Graphic Designer Freelance

📍 Job Overview

Job Title: Graphic Designer Freelance
Company: Qiscus
Location: Yogyakarta, Special Region of Yogyakarta, Indonesia
Job Type: Freelance/Contract
Category: Marketing Operations / Creative Services
Date Posted: January 22, 2026
Experience Level: Mid-Level (2-5 years)
Remote Status: Remote OK

🚀 Role Summary

• This freelance role focuses on creating compelling visual assets to support Qiscus's marketing campaigns, events, and brand communications, demanding a strong understanding of visual storytelling and brand consistency.
• The position requires proficiency in industry-standard design software and the ability to translate complex briefs into clear, engaging graphic materials that resonate with target audiences.
• The Graphic Designer will be instrumental in maintaining Qiscus's visual identity across all digital and physical touchpoints, ensuring a cohesive and professional brand presence.
• This role emphasizes effective time management and collaboration with the marketing team to deliver high-quality design solutions within defined project timelines.

📝 Enhancement Note: While the original listing is for a "Graphic Designer Freelance", this enhanced description frames it within a broader "Marketing Operations / Creative Services" category to highlight its strategic importance to GTM functions. The "Remote OK" status is also clearly indicated.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including social media graphics, digital ads, email templates, presentation slides, infographics, and event materials (e.g., banners, brochures).
• Translate marketing briefs, campaign objectives, and abstract concepts into visually appealing and effective design solutions that capture audience attention.
• Manage a diverse workload of design projects, prioritizing tasks effectively to meet multiple overlapping deadlines and project scopes.
• Uphold and meticulously apply Qiscus's brand guidelines, ensuring all visual outputs are consistent with the company's established visual identity and tone.
• Collaborate closely with the marketing team, actively seeking and incorporating feedback to iteratively refine designs and achieve desired outcomes.
• Ensure visual consistency across all platforms and campaign materials, from social media posts to website assets and event signage.
• Contribute creative ideas and innovative design approaches to enhance the effectiveness of marketing communications and brand engagement strategies.

📝 Enhancement Note: The responsibilities have been expanded to include specific types of marketing collateral relevant to a B2B SaaS company like Qiscus, emphasizing the strategic contribution to marketing efforts rather than just execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Arts, Communications, or a related field is highly beneficial and often expected for mid-level roles. A portfolio demonstrating practical application is paramount.
Experience: A minimum of 2-5 years of proven experience as a Graphic Designer, with a significant portion focused on digital marketing, campaign materials, and brand-related design work. Experience in a freelance capacity or within an agency setting is advantageous.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually compelling graphics for digital and print mediums.
• Design Software Mastery: Advanced proficiency in industry-standard tools such as Adobe Illustrator, Photoshop, and Figma.
• Visual Communication: Strong understanding of layout, typography, color theory, and visual hierarchy to effectively convey messages.
• Brand Stewardship: Ability to interpret and strictly adhere to brand guidelines and visual identity standards.
• Creative Problem-Solving: Capacity to translate abstract concepts and briefs into concrete, impactful visual designs.
• Time Management: Excellent organizational skills with a proven ability to manage multiple projects and meet tight deadlines consistently.

Preferred Skills:

• Marketing Collateral Design: Specific experience designing for social media campaigns, digital advertising, email marketing, and presentation decks.
• Event Design: Experience creating graphics for physical or virtual events, including banners, signage, and promotional materials.
• Figma Expertise: Advanced skills in Figma for collaborative design workflows and prototyping.
• Understanding of B2B SaaS Marketing: Familiarity with the visual language and communication needs of technology companies.

📝 Enhancement Note: The skills have been categorized into "Required" and "Preferred" and elaborated upon with specific operations-relevant contexts. Figma is highlighted as a preferred skill due to its increasing prevalence in collaborative design environments, which is crucial for remote freelance roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Marketing Focus: Showcase a minimum of 5-7 projects demonstrating expertise in creating graphics for social media, digital ads, email campaigns, and presentations.
• Brand Guideline Adherence: Include examples where you successfully applied or adapted existing brand guidelines, proving your ability to maintain visual consistency.
• Creative Translation: Present case studies or examples that clearly illustrate how you translated a client brief or concept into a final visual design.
• Variety of Deliverables: Demonstrate proficiency across different design formats, including static images, motion graphics (if applicable), and presentation layouts.
• Impact & ROI (if possible): If available, include metrics or qualitative feedback on how your designs contributed to campaign success, engagement, or brand perception.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow, from initial brief intake and concept development to revision rounds and final delivery.
• Collaboration Methods: Articulate how you collaborate with clients or marketing teams, including communication channels, feedback mechanisms, and revision processes.
• Tool Proficiency Articulation: While not requiring formal documentation, be ready to discuss your experience and comfort level with specific design tools and their application in your workflow.

📝 Enhancement Note: This section is crucial for freelance roles. The emphasis is on a portfolio that demonstrates practical application, understanding of marketing objectives, and ability to work within defined brand parameters, which are key for operations and marketing alignment.

💵 Compensation & Benefits

Salary Range: As a freelance role in Yogyakarta, Indonesia, compensation will likely be project-based or an hourly rate. Based on industry standards for mid-level freelance graphic designers with 2-5 years of experience in Indonesia, an estimated hourly rate could range from IDR 75,000 to IDR 200,000 (approximately $5 - $13 USD per hour), depending on the complexity of projects, scope of work, and the designer's portfolio. Project-based fees would be negotiated accordingly.

Benefits:

• Flexible Work Schedule: As a freelance contractor, you have the autonomy to set your own working hours, provided project deadlines are met.
• Remote Work Opportunity: The role is remote-friendly, allowing you to work from any location with a reliable internet connection.
• Exposure to Innovative Technology: Opportunity to contribute visually to a cutting-edge Agentic Customer Engagement Platform, gaining experience in the SaaS industry.
• Project Diversity: Work on a variety of marketing initiatives, expanding your portfolio and design skills across different campaign types.
• Direct Collaboration: Engage directly with the marketing team, fostering clear communication and understanding of business objectives.

Working Hours: This is a freelance position, so there are no fixed working hours. The expectation is that the designer will dedicate sufficient time to complete assigned projects within agreed-upon deadlines. This typically translates to an estimated 20-40 hours per week depending on project volume and complexity.

📝 Enhancement Note: A salary range estimation for a freelance role in Indonesia is provided, with a clear methodology. Benefits are framed to highlight the advantages of freelance and remote work, tailored to the context of a tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Qiscus operates in the Software as a Service (SaaS) industry, specifically focusing on Customer Engagement Platforms. This sector is characterized by rapid innovation, a data-driven approach, and a strong emphasis on user experience and scalability.
Company Size: Qiscus is a growing technology company, likely falling into the medium-sized category (50-200 employees). This size often means a dynamic environment where individuals can have a noticeable impact, with streamlined decision-making processes and a collaborative spirit.
Founded: Founded in 2016, Qiscus has a decade of experience in developing its Agentic Customer Engagement Platform. This history suggests a company that has moved beyond its startup phase and established a solid foundation, while still retaining an innovative and forward-thinking culture.

Team Structure:

• Marketing Team: The designer will primarily collaborate with the marketing team, which typically includes roles such as Marketing Managers, Content Specialists, Digital Marketers, and potentially Campaign Managers.
• Cross-functional Collaboration: While the primary interaction is with marketing, there may be opportunities to collaborate with product or sales teams on specific collateral needs.
• Reporting: As a freelancer, direct reporting is typically to a Marketing Manager or a designated point person responsible for design project assignments and approvals.

Methodology:

• Data-Driven Design: Marketing efforts at Qiscus are likely informed by data analytics, meaning designs may need to be optimized for conversion rates, engagement metrics, and A/B testing.
• Agile Marketing Principles: The company may employ agile methodologies for marketing campaigns, requiring designers to be adaptable and responsive to evolving project requirements.
• Customer-Centric Approach: The core product is about customer engagement, so design thinking often revolves around understanding user needs and creating intuitive, appealing visuals for various customer segments.

Company Website: https://qiscus.com/

📝 Enhancement Note: Company context is derived from the provided description and general knowledge of the SaaS industry. The emphasis is on how this context impacts the design role, particularly regarding data-driven marketing and agile processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Graphic Designer. It requires a solid foundation of design skills and a proven track record, but not necessarily extensive strategic leadership or team management responsibilities typical of senior or lead roles. The focus is on skilled execution and creative contribution within defined project scopes.
Reporting Structure: As a freelance contractor, the designer will report to a specific point person within the marketing department, likely a Marketing Manager or a Senior Designer overseeing freelance resources. This structure allows for clear direction and feedback while providing autonomy in execution.
Operations Impact: The Graphic Designer's work directly impacts Qiscus's Go-To-Market (GTM) strategy by creating visual assets that enhance brand recognition, support lead generation campaigns, improve marketing material effectiveness, and contribute to overall brand perception in the competitive SaaS market. High-quality visuals are critical for capturing attention and conveying the value proposition of a technology platform.

Growth Opportunities:

• Portfolio Expansion: Develop a robust portfolio with diverse projects in the B2B SaaS sector, which can lead to higher-paying freelance opportunities or full-time roles.
• Skill Specialization: Gain deeper expertise in specific design areas like motion graphics, UI/UX for marketing assets, or data visualization through project exposure.
• Industry Insight: Develop a strong understanding of marketing strategies and visual communication within the customer engagement technology space.
• Networking: Build professional relationships within the Qiscus marketing team, potentially leading to future collaborations or referrals.

📝 Enhancement Note: The "Operations Impact" section is tailored to explain how a design role contributes to broader GTM and revenue operations objectives, even if not directly performing those functions. Growth is framed around freelance career progression and skill development.

🌐 Work Environment

Office Type: This is a remote freelance position. The "office" is wherever the designer has a suitable workspace with reliable internet connectivity. This implies a need for self-discipline and effective remote communication.
Office Location(s): While the company headquarters may be in Yogyakarta, Indonesia, the freelance role is not tied to a physical office location. This offers global flexibility for the designer.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., email, Slack, project management software) and video conferencing.
• Technology Stack: Access to Qiscus's internal tools for project management and communication is expected, along with the designer's own robust hardware and software setup.
• Creative Autonomy: While brand guidelines and marketing objectives must be followed, there is likely a degree of creative freedom within project scopes to develop compelling visual solutions.

Work Schedule: As a freelance contract, the work schedule is flexible. The designer is responsible for managing their time to meet project deadlines and potentially attend scheduled virtual meetings with the marketing team. This flexibility is a key benefit of contract work.

📝 Enhancement Note: The "Work Environment" is defined by the remote, freelance nature of the role, focusing on the digital tools and collaborative practices involved.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the applicant's resume and portfolio to assess qualifications and relevant experience.
• Portfolio Presentation: A virtual meeting where the candidate presents selected projects from their portfolio, discussing their design process, creative choices, and the impact of their work.
• Skills Assessment/Test Project: Potentially a small, paid test project or a design challenge to evaluate practical skills, adherence to brand guidelines, and ability to meet deadlines.
• Team/Manager Interview: A discussion with the hiring manager or marketing lead to assess cultural fit, communication style, and understanding of Qiscus's brand and marketing objectives.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the responsibilities outlined in the job description, emphasizing digital marketing collateral, campaign designs, and brand consistency.
• Tell a Story: For each project, be prepared to discuss:
  • The brief/objective
  • Your role and design process
  • Creative challenges and solutions
  • The final outcome and its impact (if measurable)
• Highlight Brand Adherence: Showcase examples where you successfully worked within established brand guidelines, demonstrating your ability to maintain visual integrity.
• Showcase Tool Proficiency: Include examples that implicitly or explicitly demonstrate your mastery of tools like Illustrator, Photoshop, and Figma.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Brand: Thoroughly review Qiscus's website, social media, and existing marketing materials to grasp their visual identity, tone, and target audience.
• Review Design Briefs: If a test project is assigned, carefully analyze the brief, identify key objectives, and plan your approach before diving into design.
• Time Management Practice: Practice completing design tasks within a simulated timeframe to ensure you can deliver quality work efficiently.
• Articulate Your Process: Be ready to clearly and concisely explain your design decisions and thought process, as this is as important as the final output.

📝 Enhancement Note: This section provides actionable advice for freelancers applying for design roles, focusing on portfolio presentation and how to approach potential test projects, which are common in freelance hiring.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe Illustrator: Essential for vector graphics, logos, icons, and complex illustrations.
  • Adobe Photoshop: Crucial for image editing, retouching, digital illustrations, and web graphics.
• Figma: Highly preferred for collaborative design, UI/UX mockups for digital assets, prototyping, and efficient handoff to developers or marketing teams.
• Other Potential Tools:
  • Canva: For quick social media graphics or simpler collateral, though less likely for a mid-level role at a tech company.
  • Adobe After Effects: For motion graphics if the role expands into animated content.

Analytics & Reporting:

• While the designer won't directly manage analytics, understanding how design impacts metrics is key. Familiarity with how design performance is measured (e.g., click-through rates on ads, engagement on social media) is beneficial.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Familiarity with how email templates and campaign assets are implemented within these systems can be advantageous.
• Project Management Tools (e.g., Asana, Trello, Monday.com): Experience using platforms for task management, progress tracking, and team collaboration is expected for remote freelance work.

📝 Enhancement Note: This section is critical for operations and creative roles. It details the specific software and tools expected, categorized by function, to give candidates a clear understanding of the technical requirements.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with the marketing team, sharing ideas, and contributing to collective goals.
• Creativity & Innovation: Encouraging fresh perspectives and innovative design solutions that align with Qiscus's forward-thinking technology focus.
• Data-Informed Decisions: While a designer, understanding how visuals contribute to marketing KPIs and being open to feedback based on performance data.
• Quality & Precision: A commitment to delivering high-quality, polished, and error-free design work that upholds brand standards.
• Adaptability: The ability to adjust to evolving project needs, feedback, and campaign objectives in a fast-paced tech environment.

Collaboration Style:

• Remote & Asynchronous: Expect to collaborate primarily through digital channels, with clear communication protocols for updates, feedback, and approvals.
• Feedback Integration: A willingness to receive and incorporate constructive criticism from the marketing team to refine designs.
• Proactive Communication: Keeping stakeholders informed about project progress, potential roadblocks, and estimated timelines.
• Shared Vision: Working towards a common understanding of campaign goals and brand messaging to ensure design output is strategically aligned.

📝 Enhancement Note: This section translates company values and collaboration styles into practical expectations for a remote freelance designer, emphasizing how they integrate with the broader marketing and operations culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: Finding the sweet spot between adhering strictly to brand guidelines and injecting fresh, creative ideas to make designs stand out.
• Managing Multiple Stakeholders & Feedback: Navigating diverse opinions and feedback from various marketing team members to arrive at a unified design solution.
• Remote Collaboration Nuances: Overcoming potential communication barriers and ensuring seamless collaboration without face-to-face interaction.
• Adapting to Evolving Marketing Needs: Quickly understanding new campaign objectives or shifts in marketing strategy and translating them into effective visuals.

Learning & Development Opportunities:

• SaaS Industry Exposure: Gaining practical experience designing for a B2B SaaS company, understanding its unique marketing challenges and visual language.
• Portfolio Enhancement: Adding high-impact projects for a recognized tech company to your professional portfolio.
• Remote Work Best Practices: Sharpening skills in remote collaboration, time management, and digital communication.
• Exposure to Marketing Strategy: Understanding how design supports broader marketing campaigns and GTM initiatives.

📝 Enhancement Note: Challenges are framed to prepare the candidate for potential difficulties, while growth opportunities highlight the specific benefits of taking on this role within a tech company, particularly for a freelancer.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and translating it into a final design. How do you ensure it meets the client's objectives?" (Focus on your workflow, research, concept development, and client feedback integration.)
• "How do you balance maintaining strict brand guidelines with bringing your own creative flair to a design?" (Prepare examples of how you've successfully navigated this.)
• "Can you walk us through a project in your portfolio that you're particularly proud of? What was the challenge, your approach, and the outcome?" (Prepare 1-2 strong case studies.)

Company & Culture Questions:

• "What do you know about Qiscus and our Agentic Customer Engagement Platform?" (Research the company thoroughly.)
• "How do you approach collaboration with a remote team, especially when providing or receiving feedback?" (Emphasize proactive communication and a constructive attitude.)
• "How do you ensure your designs align with marketing goals and contribute to business objectives?" (Connect your design work to potential impact on engagement, conversions, or brand perception.)

Portfolio Presentation Strategy:

• Select Targeted Projects: Choose designs that best showcase your ability to create marketing collateral, adhere to brand guidelines, and solve visual communication problems.
• Quantify Impact When Possible: If you have metrics (e.g., increased engagement, higher click-through rates), present them. If not, focus on the strategic intent and creative problem-solving.
• Articulate Your 'Why': For each project, clearly explain the problem, your creative solution, and why you made specific design choices.
• Demonstrate Tool Proficiency: While presenting, you can mention the tools used and how they facilitated your process. Be ready to discuss your comfort level with Figma.

📝 Enhancement Note: This section provides concrete examples of interview questions tailored to a freelance design role within a tech company, focusing on process, brand, and impact.

📌 Application Steps

To apply for this freelance Graphic Designer position:

• Submit your application through the careers page link provided.
• Portfolio Customization: Ensure your submitted portfolio highlights digital marketing assets, campaign graphics, and examples of brand guideline adherence. Tailor your portfolio to showcase relevance to the B2B SaaS industry if possible.
• Resume Optimization: Update your resume to clearly state your freelance experience, proficiency in Adobe Illustrator, Photoshop, and Figma, and any experience with marketing collateral or brand communication. Highlight achievements and project types.
• Interview Preparation: Practice articulating your design process, creative rationale, and experience with remote collaboration. Be ready to present 1-2 key portfolio pieces in detail.
• Company Research: Thoroughly review Qiscus's website, product, and marketing materials to understand their brand, target audience, and overall business objectives before any interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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