Graphic Designer - Menu & Digital Interface Design

📍 Job Overview

Job Title: Graphic Designer - Menu & Digital Interface Design Company: AIO App Inc Location: Islamabad, Pakistan Job Type: Full-Time Category: Creative & Media / Art & Design Date Posted: September 16, 2025 Experience Level: 2-5 Years (Mid-Level) Remote Status: On-site

🚀 Role Summary

• Design, edit, and optimize visual assets for digital menus, KIOSK systems, and online ordering platforms to enhance customer ordering experience.
• Manage and upload visual content across various digital platforms, ensuring accuracy, brand consistency, and adherence to platform-specific requirements.
• Collaborate cross-functionally with Onboarding, Product, and Marketing teams to align visual content with promotions, product availability, and overall business objectives.
• Create and update promotional banners, screensavers, and other visual elements for KIOSK and online ordering interfaces, maintaining brand guidelines.
• Ensure all digital assets meet technical specifications for resolution, size, and aspect ratio, optimizing for web and digital display performance.

📝 Enhancement Note: This role is specifically focused on visual content management and design for the food and beverage technology sector, emphasizing user experience through appealing digital interfaces. The "Menu & Digital Interface Design" title, combined with responsibilities for KIOSK systems and online ordering platforms, indicates a need for designers who can translate product offerings into engaging visual content for quick-service restaurant (QSR) and similar environments.

📈 Primary Responsibilities

• Design, edit, and optimize menu item images for online ordering platforms and KIOSK systems, ensuring high visual appeal and accuracy.
• Upload, organize, and manage all visual content across multiple digital menu platforms, maintaining a consistent and up-to-date asset library.
• Collaborate with the Menu, Onboarding, and Marketing Teams to ensure imagery effectively supports current promotions and accurately reflects product availability.
• Develop and update promotional banners, screensavers, and other visual elements for KIOSK interfaces and online ordering pages, adhering strictly to brand guidelines.
• Ensure all visual assets meet platform-specific technical requirements, including resolution, file size, and aspect ratio, for optimal display across various devices and screens.
• Work with cross-functional teams to maintain visual identity standards and brand consistency across all digital touchpoints.
• Perform basic image editing tasks, such as background removal, color correction, and resizing, to prepare images for digital use.
• Conduct quality assurance checks on uploaded content to identify and rectify any visual discrepancies or technical issues before deployment.

📝 Enhancement Note: The emphasis on "editing and optimizing menu item images" and "uploading and managing visual content" suggests a significant portion of this role will involve hands-on content management and asset optimization rather than purely conceptual design. The collaboration with "onboarding, product and marketing teams" highlights the need for strong communication and alignment skills to ensure visual content supports strategic business goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is often preferred in design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in graphic design, with a strong portfolio showcasing relevant work. Experience within the Quick Service Restaurant (QSR), retail, or e-commerce sectors is highly advantageous.

Required Skills:

• Proven experience in graphic design, with a strong portfolio demonstrating proficiency in visual asset creation.
• Expertise in design software such as Adobe Photoshop, Adobe Illustrator, Canva, or Figma.
• Basic understanding of content management systems (CMS) for digital asset deployment.
• Proficiency in image optimization techniques for web and digital displays, ensuring fast loading times and high visual quality.
• Strong organizational skills with the ability to manage multiple assets and projects simultaneously.
• Excellent attention to detail to ensure accuracy in design, content, and technical specifications.
• Ability to work independently, manage priorities effectively, and thrive in a fast-paced environment.
• Strong collaboration and communication skills for cross-functional teamwork.

Preferred Skills:

• Experience designing for KIOSK systems or digital menu boards.
• Familiarity with UX/UI principles as they apply to digital interfaces.
• Understanding of brand guidelines and visual identity management.
• Basic knowledge of web design principles and asset integration.
• Experience in the food and beverage or hospitality industry.

📝 Enhancement Note: The inclusion of Canva and Figma, alongside Adobe Suite, suggests a need for versatility in design tools. The requirement for "basic understanding of content management systems" and "image optimization for web and digital displays" points towards a role that bridges creative design with practical digital deployment and performance considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 diverse design projects, with a strong emphasis on digital assets for online platforms, menus, or interactive interfaces.
• Projects should clearly demonstrate your ability to design for user experience, optimize visuals for digital environments, and maintain brand consistency.
• Include examples of menu item images, promotional banners, KIOSK screen designs, or similar digital assets.
• For each project, provide a brief description of your role, the objectives, the design process, and the tools used.
• Highlight any quantifiable results or improvements achieved through your design work, if applicable.

Process Documentation:

• Candidates are expected to articulate their design process, from initial concept and asset creation to final deployment and optimization.
• Be prepared to discuss how you ensure brand consistency across different digital platforms and assets.
• Demonstrate an understanding of image optimization workflows for web and digital displays, including best practices for file formats, resolution, and compression.
• Familiarity with content management system workflows for uploading, organizing, and updating digital assets is beneficial.

📝 Enhancement Note: Given the role's focus on menu and digital interface design for ordering platforms, the portfolio should emphasize visual storytelling and the creation of clear, appealing digital assets that enhance the user's ordering journey. The ability to articulate a systematic design and asset management process is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Islamabad, Pakistan, the estimated annual salary range is PKR 960,000 - 1,800,000. This translates to approximately PKR 80,000 - 150,000 per month. This estimate considers the cost of living in Islamabad, typical compensation for creative roles, and the specific requirements of the position.

Benefits:

• Competitive salary package.
• Opportunities for professional development and skill enhancement in digital design and media management.
• Exposure to cutting-edge AI technology within the restaurant industry.
• Collaborative and dynamic work environment within a Silicon Valley-funded startup.
• Potential for career advancement as the company grows.
• Contribution to revolutionizing the US restaurant industry.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Flexibility may be offered based on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: Salary is estimated based on regional market data for graphic design roles in Pakistan, considering the experience level and the specific industry focus. Benefits are inferred from the company's description as a growing startup with a mission to innovate in the restaurant tech space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), focused on the Restaurant Industry. AIO App Inc is developing an AI-powered, All-In-One platform for restaurant management. Company Size: While not explicitly stated, the description of a "Silicon Valley-funded startup" suggests a growing, dynamic organization, likely in the range of 50-250 employees. This implies a relatively lean structure with opportunities for significant impact. Founded: The company's mission to address post-COVID-19 challenges for restaurants and its focus on AI technology suggests a relatively recent founding, likely within the last 5-10 years, aiming to disrupt the established $55 billion restaurant tech SaaS market.

Team Structure:

• The Graphic Designer will likely be part of a Marketing, Creative, or Product team, reporting to a Design Lead or Marketing Manager.
• Close collaboration is expected with Onboarding, Product, and Marketing teams, indicating a cross-functional operational structure.
• As a startup, expect a flat hierarchy and direct access to key decision-makers.

Methodology:

• Data-driven approach to problem-solving, leveraging AI technology to understand and cater to restaurant industry needs.
• Focus on efficiency, cost reduction, and revenue enhancement for clients.
• Emphasis on customer support and delivering integrated solutions.

Company Website: https://aio-app-inc.breezy.hr (Note: This is a hiring platform URL, the actual company website may differ. A typical company website for AIO App Inc. would be something like www.aioapp.com or similar, but this is not provided.)

📝 Enhancement Note: The company culture is likely to be fast-paced, innovative, and mission-driven, characteristic of a tech startup. The focus on AI and revolutionizing the restaurant industry suggests a forward-thinking and ambitious environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It offers hands-on design work with opportunities to manage digital assets critical to the user experience of AIO App Inc.'s platform.

Reporting Structure: The Graphic Designer will report to a manager or lead within the creative/marketing/product department. Direct interaction with cross-functional teams (Onboarding, Product, Marketing) will be common.

Operations Impact: The visual appeal and clarity of digital menus and interfaces directly impact customer engagement, ordering conversion rates, and overall brand perception. This role is crucial for ensuring a seamless and positive customer experience, thereby contributing to revenue generation and customer satisfaction for AIO App Inc.'s clients.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital interface design, KIOSK system design, or advanced image optimization techniques for specific platforms.
• Team Leadership: As the company grows, opportunities may arise to mentor junior designers or lead specific design projects.
• Cross-Functional Development: Gain exposure to product management, marketing strategy, and customer onboarding processes, potentially leading to roles in UX/UI design or digital content strategy.
• Industry Expertise: Become a specialist in design for the rapidly evolving restaurant technology sector.

📝 Enhancement Note: As a startup, growth opportunities can be rapid and varied. Excelling in this role could lead to increased responsibilities within the design function or lateral moves into related areas of product or marketing, depending on individual ambition and company needs.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Islamabad, Pakistan, suggesting a traditional office environment. Office Location(s): Islamabad, Pakistan. Specific details about the office building, amenities, or accessibility are not provided but can be assumed to be a professional workspace.

Workspace Context:

• A collaborative office setting where in-person interaction with team members and cross-functional colleagues is encouraged.
• Access to necessary design software and hardware (e.g., computers, monitors) for executing design tasks.
• An environment that supports a fast-paced startup culture, requiring adaptability and proactive problem-solving.
• Opportunities for direct engagement with team members to brainstorm ideas and refine designs.

Work Schedule: Standard full-time (approx. 40 hours/week) on-site work schedule. While specific flexibility details are not provided, startup environments often foster a results-oriented culture where occasional adjustments may be made for critical deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team synergy, common in startups aiming to build a strong company culture and facilitate rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience and design skills.
• Design Assessment/Challenge: A practical design test or a take-home assignment focusing on menu item image editing, banner design, or KIOSK screen layout, simulating real job tasks.
• Technical Interview: Discussion of design tools proficiency, image optimization techniques, and understanding of digital asset management.
• Cross-Functional Interview: Conversation with members from Product, Marketing, or Onboarding teams to assess collaboration skills and understanding of business objectives.
• Final Interview: Meeting with hiring manager or senior leadership to discuss cultural fit, career aspirations, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that directly aligns with the job description's focus on digital menus, KIOSK interfaces, and online ordering platforms.
• Highlight Relevance: For each piece, clearly state the project's goal, your specific contribution, the tools used, and any positive outcomes.
• Demonstrate Process: Be ready to walk through your design process, from concept to execution, detailing how you approach problem-solving and optimization.
• Technical Proficiency: Be prepared to discuss your familiarity with image optimization, aspect ratios, resolution, and CMS platforms.
• Brand Alignment: Show examples where you've successfully applied or adapted brand guidelines.

Challenge Preparation:

• Familiarize with Tools: Ensure you are proficient with Adobe Photoshop, Illustrator, Canva, or Figma, as specified.
• Understand the Context: Research AIO App Inc. and the restaurant technology industry to grasp their mission and target audience.
• Practice Optimization: Be ready to demonstrate how you would optimize images for various digital displays and fast loading times.
• Think User-Centric: Approach any design challenge with the end-user's ordering experience in mind.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical design skills and the ability to integrate visuals effectively into a tech product. The portfolio and design challenges will be key evaluation tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For detailed image editing, manipulation, and optimization of menu item visuals.
• Adobe Illustrator: For creating vector graphics, logos, icons, and scalable assets for digital interfaces.
• Canva / Figma: For rapid prototyping, collaborative design, and potentially creating simpler interface elements or social media graphics. Proficiency in at least one of these is expected.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how visuals impact user engagement metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with basic web analytics concepts is a plus.

CRM & Automation:

• Content Management Systems (CMS): Basic understanding of how to upload, manage, and update digital assets within a CMS platform is required. Specific CMS platforms are not mentioned, but the ability to learn new systems quickly is key.
• Digital Asset Management (DAM) Systems: Familiarity with organizing and retrieving digital assets efficiently.

📝 Enhancement Note: The emphasis on Adobe Suite, Canva, and Figma indicates a need for a versatile designer. The mention of CMS implies the role requires practical skills in content deployment beyond just design creation.

👥 Team Culture & Values

Operations Values:

• Innovation: Contributing to a company that is revolutionizing the restaurant industry with AI technology.
• Efficiency: Designing assets that are not only visually appealing but also optimized for performance and easy management.
• Customer Focus: Creating visually engaging experiences that delight customers and improve their ordering journey.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.
• Detail-Orientation: Ensuring accuracy and brand consistency in all visual outputs.

Collaboration Style:

• Cross-Functional Integration: Actively participate in discussions with Product, Marketing, and Onboarding teams to ensure visual assets align with strategic objectives.
• Feedback Exchange: Open to receiving and providing constructive feedback on designs to foster continuous improvement.
• Knowledge Sharing: Willingness to share design insights and best practices within the team and across departments.

📝 Enhancement Note: As a startup, the culture likely values proactivity, adaptability, and a shared commitment to the company's mission. Designers are expected to be team players who can translate business needs into compelling visual solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: Adapting to frequent updates in menu items, promotions, and platform requirements in a fast-paced startup environment.
• Technical Constraints: Designing within the specific technical limitations and requirements of various digital platforms and KIOSK systems.
• Brand Consistency: Maintaining a cohesive visual identity across a growing range of digital assets and platforms.
• Balancing Aesthetics and Functionality: Creating visually appealing designs that also serve functional purposes and optimize user experience.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insights into the restaurant technology SaaS market and its operational challenges.
• Tool Proficiency: Mastering advanced features of design software and potentially learning new digital asset management tools.
• UX/UI Fundamentals: Developing a stronger understanding of user experience and user interface design principles relevant to digital ordering.
• Project Management: Enhancing skills in managing multiple design projects, deadlines, and stakeholder expectations.

📝 Enhancement Note: The challenges presented are typical of a growing tech startup in a dynamic industry. The growth opportunities focus on skill expansion and gaining specialized knowledge, which are valuable for career advancement in the tech and creative fields.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new set of menu item images for a fast-casual restaurant, considering both visual appeal and optimization for online ordering platforms?" (Focus on process, tools, and optimization.)
• "Describe a time you had to collaborate with a non-design team (e.g., marketing, product) to achieve a design goal. What were the challenges, and how did you overcome them?" (Focus on collaboration and communication.)
• "If a KIOSK screen promotion needs to be updated urgently, what steps would you take to ensure accuracy, brand consistency, and timely deployment?" (Focus on problem-solving, process, and urgency.)

Company & Culture Questions:

• "What interests you about AIO App Inc.'s mission to revolutionize the restaurant industry with AI technology?" (Demonstrate alignment with company vision.)
• "How do you stay updated on the latest design trends, especially within the digital interface and QSR/retail sectors?" (Showcase continuous learning.)
• "How do you handle constructive criticism on your designs?" (Assess adaptability and professionalism.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem, your solution, your process, and the outcome.
• Quantify Impact: If possible, present metrics or explain how your design contributed to business goals (e.g., improved engagement, clearer presentation).
• Demonstrate Proficiency: Clearly articulate the tools and techniques used, especially for image optimization and digital asset management.
• Focus on Relevance: Tailor your presentation to highlight aspects most relevant to menu and digital interface design for online ordering and KIOSK systems.

📝 Enhancement Note: Interviewers will be looking for a designer who is not only creatively skilled but also understands the practical application of design in a digital product environment, with a strong emphasis on collaboration and problem-solving within a startup context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Breezy HR link: https://aio-app-inc.breezy.hr/p/bf7f2648cde4-graphic-designer-menu-digital-interface-design
• Curate Your Portfolio: Select your most relevant design samples that highlight your experience with digital menus, online ordering platforms, and KIOSK interfaces. Ensure it showcases your image editing, optimization, and content management capabilities.
• Tailor Your Resume: Emphasize keywords from the job description such as "Graphic Design," "Image Editing," "Content Management," "Adobe Photoshop," "Canva," "Figma," "Image Optimization," "KIOSK Systems," and "Online Ordering." Highlight achievements relevant to visual asset management and user experience.
• Prepare Your Design Samples: Be ready to articulate your design process, tool proficiency, and how your work aligns with brand guidelines and business objectives. Practice explaining your portfolio pieces concisely and effectively.
• Research AIO App Inc.: Understand their mission, the problems they solve for the restaurant industry, and their use of AI technology. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with AIO App Inc. during the application and interview process.

---