Graphic Designer (Packaging Focus)

📍 Job Overview

Job Title: Graphic Designer (Packaging Focus) Company: VeSync Location: Tustin, CA, United States Job Type: Full Time Category: Creative & Media / Art & Design Date Posted: 2025-10-02 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Drive retail performance and elevate brand presence through expert packaging and marketing asset design.
• Ensure meticulous print production readiness, including dyelines, bleeds, and color profiles, for flawless execution.
• Foster cross-functional collaboration with Product, Marketing, and Sales teams to support product launches and go-to-market strategies.
• Maintain brand consistency and high visual standards across all physical and digital touchpoints, from packaging to digital ads.

📝 Enhancement Note: This role is specifically for a Graphic Designer with a significant emphasis on packaging design for retail environments, requiring a blend of creative talent and technical print production expertise. The focus on "retail performance" and "go-to-market strategies" indicates a direct impact on sales and market positioning.

📈 Primary Responsibilities

• Design innovative and compliant packaging solutions that enhance shelf appeal and align with VeSync's brand identity across its health and wellness product portfolio.
• Produce highly accurate, print-ready artwork, meticulously incorporating dyelines, bleeds, color profiles, and all necessary production specifications to minimize errors and ensure quality output.
• Collaborate closely with Product Development, Marketing, and Sales departments to conceptualize and execute design strategies that effectively support new product introductions and overall go-to-market initiatives.
• Develop a wide range of supporting creative assets, including digital advertisements, email campaign graphics, social media visuals, sales presentations, and in-store promotional materials, ensuring brand consistency.
• Utilize 3D simulation tools such as Blender, Cinema 4D, or similar to create realistic digital mockups and presentations of packaging, aiding in visualization and stakeholder approval processes.
• Uphold rigorous design standards, ensuring cohesive visual language, superior typography, and effective visual hierarchy across all brand touchpoints, both physical and digital.
• Manage a diverse project pipeline from initial concept generation through final production, diligently adhering to timelines and upholding the company's commitment to quality and excellence.
• Liaise directly with vendors and printers to proactively identify and resolve any production-related challenges, guaranteeing the integrity and quality of final printed materials.
• Actively participate in creative brainstorming sessions, offering constructive feedback and innovative ideas to continuously elevate the team's overall creative output and strategic direction.
• Stay abreast of the latest trends in packaging design, emerging materials, and sustainable design practices to inform and innovate within the company's product offerings.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative design and production management within a consumer goods context. The emphasis on collaboration with Product, Marketing, and Sales suggests a GTM-oriented role. The mention of "retail performance" and "shelf appeal" points towards a strong understanding of consumer psychology and retail dynamics.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, or a closely related field.

Experience: 4–5 years of dedicated professional design experience, with a significant and demonstrable focus on packaging design specifically for retail environments.

Required Skills:

• Expert proficiency in the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for all design and production tasks.
• Comprehensive understanding of print production processes, including dyelines, bleeds, color management, and the technical requirements for preparing files for various printing methods.
• Proven experience designing assets for both digital platforms and physical retail spaces, understanding the unique demands of each.
• Demonstrated ability to simulate 3D packaging environments using tools such as Blender, Cinema 4D, or comparable software for compelling digital mockups and presentations.
• Strong foundational skills in layout design, vector illustration, advanced photo editing, and maintaining consistent brand aesthetics.
• Excellent verbal and written communication skills for effective cross-functional collaboration and vendor communication.
• Exceptional organizational abilities and proven project management skills to handle multiple concurrent projects efficiently.

Preferred Skills:

• Familiarity with Figma or Adobe XD for collaborative design workflows.
• Working knowledge of motion graphics principles and software like After Effects for dynamic visual content creation.

📝 Enhancement Note: The requirement for 4-5 years of experience with a specific focus on packaging for retail indicates a mid-level to senior designer role. The emphasis on specific software like Blender/Cinema 4D for 3D simulation and the need for print-ready file preparation point to a role that bridges creative concept with practical production realities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of packaging design projects that demonstrate a strong understanding of retail environments, shelf appeal, and brand alignment.
• Examples showcasing the ability to prepare technically accurate, print-ready files, including detailed dyelines, bleeds, and specific production notes.
• Case studies illustrating 3D packaging simulations created using tools like Blender or Cinema 4D, highlighting the visualization process and its impact.
• Projects that reflect successful collaboration with cross-functional teams (Product, Marketing, Sales) and contribute to product launch or go-to-market strategies.
• Demonstrations of maintaining brand consistency across various touchpoints, including both physical packaging and digital marketing collateral.

Process Documentation:

• Showcase of workflow processes for packaging design, from initial concept brief to final production file handover.
• Examples of how design decisions were informed by retail requirements, consumer insights, and brand guidelines.
• Documentation of experience working with printers and vendors, including troubleshooting and quality assurance methods.

📝 Enhancement Note: For a packaging-focused designer, the portfolio is critical. It must go beyond aesthetic appeal to demonstrate technical proficiency in print production and 3D visualization, as well as strategic thinking aligned with retail and GTM objectives.

💵 Compensation & Benefits

Salary Range: Starting at $73,000 annually.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance coverage, with 100% of premiums covered for the employee and their spouse/dependents.
• 401K retirement plan with an immediate 100% vesting and a 4% employer match, available after 90 days of employment.
• Generous Paid Time Off (PTO) policy and paid company holidays.
• Life Insurance coverage.
• Voluntary Life Insurance options.
• Disability Insurance.
• Critical Illness Coverage.
• Accident Insurance.
• Healthcare Flexible Spending Account (FSA).
• Dependent Care Flexible Spending Account (FSA).
• Travel Assistance Program for work-related travel.
• Employee Assistance Program (EAP) providing confidential support services.
• Fully stocked kitchen for employee convenience.

Working Hours: A standard 40-hour work week is expected for this full-time, on-site role.

📝 Enhancement Note: The specified starting salary of $73,000 for Tustin, CA, falls within the mid-range for a Graphic Designer with 4-5 years of experience, particularly one specializing in packaging. The benefits package is exceptionally strong, especially the 100% coverage for employee and dependent health insurance and immediate 401K vesting, which are significant draws.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness Consumer Products (e.g., air purifiers, air fryers). VeSync operates as a portfolio company with multiple successful brands like Levoit, COSORI, and Etekcity.

Company Size: Mid-sized to Large (implied by growth and comprehensive benefits, likely 200-1000+ employees globally, with a significant presence in the US).

Founded: VeSync has achieved significant success and industry recognition, indicated by awards from CES Innovation, iF Design, IGA, and Red Dot, suggesting a company that prioritizes product quality and design excellence.

Team Structure:

• The design team is likely integrated within a larger Creative or Marketing department, comprising specialists in various design disciplines.
• Reporting structure will likely place the Graphic Designer under a Creative Director or Design Manager, with direct collaboration lines to Product Management and Marketing leads.
• Cross-functional collaboration is a key aspect, requiring designers to work seamlessly with product development teams, marketing strategists, and sales representatives to ensure design directly supports business objectives.

Methodology:

• The company emphasizes data-driven decision-making, as evidenced by their focus on retail performance and market success. Designers are expected to contribute to this by creating visuals that resonate with target consumers and drive sales.
• Workflow planning likely involves agile methodologies, with design sprints and iterative feedback loops to accommodate product launch timelines and market demands.
• Emphasis on automation and efficiency in design processes, potentially through template utilization, efficient file management, and leveraging digital tools for faster iteration.

Company Website: https://www.vesync.com/

📝 Enhancement Note: VeSync's focus on health and wellness products and its multiple award-winning brands suggest a dynamic, consumer-centric environment that values innovation and quality. The company culture is described as smart, diligent, ownership-driven, confident, collaborative, and open to learning, indicating a professional yet approachable atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Graphic Designer III, indicating a mid-level to senior individual contributor role with 4-5 years of experience. It requires a strong command of design principles and production techniques, particularly in packaging.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Design Manager. They will collaborate extensively with Product Managers, Marketing Specialists, Sales Teams, and potentially external vendors and printers.

Operations Impact: The Graphic Designer's work directly influences product marketability and sales performance by creating visually compelling packaging that stands out on retail shelves and digital platforms. Their designs contribute to brand perception, consumer engagement, and ultimately, revenue generation for VeSync's health and wellness products.

Growth Opportunities:

• Specialization: Potential to deepen expertise in packaging design for specific product categories within VeSync's portfolio or to become a lead on major product launches.
• Skill Development: Opportunities to expand into digital design leadership, motion graphics, or even art direction for photoshoots, leveraging existing 3D simulation skills.
• Leadership: Progression to a Senior Graphic Designer, Lead Designer, or Art Director role, managing projects and mentoring junior designers.

📝 Enhancement Note: The "Graphic Designer III" title, coupled with the specified years of experience and emphasis on packaging for retail, suggests a role that is beyond entry-level and requires significant autonomy and expertise. The growth potential points towards career paths in specialized design leadership or broader creative management.

🌐 Work Environment

Office Type: The role is explicitly stated as "on-site, office-based" within Tustin, CA, indicating a traditional office setting rather than a hybrid or remote setup.

Office Location(s): Tustin, California, United States. This location is within Orange County, known for its strong business and consumer product presence.

Workspace Context:

• The described company culture ("smart and diligent," "collaborate with open ears," "approachable") suggests an environment that fosters teamwork and open communication, likely with collaborative workspaces.
• As a design role, expect access to industry-standard design software and hardware, including potentially advanced workstations and large monitors. The mention of 3D simulation tools implies a need for robust computing power.
• Opportunities for direct interaction with cross-functional teams (Product, Marketing, Sales) are integral to the role, facilitating a dynamic and communicative work atmosphere.

Work Schedule: A standard 40-hour work week is expected. While not explicitly stated as flexible, the emphasis on project management and meeting deadlines suggests a professional environment that values efficient work practices.

📝 Enhancement Note: The on-site requirement means candidates should be prepared for a traditional office environment in Tustin, CA. The collaborative culture implies that designers will work closely with various teams, making communication and in-person interaction key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the packaging design focus. Be prepared to highlight your most relevant retail packaging projects.
• Design Challenge/Portfolio Review: A deeper dive into your portfolio, likely involving a presentation of selected projects. You may be asked to discuss your design process, rationale, and how you approach specific design problems related to packaging and retail. A practical design exercise related to packaging concepts or print-ready file preparation might be included.
• Cross-functional Interviews: Meetings with members of the Product, Marketing, and Sales teams to evaluate your collaboration skills, understanding of go-to-market strategies, and ability to translate business needs into effective design solutions.
• Hiring Manager/Creative Director Interview: A final discussion focusing on your overall fit with the team, career aspirations, and how you contribute to the company's creative vision and operational goals.

Portfolio Review Tips:

• Curate Strategically: Prioritize 3-5 of your strongest packaging design projects that best showcase your skills in retail environments, print production, and 3D simulation.
• Tell a Story: For each project, clearly outline the brief, your design process, the challenges you faced, your solutions, and the impact of your design (e.g., improved shelf presence, successful launch). Quantify results if possible.
• Showcase Technical Skills: Explicitly demonstrate your proficiency with print-ready files. Include examples of dyelines, color proofs, or explain your file preparation process for printers.
• Highlight 3D Work: Include examples of your 3D packaging mockups, explaining the software used and the benefit of this visualization in your workflow.
• Brand Consistency Examples: Showcase how you've maintained brand consistency across packaging and other collateral.
• Be Ready for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of retail consumer behavior.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Structure your approach logically, outlining your problem-solving steps.
• Be mindful of time constraints and aim for a well-reasoned solution, even if not fully polished.
• Practice articulating your design decisions and rationale clearly and concisely, as if presenting to a marketing or product team.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not only showcase visually appealing work but also to articulate the strategic thinking, technical execution, and collaborative process behind each project, especially those related to packaging and retail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, packaging die-lines), Photoshop (image manipulation, mockups), and InDesign (layout, text handling, print file assembly).
• 3D Simulation Software: Demonstrated experience with Blender, Cinema 4D, or similar tools for creating realistic 3D packaging mockups and visualizations.
• Prototyping/Collaboration Tools: Familiarity with Figma or Adobe XD is preferred for collaborative design workflows and creating digital assets.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts retail performance metrics (e.g., conversion rates, sales data) will be beneficial. Familiarity with dashboard tools might be helpful for reviewing marketing collateral performance.

CRM & Automation:

• Not directly applicable to the core design function, but an understanding of how marketing assets are deployed through CRM or marketing automation platforms could be an advantage.

📝 Enhancement Note: The core technical requirements are firmly rooted in the Adobe Creative Suite and specialized 3D rendering software. Proficiency in these tools is non-negotiable for this packaging-focused role.

👥 Team Culture & Values

Operations Values:

• Innovation & Design Excellence: A drive to create visually compelling and effective designs that push creative boundaries and meet high aesthetic standards, particularly in packaging.
• Customer-Centricity: Designing with the end consumer and retail environment in mind, ensuring that visuals resonate with target audiences and drive purchasing decisions.
• Collaboration & Openness: A willingness to work closely with diverse teams, share ideas openly, and receive constructive feedback to achieve the best possible outcomes.
• Ownership & Accountability: Taking responsibility for design projects from concept to completion, ensuring quality, timeliness, and alignment with business objectives.
• Efficiency & Adaptability: Embracing efficient workflows and being adaptable to changing project requirements and market trends, especially within the fast-paced consumer product industry.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with Product Managers, Marketing Specialists, and Sales teams. This involves active participation in brainstorming, providing design input on product development, and iterating on creative briefs.
• A culture of constructive feedback is likely, where designers are encouraged to share their perspectives and provide thoughtful critiques to elevate team output.
• Knowledge sharing is valuable, especially regarding new design techniques, software advancements, and effective strategies for packaging and retail design.

📝 Enhancement Note: The company values emphasize a blend of creative drive, customer focus, and teamwork. A designer who is not only talented but also a strong collaborator comfortable with feedback and proactive in problem-solving will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Retail Constraints: Designing packaging that is both aesthetically appealing and compliant with strict retail regulations, production limitations, and cost-effective manufacturing processes.
• Rapid Product Iteration Cycles: Keeping pace with VeSync's growth and product development, requiring designers to quickly adapt to new product briefs and launch timelines.
• Maintaining Brand Consistency Across Diverse Products: Ensuring a cohesive brand identity across a range of health and wellness products, each with unique design needs.
• Adapting to Evolving Consumer Trends: Staying current with packaging design trends, material innovations, and consumer preferences in the competitive health and wellness market.

Learning & Development Opportunities:

• Advanced 3D Design & Rendering: Opportunities to deepen expertise in 3D modeling, simulation, and rendering techniques for even more sophisticated packaging visualizations.
• Sustainable Packaging Design: Learning and applying best practices for environmentally friendly packaging solutions, aligning with growing consumer and industry demand.
• Digital Marketing Integration: Expanding skills in designing for digital channels, understanding how packaging design translates into effective online marketing campaigns.
• Cross-functional Project Leadership: Potential to lead design aspects of major product launches, gaining experience in project management and stakeholder engagement.

📝 Enhancement Note: The challenges are inherent to a fast-paced consumer product company with a strong emphasis on packaging. The growth opportunities are geared towards deepening specialized design skills, expanding into related creative disciplines, and taking on more project leadership.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a challenging packaging design project from your portfolio. What were the key objectives, your approach, and the outcome?" (Focus on process, problem-solving, and retail impact.)
• "How do you ensure brand consistency across different product lines and packaging formats?" (Highlight your understanding of brand guidelines and systematic approach.)
• "Describe your experience preparing print-ready files for packaging production. What are the critical elements you always check?" (Demonstrate technical knowledge of dyelines, bleeds, color profiles, etc.)
• "How do you use 3D simulation tools like Blender or Cinema 4D in your packaging design workflow?" (Explain the benefits for visualization, client approvals, and presentation.)

Company & Culture Questions:

• "What interests you about VeSync and our brands (Levoit, COSORI, Etekcity)?" (Research their products and market position.)
• "How do you approach collaboration with Product, Marketing, and Sales teams?" (Emphasize communication, understanding objectives, and providing design solutions.)
• "Describe a time you received difficult feedback on a design. How did you handle it?" (Showcase your receptiveness to critique and ability to iterate constructively.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the client/brand, your role, the problem, your solution, and the results.
• Highlight Packaging Expertise: Dedicate significant time to your strongest retail packaging projects. Show the evolution from concept to final production artwork.
• Demonstrate Technical Proficiency: Be prepared to show examples of print-ready files or discuss your file preparation process in detail.
• Showcase 3D Skills: Present your 3D mockups, explaining how they were used and their value in the design process.
• Be Concise and Engaging: Aim for clarity and impact. Know your projects inside and out so you can answer questions confidently and efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a deep understanding of the packaging design process, print production, 3D visualization, and how design contributes to retail success and brand strategy.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest packaging design projects relevant to retail environments. Tailor your case studies to highlight your process, technical print production skills, and any 3D simulation work.
• Resume Optimization: Update your resume to clearly articulate your 4-5 years of experience with a specific focus on packaging design. Use keywords from the job description such as "packaging design," "retail," "print production," "Adobe Creative Suite," and "3D simulation." Highlight achievements and quantifiable results where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design rationale, technical execution, and collaborative approach for key packaging projects. Be ready to discuss your experience with print vendors and 3D software.
• Company Research: Familiarize yourself with VeSync's brands (Levoit, COSORI, Etekcity), their product categories, and recent award wins to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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