Graphic Designer, Events

📍 Job Overview

Job Title: Graphic Designer, Events Company: Geotab Location: Atlanta, Georgia - USA Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: August 13, 2025 Experience Level: 3-5 Years Remote Status: Hybrid

🚀 Role Summary

• Drive the consistent application and evolution of Geotab's global visual identity across all event-related creative assets.
• Produce high-quality, production-ready design deliverables for a diverse range of event experiences, including digital, print, environmental, and experiential applications.
• Collaborate closely with senior creative leadership, marketing managers, and cross-functional stakeholders to ensure design solutions align with strategic creative direction and business objectives.
• Contribute to conceptualization and visual development, translating creative briefs, sketches, and wireframes into impactful and effective design executions.

📝 Enhancement Note: While the title specifies "Events," the description outlines a broader graphic design role with a focus on maintaining brand identity across various applications, suggesting this role will support event marketing initiatives as part of a larger creative function. The emphasis on "digital, print, motion, environmental, experiential, and interactive applications" indicates a need for versatility beyond traditional event collateral.

📈 Primary Responsibilities

• Develop and execute visually compelling design assets, including layouts, illustrations, and digital graphics, adhering to established art direction and creative concepts.
• Create and deliver production-ready files for a variety of platforms, ensuring technical specifications for print, digital, and motion applications are met.
• Translate creative direction, storyboards, and wireframes into polished, final designs for marketing campaigns, event materials, and branding initiatives.
• Support the creation of presentations, mockups, and visual aids for stakeholder reviews, concept pitches, and internal communications.
• Actively participate in brainstorming sessions to contribute to creative concept development and explore innovative execution possibilities.
• Gather and prepare visual references, mood boards, and other supporting assets to effectively communicate creative ideas to stakeholders under the guidance of creative leadership.
• Collaborate with content writers, marketing managers, and other team members to ensure design assets are correctly implemented and aligned with project goals and brand standards.
• Implement design revisions and feedback from creative leadership and stakeholders efficiently and accurately throughout project lifecycles.
• Adapt and scale designs across various formats and channels while rigorously maintaining the integrity of Geotab's core visual identity.
• Strictly adhere to Geotab's comprehensive brand guidelines, ensuring consistency in visual style, typography, and color palettes across all touchpoints.
• Follow established creative project workflows and utilize designated collaboration tools to maintain project transparency and enhance operational efficiency.
• Contribute to the organization and maintenance of creative assets and design files within established asset management tools for future accessibility and reuse.

📝 Enhancement Note: The responsibilities highlight a need for strong brand stewardship, technical design proficiency across multiple mediums, and effective collaboration within a creative team environment. The emphasis on "production-ready files" and adherence to "technical specifications" points to a need for meticulous execution and understanding of print and digital production processes.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, Visual Communications, or a closely related field.
• Equivalent combinations of education and relevant work experience in a design-focused role may be considered.

Experience:

• 3-5 years of progressive experience in interdisciplinary graphic design, preferably within an agency or in-house creative team setting.
• Demonstrated experience in supporting creative initiatives for marketing campaigns, events (environmental/experiential design), visual identity systems, and marketing collateral.

Required Skills:

• Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Other Industry Standard Design Tools.
• Proven ability to maintain and apply brand guidelines meticulously across diverse design applications.
• Strong understanding of design principles, typography, color theory, and layout composition.
• Experience in creating visually engaging assets for both digital platforms (web, social media, digital advertising) and print media (brochures, signage, event materials).
• Excellent visual communication and presentation skills, with the ability to articulate design concepts and rationale clearly.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong collaborative skills and experience working effectively within a team and with cross-functional stakeholders.
• Familiarity with Google Suite, particularly Google Slides, with a strong aptitude for template building and presentation design.
• Experience with AI tools for design ideation, asset generation, or workflow enhancement.

Preferred Skills:

• Experience with motion graphics software (e.g., After Effects) or video editing software.
• Familiarity with project management and marketing tracking software, specifically Jira.
• Knowledge of design specifications and media requirements for various print and digital applications.
• Experience in environmental or experiential design for events.
• Understanding of user experience (UX) and user interface (UI) design principles.

📝 Enhancement Note: The requirement for "3-5 years" suggests an intermediate level of experience, where candidates are expected to contribute independently while also being receptive to senior creative direction. The inclusion of "AI tools" and "Google Suite" indicates a modern, tech-forward design environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 3-5 diverse projects that demonstrate a strong grasp of visual identity, brand application, and problem-solving through design.
• Projects should highlight experience across various mediums, including digital graphics, print collateral, and ideally, environmental or experiential design concepts relevant to events.
• Each portfolio piece should include a brief case study or description outlining the project objective, the design process undertaken, your specific role, and the final outcome or impact.
• Evidence of meticulous execution, attention to detail, and adherence to brand standards should be clearly visible.
• Demonstrations of creative concept development and the ability to translate abstract ideas into tangible visual assets are highly valued.

Process Documentation:

• Ability to document design processes and workflows, ensuring clarity and efficiency for project handoffs and asset management.
• Experience in organizing and managing digital design files and assets in a systematic manner, facilitating easy retrieval and reuse.
• Understanding of production workflows for both digital and print assets, including file preparation and pre-press considerations.

📝 Enhancement Note: The emphasis on a "problem-solving process" within the portfolio requirement suggests that Geotab values designers who can articulate their strategic thinking and creative decision-making, not just the final aesthetic output. This aligns with a need for designers who contribute to business objectives.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in a major metropolitan area like Atlanta, we estimate a competitive annual salary range of $65,000 - $85,000. This range is an estimate and may vary based on the candidate's specific qualifications, experience level, and interview performance.

Benefits:

• Flex Working Arrangements: Options for flexible scheduling and work arrangements to support work-life balance.
• Home Office Reimbursement Program: Support for setting up an effective home workspace.
• Baby Bonus & Parental Leave Top Up Program: Benefits designed to support new parents.
• Online Learning and Networking Opportunities: Access to resources for continuous professional development and industry engagement.
• Electric Vehicle Purchase Incentive Program: Benefits related to Geotab's core business focus.
• Competitive Medical and Dental Benefits: Comprehensive health coverage for employees and their families.
• Retirement Savings Program: Support for long-term financial planning.

Working Hours:

• Standard full-time work week, estimated at 40 hours per week. The role operates within a hybrid model, allowing for flexibility in work location, but consistent engagement and availability during core business hours are expected.

📝 Enhancement Note: The salary estimate is based on market data for graphic design roles in Atlanta, factoring in the specified experience level and the tech industry context of Geotab. The provided benefits are comprehensive and reflect a company culture that values employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Internet of Things (IoT) / Connected Transportation. Geotab is a global leader in fleet management technology, leveraging data analytics and AI to optimize vehicle operations for businesses worldwide. Company Size: Geotab is a significant player in the IoT space, indicated by its global reach and extensive customer base. While exact employee numbers fluctuate, it is a large, established company with a substantial presence in the tech industry. Founded: Geotab was founded in 2000, giving it over two decades of experience and growth in the connected vehicle industry. This history suggests a stable yet innovative company culture.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative department.
• This team is expected to include senior creative leadership (e.g., Creative Director, Art Director), other designers, content specialists, and marketing managers.
• Collaboration will extend to event marketing teams, product marketing, and potentially other departments that require visual support for their initiatives.
• The structure emphasizes a blend of hierarchical creative direction and cross-functional project-based teamwork.

Methodology:

• Data-Driven Design: Geotab's core business is data-driven, suggesting that design decisions may be informed by data analytics and performance metrics where applicable.
• Brand Consistency: A strong emphasis on maintaining a consistent and robust visual identity across all global communications.
• Agile Project Management: The mention of Jira suggests an adoption of agile or project management methodologies to ensure efficient workflow and timely delivery of creative assets.
• Collaborative Environment: Encouragement of brainstorming and cross-functional collaboration to foster innovation and achieve shared objectives.

Company Website: https://www.geotab.com/

📝 Enhancement Note: Geotab's positioning as a global leader in IoT and connected transportation implies a dynamic, innovative, and data-centric work environment. The company's "Great Place to Work™" certification suggests a positive and supportive culture that values employee contributions and well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, focusing on execution and application of established creative strategies and brand guidelines. It's a key contributor role within the creative function, not typically a management or strategic leadership position initially. Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer, Art Director, or Creative Manager, who provides creative direction and oversees project assignments. Operations Impact: The Graphic Designer's work directly impacts Geotab's brand perception, market presence, and the effectiveness of its marketing and event communications. High-quality visual assets are crucial for conveying professionalism, innovation, and brand trust to customers, partners, and stakeholders. This role supports the broader GTM strategy by ensuring visual consistency and impact in all outward-facing materials.

Growth Opportunities:

• Skill Specialization: Potential to specialize in areas like motion graphics, environmental design, or digital asset creation based on project needs and demonstrated aptitude.
• Creative Leadership Progression: Over time, with proven performance and expanded responsibilities, there may be opportunities to advance into Senior Designer, Art Director, or Creative Lead roles.
• Cross-Functional Exposure: Opportunities to collaborate with various marketing functions (digital marketing, content marketing, product marketing) can broaden understanding of marketing operations and strategy.
• Learning & Development: Access to online learning resources and networking opportunities supports continuous skill enhancement in design software, creative trends, and industry best practices.

📝 Enhancement Note: The role offers a solid foundation in corporate graphic design within a leading tech company, providing opportunities to develop a strong portfolio and gain experience in a fast-paced, innovative environment. Growth potential is tied to mastering core design skills and demonstrating an ability to contribute strategically to marketing initiatives.

🌐 Work Environment

Office Type: Geotab operates with a "flexible hybrid" working model, meaning employees have the option to work from home or come into the office. The office environment is described as beautiful, safe, and clean, encouraging in-person collaboration. Office Location(s): The specific office for this role is in Atlanta, Georgia, USA. Workspace Context:

• Collaborative Spaces: The office likely includes collaborative workspaces, meeting rooms, and potentially dedicated creative areas designed to foster teamwork and idea sharing.
• Technology & Tools: Employees will have access to necessary design software and hardware, as well as cloud-based applications and collaboration tools to support both in-office and remote work.
• Team Interaction: The hybrid model allows for both synchronous (in-person meetings, team sessions) and asynchronous (online communication, shared documents) interaction with colleagues.

Work Schedule:

• The standard work schedule is expected to be approximately 40 hours per week.
• The hybrid model offers flexibility, allowing employees to balance in-office and remote work days. However, consistent availability and responsiveness during core business hours are essential for effective collaboration and project execution.

📝 Enhancement Note: The "flexible hybrid" model indicates a modern approach to work, balancing the benefits of in-person collaboration with the flexibility of remote work. This setup requires strong self-management skills and effective communication across different work modes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Skills Assessment: Candidates will be asked to present their portfolio, discussing key projects, design process, and problem-solving approaches. This may be followed by a practical design challenge or a skills-based interview focusing on software proficiency and creative thinking.
• Hiring Manager Interview: A discussion with the hiring manager (e.g., Creative Director, Art Director) to delve deeper into experience, creative philosophy, and alignment with team goals.
• Cross-Functional/Team Interviews: Interviews with potential team members or stakeholders from marketing to assess collaboration skills and ability to integrate into the broader team.
• Final Interview: Potentially a final interview with a senior leader to confirm fit and discuss overall expectations.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that best showcase your skills for this specific role (event graphics, brand consistency, digital/print).
• Tell a Story: For each project, clearly articulate the problem, your approach, your role, the tools used, and the outcome. Quantify results where possible (e.g., "improved engagement by X%," "successfully launched Y event assets").
• Highlight Process: Showcase your thought process – sketches, wireframes, mood boards, iterations – to demonstrate how you arrive at your final designs.
• Showcase Versatility: Include examples of different design applications (digital, print, possibly motion or environmental) to align with the job description's requirements.
• Technical Proficiency: Be prepared to discuss your mastery of Adobe Creative Suite and other relevant design tools.
• Brand Adherence: If you have examples of working within strict brand guidelines, highlight those to demonstrate your ability to maintain consistency.

Challenge Preparation:

• Understand the Scope: If a design challenge is provided, carefully read the brief, understand the objectives, target audience, and any constraints.
• Time Management: Allocate your time effectively across research, concept development, design execution, and presentation preparation.
• Focus on Relevance: Ensure your design solution directly addresses the challenge's requirements and showcases skills relevant to Geotab's needs.
• Presentation Clarity: Prepare a concise and clear presentation that explains your design choices and process.

📝 Enhancement Note: The emphasis on a strong portfolio and the "problem-solving process" strongly suggests that candidates should be prepared to articulate the strategic thinking behind their designs, not just present aesthetically pleasing visuals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for all aspects of graphic design, layout, and asset creation.
• Google Suite: Essential for collaboration, especially Google Slides for presentation building and template creation.
• AI Tools: Experience with AI tools for design ideation, asset generation, or workflow enhancement is a requirement. Specific tools are not mentioned, but familiarity with current AI design platforms is expected.

Analytics & Reporting:

• While not directly a design tool, an understanding of how design assets perform in marketing campaigns may be beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) could be a plus for understanding design impact.

CRM & Automation:

• Jira: Familiarity with Jira for project management and tracking is preferred, indicating a structured workflow environment.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The explicit mention of AI tools and Google Slides signifies a modern, tech-forward approach to creative work. Familiarity with project management tools like Jira is important for workflow integration.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and innovative design solutions that align with brand strategy.
• Collaboration: A strong emphasis on teamwork, open communication, and working effectively with diverse stakeholders across departments.
• Brand Stewardship: A commitment to upholding and enhancing Geotab's visual identity and brand integrity across all touchpoints.
• Efficiency & Precision: A focus on delivering high-quality, production-ready assets accurately and on time, adhering to established workflows and technical specifications.
• Adaptability: Willingness to embrace new technologies (like AI tools) and adapt to evolving project needs and creative directions.

Collaboration Style:

• Cross-Functional Integration: Design is integrated into broader marketing and business initiatives, requiring close collaboration with marketing managers, content creators, and event planners.
• Feedback-Driven: An environment where constructive feedback is given and received to refine designs and ensure alignment with project goals.
• Proactive Communication: Maintaining open lines of communication to ensure project transparency, manage expectations, and address any design-related challenges promptly.

📝 Enhancement Note: The company values creativity, collaboration, and a strong sense of responsibility towards brand consistency. The hybrid work model implies a need for proactive communication and trust-building within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh, engaging, and innovative, especially for diverse event applications.
• Managing Multiple Stakeholder Requests: Effectively prioritizing and executing design requests from various internal teams, each with potentially different priorities and creative visions.
• Adapting to Evolving Tech & Tools: Staying current with new design software, AI tools, and digital trends to maintain a high level of creative output.
• Fast-Paced Environment: Delivering high-quality work under tight deadlines common in marketing and event cycles.

Learning & Development Opportunities:

• Mastering Design Specializations: Opportunities to deepen expertise in specific design areas like motion graphics, environmental design, or digital asset optimization.
• Industry Best Practices: Learning from senior creatives and exposure to industry-standard workflows and tools.
• Cross-Departmental Understanding: Gaining insight into how design supports broader marketing and business objectives through collaboration.
• Exposure to Emerging Technologies: Hands-on experience with AI tools in a professional design context.

📝 Enhancement Note: This role presents an excellent opportunity to hone design skills in a structured, brand-conscious environment within a leading technology company, with clear paths for skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• Brand Application: "Describe a time you had to create design assets for a specific event. How did you ensure they aligned with the overall brand identity while also being impactful for the event context?" (Focus on strategy, brand adherence, and event-specific considerations.)
• Problem-Solving: "Walk us through a design project where you faced significant creative or technical challenges. How did you approach the problem, and what was the outcome?" (Highlight process, critical thinking, and resolution skills.)
• Collaboration: "How do you typically collaborate with marketing managers or other stakeholders to gather requirements and incorporate feedback on design projects?" (Emphasize communication, stakeholder management, and teamwork.)

Company & Culture Questions:

• Geotab's Mission: "What do you know about Geotab's mission and its position in the IoT and connected transportation industry? How do you see design contributing to that?" (Show research and alignment with company goals.)
• Hybrid Work: "How do you ensure productivity and effective collaboration in a hybrid work environment?" (Demonstrate self-management and communication strategies.)
• AI Tools: "What are your thoughts on using AI tools in graphic design, and how have you, or would you, incorporate them into your workflow?" (Show forward-thinking and willingness to adopt new technologies.)

Portfolio Presentation Strategy:

• Concise & Focused: Prepare a streamlined presentation that logically flows through your chosen projects. Aim for 3-5 minutes per project to cover the essentials.
• Highlight Process & Rationale: Don't just show the final product; explain why you made certain design decisions. Connect your choices back to the project's objectives and brand strategy.
• Quantify Impact: If possible, use metrics to demonstrate the effectiveness of your designs (e.g., engagement rates, successful event execution).
• Technical Details: Be ready to discuss the software and techniques you used, especially your proficiency with Adobe Creative Suite and any AI tools.
• Enthusiasm & Fit: Convey your passion for design and your excitement about Geotab's mission and the specific role.

📝 Enhancement Note: Candidates should prepare to discuss their design process, brand adherence, and collaborative approach, demonstrating not only creative talent but also a strategic understanding of how design supports business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Geotab careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand consistency, event-related design (if applicable), digital and print execution, and your problem-solving process. Select pieces that showcase your proficiency with Adobe Creative Suite and any experience with AI design tools.
• Resume Optimization: Ensure your resume clearly lists your years of experience, core design skills (Adobe Creative Suite, Google Slides, AI Tools), and relevant responsibilities, using keywords from the job description such as "visual identity," "brand guidelines," "digital graphics," and "print design."
• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, how you adhere to brand standards, and your collaborative approach. Prepare thoughtful questions about the team, projects, and company culture.
• Company Research: Familiarize yourself with Geotab's products, services, mission, and recent news. Understand their position in the IoT and connected transportation market. Research their brand guidelines if publicly available to show your commitment to brand consistency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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