Graphic Designer | Remote | LATAM Only | 85135

📍 Job Overview

Job Title: Graphic Designer | Remote | LATAM Only Company: Remote Talent LATAM (for a US-based DTC Accessory Brand) Location: El Salvador (Remote - LATAM Only) Job Type: Full-Time, Independent Contractor Category: Marketing Operations / Creative Operations Date Posted: November 10, 2025 Experience Level: 5+ Years Remote Status: 100% Remote

🚀 Role Summary

• This role is focused on the creation and optimization of visual assets specifically for paid social media advertising, primarily Meta platforms, to drive customer acquisition for a direct-to-consumer accessory brand.
• The Graphic Designer will be responsible for translating creative briefs into high-impact static ad creatives, iterating on designs to test different visual elements and maximize performance.
• A key aspect of this role involves maintaining strict brand consistency across all visual outputs, ensuring a cohesive brand experience for potential customers.
• Collaboration with a remote creative team, utilizing project management tools like Asana, is essential for seamless workflow and timely delivery of assets.
• The role also offers opportunities to contribute to broader brand visuals, including site assets and product launch materials, and to explore emerging design technologies like AI-assisted workflows.

📝 Enhancement Note: While the title is "Graphic Designer," the core responsibilities and emphasis on "high-performing ad creatives" and "Meta ad creatives" strongly indicate a focus on performance marketing design or paid media design. This is a crucial distinction for candidates applying, as it requires a different mindset than general graphic design, focusing on conversion metrics and A/B testing. The "Operations" aspect comes from supporting the marketing engine with data-informed creative production and maintaining efficient workflows.

📈 Primary Responsibilities

• Design and produce high-impact static advertisements specifically for Meta platforms, adhering to creative briefs and brand guidelines.
• Develop multiple ad variations by systematically testing layouts, typography, imagery, and color palettes to identify optimal creative elements for performance.
• Execute light photo editing, retouching, and manipulation of product imagery to ensure visuals are polished, appealing, and suitable for advertising.
• Adapt and resize existing designs or create new assets for various Meta ad placements (e.g., Feed, Stories, Reels) and other digital marketing channels as required.
• Collaborate effectively with the remote creative team through Asana, providing updates, seeking feedback, and ensuring project milestones are met within fast-paced timelines.
• Support the creation of supplementary brand visuals, such as website banners, landing page graphics, and visuals for product launches, maintaining brand integrity.
• Proactively research and experiment with new design tools and techniques, including AI-assisted workflows (e.g., Firefly, Midjourney, ChatGPT for ideation), to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities emphasize iterative design for performance, which is a core component of marketing operations. The need to "create multiple ad variations testing layouts, typography, and framing" implies a data-driven approach to design, where visual elements are treated as variables in an optimization process, directly contributing to marketing campaign effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual communication, and digital media is expected, typically gained through formal education or equivalent professional experience.

Experience: A minimum of 5 years of professional experience in graphic design is required, with a strong preference for candidates with experience in e-commerce or paid media environments. A proven track record of creating high-performing ad creatives is essential.

Required Skills:

• Graphic Design: Comprehensive understanding of design principles, including visual hierarchy, typography, color theory, and composition.
• Meta Ads Creative Development: Demonstrated ability to design effective static ad creatives optimized for Meta platforms (Facebook, Instagram).
• Photo Editing & Manipulation: Proficiency in tools for retouching, color correction, and image compositing.
• Brand Consistency Management: Ability to meticulously maintain brand guidelines across diverse visual assets.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design choices and receive constructive feedback effectively in a remote, cross-functional environment.
• Project Management Tool Proficiency: Experience with Asana or similar project management software for task tracking and team collaboration.
• Adaptability & Speed: Capacity to work quickly and efficiently in a fast-paced, deadline-driven environment.

Preferred Skills:

• Figma Proficiency: Advanced skills in Figma for UI/UX design and collaborative asset creation (explicitly preferred, but open to similar tools).
• E-commerce Design Experience: Proven experience designing visuals for online retail, product showcases, and conversion-focused landing pages.
• Paid Media Design: Experience designing creatives specifically for paid advertising campaigns across various digital channels.
• AI Design Tools: Familiarity or experience with AI-assisted design tools (e.g., Adobe Firefly, Midjourney, ChatGPT for ideation) to enhance creative processes.

📝 Enhancement Note: The requirement for a "proven portfolio of high-performing ad creatives" is paramount. This implies that candidates should be prepared to showcase not just aesthetically pleasing designs, but also examples where their creative work demonstrably contributed to campaign success (e.g., through improved CTR, conversion rates, or other key performance indicators). The preference for Figma suggests a modern, collaborative design workflow common in fast-paced tech and e-commerce environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Case Studies: The portfolio must prominently feature examples of high-performing Meta ad creatives. Each case study should ideally highlight the initial brief, the creative solution, and any quantifiable results or learnings.
• Design Iteration Examples: Showcase instances where multiple variations of an ad were created to test different visual elements, demonstrating an understanding of A/B testing principles in design.
• Brand Consistency Showcase: Include examples that clearly demonstrate the ability to maintain a consistent brand identity across various assets and campaigns.
• Tool Proficiency Evidence: While not explicitly stated for the portfolio, the work presented should implicitly reflect proficiency in design software, with a preference for Figma-based projects.

Process Documentation:

• Creative Brief Interpretation: Demonstrate the ability to accurately interpret and translate creative briefs into actionable design concepts.
• Iterative Design Workflow: Illustrate a process for creating, reviewing, and refining designs based on feedback and performance data.
• Asset Management & Delivery: Show an understanding of efficient processes for organizing, naming, and delivering design assets in various formats as required by digital platforms.

📝 Enhancement Note: For this role, the portfolio isn't just a gallery of work; it's a demonstration of a process for creating effective advertising. Candidates should structure their portfolio to tell a story of how their design choices directly impact business objectives for a DTC brand, focusing on conversion-driven creative. Highlighting experience with Figma and AI tools in the context of this process will be beneficial.

💵 Compensation & Benefits

Salary Range: $2,400 USD per month.

Benefits:

• Paid Time Off (PTO): 10 days of PTO per year.
• Holidays: Paid holidays in addition to PTO.
• Remote Work Environment: 100% remote position, allowing for flexibility and work-life balance.
• Contractual Status: This is an Independent Contractor role, which may have implications for tax and benefits depending on the candidate's local jurisdiction.

Working Hours: Full-time, Monday to Friday, aligning with business hours in the Pacific Standard Time (PST) zone. This implies a commitment of approximately 40 hours per week.

📝 Enhancement Note: The salary of $2,400 USD/month for a role requiring 5+ years of experience and specialized skills in performance creative for LATAM-based talent is competitive within the region, reflecting the remote nature and the specific market. Candidates should research local cost of living and tax implications in their respective LATAM countries to fully assess the net value of this compensation. The PST working hours requirement is critical for candidates to consider regarding their personal schedule and ability to collaborate effectively across time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Direct-to-Consumer (DTC) Accessory sector, specifically focusing on high-quality, stylish smartwatch bands for popular models like the Apple Watch. This industry is characterized by rapid product cycles, strong brand differentiation, and a heavy reliance on digital marketing and e-commerce.

Company Size: The client is described as a "premium direct-to-consumer accessory brand." While an exact employee count isn't provided, the context of a "full creative process spanning product design, brand photography, e-commerce content creation and ongoing visual merchandising" suggests a lean, agile, and growth-oriented organization, likely a mid-sized company or a rapidly scaling startup. This implies a dynamic work environment where individuals can have a significant impact.

Founded: The founding date is not specified. However, the focus on modern product lines (smartwatch bands) and digital marketing strategies (Meta ads, e-commerce content) suggests a contemporary company, likely established within the last decade to capitalize on the smartwatch market's growth.

Team Structure:

• Operations Team: Remote Talent LATAM acts as the intermediary, managing the hiring process and contractor onboarding. The candidate will be a contractor for the client's marketing/creative team.
• Direct Client Team: The Graphic Designer will report to a "creative team" within the client's organization. This team likely includes individuals responsible for overall creative direction, marketing strategy, and potentially other design or content roles.
• Cross-functional Collaboration: The role requires collaboration with the creative team (likely marketing leads, brand managers, and possibly e-commerce specialists) to ensure visual assets align with campaign objectives and brand strategy.

Methodology:

• Data-Driven Creativity: The emphasis on "high-performing ad creatives" and testing variations suggests a data-informed approach where design decisions are guided by performance metrics.
• Agile Workflow: Collaboration via Asana and the need to "deliver quickly in a fast-paced environment" point towards agile methodologies for project management and creative production.
• Brand-Centric Design: Maintaining "brand consistency across all visual outputs" is a core operational principle, ensuring a unified customer experience.

Company Website: While not directly provided for the client, Remote Talent LATAM's website is remotetalentlatam.com.

📝 Enhancement Note: The DTC accessory industry demands a highly visual brand presence and efficient marketing operations. For a Graphic Designer, this means the work directly impacts sales and brand perception. The company's likely lean structure means the designer will be a key contributor, with opportunities to influence creative output and potentially see the direct impact of their work on business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior specialist within the creative operations domain, specifically focused on performance marketing design. It requires a solid foundation (5+ years) and the ability to work independently while contributing to a broader team's goals. The emphasis on producing "high-impact" and "high-performing" creatives suggests a level of responsibility for tangible campaign outcomes.

Reporting Structure: The Graphic Designer will work under the direction of the client's creative team. While not a direct management role, it involves taking direction, contributing creative ideas, and collaborating within a team structure managed via tools like Asana. The contractor relationship with Remote Talent LATAM means administrative and payroll aspects are handled by them.

Operations Impact: The Graphic Designer's work has a direct and measurable impact on the client's revenue generation. By creating compelling and effective Meta ad creatives, they contribute to customer acquisition, drive traffic to the e-commerce site, and ultimately influence sales conversions for the DTC accessory brand. Their ability to optimize visuals based on performance data is a critical component of efficient marketing operations.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for paid social media, becoming a go-to specialist for high-converting ad visuals within the DTC space.
• Broader Creative Contribution: Expand responsibilities to include more complex brand visuals, campaign conceptualization, or even input into product aesthetics if opportunities arise within the client's growing business.
• AI & Emerging Tech Adoption: Become proficient in leveraging AI design tools, positioning oneself at the forefront of innovative creative workflows, which is a growing area in marketing operations.
• Client Relationship & Impact: Develop a strong understanding of the client's business and marketing strategy, leading to more impactful contributions and potentially a more integrated role over time.

📝 Enhancement Note: The growth path here is less about traditional hierarchical promotion and more about deepening specialized expertise, demonstrating impact, and potentially taking on more strategic creative responsibilities within a performance-driven marketing context. For an operations-minded designer, this means focusing on how creative output drives business results and how to optimize that process.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office. The work environment is entirely digital and home-based.

Office Location(s): The position is remote and specifically restricted to candidates residing in Latin American (LATAM) countries. This includes countries such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Workspace Context:

• Independent Work: Candidates must be comfortable and productive working independently from a home office setup.
• Digital Collaboration Tools: The primary mode of interaction will be through digital platforms like Asana for project management and communication tools (e.g., Slack, email) for team interactions.
• Technology & Software: Access to reliable internet, a functional computer capable of running design software (Figma, Adobe Creative Suite, etc.), and potentially AI design tools is assumed.
• Time Zone Alignment: A key aspect of the work environment is the requirement to align with PST business hours for collaboration and meetings, which will shape the daily work schedule.

Work Schedule: The standard work schedule is Monday to Friday, covering business hours in the Pacific Standard Time (PST) zone. This is a full-time commitment, likely around 40 hours per week.

📝 Enhancement Note: The "LATAM Only" and PST hours requirements are critical operational constraints. Candidates must ensure they can legally work in their LATAM country and manage their schedule to be available during PST hours for effective team collaboration, which is a key aspect of remote operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of applications and portfolios by Remote Talent LATAM to ensure candidates meet basic requirements (location, experience, portfolio quality).
• Creative Assessment/Technical Interview: Candidates will likely be asked to present their portfolio, discuss their design process, and potentially complete a small design challenge or provide insights on existing ad creatives. This stage assesses design skills, creative thinking, and understanding of performance marketing.
• Team/Hiring Manager Interview: An interview with the client's creative team or hiring manager to assess cultural fit, communication skills, ability to collaborate remotely, and understanding of the brand's vision. Questions may focus on problem-solving and strategic thinking.
• Final Offer: Successful candidates will receive a contractor offer through Remote Talent LATAM.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature your most successful ad creatives for Meta or similar platforms. Quantify impact where possible (e.g., "increased CTR by X%," "contributed to Y% lift in conversions").
• Showcase Process: For key projects, briefly explain your design process: understanding the brief, ideation, iteration, testing, and final delivery. This demonstrates operational thinking.
• Figma & AI Examples: If you have strong Figma projects, ensure they are visible. Include any work that utilized AI tools for ideation or asset creation to showcase your forward-thinking approach.
• Brand Consistency: Include examples that demonstrate your ability to adapt to and maintain different brand styles effectively.
• Conciseness: Organize your portfolio for easy navigation and quickly showcase the most relevant work. Be prepared to walk through specific pieces during an interview.

Challenge Preparation:

• Analyze Existing Ads: Be ready to critique and suggest improvements for existing ads of similar DTC brands or the client's current creatives. Think about what makes an ad perform well.
• Design Brief Interpretation: Practice quickly interpreting hypothetical creative briefs and sketching out initial concepts or visual directions.
• Tool Proficiency: Be prepared to discuss your experience with Figma and any AI design tools, and how you use them to streamline your workflow and enhance creativity.
• Collaboration Scenarios: Think about how you handle feedback, manage conflicting opinions, and collaborate with remote teams using tools like Asana.

📝 Enhancement Note: The emphasis on "high-performing ad creatives" means the portfolio review will likely be heavily weighted towards measurable results and a data-informed design process. Candidates should prepare to articulate why their designs perform well, not just that they look good. Demonstrating an understanding of the "operations" of creative production—efficiency, collaboration, iteration—will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly preferred for design creation and collaboration. This is a key tool for modern UI/UX and asset design in remote, collaborative environments.
• Adobe Creative Suite (Photoshop, Illustrator): While Figma is preferred, proficiency in these industry-standard tools for photo editing, graphic creation, and manipulation is highly likely to be expected or beneficial.
• Asana: Essential for project management, task tracking, and team communication.

Analytics & Reporting:

• While the Graphic Designer is not primarily responsible for analytics, they should be comfortable understanding and interpreting performance data (e.g., CTR, conversion rates, engagement metrics) for Meta ads to inform their design iterations. Awareness of how creatives perform in ad platforms is crucial.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, as it's focused on creative production rather than sales or marketing automation system management. However, understanding how creatives are deployed within ad platforms (which have their own automation) is relevant.

Emerging Technologies:

• AI Design Tools: Experience or willingness to learn tools like Adobe Firefly, Midjourney, or ChatGPT for ideation and asset generation is a significant plus.

📝 Enhancement Note: Proficiency in Figma is a standout requirement. Candidates should be ready to demonstrate their skills and workflow within Figma. The mention of AI tools signals the client's interest in innovative and efficient creative processes, which is a growing trend in marketing operations.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A strong emphasis on creating visuals that drive tangible business outcomes (sales, conversions) for the DTC brand.
• Efficiency & Speed: The ability to deliver high-quality work quickly in a fast-paced, remote environment is critical.
• Collaboration & Communication: Openness to feedback, proactive communication, and effective teamwork within a distributed team structure.
• Brand Integrity: A commitment to maintaining a consistent and high-quality brand image across all visual touchpoints.
• Curiosity & Innovation: A willingness to explore new tools, techniques, and design approaches, including AI-assisted workflows.

Collaboration Style:

• Remote-First: Primarily digital collaboration using project management tools (Asana) and communication platforms.
• Feedback-Driven: An iterative design process where feedback from the creative team is actively sought and incorporated.
• Cross-Functional Input: While the primary collaboration is with the creative team, understanding the needs of marketing and potentially e-commerce is beneficial for creating impactful visuals.
• Proactive Engagement: Candidates are expected to be proactive in managing their tasks, seeking clarification, and contributing ideas.

📝 Enhancement Note: For a creative role within an operations context, the culture likely balances creative freedom with structured processes and performance accountability. Candidates who thrive in a remote, deadline-driven environment and can communicate effectively about their design process and results will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Across Time Zones: Effectively communicating and collaborating with a team operating primarily in PST while being based in LATAM requires strong self-management and communication discipline.
• Translating Performance Data into Design: The challenge of taking abstract performance metrics and translating them into concrete visual design decisions that demonstrably improve results.
• Rapid Iteration & Deadlines: Meeting the demands of a fast-paced DTC environment that requires quick turnaround times on creative assets.
• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a multitude of ad variations and potentially other collateral can be demanding.
• Adapting to New Tools: Staying current with and effectively integrating new design tools, especially AI-assisted workflows, into a production process.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gaining in-depth knowledge of what makes digital ad creatives successful, directly contributing to marketing campaign effectiveness.
• Mastery of Figma & AI Tools: Becoming highly proficient in industry-leading design software and exploring cutting-edge AI design applications for creative production.
• E-commerce & DTC Best Practices: Understanding the unique design and marketing challenges of the direct-to-consumer sector.
• Remote Work Proficiency: Enhancing skills in self-management, asynchronous communication, and virtual collaboration.
• Portfolio Enhancement: Building a strong portfolio of high-performing ad creatives that can significantly boost future career prospects in performance marketing design.

📝 Enhancement Note: The challenges presented are inherent to remote, performance-driven creative roles. The growth opportunities are focused on developing specialized skills in a high-demand area (performance creative) and leveraging new technologies, all within the context of efficient marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing Meta ad creative from brief to final asset. How do you incorporate performance data into your design decisions?" (Assesses process, data-driven approach, and understanding of performance marketing)
• "How do you ensure brand consistency when creating multiple ad variations for different placements? Can you give an example of a time you had to balance brand guidelines with performance optimization?" (Evaluates brand management, adaptability, and strategic thinking)
• "Walk me through a project in your portfolio where you had to iterate on a design based on feedback or performance data. What was the challenge, and what was the outcome?" (Probes problem-solving, iteration, and impact demonstration)

Company & Culture Questions:

• "What interests you about working for a DTC accessory brand, and what do you see as the key visual challenges for such a brand on platforms like Meta?" (Gauges industry interest and strategic understanding)
• "How do you approach collaboration with a remote team using tools like Asana? Describe your ideal remote working relationship with a creative lead." (Assesses remote work readiness, communication, and collaboration style)
• "How do you stay updated on design trends and new tools, such as AI design tools, and how would you integrate them into your workflow here?" (Evaluates proactivity, learning agility, and innovation)

Portfolio Presentation Strategy:

• Focus on Impact: Select 2-3 projects that best showcase your ability to create high-performing ad creatives. For each, clearly state the objective, your role, the creative solution, and the results (if available).
• Explain Your Process: Be ready to articulate your design thinking, from interpreting the brief to iterating based on feedback and data. Highlight your use of Figma and any AI tools.
• Quantify Results: If you have metrics (CTR, conversion lift, engagement rates), present them clearly. If not, explain the intended impact and your rationale.
• Brand Adaptation: Showcase examples where you successfully adapted to different brand styles or maintained consistency.
• Concise Storytelling: Prepare a brief, engaging narrative for each project, focusing on how your design contributed to business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, a data-informed approach to design, and strong operational capabilities in remote collaboration and efficient workflow management. Candidates should be ready to speak to specific examples from their portfolio that highlight these aspects.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio is easily accessible and highlights your most relevant work, particularly high-performing Meta ad creatives and Figma-based projects. Clearly articulate the performance impact of your designs.
• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in graphic design, specifically mentioning e-commerce or paid media design, and list your proficiency in Figma and other relevant design tools. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and your experience with remote collaboration. Prepare to discuss specific projects from your portfolio and how they demonstrate your ability to drive results.
• Company Research: Familiarize yourself with the DTC accessory market and the general operations of marketing for such brands. Understand the importance of visual consistency and performance data in driving sales. Research Remote Talent LATAM's mission and approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding specific client expectations, interview processes, and exact compensation structures, should be verified directly with Remote Talent LATAM before making application decisions. The PST working hours requirement is a critical operational constraint to consider.