Graphic Designer ID

📍 Job Overview

Job Title: Graphic Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 15, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Focuses on creating high-impact visual assets for digital platforms, driving brand communication and conversion rates across Southeast Asia.

• Requires proficiency in both static and motion design, with a strong emphasis on modern digital design principles and AI tool integration for creative ideation and production.

• Involves close collaboration with cross-functional teams including content, video, product, and performance marketing to ensure cohesive brand storytelling and campaign effectiveness.

• Demands adaptability to performance data and feedback for continuous optimization of visual content and brand consistency across all touchpoints.

📝 Enhancement Note: While the primary focus is graphic and motion design, the role's emphasis on performance data, conversion-focused visuals, and collaboration with performance marketing teams positions it within the broader GTM/Marketing Operations spectrum. The use of AI tools also suggests an innovative approach to creative production, aligning with forward-thinking operations strategies.

📈 Primary Responsibilities

• Design impactful static and motion creative assets for diverse marketing channels including social media, web, paid advertising, and marketing campaigns.

• Translate complex creative briefs into clean, bold, and conversion-optimized visual designs that resonate with target audiences.

• Leverage AI-powered design tools such as Midjourney, DALL·E, or Runway to enhance visual ideation, accelerate production workflows, and explore innovative creative concepts.

• Collaborate effectively in a remote environment with content creators, video editors, product managers, and performance marketing specialists to ensure alignment and cohesive brand messaging.

• Analyze performance data and user feedback to iterate on and optimize visual assets, improving campaign effectiveness and user engagement.

• Uphold and enforce strong visual consistency across all BJAK brand touchpoints, ensuring a unified and recognizable brand identity.

• Develop compelling visuals that clearly articulate the value proposition of products and support overarching growth initiatives.

📝 Enhancement Note: The responsibility to "Adapt and optimize visuals based on performance data and feedback" and "Support product and growth initiatives with visuals that clearly communicate value" strongly indicates a performance-driven approach, common in GTM and Marketing Operations roles. This goes beyond simple aesthetic creation to directly impacting business objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field, or equivalent practical experience.

Experience: 2–4 years of professional experience in graphic design, motion design, creative content creation, or a similar role within a fast-paced digital environment.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, typography, and color theory.

• Proven ability in motion design, with proficiency in creating engaging animations and short-form video content.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and motion/video editing software like After Effects and Premiere Pro.

• Experience or a strong interest in utilizing AI tools (e.g., Midjourney, DALL·E, Runway) for design concepting and production.

• Excellent visual storytelling capabilities, able to translate strategic objectives into compelling visual narratives.

• Ability to maintain brand consistency and adapt designs to various brand guidelines and touchpoints.

Preferred Skills:

• Experience in producing short-form advertisements or commercial creative assets for performance marketing campaigns.

• Exposure to working within a startup, tech, or high-growth performance marketing environment.

• Basic sound editing or simple visual effects (VFX) skills.

• Familiarity with developing and utilizing design templates, visual systems, and brand asset libraries for efficiency.

📝 Enhancement Note: The requirement for experience with "performance data and feedback" and supporting "growth initiatives" suggests that candidates with a background in performance marketing or GTM operations will be highly advantageous, as they can directly contribute to measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-4 years of professional design work, with a strong emphasis on visual clarity, execution quality, and narrative storytelling.

• Demonstrations of static design projects (e.g., campaign visuals, social media graphics, web banners) and motion design projects (e.g., animated ads, explainer videos, UI animations).

• Case studies or project examples that highlight the ability to translate creative briefs into conversion-focused visuals and demonstrate an understanding of business objectives.

Process Documentation:

• Ability to document and articulate the design process, from brief interpretation and ideation through to final asset delivery and iteration.

• Understanding of workflow management for creative asset production, especially in a remote, cross-functional team environment.

• Familiarity with organizing and presenting design assets in a clear, accessible format for internal review and collaboration.

📝 Enhancement Note: The emphasis on "conversion-focused visuals" and "adapting based on performance data" implies that portfolio pieces should ideally demonstrate how the design contributed to specific business outcomes, such as increased click-through rates, engagement, or conversions, rather than just aesthetic appeal. This aligns with operations expectations for measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Indonesia, the estimated annual salary range is IDR 150,000,000 - IDR 250,000,000. This range can vary based on the candidate's specific experience, skill set, and portfolio quality.

Benefits:

• Competitive salary with opportunities for advancement into senior or lead creative roles.

• Direct impact on high-visibility visuals seen by millions across the Southeast Asian region.

• Fully remote work arrangement, fostering work-life balance and flexibility.

• Collaborative environment within a fast-moving, high-performing regional team.

• A culture that actively encourages experimentation, creativity, and smart, data-driven execution.

• Opportunities for professional development and staying at the forefront of design trends and AI tools.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate remote collaboration across different time zones and project demands.

📝 Enhancement Note: The salary estimate is based on general market research for graphic design roles in major Indonesian cities like Jakarta, considering the specified experience level. Benefits are inferred from typical offerings for remote, high-impact roles in growing tech companies, emphasizing career progression and creative ownership.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Insurance Platform / Insurtech. BJAK operates within the rapidly evolving financial technology sector, specifically focusing on simplifying insurance access through digital channels. This industry context means a strong emphasis on user experience, data-driven decision-making, and innovation.

Company Size: BJAK is a significant player in Southeast Asia's digital insurance market, suggesting a medium to large-sized organization with established processes but retaining a fast-paced, agile startup ethos. This size implies opportunities for impact without getting lost in bureaucracy.

Founded: BJAK was founded to address the complexities of financial protection, leveraging technology to make insurance more accessible, faster, and smarter. This historical context highlights a mission-driven approach focused on innovation and customer-centric solutions.

Team Structure:

• The design team likely operates within a broader marketing or growth department, comprising specialists in various creative disciplines.

• Designers are expected to report to a Creative Lead or Head of Marketing, with direct collaboration lines to content strategists, performance marketers, and product managers.

Methodology:

• Data analysis is integral to understanding campaign performance and informing design decisions, ensuring creative output is strategically sound and effective.

• Workflow planning and optimization are crucial for managing a high volume of creative requests and ensuring timely delivery in a remote setting.

• Automation and efficiency practices are likely encouraged, especially through the adoption of AI tools and standardized design systems.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's focus on being Southeast Asia's largest digital insurance platform implies a strong GTM strategy where visual communication is paramount for user acquisition and retention. The emphasis on AI and automation suggests a tech-forward culture that values efficiency and innovative problem-solving, relevant to operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an intermediate level (2-4 years experience), suitable for a Graphic Designer ready to take on more responsibility and contribute significantly to regional campaigns. It offers a pathway to more senior creative positions or specialized roles within the design function.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager or Head of Marketing. They will collaborate closely with performance marketing, content, and product teams, requiring strong communication and project management skills to navigate cross-functional workflows effectively.

Operations Impact: The visuals created directly influence brand perception, user engagement, and conversion rates for marketing campaigns and digital platforms. This role has a tangible impact on BJAK's growth and market presence across Southeast Asia, contributing to key performance indicators (KPIs) such as click-through rates, lead generation, and customer acquisition cost (CAC).

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, AI-driven creative production, or performance creative optimization.

• Leadership: Potential to grow into a Senior Graphic Designer or Creative Lead role, mentoring junior designers and overseeing larger creative projects.

• Skill Development: Continuous learning opportunities in cutting-edge design tools, AI technologies, and performance marketing creative strategies.

• Cross-Functional Exposure: Gain deeper understanding of GTM strategies, product development, and data analytics through close collaboration with other departments.

📝 Enhancement Note: The "competitive salary with room to grow into a senior or lead creative role" directly points to a defined career progression path. The emphasis on "ownership of high-impact visuals" suggests a role where individual contributions are recognized and can lead to increased responsibility and influence within the GTM function.

🌐 Work Environment

Office Type: Fully Remote. This work environment offers maximum flexibility and autonomy, allowing the designer to work from their preferred location within Indonesia.

Office Location(s): While the role is remote, the primary focus is on candidates based in Indonesia, specifically with proximity or resonance to major hubs like Jakarta, which is the derived location.

Workspace Context:

• The remote setup necessitates a self-disciplined work style and strong communication skills to maintain connection and collaboration with a distributed team.

• Access to necessary design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and AI tools is expected, with the company likely providing licenses.

• Opportunities for virtual team-building, regular check-ins, and collaborative sessions via video conferencing and project management tools will be vital for integration.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected, with flexibility to manage tasks and collaborate across potentially different time zones within Southeast Asia. Adherence to project deadlines and campaign schedules is paramount.

📝 Enhancement Note: The "remote collaboration with a fast-moving, high-performing regional team" highlights the dynamic nature of the work environment. This implies a need for proactive communication and a strong sense of ownership, crucial for success in remote operations and GTM roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with role requirements.

• Creative Assessment: A practical design challenge or case study may be assigned to evaluate design skills, problem-solving abilities, and understanding of performance-driven creative. This often involves creating specific assets based on a brief.

• Team/Hiring Manager Interview: Discussion about past projects, design philosophy, collaboration style, and understanding of BJAK's brand and market.

• Final Interview: Potentially with senior leadership to discuss cultural fit, long-term aspirations, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (static, motion, AI-assisted) and highlight your ability to create conversion-focused visuals.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process (especially how you used AI or performance insights), and the measurable results or impact.

• Highlight Performance: If possible, include metrics or qualitative feedback demonstrating how your designs contributed to campaign success or business goals.

• Showcase AI Proficiency: Include examples where AI tools were used effectively for ideation, asset generation, or optimization, explaining your approach and the benefits.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website, PDF, or presentation deck.

Challenge Preparation:

• Deconstruct the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and any performance considerations.

• Research BJAK: Understand BJAK's brand identity, target market, and current marketing efforts to tailor your approach.

• Embrace AI: Be prepared to demonstrate how you would leverage AI tools within the challenge context for efficiency and creativity.

• Focus on Impact: Frame your solution around how it will drive desired business outcomes (e.g., engagement, conversions).

📝 Enhancement Note: The emphasis on "conversion-focused visuals," "performance data," and "AI tools" means candidates should prepare portfolio pieces and interview answers that specifically address these aspects. Demonstrating how design directly impacts business results is critical for roles aligned with GTM and operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic and motion design tasks. Proficiency expected in Photoshop, Illustrator, InDesign, and potentially others like Adobe XD.

• Figma: A key tool for collaborative design, prototyping, and UI/UX design, increasingly used for marketing asset creation and brand system management.

• Motion/Video Tools: After Effects for animation and motion graphics, Premiere Pro for video editing. Experience with these is crucial for creating short-form videos and dynamic assets.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool usage is specified, but an understanding of how marketing assets integrate into campaign workflows managed by CRM/automation platforms would be beneficial.

📝 Enhancement Note: The explicit mention of "Midjourney, DALL·E, or Runway" alongside standard design software highlights a significant focus on AI-powered creative tools, positioning this role at the intersection of traditional design and emerging technologies. This technological fluency is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on creating visuals that not only look good but also perform well and contribute directly to business objectives like conversions and user engagement.

• Agile & Fast-Paced: A culture that thrives on quick iteration, rapid prototyping, and adapting to market changes, requiring designers to be responsive and efficient.

• Data-Informed Creativity: Valuing the use of performance data and analytics to guide creative decisions and optimize visual assets for maximum effectiveness.

• Innovation & Experimentation: Encouraging the exploration of new tools, techniques, and AI technologies to push creative boundaries and find novel solutions.

• Ownership & Accountability: Designers are expected to take full ownership of their projects, from concept to delivery, and be accountable for the quality and impact of their work.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, product, and content teams, requiring clear communication, active listening, and the ability to translate diverse stakeholder needs into visual solutions.

• Feedback-Oriented: An open culture for giving and receiving constructive feedback to continuously improve designs and team processes.

• Remote Synergy: Leveraging digital collaboration tools to maintain strong team cohesion, share knowledge, and foster a supportive remote working environment.

📝 Enhancement Note: The combination of "performance data," "conversion-focused visuals," and "fast-moving" environment strongly suggests a culture akin to a high-performing GTM or operations team, where efficiency, measurable results, and continuous improvement are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, impactful creative assets under tight deadlines in a fast-paced environment.

• Remote Collaboration: Maintaining strong communication, alignment, and team cohesion while working remotely across different locations.

• AI Integration: Effectively leveraging new and evolving AI tools to enhance creativity and efficiency without compromising design integrity or brand standards.

• Performance Optimization: Continuously adapting designs based on performance data to meet evolving marketing objectives and user expectations.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in using AI tools like Midjourney, DALL·E, and Runway for advanced creative workflows.

• Performance Creative: Develop specialized skills in creating visuals optimized for specific marketing channels and performance metrics.

• Brand Systems: Gain experience in developing and managing visual systems and templates for scalable brand consistency.

• Regional Exposure: Work on campaigns and brand narratives for multiple markets across Southeast Asia, broadening understanding of diverse audiences.

📝 Enhancement Note: The integration of AI tools and performance data into the role presents both a challenge and a significant growth opportunity, aligning with current trends in marketing operations and creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to inform or adjust a visual design. What was the outcome?" (Prepare a case study focusing on data-driven iteration and impact.)

• "How would you approach creating a series of ad creatives for a new product launch, aiming for high conversion rates?" (Focus on your process, target audience considerations, and how you'd leverage AI.)

Company & Culture Questions:

• "What excites you about BJAK's mission and the digital insurance space?" (Research BJAK's mission, values, and market position.)

• "How do you ensure brand consistency when working remotely with multiple teams?" (Discuss your communication strategies, use of brand guidelines, and collaboration tools.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most compelling projects that best showcase your ability to drive results and your proficiency with AI tools.

• Quantify Success: For each project, clearly state the objective and any measurable outcomes or learnings. Use numbers and data where possible.

• Explain Your 'Why': Articulate the strategic thinking behind your design choices, not just the aesthetic decisions.

• Showcase AI Workflow: Explicitly demonstrate how AI tools were integrated into your process, explaining the benefits and your creative approach.

• Be Prepared for Questions: Anticipate questions about your design process, tool choices, and how you handle feedback.

📝 Enhancement Note: Given the role's focus on performance and AI, interview preparation should heavily emphasize quantifiable results and the strategic application of new technologies. Demonstrating an understanding of how design contributes to business goals is paramount.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong visual clarity, motion design skills, and successful application of AI tools for creative ideation and production. Prioritize examples that show conversion-focused design.

• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of experience in graphic and motion design, specifically mentioning proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you use performance data and AI, and prepare to discuss specific case studies from your portfolio that showcase your impact.

• Company Research: Thoroughly research BJAK, its brand, its mission in the Southeast Asian digital insurance market, and its innovative use of technology. Understand their target audience and marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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