Graphic Designer - PiktoChart

📍 Job Overview

Job Title: Senior Graphic Designer
Company: ThriveCart (Piktochart)
Location: Remote (APAC or EU)
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: 2025-09-23
Experience Level: Mid-Level (3-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and visual appeal for Piktochart through high-quality graphic design across templates and marketing assets.
• Contribute to innovative visual storytelling by developing engaging content that transforms information into compelling visuals.
• Collaborate with cross-functional teams, including developers and marketing, to enhance user experience and campaign effectiveness.
• Leverage AI-driven design tools and insights to refine design suggestions and maintain visual excellence in a rapidly evolving digital landscape.
• Conduct thorough design research and stay abreast of emerging design trends to ensure Piktochart remains visually competitive and user-centric.

📝 Enhancement Note: This role, while titled "Graphic Designer," has significant overlap with creative operations and marketing operations due to its focus on asset creation, brand consistency, cross-functional collaboration with marketing and development teams, and the use of AI-driven design tools. The emphasis on template creation and user-facing visuals positions this role as crucial for the product's overall user experience and market appeal.

📈 Primary Responsibilities

• Develop and design high-quality, visually compelling templates and assets for Piktochart users, ensuring adherence to brand guidelines and user needs.
• Create a wide range of marketing collateral, including social media graphics, promotional materials, website assets, and campaign visuals, to support marketing initiatives.
• Collaborate closely with the marketing team to conceptualize and execute visual content for product launches, blog articles, and promotional campaigns, ensuring strong brand messaging.
• Work with developers to integrate design enhancements within Piktochart's platform, focusing on improving user experience and template functionality.
• Conduct in-depth design research involving multiple stakeholders to identify user needs, industry trends, and opportunities for design innovation.
• Provide creative input and art direction for AI-generated templates, ensuring visual excellence and consistency with Piktochart's brand identity.
• Stay current with graphic design trends, software advancements, and visual storytelling techniques, applying these insights to elevate Piktochart's design output.
• Contribute to the innovation of new methods for presenting data and information, thereby enhancing the platform's visual storytelling capabilities.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond basic design execution. The emphasis on "user-facing visuals," "AI-driven design," and "large-scale design research" suggests a role that influences product direction and user engagement strategies, aligning it with operational excellence in creative output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical experience in graphic design principles is essential.

Experience: A minimum of 3 years of professional experience in graphic design, with a proven track record in creating digital marketing collateral and user-facing assets.

Required Skills:

• Graphic Design Proficiency: Expertise in visual design principles, layout, typography, and color theory.
• Adobe Creative Suite: Advanced proficiency in Adobe Illustrator and Photoshop is mandatory.
• Piktochart Adaptability: Demonstrated ability to quickly learn and effectively design within the Piktochart platform.
• Conceptual Thinking & Art Direction: Strong ability to develop creative concepts, shape art direction, and translate ideas into impactful visuals.
• Brand Consistency Management: Skill in maintaining brand guidelines across diverse design projects and platforms.
• Digital Marketing Asset Creation: Experience designing graphics for social media, web, and promotional campaigns.
• Collaboration & Communication: Excellent verbal and written English communication skills, with a collaborative approach to working with cross-functional teams.
• Project Management: Ability to manage multiple design projects simultaneously, meet tight deadlines, and maintain organization.

Preferred Skills:

• Adobe InDesign & After Effects: Experience with these tools is considered a significant advantage for dynamic content creation.
• Visual Storytelling: Proven ability to communicate complex information effectively through visual narratives.
• Trend Analysis: Skill in researching and applying current design trends to enhance visual appeal and competitiveness.
• AI Design Integration: Familiarity or experience working with AI-powered design tools or concepts.

📝 Enhancement Note: The requirement to design "using Piktochart" implies a need for adaptability and a user-centric approach to design, as the candidate will be working within a tool designed for non-designers. This suggests an emphasis on creating intuitive and effective templates rather than purely artistic expression. The "3+ years" experience level, combined with the responsibilities, positions this as a mid-level to senior-junior role within a design capacity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Template Design Examples: Showcase a variety of well-designed templates (infographics, presentations, social media graphics) created for a digital platform or similar application. Focus on usability, visual hierarchy, and brand alignment.
• Marketing Collateral: Include examples of social media graphics, digital ads, promotional banners, or email graphics that demonstrate an understanding of marketing objectives and audience engagement.
• Brand Consistency Showcase: Present projects where you successfully maintained brand guidelines across multiple assets or campaigns, illustrating attention to detail and brand stewardship.
• Conceptual Design Projects: Highlight projects that demonstrate strong conceptual thinking and art direction, such as mood boards, style guides, or campaign visual concepts.
• AI Design Integration (Optional but Recommended): If you have experience with AI-assisted design tools, include examples that showcase how you leveraged AI to enhance your design process or output.

Process Documentation:

• Workflow Visualization: Be prepared to discuss your typical design workflow, from initial concept and research to final asset delivery and iteration, highlighting key process checkpoints.
• Collaboration Protocols: Demonstrate how you collaborate with stakeholders (e.g., marketing managers, developers), including feedback loops and iterative design processes.
• Research and Trend Integration: Showcase how you incorporate design research and trend analysis into your creative process to ensure designs are relevant and impactful.

📝 Enhancement Note: For a role focused on template creation and user-facing visuals, a portfolio should emphasize not just aesthetic appeal but also the clarity, usability, and adaptability of the designs. Demonstrating an understanding of how designs function within a platform and contribute to user success is key. The mention of "AI-driven features" and "design research" suggests that candidates who can articulate their process for integrating external insights and advanced tools will be highly valued.

💵 Compensation & Benefits

Salary Range: Given the role's remote nature across APAC and EU, and the requirement for 3+ years of experience with specific Adobe Suite skills, a competitive salary range would be estimated between $60,000 - $90,000 USD annually for the US/EU markets, and potentially a comparable range adjusted for cost of living in the APAC region. This estimate is based on industry benchmarks for mid-level graphic designers in tech companies with remote work options.

Benefits:

• Global Remote Work: Opportunity to work from anywhere within the APAC or EU regions.
• Health & Wellness: Comprehensive health insurance coverage (details may vary by region).
• Professional Development: Access to learning resources, training programs, and opportunities for skill enhancement in design and AI.
• Flexible Work Environment: A supportive culture that values work-life balance and autonomy.
• Team Collaboration Tools: Access to modern collaboration and communication platforms.
• Contribution to a Growing Platform: Be part of a dynamic team shaping a leading visual storytelling tool.

Working Hours: The role requires approximately 40 hours per week. While remote, candidates are expected to align with team collaboration needs and project deadlines, with flexibility in daily scheduling.

📝 Enhancement Note: The broad geographical scope (APAC or EU) for a remote role necessitates a flexible approach to compensation. The salary range provided is a general estimate; actual compensation will depend on the candidate's specific location, experience, and local market conditions. Benefits will also likely be localized. The "40 hours per week" is standard, but the remote nature implies flexibility in how those hours are structured, provided core collaboration times are met.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS) – specifically a web-based graphic design platform (Piktochart). Company Size: While ThriveCart is the parent company, Piktochart operates as a distinct product. The description suggests a global, remote team with dedicated specialists in development, design, marketing, and support, implying a mid-sized, agile operation. Founded: Piktochart was founded in 2011, indicating a mature company with established processes but also a culture that embraces innovation and growth, especially with its focus on AI.

Team Structure:

• The Senior Graphic Designer will likely report to a Design Lead or Head of Marketing/Creative.
• The role involves close collaboration with the marketing team, developers working on AI features and platform enhancements, and potentially product managers.
• As part of a global remote team, communication and coordination are key, with an emphasis on asynchronous collaboration supplemented by scheduled meetings.

Methodology:

• Data-Driven Design: The emphasis on user-focused problem-solving and AI-driven features suggests a data-informed approach to design decisions.
• Agile Development: Given the SaaS nature and focus on continuous improvement, an agile or iterative design process is likely employed.
• Collaborative Ideation: The culture values input from all team members, fostering an environment for sharing ideas and feedback on design concepts and improvements.

Company Website: [Company URL] (Note: The input provided a Greenhouse job board URL, implying the company is ThriveCart and Piktochart is one of its products).

📝 Enhancement Note: Piktochart's mission to empower users with visual storytelling tools is central to its culture. The company values "Commit to Excellence," "User-Focused Problem Solving," "Team Collaboration," and "Growth Mindset." This indicates a professional environment where quality, user impact, teamwork, and continuous learning are highly prioritized. The remote, global nature of the team necessitates strong communication protocols and a culture of trust and autonomy.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level to Senior-Junior Graphic Designer. This role is positioned as a key contributor within the creative/marketing operations function, responsible for producing high-quality visual assets and influencing design direction, particularly in collaboration with product development and marketing teams.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Manager, Creative Director, or Head of Marketing. They will collaborate closely with marketing specialists, product developers, and potentially product managers.

Operations Impact: This role directly impacts Piktochart's user acquisition and retention through compelling visual marketing assets and user-facing templates. High-quality design enhances brand perception, user engagement, and the overall usability of the platform, contributing to revenue growth and market competitiveness. The role's involvement with AI features also positions it at the forefront of product innovation.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like AI-driven design, UI/UX for template creation, or motion graphics.
• Leadership: Progress into a Senior Designer role with greater art direction responsibilities or a Team Lead position managing junior designers.
• Cross-Functional Mobility: Transition into roles within product management, marketing strategy, or UX research, leveraging design expertise.
• Skill Development: Access to continuous learning opportunities, workshops, and industry conferences to stay ahead of design trends and technologies.

📝 Enhancement Note: The "Senior" title, coupled with responsibilities involving art direction and collaboration on AI features, suggests a path for growth into more strategic design leadership. The company's focus on "continuous growth" and "innovation" implies a supportive environment for professional development within the operations and creative fields.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with team members working from their home offices or co-working spaces across the APAC and EU regions.

Office Location(s): Remote (APAC or EU). This means candidates can be based anywhere within these broad geographical regions, allowing for significant flexibility but also requiring strong self-management and asynchronous communication skills.

Workspace Context:

• Collaborative Digital Space: The team relies on digital tools (e.g., Slack, project management software, cloud storage) for communication, collaboration, and file sharing.
• Technology Access: Team members are expected to have reliable internet access and the necessary hardware/software to perform their duties effectively.
• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and knowledge sharing are provided to foster connection and collaboration.

Work Schedule: The standard workweek is 40 hours. While flexibility is offered, candidates should be prepared to coordinate with colleagues across different time zones and meet project deadlines, necessitating proactive time management and communication.

📝 Enhancement Note: The fully remote nature of this role requires a high degree of self-discipline, proactivity, and strong communication skills. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive. The broad geographic scope means an understanding of asynchronous communication best practices is crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and design experience.
• Technical Interview: Discussion of design process, conceptual thinking, art direction capabilities, and proficiency with design tools (Adobe Suite, Piktochart). This may involve a portfolio walkthrough.
• Skills Assessment/Design Challenge: A practical design task or case study to evaluate your ability to create effective visuals, manage projects, and adhere to brand guidelines under timed conditions.
• Cross-Functional Interview: Meeting with members from marketing and/or development teams to assess collaboration style, communication skills, and cultural fit.
• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and confirm mutual interest.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase template design, marketing collateral, and conceptual thinking.
• Highlight Process: For each project, clearly articulate the problem, your role, the design process, tools used, and the outcome or impact. Use visuals to guide the narrative.
• Demonstrate Piktochart Adaptability: If possible, include a project where you designed within limitations or for a specific platform, showcasing your ability to adapt.
• Showcase Brand Stewardship: Include examples demonstrating your understanding and application of brand guidelines.
• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, and your approach to working with AI tools.

Challenge Preparation:

• Understand Piktochart: Familiarize yourself with Piktochart's platform, its user base, and its competitive landscape.
• Practice Design Exercises: Work on timed design challenges that mimic creating templates or marketing assets. Focus on efficiency and meeting requirements.
• Articulate Your Thinking: Be prepared to explain your design decisions clearly and concisely, linking them to user needs and business objectives.
• Emphasize Collaboration: Think about how you would work with marketing and development teams on a given design task.

📝 Enhancement Note: The interview process will likely focus heavily on practical design skills, conceptual abilities, and your capacity to integrate into a remote, collaborative team. A well-prepared portfolio that clearly communicates your process and impact is crucial for success in this role. Demonstrating an understanding of Piktochart's product and user base will also be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo creation, and detailed illustrations.
• Adobe Photoshop: Crucial for raster image editing, digital painting, and creating complex visual compositions.
• Piktochart Platform: The primary tool for template creation and user-facing visual output; proficiency or rapid adaptability is key.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts user engagement metrics (e.g., conversion rates on marketing assets, template usage) is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics could be a plus.

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how marketing automation platforms (e.g., HubSpot, Mailchimp) use visual assets would be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a core requirement. The ability to quickly master and effectively use the Piktochart platform itself is equally important, as this is the primary output tool for template creation. While analytics tools aren't the focus, understanding the impact of design on user behavior and conversion metrics is a valuable operational insight.

👥 Team Culture & Values

Operations Values:

• Commit to Excellence: Striving for high-quality design output, meticulous attention to detail, and continuous improvement in design processes.
• User-Focused Problem Solving: Ensuring that all designs, particularly templates, are intuitive, effective, and directly address user needs for visual storytelling.
• Team Collaboration: Actively participating in team discussions, sharing feedback constructively, and working cohesively with marketing, development, and other design colleagues.
• Growth Mindset: Embracing new design challenges, learning new tools and techniques (especially AI-related), and seeking opportunities for personal and professional development.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing to align visual assets with campaign goals and with developers to ensure seamless integration of designs into the platform.
• Process Review and Feedback: Participating in design critiques, providing and receiving constructive feedback to refine creative output and processes.
• Knowledge Sharing: Contributing to the team's collective knowledge by sharing insights on design trends, best practices, and effective visual storytelling techniques.

📝 Enhancement Note: The company's stated values directly inform the expected collaboration style and operational approach for this role. Candidates should demonstrate how they embody these values in their daily work, particularly regarding user-centricity, collaborative problem-solving, and a proactive approach to learning and improvement within a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Remote Collaboration: Effectively communicating and collaborating with team members across different time zones and cultural backgrounds.
• AI Integration: Adapting to and leveraging AI-driven design tools, which may require learning new workflows and concepts.
• Balancing Creativity with Platform Constraints: Creating visually appealing designs within the specific framework and capabilities of the Piktochart platform.
• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a wide range of user-generated and marketing content.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in specific design areas relevant to Piktochart's offerings.
• AI in Design: Gaining hands-on experience and knowledge in leveraging AI for design creation and optimization.
• Product Development Exposure: Understanding the product development lifecycle and contributing design insights that shape future features.
• Industry Trends: Staying at the cutting edge of graphic design and visual communication trends through continuous learning resources.

📝 Enhancement Note: The primary challenges for this role revolve around effective remote collaboration and adapting to evolving design technologies, particularly AI. The growth opportunities are strong, offering specialization in cutting-edge design areas and significant impact on a widely used product.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing a new set of templates for Piktochart that cater to a specific industry, considering user needs and brand guidelines?" Focus on your research, conceptualization, and iterative design process.
• Collaboration & Stakeholder Management: "Describe a time you collaborated with a developer or marketing manager on a design project. What were the challenges, and how did you ensure successful outcomes?" Be ready to provide specific examples of communication and problem-solving.
• Problem-Solving: "Imagine a user finds a template visually confusing. How would you approach redesigning it to improve clarity and user experience?" Discuss your iterative design thinking and user-centric approach.

Company & Culture Questions:

• Company Operations Culture: "Based on Piktochart's values, how would you contribute to a 'user-focused problem-solving' culture in your design work?" Prepare examples that align with their stated values.
• Operations Team Dynamics: "How do you prefer to receive feedback on your designs, and how do you provide constructive feedback to peers in a remote setting?" Discuss your communication and collaboration style.
• Operations Impact Measurement: "How would you measure the success of marketing collateral you design?" Think about metrics like engagement, click-through rates, or brand recall.

Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, present a clear story: the challenge, your role, your process (research, ideation, execution), the tools used, and the results/impact.
• Visual Clarity: Use high-resolution images and clear layouts. For templates, show them in context if possible.
• Conciseness: Be prepared to present your key projects within a defined timeframe (e.g., 10-15 minutes for a portfolio review).
• AI Integration Discussion: If you have AI design experience, be ready to discuss how you used it and its benefits.

📝 Enhancement Note: Interview preparation should focus on translating your design skills into operational value. Candidates need to articulate their process, demonstrate problem-solving abilities, and show how they align with the company's collaborative and user-centric culture. Being able to discuss the impact of design on business objectives is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Ensure your portfolio prominently features examples of strong template design, marketing collateral, and projects demonstrating brand consistency and conceptual thinking. Tailor your presentation to highlight skills relevant to Piktochart's platform and user base.
• Resume Optimization: Craft your resume to emphasize your 3+ years of graphic design experience, proficiency in Adobe Illustrator and Photoshop, and any experience with template design or AI-driven tools. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, how you collaborate with cross-functional teams, and your understanding of user-centric design principles. Prepare to walk through your portfolio and discuss your design choices.
• Company Research: Familiarize yourself with Piktochart's product, target audience, and the company's core values. Understand how your design contributions align with their mission of visual storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.