Graphic Designer - Fokus Performance Marketing (gn)

📍 Job Overview

Job Title: Graphic Designer - Performance Marketing Focus (m/f/d) Company: The Quality Group GmbH Location: Germany, remote Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: November 5, 2025 Experience Level: 2-5 years Remote Status: Fully Remote

🚀 Role Summary

• Design and execute visually compelling creative assets specifically for performance marketing campaigns, with a strong emphasis on paid social media platforms.
• Collaborate closely with the Performance Marketing team to translate campaign objectives and briefs into high-impact visual content that drives engagement and conversion.
• Uphold and meticulously implement the company's corporate design guidelines and brand identity across all visual communication materials.
• Develop and optimize graphics that are not only aesthetically pleasing but also strategically designed to capture attention and encourage user interaction, aligning with performance marketing goals.
• Contribute to the overall visual strategy of performance marketing efforts, ensuring creative output is fresh, innovative, and aligned with market trends.

📝 Enhancement Note: This role is a hybrid of creative design and performance marketing support, requiring a candidate who understands how design impacts campaign effectiveness. The "gn" in the job title likely stands for "geschlechtsneutral" (gender-neutral) in German. The focus on "Performance Marketing" and "Paid Social" indicates a need for designers who can create assets optimized for direct response and engagement metrics, not just brand aesthetics.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of digital ad creatives for national and international performance marketing campaigns, primarily for paid social channels (e.g., Facebook, Instagram, TikTok, LinkedIn).
• Translate marketing briefs and campaign requirements into effective visual designs that align with brand messaging and performance objectives.
• Ensure all creative assets adhere strictly to brand guidelines, maintaining consistency in typography, color palettes, and overall visual style.
• Develop creative concepts and visual executions that are optimized for high click-through rates (CTR) and conversion rates (CVR).
• Work iteratively with the performance marketing team, incorporating feedback and data insights to refine and improve creative performance.
• Stay updated on the latest design trends, platform best practices, and competitor creative strategies to inform campaign execution.
• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality assets within project timelines.
• Contribute to A/B testing initiatives by creating variations of ad creatives to identify the most effective visual elements.

📝 Enhancement Note: The emphasis on "attention-grabbing" and "making people want more" in the original description highlights the need for proactive creativity and an understanding of consumer psychology in design. The role is not just about executing briefs but also about bringing creative ideas that can move the needle on performance metrics.

🎓 Skills & Qualifications

Education:

• Completed degree or vocational training (Ausbildung) in Graphic Design, Media Design, Visual Communications, or a closely related field.

Experience:

• Minimum of 2 years of professional experience in graphic design, with a strong preference for experience within a performance marketing or digital advertising environment.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Adobe Illustrator are essential for creating and manipulating digital assets.
• Performance-Oriented Design: Demonstrated ability to design visuals that are not only aesthetically pleasing but also strategically crafted to drive engagement and conversion in performance marketing contexts.
• Paid Social Ads Expertise: Practical experience in designing creatives specifically for paid social media platforms, understanding their technical requirements and best practices.
• Brand Consistency: Strong understanding of brand guidelines and the ability to consistently apply them across diverse creative assets.
• Typography & Layout: Excellent command of typography, layout principles, and visual hierarchy to create clear, impactful designs.
• Attention to Detail: Meticulous approach to design, ensuring accuracy in execution and adherence to project specifications.
• Independent Work Ethic: Ability to work autonomously, manage time effectively, and maintain a high standard of quality and productivity.

Preferred Skills:

• Food Industry Experience: Familiarity with the food and beverage sector, including an understanding of aesthetic food styling and presentation in visuals.
• Video Editing/Motion Graphics: Basic understanding or experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating short video ads or animated graphics.
• A/B Testing Experience: Experience in creating design variations for A/B testing and analyzing creative performance data.
• Familiarity with E-commerce/DTC Brands: Understanding of the visual communication needs of direct-to-consumer (DTC) and e-commerce brands.

📝 Enhancement Note: The "2-5 years" AI experience level suggests a mid-level role that requires both foundational design skills and some specialized knowledge in performance marketing creatives. The "Food Industry Knowledge" being listed as a key skill implies that prior experience or a strong interest in this sector will be highly advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase at least 2-3 projects where your designs directly contributed to measurable improvements in marketing campaign performance (e.g., increased CTR, CVR, reduced CPA). Clearly articulate the challenge, your design solution, and the results.
• Paid Social Creative Examples: Include a variety of ad formats and platforms (e.g., static images, carousels, short video ads for Facebook, Instagram, TikTok). Highlight how your designs adapted to platform specifications and user behavior.
• Brand Adherence Examples: Demonstrate your ability to work within established brand guidelines. This could be by showing how you applied a specific brand's identity to different campaign assets or by showcasing your ability to adapt to new brand systems.
• Process Documentation Snippets (Optional but Recommended): Briefly outline your design process for a typical performance marketing ad campaign, from brief interpretation to final asset delivery and iteration.

Process Documentation:

• Workflow Visualization: Candidates may be asked to outline their typical workflow for receiving a marketing brief, developing creative concepts, iterating based on feedback, and delivering final assets.
• Version Control & Asset Management: Understanding of how to manage multiple creative versions for A/B testing and organize final assets for efficient use by the marketing team.

📝 Enhancement Note: For a role focused on performance marketing, the portfolio is crucial. It needs to go beyond just showcasing aesthetic quality and demonstrate a clear understanding of how design drives business outcomes. The ability to articulate the "why" behind design choices and link them to metrics is paramount.

💵 Compensation & Benefits

Salary Range:

• €35,000 - €50,000 per year (estimated for Germany, full-time, 2-5 years experience)

Explanation of Estimate: Based on typical German salary benchmarks for mid-level Graphic Designers with 2-5 years of experience, particularly those specializing in digital marketing creatives. The remote nature within Germany and the specific industry (e.g., e-commerce/consumer goods) are factored in. This range can vary based on the candidate's exact experience, the specific skills possessed, and the final negotiated terms.

Benefits:

• Attractive Employee Discounts: Significant discounts on products from ESN & More, enabling employees to enjoy high-quality nutrition and lifestyle products.
• Flexible Working Hours: Standard practice in Germany, allowing for better work-life integration and personal scheduling.
• Home Office Options: Fully remote position as stated, providing maximum flexibility and autonomy over the work environment.
• Mobility Subsidies: Contributions towards transportation costs, such as the Deutschlandticket (a nationwide public transport pass), promoting sustainable commuting or travel.
• Fitness Subsidies: Support for health and wellness through programs like Wellpass or direct fitness contributions, encouraging an active lifestyle aligned with the company's mission.
• Company Pension Scheme: Contribution towards retirement savings, a standard and valuable benefit in the German employment landscape.
• Workation Options: Opportunities to work from different locations, offering a unique blend of work and travel, promoting flexibility and employee well-being.

Working Hours:

• Approximately 40 hours per week, typical for a full-time position in Germany. The flexible working hours policy allows for some adjustment within the workday.

📝 Enhancement Note: The listed benefits are quite comprehensive and aligned with modern work expectations, particularly for a remote role. The "Workation Options" are a unique perk that speaks to a progressive company culture. Salary estimation is based on industry data for similar roles in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, E-commerce, Health & Fitness Supplements. The Quality Group (TQG) operates in a dynamic and rapidly growing market, focusing on nutrition, sports performance, and well-being. Company Size: Over 1,200 employees, indicating a large, established, yet likely still agile organization with established processes and significant market presence. Founded: 2021 (as The Quality Group, consolidating ESN from 2004 and More Nutrition from 2017). This suggests a company built on a strong foundation of successful brands but with a modern, integrated operational structure.

Team Structure:

• The Graphic Designer will be integrated into the Performance Marketing team, working closely with marketing specialists.
• There's likely a broader creative team or department within TQG, with which the designer might also interface for brand consistency and broader creative strategy.
• Reporting structure will likely be to a Performance Marketing Manager or Head of Creative/Marketing.

Methodology:

• Data-Driven Decision Making: Given the "Performance Marketing" focus, expect a culture that highly values data, analytics, and measurable results. Creative work will be evaluated based on its impact on key performance indicators (KPIs).
• Agile Operations: The company emphasizes "agile corporate culture" and "moving boundaries," suggesting a fast-paced environment that embraces change and continuous improvement.
• Quality and Passion: The company name "The Quality Group" and its brands (ESN, More Nutrition) imply a strong commitment to product quality, brand integrity, and customer satisfaction.
• Team Spirit & Autonomy: The description highlights "team spirit," "ownership," and "courage," indicating a collaborative environment where individuals are empowered to take initiative.

Company Website: tqgg.de (implied from domain_derived "tqgg.de")

📝 Enhancement Note: The company's focus on nutrition and fitness brands, combined with a large employee base and a modern operational structure, suggests a professional yet energetic environment. The remote nature of this role means strong communication and self-management skills are key to fitting into the "team spirit" while working autonomously.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Graphic Designer. This role requires foundational design expertise with a specialization in digital advertising creatives for performance marketing. It's a step beyond entry-level, demanding independent execution and a strategic understanding of design's role in marketing success.

Reporting Structure: The designer will likely report directly to a Performance Marketing Manager or a Head of Marketing/Creative. This structure places the role at the heart of campaign execution, enabling close collaboration with marketing strategists and direct feedback loops.

Operations Impact: The Graphic Designer's work will have a direct and measurable impact on the success of performance marketing campaigns. High-quality, engaging, and conversion-optimized visuals are critical for driving traffic, leads, and sales in a competitive e-commerce landscape. The designer's ability to create effective ad creatives directly influences customer acquisition cost (CAC) and return on ad spend (ROAS).

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative design, becoming a go-to specialist for paid social, A/B testing, and creative optimization.
• Broader Creative Leadership: Transition into a Senior Graphic Designer role, potentially mentoring junior designers, leading creative projects, or contributing more significantly to overall brand visual strategy.
• Cross-Functional Movement: With a strong understanding of performance marketing, potential exists to move into related areas like performance marketing management, digital campaign management, or even product marketing, leveraging design insights.
• Industry Expertise: Develop deep knowledge in the nutrition and e-commerce sectors, becoming an expert in effective visual communication for these industries.

📝 Enhancement Note: The growth opportunities are tied to both deepening specialized skills within design and leveraging that expertise to contribute more broadly to marketing and business strategy. The company's size and its focus on growth brands suggest ample room for career development.

🌐 Work Environment

Office Type: Fully Remote. This position offers complete flexibility in terms of physical location within Germany. Office Location(s): While the role is remote, the company is headquartered in Germany, and benefits like the Deutschlandticket suggest operations might be centered around German workforce hubs. The company also has multiple physical locations listed on its LinkedIn profile.

Workspace Context:

• Digital Collaboration: The primary workspace is online, requiring strong digital communication tools and practices. Expect frequent use of video conferencing, instant messaging, and project management platforms.
• Creative Freedom within Structure: While adhering to corporate design, the performance marketing focus encourages creative experimentation to achieve results. The environment is likely dynamic and responsive to campaign performance.
• Cross-functional Interaction: The role necessitates close collaboration with performance marketers, potentially other designers, and marketing managers, fostering a connected, albeit distributed, team environment.

Work Schedule: Standard 40-hour work week, with flexibility in daily scheduling. This allows operations professionals to manage their time effectively, balancing deep work sessions with collaborative meetings, which is crucial for remote roles.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment. Candidates should be self-motivated, possess excellent time management skills, and be comfortable with asynchronous communication. The mention of "Deutschlandticket" as a benefit suggests that while remote, there is an understanding of and support for mobility within Germany.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.
• Portfolio Review & Technical Interview: A core part of the process will involve presenting your portfolio, with a specific focus on performance marketing creatives. Expect to discuss your design process, rationale behind specific creative choices, and how your work impacted campaign metrics.
• Case Study/Design Challenge: You may be given a short design task to complete, simulating a real-world brief. This could involve adapting existing assets or creating a new ad concept for a hypothetical campaign.
• Team/Manager Interview: A discussion with the hiring manager and potentially key members of the performance marketing team to assess collaboration skills, understanding of the marketing objectives, and cultural alignment.
• Final Interview: Potentially a final conversation with a higher-level manager or department head.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solution, and, most importantly, the quantifiable results (e.g., "Increased CTR by 15%", "Achieved 20% higher conversion rate than benchmark").
• Showcase Paid Social Expertise: Dedicate sections of your portfolio to paid social creatives. Explain the platform context, target audience, and how your design addressed platform-specific nuances.
• Highlight Brand Adherence: Include examples demonstrating your ability to work within strict brand guidelines, showing versatility and attention to detail.
• Tell a Story: For each case study, weave a narrative that explains your thought process, challenges faced, and how you overcame them with design solutions.
• Technical Proficiency: Be ready to discuss your technical skills in Adobe Cloud and any other relevant tools.

Challenge Preparation:

• Understand the Brief: If given a design challenge, meticulously analyze the brief, target audience, and campaign goals.
• Focus on Performance: Design with the specific performance objective in mind. Consider what elements will drive clicks, conversions, or engagement.
• Brand Alignment: Ensure your challenge submission aligns with TQG's brand identity and the specific brand (ESN or More Nutrition) you are designing for.
• Concise Rationale: Be prepared to quickly and clearly explain your design choices and how they address the brief's requirements.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's ability to demonstrate a direct link between their design work and marketing performance. A strong, data-backed portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating high-quality static ad graphics.
• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable ad elements.
• Adobe Cloud: The integrated platform for accessing and managing Adobe applications.

Analytics & Reporting:

• While not directly responsible for reporting, an understanding of how designs perform is key. Familiarity with analytics platforms like Google Analytics, Facebook Ads Manager, or similar would be beneficial for interpreting performance data.

CRM & Automation:

• Not directly applicable to this role, but awareness of how creatives are deployed within marketing automation or CRM-driven campaigns can be helpful.

Other Potential Tools (Beneficial):

• Figma/Sketch: Increasingly used for digital design, especially for collaborative workflows and UI elements.
• Adobe Premiere Pro/After Effects: For creating animated graphics or short video ads, which are highly effective in performance marketing.
• Project Management Software: Tools like Asana, Trello, or Jira for managing tasks and workflows.
• Communication Platforms: Slack, Microsoft Teams for daily team interaction.

📝 Enhancement Note: The core requirement is mastery of Adobe Photoshop and Illustrator for static ad creation. Any additional skills in motion graphics or collaborative design tools will be a significant advantage, especially as performance marketing increasingly incorporates video and dynamic creative.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering high-quality work that meets both aesthetic and performance standards, reflecting the company's name and brand ethos.
• Performance Orientation: A results-driven mindset, where creativity is channeled towards achieving measurable marketing objectives and driving business growth.
• Collaboration & Teamwork: A culture of working together effectively, especially with the performance marketing team, to achieve shared goals.
• Innovation & Courage: Encouragement to push creative boundaries, experiment with new ideas, and challenge the status quo to find more effective visual solutions.
• Ownership & Autonomy: Employees are expected to take responsibility for their work, manage their time effectively, and operate independently within the remote work structure.

Collaboration Style:

• Cross-functional Integration: Close partnership with the performance marketing team is essential. This involves regular communication, feedback sessions, and a shared understanding of campaign goals.
• Data-Informed Creativity: Collaboration will likely involve reviewing performance data together to inform future creative iterations and strategies.
• Proactive Communication: Given the remote setup, proactive and clear communication is key to maintaining alignment and ensuring smooth project flow.

📝 Enhancement Note: The company values seem to balance a strong focus on results and quality with a culture of empowerment and innovation. For a remote designer, demonstrating proactive communication and the ability to work collaboratively despite physical distance will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The primary challenge will be to develop visually appealing designs that also meet stringent performance targets, requiring a constant interplay between aesthetic judgment and data-driven optimization.
• Rapid Iteration & Feedback Loops: Performance marketing demands quick turnarounds and frequent creative updates based on campaign data. Adapting to these fast-paced iteration cycles will be key.
• Platform Nuances: Designing for various paid social platforms requires understanding their unique technical specifications, audience behaviors, and ad policies, which can be complex.
• Maintaining Brand Consistency Across Diverse Campaigns: Ensuring that all creative output, while optimized for performance, remains cohesive with the overall brand identity across numerous campaigns and product lines.

Learning & Development Opportunities:

• Mastering Performance Creative: Gaining in-depth expertise in creating visuals that demonstrably drive sales and engagement in digital advertising.
• Industry Trends: Staying ahead of evolving design trends and best practices in performance marketing and paid social advertising.
• Data Analysis Skills: Developing a stronger understanding of marketing analytics and how to interpret data to inform design decisions.
• Cross-functional Skill Development: Learning more about the broader performance marketing strategy, audience segmentation, and campaign management through close collaboration.

📝 Enhancement Note: The challenges are directly related to the specialized nature of performance marketing design. The growth opportunities are significant for someone looking to build a career at the intersection of creative design and marketing effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly improved campaign performance. What was your process, and what were the results?" (Focus on quantifiable impact and your strategic thinking.)
• "How do you balance adhering to brand guidelines with the need to create attention-grabbing creatives for performance marketing?" (Demonstrate understanding of both aspects.)
• "Walk us through your process for designing a set of ad variations for A/B testing on Facebook/Instagram." (Showcase your systematic approach and understanding of testing.)
• "How do you stay updated on the latest design trends and platform best practices in digital advertising?" (Highlight proactive learning and industry awareness.)

Company & Culture Questions:

• "What interests you about The Quality Group, ESN, or More Nutrition?" (Research the brands and company mission.)
• "How do you approach collaboration with a remote team, particularly with marketing stakeholders?" (Emphasize communication, proactivity, and alignment.)
• "Describe a situation where you received critical feedback on your design. How did you handle it, and what was the outcome?" (Show resilience and ability to incorporate feedback.)

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects that showcase performance marketing success. Prioritize those with clear metrics.
• Structure Your Narrative: For each project, follow a clear structure: Problem/Brief -> Your Solution (Design Process & Rationale) -> Results (Quantified Metrics).
• Be Ready for Deep Dives: Anticipate questions about your specific design choices, software proficiency, and how you interpreted campaign objectives.
• Show Versatility: If possible, include examples demonstrating adaptability to different brand styles or platforms.
• Technical Proficiency: Be prepared to speak to your toolset and workflow.

📝 Enhancement Note: The interview preparation should heavily focus on demonstrating how design skills translate into tangible business results. Candidates should be ready to articulate their creative process and its impact with data.

📌 Application Steps

To apply for this operations (creative operations) position:

• Submit your application through the provided Greenhouse link.
• Tailor your Resume: Highlight experience in graphic design, performance marketing, paid social media, and proficiency with Adobe Cloud. Use keywords from the job description such as "Performance Marketing," "Paid Social," "Adobe Cloud," "Corporate Design," and "Visual Concepts."
• Prepare a Data-Driven Portfolio: Ensure your portfolio clearly showcases your best performance marketing creatives, with a strong emphasis on quantifiable results (CTR, CVR, ROAS improvements). Include case studies that detail your process and impact.
• Research The Quality Group: Familiarize yourself with their brands (ESN, More Nutrition), company mission, and values. Understand their market position and target audience.
• Practice Your Presentation: Rehearse presenting your portfolio with a focus on explaining your design rationale and linking your work to business outcomes. Be ready to discuss your process and how you handle feedback.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---