Graphic Designer (Marketing)

📍 Job Overview

Job Title: Graphic Designer (Marketing)

Company: Maxflow BV / CrazyGames

Location: Leuven, Flemish Brabant, Belgium

Job Type: FULL_TIME

Category: Marketing Operations / Creative

Date Posted: January 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact marketing creatives across diverse digital channels, including in-product placements, social media, email campaigns, and partnership assets, to drive user engagement and brand visibility.

• Elevate the visual appeal and conversion rates of digital product storefronts through the creation of compelling app store visuals, banners, and promotional assets.

• Act as a key steward of the CrazyGames brand, ensuring consistent visual identity and high-quality execution across all touchpoints, from product surfaces to marketing decks and landing pages.

• Collaborate strategically with Marketing, Product, Partnerships, and Publishing teams to support game launches, marketing events, and broader brand initiatives through effective visual communication.

• Drive iterative design processes, rapidly incorporating feedback, performance insights, and evolving brand needs to optimize creative output and campaign effectiveness.

📝 Enhancement Note: While the role is "Graphic Designer (Marketing)", its impact on user acquisition, engagement, and brand consistency places it firmly within the broader GTM and Marketing Operations ecosystem. The focus on producing assets for campaigns, app stores, and cross-functional collaboration highlights its strategic importance in driving business outcomes.

📈 Primary Responsibilities

• Develop and execute visually compelling marketing creatives for a variety of digital channels, including but not limited to: social media posts, paid ad creatives, email marketing banners, in-game promotional assets, and partnership collateral.

• Design and optimize app store visuals, including icons, screenshots, and feature graphics, to improve discoverability and conversion rates for CrazyGames' digital products.

• Maintain and evolve the CrazyGames brand's visual identity, ensuring all creative output adheres to brand guidelines and contributes to a cohesive brand experience across all platforms.

• Partner closely with cross-functional teams, including Marketing Managers, Product Managers, and Partnership Leads, to understand campaign objectives and translate them into effective visual designs.

• Support the planning and execution of visual assets for game launches, special marketing events, and seasonal campaigns, ensuring timely delivery and high-quality creative output.

• Conduct rapid iteration cycles on creative assets based on performance data, user feedback, and A/B testing results to continuously improve effectiveness and engagement.

• Contribute to the design of presentation decks, landing pages, website elements, and event materials, ensuring a consistent and professional brand presentation.

• Stay abreast of industry trends in graphic design, digital marketing, and the gaming industry to bring fresh perspectives and innovative creative solutions to the team.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic contribution, typical of a mid-level marketing designer operating within a growth-focused organization. The focus on "app growth through improved app store visuals" and "iterating quickly based on performance insights" suggests a data-informed design approach crucial for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: Minimum of 3 years of professional experience in brand design, graphic design, or marketing design, with a proven track record of creating impactful digital marketing assets.

Required Skills:

• Proven expertise in graphic design software, specifically Adobe Creative Suite (Photoshop, Illustrator) and proficiency with collaborative design tools like Figma.

• Demonstrated experience in creating a wide range of marketing assets for digital products, including app store assets, digital advertisements, social media visuals, and email banners.

• Strong understanding and application of visual storytelling principles, with the ability to craft compelling narratives through design.

• Ability to maintain brand consistency across multiple platforms and touchpoints, ensuring a cohesive brand experience.

• Experience in rapid iteration and producing high-quality creative work under tight deadlines, balancing creative excellence with performance-driven objectives.

• Solid grasp of design principles relevant to user acquisition and engagement, with an understanding of how visuals impact user behavior.

• Excellent collaboration and communication skills, with the ability to work effectively in a remote, cross-functional team environment.

Preferred Skills:

• Familiarity with video editing software (e.g., Adobe Premiere Pro) and basic motion graphics capabilities (e.g., After Effects) for enhanced creative output.

• Experience working with 3D tools or assets, offering versatility in creative asset creation.

• Passion for and understanding of the gaming industry, communities, and player experience.

• Experience with A/B testing creative assets and using performance data to inform design decisions.

📝 Enhancement Note: The emphasis on specific software proficiency (Photoshop, Illustrator, Figma, InDesign) and experience with digital marketing assets (app store, ads, social) is critical for ATS optimization. The "nice to have" skills, particularly video editing and 3D, suggest opportunities for growth and specialization within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of diverse marketing design projects, showcasing a range of digital assets created for campaigns, app stores, social media, and partnerships.

• Case studies that highlight the design process, from initial concept to final execution, emphasizing problem-solving and creative strategy.

• Examples demonstrating a strong understanding of brand identity and the ability to apply it consistently across various touchpoints and channels.

• Visuals that clearly articulate the impact of the design on campaign performance or user engagement, where applicable, showcasing an ROI-driven approach.

Process Documentation:

• Within the portfolio, candidates should be prepared to discuss their design workflow, including how they approach brief interpretation, concept development, iteration based on feedback, and final asset delivery.

• Candidates should be ready to explain how they have collaborated with marketing teams or stakeholders to align creative output with campaign objectives and performance goals.

• The ability to articulate how they have ensured brand consistency and quality control throughout the design and production process should be evident.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. The emphasis here is on showcasing not just aesthetic skill but also strategic thinking, problem-solving capabilities, and an understanding of how design contributes to business objectives within a marketing context.

💵 Compensation & Benefits

Salary Range: For a mid-level Graphic Designer with 3+ years of experience in Belgium, particularly in a remote capacity within the EU, a competitive annual salary range is estimated between €45,000 and €60,000. This range accounts for the cost of living in Belgium, the specific skills required, and the fully remote nature of the role, which can allow for a broader talent pool.

Benefits:

• Flexible Working Hours: The company prioritizes results over strict adherence to hours, allowing for adaptable schedules that suit individual productivity and work-life balance.

• Team Weeks: Biannual team gatherings, with flights and accommodation covered, providing opportunities for in-person collaboration, team building, and social connection with colleagues.

• Remote Work Stipend: Likely includes a budget for home office setup and ongoing expenses to ensure a productive remote work environment.

• Health & Wellness Programs: Potential for access to wellness resources or mental health support, crucial for remote employees.

• Professional Development: Opportunities for learning and skill enhancement, including access to online courses, workshops, or industry events relevant to graphic and marketing design.

Working Hours: While the role offers flexible working hours, candidates are expected to be within approximately 6 hours of GMT to ensure sufficient overlap with the core European marketing team for effective collaboration and real-time communication. A standard full-time workload is expected, typically around 40 hours per week.

📝 Enhancement Note: Salary estimation is based on published data for Graphic Designers in Belgium, adjusted for mid-level experience and the remote work context. Benefits are extracted from the job description and augmented with typical offerings for remote tech companies. The GMT constraint is a key factor in defining practical working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming Platform / Digital Entertainment. CrazyGames operates within the rapidly growing casual gaming market, focusing on web-based gaming that is accessible across devices. This industry is characterized by innovation, rapid iteration, and a strong focus on user experience and engagement.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a dynamic, growth-stage environment where individual contributions are highly visible and impactful. For operations professionals, this often means a more agile structure, less bureaucracy, and opportunities to shape processes.

Founded: While the founding date is not explicitly provided, the company's established presence and scale suggest a history of growth and adaptation, likely founded in the early to mid-2010s given the evolution of online gaming platforms.

Team Structure:

• The Marketing team is described as the "core marketing team" and is based in Europe, indicating a central hub for strategic marketing functions.

• The Graphic Designer will work closely with Marketing, Product, Partnerships, and Publishing teams, highlighting a highly cross-functional collaborative model.

Methodology:

• Data-Driven Design: The role emphasizes iterating based on "performance insights" and "evolving brand needs," suggesting that design decisions are informed by analytics and user data, a hallmark of effective GTM operations.

• Agile Creative Production: The expectation to "iterate quickly" and deliver assets for "live campaigns" points towards an agile workflow for creative asset production, mirroring agile development principles.

• Brand Stewardship: Maintaining brand consistency across all touchpoints indicates a structured approach to brand management, crucial for building a strong, recognizable online presence.

Company Website: https://www.crazygames.com/

📝 Enhancement Note: The company size and industry context suggest a fast-paced, innovative environment. The cross-functional collaboration is key for operations roles, as it implies a need for strong communication and alignment across departments to achieve GTM goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, specifically within the Marketing function. While not a direct "Operations" role in the traditional sense (like Sales Ops or Rev Ops), its impact on marketing effectiveness, user acquisition, and brand consistency makes it integral to the Go-To-Market (GTM) operations. The expectation to "own the production pipeline for marketing creatives" within six months indicates a significant level of responsibility and autonomy.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Head of Creative within the Marketing department. They will collaborate extensively with Product, Partnerships, and Publishing teams, requiring strong interpersonal and communication skills to navigate these cross-functional relationships effectively.

Operations Impact: The Graphic Designer's work directly influences the success of marketing campaigns by creating visually engaging assets that drive user acquisition, engagement, and retention. High-quality, consistent branding improves user perception and trust, indirectly supporting sales and revenue growth. The role contributes to the efficiency and speed of marketing operations by ensuring a steady stream of effective creative content.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as motion graphics, video editing, or 3D asset creation, as hinted by the "nice to have" skills.

• Brand Leadership: Grow into a senior or lead designer role, taking more ownership of brand strategy and creative direction for major campaigns or product launches.

• Cross-Functional Expertise: Develop a broader understanding of GTM strategies by working closely with Product, Marketing, and Partnerships teams, potentially leading to roles in marketing strategy or creative direction.

• Team Development: As the team grows, opportunities to mentor junior designers or manage freelance creative resources may arise.

📝 Enhancement Note: This analysis frames the Graphic Designer role within the broader GTM operations context, highlighting its strategic importance and potential for growth beyond a purely creative function. The emphasis on "owning the production pipeline" and influencing "brand growth" underscores its operational impact.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office requirement for day-to-day work. The company facilitates connection through biannual "Team Weeks."

Office Location(s): While the role is remote, the core marketing team is based in Europe, and candidates are expected to be within ±6 hours of GMT. This ensures viable working hours for synchronous collaboration and communication. The company headquarters are in Leuven, Belgium, which serves as the administrative base.

Workspace Context:

• Remote Collaboration: The primary workspace is the employee's home office, requiring self-discipline and effective digital communication tools.

• Technology & Tools: Employees will have access to and be expected to utilize industry-standard design software (Photoshop, Illustrator, Figma) and communication platforms (likely Slack, Zoom, etc.).

• Team Interaction: Opportunities for direct interaction and collaboration occur during scheduled work periods for synchronous tasks and, more significantly, during the biannual Team Weeks, which are designed for intensive connection and collaboration.

Work Schedule: The company offers flexible working hours, emphasizing results over strict time-tracking. However, candidates must be available within a ±6 hour GMT window to facilitate effective collaboration with the European-based marketing team. This flexibility allows designers to structure their day around peak productivity while ensuring critical overlap for meetings and real-time feedback.

📝 Enhancement Note: The fully remote nature requires a specific set of skills and expectations regarding self-management and digital collaboration. The GMT constraint is a critical factor for candidates to consider regarding their daily schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio for relevant experience, skills, and creative quality.

• Portfolio Presentation & Discussion: An interview where you present your portfolio, discuss your design process, highlight key projects, and explain your contributions and the impact of your work. Expect questions about your approach to brand consistency, iterating on designs, and working with performance data.

• Cross-Functional Interview: An interview with members from other teams (e.g., Marketing, Product) to assess collaboration skills, understanding of GTM objectives, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss overall fit, long-term goals, and confirm alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in marketing design, brand consistency, and digital asset creation for platforms like app stores and social media.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, the challenges you faced, and the outcomes or impact of your work (e.g., improved conversion rates, engagement metrics).

• Showcase Brand Application: Include examples that explicitly demonstrate your ability to apply and maintain brand guidelines effectively across different mediums.

• Highlight Iteration: If possible, show how you iterated on designs based on feedback or performance data. This demonstrates adaptability and a results-oriented approach.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Photoshop, Illustrator, Figma, and any other relevant tools.

Challenge Preparation:

• Design Challenge: You may be given a small design task or a brief to create specific marketing assets under a time constraint. Focus on clearly understanding the brief, executing efficiently, and presenting your rationale.

• Problem-Solving: Be prepared to discuss hypothetical scenarios related to marketing campaign challenges or brand consistency issues and how you would approach them visually.

• Communication: Practice articulating your design decisions clearly and concisely, as effective communication is vital in a remote, cross-functional environment.

📝 Enhancement Note: The advice focuses on tailoring the portfolio and interview preparation to the specific requirements of a marketing graphic designer role, emphasizing strategy, process, and measurable impact, which is crucial for GTM-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for creating and editing graphics, illustrations, and visual assets.

• Figma: A key tool for collaborative design, UI/UX prototyping, and creating design systems, especially valuable in a remote team environment.

• Adobe InDesign: Useful for layout design, particularly for presentations, decks, and marketing materials requiring structured layouts.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Video Editing Software: Adobe Premiere Pro or similar for creating animated graphics or short video assets.

• Motion Graphics Software: Adobe After Effects for more advanced animation and visual effects.

• 3D Software: Tools like Blender or Cinema 4D, if the candidate has experience with 3D asset creation.

📝 Enhancement Note: This section is crucial for candidates to understand the technical environment. Highlighting Figma is important as it's a collaborative tool favored in modern remote teams.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: The company emphasizes "results are what count," meaning the focus is on the impact and effectiveness of the work, not just the hours spent. For design, this translates to creating assets that drive engagement and achieve marketing goals.

• Ownership & Autonomy: "We hire self-motivated experts and trust them to deliver meaningful results." This implies a culture of high trust, where individuals are empowered to take initiative and manage their work independently.

• Collaboration & Connection: While fully remote, the emphasis on "good overlap with working hours" and the "Team Weeks" highlights the importance of effective communication and building relationships with colleagues.

• Passion for Gaming: The explicit mention of "The opportunity to play games and legitimately call it work" indicates a deep appreciation for the product and the gaming community, fostering a passion-driven work environment.

Collaboration Style:

• Remote-First: Communication will primarily be digital, relying on tools like Slack, email, and video conferencing. Clear, concise, and proactive communication is key.

• Cross-Functional: The role requires seamless collaboration with Marketing, Product, Partnerships, and Publishing teams. This involves understanding different departmental needs and translating them into visual solutions.

• Iterative & Feedback-Driven: The culture encourages rapid iteration based on feedback from peers, managers, and performance data, fostering a continuous improvement mindset.

📝 Enhancement Note: Understanding the company's values and collaboration style is crucial for a remote role. The emphasis on autonomy and results, combined with structured opportunities for connection, defines the operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "iterate quickly" while maintaining "high-quality visuals" requires efficient workflow management and strong design judgment.

• Remote Collaboration Nuances: Effectively collaborating and building rapport with a distributed team without constant face-to-face interaction requires proactive communication and strong digital etiquette.

• Adapting to Evolving Brand Needs: Staying current with the brand's direction and evolving marketing strategies while consistently delivering on-brand assets can be demanding.

• Measuring Design Impact: Quantifying the direct impact of graphic design on user acquisition or engagement metrics can be challenging, requiring a data-informed approach and effective communication with analytics teams.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop skills in motion graphics, video editing, or 3D design, as suggested by the "nice to have" qualifications.

• Industry Exposure: Gaining deep insight into the casual gaming market and the strategies employed by a leading platform.

• Cross-Functional Acumen: Developing a broader understanding of GTM strategies, product development, and partnership management through close collaboration.

• Brand Strategy Contribution: Growing to influence the overall visual direction and brand identity of CrazyGames.

📝 Enhancement Note: Identifying potential challenges and outlining growth paths helps candidates assess the role's suitability and potential for long-term career development within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating marketing assets for a new game launch or campaign. How do you ensure brand consistency and performance?" (Focus on your workflow, collaboration, and how you use data/feedback.)

• "How do you balance the need for rapid iteration with maintaining high creative quality in a fast-paced environment?" (Highlight your efficiency techniques and quality control measures.)

Company & Culture Questions:

• "What excites you about CrazyGames and the gaming industry? How do you see your design skills contributing to our brand's growth?" (Show genuine interest and connect your passion to the company's mission.)

• "How do you approach collaboration in a fully remote, cross-functional team? What are your strategies for effective communication and feedback exchange?" (Emphasize your communication skills and remote work experience.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, your process, the key design decisions, and the measurable outcome or impact.

• Highlight Collaboration: Mention how you worked with other teams (marketing, product) and incorporated their feedback.

• Showcase Brand Adherence: Explicitly point out how you applied brand guidelines and maintained consistency.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Photoshop, Illustrator, Figma, and how these tools facilitated your work.

• Be Concise and Engaging: Aim for clarity and conciseness. Practice your presentation to ensure it flows well and keeps the interviewer engaged.

📝 Enhancement Note: Tailoring interview preparation to the specific role and company is key. This advice focuses on demonstrating strategic thinking, collaboration, and a results-oriented approach, which are critical for GTM and marketing roles.

📌 Application Steps

To apply for this Graphic Designer (Marketing) position:

• Submit your application through the provided link on the CrazyGames careers portal.

• Portfolio Preparation: Curate your design portfolio to prominently feature your strongest marketing design projects, including app store assets, social media visuals, and campaign creatives. Ensure each project showcases your design process, problem-solving approach, and the impact of your work.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in graphic and marketing design, emphasizing proficiency in Photoshop, Illustrator, and Figma, and any experience with digital products and marketing campaigns.

• Interview Practice: Prepare to present your portfolio, discuss your design methodology, and articulate how you collaborate effectively in a remote setting. Practice answering strategy and culture-related questions.

• Company Research: Familiarize yourself with CrazyGames' platform, its target audience, and its current marketing efforts to demonstrate genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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