Graphic Designer, Marketing (Contract)

📍 Job Overview

Job Title: Graphic Designer, Marketing (Contract)
Company: Intro
Location: United States
Job Type: Contract
Category: Marketing Operations / Creative Operations
Date Posted: January 6, 2026
Experience Level: 5-10 Years
Remote Status: Fully Remote

🚀 Role Summary

• Design compelling and on-brand graphic assets for a variety of marketing channels, including paid advertising (static and video), social media, blog content, email campaigns, and website elements.
• Support performance marketing campaigns by creating visually engaging creatives that drive conversions and optimize user acquisition strategies.
• Execute multiple design assignments concurrently, ensuring fast, reliable turnaround times and maintaining high standards of quality and visual appeal.
• Develop and manage a well-organized library of design assets to ensure consistency and efficient retrieval for future marketing initiatives.
• Translate strategic briefs and established brand guidelines into clean, effective, and impactful creative solutions that align with Intro's mission and aesthetic.
• Thrive in a fast-moving, asynchronous work environment where speed, strong visual taste, and a resourceful, scrappy approach are paramount for success.
• Collaborate closely with a world-class team of creative entrepreneurs and marketing professionals to drive innovative campaign development.
• This is a hands-on, execution-heavy contract role with significant opportunities to influence and shape visual systems and overall creative direction for the company.

📝 Enhancement Note: While the role is explicitly for a Graphic Designer, its focus on paid ads, performance campaigns, and driving conversions positions it closely within the realm of Marketing Operations. The emphasis on asset libraries, translation of briefs into creative, and collaboration with a marketing team suggests a need for operational rigor in creative execution. The contract nature also implies a focus on efficient, deliverable-oriented work.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphic assets across static and motion formats for digital advertising platforms (e.g., Meta, Google Ads), social media channels (e.g., Instagram, LinkedIn, Twitter), email marketing, and website landing pages.
• Translate marketing objectives and campaign briefs into visually compelling designs that effectively communicate key messages and resonate with target audiences.
• Implement and adhere to Intro's brand guidelines, ensuring all creative output is consistent in style, tone, and visual identity across all touchpoints.
• Collaborate with marketing managers, performance marketers, and other stakeholders to understand campaign requirements, provide creative input, and iterate on designs based on feedback.
• Manage the end-to-end design process from initial brief to final asset delivery, including concept development, design execution, revisions, and asset organization.
• Contribute to the development and refinement of visual systems and creative strategies, bringing fresh ideas and a proactive approach to problem-solving.
• Maintain an organized and accessible library of all designed assets, ensuring proper file naming conventions, version control, and categorization for ease of use by the wider team.
• Stay abreast of industry trends, emerging design technologies, and best practices in visual communication and performance marketing creative to continuously elevate the quality and effectiveness of designs.

📝 Enhancement Note: The responsibilities outline a dual focus on creative execution and operational efficiency. The need to manage asset libraries, adhere to brand guidelines, and collaborate within a fast-paced, asynchronous environment highlights the operational aspects of managing creative workflows. The role requires not just design skill but also the ability to integrate into and support broader marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Fine Arts, Marketing, or a related field is advantageous. Candidates are expected to demonstrate equivalent practical knowledge.
Experience: A minimum of 5+ years of professional experience as a Graphic Designer, with a significant portion focused on marketing and digital creative execution. Experience in a contract or freelance capacity is essential, showcasing an ability to work independently and manage client relationships effectively.

Required Skills:

• Graphic Design Expertise: Proven ability to create visually stunning and effective designs across various digital mediums, demonstrating strong command of layout, typography, color theory, and visual hierarchy.
• Figma Proficiency: Deep hands-on experience with Figma for UI/UX design, collaborative workflows, prototyping, and asset creation.
• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and ideally InDesign for comprehensive graphic design tasks.
• Marketing Acumen: A strong understanding of marketing principles, consumer psychology, and how design influences audience perception and drives engagement/conversions.
• Versatility: Demonstrated ability to design across diverse formats, including static ads, social media graphics, email templates, web banners, and potentially basic video assets.
• Brand Stewardship: Ability to interpret and diligently apply brand guidelines to ensure consistent and cohesive visual communication.
• Project Management: Excellent time management and organizational skills, with the proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• Collaboration & Communication: Strong interpersonal skills, comfortable receiving and incorporating feedback, articulating design rationale, and working effectively in a remote, asynchronous team setting.
• AI Tool Integration: Comfort and experience using AI tools for design ideation, iteration, and production workflows to enhance efficiency and creativity.

Preferred Skills:

• Adobe After Effects: Advanced proficiency in After Effects for motion graphics, animation, and video-adjacent design work.
• Performance Marketing Design: Specific experience designing creative assets optimized for conversion-focused campaigns on platforms like Google Ads, Facebook Ads, etc.
• Emerging AI Design Tools: Familiarity and hands-on experience with cutting-edge AI-powered design tools and workflows, understanding their potential applications.
• Illustration & Motion Graphics: Strong skills in illustration and animation, adding a richer dimension to creative output.
• Consumer Psychology: Deeper understanding and application of consumer psychology principles in design strategy.
• Experience with Video Adjacent Design: Beyond basic motion graphics, an understanding of video production processes and how to create complementary graphic assets.

📝 Enhancement Note: The emphasis on "consumer psychology," "performance marketing," and "AI tools" indicates a need for a designer who is not just aesthetically skilled but also strategically minded and technologically adept, aligning with modern GTM operations needs. The requirement for Figma and Adobe Creative Suite, alongside AI tools, points to a sophisticated design technology stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign-Based Case Studies: Showcase at least 3-5 distinct marketing campaigns or projects, detailing the brief, your creative process, design solutions, and measurable outcomes (e.g., engagement rates, conversion improvements, click-through rates).
• Channel Diversity: Demonstrate experience designing for a variety of channels including paid social, display advertising, email marketing, and web assets. Highlight static and motion graphics work.
• Brand Adherence: Include examples that clearly illustrate your ability to work within and adapt to established brand guidelines, maintaining visual consistency.
• Tool Proficiency Showcase: Visually represent your proficiency with key tools such as Figma and Adobe Creative Suite, perhaps through interactive elements or clear labeling of the tools used for each project.
• AI Integration Examples: If possible, include examples where AI tools were leveraged to enhance design ideation, iteration, or production, explaining the value added.

Process Documentation:

• Workflow Visualization: Be prepared to discuss your typical design workflow, from brief intake to final delivery, and how you manage feedback and revisions. This could be presented visually in your portfolio or discussed during an interview.
• Asset Management Strategy: Briefly outline your approach to organizing and managing design assets, including file naming conventions and library structures, demonstrating an understanding of operational efficiency.
• Measurement & Iteration: For case studies, clearly articulate how you tracked the performance of your designs and how that data informed subsequent iterations or future creative strategies.

📝 Enhancement Note: For a contract role focused on execution and impact, a portfolio is key. The emphasis on "performance campaigns," "measurable outcomes," and "AI integration" suggests the company values data-driven creative and efficient workflows. Applicants should be ready to demonstrate how their design work directly contributes to business objectives.

💵 Compensation & Benefits

Salary Range: $50–$100 per hour. This range reflects the contract nature of the role, with compensation varying based on the candidate's experience level, speed of execution, scope of work, and demonstrated ability to deliver high-impact creative.

Benefits: As a contract employee, the direct benefits package will differ from full-time employees. However, based on the provided information and industry standards for contract roles at growing tech companies:

• Competitive Hourly Rate: Directly reflects the value and expertise brought to the role.
• Potential for Equity: While not explicitly stated for contractors, Intro offers equity to its full-time employees, suggesting a culture of ownership. Depending on the contract duration and scope, there might be opportunities for performance-based bonuses or profit-sharing.
• Project-Based Performance Bonuses: Possible for exceptional delivery on key campaigns.
• Access to Company Perks (Potentially): While not guaranteed for contractors, Intro mentions a generous perks package for full-time employees, which may extend to contractors on a case-by-case basis or for specific events/allowances. This could include allowances for home office setup, professional development, or wellness.
• Flexible Schedule & Remote Work: Core to the contract offering, allowing for work-life integration.

Working Hours: This is a contract role, and while the implied full-time employment type suggests a standard 40-hour work week, the asynchronous and remote nature offers significant flexibility. The focus will be on delivering agreed-upon scope and meeting deadlines rather than strict adherence to a 9-to-5 schedule. Candidates are expected to manage their time effectively to ensure prompt delivery.

📝 Enhancement Note: The salary range is provided. The benefits section infers potential contractor benefits based on company culture and full-time offerings, but it's crucial for candidates to clarify this during the application process. The "working hours" are framed around flexibility and output rather than strict time tracking, common in contract roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS/Marketplace) - specifically focused on providing access to experts and knowledge, building a "network for access, knowledge."
Company Size: Startup (founded in 2022, rapidly growing). The team is described as "world-class" and composed of individuals who are good people, functionally great at their craft, and supportive of each other. This indicates a culture that values both technical excellence and strong interpersonal dynamics.
Founded: 2022. The company has experienced rapid growth since its inception, driven by strong user adoption and partnerships with prominent figures and companies.

Team Structure:

• The company is lean and fast-moving, typical of a startup environment.
• The design role will likely report to a Marketing Lead or Head of Creative, collaborating closely with performance marketers and product teams.
• Cross-functional collaboration is highly valued, with a strong emphasis on teamwork and mutual support. The CEO explicitly mentions the team's "no-drama" environment, stemming from high competence and mutual respect.

Methodology:

• Data-Driven Decision Making: While not explicitly stated for design, the company's success and growth imply a strong reliance on data to inform strategy and product development.
• Agile & Iterative: The "fast-moving" and "scrappy" nature suggests an agile approach to product development and marketing, with a focus on rapid iteration and learning.
• User-Centricity: The mission to "give everyone access to anyone" and the high volume of positive reviews indicate a deep commitment to user experience and value.
• Emphasis on Execution: The company values "Ideas are important. Execution is 10x more important," highlighting a bias for action and delivery.

Company Website: https://intro.co/

📝 Enhancement Note: The company culture is described as highly positive, emphasizing talent, collaboration, and a mission-driven approach. For a contract designer, understanding this culture is crucial for effective collaboration and creative alignment. The startup environment implies a need for adaptability and proactive problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an experienced level (5-10 years) within the creative/marketing function. While a contract role, it offers the opportunity to significantly influence visual systems and creative direction, providing a high level of autonomy and impact.
Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Lead. Collaboration will be broad, extending to performance marketing specialists, product managers, and potentially the CEO given the company's early stage. The emphasis is on a flat, collaborative structure where input from all team members is valued.
Operations Impact: The graphic designer's work will directly impact key business metrics by creating high-performing creative assets for user acquisition, engagement, and brand awareness. By designing effective visuals for paid ads and other channels, the role contributes directly to lead generation, customer acquisition cost (CAC) optimization, and overall revenue growth. The ability to translate strategy into impactful creative is critical to this impact.

Growth Opportunities:

• Portfolio Expansion: The role offers the chance to build a robust portfolio with successful campaigns for a rapidly growing, well-backed startup.
• Skill Development in Performance Creative: Gain deep experience in designing for conversion-focused marketing and understanding what resonates with specific audience segments.
• Exposure to Cutting-Edge Tools: Work with modern design tools, including AI-powered solutions, and potentially influence their adoption.
• Creative Direction Influence: Contribute significantly to the visual identity and creative strategy, offering a pathway to more senior creative or art direction roles, even within a contract capacity.
• Industry Exposure: Work alongside founders and experienced professionals from major tech companies, gaining insights into startup growth and product development.

📝 Enhancement Note: For a contract role, "growth" is often measured by portfolio enhancement, skill acquisition, and the ability to take on more impactful projects. This role offers ample opportunity in these areas, particularly in the high-demand field of performance creative.

🌐 Work Environment

Office Type: Fully Remote. Intro operates as a remote-first company, allowing employees and contractors to work from anywhere within their designated regions.
Office Location(s): While the company is US-based, the remote nature means individuals can be located across the United States. The company's headquarters is likely in a major tech hub, but the remote policy expands the talent pool significantly.

Workspace Context:

• Collaborative Digital Environment: The team utilizes modern digital collaboration tools to foster connection and teamwork despite the physical distance. Expect reliance on platforms like Slack, Figma, and video conferencing.
• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially AI design tools. The role requires self-sufficiency in managing one's own tech setup.
• Team Interaction: Regular virtual syncs, design reviews, and informal check-ins to maintain connection and ensure alignment on projects and company goals.

Work Schedule: Flexible and asynchronous. While a commitment to a standard work week (circa 40 hours) is implied by the "FULL_TIME" employment type (though the AI correctly identified it as CONTRACTOR), the asynchronous nature allows for significant flexibility in when work is performed, provided deadlines are met and collaboration windows are respected. This is ideal for operations professionals who may need to manage personal commitments alongside demanding project scopes.

📝 Enhancement Note: The remote and asynchronous nature is a key feature. Applicants should be comfortable with self-management, digital collaboration, and a results-oriented work environment where output and communication are prioritized over physical presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential qualifications, experience, and visual taste.
• Portfolio Deep Dive (Video Call): A discussion focused on reviewing your portfolio. Expect to walk through specific projects, explaining your design process, the problem you were solving, your creative choices, and the impact or results of your work. Be ready to discuss your experience with Figma, Adobe Creative Suite, and AI tools.
• Skills & Collaboration Assessment: A potential exercise or discussion to assess your design skills, problem-solving approach, and ability to collaborate effectively within a remote, fast-paced environment. This might involve a small design challenge or a scenario-based discussion.
• Final Interview: Likely with a hiring manager or senior team member to discuss fit with company culture, long-term alignment (even for a contract role), and final compensation.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work that showcases versatility across channels and demonstrates measurable results, particularly in performance marketing.
• Tell a Story: For each project, clearly articulate the "why" – the problem, the objective, your strategic approach, and the outcome. Use concise text and compelling visuals.
• Highlight Process & Tools: Clearly indicate the tools used (Figma, Adobe Suite, AI tools) and describe your design process, especially how you incorporated feedback and iterated.
• Quantify Results: Whenever possible, include metrics and data to demonstrate the effectiveness of your designs. This is crucial for performance marketing creative.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. A dedicated website or a well-structured PDF is recommended.

Challenge Preparation:

• Design Challenge: Be prepared for a short, timed design exercise that might involve creating a few ad variations or a social media graphic based on a brief. Focus on speed, conceptual thinking, and adherence to brand.
• Case Study Presentation: Practice walking through your portfolio case studies concisely and effectively, focusing on key takeaways and impact.
• Stakeholder Communication: Prepare to discuss how you handle feedback, collaborate with non-designers, and articulate your design decisions clearly and persuasively.

📝 Enhancement Note: The interview process emphasizes portfolio strength and the ability to articulate design strategy and impact. Applicants should be ready to demonstrate not just creative skill but also a business-oriented mindset, especially regarding performance metrics and efficient workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX elements, prototyping, and asset creation. Expect to be a power user.
• Adobe Creative Suite: Comprehensive suite including Photoshop for image manipulation and graphic creation, Illustrator for vector graphics and logos, and potentially InDesign for layout if needed for blog/editorial assets.
• AI Design Tools: Comfort and familiarity with AI tools for ideation, image generation, asset enhancement, and workflow automation (e.g., Midjourney, Stable Diffusion, Adobe Firefly, Canva's AI features, or similar).

Analytics & Reporting:

• While not a direct responsibility, understanding how designs perform is key. Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) or an ability to interpret performance data provided by marketing teams will be beneficial.
• Dashboard Tools: Awareness of how designs are presented in dashboards (e.g., Tableau, Looker, Power BI) might be helpful for understanding reporting needs.

CRM & Automation:

• Project Management Tools: Proficiency with tools like Asana, Trello, Monday.com, or similar platforms for task management and workflow tracking.
• Communication & Collaboration Platforms: Slack for real-time communication, Zoom/Google Meet for video calls, and potentially Notion or similar for documentation.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and AI tools highlights the modern and evolving technology stack of the marketing and creative operations teams. Candidates must be proficient in these areas, with a proactive attitude towards exploring and integrating AI into their design process.

👥 Team Culture & Values

Operations Values:

• Impress the Customer: A core value that emphasizes user-centricity and delivering exceptional value through design.
• Be Creative, Inventive, and Scrappy: Encourages innovative thinking, resourcefulness, and finding efficient solutions, particularly relevant in a startup environment.
• Keep it Simple and Execute: Prioritizes clear, actionable designs and efficient delivery over complexity.
• Ideas are Important. Execution is 10x More Important: Reinforces a bias for action and a focus on tangible results and successful implementation of creative concepts.
• Take a Moment to Understand Others: Promotes empathy and strong interpersonal skills, crucial for effective remote collaboration.
• Feedback Should Make Us Stronger, Not Weaker: Fosters a culture of constructive feedback and continuous improvement, essential for design iteration.
• Stay Grateful: Encourages appreciation for the team, the mission, and the opportunities.

Collaboration Style:

• Asynchronous & Remote-First: Relies heavily on digital tools and clear written communication. Proactive check-ins and clear status updates are key.
• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and potentially even leadership, requiring strong communication and the ability to translate business needs into creative solutions.
• Iterative & Feedback-Driven: The culture encourages open feedback loops, with designers expected to be receptive to critique and to iterate on their work efficiently.

📝 Enhancement Note: The company values are heavily geared towards execution, creativity, customer focus, and collaboration. For a designer, this means being proactive, resourceful, open to feedback, and focused on delivering work that demonstrably impacts the business and its users.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: The fast-paced environment and focus on performance marketing mean designs will be frequently tested and iterated upon, requiring adaptability and resilience.
• Balancing Speed and Quality: The need for "fast, reliable turnaround" while maintaining "stellar" design quality can be demanding.
• Remote Collaboration Dynamics: Effectively collaborating and contributing in a fully remote, asynchronous setting requires strong self-discipline and communication skills.
• Evolving Creative Needs: As Intro scales, the demands on creative assets will evolve, requiring designers to stay agile and learn new techniques or adapt to new campaign strategies.

Learning & Development Opportunities:

• Mastering Performance Creative: Gain hands-on experience and insights into what makes creative assets effective in driving conversions and user acquisition.
• Exposure to AI in Design: Deepen practical skills in leveraging AI tools for creative workflows, a rapidly growing area in the design industry.
• Strategic Creative Input: Contribute to shaping visual systems and creative direction, offering a chance to move beyond pure execution.
• Working with Top Talent: Learn from experienced professionals who have built major products, gaining insights into startup growth and product development.

📝 Enhancement Note: The challenges are typical of a high-growth startup environment. The opportunities lean heavily into developing highly sought-after skills in performance creative and AI-assisted design, making this a valuable contract role for skill enhancement.

💡 Interview Preparation

Strategy Questions:

• Campaign Ideation: "If you were given a brief for a new user acquisition campaign targeting [specific demographic], what would be your initial design approach and what key visual elements would you focus on?" (Be ready to discuss your thought process, target audience considerations, and potential creative directions.)
• Performance Optimization: "Describe a time your design was tested against alternatives. What was the outcome, and how did you use that data to inform future creative decisions?" (Focus on your ability to analyze results and iterate effectively.)
• AI Integration: "How have you used AI tools in your design process, and what benefits did it bring? What are your thoughts on the future of AI in graphic design?" (Showcase your technical curiosity and practical application.)

Company & Culture Questions:

• Mission Alignment: "What resonates with you about Intro's mission to 'give everyone access to anyone' and how do you see design contributing to that?" (Connect your design philosophy to the company's purpose.)
• Remote Collaboration: "How do you ensure effective communication and collaboration with a remote, asynchronous team, especially when receiving and giving design feedback?" (Highlight your proactive communication strategies and comfort with digital tools.)
• Scrappiness & Execution: "Our values include being 'creative, inventive, and scrappy' and prioritizing 'execution.' Can you share an example from your experience where you had to be resourceful to meet a tight deadline or deliver a high-quality outcome with limited resources?" (Demonstrate your ability to deliver results efficiently.)

Portfolio Presentation Strategy:

• Concise Storytelling: Focus on 3-5 key projects. For each, clearly state the objective, your role, your process, the creative solution, and the measurable results.
• Highlight Key Tools: Explicitly mention and show examples of your work in Figma, Adobe Creative Suite, and any AI tools used.
• Quantify Impact: Use metrics (e.g., CTR, Conversion Rate, Engagement Rate, Saves) to demonstrate the effectiveness of your designs. If direct metrics aren't available, discuss the intended impact or learnings.
• Brand Consistency: Show your ability to adapt to different brand styles, including Intro's if you've had a chance to familiarize yourself with it.
• Be Prepared for Live Editing/Critique: While not always the case, some interviews may involve quick design tasks or discussions about how you'd improve an existing asset.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, data-driven design, technical proficiency with modern tools (including AI), and the ability to thrive in a fast-paced, remote startup environment.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application link.
• Portfolio Customization: Tailor your portfolio to highlight your strongest work in performance marketing creative, static and motion graphics for digital ads, and examples showcasing your use of Figma and AI tools. Clearly label the tools used for each project.
• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency with Figma and Adobe Creative Suite, and any experience with AI design tools. Highlight contract or freelance roles and emphasize achievements with quantifiable results.
• Interview Preparation: Practice articulating your design process, strategic thinking behind your creative choices, and how your work drives business outcomes. Prepare to discuss your experience with remote collaboration and feedback.
• Company Research: Familiarize yourself with Intro's mission, product, and existing marketing efforts. Understand their brand aesthetic and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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