Graphic Designer (Hybrid)

📍 Job Overview

Job Title: Graphic Designer (Hybrid)

Company: Cooper Equipment Rentals / Location Équipements Cooper

Location: Mississauga, Ontario, Canada

Job Type: Full-time

Category: Marketing & Design

Date Posted: May 13, 2026

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role requires a creative and detail-oriented Graphic Designer to develop compelling visual assets that uphold and enhance the Cooper Equipment Rentals brand identity across all platforms.

• The Graphic Designer will collaborate closely with the Marketing team and other departments to conceptualize and execute visual content for various marketing campaigns, ensuring brand consistency and impact.

• Responsibilities include managing design projects from ideation through to final delivery, preparing print-ready artwork, and maintaining an organized library of company assets.

• The position calls for a proactive individual who can contribute to visual strategy, improve online and offline user experience, and stay current with design trends and digital best practices.

📝 Enhancement Note: The primary function of this role is to serve as a visual storyteller for Cooper Equipment Rentals, translating business objectives into impactful graphic design solutions. Emphasis is placed on brand stewardship and cross-functional collaboration to ensure cohesive marketing efforts.

📈 Primary Responsibilities

• Oversee all graphic design projects from initial concept development to final delivery, ensuring strict adherence to Cooper Equipment Rentals' brand guidelines and identity.

• Collaborate with the Marketing team to conceptualize, design, and execute a wide range of visual assets for both digital and print channels, including flyers, catalogues, in-store signage, digital banners, social media graphics, print advertisements, and external presentations.

• Act as a brand champion, ensuring visual consistency and integrity across all strategic initiatives, projects, and marketing materials.

• Conceptualize and articulate creative angles for marketing campaigns, presenting design solutions that align with project goals and target audiences.

• Prepare accurate, production-ready artwork for print, ensuring all files meet required specifications and are delivered in the correct formats to vendors.

• Organize, manage, and maintain an internal library of company assets, including images, logos, and design templates, for easy access and retrieval.

• Participate actively in brainstorming sessions for new projects and contribute constructively during design reviews to foster innovation and quality.

• Work closely with cross-functional teams, including Sales, Operations, and external vendors, to thoroughly understand project requirements and deliver effective creative solutions.

• Support the development of branded templates, presentations, and collateral for internal teams to enhance their communication efforts.

• Assist the Marketing team in creating engaging and visually appealing content for social media platforms to drive engagement and brand awareness.

• Manage the visual identity of the company website, including page design and graphics, with a focus on continuous improvement of visual assets and overall user experience.

• Assist in the development of short-form video content for the website, YouTube channel, and social media platforms.

• Liaise with outside agencies and freelancers as needed to execute paid media strategies and other specialized design projects.

• Stay abreast of current design trends, digital best practices, and emerging technologies to identify opportunities for enhancing the quality and impact of creative materials.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand management. The role requires not only strong design skills but also the ability to understand marketing objectives and translate them into visual strategies that resonate with B2B clients in the industrial and construction sectors. The emphasis on cross-functional collaboration and vendor management indicates a need for strong communication and project management capabilities.

🎓 Skills & Qualifications

Education: Formal education in Graphic Design is required, typically a Bachelor's degree in Graphic Design or a related field.

Experience: 3-5 years of professional graphic design experience, with a preference for candidates who have worked in B2B, industrial, or construction environments.

Required Skills:

• Complete proficiency in the Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign.

• Demonstrated experience in preparing production-ready artwork for print, including a solid understanding of file formats, specifications, and asset delivery to printers.

• Strong understanding of fundamental design principles: layout, typography, color theory, visual hierarchy, and brand consistency.

• Excellent working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint) for content integration and presentation support.

• Proven ability to take initiative, identify problems, and develop effective solutions independently (self-starter).

• Demonstrated ability to collaborate effectively with cross-functional teams, ensuring clear communication and alignment on design projects.

• Strong time management and organizational skills, with the capacity to thrive in a fast-paced environment and manage multiple projects with tight deadlines.

Preferred Skills:

• Experience with Adobe After Effects for motion graphics and animation.

• Knowledge of photography, camera equipment, and related technologies.

• Experience with video editing software and/or motion graphics creation.

• Familiarity with user experience (UX) principles as they apply to web design and digital assets.

• Experience in B2B marketing or the industrial/construction sector.

• Bilingual proficiency (English/French).

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, is critical. Proficiency in preparing print-ready files is a key technical requirement. The preference for B2B/industrial experience suggests that candidates with a portfolio demonstrating work in these sectors will have a significant advantage. The "self-starter" and "time management" requirements point to a need for an independent, results-oriented individual.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects that demonstrate proficiency across print and digital media, including marketing collateral, signage, social media graphics, and web assets.

• Include case studies or detailed examples of projects where you collaborated with marketing or cross-functional teams to achieve specific business objectives.

• Highlight your ability to maintain and champion brand identity, showcasing how you applied brand guidelines consistently across different applications.

• Present examples of print-ready artwork preparation, detailing your process for ensuring accuracy and meeting vendor specifications.

Process Documentation:

• Be prepared to discuss your design process, from initial brief and concept development to revisions and final delivery, emphasizing how you ensure client satisfaction and project success.

• Articulate your approach to managing multiple projects simultaneously, including your strategies for prioritization, time management, and meeting deadlines.

• Provide examples of how you have collaborated with internal stakeholders (e.g., Marketing, Sales, Operations) to gather requirements and integrate feedback into your designs.

• Explain your workflow for preparing and delivering final artwork to printers or digital platforms, including your quality assurance steps.

📝 Enhancement Note: For a graphic design role focused on marketing and brand representation, a robust portfolio is paramount. It should not only showcase creative talent but also demonstrate an understanding of business objectives, brand stewardship, and the technical processes involved in delivering final assets. The emphasis on collaboration and process implies the need for candidates to articulate their workflow and problem-solving approaches.

💵 Compensation & Benefits

Salary Range: $60,000 - $65,000 CAD per year.

Benefits:

• Competitive salary within the specified range.

• Excellent benefit package with premiums paid by the company, likely including health, dental, and vision coverage.

• RRSP (Registered Retirement Savings Plan) matching contributions, offering financial planning support.

• Stable, year-round employment within a growing organization.

• Continuous training, learning, and development opportunities to enhance skills and career progression.

• A fun-loving work environment with strong social responsibility initiatives.

Working Hours: Typically 40 hours per week, with a hybrid work arrangement requiring 3 days per week in the Mississauga Head Office.

📝 Enhancement Note: The salary range of $60,000-$65,000 CAD for a Graphic Designer with 3-5 years of experience in Mississauga, Ontario, aligns with industry benchmarks for this region and experience level. The comprehensive benefits package, including company-paid premiums and RRSP matching, represents a strong total compensation offering, typical for established companies in Canada. The hybrid model with specific office days is a key aspect of the work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Equipment Rental. Cooper Equipment Rentals is a significant player in the Canadian market, providing a wide range of construction equipment for rent. The company emphasizes customer service and reliability.

Company Size: Cooper Equipment Rentals is a large organization with multiple locations across Canada, indicating a stable corporate structure with established processes.

Founded: The company has a history in the industry, suggesting a solid foundation and experience in serving the construction sector. The exact founding date is not provided, but its presence implies a mature business.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, working closely with marketing specialists, managers, and potentially other creative professionals.

• Collaboration extends to Sales, Operations, and external vendors, suggesting a matrixed approach to project execution.

Methodology:

• Design projects are driven by marketing campaign needs, brand initiatives, and internal team support requests.

• A collaborative approach to brainstorming and design reviews is encouraged.

• Emphasis on maintaining brand standards and ensuring visual consistency across all materials.

• Data-driven insights might be used to inform design choices, especially for digital assets and campaigns.

Company Website: https://www.cooperequipment.ca/

📝 Enhancement Note: Cooper Equipment Rentals operates within the essential service sector of equipment rental, suggesting a business that is resilient and plays a critical role in infrastructure and construction projects. The company culture appears to value customer orientation, teamwork, and professional development, as indicated by the benefits and training opportunities. The hybrid work model suggests a balance between in-office collaboration and remote flexibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer. It requires a solid foundation of design principles and software proficiency, combined with practical experience in applying these skills to business objectives. The role involves managing projects and collaborating across departments, indicating a step beyond entry-level responsibilities.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Director within the Marketing department. They will collaborate extensively with various internal teams (Sales, Operations) and external vendors, requiring strong communication and stakeholder management skills.

Operations Impact: The Graphic Designer's work directly impacts Cooper Equipment Rentals' brand perception, marketing effectiveness, and customer engagement. High-quality visual assets contribute to lead generation, client acquisition, and brand loyalty by presenting a professional and consistent image across all touchpoints.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, UX/UI design, or B2B marketing collateral.

• Advancement: Potential to move into a Senior Graphic Designer role, a Creative Lead position, or even a Marketing Specialist role with a strong design focus, depending on performance and career aspirations.

• Skill Development: Access to continuous training and development opportunities to stay current with design software, digital trends, and marketing strategies.

• Project Leadership: Increased responsibility for leading design aspects of major marketing campaigns and initiatives.

📝 Enhancement Note: This role offers a solid foundation for a graphic design career within a stable, large organization. The hybrid nature and emphasis on collaboration suggest opportunities to hone interpersonal and project management skills alongside creative ones. Growth potential is tied to demonstrating impact, continuous learning, and taking on more responsibility within the marketing function.

🌐 Work Environment

Office Type: Hybrid work arrangement, requiring 3 days per week at the Head Office in Mississauga, ON. This suggests a professional office setting designed for collaboration and focused work.

Office Location(s): Head Office located in Mississauga, Ontario. This location is accessible for commuting and provides the necessary infrastructure for in-person collaboration.

Workspace Context:

• The Mississauga Head Office likely offers a professional and collaborative workspace, facilitating interaction with marketing colleagues and other departments.

• Access to standard office technology and potentially specialized design hardware/software will be available.

• The hybrid model allows for a balance between structured in-office collaboration and focused work from a remote location.

Work Schedule: The standard work schedule is likely 40 hours per week, with flexibility on remote days. The hybrid model requires presence in the office for specific days, ensuring team cohesion and in-person interaction.

📝 Enhancement Note: The hybrid model is a key feature, indicating a modern work approach. The requirement for 3 days in the Mississauga office suggests a need for candidates who can effectively balance remote work with in-person collaboration, team meetings, and brand immersion. This setup is designed to offer flexibility while maintaining team connectivity and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• First Interview: Typically with the hiring manager (e.g., Marketing Manager), focusing on your experience, design approach, and cultural fit. Be prepared to discuss your portfolio highlights.

• Skills Assessment/Case Study: You may be asked to complete a design task or present a case study from your portfolio, demonstrating your problem-solving skills, creative process, and ability to meet project requirements under specific constraints.

• Final Interview: Potentially with senior leadership or other key stakeholders, focusing on strategic thinking, collaboration, and long-term fit within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills relevant to this role (B2B, print, digital, brand consistency).

• Showcase Process: For each project, briefly explain the brief, your creative process, challenges faced, and the final outcome. Highlight how your design met the client's objectives.

• Highlight Collaboration: If possible, include projects where you worked with teams or clients, emphasizing your communication and collaboration skills.

• Prepare for Print: Be ready to discuss your process for preparing print-ready files, demonstrating technical understanding.

• Digital Examples: Include examples of digital assets like web banners, social media graphics, or website elements.

• Brand Stewardship: Emphasize projects where you maintained or developed brand identity.

Challenge Preparation:

• If a design challenge is given, thoroughly understand the brief, target audience, and objectives.

• Focus on delivering a clear, well-reasoned design solution that aligns with Cooper's brand.

• Be prepared to present and justify your design choices, demonstrating your thought process and problem-solving abilities.

• Practice articulating your design rationale concisely and effectively.

📝 Enhancement Note: The portfolio is the most critical element of the application for a Graphic Designer. It should be a curated showcase of relevant work that demonstrates creativity, technical skill, and an understanding of business objectives. Being able to articulate the "why" behind design choices during interviews and potential case studies is as important as the visual output itself.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential, with particular emphasis on:

  • Adobe Photoshop: For image manipulation, digital asset creation, and web graphics.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design of brochures, catalogues, flyers, and print collateral.

• Adobe After Effects: Preferred for motion graphics and video editing.

• Microsoft Office Suite: Word, Excel, and PowerPoint for content integration, presentations, and internal documentation.

Analytics & Reporting:

CRM & Automation:

• Not directly used by the Graphic Designer, but understanding how marketing assets are deployed via CRM or marketing automation platforms could provide context for asset requirements.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The mention of After Effects, video editing, and motion graphics indicates a desire for a designer with broader digital media capabilities. Familiarity with Microsoft Office is also a practical requirement for day-to-day tasks.

👥 Team Culture & Values

Operations Values:

• Customer-Oriented: A strong focus on understanding and meeting the needs of internal and external customers, translating into design solutions that serve their purpose.

• Collaboration: A team-oriented approach where ideas are shared, and projects are tackled collectively, fostering a supportive work environment.

• Professionalism & Reliability: Commitment to delivering high-quality work on time and maintaining brand integrity.

• Safety-Minded: Reflecting the company's core values in all communications and visual representations.

• Continuous Improvement: Embracing learning and development to enhance skills and contribute to the evolving needs of the company.

Collaboration Style:

• Open communication and active participation in brainstorming and design reviews.

• Willingness to work closely with marketing, sales, and operations teams to ensure alignment and achieve shared goals.

• Proactive engagement with external vendors and agencies to ensure project success.

• A culture that values constructive feedback and iterative design processes.

📝 Enhancement Note: The company values emphasize a customer-centric approach, teamwork, and professional growth. For a Graphic Designer, this translates to creating designs that effectively communicate value to customers, collaborating seamlessly with internal teams, and continuously improving their craft and understanding of the business.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and meet marketing objectives.

• Managing Multiple Projects and Deadlines: Juggling various design requests from different departments under tight timelines, requiring strong prioritization and time management skills.

• Adapting to Evolving Design Trends and Technologies: Staying current with new software features, design styles, and digital platforms to ensure Cooper's visual identity remains modern and effective.

• Communicating Design Rationale: Clearly articulating the strategic thinking and creative decisions behind design choices to non-design stakeholders.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to become proficient in advanced features of Adobe Creative Suite, including motion graphics and video editing.

• Industry Workshops & Webinars: Access to training on the latest design trends, digital marketing strategies, and B2B communication best practices.

• Cross-Functional Exposure: Gaining a deeper understanding of sales, marketing, and operations functions, which can inform more effective design solutions.

• Mentorship: Potential to learn from senior marketing or design professionals within the organization.

📝 Enhancement Note: The challenges are typical for a graphic designer in a corporate setting. The growth opportunities are tied to the company's investment in employee development and the designer's proactive pursuit of new skills and responsibilities. The hybrid nature of the role also presents a learning curve in effective remote collaboration and communication.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design project from initial concept to final delivery, especially when working with multiple stakeholders." (Focus on process, collaboration, and project management.)

• "How do you ensure brand consistency across various design projects and mediums? Can you provide an example?" (Focus on brand stewardship and attention to detail.)

• "Walk me through a B2B marketing campaign you designed. What were the objectives, your creative approach, and the results?" (Focus on strategic thinking and impact.)

Company & Culture Questions:

• "What excites you about Cooper Equipment Rentals and this Graphic Designer role?" (Show genuine interest in the company and industry.)

• "How do you approach collaboration with non-design teams like Sales or Operations?" (Highlight your communication and teamwork skills.)

• "Describe a time you had to manage competing priorities or tight deadlines. How did you handle it?" (Demonstrate time management and problem-solving.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the context, your role, the challenge, your solution, and the outcome.

• Highlight Key Skills: Point out specific examples that showcase your proficiency in Adobe Suite, print production, digital design, and brand application.

• Quantify Impact: If possible, mention metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, improved brand recall).

• Be Concise: Present your strongest work efficiently, respecting the interviewer's time. Practice your talking points.

• Prepare for Technical Questions: Be ready to discuss file formats, color profiles, and print specifications.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, strong communication, and an understanding of how design supports business goals. The portfolio is central, so candidates must be prepared to discuss their work in detail, highlighting process, rationale, and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the designated link on the Dayforce portal.

• Customize Your Resume: Tailor your resume to highlight the 3-5 years of experience, specific Adobe Creative Suite proficiencies (Photoshop, Illustrator, InDesign, After Effects), and any B2B or industrial/construction sector experience. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a digital portfolio (e.g., PDF or website link) that showcases 3-5 of your strongest, most relevant design projects, emphasizing print, digital, and brand consistency. Include examples of your process and collaboration.

• Prepare for Interview Questions: Practice answering common graphic design interview questions, focusing on your creative process, problem-solving skills, and ability to work within brand guidelines and deadlines.

• Research Cooper Equipment Rentals: Familiarize yourself with the company's website, services, and current marketing materials. Understand their brand identity and target audience to articulate how your skills align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.