Graphic Designer (Part-time)

📍 Job Overview

Job Title: Graphic Designer (Part-time)

Company: Insense

Location: City of Zagreb, Croatia (Remote)

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 25, 2025

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This part-time Graphic Designer role focuses on creating visually compelling assets for a B2B SaaS company in the creator economy.

• Key responsibilities include designing sales decks, ad creatives, social media graphics, infographics, and email templates to drive conversions and enhance brand perception.

• The role requires strong proficiency in design software and a keen understanding of performance-driven design principles to meet campaign goals.

• Collaboration with marketing and design teams is crucial for maintaining brand consistency and translating creative ideas into impactful visuals.

📝 Enhancement Note: While the job title is "Graphic Designer," the emphasis on B2B, SaaS, conversion-driven creatives, sales decks, and collaboration with marketing aligns it closely with a Marketing Operations or Creative Operations function, particularly in supporting Go-To-Market (GTM) efforts. The requirement for performance-driven design specifically points to an operations mindset focused on measurable outcomes.

📈 Primary Responsibilities

• Presentation & Sales Deck Design: Refine briefs into branded presentations and sales decks, transforming text and basic mock-ups into visually storytelling infographics and polished visuals that support sales objectives.

• Content & Infographic Creation: Convert rough concepts into polished, on-brand infographics for blog articles (approx. 30/month) and translate complex data into easily understandable graphic elements.

• Social Media Visuals: Develop compelling LinkedIn carousels, Twitter images, and other social media content (approx. 15/month) that align with branding and campaign objectives.

• Marketing Collateral Design: Create and lay out visually appealing eBooks, guides, and cheatsheets (approx. 5-8/month), incorporating sophisticated infographics and layouts.

• Website & Email Design: Design website banners, pop-ups (approx. 5-10/month) and collaborate on optimizing HubSpot email templates and creating engaging campaign visuals to improve engagement metrics.

• Ad Creative Development: Ideate and design performance-driven ads for digital channels (e.g., Facebook, Instagram, LinkedIn), adapting visuals for various placements and formats to support lead generation and brand awareness.

📝 Enhancement Note: The volume of content creation (30 blog infographics, 15 social media visuals, 5-8 eBooks, 5-10 website graphics per month) indicates a need for efficiency and robust workflow management, typical of operations roles. The focus on "performance-driven" and "lead generation" further solidifies the operational aspect of this creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and design expertise is paramount. A degree in Graphic Design, Visual Communications, or a related field would be beneficial.

Experience: A minimum of 4 years of professional design experience is required, with a specific emphasis on creating assets for B2B, SaaS, or Marketplace brands. This experience should showcase an ability to design materials tailored for corporate or enterprise audiences.

Required Skills:

• B2B/SaaS Design Expertise: Proven ability to design marketing and sales collateral (ads, presentations, etc.) specifically for corporate or enterprise clients.

• Proficiency in Design Software: Mastery of industry-standard tools including Figma, Adobe Illustrator, and Adobe Photoshop (or comparable alternatives).

• Performance-Driven Design Acumen: Demonstrated skill in creating visually engaging materials that are optimized to drive conversions and achieve specific campaign goals.

• Strong Design Fundamentals: Deep understanding and practical application of typography, color theory, layout principles, and visual hierarchy.

• Infographic & Data Visualization: Competency in translating complex information and data sets into clear, engaging, and easily digestible visual formats.

• Efficiency & Reliability: Ability to produce high-quality designs at a rapid pace and consistently meet established deadlines, reflecting an operational commitment to timeliness.

• Cross-Functional Collaboration: Effective communication and teamwork skills to collaborate seamlessly with marketing, sales, and other design teams, incorporating feedback constructively.

Preferred Skills:

• HubSpot Design Experience: Familiarity with designing within or optimizing HubSpot email templates and marketing automation workflows.

• Digital Advertising Creative Best Practices: Understanding of creative best practices for major digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) for optimal performance.

• Brand Guideline Development/Adherence: Experience in developing or strictly adhering to brand guidelines to ensure visual consistency across all touchpoints.

• Motion Graphics/Animation Basics: Familiarity with basic motion graphics or animation principles for social media or ad creatives could be a plus.

📝 Enhancement Note: The emphasis on "performance-driven design" and "speed & reliability" suggests that operational efficiency and measurable results are as important as aesthetic quality, a key characteristic of successful operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/SaaS Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating design work for B2B, SaaS, or marketplace environments, highlighting the problem, your solution, and the impact.

• Performance-Oriented Creatives: Include examples of ad creatives, social media visuals, or website elements that were designed with a specific conversion or engagement goal in mind, with quantifiable results if possible.

• Infographic & Data Visualization Samples: Present a collection of infographics or data visualizations that effectively communicate complex information and data, demonstrating clarity and visual appeal.

• Presentation Design Examples: Provide samples of sales decks or corporate presentations that exhibit strong visual storytelling, brand consistency, and a professional polish.

• Brand Consistency Showcase: Demonstrate an ability to maintain a consistent brand voice and visual identity across various assets and platforms.

Process Documentation:

• Workflow Optimization Examples: While not explicitly requested for submission, be prepared to discuss how you manage your design workflow, from brief to final delivery, highlighting any process improvements you've implemented to enhance efficiency or quality.

• Feedback Integration Process: Be ready to articulate how you incorporate feedback from stakeholders into your design iterations, showcasing a collaborative and iterative design process.

📝 Enhancement Note: For operations-focused roles, a portfolio is less about just showcasing pretty pictures and more about demonstrating a systematic approach to design that drives business outcomes. The emphasis on B2B, performance, and data visualization indicates a need for a portfolio that reflects strategic thinking and measurable impact within a business context.

💵 Compensation & Benefits

Salary Range: As this is a part-time role (20 hours/week) with a fixed salary in USD, and the candidate can be located anywhere, a typical range for a mid-level Graphic Designer with 4+ years of experience in a remote, international setting would be approximately $25,000 - $40,000 USD annually, or $12-$20 USD per hour. This is an estimate based on market rates for similar roles and the company's offerings.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere globally, offering significant autonomy and work-life balance.

• International Exposure: Gain experience working with global clients and a diverse international team across AMER and EMEA regions, broadening professional perspectives.

• Fixed USD Salary: Receive a consistent salary paid in USD, providing financial stability regardless of local currency fluctuations.

Working Hours: The role requires availability for approximately 20 hours per week, with a specific mandatory availability window: every working day between 8 am and 12 pm EST (Eastern Standard Time). This ensures overlap with key team members for collaboration and workflow coordination.

📝 Enhancement Note: The fixed USD salary and "work from anywhere" benefit are significant draws for remote talent. The specific EST working hours are a critical operational requirement for ensuring team synchronization, common in global remote teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insense operates within the Creator Economy and AdTech/MarTech space, focusing on being a leading platform for creator content and advertising solutions for e-commerce businesses.

Company Size: While not explicitly stated, Insense appears to be a growing startup or scale-up, likely ranging from 50-200 employees, offering a dynamic and fast-paced environment.

Founded: Insense was founded with the mission to empower creators and e-commerce businesses, indicating a culture that values innovation, growth, and collaboration within the digital marketing ecosystem.

Team Structure:

• Marketing & Design Collaboration: The Graphic Designer will work closely with the marketing team and potentially a broader design function, implying a collaborative structure where creative output directly supports marketing initiatives.

• Cross-functional Interaction: Expect to interact with sales teams (for sales decks) and potentially product or web development teams, requiring clear communication and understanding of different departmental needs.

• Remote-First Environment: As a remote-first company, communication, project management, and team cohesion will likely rely heavily on digital tools and proactive engagement.

Methodology:

• Data-Driven Creativity: The emphasis on "performance-driven design" suggests a data-informed approach where creative decisions are influenced by campaign performance metrics and conversion goals.

• Agile Workflow: Given the startup environment and the volume of assets required, an agile or iterative workflow is likely in place, allowing for quick adaptation to feedback and evolving campaign needs.

• Brand Consistency Focus: A core operational methodology will be maintaining a consistent brand identity across all created assets, ensuring a unified brand experience for customers.

Company Website: https://insense.pro

📝 Enhancement Note: The company's focus on the creator economy and e-commerce marketing suggests a modern, digitally-native culture. The "performance-driven" aspect implies a results-oriented approach within the marketing and operations functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring significant independent contribution and demonstrated expertise gained from 4+ years of experience. It's an opportunity to refine skills in a specialized area of creative operations supporting GTM.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing, depending on the internal structure. The role involves close collaboration with these stakeholders.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. By creating high-converting creatives and polished sales collateral, this role contributes to lead generation, customer acquisition, and revenue growth.

Growth Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in creating graphics specifically optimized for digital advertising performance and conversion rates.

• Broader MarTech Exposure: Gain experience with marketing automation tools like HubSpot and understand how design integrates into broader marketing technology stacks.

• Portfolio Expansion: Build a robust portfolio of work for a B2B SaaS company in a high-growth industry, which can lead to more senior or specialized creative operations roles.

• Contribution to Brand Development: Play a role in shaping the visual identity of a growing platform, offering opportunities for creative input and brand stewardship.

📝 Enhancement Note: While primarily a design role, the operational focus on performance and efficiency provides a pathway for designers to move into more strategic marketing operations or creative operations management roles by demonstrating business impact.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no central office location that employees are required to attend.

Office Location(s): The company mentions "worldwide" remote work and provides a Croatian location in the job listing, but the "TELECOMMUTE" and "location_requirements_raw" mentioning "United States" is contradictory. However, the explicit "remote role with opportunity to work from anywhere" and "kindly select 'worldwide' option" strongly suggests a global remote policy.

Workspace Context:

• Independent Work Environment: Employees are expected to manage their own workspace and maintain productivity in a remote setting.

• Digital Collaboration Tools: The team relies on digital platforms for communication, project management, and asset sharing, requiring strong digital literacy.

• Global Team Interaction: Opportunities to connect with colleagues from diverse geographical and cultural backgrounds, fostering a dynamic and inclusive remote team environment.

Work Schedule: The role requires approximately 20 hours per week, with a mandatory daily availability between 8 am and 12 pm EST, ensuring crucial overlap for real-time collaboration and team synchronization.

📝 Enhancement Note: The contradictory location data (Croatia vs. United States requirement) is a point of confusion. However, the explicit mention of "remote role with opportunity to work from anywhere" and the EST working hours strongly suggest the company prioritizes global talent but requires specific time zone overlap. Candidates should clarify this discrepancy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio to assess design skills, B2B/SaaS experience, and adherence to brand guidelines.

• Design Assessment/Challenge: Expect a practical design test or a take-home assignment, likely involving creating a specific asset (e.g., an infographic, social media post, or a few ad variations) based on a provided brief. This will evaluate your design process, speed, and ability to meet specific requirements.

• Hiring Manager/Team Interview: A discussion about your experience, portfolio samples, approach to design challenges, understanding of performance-driven design, and how you handle feedback and collaboration. Questions will likely probe your ability to work efficiently in a remote, part-time capacity.

• Cultural Fit Evaluation: Assessment of how well your working style and communication approach align with the company's remote-first, collaborative culture.

Portfolio Review Tips:

• Highlight B2B/SaaS Relevance: Clearly label and describe projects with a B2B, SaaS, or marketplace context. Explain the target audience and business objectives for each piece.

• Showcase Performance Metrics: If possible, include data or metrics demonstrating the impact of your designs (e.g., click-through rates, conversion improvements, engagement levels) for ad creatives or sales enablement materials.

• Demonstrate Process: For key projects, briefly outline your design process – from understanding the brief to final execution and iteration based on feedback. This shows an operational mindset.

• Organize by Asset Type: Group similar assets (e.g., infographics, social media graphics, presentations) to make it easy for reviewers to assess your versatility and specific skills.

• Keep it Concise: Focus on your best, most relevant work. For a part-time role, quality and direct relevance to the job requirements are key.

Challenge Preparation:

• Analyze the Brief: Thoroughly read and understand the requirements of any design challenge, paying close attention to brand guidelines, target audience, and desired outcomes.

• Time Management: Practice designing under timed conditions to simulate the assessment environment and ensure you can deliver a quality output within the given timeframe.

• Focus on Key Deliverables: Prioritize creating the core requested assets, ensuring they are polished and meet the brief's objectives, rather than getting bogged down in minor details.

• Brand Consistency: Ensure all elements of your challenge submission adhere strictly to the provided brand guidelines for Insense.

📝 Enhancement Note: A strong portfolio that showcases not just aesthetic skill but also a process, understanding of business goals, and performance-driven outcomes will be critical for this role. The interview process will likely probe your ability to operate efficiently and collaboratively in a remote setting.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI elements, prototyping, and potentially creating vector graphics and layouts. Proficiency is a must.

• Adobe Illustrator: Critical for vector graphics, logos, icons, and complex illustrations.

• Adobe Photoshop: Necessary for image editing, manipulation, creating digital ad assets, and raster-based graphics.

Analytics & Reporting:

• HubSpot: Experience with designing or optimizing email templates within HubSpot is a preferred skill, indicating the need to understand marketing automation platform integration.

• Basic Analytics Understanding: While not a direct tool requirement, an understanding of how design impacts metrics like click-through rates, engagement, and conversions is crucial. Be prepared to discuss how your designs contribute to these.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not directly using CRM for design, understanding the context of sales and marketing automation is beneficial for creating relevant collateral.

📝 Enhancement Note: Proficiency in Figma, Illustrator, and Photoshop is non-negotiable. Familiarity with HubSpot is a significant advantage, suggesting the company leverages this platform for its marketing operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value will be the ability to deliver high-quality work quickly and reliably, essential for meeting the volume of requests.

• Performance-Oriented: A commitment to creating designs that achieve measurable business objectives, such as lead generation and conversion rates.

• Collaboration: A strong emphasis on teamwork and clear communication, working effectively with marketing and other internal teams.

• Brand Stewardship: A dedication to maintaining and enhancing the Insense brand identity across all visual outputs.

• Adaptability: Willingness to iterate on designs based on feedback and evolving campaign needs in a dynamic environment.

Collaboration Style:

• Proactive Communication: In a remote setting, proactive communication via chat, email, and video calls is vital for keeping projects on track and ensuring alignment.

• Feedback Integration: A collaborative style that embraces constructive criticism and uses it to improve design outcomes.

• Cross-functional Partnership: Working closely with marketing stakeholders to understand campaign strategies and translate them into effective visual assets.

📝 Enhancement Note: The company culture likely values proactive, results-driven individuals who can thrive in a collaborative, remote environment. The emphasis on speed and performance suggests a culture that rewards efficiency and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: The requirement to produce a high volume of diverse assets (infographics, social media, eBooks, ads) while maintaining Insense's brand standards and quality can be demanding.

• Remote Collaboration Dynamics: Effectively collaborating and staying aligned with a global, remote team requires strong communication and self-discipline.

• Meeting Diverse Creative Needs: Adapting design style and execution to suit various marketing channels and campaign objectives (e.g., lead generation ads vs. brand awareness social posts).

• Time Zone Overlap Constraint: Working within a specific 4-hour EST window daily requires careful time management to maximize collaboration and task completion.

Learning & Development Opportunities:

• Mastering Performance-Driven Design: Gaining hands-on experience in designing for conversion and optimizing visuals based on real-world campaign data.

• Expanding MarTech Toolset: Learning to work with and design for platforms like HubSpot, understanding their role in marketing automation and CRM.

• Industry Exposure: Developing a deeper understanding of the creator economy, SaaS marketing, and the B2B sales cycle through practical application.

• Remote Work Best Practices: Enhancing skills in remote communication, project management, and self-directed work.

📝 Enhancement Note: This role offers a practical education in operationalizing creative output for business results, a valuable skill set for career advancement in marketing and operations.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects from your portfolio, explaining your design process, the problem you solved, your creative choices, and the impact of your work (especially for B2B/SaaS clients).

• Performance Design Approach: How do you ensure your designs are "performance-driven"? Describe a time you designed an asset that directly led to improved conversion rates or engagement.

• Handling Feedback: How do you incorporate constructive criticism from team members or clients into your design work? Describe a challenging feedback scenario and how you navigated it.

• Workflow Management: How do you manage your time and prioritize tasks when working on multiple design projects with varying deadlines, especially in a remote, part-time capacity?

• Brand Consistency: How do you ensure brand consistency across a wide range of marketing materials and platforms?

Company & Culture Questions:

• Understanding Insense: What do you know about Insense, the creator economy, and our target market?

• Remote Work Fit: What makes you successful in a remote work environment? How do you maintain productivity and collaborate effectively when not in a physical office?

• Team Collaboration: How do you prefer to collaborate with marketing and other teams? What communication tools do you find most effective?

Portfolio Presentation Strategy:

• Focus on Impact: For each piece presented, emphasize not just the visual design but also the intended business outcome or objective it served.

• Quantify Success: If possible, use numbers or metrics to demonstrate the success of your designs (e.g., "Increased CTR by X%", "Generated Y leads").

• Explain Your Process: Briefly describe your thought process for key projects, highlighting how you translated a brief into a final, effective visual.

• Tailor Examples: Prioritize showing work that is directly relevant to B2B SaaS companies, sales decks, social media, and ad creatives.

📝 Enhancement Note: The interview will likely test your ability to connect design skills with business objectives and demonstrate operational efficiency. Be ready to articulate your process and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Insense Teamtailor careers page.

• Portfolio Customization: Ensure your portfolio prominently features your best B2B, SaaS, and marketplace design work, with clear descriptions of your process and any quantifiable results.

• Resume Optimization: Tailor your resume to highlight your 4+ years of design experience, proficiency in Figma, Illustrator, and Photoshop, and any experience with performance-driven or conversion-focused design.

• Prepare for Design Assessment: Familiarize yourself with Insense's branding and be ready to complete a practical design task that tests your ability to create high-quality, on-brand assets quickly.

• Research Insense: Understand Insense's mission, target market, and the role of creators in e-commerce to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Ensure you clarify any discrepancies in location requirements.

---