Graphic Designer (Marketplace) - Shenzhen

📍 Job Overview

Job Title: Graphic Designer (Marketplace)
Company: CASETiFY
Location: Shenzhen, Guangdong Province, China
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing Operations
Date Posted: October 27, 2025
Experience Level: 2-5 Years

🚀 Role Summary

• This role is crucial for developing and executing visually compelling creative assets tailored for CASETiFY's global eCommerce marketplaces, directly impacting brand presentation and user engagement.
• The Graphic Designer will be responsible for adapting existing brand design assets from HQ, ensuring localized and format-appropriate content across various digital touchpoints and platforms.
• A key aspect involves managing and expanding template libraries, promoting efficiency and consistency in creative output for the marketplace teams.
• This position requires a strong understanding of design principles, aesthetic sensibilities, and the ability to translate brand concepts into effective digital artwork for a global audience.

📝 Enhancement Note: While the raw description focuses on graphic design, the mention of "eCommerce Marketplace Team," "showcase brand image," and "digital touchpoints" strongly suggests this role operates within a Marketing Operations or Digital Marketing context, requiring an understanding of how design impacts conversion and user experience in an online retail environment.

📈 Primary Responsibilities

• Design tailor-made, localized creative assets for multiple overseas eCommerce marketplaces to uphold and enhance the CASETiFY brand image and appeal.
• Adapt and vary existing branded design assets from the HQ Creative team, ensuring appropriate formats, languages, and styles for replication across diverse digital channels and touchpoints within each marketplace.
• Manage, organize, and expand a library of design templates for efficient use by colleagues and for deployment across various platforms and campaigns.
• Adjust and optimize digital artwork files for specific digital applications, diligently checking asset quality and recommending necessary adjustments to meet platform specifications and brand standards.
• Collaborate closely with the HQ Creative team to ensure brand consistency and with the Marketplace team to align creative output with campaign objectives and platform requirements.
• Maintain an organized working structure and a systematic design filing system to ensure efficient retrieval and management of creative assets.
• Work effectively within a team environment, demonstrating flexibility and a positive attitude, especially when managing multiple projects under tight deadlines.

📝 Enhancement Note: The responsibilities emphasize localization and adaptation, indicating a need for strategic thinking beyond simple asset creation. The role requires understanding regional design preferences (US, Japan, Korea) and adapting a global brand identity to local market nuances, a core function within GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for roles requiring 2-3+ years of experience.

Experience:

• Minimum of 2-3 years of professional graphic design experience, with a strong portfolio showcasing digital design capabilities.
• Experience within an e-commerce, digital marketing, or agency environment is highly advantageous.

Required Skills:

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) for artwork creation and manipulation.
• Strong understanding of design principles, aesthetics, and visual hierarchy.
• Exceptional attention to detail, ensuring accuracy and quality in all creative outputs.
• Excellent communication skills in Cantonese and English, facilitating collaboration with diverse teams.
• Adaptability and flexibility to manage evolving project requirements and tight deadlines.
• Strong initiative and a proactive approach to problem-solving and task completion.
• Basic knowledge of HTML design for understanding digital asset implementation.
• Demonstrated ability to work effectively within a team, contributing to a collaborative environment.

Preferred Skills:

• Knowledge of US, Japanese, and Korean-style design aesthetics and creative trends.
• Experience in UX/UI design, with a particular understanding of user flow and visual hierarchy within e-commerce environments.
• Basic project management skills, including organization and time management for design workflows.
• Familiarity with digital artwork file adaptation for various online platforms and advertising formats.

📝 Enhancement Note: The "preferred skills" regarding UX/UI and specific regional design knowledge indicate a strategic need for designers who can not only create aesthetically pleasing assets but also understand how design impacts user experience and conversion rates in distinct international markets, aligning with GTM and marketing operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of digital design projects, with a strong emphasis on e-commerce applications and localized content creation.
• Demonstrations of artwork adaptation and variation from existing brand guidelines for different platforms and regions.
• Examples of template design and management, illustrating efficiency and scalability.
• Case studies or project examples that highlight problem-solving through design, particularly for marketplace challenges.
• Visual representation of understanding user flow and visual hierarchy in e-commerce contexts, if UX/UI experience is present.

Process Documentation:

• Evidence of maintaining organized working structures and systematic filing systems for design assets.
• Examples of how designs were adapted and optimized for specific digital purposes and platforms, showing a methodical approach to file management and quality control.
• Documentation of collaboration processes with HQ creative teams and marketplace teams, illustrating communication and integration strategies.

📝 Enhancement Note: For a role in a global e-commerce company like CASETiFY, the portfolio should not just display aesthetic talent but also demonstrate an understanding of production workflows, asset management, and the ability to apply design strategically to achieve business goals, such as increasing conversion rates or enhancing brand perception in specific markets.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Shenzhen, China, the estimated annual salary could range from ¥100,000 to ¥200,000 CNY. This estimate is based on industry benchmarks for creative roles in major Chinese cities, considering the cost of living and the demand for skilled designers in the e-commerce sector.

Benefits:

• Competitive salary commensurate with experience and qualifications.
• Opportunities to work with a globally recognized lifestyle brand at the forefront of trend forecasting and creativity.
• Exposure to a dynamic and fast-paced e-commerce environment with international reach.
• Potential for professional development and growth within the creative and marketing operations teams.
• Collaborative work environment with diverse and talented individuals.

Working Hours:

• The role is designed for a standard 40-hour work week, typical for full-time positions.
• The description notes the ability to work under tight timelines, suggesting potential for occasional overtime or flexible scheduling during peak periods, which is common in the fast-paced e-commerce industry.

📝 Enhancement Note: Shenzhen is a major tech and e-commerce hub, and salaries for specialized roles like graphic design in this sector can vary significantly based on the company's size, profitability, and the candidate's specific skills and portfolio. The provided range is a general estimate.

🎯 Team & Company Context

🏢 Company Culture

Industry: CASETiFY operates within the Consumer Electronics Accessories and Lifestyle Goods sector, positioning itself as a global leader in customizable tech accessories. They are known for trend forecasting and fostering creativity and self-expression. This industry context means a strong emphasis on visual appeal, trend relevance, and community engagement.

Company Size: CASETiFY is a rapidly growing global brand, indicated by their reach to "1 in 7 millennials" and continuous team expansion. This suggests a dynamic, perhaps mid-to-large-sized company with established processes but also room for agility and innovation. For operations professionals, this can mean opportunities for impact and process improvement within a structured yet evolving framework.

Founded: While the founding date isn't provided, CASETiFY's success and expansion imply a relatively modern company, likely founded within the last 10-15 years, capitalizing on the rise of social media, influencer marketing, and the demand for personalized consumer products. This history suggests a culture that is digitally native, responsive to trends, and focused on community building.

Team Structure:

• The Graphic Designer will be part of the eCommerce Marketplace team, working closely with the HQ Creative team. This indicates a matrixed reporting structure or strong cross-functional collaboration.
• The team likely comprises specialists in e-commerce strategy, marketing, content creation, and design.
• Collaboration is highlighted as a key aspect, suggesting an environment where clear communication and shared objectives are vital for success.

Methodology:

• Data Analysis & Insights: While not explicitly detailed for this design role, the "eCommerce Marketplace" context implies that design decisions are informed by performance data, A/B testing results, and market trends to optimize engagement and conversion.
• Workflow Planning & Optimization: The emphasis on templates, organized filing, and efficient adaptation points to a structured workflow designed for speed and scalability in a high-volume e-commerce environment.
• Automation & Efficiency: Managing templates and adapting assets efficiently are forms of operational efficiency aimed at maximizing creative output with available resources.

Company Website: https://www.casetify.com/

📝 Enhancement Note: CASETiFY's focus on "community platform for creativity and self-expression" and "trend forecasting" suggests a company culture that values innovation, individuality, and staying ahead of the curve. Operations professionals here would likely need to be adaptable, creative problem-solvers who can support rapid growth and evolving market demands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an intermediate level, requiring 2-3+ years of experience. It's a specialized role within the broader marketing or creative operations function, focusing on the execution of visual assets for global sales channels.

Reporting Structure: The Graphic Designer will report to a manager within the eCommerce Marketplace team and will also collaborate closely with the HQ Creative team. This dual reporting/collaboration structure means needing to balance directives from different stakeholders and understand how creative output serves both strategic brand messaging and tactical marketplace performance goals.

Operations Impact: The work of the Graphic Designer directly impacts the company's revenue and business decisions by:

• Enhancing the visual appeal and brand perception of products on global marketplaces, which drives customer interest and purchase intent.
• Ensuring localized content resonates with target audiences, improving conversion rates and reducing bounce rates.
• Streamlining creative asset production through template management, allowing marketing teams to launch campaigns faster and more efficiently.
• Contributing to brand consistency across all platforms, reinforcing brand identity and trust.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in global e-commerce design standards, localization strategies, and cross-cultural communication for creative assets. Gain experience in managing large asset libraries and optimizing creative workflows for scale.
• Industry Specialization: Deepen understanding of the fast-paced consumer electronics and lifestyle accessories market, becoming a go-to expert for marketplace creative needs.
• Leadership Potential: With demonstrated success, potential for growth into a Senior Graphic Designer role, team lead, or specialization in areas like UX/UI design for e-commerce, or creative project management within the operations team.

📝 Enhancement Note: For operations professionals, understanding how a graphic designer contributes to the GTM strategy is key. This role bridges creative talent with business objectives by ensuring visual assets are not only appealing but also effective in driving sales and brand engagement across diverse international markets.

🌐 Work Environment

Office Type: The description implies an on-site role in Shenzhen, suggesting a traditional office environment. Given CASETiFY's modern brand identity and growth, it's likely a vibrant and collaborative workspace designed to foster creativity and teamwork.

Office Location(s): Shenzhen, Guangdong Province, China. This location is a major economic and technological hub, offering access to a large talent pool and a dynamic business ecosystem.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork and close communication with HQ Creative and Marketplace teams suggests an open and interactive workspace designed for collaboration.
• Tools & Technology: Designers will have access to industry-standard Adobe Creative Suite software. The mention of "basic knowledge on HTML design" implies that the workspace may also offer resources or training for understanding web development basics relevant to digital asset implementation.
• Team Interaction: Opportunities for regular interaction with designers, marketing specialists, and e-commerce strategists, fostering a rich learning and collaborative experience.

Work Schedule: A standard 40-hour work week is expected. However, given the nature of e-commerce and global marketplaces, there might be flexibility required to accommodate different time zones or critical launch deadlines, a common characteristic of operations roles supporting global businesses.

📝 Enhancement Note: For operations candidates, understanding the physical workspace and its collaborative nature is important for assessing team dynamics and workflow efficiency. Shenzhen's status as a tech hub suggests the office environment will likely be modern and well-equipped.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience, technical skills (Adobe Suite), and aesthetic alignment with the CASETiFY brand.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, detailing their design process, rationale behind specific creative choices, and how their work has contributed to business objectives (e.g., engagement, conversion).
• Skills Assessment/Challenge: A practical design test or case study may be administered, focusing on adapting existing assets, creating localized content, or solving a specific marketplace design challenge under a time constraint.
• Team & Manager Interviews: Interviews with members of the Marketplace and HQ Creative teams to assess collaboration skills, cultural fit, communication abilities (Cantonese/English), and understanding of e-commerce design principles.

Portfolio Review Tips:

• Showcase Localization: Clearly present examples of how you've adapted designs for different international markets, highlighting your understanding of regional aesthetics and platform requirements.
• Demonstrate Process: For each project, explain your thought process, from understanding the brief to final execution, including any research or problem-solving involved.
• Highlight Impact: Where possible, quantify the impact of your designs, e.g., increased click-through rates, improved conversion, or enhanced brand perception. Use metrics if available.
• Address Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite and any experience with HTML/UX/UI, explaining how these skills benefit your design work.
• Tailor to CASETiFY: Research CASETiFY's brand voice, current campaigns, and target markets to tailor your presentation and demonstrate genuine interest and understanding.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge, paying attention to target audience, platform, and objectives.
• Prioritize Efficiency: Given the "marketplace" context, demonstrate an ability to create effective designs quickly and efficiently, potentially using templates or pre-existing assets.
• Articulate Rationale: Be ready to explain your design choices and how they align with the brief and the CASETiFY brand, even under time pressure.

📝 Enhancement Note: For operations-focused candidates, the portfolio review is a critical step. It’s not just about showing pretty pictures, but demonstrating a strategic approach to design that supports business goals, manages resources efficiently, and scales effectively across global markets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all artwork creation, manipulation, and final asset production. This includes Photoshop, Illustrator, and likely InDesign for template-based work. Proficiency is a core requirement.
• Digital Asset Management (DAM) Systems: While not explicitly mentioned, companies of CASETiFY's scale often utilize DAM systems for organizing, storing, and distributing creative assets, especially for global use. Familiarity with such systems is beneficial.

Analytics & Reporting:

• While the designer may not directly manage analytics tools, understanding how design impacts metrics tracked by tools like Google Analytics, platform-specific analytics (e.g., marketplace insights), or A/B testing platforms (e.g., Optimizely, VWO) is crucial. Awareness of these tools and their data is valuable for informing design decisions.

CRM & Automation:

• E-commerce Platforms: Proficiency in understanding the design requirements and limitations of various overseas eCommerce marketplaces (e.g., Amazon, Tmall, JD.com, etc.) is essential.
• Basic HTML Design: Understanding fundamentals of HTML and CSS allows for better collaboration with developers and ensures digital assets are implemented correctly on web pages and within e-commerce platforms.

📝 Enhancement Note: For a role in operations, understanding the technology stack means recognizing how design tools integrate with broader marketing and e-commerce systems. Proficiency in Adobe Suite is a given, but understanding how design impacts user experience on specific platforms and how to optimize assets for digital environments is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Self-Expression: A core value of CASETiFY, encouraging unique ideas and personal touches in design work.
• Community Focus: Understanding and catering to the needs and preferences of a global community of creators and consumers.
• Trend-Driven Innovation: A commitment to staying at the forefront of design trends, technology, and consumer preferences.
• Efficiency & Organization: The need for structured workflows, template management, and organized filing systems to support high-volume production and global distribution.
• Collaboration & Communication: Valuing clear, open, and effective communication across teams and international borders.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration between the Graphic Designer, the eCommerce Marketplace team, and the HQ Creative team, demanding strong interpersonal skills and the ability to align diverse perspectives.
• Process Improvement: An openness to refining workflows, adopting new tools, and improving template utilization to enhance efficiency and output quality.
• Feedback Exchange: A culture likely encourages constructive feedback to continuously improve design quality and market relevance.

📝 Enhancement Note: For operations professionals, understanding the company's values helps in assessing cultural fit and identifying how to best contribute. CASETiFY's emphasis on creativity, community, and efficiency suggests a dynamic environment where designers are empowered but also accountable for delivering measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Localization Nuances: Effectively adapting designs to resonate with diverse cultural aesthetics, consumer behaviors, and platform requirements across multiple international markets (US, Japan, Korea, etc.).
• Balancing Brand Consistency with Marketplace Specificity: Maintaining the core CASETiFY brand identity while creating assets that are optimized for the unique look, feel, and technical constraints of various overseas marketplaces.
• Managing Tight Timelines: Delivering high-quality creative assets under pressure in a fast-paced e-commerce environment where trends and campaign needs can change rapidly.
• Adapting to Evolving Trends: Continuously staying updated with design trends, e-commerce best practices, and platform algorithm changes that impact visual content effectiveness.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in specialized areas like e-commerce UX/UI, motion graphics for digital ads, or advanced digital illustration.
• Global Market Insights: Gaining in-depth knowledge of international consumer markets and how design strategies differ across regions.
• Process Optimization: Learning to implement and refine creative production workflows for greater efficiency and scalability within a global operations framework.
• Cross-functional Exposure: Developing a broader understanding of e-commerce operations, digital marketing strategies, and brand management through close collaboration with various teams.

📝 Enhancement Note: Operations professionals can leverage these challenges as opportunities to showcase their problem-solving skills, adaptability, and strategic thinking. Growth in this role involves not just artistic development but also operational efficiency and market intelligence.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a global brand's creative assets for a specific international market, using an example from your portfolio." (Focus on localization, research, and platform adaptation).
• "How do you balance creative innovation with the need to maintain brand consistency and adhere to marketplace technical requirements?" (Assesses understanding of constraints and strategic thinking).
• "Walk us through a project where you had to manage multiple design variations or templates for different platforms or campaigns. How did you ensure efficiency and quality?" (Evaluates organizational skills and process management).

Company & Culture Questions:

• "What excites you about CASETiFY's brand and its approach to community and creativity?" (Tests research and cultural alignment).
• "How would you collaborate with our HQ Creative team and the Marketplace team to ensure your designs meet both brand standards and channel-specific objectives?" (Assesses teamwork and communication).
• "How do you stay updated on design trends relevant to the e-commerce and lifestyle accessories market?" (Shows proactivity and industry awareness).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the challenge, your role, your process, the solution, and the outcome (quantify impact if possible).
• Highlight Key Skills: Clearly demonstrate your proficiency in Adobe Suite, your understanding of aesthetics and design principles, and your ability to localize content.
• Address E-commerce Context: Emphasize how your designs are tailored for digital platforms and consider user experience, conversion, or brand engagement in an online retail setting.
• Be Prepared for a Design Challenge: Have a plan for how you would approach a hypothetical design task, demonstrating your problem-solving skills and creative thinking under pressure.

📝 Enhancement Note: For operations-minded candidates, framing your portfolio and responses around efficiency, scalability, measurable impact, and process improvement will resonate strongly with interviewers looking for strategic contributors.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Greenhouse.
• Portfolio Customization: Tailor your portfolio to highlight relevant e-commerce design, localization experience, and template work. Showcase projects that demonstrate efficiency, attention to detail, and an understanding of digital marketplaces.
• Resume Optimization: Ensure your resume clearly lists your experience with Adobe Creative Suite, e-commerce design, and any relevant language proficiencies (Cantonese, English). Quantify achievements where possible, focusing on impact.
• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you collaborate within teams. Prepare to discuss your understanding of CASETiFY's brand and target markets.
• Company Research: Familiarize yourself with CASETiFY's current product lines, marketing campaigns, and presence on various global marketplaces to demonstrate genuine interest and alignment with their operational and creative strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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