Graphic Designer - MEA

📍 Job Overview

Job Title: Graphic Designer - MEA Company: IDP Education Location: Cairo, Egypt Job Type: Full-time Category: Creative & Media / Marketing / Education Operations Date Posted: October 1, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality motion graphics and visual sequences to enhance marketing campaigns and educational content.
• Conceptualize creative campaign assets, from initial drafts to final polished visuals, ensuring alignment with brand guidelines and strategic objectives.
• Develop visually captivating motion design content that leaves a lasting impression, supporting global success initiatives for students and test-takers.
• Collaborate with cross-functional teams to translate campaign briefs into compelling visual narratives across various media platforms.

📝 Enhancement Note: This role, while titled "Graphic Designer," has significant components of motion graphics, video editing, and campaign conceptualization, indicating a need for advanced creative skills beyond static design. The focus on "global success," "students," and "test takers" within the context of "international education services" points towards a strong connection to Go-To-Market (GTM) operations, particularly in content creation for marketing and student engagement. The "MEA" designation suggests a regional focus, requiring an understanding of diverse audience needs within that geographic area.

📈 Primary Responsibilities

• Study campaign briefs and translate them into comprehensive design requirements, ensuring all visual elements meet strategic marketing and communication goals.
• Conceptualize and develop creative campaign visuals, including motion graphics, video sequences, and static designs, that resonate with target audiences in the Middle East and Africa (MEA) region.
• Prepare rough drafts and present compelling ideas to stakeholders, incorporating feedback to refine designs and ensure optimal impact.
• Utilize appropriate color palettes, layouts, and design principles to maintain brand consistency across all deliverables, adhering strictly to IDP's brand guidelines.
• Create engaging videos from scratch using available footage and materials, and support the creation of new visual assets as needed.
• Edit and splice video campaigns, ensuring seamless transitions, clear messaging, and consistent brand representation.
• Implement modular creative strategies to adapt content for different target audiences within the MEA region, optimizing for regional nuances.
• Meet all project deadlines while maintaining exceptional attention to detail and high-quality standards in all design outputs.

📝 Enhancement Note: The responsibilities highlight a blend of creative ideation, technical execution in both graphic and video design, and a strategic understanding of campaign objectives. The emphasis on "modular creative strategies" and "adapting to different target audiences" suggests the need for a design approach that supports scalable content operations and localized GTM strategies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience:

• Minimum of 2+ years of professional experience in graphic design and video design.
• Proven track record of creating high-quality visual assets for marketing campaigns and digital platforms.

Required Skills:

• Adobe Creative Suite Mastery: Advanced proficiency in After Effects (AE), Premiere Pro, Illustrator, and Photoshop is essential for creating and editing motion graphics and video content.
• Motion Graphics Expertise: Demonstrated ability to create compelling motion graphics and animated sequences that enhance storytelling and engagement.
• Video Editing Skills: Proficiency in editing video footage, splicing clips, and ensuring smooth transitions for campaign videos.
• Creative Conceptualization: Ability to brainstorm and develop innovative visual concepts based on campaign briefs and strategic objectives.
• Brand Guideline Adherence: Strong understanding and consistent application of brand guidelines to maintain visual identity across all assets.
• Color Theory & Layout Design: Solid grasp of color principles, typography, and layout composition to create aesthetically pleasing and effective designs.
• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and polish in all deliverables.
• Team Player: Ability to collaborate effectively with marketing teams, other designers, and stakeholders, contributing positively to team projects.

Preferred Skills:

• Experience with other design or animation software (e.g., Cinema 4D, Figma).
• Understanding of UX/UI principles for digital design applications.
• Familiarity with project management tools (e.g., Asana, Trello) for workflow tracking.
• Experience designing for diverse cultural contexts, particularly within the MEA region.
• Knowledge of A/B testing principles for creative assets to optimize performance.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly After Effects and Premiere Pro, combined with responsibilities like video editing and motion graphics, indicates a need for a designer who can function as a multimedia content creator rather than just a static graphic designer. The "2+ years" suggests a need for someone beyond an entry-level position, capable of independent work and creative problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a strong range of graphic design and motion graphics projects.
• Demonstrations of video editing capabilities, including examples of campaign videos or explainer animations.
• Case studies or project examples that illustrate the conceptualization process, from brief to final design, highlighting problem-solving and creative thinking.
• Examples of work that strictly adheres to brand guidelines, demonstrating an understanding of brand consistency.
• Visuals that highlight an ability to create engaging content for different audiences and platforms.

Process Documentation:

• Ability to document design processes, including workflow for campaign asset creation, from brief intake to final delivery.
• Evidence of using design tools efficiently to manage project timelines and deliverables.
• Examples of how design assets were tested or adapted (e.g., for different screen sizes, regional variations) to ensure optimal performance.

📝 Enhancement Note: For a creative role with GTM implications, a portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the ability to translate business objectives (campaign briefs) into effective visual communication, with a focus on video and motion graphics. The mention of "modular creative strategies" implies a need to see how the candidate approaches scalable design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Cairo, Egypt, the estimated annual salary range is EGP 180,000 - EGP 300,000. This range can vary based on the specific skills, portfolio strength, and the final negotiation.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous annual leave, sick leave, and public holidays.
• Professional Development: Opportunities for training and upskilling in design software and creative techniques.
• Global Exposure: Chance to work with an international organization and contribute to global education initiatives.
• Performance Bonuses: Potential for bonuses based on individual and company performance.
• Retirement Savings Plan: Contribution towards a pension or provident fund.

Working Hours:

• Standard full-time working hours are typically 40 hours per week.
• The role is on-site in Cairo, requiring physical presence at the office.
• While standard hours apply, there may be occasional flexibility required to meet project deadlines, especially during campaign launches.

📝 Enhancement Note: Salary for this role is estimated based on publicly available data for Graphic Designers in Cairo, Egypt, considering the AI-derived experience level and the nature of responsibilities. Benefits are standard for full-time positions in international companies operating in Egypt.

🎯 Team & Company Context

🏢 Company Culture

Industry: International Education Services, EdTech, Testing Services. IDP Education is a global leader in facilitating international student mobility and provides high-stakes English language testing services. Company Size: Over 7,000 employees globally, operating in more than 50 countries. This indicates a large, established, and globally integrated organization. Founded: IDP Education was founded in 1969. This long history suggests stability, established processes, and a deep understanding of the international education landscape.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative Services department, working closely with campaign managers, content creators, and regional marketing leads.
• Reporting likely to a Creative Lead or Marketing Manager, with dotted-line reporting to regional marketing heads for MEA-specific projects.
• Cross-functional collaboration is key, involving teams responsible for student recruitment, agent partnerships, and global brand management.

Methodology:

• Data-Driven Creative: Emphasis on using data and customer research to inform creative decisions and measure the impact of designs.
• Customer-Centric Approach: Prioritizing the student and test-taker experience in all creative output.
• Global Collaboration: Leveraging digital technology and human relationships to deliver consistent services across different regions.
• Agile Campaign Development: Potentially utilizing agile methodologies for campaign planning and execution, requiring designers to adapt to evolving requirements.

Company Website: https://www.idp.com/ and https://www.careers.idp.com/

📝 Enhancement Note: IDP's global presence and focus on international education suggest a culture that values diversity, cross-cultural understanding, and a commitment to student success. The "customer-first" ethos and "expert people, powered by global technology" indicate a balanced approach to human interaction and digital innovation, which will likely influence the design team's workflow and priorities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent contribution and the ability to execute complex design tasks with minimal supervision, while also collaborating within a team structure. The focus on motion graphics and video suggests a specialization within the broader creative field.

Reporting Structure: The designer will report to a Creative Lead or Marketing Manager, who likely oversees the regional creative output. Collaboration will extend to campaign managers, digital marketing specialists, and potentially regional directors for the MEA market.

Operations Impact: The Graphic Designer plays a crucial role in the Go-To-Market (GTM) operations by creating compelling visual assets that drive student engagement, promote educational programs, and support the IDP brand. High-quality visuals directly impact the effectiveness of marketing campaigns, conversion rates, and overall brand perception in the competitive international education market. The MEA focus means the role's output can significantly influence regional student recruitment and testing volumes.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, video production, or advanced digital design techniques.
• Senior Designer/Lead Role: Advance to a Senior Graphic Designer or Creative Lead position, managing projects and mentoring junior designers.
• Cross-Functional Moves: Transition into roles like Digital Marketing Specialist, Content Manager, or Brand Manager, leveraging design expertise within broader marketing functions.
• Global Mobility: Potential opportunities to work on global projects or relocate to other IDP offices worldwide.
• Skill Enhancement: Access to ongoing training and development programs, industry conferences, and certifications in design software and creative trends.

📝 Enhancement Note: The growth path for a designer in a company like IDP often involves specializing in areas like digital media or motion graphics, or moving into leadership roles where they manage creative output and strategy for specific regions or campaigns. The role's impact on GTM is direct through content creation that fuels marketing efforts.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where collaboration and in-person ideation are encouraged. The office likely provides the necessary infrastructure and resources for creative work.

Office Location(s): Cairo, Egypt. This location serves as a hub for operations within the Middle East and Africa region, suggesting a dynamic and potentially diverse working environment.

Workspace Context:

• Collaborative Hub: The office environment will foster interaction with marketing teams, other creative professionals, and regional stakeholders, facilitating brainstorming and feedback sessions.
• Creative Resources: Access to up-to-date design software, hardware, and potentially a digital asset management system.
• Team Interaction: Opportunities to engage with colleagues from various departments, promoting a holistic understanding of IDP's services and market strategies.
• Regional Focus: The workspace may reflect the specific needs and dynamics of the MEA market, with potential for interaction with colleagues from diverse cultural backgrounds.

Work Schedule: The standard 40-hour work week is expected, with the on-site nature facilitating team cohesion and immediate collaboration. While core hours will be defined, there might be an expectation of flexibility during critical campaign periods to ensure timely delivery of high-impact creative assets.

📝 Enhancement Note: An on-site role in Cairo for a company like IDP suggests a professional office setting that supports collaborative creative work, with direct access to necessary technology and team members. The MEA regional focus implies potential for diverse team interactions.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and portfolio link.
2. Initial Screening: HR or hiring manager reviews applications for basic qualifications and portfolio relevance.
3. Technical/Creative Assessment: A practical design test or a detailed portfolio review with the hiring manager or a senior designer to assess skills in graphic design, motion graphics, and video editing. This may involve discussing specific design choices and problem-solving approaches.
4. Hiring Manager Interview: Deeper dive into experience, creative process, problem-solving capabilities, and cultural fit. This is where you'll discuss your approach to campaign briefs and brand consistency.
5. Team/Stakeholder Interview: Meeting with potential team members or key stakeholders (e.g., campaign managers) to assess collaboration style and fit within the broader marketing operations.
6. Final Offer: If successful, an offer will be extended.

Portfolio Review Tips:

• Curate Strategically: Showcase a mix of static graphic design, motion graphics, and video editing projects. Prioritize work that demonstrates your ability to meet campaign objectives and adhere to brand guidelines.
• Highlight MEA Relevance (if possible): If you have experience designing for the MEA region or diverse cultural contexts, emphasize this.
• Explain Your Process: Be prepared to walk through your design decisions for 2-3 key projects. Explain the brief, your conceptualization, the tools used, and the outcome or impact.
• Showcase Software Proficiency: Clearly indicate which Adobe Creative Suite tools were used for each project.
• Quantify Impact (if possible): If your designs led to measurable results (e.g., increased engagement, higher click-through rates), be ready to discuss them.

Challenge Preparation:

• Design Challenge: You may be given a short, timed design task (e.g., creating a social media graphic or a short animation concept) based on a mock campaign brief.
• Portfolio Presentation: Practice presenting your portfolio concisely and effectively, focusing on your role, process, and the results of your work.
• Brand Adherence: Be ready to discuss how you interpret and apply brand guidelines, especially in a global context.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their creative process, demonstrate technical proficiency, and show how their design work aligns with business objectives and brand integrity, particularly for the MEA market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • After Effects (AE): Essential for motion graphics, animation, and visual effects.
  • Premiere Pro: Core for video editing, splicing, and timeline-based content creation.
  • Illustrator: Critical for vector graphics, logos, icons, and layout design.
  • Photoshop: Indispensable for image editing, manipulation, and creating raster graphics.
• Design Software: Proficiency in other industry-standard design and editing tools may be beneficial.

Analytics & Reporting:

• While not directly using analytics tools for design, understanding how design impacts metrics (e.g., engagement rates, click-through rates) is crucial. Familiarity with reporting dashboards where design performance is tracked would be advantageous.

CRM & Automation:

• Not directly applicable to the core design tasks, but understanding how marketing automation platforms or CRMs utilize visual assets can inform design choices.

📝 Enhancement Note: The core technical requirement is a deep understanding and practical application of the Adobe Creative Suite, with a strong emphasis on After Effects and Premiere Pro for motion graphics and video editing. This is typical for roles that bridge graphic design and digital content creation.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and serving the needs of students, test-takers, and partners. This translates to creating designs that are clear, helpful, and engaging for the target audience.
• Global Collaboration: Valuing diverse perspectives and working effectively with colleagues across different regions and cultures. This means designs should be mindful of cultural nuances.
• Innovation & Digital Excellence: Embracing new technologies and digital approaches to enhance services and customer experience. This encourages designers to stay updated with creative tools and trends.
• Integrity & Professionalism: Upholding high standards in all aspects of work, including design quality, ethical practices, and adherence to brand guidelines.

Collaboration Style:

• Team-Oriented: Encouraging a collaborative environment where ideas are shared freely, and team members support each other to achieve common goals.
• Feedback-Driven: Openness to constructive criticism and iterative design processes to improve deliverables.
• Cross-Functional Integration: Working closely with marketing, sales, and student support teams to ensure creative output aligns with broader business strategies and operational needs.

📝 Enhancement Note: IDP's stated values of customer-first, global success, and leveraging technology will shape the design team's approach. A designer here should be prepared for a collaborative, internationally-minded environment focused on delivering impactful content that supports educational journeys.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring innovative designs remain within strict brand guidelines across diverse regional markets.
• Meeting Tight Deadlines: Juggling multiple projects with competing deadlines in a fast-paced marketing environment.
• Adapting to Evolving Trends: Staying current with the latest design software, techniques, and digital marketing trends to keep content fresh and effective.
• Regional Customization: Effectively tailoring creative content for the specific cultural and linguistic nuances of the MEA region.
• Measuring Design Impact: Demonstrating the tangible contribution of creative work to marketing objectives and student recruitment success.

Learning & Development Opportunities:

• Advanced Software Training: Access to courses and certifications for Adobe Creative Suite and emerging design technologies.
• Industry Workshops & Conferences: Opportunities to attend events focused on graphic design, motion graphics, and digital marketing.
• Cross-Departmental Exposure: Learning about other areas of the business, such as student recruitment strategies, testing operations, and international market dynamics.
• Mentorship Programs: Guidance from senior designers or creative leads within the organization.

📝 Enhancement Note: The primary challenges will revolve around executing creative vision within operational constraints (brand, deadlines, regional needs) and demonstrating measurable impact. Growth will come from deepening technical skills and understanding the broader marketing and business context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conceptualizing a new campaign creative from a brief." (Focus on your ideation, research, and visualization steps.)
• "How do you ensure brand consistency across different design projects and platforms?" (Highlight your understanding of brand guidelines and your systematic approach.)
• "Walk us through a challenging video editing or motion graphics project you completed. What were the challenges, and how did you overcome them?" (Use the STAR method: Situation, Task, Action, Result.)
• "How do you approach designing for diverse cultural audiences, specifically within the MEA region if you have experience?" (Show cultural sensitivity and adaptability.)

Company & Culture Questions:

• "What interests you about IDP Education and the international education sector?" (Research IDP's mission, values, and recent news.)
• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to iteration and collaboration.)
• "Describe a time you worked effectively as part of a cross-functional team." (Focus on communication and shared goals.)
• "How do you stay updated with the latest design trends and software?" (Show initiative and a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: For each featured project, tell a story about the problem, your solution, and the outcome.
• Showcase Versatility: Ensure your presentation includes examples of motion graphics, video editing, and static designs.
• Highlight Technical Skills: Clearly articulate the software and techniques used.
• Focus on Impact: If possible, discuss how your designs contributed to campaign success or addressed specific business needs.
• Keep it Concise: Aim for a presentation that is engaging but respects the interviewer's time.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency (especially in AE, Premiere), an understanding of marketing objectives, and the ability to work within a global, customer-focused organization. The portfolio is your primary tool; prepare to discuss it in detail.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the IDP careers portal.
• Portfolio Customization: Ensure your portfolio prominently features your best motion graphics and video editing work, alongside static design examples. Tailor the showcased projects to highlight skills relevant to marketing campaigns and educational content creation.
• Resume Optimization: Craft your resume to clearly articulate your experience with Adobe Creative Suite (AE, Premiere, Illustrator, Photoshop), your years of experience in graphic and video design, and any relevant achievements in campaign conceptualization or brand adherence. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio and articulating your design process. Be ready to discuss your experience with the MEA region and your approach to creating impactful visual content for international students.
• Company Research: Familiarize yourself with IDP Education's mission, values, target audience, and recent marketing initiatives. Understand their role in the international education landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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