Graphic Designer (email marketing)

📍 Job Overview

Job Title: Graphic Designer (Email Marketing) Company: Amo Apps Location: Ukraine Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: July 04, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Drive conversion rates for health and fitness mobile applications by crafting compelling visual content for email marketing campaigns.
• Collaborate with the email marketing team to brainstorm creative ideas, propose A/B tests, and analyze design performance through real-world data.
• Develop visually appealing and user-centric designs for emails, banners, PDF materials, and basic animations to enhance user engagement and retention.
• Utilize a blend of industry-standard design tools and emerging AI technologies to produce high-impact visual assets for a global audience.

📝 Enhancement Note: This role is situated at the intersection of creative design and performance marketing, with a strong emphasis on data-driven decision-making to optimize email campaign effectiveness. The focus on A/B testing and analytics suggests a need for a designer who is not only visually skilled but also analytical and results-oriented, contributing directly to revenue generation through improved user engagement.

📈 Primary Responsibilities

• Design and create visually engaging banners, illustrations, and other graphical assets for email marketing campaigns, ensuring brand consistency and aesthetic appeal.
• Develop complete email designs from concept to execution, including building them within the Stripo email builder.
• Create comprehensive PDF materials such as checklists, guides, and trackers to support user journeys and product adoption.
• Actively participate in brainstorming sessions to generate innovative hypotheses for enhancing the visual aspects of email communications and overall user experience.
• Analyze the performance of design solutions using key metrics (open rates, click-through rates, conversion rates) and iteratively refine designs to maximize campaign effectiveness.
• Collaborate with cross-functional teams, including email marketers and product managers, to align visual strategies with campaign objectives and user needs.
• Maintain and adhere to brand guidelines, ensuring all visual outputs are consistent with Amo Apps' brand identity.
• Create basic animations (GIFs) for email content to increase engagement and convey information dynamically.

📝 Enhancement Note: The responsibility of building emails in Stripo indicates a need for practical, hands-on design execution beyond just visual creation. The emphasis on analyzing performance metrics and iterating based on data suggests that the ideal candidate will have a keen understanding of how design impacts user behavior and business outcomes in a digital marketing context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles requiring a strong foundation in design principles and theory.

Experience: Minimum of 2 years of professional experience as a Graphic Designer, with a demonstrable focus on digital marketing assets, particularly banners, illustrations, and PDF content. Experience in the health and fitness app industry is a significant advantage.

Required Skills:

• Proven experience in graphic design, with a strong portfolio showcasing work with banners, illustrations, and PDF content.
• Expert proficiency in industry-standard design software: Figma, Adobe Photoshop, and Adobe Illustrator.
• Familiarity and practical experience with AI tools for visual generation, including Midjourney, DALL·E, and ChatGPT.
• Ability to interpret and apply brand guidelines effectively to maintain brand consistency across all visual assets.
• Skills in photo editing and the creation of basic animations (GIFs).
• Strong understanding of user engagement principles and how design influences conversion rates.
• Demonstrated proactivity, initiative in generating hypotheses, and keen observation skills regarding product changes.
• Exceptional attention to detail, from typography and spacing to layout adaptability across different devices and email clients.
• Ability to thrive in a dynamic, fast-paced environment, managing multiple priorities and adhering to strict deadlines.

Preferred Skills:

• Experience with email marketing platforms and builders, specifically Stripo.
• Basic understanding of HTML/CSS for email template development.
• Experience with A/B testing methodologies and data analysis tools.
• Familiarity with the health and fitness mobile application market.
• Experience working with international audiences and diverse cultural aesthetics.

📝 Enhancement Note: The requirement for AI tool proficiency (Midjourney, DALL·E, ChatGPT) is a significant differentiator, indicating that Amo Apps is at the forefront of adopting new technologies to enhance creative output and efficiency. Candidates should be prepared to showcase how they've integrated these tools into their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design projects, emphasizing email marketing campaigns, social media banners, and illustrative work.
• Demonstrations of how design solutions have directly impacted campaign performance, ideally with quantifiable results (e.g., increased open rates, click-throughs, conversions).
• Examples of PDF materials created, such as user guides, checklists, or informational packets, showcasing clear layout and information hierarchy.
• Projects that illustrate the ability to work within established brand guidelines while also bringing creative innovation.

Process Documentation:

• Case studies or project descriptions that detail your design process, from initial brief and concept generation to final execution and optimization.
• Evidence of A/B testing designs and iterating based on performance data, with clear explanations of the hypotheses tested and outcomes achieved.
• Examples of how you've used tools like Figma, Photoshop, or AI generators in your workflow to achieve specific design objectives efficiently.
• Documentation of how you've approached creating responsive and adaptable designs for various email clients and devices.

📝 Enhancement Note: The emphasis on "real data" and "analyzing effectiveness" in the job description implies that the portfolio should not just be a showcase of aesthetic skill but also a testament to the candidate's ability to drive measurable results. Candidates should be ready to discuss the "why" behind their design choices and their impact on business metrics.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Ukraine, specializing in performance-driven email marketing, a competitive salary range would typically fall between 25,000 UAH to 50,000 UAH per month, depending on specific skills, portfolio strength, and the exact location within Ukraine. This estimate is based on industry benchmarks for creative roles in the Ukrainian IT sector, considering the demand for specialized skills like AI integration and performance analytics, and the cost of living in major Ukrainian cities.

Benefits:

• Health Insurance: Full medical insurance coverage provided from the first month of employment.
• Paid Vacation: 20 working days of annual leave.
• Additional Paid Holidays: Twice-yearly paid "recharge" holidays in addition to regular vacation.
• Unlimited Paid Sick Leave: Full pay for sick days to prioritize recovery.
• Corporate Training & Development: Company covers a significant portion of external courses and provides access to corporate English language training or reimbursement for external language schools.
• Wellness & Fitness:
  • Corporate yoga, boxing, and functional training sessions in the office.
  • Individual budget for gym memberships or sports equipment.
  • Daily complimentary office breakfasts and lunches.
• Professional Growth: Individual development plans and regular performance reviews.

Working Hours: Standard full-time working hours, typically 40 hours per week. While the role is on-site, the company culture emphasizes work-life balance, suggesting a focus on efficient work within designated hours rather than excessive overtime.

📝 Enhancement Note: The comprehensive benefits package, particularly the unlimited sick leave, dual annual recharge holidays, and dedicated wellness budget, highlights Amo Apps' commitment to employee well-being and work-life balance. This is a strong selling point for candidates seeking a supportive and health-conscious work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Product IT (Mobile Applications - Health & Fitness) Company Size: While not explicitly stated, the description of multiple mobile applications (MadMuscles, Harna, Unimeal) and a global user base suggests a mid-sized to large product company with a significant operational footprint.

Founded: The founding date is not provided, but the company is described as "Ukrainian product IT company," indicating a strong presence and origin within Ukraine's tech ecosystem.

Team Structure:

• The Graphic Designer will be part of the email marketing team, reporting to the Email Marketing Lead.
• Collaboration is expected with other designers, marketers, product teams, and potentially growth officers, given the Chief Growth Officer's involvement in the final interview stage.
• The company fosters a culture of innovation and data-driven decision-making, with a strong emphasis on measurable results and continuous improvement.

Methodology:

• Data-Driven Design: Utilizing analytics on email opens, clicks, and conversions to inform and optimize design choices.
• Agile Development: Working in a dynamic environment with clear deadlines and priorities, suggesting an agile or iterative approach to campaign and content development.
• User-Centricity: Focusing on creating user-friendly and engaging digital tools that contribute to users' health and fitness goals.
• Global Reach: Designing for diverse international audiences across the USA, Europe, Latin America, the Middle East, and Asia.

Company Website: https://amoapps.com/ (Inferred from company description and common practice for product IT companies)

📝 Enhancement Note: The company's focus on health and fitness apps for a global market implies a culture that values innovation, user well-being, and data-driven growth. The Ukrainian origin suggests a strong technical talent base and potentially a resilient, adaptable work culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in performance marketing. It requires a solid foundation in design principles and tools, coupled with a results-oriented mindset focused on optimizing campaign performance through visual strategy. The "2-5 years" experience level aligns with this.

Reporting Structure: The Graphic Designer reports to the Email Marketing Lead. This structure places them directly within the marketing function, ensuring close alignment with campaign objectives and performance metrics. The involvement of the Chief Growth Officer in the final interview stage suggests that this role has a direct impact on growth initiatives.

Operations Impact: The Graphic Designer's impact is directly tied to the conversion rates and user engagement of Amo Apps' mobile applications. By creating effective email visuals, they influence user acquisition, retention, and feature adoption, thereby contributing significantly to the company's revenue and growth targets. The role is intrinsically linked to the "revenue operations" of the marketing department through its direct influence on campaign ROI.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven email design, A/B testing strategies, and AI-powered visual creation within the health and fitness tech sector.
• Skill Expansion: Potentially develop skills in UI/UX design for mobile applications, motion graphics, or broader marketing campaign design.
• Leadership: Progress to a Senior Graphic Designer role, lead design projects, mentor junior designers, or transition into a Creative Lead position within the marketing team.
• Cross-functional Movement: Opportunity to move into related roles within the marketing or product teams, leveraging a strong understanding of user engagement and visual communication.

📝 Enhancement Note: The emphasis on performance metrics and the Chief Growth Officer's involvement signal that this role offers substantial growth potential for designers who can demonstrate a tangible impact on business outcomes. It's not just about creating pretty pictures, but about designing for results.

🌐 Work Environment

Office Type: The description mentions "corporate training sessions... in the office" and "complimentary breakfasts and lunches," strongly indicating a physical, on-site office environment.

Office Location(s): The primary location is Ukraine. While specific city details are not provided, major tech hubs like Kyiv, Lviv, or Kharkiv are common for such companies. The company also has a global user base, suggesting a significant international presence or ambition, but the Graphic Designer role is based in Ukraine.

Workspace Context:

• Collaborative: The role requires active participation in brainstorming sessions and collaboration with the email marketing team and other departments, suggesting an open and interactive workspace.
• Resource-Rich: Access to modern design tools (Figma, Adobe Suite, AI tools), a well-equipped office with amenities like meals, and a budget for wellness activities.
• Dynamic: A fast-paced environment typical of product IT companies, with a focus on rapid iteration and performance optimization.

Work Schedule: Standard full-time, 40-hour work week. The company's emphasis on work-life balance and ample leave suggests a culture that respects employees' time and encourages efficient work rather than excessive hours.

📝 Enhancement Note: The on-site requirement, coupled with provided meals and office-based wellness activities, indicates a company that invests in creating a supportive and engaging physical workspace for its employees, fostering a strong team culture and facilitating direct collaboration.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Interview: Initial screening to assess basic qualifications, cultural fit, and interest in the role and company.
2. Email Marketing Lead Interview: Deeper dive into design skills, experience with email marketing, understanding of performance metrics, and creative process.
3. Test Task: A practical design assignment to evaluate skills in Figma/Photoshop/Illustrator, AI tool usage, and ability to create relevant email assets or PDF materials. This will likely involve a specific brief and expected outcomes.
4. Final Interview with Chief Growth Officer: A strategic discussion focusing on the candidate's understanding of growth marketing, impact on business objectives, and long-term vision. This is where the candidate's ability to connect design to revenue and growth will be assessed.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your designs directly influenced key metrics (conversion rates, engagement, CTR). Quantify results wherever possible using data.
• Demonstrate Process: Include case studies that explain your design thinking, problem-solving approach, and how you used tools (including AI) to achieve objectives. Detail your process for A/B testing designs.
• Tool Proficiency: Ensure your portfolio clearly demonstrates expertise in Figma, Photoshop, Illustrator, and ideally, examples of AI-generated visuals or how you've integrated AI into your workflow.
• Email Focus: Prioritize examples relevant to email marketing, banners, and digital campaigns. If you have experience with Stripo or similar builders, mention it.
• Brand Adaptability: Include examples of work that show you can adapt to different brand styles and guidelines.

Challenge Preparation:

• Test Task: Be prepared to receive a brief that requires you to design an email template, a banner, or a PDF based on specific campaign goals. Focus on clarity, brand consistency, and conversion-oriented design elements. Practice using Stripo if possible.
• Strategy Discussion: For the interview with the Chief Growth Officer, prepare to discuss how design contributes to growth, how you would approach A/B testing visual elements, and how you measure the success of your creative work in terms of business impact.
• AI Integration: Be ready to articulate how you leverage AI tools in your design process to enhance efficiency, explore creative concepts, or generate assets.

📝 Enhancement Note: The multi-stage interview process, culminating with the Chief Growth Officer, underscores the strategic importance of this role. Candidates should prepare to articulate not just their design skills but also their understanding of marketing performance and business growth drivers. The test task is a critical gate for demonstrating practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative interface design, prototyping, and asset creation. Essential for efficient workflow and team collaboration.
• Adobe Photoshop: For image manipulation, photo editing, and complex raster-based graphics.
• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.
• Stripo: An email template builder, crucial for designing and assembling responsive email campaigns.
• AI Visual Generation Tools: Midjourney, DALL·E, ChatGPT (for generating concepts, assets, or text prompts).

Analytics & Reporting:

• Email Marketing Platform Analytics: Understanding and utilizing data from platforms like Mailchimp, SendGrid, or internal systems to track open rates, click-through rates, conversions, and other key performance indicators (KPIs).
• A/B Testing Tools: Familiarity with tools or methodologies used to test different design variations against each other.
• General Analytics Platforms: Exposure to tools like Google Analytics could be beneficial for understanding broader user behavior.

CRM & Automation: While not directly managing CRM or automation, understanding how email marketing integrates with CRM systems (like Salesforce, HubSpot) and marketing automation workflows is advantageous for context.

📝 Enhancement Note: The explicit mention of AI tools, Figma, and Stripo highlights the company's commitment to modern design workflows. Proficiency in these specific tools will be a significant advantage for candidates.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing the use of analytics and performance metrics to guide creative choices and campaign strategies, ensuring that design efforts are aligned with business objectives.
• Proactivity & Initiative: Encouraging team members to take ownership, suggest new ideas, and actively contribute to process improvements and campaign optimization.
• User-Centricity: A core value focused on understanding and catering to the needs and preferences of millions of users worldwide, ensuring that designs are not only aesthetically pleasing but also highly functional and engaging.
• Continuous Improvement: Fostering a culture of learning and adaptation, where feedback is welcomed, and designs are constantly refined based on performance data and evolving market trends.
• Efficiency & Effectiveness: Valuing designs that are not only creative but also highly effective in achieving campaign goals and contributing to the company's growth and revenue.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the email marketing team is paramount, with designers actively involved in campaign strategy and brainstorming.
• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to refine designs and processes.
• Shared Goals: A focus on collective success, with all team members working towards common objectives related to user engagement and application performance.
• Agile & Responsive: The ability to adapt quickly to changing priorities and market dynamics, working efficiently to meet tight deadlines.

📝 Enhancement Note: The company's values appear to strongly support a performance-oriented, collaborative, and innovative culture. Candidates who can demonstrate alignment with these values, particularly the blend of creativity with data-driven results, will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Continuously creating fresh and engaging designs while ensuring they meet strict performance targets and conversion goals.
• Global Audience Adaptation: Designing for diverse cultural preferences, languages, and user behaviors across multiple international markets.
• Rapid Iteration: Keeping up with the fast-paced nature of digital marketing, requiring quick turnarounds on design requests and frequent updates based on A/B test results.
• Tool Integration: Effectively leveraging new AI tools and integrating them seamlessly into existing design workflows without compromising quality or brand integrity.

Learning & Development Opportunities:

• Performance Design Specialization: Gaining deep expertise in performance marketing design, understanding user psychology, and optimizing for conversion.
• AI in Design Mastery: Becoming a leader in utilizing AI tools for creative ideation, asset generation, and workflow efficiency.
• Cross-Disciplinary Exposure: Opportunities to learn about broader marketing strategies, user acquisition funnels, and product development within the health and fitness app space.
• International Design Exposure: Developing a nuanced understanding of design aesthetics and communication strategies for various global markets.

📝 Enhancement Note: This role offers a unique opportunity to bridge the gap between creative design and tangible business results, an increasingly valuable skill set in today's performance-driven marketing landscape. The challenges are directly linked to significant growth and learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design significantly impacted a campaign's conversion rate. What was your process, and what were the results?" (Focus on data, process, and impact.)
• "How do you approach designing for diverse international audiences? Can you provide an example?" (Highlight cultural sensitivity, research, and adaptation.)
• "How would you use AI tools like Midjourney or DALL-E to enhance an email campaign's visual appeal or generate new creative concepts?" (Demonstrate practical application and understanding of AI's role.)
• "Walk us through your process for designing an email from scratch, from brief to final build in Stripo, including how you'd incorporate A/B testing." (Showcase workflow, tool proficiency, and analytical thinking.)

Company & Culture Questions:

• "What interests you about Amo Apps and our mission in the health and fitness space?" (Research the company's apps and values.)
• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness to feedback and iterative improvement.)
• "Describe your experience working in a dynamic, fast-paced environment. How do you manage competing priorities and deadlines?" (Highlight organizational skills and proactivity.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the problem, your solution (design), the tools used, and the measurable outcome.
• Data Focus: Lead with the results. If possible, start by stating the impact of your design (e.g., "This campaign achieved a 15% higher conversion rate thanks to this visual strategy").
• Process Clarity: Briefly explain your workflow, especially how you used Figma, Photoshop, AI, and Stripo. Show sketches or early concepts if they illustrate your thinking.
• AI Integration Showcase: If you have specific examples of AI-generated assets or workflows, present them clearly, explaining the benefits gained (speed, creativity, etc.).
• Conciseness: Be prepared to present your key projects within a given timeframe. Focus on the most relevant and impactful work.

📝 Enhancement Note: Candidates should prepare to articulate their design process not just from a creative standpoint but also from a performance and ROI perspective. The interview with the Chief Growth Officer is a key opportunity to demonstrate strategic thinking and a results-oriented mindset.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on jobs.eu.lever.co.
• Portfolio Customization: Tailor your portfolio to highlight your strongest work in email marketing design, banner creation, PDF design, and any experience with AI visual tools. Prioritize projects with demonstrable results.
• Resume Optimization: Ensure your resume clearly lists your proficiency in Figma, Photoshop, Illustrator, Stripo, and AI tools. Quantify achievements related to campaign performance where possible.
• Interview Preparation: Practice articulating your design process, your approach to A/B testing, and how you leverage data to inform your creative decisions. Prepare specific examples for behavioral questions.
• Company Research: Familiarize yourself with Amo Apps' products (MadMuscles, Harna, Unimeal) and their mission. Understand their target audience and the competitive landscape in the health and fitness app market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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