Graphic Designer (MD)

📍 Job Overview

Job Title: Graphic Designer (MD) Company: HOLYWATER Location: Kyiv, Ukraine Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-11-02 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid/Remote (with options for office-based in Kyiv/Lviv or international)

🚀 Role Summary

• Drive visual content creation for marketing campaigns, focusing on the "My Drama" product, with a strong emphasis on mobile-first and cross-platform adaptation for maximum user engagement.
• Collaborate closely with marketing and creative teams to develop innovative visual concepts and ensure brand consistency across all digital touchpoints.
• Leverage cutting-edge AI design tools to enhance creative output and facilitate A/B testing for performance optimization.
• Contribute to the strategic development of visual assets that directly impact user acquisition, retention, and overall product growth in a fast-paced, AI-native tech environment.
• Integrate design solutions with marketing objectives, ensuring all creative outputs are aligned with campaign goals and brand identity.

📝 Enhancement Note: The role specifies "Graphic Designer (MD)" which, combined with the company's product suite, strongly suggests a focus on the "My Drama" streaming platform. The emphasis on AI tools and adaptation for various platforms points towards a Marketing Operations or Creative Operations function within a tech-forward organization, rather than a purely artistic role. The hybrid/remote flexibility with office options in Ukraine and internationally indicates a global talent pool approach.

📈 Primary Responsibilities

• Design and produce a wide range of graphic assets for marketing campaigns, including posters, banners, ad visuals, social media stories, landing pages, and playable ads for the "My Drama" app.
• Adapt and optimize visual materials for diverse platforms such as mobile applications, social media networks (Instagram, etc.), and web interfaces, ensuring responsiveness and optimal user experience.
• Uphold and meticulously apply brand guidelines to maintain a cohesive and compelling visual identity across all marketing collateral and product touchpoints.
• Conceptualize and develop visual strategies for new projects and marketing initiatives in close partnership with the creative and marketing departments.
• Create compelling visual assets for A/B testing purposes, actively participating in the analysis of creative performance to inform future design decisions and drive campaign effectiveness.
• Collaborate with cross-functional teams, including product, marketing, and engineering, to ensure design solutions meet business objectives and technical requirements.
• Stay abreast of emerging design trends, AI technologies, and platform-specific best practices to continuously innovate and enhance visual output.

📝 Enhancement Note: The responsibilities clearly indicate a role embedded within a marketing function, requiring not just creative execution but also an understanding of campaign performance and platform adaptation. The mention of A/B testing and analysis of visual solutions highlights the data-driven nature of this marketing operations role.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered. Experience: Minimum of 1-3 years of commercial experience in graphic design, with a proven track record in digital marketing asset creation.

Required Skills:

• Proficiency in Design Software: Expert-level command of Adobe Photoshop and Figma is essential for creating and iterating on visual assets.
• AI Design Tool Experience: Hands-on experience with AI tools such as Stable Diffusion, Krea, and ChatGPT for creative ideation and asset generation.
• Layout Design: Demonstrated ability to create effective and visually appealing layouts for digital platforms, understanding user flow and engagement.
• Photo Editing & Retouching: Strong skills in photo manipulation, correction, and retouching to enhance visual quality.
• Typography Expertise: Solid understanding of typographic principles and their application in creating impactful visual designs.
• Sketching & Ideation: Ability to quickly sketch and visualize concepts, translating ideas into tangible design elements.
• Visual Sensitivity & Color Theory: A keen eye for aesthetics, understanding of color harmonies, and the ability to evoke mood and emotion through color.
• Composition Skills: Deep understanding of visual composition, balance, and spatial arrangement to create aesthetically pleasing and effective designs.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
• Familiarity with UI/UX design principles and their application in marketing materials.
• Knowledge of digital advertising best practices and creative specifications across various platforms (social media, programmatic).
• Experience working within a tech or gaming industry, particularly with entertainment or media products.
• Understanding of data analysis and how to translate performance metrics into design improvements.

📝 Enhancement Note: The emphasis on AI tools like Stable Diffusion and Krea alongside traditional software like Photoshop and Figma is a significant differentiator, pointing to a forward-thinking approach to design. The requirement for commercial experience of at least 1 year, coupled with the overall description, suggests a mid-level role where practical application and adaptability are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Marketing Assets Showcase: A curated selection of high-impact graphic materials designed for digital marketing campaigns (e.g., social media ads, banners, landing page visuals, stories).
• Platform Adaptation Examples: Demonstrations of how designs have been adapted across different platforms (mobile, web, social media) while maintaining visual integrity and effectiveness.
• AI Tool Integration Examples: Specific projects where AI tools were utilized to generate concepts, assets, or enhance existing designs, showcasing the practical application and benefits.
• Brand Consistency Case Studies: Examples of work where brand guidelines were strictly followed, illustrating the ability to maintain a unified visual identity across multiple assets and campaigns.
• A/B Test Creative Examples: Visuals created specifically for A/B testing, ideally with a brief explanation of the hypothesis or objective behind the creative variations.

Process Documentation:

• Workflow Design: Ability to articulate the design process from brief to final delivery, including stages for ideation, creation, review, and implementation, particularly within a marketing context.
• Collaboration & Feedback Loops: Documentation or examples showcasing how feedback was incorporated and how collaboration with marketing and creative teams was managed to refine designs.
• Asset Management & Optimization: Understanding of how finalized assets are organized, stored, and optimized for various digital channels, ensuring efficient delivery and performance.

📝 Enhancement Note: For a Graphic Designer role with a marketing focus, a portfolio is paramount. The emphasis here is on showcasing practical application, adaptability to different platforms, and innovative use of AI tools, directly supporting marketing objectives and demonstrating an understanding of performance-driven design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-level Graphic Designers with 2-5 years of experience in Ukraine, particularly in the tech sector, the estimated salary range is approximately 35,000 - 60,000 UAH per month. This range can vary based on the candidate's specific skill set, depth of AI tool experience, and the exact nature of the hybrid/remote arrangement.

Benefits:

• Professional Growth: Investment in development through lectures, access to libraries, hackathons, and specialized schools. Compensation for professional training and language learning (including Ukrainian).
• Flexible Work Environment: Options to work remotely, from company offices in Kyiv (equipped with generators, shelters, meals, snacks) or Lviv, or internationally from existing company offices.
• Equipment & Services: Provision of necessary tools and technology for effective work performance.
• Generous Time Off: 20 days of annual leave, plus official holidays, and unlimited sick leave.
• Health & Wellness: Compensation for sports activities, medical insurance in Ukraine (post-probationary period), corporate doctor services, and mental health support.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The company offers flexibility in terms of the work arrangement (remote/hybrid), suggesting a focus on output and results rather than strict adherence to fixed office hours, while maintaining core operational needs.

📝 Enhancement Note: Salary estimation for Ukraine is based on publicly available data for similar roles and experience levels in the IT and creative sectors. The benefits package is comprehensive, reflecting a company that invests in employee well-being and professional development, which is a strong draw for talent in the current market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-native entertainment products, app development). HOLYWATER operates at the intersection of human creativity and artificial intelligence, developing innovative entertainment platforms like streaming services and digital libraries. This positions them as a leader in AI-driven content creation and distribution. Company Size: While not explicitly stated, the mention of multiple offices (Kyiv, Lviv, international), a significant app install base (over 50 million), and rapid growth (x3.5 annual growth) suggests a company that has scaled significantly, likely employing several hundred to over a thousand individuals. This implies a dynamic, well-resourced environment. Founded: The company's active presence and product launches indicate a relatively modern founding, likely within the last 5-10 years, aligning with the rise of AI technologies.

Team Structure:

• Marketing & Creative Hub: The Graphic Designer will be part of the marketing team, working closely with creative specialists, content managers, and marketing strategists.
• Cross-Functional Collaboration: Regular interaction with product development teams, AI specialists, and potentially business development to ensure visual strategies align with product roadmaps and market opportunities.
• Reporting: Likely reports to a Marketing Lead, Creative Director, or Head of Marketing, within a structure that encourages autonomy and direct impact.

Methodology:

• AI-Driven Innovation: A core methodology involves leveraging AI tools for content generation, personalization, and operational efficiency across their product suite.
• Data-Informed Decisions: Emphasis on using user data and A/B testing results to refine products and marketing strategies, a practice that extends to visual asset creation.
• Agile Development & Marketing: Likely employs agile methodologies for rapid iteration, product development, and campaign execution, requiring flexibility and quick turnaround times from the design team.

Company Website: https://www.holywater.tech/

📝 Enhancement Note: HOLYWATER's focus on AI-native entertainment products and its rapid growth signifies a dynamic and innovative company culture. The team structure likely supports collaboration across diverse functions, essential for integrating AI and creative elements into marketable products.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of professional experience. It signifies a level where an individual has mastered foundational design skills, possesses practical experience in digital marketing contexts, and can work with a degree of autonomy under general guidance. The role is crucial for translating marketing strategies into compelling visual narratives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. This structure provides access to strategic direction while allowing for hands-on creative execution. Collaboration with other marketing specialists, content creators, and product teams will be integral to the role.

Operations Impact: The Graphic Designer's work directly impacts HOLYWATER's marketing effectiveness by creating visually engaging assets that drive user acquisition, retention, and brand perception for their AI-native entertainment products. Their contributions to A/B testing and campaign visuals directly influence conversion rates and user engagement metrics, making their role critical to revenue generation and market penetration.

Growth Opportunities:

• Specialization in AI Design: Opportunity to become a specialist in using AI tools for graphic design, a rapidly evolving and high-demand skill set.
• Marketing Campaign Strategy: Potential to grow into roles with more strategic input on marketing campaign creative direction and A/B testing optimization.
• Product Design Integration: Possibility to transition into more integrated product design roles, influencing the visual aspects of the apps themselves, given the company's product-centric approach.
• Leadership in Creative Operations: With proven success, a path towards leading design initiatives, managing junior designers, or becoming a Creative Lead within the marketing department.

📝 Enhancement Note: The role offers significant growth potential, particularly in the burgeoning field of AI-assisted design and within a rapidly expanding tech company. The impact is tangible, directly contributing to user growth and market success.

🌐 Work Environment

Office Type: The company offers a hybrid work model with a choice between remote, office-based work, or even international relocation. The Kyiv office is described as fully equipped with necessary amenities like generators and shelters, indicating a commitment to operational continuity and employee safety. This suggests a modern, adaptable workspace designed for productivity and collaboration.

Office Location(s):

• Kyiv, Ukraine: Located on Podil, a central and historic district, suggesting accessibility and a vibrant work environment.
• Lviv, Ukraine: Another office location, providing geographical flexibility within Ukraine.
• International Offices: The company also has offices abroad, catering to a global talent strategy.

Workspace Context:

• Collaborative Spaces: The office environment likely includes areas designed for team collaboration, brainstorming sessions, and cross-functional meetings, fostering a dynamic exchange of ideas.
• Technology & Tools: Access to state-of-the-art design software, hardware, and potentially specialized AI tools necessary for executing creative tasks.
• Team Interaction: Opportunities to connect with colleagues from diverse backgrounds and disciplines, fostering a culture of learning and shared innovation, whether in person or through virtual collaboration tools.

Work Schedule: While a standard full-time schedule is implied (approx. 40 hours/week), the hybrid and remote options suggest flexibility in daily working hours, prioritizing task completion and project delivery over rigid timekeeping. This allows for better work-life integration, a key consideration for creative professionals.

📝 Enhancement Note: The emphasis on flexibility (remote/hybrid/office) and robust office infrastructure (generators, shelters) highlights the company's commitment to employee well-being and operational resilience, especially relevant given the geopolitical context.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, cultural fit, and salary expectations.
2. Portfolio Review & Technical Interview: A more in-depth discussion with the hiring manager or a senior designer. This stage will focus on reviewing the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. Expect questions about experience with Photoshop, Figma, and AI tools.
3. Practical Task/Case Study: Candidates may be asked to complete a short design challenge or present a case study from their portfolio that demonstrates their ability to create effective marketing visuals, adapt to brand guidelines, and potentially incorporate AI elements.
4. Team/Cross-functional Interview: An opportunity to meet potential colleagues from the marketing or creative teams to assess team dynamics and collaborative potential.
5. Final Interview: Potentially with a department head or senior leader to finalize the decision.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize projects directly related to digital marketing, app promotion, social media visuals, and banner ads.
• Highlight AI Integration: Include examples where AI tools were used creatively and effectively; explain the process and benefits.
• Demonstrate Platform Adaptability: Show how designs were tailored for different screen sizes and platforms (mobile, desktop, social stories).
• Explain Your Process: Be prepared to walk through your design thinking, problem-solving approach, and decision-making for 2-3 key portfolio pieces.
• Quantify Impact: If possible, include metrics or results related to the performance of your designs (e.g., click-through rates, engagement increases from A/B tested creatives).
• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Product: Familiarize yourself with HOLYWATER's products (My Drama, My Passion, My Muse) and their target audience.
• Brand Guidelines: Pay close attention to the company's existing visual style and brand voice.
• AI Tool Proficiency: Be ready to discuss your experience with AI design tools and how you'd apply them to the challenge.
• Focus on Marketing Objectives: Frame your solutions around driving user engagement, acquisition, or retention, as per the role's responsibilities.
• Time Management: If given a timed task, allocate your time effectively across ideation, creation, and refinement.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio strength, particularly concerning digital marketing assets and AI tool usage. Candidates should prepare to articulate their design process and demonstrate tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For advanced image editing, manipulation, and complex graphic creation.
• Figma: For collaborative interface design, prototyping, and efficient asset management, especially for digital marketing materials and landing pages.
• AI Design Tools:
  • Stable Diffusion: For generating unique visual concepts, backgrounds, or stylistic elements.
  • Krea: For AI-powered image generation and editing, potentially for rapid iteration and concept exploration.
  • ChatGPT: For ideation, copywriting assistance for ad creatives, or understanding user prompts for AI generation.

Analytics & Reporting:

• Platform Analytics: Familiarity with analytics dashboards within social media platforms (e.g., Meta Ads Manager, Instagram Insights), app stores, and potentially web analytics tools (e.g., Google Analytics) to understand creative performance.
• A/B Testing Platforms: Experience or understanding of how to design assets for A/B testing frameworks to measure visual impact.

CRM & Automation:

• While not directly a CRM role, understanding how marketing assets integrate with campaign management tools or potentially CRM-driven marketing automation workflows could be beneficial.

📝 Enhancement Note: The explicit mention of AI design tools like Stable Diffusion and Krea alongside industry standards like Photoshop and Figma is a key technical requirement. Proficiency in these areas will be crucial for success in this role.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A strong commitment to leveraging cutting-edge AI technology to redefine entertainment and content creation. This means embracing new tools and methodologies.
• User-Centricity: Designing with the end-user in mind, focusing on creating engaging and compelling experiences that resonate with millions of users globally.
• Growth Mindset: A culture that encourages continuous learning, experimentation, and rapid iteration, reflected in the company's fast growth and product evolution.
• Collaboration & Trust: Fostering an environment where team members trust each other, openly share ideas, and collaborate effectively across departments to achieve ambitious goals.
• Impact & Ownership: Empowering individuals to take ownership of their work and see the direct impact of their contributions on global products.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with marketing strategists, content creators, product managers, and potentially AI engineers to ensure visual outputs align with broader business objectives.
• Feedback-Driven: An open culture for giving and receiving constructive feedback on creative work, essential for refining marketing campaigns and ensuring brand consistency.
• Agile & Responsive: The team likely operates with a degree of agility, requiring quick turnaround times and adaptability to evolving campaign needs and market trends.

📝 Enhancement Note: HOLYWATER's culture appears to be one of rapid innovation, driven by AI and a strong focus on user engagement. The emphasis on collaboration and ownership suggests an environment where designers can make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace of AI Advancement: Keeping up with the constantly evolving landscape of AI design tools and techniques to maintain a competitive edge.
• Balancing Creativity with Performance: Ensuring creative output not only looks great but also effectively drives marketing KPIs and user engagement metrics.
• Cross-Platform Consistency: Maintaining a unified brand aesthetic and user experience across a diverse range of digital platforms and devices.
• Adapting to Fast Growth: Navigating the dynamic environment of a rapidly scaling company, which may involve evolving processes and responsibilities.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Deep dive into advanced techniques and applications of AI in graphic design, becoming a subject matter expert.
• Marketing Strategy & Analytics: Gaining deeper insights into marketing campaign performance, A/B testing, and user acquisition strategies through hands-on experience.
• Product Design Exposure: Opportunities to learn about UI/UX principles and potentially contribute to the visual design of the company's popular apps.
• Industry Exposure: Potential to attend industry events, workshops, or online courses focused on digital design, AI in creative industries, and marketing best practices.

📝 Enhancement Note: The challenges are inherent to working in a fast-paced tech environment with a focus on AI. However, these challenges also present significant growth opportunities for professionals eager to develop in-demand skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of marketing visuals for a new app feature launch, from brief to final delivery." (Focus on workflow, ideation, and collaboration).
• "How do you approach adapting a single creative concept across multiple platforms like Instagram Stories, Facebook banners, and landing pages?" (Assess adaptability and platform awareness).
• "Walk us through a project where you used AI design tools. What was the challenge, how did you use AI, and what was the outcome?" (Demonstrate practical AI application).
• "How do you balance creative execution with the need to meet specific marketing objectives and performance metrics?" (Show understanding of marketing goals).

Company & Culture Questions:

• "What interests you about HOLYWATER and our AI-native approach to entertainment?" (Gauge genuine interest and alignment with company mission).
• "Describe a time you had to work with challenging brand guidelines or adapt to a strict visual identity." (Assess adherence to standards).
• "How do you stay updated on the latest design trends and AI technologies?" (Evaluate proactivity and continuous learning).
• "How do you handle constructive criticism or feedback on your designs?" (Assess receptiveness and collaborative spirit).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest, most relevant work first. Consider categorizing by project type (e.g., App Marketing, Social Media Campaigns, AI-Generated Art).
• Tell a Story: For each key piece, explain the brief, your design process, the tools used (especially AI), challenges faced, and the results achieved. Use visuals that clearly demonstrate your skills.
• Focus on Relevance: Emphasize projects that align with HOLYWATER's products and marketing needs. If you have experience with entertainment apps or user-generated content platforms, highlight it.
• Demonstrate AI Fluency: Be ready to discuss your specific workflow with AI tools, showing how you integrate them into a professional design process, not just as a novelty.
• Quantify Achievements: Whenever possible, present metrics that show the effectiveness of your designs (e.g., improved engagement, higher conversion rates).

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, a strong understanding of digital marketing design, and innovative use of AI. Candidates should be ready to articulate their process and showcase quantifiable results.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features digital marketing assets, examples of platform adaptation, and any projects showcasing your use of AI design tools. Tailor your presentation to highlight relevance to HOLYWATER's products.
• Resume Optimization: Update your resume to include keywords related to graphic design, digital marketing, Adobe Photoshop, Figma, AI design tools (like Stable Diffusion, Krea), brand guidelines, and A/B testing. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing your experience with AI tools. Prepare to present 2-3 key portfolio projects in detail.
• Company Research: Familiarize yourself with HOLYWATER's products (My Drama, My Passion, My Muse), their AI-native approach, and their market position. Understand their brand voice and visual style from their website and social media.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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