Graphic Designer - Pavati

📍 Job Overview

Job Title: Graphic Designer - Pavati
Company: HIGHWAY PRODUCTS/PAVATI
Location: White City, OR, United States
Job Type: Full-time
Category: Creative & Media / Art & Design
Date Posted: October 21, 2025
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• This Graphic Designer role is central to crafting the visual identity and customer experience for Pavati's luxury wake and drift boats.
• Key responsibilities include translating customer visions into tangible designs for both interior and exterior boat elements, ensuring high-quality visual representation.
• The position demands a blend of creative design, technical production oversight for wide-format vinyl wraps, and strategic brand visual development across digital and print mediums.
• Success in this role requires strong project management skills to handle multiple design projects concurrently, ensuring alignment with brand goals and customer satisfaction.

📝 Enhancement Note: While the input describes a Graphic Designer role, its integration with boat customization (vinyl wraps, interior elements) and brand visuals suggests a focus on product visualization and brand consistency within a manufacturing or luxury goods context. This role likely requires a strong understanding of production workflows beyond digital design.

📈 Primary Responsibilities

• Collaborate directly with customers and sales teams to conceptualize and design custom graphics and visual elements for luxury wake and drift boats, encompassing interior finishes (paint, powder coating, upholstery, gator step) and exterior vinyl wraps.
• Develop detailed design mock-ups and present them throughout the pre-production lifecycle, actively seeking and incorporating customer feedback to achieve final design sign-off.
• Oversee the end-to-end production process for wide-format vinyl wraps, ensuring accurate color reproduction, material suitability, and readiness for professional installation on customer vessels.
• Create and execute compelling brand identity assets, including logos, social media graphics, advertisements, brochures, and presentations, to enhance brand recognition and market presence.
• Produce engaging digital content for the company website, email marketing campaigns, and online advertising initiatives to drive customer engagement and brand loyalty.
• Prepare and finalize print-ready artwork for a variety of promotional materials such as banners, flyers, trade show displays, and other marketing collateral, adhering to strict print specifications.
• Manage a portfolio of concurrent design projects, meticulously tracking progress against deadlines, adhering to budget constraints, and upholding stringent quality standards from concept to completion.
• Foster cross-functional collaboration with sales, marketing, and production departments to ensure creative strategies are seamlessly integrated with broader business objectives and customer requirements.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to design, extending from customer interaction and concept development to production oversight and brand asset creation. This suggests a candidate who can manage projects from ideation through to final output, with a strong emphasis on customer-facing design solutions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related creative field, or equivalent demonstrable experience.
Experience: Minimum of 4+ years of progressive experience in visual or multimedia design roles, with a proven track record of delivering high-impact creative solutions.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating and manipulating complex visual assets.
• Portfolio Excellence: A robust and diverse portfolio showcasing exceptional creativity, versatility in design styles, and mastery of graphic design principles and technical application.
• Color Theory & Layout Design: Deep understanding of color psychology, effective composition, and aesthetic principles to create visually appealing and impactful designs.
• Production Workflow Knowledge: Solid grasp of pre-production, production, and post-production workflows, particularly concerning print and digital media, including file preparation for various output methods.
• Communication & Collaboration: Superior verbal and written communication skills, with the ability to articulate design concepts clearly and collaborate effectively with diverse teams and clients.
• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks efficiently, meet deadlines consistently, and maintain a high level of organization.
• Attention to Detail: Meticulous focus on detail, ensuring accuracy in design elements, text, and production specifications to prevent errors and uphold quality.

Preferred Skills:

• 3D Design Software: Experience with Blender 3D for creating three-dimensional models, visualizations, or animations.
• Wide-Format Printing & Production: Hands-on experience operating wide-format printers, understanding preflight print processes, RIP software, and vinyl cutters.
• Photography & Photo Processing: Skills in photography and advanced photo editing techniques for asset creation and enhancement.
• Customer Interaction: Experience in client-facing roles, managing design consultations and ensuring customer satisfaction throughout the design process.

📝 Enhancement Note: The preference for Blender 3D, wide-format printing, and photography suggests a role that blends traditional graphic design with product visualization and production execution, particularly for physical customization elements like vinyl wraps. This indicates a need for a designer who can bridge the gap between creative vision and tangible product output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Curated selection of design projects demonstrating versatility across different media (digital, print, vinyl wraps) and styles.
• Case studies detailing the design process from concept to completion, highlighting problem-solving approaches and design rationale.
• Examples of client-facing design work, showcasing the ability to translate customer needs into successful visual solutions.
• Visualizations of complex design elements, ideally including 3D renderings or detailed mock-ups, similar to what would be used for boat customization.

Process Documentation:

• Showcase of workflow diagrams or descriptions for managing design projects from initial brief to final delivery, emphasizing efficiency and client communication.
• Examples of design briefs, feedback incorporation, and revision tracking processes.
• Documentation of file management systems and version control for design assets.
• Evidence of understanding and adherence to print production processes and specifications.

📝 Enhancement Note: A strong portfolio is critical for this role, not just for showcasing creative talent but also for demonstrating practical application in product customization and production. Candidates should be prepared to articulate their design process, client management, and production understanding.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5-10 years of experience in Oregon, a competitive salary range of $65,000 - $85,000 annually is estimated. This estimate considers the specialized skills (e.g., 3D modeling, wide-format printing experience) and the luxury goods/manufacturing context.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Paid time off (PTO) including vacation, sick leave, and holidays.
• Retirement savings plan (e.g., 401(k)) with potential company match.
• Opportunities for professional development and continued education in design software and techniques.
• Employee discounts on company products and services.

Working Hours: This is a full-time position, typically requiring 40 hours per week, with standard business operating hours. Flexibility may be available based on project demands and team needs, but the role is primarily on-site.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for experienced graphic designers in the US, adjusted for location and the specialized nature of the role. Specific benefits packages would be detailed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Luxury Boats), Marine, Recreational Vehicles. Pavati is known for its high-end, custom-built wake and drift boats, emphasizing craftsmanship and personalized design.
Company Size: Likely between 50-200 employees, based on typical operations for specialized manufacturing firms. This size typically allows for close-knit teams and direct impact on company direction.
Founded: While not explicitly stated, the company's focus on luxury and custom builds suggests a history of quality and customer dedication.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Design department, reporting to a Creative Director or Marketing Manager.
• Close collaboration with Sales, Production, and potentially Engineering teams is expected to ensure design fidelity and feasibility.
• This structure fosters a collaborative environment where design is integrated into the product development and sales cycle.

Methodology:

• Data-Driven Design: Utilizing customer feedback, market trends, and sales data to inform design choices and optimize visual strategies.
• Iterative Design Process: Employing a cycle of design, feedback, revision, and approval to ensure customer satisfaction and product excellence.
• Production Integration: Working closely with production teams to ensure designs are not only aesthetically pleasing but also feasible for manufacturing and installation.

Company Website: https://www.pavati.com/

📝 Enhancement Note: Pavati's focus on luxury and customization suggests a company culture that values quality, attention to detail, and strong customer relationships. The operations environment is likely hands-on, with a blend of creative artistry and manufacturing precision.

📈 Career & Growth Analysis

Operations Career Level: Mid-to-Senior Level Graphic Designer. This role requires significant independent work, client interaction, and oversight of production aspects, indicating a level beyond entry-level.
Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Director, working closely with sales and production leads. This position offers exposure to various departments, providing a holistic view of the business.
Operations Impact: The Graphic Designer's work directly influences customer perception, brand value, and sales conversion rates through compelling visuals and accurate product representation. Custom designs contribute significantly to the premium nature of Pavati's offerings.

Growth Opportunities:

• Specialization: Deepen expertise in marine graphics, wide-format printing, or 3D visualization for product rendering.
• Leadership: Potential to advance into a Senior Designer, Art Director, or Creative Lead role, managing junior designers and larger creative projects.
• Cross-functional Skill Development: Opportunity to gain broader experience in marketing strategy, brand management, or production management through close collaboration.

📝 Enhancement Note: This role offers a clear path for growth within a specialized niche of design, particularly for those interested in product customization and tangible output. The mid-to-senior level implies a need for candidates who can operate with a degree of autonomy and strategic thinking.

🌐 Work Environment

Office Type: The role is on-site, suggesting a combination of office workspace for design tasks and potentially access to production areas or studios for hands-on work with printing and materials.
Office Location(s): White City, OR. This location is within the Rogue Valley region of Southern Oregon, known for its manufacturing and outdoor recreation industries.

Workspace Context:

• Collaborative Studio: Expected to work in a dynamic environment where interaction with sales, marketing, and production teams is frequent.
• Technology-Rich: Access to industry-standard design software (Adobe Creative Cloud), potentially 3D modeling software, and specialized printing/cutting equipment.
• Hands-on Environment: Opportunities to engage with physical materials and understand production processes first-hand, bridging the gap between digital design and final product.

Work Schedule: Standard full-time business hours (approximately 40 hours/week) are expected, with potential for occasional overtime during peak periods or for critical project deadlines. The on-site requirement ensures direct team collaboration and access to necessary equipment and resources.

📝 Enhancement Note: The on-site nature of this role is crucial, emphasizing the need for practical, hands-on involvement with production processes and direct team collaboration, which is vital for a role focused on physical product customization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess fundamental design skills, experience, and fit with the role's requirements.
• Design Challenge/Portfolio Presentation: Candidates may be asked to present their portfolio in detail, discuss their design process, and potentially complete a short design exercise relevant to boat customization or brand visuals.
• Technical/Production Discussion: Interview focusing on proficiency with Adobe Creative Suite, understanding of production workflows, and experience with wide-format printing or 3D software.
• Cultural Fit Interview: Discussion with hiring managers and potential team members to assess collaboration style, problem-solving approach, and alignment with Pavati's company values.

Portfolio Review Tips:

• Highlight Customization Projects: Showcase examples where you've designed for specific client needs or product personalization.
• Demonstrate Production Understanding: Include work that shows awareness of print limitations, material properties (like vinyl wraps), and manufacturing feasibility.
• Explain Your Process: Be prepared to walk through your design journey for key projects, detailing problem definition, ideation, execution, and problem-solving.
• Showcase Versatility: Include a range of projects that demonstrate your ability to adapt to different styles and media.
• Quantify Impact (if possible): While challenging for design, if any projects led to measurable outcomes (e.g., increased engagement, successful product launches), highlight them.

Challenge Preparation:

• Familiarize Yourself with Pavati: Understand their brand, product line, and target audience.
• Practice Design Thinking: Be ready to articulate how you approach design challenges, particularly those involving customization and production constraints.
• Review Adobe Suite Best Practices: Refresh your knowledge on efficient workflows and advanced features in Illustrator, Photoshop, and InDesign.
• Consider 3D Software Concepts: If you have Blender experience, be ready to discuss its application in design visualization.

📝 Enhancement Note: The interview process will likely emphasize practical design application, production knowledge, and the ability to translate creative concepts into real-world products. A strong, relevant portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Illustrator, Photoshop, and InDesign for all graphic design tasks.
• Blender 3D (Preferred): For creating 3D models, visualizations, and potentially animations for product previews or marketing materials.
• Wide-Format Printers (Preferred): Familiarity with operating and maintaining large-format printing equipment.
• Vinyl Cutters (Preferred): Experience with vinyl cutting machines for producing graphic wraps.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): For understanding digital content performance and user engagement.
• Social Media Analytics Platforms: To monitor the effectiveness of social media graphics and campaigns.

CRM & Automation:

• CRM Software (e.g., Salesforce, HubSpot): Understanding how design assets integrate with sales and marketing CRM systems for lead generation and customer engagement.
• Project Management Software (e.g., Asana, Trello, Monday.com): To manage design projects, track progress, and facilitate team collaboration.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with 3D modeling and production equipment like wide-format printers and vinyl cutters will significantly enhance a candidate's profile for this specialized role.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to excellence in design and production, reflecting the luxury nature of Pavati's boats.
• Customer Focus: Prioritizing customer satisfaction through collaborative design and meticulous attention to detail.
• Innovation: Encouraging creative solutions and embracing new technologies and design approaches.
• Teamwork: Fostering a collaborative spirit where designers work seamlessly with sales, marketing, and production teams.
• Efficiency: Streamlining design and production processes to deliver high-quality results on time and within budget.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in discussions with sales and production to ensure design feasibility and alignment with business goals.
• Feedback-Driven: An environment where constructive feedback is welcomed and utilized to refine designs and processes.
• Knowledge Sharing: Encouraging the sharing of design techniques, industry trends, and production insights among team members.

📝 Enhancement Note: The company culture likely emphasizes a blend of artistic creativity and practical manufacturing discipline, with a strong focus on delivering bespoke, high-quality products that meet customer desires.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Customization with Production: Effectively managing unique customer requests while ensuring designs are feasible for efficient production and installation.
• Technical Production Demands: Staying current with evolving wide-format printing technologies, materials, and software for precise execution.
• Fast-Paced Environment: Juggling multiple projects with varying deadlines and client expectations in a dynamic manufacturing setting.
• Brand Consistency: Maintaining a cohesive brand identity across diverse applications while accommodating individual boat customization.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Suite, Blender, or other relevant creative software.
• Material & Production Workshops: Learning about new vinyl wrap materials, printing technologies, and installation techniques.
• Industry Exposure: Gaining insights into boat manufacturing, marine industry trends, and luxury consumer markets.
• Portfolio Expansion: Building a professional portfolio with unique, high-value projects in the luxury boat customization sector.

📝 Enhancement Note: This role presents opportunities to develop specialized skills in a niche but high-value market, offering a unique blend of creative design and production management challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a demanding client's creative vision with production limitations. How did you resolve it?" (Focus on problem-solving, client management, and production awareness.)
• "How do you approach designing for a luxury brand, ensuring both aesthetic appeal and brand integrity?" (Focus on brand understanding, luxury market nuances, and design strategy.)
• "Walk us through your process for creating a complex vinyl wrap design, from initial concept to print-ready file." (Focus on workflow, technical detail, and production readiness.)

Company & Culture Questions:

• "What interests you specifically about Pavati and our luxury boat offerings?" (Demonstrate research into the company, brand, and products.)
• "How do you typically collaborate with sales and production teams on design projects?" (Highlight teamwork, communication, and cross-functional integration.)
• "How do you ensure your designs contribute to the overall brand experience of a luxury product?" (Connect design to customer perception and brand value.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the client's need, your design approach, the challenges faced, and the final outcome.
• Showcase Technical Skills: Point out specific techniques used in Adobe Suite, any 3D elements, and how you prepared files for production.
• Emphasize Customization: Highlight projects where you tailored designs to specific requirements or constraints.
• Be Ready for Questions: Anticipate questions about your design choices, software proficiency, and production knowledge.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their creative talent but also their practical understanding of production workflows, client management, and brand strategy within the luxury manufacturing sector.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting platform.
• Portfolio Customization: Ensure your submitted portfolio prominently features relevant work, such as custom graphics, vinyl wrap designs, or projects for luxury brands. Tailor your resume to highlight skills and experience directly matching the job description, especially Adobe Creative Suite proficiency and production workflow knowledge.
• Resume Optimization: Clearly articulate your years of experience, key software proficiencies (Illustrator, Photoshop, InDesign, Blender if applicable), and any experience with wide-format printing or client collaboration. Quantify achievements where possible.
• Interview Preparation: Practice discussing your design process, how you handle feedback, and your understanding of the production cycle. Be prepared to present your portfolio and answer questions about your experience with luxury goods and customization.
• Company Research: Thoroughly review Pavati's website, product lines, and brand messaging to understand their market position and design aesthetic. Prepare thoughtful questions about the team, projects, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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