Graphic Designer (Marketing) (Remote) (Position located in Brazil)

📍 Job Overview

Job Title: Graphic Designer (Marketing)

Company: KnowBe4

Location: São Paulo, Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: March 31, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping KnowBe4's visual brand identity across all marketing and product-related content, requiring a strong foundation in graphic design principles and execution.

• The position demands proficiency in creating high-impact visual assets for diverse platforms, including social media, digital advertising, and print, ensuring brand consistency and effective communication.

• A key responsibility involves leveraging AI tools for creative ideation and asset generation, demonstrating an awareness of emerging technologies within the design workflow.

• The Graphic Designer will also be involved in front-end design solutions for website updates, applying UX principles to enhance user experience across multiple devices.

📝 Enhancement Note: While the title is "Graphic Designer (Marketing)", the responsibilities described, particularly around asset creation for product support and website UX, suggest a strong overlap with Marketing Operations and Creative Operations functions. The emphasis on brand stewardship, multi-platform visual design, and AI integration points to a role that bridges creative execution with strategic marketing support.

📈 Primary Responsibilities

• Conceptualize and execute high-impact graphic assets for social media campaigns, digital advertisements, email marketing, and print collateral, ensuring brand consistency and alignment with marketing objectives.

• Develop and maintain visual elements for websites, including landing pages and banners, applying UX/UI principles to optimize user experience across desktop, tablet, and mobile devices.

• Create compelling infographics, presentations, signage, and trade show collateral to support various marketing initiatives, PR efforts, and HR communications.

• Edit and produce short-form video content optimized for various digital platforms, contributing to multimedia marketing strategies.

• Actively explore and integrate AI-assisted design tools (e.g., Midjourney, Firefly, Gemini) for rapid prototyping, asset generation, and workflow automation, maintaining quality control and ethical considerations.

• Serve as a brand steward, ensuring all visual communications, regardless of medium, are authentic, intentional, and adhere to KnowBe4's established brand guidelines and evolving identity.

• Collaborate with marketing, product, and HR teams to translate business needs into effective visual designs and creative solutions.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design tasks with modern digital marketing needs, including video editing and AI tool integration. The expectation for UX/UI application in web design and the strategic use of AI tools indicate a role that requires adaptability and a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: Bachelor's degree (BA/BS) in Graphic Design, Visual Arts, or a related field, or equivalent practical working experience.

Experience: Minimum of 5 years of professional graphic design experience, with a demonstrated ability to manage multiple design projects concurrently.

Required Skills:

• Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Proven experience in creating visual assets for diverse digital marketing channels, including social media, digital ads, and web.

• Strong understanding of UX/UI principles and experience designing for responsive web interfaces (mobile, tablet, desktop).

• Demonstrated ability to maintain and evolve brand guidelines, ensuring visual consistency across all touchpoints.

• Experience with video editing for short-form content suitable for digital platforms.

• Familiarity with Google Workspace (Gmail, Google Docs) and Microsoft Office Suite (Word, Excel).

• Excellent time management, organization, and prioritization skills to meet project deadlines in a remote environment.

Preferred Skills:

• Foundational knowledge of HTML, CSS, and JavaScript to better collaborate with web development teams and understand web design constraints.

• Experience with AI design tools such as Midjourney, Adobe Firefly, or Gemini for creative exploration and asset generation.

• A portfolio showcasing a wide range of design work, including digital marketing assets, web design, and video editing.

• Experience working in a remote or hybrid team environment.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and specific web design experience is critical. The "major plus" for HTML, CSS, and JavaScript suggests that candidates with this technical understanding will have a significant advantage, enabling them to bridge the gap between design and implementation more effectively. The inclusion of AI tools reflects a modern approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional graphic design work, with a strong emphasis on marketing collateral and digital assets.

• Case studies showcasing successful projects that highlight your ability to translate marketing objectives into compelling visual designs and measurable outcomes.

• Examples of responsive web design solutions, illustrating your understanding of UX/UI principles across various screen sizes and devices.

• Samples of video editing projects, particularly short-form content optimized for social media and digital campaigns.

Process Documentation:

• The ability to document design processes, workflows, and asset creation methodologies to ensure knowledge transfer and scalability within the marketing team.

• Experience in managing design feedback loops and incorporating revisions efficiently to meet project timelines.

• Demonstrated capacity to collaborate with cross-functional teams, understanding their requirements and translating them into design briefs and final assets.

📝 Enhancement Note: For operations-focused roles, a portfolio is often a critical component. For this design role, the portfolio should not only showcase creative output but also demonstrate an understanding of process, efficiency, and the ability to contribute to a structured workflow, especially when dealing with AI tools and cross-functional requests.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in remote roles within Brazil, the estimated annual salary range is R$ 70,000 - R$ 120,000 (approximately USD $14,000 - $24,000, subject to exchange rate fluctuations). This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Company-wide bonuses based on monthly sales targets.

• Employee referral bonuses.

• Adoption assistance programs.

• Tuition reimbursement for continued education.

• Certification reimbursement for professional development.

• Certification completion bonuses upon achieving new credentials.

• Access to a modern, high-tech, and fun work environment.

• Comprehensive details on benefits specific to office locations are available on KnowBe4's careers page.

Working Hours: Standard full-time working hours are expected to be approximately 40 hours per week, with flexibility to accommodate remote work and potential collaboration across different time zones.

📝 Enhancement Note: Salary for this role in Brazil will be benchmarked against local market rates for experienced graphic designers. The provided range is an estimate for a remote position, considering typical experience requirements and the Brazilian market. Benefits are extensive and align with typical corporate offerings, with specific details available on the company's career site.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity / Human Risk Management (HRM) / Software as a Service (SaaS). KnowBe4 is a leader in providing security awareness training and simulated phishing attacks.

Company Size: Large (typically 1,000-5,000 employees). KnowBe4 has a significant global presence.

Founded: 2010. KnowBe4 has established itself as a prominent player in the cybersecurity awareness training market.

Team Structure:

• The Graphic Designer will likely be part of the broader Marketing department, potentially within a Creative Services or Marketing Operations sub-team.

• Collaboration will extend to product marketing, demand generation, content, PR, and HR teams, requiring effective communication across departments.

Methodology:

• Data-driven decision-making in marketing campaigns and asset creation, utilizing insights from campaign performance and user engagement.

• Agile and iterative design processes, allowing for quick adaptation to market trends and feedback.

• Emphasis on leveraging technology, including AI tools, to enhance efficiency and creativity in design workflows.

• Strong focus on brand stewardship and maintaining a consistent, high-quality visual identity across all communication channels.

Company Website: https://www.knowbe4.com/

📝 Enhancement Note: KnowBe4's culture emphasizes innovation, fun, and a commitment to employee development, as suggested by their benefits package and the emphasis on AI integration. The company's rapid growth and leadership in the human risk management sector suggest a dynamic and fast-paced environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-to-senior level within the creative operations or marketing team. It requires a strong portfolio and the ability to work independently.

Reporting Structure: Typically, a Graphic Designer would report to a Marketing Manager, Creative Director, or Head of Marketing, depending on the team's specific structure.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, lead generation through visually appealing assets, and overall user experience on digital platforms. Their contributions are crucial for communicating the value of KnowBe4's cybersecurity solutions.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, UX/UI design for SaaS products, or advanced AI-driven design workflows.

• Lead Roles: Potential to move into a Senior Graphic Designer role, Lead Designer, or even a Creative Lead position, mentoring junior designers and overseeing larger projects.

• Cross-functional Movement: Opportunity to transition into roles within Marketing Operations, Content Strategy, or Product Marketing by leveraging design insights and understanding of marketing objectives.

• Skill Development: Continuous learning encouraged through provided reimbursements for certifications and tuition, allowing for professional growth in emerging design technologies and marketing trends.

📝 Enhancement Note: Growth in this role is tied to mastering design craft, expanding technical skills (like video and AI), and demonstrating strategic thinking in how design supports business goals. The company's commitment to reimbursement for education and certifications provides a clear pathway for skill enhancement.

🌐 Work Environment

Office Type: Fully Remote. This role operates without a physical office requirement, allowing for flexibility in work location within Brazil.

Office Location(s): While the position is remote, the company has a significant presence and office culture in São Paulo, Brazil, with links provided for candidates to explore the local team and office environment.

Workspace Context:

• A fully remote setup requires self-discipline and effective communication tools to maintain connection and collaboration with distributed teams.

• Access to necessary design software and hardware is essential, with potential company support or guidelines provided.

• The remote nature fosters an environment where productivity is measured by output and quality, rather than physical presence.

• Opportunities for virtual team-building and social interaction are likely facilitated to maintain company culture.

Work Schedule: The standard 40-hour work week is expected. Candidates should be comfortable managing their schedule effectively to meet deadlines and collaborate with team members in potentially different time zones, particularly if collaborating with global teams.

📝 Enhancement Note: The remote nature of this role necessitates strong self-management and communication skills. While based in Brazil, collaboration might extend beyond local working hours, requiring flexibility. Understanding the company's efforts to foster culture remotely will be key for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Ensure your portfolio highlights relevant marketing and web design experience.

• Technical Interview: Likely involves a discussion about your design process, proficiency with Adobe Creative Suite, experience with video editing, and understanding of UX/UI principles. You may be asked to walk through specific portfolio pieces.

• Design Challenge/Test: Candidates may be given a timed design assignment to assess their skills in a practical scenario, potentially involving creating an asset for a specific campaign or platform.

• Hiring Manager Interview: Deeper dive into your experience, cultural fit, and understanding of KnowBe4's brand and mission. Questions about how you stay updated with design trends and AI tools will be common.

• Final Interview: May involve meeting with senior leadership or cross-functional team members to ensure alignment and discuss the role's strategic impact.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases your skills in digital marketing, web design, video editing, and AI tool integration if applicable.

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used, and the outcome or impact. Quantify results where possible (e.g., increased engagement, improved conversion rates).

• Highlight Brand Stewardship: Include examples demonstrating your ability to maintain brand consistency and adapt designs to different platforms while staying true to brand guidelines.

• Demonstrate UX/UI Understanding: Present web design projects that clearly illustrate your application of UX/UI principles for optimal user experience.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF, personal website, or platform like Behance.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge instructions. Identify the target audience, objectives, and key message.

• Time Management: Allocate your time wisely for concept development, execution, and final polish.

• Brand Alignment: Ensure your solution aligns with KnowBe4's brand identity and voice.

• Clear Rationale: Be prepared to articulate the reasoning behind your design choices.

📝 Enhancement Note: The emphasis on a portfolio is paramount for this role. Candidates should prepare to not just show their work, but also explain the strategic thinking and process behind it, especially how it contributed to marketing objectives. The inclusion of AI tools in the requirements means candidates should be ready to discuss their experience or willingness to learn and apply them.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, InDesign. Strong skills in After Effects and Premiere Pro for video editing are also essential.

• AI Design Tools: Familiarity with or a strong willingness to learn and utilize AI-powered design tools such as Midjourney, Adobe Firefly, Gemini, or similar platforms for ideation and asset generation.

• Web Browsers: Proficiency with Chrome, Internet Explorer, and other common web browsers for design testing and debugging.

Analytics & Reporting:

• While not explicitly listed as primary tools, understanding how to use analytics from platforms like Google Analytics or social media insights to inform design decisions would be beneficial.

CRM & Automation:

• Google Workspace: Proficient use of Gmail for communication and Google Docs for documentation and collaboration.

• Microsoft Office Suite: Competency in Word and Excel for general business tasks and reporting.

• Web Design Tools: Experience with tools or platforms used for website updates and front-end design implementation. Familiarity with Content Management Systems (CMS) could be advantageous.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. The explicit mention of AI tools signals a significant shift in the design landscape, and candidates should be prepared to demonstrate their engagement with these technologies. Basic proficiency in Google and Microsoft suites is expected for general workflow.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies and methodologies, such as AI in design, to enhance creative output and efficiency.

• Collaboration: Working effectively with cross-functional teams (marketing, product, HR) to achieve shared goals, fostering an open communication environment.

• Brand Integrity: A deep commitment to maintaining and elevating KnowBe4's brand identity and ensuring consistency across all visual communications.

• Efficiency & Agility: Striving for streamlined design processes and quick adaptation to evolving marketing needs and trends.

• Continuous Learning: A dedication to professional development, staying current with design software, industry trends, and emerging technologies.

Collaboration Style:

• Remote-First Communication: Relying on digital tools for communication, project management, and feedback exchange. Proactive and clear communication is key.

• Cross-functional Partnership: Working closely with marketing strategists, content creators, and product managers to ensure design solutions effectively meet business objectives.

• Constructive Feedback: A culture that values constructive criticism and iterative design improvements, both giving and receiving feedback professionally.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the design and marketing teams to foster collective growth.

📝 Enhancement Note: KnowBe4's culture appears to be forward-thinking, valuing both creativity and efficiency. The emphasis on remote collaboration and continuous learning is critical for candidates to understand. The company's focus on human risk management suggests a mission-driven culture where employees contribute to a larger purpose.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating marketing objectives into visually appealing designs while strictly adhering to established brand guidelines.

• Adapting to Rapid Technological Advancements: Staying proficient with evolving design software, AI tools, and digital marketing trends to ensure work remains cutting-edge and effective.

• Managing Multiple Projects in a Remote Setting: Juggling diverse design requests from various departments with competing deadlines, requiring exceptional organizational and time management skills.

• Ensuring Cross-Platform Consistency: Designing assets that perform optimally and maintain brand integrity across a wide range of digital and print mediums.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI tools for creative workflows, potentially leading to specialized roles or contributions in shaping the company's AI design strategy.

• Advanced UX/UI Skills: Deepening expertise in user experience and interface design for SaaS products, contributing to the usability and effectiveness of KnowBe4's platforms.

• Motion Graphics & Video Production: Expanding capabilities in video editing and motion graphics to create more dynamic and engaging marketing content.

• Industry Certifications: Utilizing reimbursement benefits to gain certifications in relevant design software, UX/UI principles, or marketing technologies.

• Mentorship: Potential for mentorship from senior designers or marketing leaders within the company, providing guidance on career progression and skill development.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the integration of AI into creative workflows. Candidates who can demonstrate adaptability and a proactive approach to learning new technologies will thrive. The company's support for professional development offers clear pathways for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a new marketing campaign, from brief to final delivery." (Focus on workflow, collaboration, and how you ensure alignment with objectives.)

• "How do you approach maintaining brand consistency across diverse marketing channels, especially when working remotely?" (Highlight your understanding of brand stewardship and communication strategies.)

• "Walk us through a design project where you had to incorporate feedback that significantly changed your initial concept. How did you manage it?" (Demonstrate adaptability, problem-solving, and client management skills.)

Company & Culture Questions:

• "What do you know about KnowBe4's mission and our position in the cybersecurity awareness market?" (Show you've done your research.)

• "How do you stay motivated and productive while working remotely?" (Emphasize self-discipline, time management, and communication habits.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your solution, the impact.

• Visual Clarity: Ensure your presentation is visually clean and professional, letting the work speak for itself. Use high-quality images and clear annotations.

• Technical Depth: Be ready to discuss the software, techniques, and any AI tools you employed.

• ROI Focus: If possible, highlight how your design work contributed to measurable business outcomes (e.g., increased engagement, conversions, brand recall).

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, process orientation, and cultural fit. Candidates should prepare to discuss their experience with AI tools and demonstrate how they approach design challenges strategically and collaboratively, especially within a remote framework.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a comprehensive portfolio through the provided application link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital marketing assets, web design with UX considerations, and any video editing work. Tailor your presentation to highlight your proficiency with Adobe Creative Suite and your understanding of brand stewardship.

• Resume Optimization: Clearly articulate your 5+ years of experience, highlighting key responsibilities and achievements relevant to marketing design, web design, and video production. Integrate keywords like "Adobe Creative Suite," "UX/UI," "digital advertising," and "AI tools."

• Interview Preparation: Practice articulating your design process, creative rationale, and how you manage projects, especially in a remote setting. Prepare to discuss your experience with AI tools and your approach to brand consistency.

• Company Research: Familiarize yourself with KnowBe4's products, services, market position, and company culture as highlighted on their website and provided links. Understand their commitment to human risk management and their innovative approach to cybersecurity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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