Graphic Designer (Hulu)

📍 Job Overview

Job Title: Graphic Designer (Hulu)
Company: The Walt Disney Company
Location: Burbank, CA, USA
Job Type: FULL_TIME
Category: Marketing / Graphic Design
Date Posted: 2025-08-06
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual assets to support Hulu's brand initiatives, original content promotion, and subscriber growth strategies, leveraging strong graphic design principles.
• The Graphic Designer will be responsible for conceptualizing and executing high-quality designs for diverse marketing channels, including social media, digital advertising, and event promotions.
• A key aspect of this role involves providing design oversight and guidance to external agency partners and junior team members, ensuring brand consistency and creative excellence.
• The position requires a collaborative approach, working closely with marketing teams, project managers, and other creative professionals to deliver impactful visual solutions within specified timelines and budgets.

📝 Enhancement Note: While the original posting is for a Graphic Designer, this enhancement frames the role within the context of operations, specifically focusing on how design supports marketing operations and GTM (Go-To-Market) strategies for a major entertainment brand like Hulu. The emphasis is on the strategic application of design to achieve business objectives such as subscriber growth and brand enhancement.

📈 Primary Responsibilities

• Conceptualize and design visually engaging graphics for Hulu's brand marketing, original content launches, and subscriber acquisition campaigns across various digital platforms.
• Develop creative visual assets for social media campaigns, including static images, animated GIFs, and short video elements, optimized for platform performance and audience engagement.
• Design promotional materials for product features, marketing initiatives, and special events, ensuring alignment with Hulu's brand identity and campaign objectives.
• Provide art direction and design oversight for external creative agencies and production partners, ensuring their deliverables meet Hulu's brand standards and project requirements.
• Collaborate with project managers and marketing stakeholders to understand creative briefs, manage project timelines, and deliver high-quality design solutions that meet business goals.
• Review and provide constructive feedback on design work from junior team members and agency partners to maintain a high standard of creative output.

📝 Enhancement Note: The responsibilities have been expanded to reflect typical duties of a mid-level designer within a marketing operations context, emphasizing the strategic use of design for business objectives and the management of external creative resources, which are common in operations-centric roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field, or equivalent practical experience.

Experience:

• A minimum of 3 years of professional experience in graphic design, visual communication, or creative production roles, preferably within a fast-paced marketing or agency environment.
• Demonstrated experience in designing for digital platforms, including social media, web, and mobile applications.

Required Skills:

• Graphic Design Proficiency: Expert-level command of graphic design principles, including typography, color theory, layout, and composition.
• Adobe Creative Suite: Strong, hands-on proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for creating and manipulating visual assets.
• Visual Storytelling: Ability to translate marketing objectives and brand messaging into compelling visual narratives.
• Communication Skills: Excellent verbal and written communication skills for articulating design concepts, providing feedback, and collaborating effectively with cross-functional teams.

Preferred Skills:

• Media/Entertainment Industry Experience: Previous experience working within the media, entertainment, or streaming services sector is highly desirable.
• Motion Graphics/Video Editing: Familiarity with motion graphics software (e.g., Adobe After Effects) or video editing tools (e.g., Adobe Premiere Pro) for dynamic content creation.
• Understanding of Marketing Campaigns: Knowledge of marketing campaign structures, digital advertising best practices, and audience segmentation to inform design decisions.
• Project Management Basics: Familiarity with project management methodologies and tools to manage design workflows efficiently.

📝 Enhancement Note: The skills section has been augmented with operations-relevant competencies such as understanding marketing campaigns and basic project management, which are crucial for designers operating within a marketing operations framework. The "preferred skills" also highlight domain-specific knowledge that would be beneficial for this role at Hulu.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a range of graphic design projects, with a strong emphasis on digital marketing campaigns, social media creative, and brand identity work.
• Projects should demonstrate a clear understanding of design strategy and how visual elements were used to achieve specific marketing objectives (e.g., engagement, conversion, brand awareness).
• Include case studies or project descriptions that highlight your design process, from initial concept and research to final execution and any iterative improvements.
• Showcase proficiency in using industry-standard design software (Adobe Creative Suite) and highlight any experience with digital asset management systems or creative workflow tools.
• Evidence of designing for different platforms and formats, demonstrating adaptability and an understanding of platform-specific best practices.

Process Documentation:

• Examples of workflow processes you have followed for design projects, including brief interpretation, concept development, stakeholder feedback integration, and final asset delivery.
• Documentation of how you have managed design revisions and incorporated feedback to refine creative output, demonstrating a structured approach to the design lifecycle.
• If applicable, showcase experience in developing or adhering to brand guidelines and style guides to ensure design consistency across all outputs.

📝 Enhancement Note: This section emphasizes the importance of a portfolio that not only displays creative output but also demonstrates a structured design process and strategic thinking, aligning with the operational aspects of design execution within a marketing department.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this Graphic Designer position in Burbank, CA, is $78,200 to $104,800 per year. This range is based on a standard 40-hour work week. The final salary offered will be determined by factors such as internal equity, the candidate's geographic location, and their demonstrated knowledge, skills, and experience relevant to the role.

Benefits:

• Comprehensive Health Coverage: Access to medical insurance plans.
• Financial Well-being: Support through financial planning resources or benefits.
• Performance-Based Incentives: Eligibility for annual bonuses based on individual and company performance.
• Long-Term Incentives: Potential to receive long-term incentive units (e.g., stock options or restricted stock units) as part of the overall compensation package.
• Retirement Savings: Opportunities for retirement savings plans (e.g., 401k) with potential company matching.
• Paid Time Off: Generous vacation, sick leave, and holiday pay.

Working Hours:

• This is a full-time position with an expected standard work week of 40 hours. While a standard schedule is expected, flexibility may be required to meet project deadlines and business needs, particularly during critical campaign launches or events.

📝 Enhancement Note: The salary range provided is directly from the job posting. The benefits listed are standard for a company of Disney's size and scope, interpreted from the provided text. The working hours are also based on the explicit mention of a 40-hour work week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment / Streaming Services. Hulu operates in a highly competitive and dynamic sector, requiring constant innovation in content creation, marketing, and user experience to drive subscriber growth and engagement. Company Size: The Walt Disney Company is a global media conglomerate with a vast workforce, indicating a large, structured organization with numerous specialized departments. This implies access to extensive resources and opportunities for cross-functional collaboration. Founded: The Walt Disney Company was founded in 1923, bringing a legacy of storytelling and innovation. Hulu, as a subsidiary, benefits from this rich history while operating at the forefront of digital entertainment technology and content distribution.

Team Structure:

• The Graphic Designer will be part of the Hulu Creative Marketing team, a specialized unit focused on developing and executing marketing strategies for Hulu's brand and content.
• This team likely operates within a broader marketing or content division, with designers collaborating closely with marketing managers, content strategists, social media specialists, and project managers.
• Reporting lines would typically lead to a Creative Director or a Senior Marketing Manager, with project-based collaboration extending across various Hulu departments and potentially with central Disney marketing functions.

Methodology:

• Data-Driven Creativity: Design decisions are informed by market research, audience analytics, and campaign performance data to ensure maximum impact and ROI.
• Agile Marketing Processes: The team likely employs agile methodologies for campaign planning and execution, allowing for rapid iteration and adaptation to market changes.
• Brand Consistency Management: Robust processes are in place to maintain brand integrity and consistency across all creative outputs, ensuring a unified brand experience for subscribers.

Company Website: https://www.thewaltdisneycompany.com/

📝 Enhancement Note: This section contextualizes the role within The Walt Disney Company and specifically Hulu, highlighting the dynamic nature of the streaming industry and the company's legacy. It also infers typical team structures and operational methodologies common in large media organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), indicating a need for independent work on defined projects while also requiring collaboration and potential mentorship of junior team members or agency partners. It's a crucial stage for developing specialized skills and contributing to strategic marketing initiatives. Reporting Structure: The Graphic Designer is likely to report to a Creative Director or a Senior Manager within the Hulu Creative Marketing team. Project-specific reporting might also occur, involving collaboration with Project Managers or Marketing Leads for specific campaigns. Operations Impact: The work of the Graphic Designer directly impacts Hulu's ability to attract and retain subscribers by creating visually compelling marketing materials that effectively communicate the value of original content and brand offerings. Strong design execution contributes to higher engagement rates, improved brand perception, and ultimately, subscriber growth – key operational metrics for a streaming service.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, UI/UX design principles, or digital campaign creative strategy.
• Leadership Development: Potential to grow into a Senior Graphic Designer or Art Director role, taking on more significant creative direction and team leadership responsibilities.
• Cross-Functional Exposure: Opportunities to collaborate with and learn from various marketing functions, product teams, and content development groups within Hulu and The Walt Disney Company.
• Industry Exposure: Participation in industry events, workshops, and access to internal training programs to stay abreast of emerging design trends and technologies in media and entertainment.

📝 Enhancement Note: This analysis positions the Graphic Designer role within a career trajectory relevant to operations and marketing, emphasizing the impact of design on business outcomes and outlining potential growth paths within the organization.

🌐 Work Environment

Office Type: The role is based on-site in Burbank, CA, suggesting a traditional office environment that fosters in-person collaboration, team synergy, and direct access to resources and colleagues. Office Location(s): The primary office is located at 3800 W Alameda Ave, Burbank, CA. This location is a significant hub for entertainment and media companies, offering a vibrant professional ecosystem. Workspace Context:

• Collaborative Hub: The office environment likely encourages teamwork, with open spaces or dedicated collaboration areas for brainstorming and project discussions.
• Creative Resources: Access to state-of-the-art design software, hardware, and potentially, internal creative production facilities.
• Team Interaction: Frequent opportunities to interact with fellow designers, marketing professionals, and project managers, facilitating knowledge sharing and real-time feedback loops.

Work Schedule: A standard 40-hour work week is expected, with the potential for occasional extended hours to meet project deadlines or support critical campaign launches, typical for operational roles in fast-paced creative industries.

📝 Enhancement Note: This section provides insights into the physical work environment and its implications for collaboration and resource access, framed within the context of an on-site role in the media industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to discuss your experience and how it aligns with Hulu's brand and marketing needs.
• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or a case study related to a hypothetical Hulu marketing campaign. This will evaluate your design process, problem-solving skills, and ability to deliver creative solutions under time constraints.
• Team/Hiring Manager Interview: A discussion focused on your design philosophy, experience with collaboration, ability to take feedback, and understanding of marketing objectives. Prepare to articulate your design choices and their strategic rationale.
• Cultural Fit Interview: An assessment of how well you align with Hulu's and Disney's company culture, values, and collaborative working style.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant projects (3-5 key pieces) that best showcase your skills for this specific role (digital marketing, social media, brand work).
• Showcase Process: For each project, briefly explain the brief, your role, the creative challenges, your design process, and the outcome or impact. Highlight how your design solved a problem or met a business objective.
• Demonstrate Versatility: Include examples across different platforms and styles to show your adaptability. If you have motion graphics or video editing experience, include relevant clips.
• High-Quality Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-resolution images and clear, concise descriptions.

Challenge Preparation:

• Understand the Brand: Thoroughly research Hulu's current brand identity, marketing campaigns, target audience, and recent content releases.
• Think Strategically: When preparing for a creative challenge, consider the marketing objectives behind the design task. How can your design drive subscriber growth, engagement, or brand affinity?
• Practice Articulation: Be ready to clearly explain your design choices, the rationale behind them, and how they address the project brief. Practice presenting your work concisely and confidently.

📝 Enhancement Note: This section provides a strategic approach to the application and interview process, focusing on portfolio curation, creative challenge preparation, and articulating the impact of design within a marketing operations framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is essential for all graphic design tasks.
• Digital Asset Management (DAM) Systems: Familiarity with DAM systems for organizing, storing, and retrieving creative assets is beneficial.
• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, or Asana for team communication and project management.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret basic web analytics to inform design decisions related to website performance or user engagement.
• Social Media Analytics: Familiarity with native analytics dashboards on platforms like Instagram, Facebook, or Twitter to measure the performance of social graphics.

CRM & Automation:

• CRM Software (e.g., Salesforce, HubSpot): While not a direct requirement, an understanding of how customer data and marketing automation influence campaign creative can be advantageous.
• Project Management Software (e.g., Jira, Asana, Trello): Proficiency in using project management tools to track design tasks, manage workflows, and collaborate with teams.

📝 Enhancement Note: This section identifies key software and tools relevant to a graphic designer role within a marketing operations context, focusing on design software, collaboration tools, and basic analytics/project management platforms.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop fresh, engaging visual concepts that resonate with the target audience.
• Collaboration & Teamwork: A commitment to working effectively with diverse teams, sharing ideas, and contributing to a positive and productive work environment.
• Data-Informed Decisions: An approach that balances creative intuition with data insights to ensure marketing efforts are effective and strategically aligned.
• Efficiency & Agility: A focus on delivering high-quality work efficiently, adapting to changing priorities, and embracing agile methodologies for campaign execution.
• Brand Stewardship: A dedication to upholding and enhancing the Hulu brand identity through consistent and impactful visual communication.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing managers, content strategists, and project managers, fostering a collaborative environment where creative input is integrated into broader marketing strategies.
• Feedback-Oriented: An open culture for giving and receiving constructive feedback on design work, promoting continuous improvement and shared learning.
• Proactive Communication: Regular communication is key to ensuring alignment on project goals, timelines, and creative direction.

📝 Enhancement Note: This section infers the likely values and collaboration styles of a creative team within a large media company like Disney/Hulu, emphasizing the operational aspects of teamwork and data-driven creativity.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The media and entertainment industry demands quick turnarounds and the ability to adapt to rapidly evolving trends and campaign needs. This requires strong time management and prioritization skills.
• Balancing Brand Consistency with Creative Innovation: The need to adhere to strict brand guidelines while still producing fresh and innovative creative assets can be a delicate balancing act.
• Managing Multiple Stakeholders: Working with various teams and stakeholders, each with potentially different priorities and feedback, requires strong communication and negotiation skills to ensure project success.
• Measuring Design Impact: Quantifying the direct impact of design elements on key business metrics like subscriber growth can be challenging, requiring a focus on data analysis and attribution.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to courses and workshops to master new features in Adobe Creative Suite or explore emerging design technologies.
• Industry Best Practices: Opportunities to attend webinars, conferences, or internal brown bag sessions on digital marketing trends, social media creative, and visual storytelling techniques.
• Mentorship Programs: Potential to be mentored by senior designers or creative leaders, gaining insights into career progression and advanced creative strategies.
• Cross-Departmental Exposure: Opportunities to work on projects with other creative or marketing teams, broadening your understanding of the entertainment business and potential career paths.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and industry, framing them as opportunities for skill development and professional growth, which is a key consideration for operations-focused professionals.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for subscriber growth versus promoting specific content?" (Focus on tailoring visual strategy to different marketing objectives.)
• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Highlight your collaboration, communication, and problem-solving skills.)
• "Walk me through your process for creating social media graphics for a new show launch. What factors do you consider?" (Demonstrate your understanding of platform optimization and creative strategy.)
• "How do you ensure brand consistency across various marketing materials, especially when working with external partners?" (Emphasize your experience with brand guidelines and oversight.)

Company & Culture Questions:

• "What excites you most about working for Hulu and The Walt Disney Company?" (Show genuine enthusiasm for the brand and its content.)
• "How do you stay updated on design trends and incorporate them into your work while respecting brand guidelines?" (Demonstrate your proactive learning and creative balance.)
• "Describe your ideal collaborative environment. How do you contribute to a positive team dynamic?" (Align your working style with their presumed culture of collaboration.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a mini-case study – the problem (brief), your solution (design process), and the result (impact or outcome).
• Highlight Strategy: Clearly articulate the strategic thinking behind your design choices. Why did you choose a particular color palette, typography, or visual metaphor? How did it serve the campaign's goals?
• Quantify Impact: If possible, include metrics or data that demonstrate the success of your designs (e.g., increased engagement rates, click-through rates, positive feedback).
• Be Concise and Confident: Practice presenting your work efficiently and confidently, anticipating questions about your process and decisions.

📝 Enhancement Note: This section provides targeted interview preparation advice, focusing on strategy-driven questions relevant to marketing operations and design execution, along with portfolio presentation tips that emphasize strategic rationale and measurable impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday portal link.
• Portfolio Customization: Ensure your portfolio prominently features your strongest digital marketing, social media, and brand identity design work. Tailor your project selection to showcase experience relevant to the entertainment industry and streaming services.
• Resume Optimization: Update your resume to highlight achievements and responsibilities using keywords from the job description, such as "graphic design," "Adobe Creative Suite," "social media graphics," "brand marketing," and "creative production." Quantify your accomplishments whenever possible (e.g., "designed assets that increased engagement by X%").
• Interview Preparation: Practice articulating your design process, strategic thinking behind your creative choices, and how your work contributes to business objectives like subscriber growth. Prepare specific examples for behavioral questions related to collaboration and feedback.
• Company Research: Familiarize yourself with Hulu's current marketing campaigns, original content, and overall brand messaging. Understand The Walt Disney Company's broader mission and values to demonstrate your cultural fit and genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with The Walt Disney Company before making application decisions.