Graphic Designer (Part-time)

📍 Job Overview

Job Title: Graphic Designer (Part-time) Company: Insense Location: Istanbul, Turkey (Remote - Worldwide) Job Type: Part-Time (20 hours/week) Category: Marketing Operations / Creative Operations Date Posted: August 25, 2025 Experience Level: Mid-Level (5-10 years implied) Remote Status: Fully Remote

🚀 Role Summary

• This part-time Graphic Designer role focuses on creating visually compelling B2B marketing assets for a SaaS platform in the creator economy.
• The position demands a strong understanding of performance-driven design principles to enhance conversion rates and achieve campaign objectives.
• Key responsibilities include transforming raw creative ideas into polished visuals for ad creatives, sales decks, social media, and more, ensuring brand consistency.
• Collaboration with marketing and design teams is crucial for brand development and effective communication of complex information through infographics and data visualization.

📝 Enhancement Note: While the job title is "Graphic Designer," the emphasis on B2B, SaaS, performance-driven design, and sales decks strongly aligns it with Marketing Operations or Creative Operations functions, where visual asset creation directly supports go-to-market strategies and sales enablement. The role requires a blend of creative talent and operational execution to ensure marketing efforts are visually impactful and aligned with business goals.

📈 Primary Responsibilities

• Sales Deck & Presentation Enhancement: Refine and elevate existing sales decks and presentations into Insense-branded, visually engaging materials, transforming text and basic mock-ups into powerful infographics and storytelling visuals.
• Content Visuals Creation: Design approximately 30 blog infographics and 15 social media visuals (LinkedIn carousels, Twitter images) per month, translating complex data and concepts into clear, on-brand graphics.
• Collateral Design: Create and lay out 5-8 eBooks, guides, and cheatsheets per month, incorporating sophisticated infographics and layouts for clear communication of complex information.
• Website & Email Graphics: Design 5-10 website banners, pop-ups, and other graphics per month, and collaborate on designing and optimizing HubSpot email templates to improve open and click-through rates.
• Ad Creative Development: Ideate and design performance-driven ad creatives for digital channels (Facebook, Instagram, LinkedIn), adapting visuals for different placements and formats to drive lead generation and brand awareness.
• Brand Consistency: Ensure all created assets maintain a consistent, on-brand look and feel across all channels and campaigns.
• Cross-functional Collaboration: Work effectively with marketing, sales, and design teams, incorporating feedback seamlessly to achieve project goals.

📝 Enhancement Note: The volume of content creation (30 infographics, 15 social media visuals, 5-8 eBooks per month) indicates a need for efficiency and strong workflow management. The emphasis on "performance-driven design" and "conversions" highlights the operational impact of this creative role, requiring an understanding of marketing funnel stages and how visuals contribute to lead generation and sales enablement.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, but equivalent practical experience will be strongly considered.

Experience:

• Minimum of 4 years of professional design experience, with a demonstrated focus on B2B, SaaS, or Marketplace brands.
• Proven track record of designing effective marketing collateral for corporate or enterprise audiences.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma, Adobe Illustrator, and Adobe Photoshop (or equivalent industry-standard tools).
• Performance-Driven Design: Ability to create visually appealing materials that are optimized to drive conversions and achieve specific campaign goals.
• Strong Design Fundamentals: Deep understanding and application of typography, color theory, layout principles, and visual hierarchy.
• Infographic & Data Visualization: Proven ability to translate complex data and concepts into clear, engaging, and informative infographics and visual narratives.
• Speed & Reliability: Demonstrated capacity to deliver high-quality design work quickly and consistently meet deadlines.
• Team Collaboration: Excellent interpersonal and communication skills, with the ability to work effectively with cross-functional teams and integrate feedback constructively.
• B2B Marketing Acumen: Understanding of B2B marketing principles and how visual assets contribute to lead generation, sales enablement, and brand perception.

Preferred Skills:

• Experience with HubSpot for email template design and optimization.
• Familiarity with A/B testing creative assets to measure performance.
• Basic understanding of presentation software like Google Slides or PowerPoint for deck refinement.
• Experience working in a fast-paced, startup environment.

📝 Enhancement Note: The requirement for "Speed & Reliability" and high volume output suggests that candidates with experience in agency environments or high-growth tech companies, where rapid iteration and deadline adherence are critical, will be well-suited. The "Performance-Driven Design" aspect implies a need for candidates who can articulate why their designs are effective, not just that they look good.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B / SaaS Focus: Showcase a minimum of 3-5 projects specifically for B2B or SaaS companies, highlighting your ability to design for a professional audience.
• Performance Impact: Include examples demonstrating how your designs contributed to measurable outcomes (e.g., increased click-through rates, lead generation, improved presentation engagement). Quantifiable results are highly valued.
• Variety of Assets: Present a diverse range of work, including sales decks, infographics, social media graphics, ad creatives, and eBooks, to demonstrate versatility.
• Branding Consistency: Provide examples that clearly illustrate your ability to maintain brand consistency across multiple touchpoints and asset types.
• Process Integration: Briefly explain your design process for key projects, from brief interpretation to final asset delivery, emphasizing efficiency and collaboration.

Process Documentation:

• Be prepared to discuss your workflow for handling multiple design requests simultaneously, prioritizing tasks, and managing feedback loops.
• Demonstrate an understanding of how design assets integrate into broader marketing campaigns and sales processes.

📝 Enhancement Note: Applicants should prepare a digital portfolio that is easily navigable and clearly categorizes work by asset type or campaign. For sales decks and ad creatives, showing before-and-after transformations or explaining the strategic intent behind design choices will be highly advantageous.

💵 Compensation & Benefits

Salary Range:

• Given the remote nature, part-time status (20 hours/week), and the company's international presence, a competitive fixed salary in USD is offered. Based on industry benchmarks for experienced graphic designers with B2B/SaaS experience in a remote setting, the estimated annual compensation for a full-time equivalent would range from $60,000 to $90,000 USD. Therefore, for a part-time 20-hour work week, the prorated salary would likely fall between $30,000 - $45,000 USD annually.

Benefits:

• Remote Role: Opportunity to work from anywhere globally, offering flexibility and work-life balance.
• International Exposure: Gain experience working with global clients and a diverse team across AMER and EMEA regions, broadening your professional network and cultural understanding.
• Impactful Contribution: Play a key role in shaping the visual identity and marketing materials for a growing platform in the creator economy.

Working Hours:

• Part-Time Commitment: Requires availability for 20 hours per week.
• Specific Availability: Must be available every working day between 8:00 AM and 12:00 PM EST (Eastern Standard Time). This overlap is crucial for synchronous collaboration with teams in North America.

📝 Enhancement Note: The mandatory EST availability for a part-time role is a critical factor. Candidates must confirm their ability to consistently meet this time requirement. The salary estimate is based on general market data for remote, experienced graphic designers and should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Creator Economy Platform, SaaS, B2B Marketing) Company Size: Insense operates within a dynamic startup environment, suggesting a lean, agile, and growth-oriented team structure. While exact numbers aren't provided, the focus on international exposure implies a growing global footprint. Founded: Insense was founded with the mission to become a first-choice creator content and ad platform for e-commerce, indicating a focus on innovation and market disruption.

Team Structure:

• Cross-functional Collaboration: The Graphic Designer will work closely with marketing, sales, and potentially other design teams, requiring strong interpersonal and communication skills.
• Reporting: Likely reports to a Marketing Manager or Head of Design, with direct collaboration on specific campaign and content needs.
• Agile Environment: Expect a fast-paced, iterative process where feedback is frequent and adaptation is key.

Methodology:

• Data-Driven Creativity: Emphasis on performance-driven design suggests that creative decisions are informed by data and aimed at achieving specific business outcomes.
• Agile Workflow: Projects are likely managed using agile methodologies, requiring adaptability and efficient task management.
• Brand-Centric Approach: Maintaining a consistent brand identity across all visual communications is paramount.

Company Website: https://insense.pro

📝 Enhancement Note: The company's focus on the "creator economy" and "e-commerce" suggests a culture that values innovation, digital marketing expertise, and a forward-thinking approach to technology. Candidates who are passionate about these sectors will likely find the environment more engaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring a solid foundation of experience (4+ years) and the ability to work independently on various creative projects. It's not an entry-level position but offers significant hands-on experience in a specialized B2B marketing context. Reporting Structure: The designer will likely report to a Marketing Lead or Senior Designer, providing clear direction and feedback. Collaboration will extend to sales and marketing teams, offering exposure to different departmental needs and priorities. Operations Impact: The Graphic Designer's work directly impacts Insense's go-to-market strategy by creating visual assets that drive lead generation, sales enablement, and brand perception. Their contributions are crucial for the effectiveness of marketing campaigns and the overall professional image of the company.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B SaaS visual marketing, performance-driven design, and potentially UI/UX elements for marketing assets.
• Portfolio Expansion: Build a robust portfolio with diverse, high-impact B2B marketing collateral for a rapidly growing tech company.
• Cross-functional Exposure: Gain insights into marketing strategy, sales processes, and product positioning by collaborating across departments.
• Potential for Increased Hours/Responsibility: Depending on performance and company growth, there may be opportunities for increased hours or expanded responsibilities within the marketing or design function.

📝 Enhancement Note: While this is a part-time role, demonstrating strong performance and strategic thinking in visual asset creation could lead to expanded opportunities within Insense, especially if the company continues its growth trajectory. Highlighting this potential can be a key selling point for ambitious candidates.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility to work from any location, provided the candidate can meet the specified working hours. Office Location(s): Not applicable, as the role is fully remote.

Workspace Context:

• Independent Work: Candidates will need to be self-motivated and disciplined to manage their workload and maintain productivity in a remote setting.
• Digital Collaboration Tools: Expect to use various digital tools (e.g., Slack, project management software, cloud storage) for communication, collaboration, and asset sharing.
• Asynchronous & Synchronous Work: While the core availability is during EST business hours, some communication and collaboration might occur asynchronously, requiring clear documentation and communication.

Work Schedule:

• Part-Time: 20 hours per week.
• Fixed Availability: Daily availability required between 8 AM - 12 PM EST. This ensures critical overlap for real-time communication and collaboration with North American teams.

📝 Enhancement Note: The requirement for specific EST hours means candidates must be in a compatible timezone or willing to adapt their schedule significantly. This is a key consideration for remote work suitability.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess experience, skills, and alignment with B2B/SaaS design requirements.
• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio pieces, discussing design choices, process, and impact. Expect questions about how you approach performance-driven design and B2B communication.
• Skills Assessment/Design Challenge: Potentially a small design task or a case study presentation related to creating marketing assets for a SaaS company. This will evaluate your speed, design quality, and ability to translate a brief effectively.
• Team/Hiring Manager Interview: A discussion focused on cultural fit, collaboration style, understanding of the creator economy, and overall suitability for the part-time, remote role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B/SaaS projects that best showcase your skills in creating ad creatives, sales decks, and infographics.
• Quantify Impact: For each project, be ready to explain the objective, your role, the design process, and any measurable results (e.g., "This ad creative achieved a 2x higher CTR than the control").
• Highlight Process: Briefly explain your workflow, especially how you handle briefs, feedback, and time constraints. Showcase your ability to translate complex information into digestible visuals.
• Demonstrate Brand Adherence: Show examples of maintaining brand consistency across different collateral types.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and desired outcomes.
• Focus on B2B Context: Tailor your approach to a professional, B2B audience. Consider the company's mission and target market (e-commerce, creators).
• Efficiency & Quality: Balance speed with quality. Demonstrate that you can produce polished work quickly.
• Presentation: Prepare to present your work clearly and concisely, articulating your design decisions and their strategic rationale.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical skills and the ability to deliver results. Candidates should be prepared to defend their design choices with strategic reasoning and data-backed outcomes where possible.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (essential for collaborative design), Adobe Illustrator (vector graphics, logos), Adobe Photoshop (raster graphics, image editing). Proficiency in at least Figma and one of the Adobe Creative Suite tools is mandatory.
• Presentation Software: Google Slides or Microsoft PowerPoint (for refining sales decks).
• Cloud Storage/Sharing: Google Drive, Dropbox, or similar for asset management and sharing.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts metrics like click-through rates (CTR), conversion rates, and engagement is crucial. Familiarity with A/B testing concepts for creatives is a plus.

CRM & Automation:

• HubSpot: Experience with HubSpot for designing and optimizing email templates is a preferred skill, indicating a need for familiarity with marketing automation platforms.
• Collaboration Platforms: Slack (communication), Asana, Trello, or Jira (project management) are likely used for workflow and team interaction.

📝 Enhancement Note: Demonstrating familiarity with collaborative design tools like Figma and marketing platforms like HubSpot will significantly strengthen a candidate's application. The role requires not just creative output but also an understanding of how that output integrates into marketing technology stacks.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value in a fast-paced startup environment, requiring designers to be productive and deliver high-quality work promptly.
• Data-Driven Decision Making: Creative choices are expected to be informed by performance data and strategic goals, rather than purely aesthetic preference.
• Collaboration & Feedback: A culture that encourages open communication, constructive feedback, and teamwork across departments.
• Brand Integrity: Commitment to maintaining a consistent and professional brand identity across all visual communications.
• Innovation: A forward-thinking approach to design, embracing new trends and technologies within the creator economy and B2B SaaS space.

Collaboration Style:

• Cross-functional Integration: Designers will need to work seamlessly with marketing, sales, and potentially product teams, understanding their needs and translating them into effective visual assets.
• Feedback Loops: Expect a process of iterative design, where feedback is actively sought and incorporated to refine assets.
• Knowledge Sharing: A culture that values sharing best practices in design and marketing to improve overall team performance.

📝 Enhancement Note: Candidates should emphasize their ability to adapt to a dynamic startup culture, work effectively in a remote team, and contribute to a data-informed creative process. Highlighting experience with collaborative tools and a proactive approach to feedback will be beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Managing a high volume of diverse design requests (infographics, social, decks, emails, ads) while maintaining Insense's brand quality and performance standards.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and understanding across different time zones and roles.
• Performance-Driven Design: Consistently creating visuals that not only look good but also achieve specific marketing and sales objectives, requiring an analytical approach to design.
• Adapting to B2B SaaS: Understanding and effectively communicating complex B2B SaaS concepts and value propositions through visual mediums.

Learning & Development Opportunities:

• Specialized B2B Design Skills: Gaining deep experience in creating impactful visual assets for a B2B SaaS audience in the creator economy.
• Performance Marketing Visuals: Learning to design creatives that are optimized for lead generation and conversion across various digital channels.
• Cross-functional Insights: Understanding how design integrates with marketing strategy, sales enablement, and overall business growth.
• Remote Work Proficiency: Developing strong self-management, communication, and collaboration skills in a fully remote setting.

📝 Enhancement Note: This role offers a great opportunity to hone skills in a specific, high-demand niche: B2B SaaS marketing design. Candidates who excel can leverage this experience for future growth in marketing operations or specialized creative roles.

💡 Interview Preparation

Strategy Questions:

• Design Process for B2B: "Describe your process for creating a sales deck for a B2B SaaS product. How do you ensure it aligns with brand guidelines and drives engagement?"
• Performance Metrics: "How do you measure the success of your graphic design work in a marketing context? Can you provide an example of how your design improved a campaign's performance?"
• Infographic Storytelling: "Walk me through how you would translate complex data points into an engaging infographic for a blog post. What are your key considerations?"
• Remote Collaboration: "How do you ensure effective communication and collaboration with remote teams and stakeholders to deliver on design projects?"
• Tool Proficiency: "What is your experience with Figma for collaborative design? How do you utilize its features for efficient teamwork?"

Company & Culture Questions:

• "What interests you about Insense and the creator economy?"
• "How do you stay updated on design trends relevant to B2B SaaS marketing?"
• "Describe a time you received critical feedback on your design and how you responded."
• "How do you prioritize multiple design requests with competing deadlines?"

Portfolio Presentation Strategy:

• Storytelling: For each project, clearly articulate the problem, your solution (design), and the outcome. Quantify impact whenever possible.
• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and showcases the quality of your work.
• Process Explanation: Be ready to briefly explain your workflow, tools used, and how you incorporated feedback.
• B2B Focus: Emphasize projects that demonstrate your understanding of B2B audiences and marketing objectives.

📝 Enhancement Note: Candidates should prepare specific examples that directly address the requirements of performance-driven design, B2B marketing, and high-volume content creation. Demonstrating an understanding of Insense's market and mission will also be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Insense careers portal via the provided link.
• Portfolio Customization: Ensure your portfolio prominently features B2B, SaaS, or marketplace design examples, showcasing your ability to create impactful sales decks, infographics, and ad creatives. Tailor your portfolio to highlight performance-driven design.
• Resume Optimization: Update your resume to reflect 4+ years of relevant design experience, emphasizing skills in Figma, Adobe Suite, performance design, and B2B marketing. Use keywords from the job description and quantify achievements where possible.
• Interview Preparation: Practice discussing your design process, how you measure success, and your experience with remote collaboration. Be ready to present specific portfolio pieces and explain your strategic design choices.
• Company Research: Familiarize yourself with Insense's platform, target audience (e-commerce brands, creators), and the creator economy landscape. Understand how your design skills can support their B2B marketing and sales objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.