaborative, fitting for a creative studio environment. The emphasis on storytelling and authenticity for the Frankly brand will permeate team interactions and creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: Keeping up with fast-evolving social media trends and visual styles.
• Brand Consistency: Maintaining a unique yet consistent brand aesthetic across diverse content formats.
• Balancing Creativity with Strategy: Ensuring creative output aligns with marketing objectives and brand positioning.
• Iterative Design Process: Quickly incorporating feedback and iterating on designs under tight deadlines.

Learning & Development Opportunities:

• Skill Specialization: Deepening expertise in specific design software or content formats.
• Brand Building Experience: Understanding the nuances of building a brand identity in a competitive market.
• Industry Insights: Learning about product development, marketing campaigns, and e-commerce operations within the beauty sector.
• Portfolio Building: Creating a strong body of work that showcases versatility and a unique creative voice.

📝 Enhancement Note: This role offers significant opportunities for hands-on learning in a real-world brand environment, making it ideal for individuals looking to apply and refine their creative skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing social media content for a fragrance brand that aims to be 'cinematic, candid, and a little chaotic'?" (Focus on interpreting the brand voice visually).
• "Describe a time you had to adapt your design style to fit a specific brand's aesthetic or a client's feedback. What was your process?" (Assesses adaptability and creative problem-solving).
• "Walk us through your process for creating a short-form video for social media, from concept to final edit." (Evaluates video creation workflow and creative thinking).

Company & Culture Questions:

• "What excites you about the Frankly brand and its approach to storytelling through scent?" (Tests research and genuine interest).
• "How do you stay updated on social media trends and design styles?" (Assesses proactivity and industry awareness).
• "Describe your ideal collaborative environment when working on creative projects." (Evaluates teamwork and cultural fit).

Portfolio Presentation Strategy:

• Tell the Story: For each piece in your portfolio, explain the objective, your role, your creative process, and the outcome or impact.
• Visual Alignment: Emphasize projects that demonstrate an understanding of modern digital aesthetics, social media trends, and strong visual storytelling.
• Tool Proficiency: Be ready to speak about the tools you used and why. If a challenge involves a specific tool (e.g., After Effects, CapCut), be prepared to discuss your comfort level.
• Brand Relevance: Explicitly draw parallels between your work and the Frankly brand's unique positioning.

📝 Enhancement Note: Candidates should prepare to articulate their creative vision, demonstrate their understanding of the Frankly brand, and showcase their ability to translate abstract brand concepts into compelling visual content.

📌 Application Steps

To apply for this Graphic Designer / Social Media Creator Internship:

• Submit your resume and a short cover letter detailing your interest in the Frankly brand and your relevant skills.
• Crucially, compile and submit a portfolio showcasing your best graphic design and social media content creation work. Prioritize examples that align with the brand's aesthetic and include social media graphics, video content (Reels, TikToks), and any branding projects.
• Be prepared to discuss your portfolio and creative process during the interview stage.
• Research the Frankly brand (smellfrankly.com) thoroughly to understand its unique positioning and visual language.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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