Graphic Designer, Email & Content Producer (Belgrade)

📍 Job Overview

Job Title: Graphic Designer, Email & Content Producer Company: Greenpark Location: Belgrade, Serbia Job Type: Full-time, Contract (Until December 31, 2025, with high likelihood of extension to at least December 31, 2026) Category: Marketing Operations / Creative Operations Date Posted: August 5, 2025 Experience Level: Mid-Level (2-4 years) Remote Status: Hybrid (1-2 days in the office)

🚀 Role Summary

• This role is a hybrid position blending creative graphic design with hands-on content production and project ownership, focusing on multi-channel digital experiences, primarily email and website content for a pharmaceutical client.
• The position demands strong collaboration with marketing and cross-functional teams in an agile environment, requiring proactive project management and a keen eye for detail to ensure high-quality, accessible digital assets.
• Key responsibilities include designing and developing engaging email campaigns using content authoring tools like KNAK, creating and updating website designs within existing templates, and producing print assets with print-ready specifications.
• The ideal candidate will possess a user-centered design approach, a strong portfolio demonstrating visual design skills across various digital and print mediums, and proficiency in essential design and content creation tools.

📝 Enhancement Note: This role is classified under Marketing Operations or Creative Operations due to its focus on producing digital content for marketing efforts, managing content authoring tools, and ensuring brand consistency across various channels, rather than a pure graphic design role. The emphasis on email and website content production, coupled with project ownership, aligns with operational aspects of marketing execution.

📈 Primary Responsibilities

• Design and develop engaging, cross-channel digital experiences, with a primary focus on email marketing campaigns and website content updates.
• Independently drive, coordinate, and successfully complete design requirements for diverse projects, demonstrating strong project ownership and timeline management.
• Create and modify a variety of digital assets, including designing new email templates, updating existing emails, and implementing edits to website designs using established templates.
• Develop and deploy emails using content authoring tools, specifically KNAK, ensuring adherence to brand guidelines and best practices.
• Produce print-ready assets such as brochures, posters, and flyers, ensuring all specifications for print production are met.
• Implement and champion best practices in accessible and inclusive design across all digital and print deliverables, adhering to usability and accessibility standards.
• Collaborate closely with marketing colleagues within agile methodologies, adapting to evolving project needs and contributing to a fast-paced, iterative workflow.
• Potentially contribute to video editing tasks, which is considered a plus for this role.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management. The emphasis on using specific content authoring tools (KNAK) and adhering to print-ready specifications points to a production-oriented role within a marketing context, requiring not just design skills but also process adherence for efficient content delivery.

🎓 Skills & Qualifications

Education:

• Bachelor's degree (or equivalent) in Fine Arts, Graphic Design, Digital Media, or a closely related discipline.

Experience:

• 2-4 years of professional experience in creative design, with a focus on digital assets, UI design, interaction design, or similar creative roles.
• Proven experience in managing design projects from conception to completion, demonstrating strong organizational and self-management skills.
• Familiarity with the pharmaceutical or health technology industry is advantageous but not a mandatory requirement.

Required Skills:

• Graphic Design Expertise: Comprehensive skills in visual design, including layout, typography, color theory, and branding.
• Email Design & Production: Proven ability to design and develop effective, engaging email campaigns and execute them using content authoring platforms.
• Content Authoring Tools: Hands-on experience with tools like KNAK, BEE Editor, or Creatopy for email development.
• Digital Design Tools: Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator), and Figma (preferred).
• Usability & Accessibility Standards: Strong understanding and practical application of web usability and accessibility standards (e.g., WCAG) for responsive design across multiple devices and screen formats, ensuring readability and inclusivity.
• HTML: Essential knowledge of HTML for email and web content development.

Preferred Skills:

• Figma Proficiency: Advanced skills in Figma for collaborative design and prototyping.
• CSS: Preferred knowledge of CSS for styling web and email content.
• Video Editing: Basic video editing skills would be a valuable asset.
• Print Design: Experience in designing print assets with an understanding of print production specifications.
• Pharmaceutical/Healthcare Industry Knowledge: Familiarity with the specific nuances and regulatory considerations of the pharmaceutical or health technology sector.
• Developer Collaboration: Experience in creating production specifications and working directly with developers for design implementation.

📝 Enhancement Note: The strong emphasis on specific tools like Figma and KNAK, alongside essential technical skills like HTML, indicates a need for candidates who are not only creative but also technically adept in content production workflows. The "ideal qualifications" section suggests a preference for candidates with a strong portfolio and experience in user-centered design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong track record of creating excellent user-centered designs across digital platforms, particularly email and web.
• Examples showcasing a range of visual design skills, including animation, iconography production, illustration, logo creation, branding, and interaction design.
• Demonstration of project ownership and the ability to independently drive design requirements from initiation to completion.
• Evidence of applying usability and accessibility best practices in design solutions.

Process Documentation:

• The role will involve working within agile marketing processes, requiring an understanding of iterative design cycles and adaptation to evolving project needs.
• Candidates should be comfortable with content authoring tools and creating print-ready assets, implying a need for understanding production workflows and specifications.
• While not explicitly stated as a requirement for submission, the ability to articulate design processes and decision-making behind portfolio pieces will be crucial during interviews.

📝 Enhancement Note: While a formal "process documentation" requirement for application isn't listed, the job description heavily implies the need for candidates to understand and work within agile marketing processes and production workflows. The portfolio is the key mechanism to demonstrate proficiency in these aspects.

💵 Compensation & Benefits

Salary Range:

• Given the location (Belgrade, Serbia), experience level (2-4 years), and the nature of the role (hybrid, contract with extension potential), a competitive salary range for a Graphic Designer, Email & Content Producer in Belgrade would typically fall between €12,000 - €18,000 gross per year. This translates to approximately €700 - €1,050 net per month.
• This estimate is based on industry benchmarks for creative professionals in Serbia, factoring in the specific skill set (design, content production, specific tools like Figma and KNAK), and the contract nature of the position.

Benefits:

• Contractual Role: Employment until December 31, 2025, with a strong possibility of extension to at least December 31, 2026, offering stability and potential for long-term engagement.
• Hybrid Work Model: Flexibility with 1-2 days required in the office, balancing in-person collaboration with remote work benefits.
• Global Exposure: Opportunity to work with a global, award-winning performance-driven content leader, gaining experience with international clients and diverse projects.
• Professional Development: Potential for growth and extension implies opportunities for continued learning and skill development within the agency.
• Collaborative Environment: Exposure to an agile marketing environment and cross-functional team collaboration.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. The hybrid model allows for some flexibility in how and where these hours are executed, with the expectation of 1-2 days in the Belgrade office.

📝 Enhancement Note: Salary estimation is based on general market research for comparable roles in Belgrade, Serbia. The "OTHER" employment type from the raw data has been interpreted as a full-time contract role based on the description. Benefits are inferred from the contract details and company description.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Greenpark operates within the Marketing and Advertising industry, specifically as a performance-driven content leader and brand publishing agency. Their expertise lies in Omnichannel Search & Insights, Creative Content, and Performance Tech, serving a global client portfolio across various sectors, including a significant presence in consumer packaged goods and potentially pharmaceuticals/health technology as indicated by the client in this role.
• The company's purpose is to help brands create meaningful connections through performance-driven content for search and social, highlighting a data-informed and results-oriented approach to creative work.

Company Size:

• Information on Greenpark's exact size isn't directly provided, but being an "award-winning, performance-driven content leader" suggests a well-established agency with a significant global footprint and client roster. This implies a structured environment with established processes, but also potential for agility and growth.

Founded:

• The founding date for Greenpark is not specified, but its description as an "award-winning" agency suggests a history of successful operations and client delivery.

Team Structure:

• The Graphic Designer will be part of a team supporting marketing and communication efforts for a pharmaceutical client, likely integrated within a broader marketing or creative department.
• The role requires close collaboration with marketing colleagues and cross-functional teams, indicating a team-oriented structure where communication and shared project goals are paramount.
• Reporting structure is not detailed, but it's typical for such roles to report to a Creative Lead, Marketing Manager, or Operations Manager within the agency or client-side team.

Methodology:

• Greenpark emphasizes a "performance-driven" approach, suggesting that data analysis and insights are integral to their content creation process.
• The company operates with an "ad agency and in-house model," implying a blend of client-facing project management and internal operational efficiency.
• Agile marketing processes are mentioned, indicating a methodology that prioritizes flexibility, rapid iteration, and cross-functional collaboration.

Company Website:

• playforkeeps.com

📝 Enhancement Note: The company context is derived from the provided description, emphasizing its role as a global content agency with a performance-driven ethos. The specific client context (pharmaceutical) is a key differentiator for this particular role, suggesting potential industry-specific considerations.

📈 Career & Growth Analysis

Operations Career Level:

• This position is at a Mid-Level, suitable for professionals with 2-4 years of experience. It’s a hands-on production role that requires independent project execution and collaboration, serving as a foundational step for further specialization in digital content production, creative operations, or marketing project management.

Reporting Structure:

• The candidate will likely report to a Creative Director, Senior Designer, or Marketing Manager within the agency or client team structure. Collaboration will be with marketing colleagues and potentially other designers, developers, and content specialists.

Operations Impact:

• The role directly impacts the client's marketing and communication efforts by producing high-quality digital content. This content is crucial for brand engagement, lead generation, and customer acquisition, directly influencing campaign performance and, by extension, revenue. The emphasis on "performance-driven content" signifies that the output of this role is measured by its effectiveness in achieving business objectives.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in email marketing design, web design, accessibility standards, and potentially video editing.
• Tool Proficiency: Gaining advanced proficiency in key design and content authoring tools like Figma and KNAK, which are highly valued in the digital marketing space.
• Industry Exposure: Developing a deeper understanding of the pharmaceutical/healthcare industry's marketing nuances, which can open doors to specialized roles.
• Project Management Growth: Enhanced project ownership and coordination skills can lead to roles with more strategic project management responsibilities.
• Potential for Extension: The contract extension offers a path to longer-term engagement and potential for a permanent role within Greenpark or the client organization.

📝 Enhancement Note: The growth opportunities are inferred based on the mid-level nature of the role and the skills acquired. The contract status suggests that career progression might be tied to performance and the client's ongoing needs.

🌐 Work Environment

Office Type:

• The role is based in Belgrade, Serbia, and is described as "Full time, with 1-2 days in the office." This indicates a hybrid work environment, allowing for a blend of remote flexibility and in-person collaboration.

Office Location(s):

• Specific office location details for Belgrade are not provided. However, the requirement for 1-2 days in the office suggests a physical workspace is available and utilized for team meetings, collaborative sessions, and potentially access to specific resources.

Workspace Context:

• The environment is described as fast-paced and agile, typical of a creative agency or client-side marketing team. This suggests a dynamic workspace that requires adaptability and efficient workflow management.
• Collaboration with cross-functional teams is a key aspect, implying an open and communicative workspace culture.
• Access to necessary design and content authoring tools (Adobe Suite, Figma, KNAK) is a given, supporting efficient content production.

Work Schedule:

• The work schedule is full-time, likely aligning with standard business hours in Belgrade (e.g., 9 AM to 5 PM CET). The hybrid nature allows for some flexibility in structuring the 1-2 office days, while remote workdays require self-discipline and effective time management to meet project deadlines.

📝 Enhancement Note: The "1-2 days in the office" specification clearly defines the hybrid nature of the work environment, emphasizing the need for both independent work and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess basic qualifications and creative fit.
• Skills Assessment/Technical Interview: May include a discussion about design processes, tool proficiency, and potentially a practical design exercise or case study focusing on email or web design challenges. Candidates may be asked to walk through their portfolio pieces, explaining their design decisions, process, and the impact of their work.
• Behavioral/Fit Interview: Focuses on soft skills such as communication, collaboration, problem-solving, and cultural alignment with Greenpark's values ('We Strive', 'Acting Together', 'With Kindness').
• Client Involvement (Potential): Depending on the agency-client relationship, there might be an interview stage involving the client's marketing team.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects, prioritizing those that demonstrate user-centered design, email/web content production, and successful project execution.
• Highlight Process: For each project, clearly articulate the brief, your role, the design process undertaken, the tools used, challenges faced, and the final outcome. Emphasize how you met the client's objectives.
• Showcase Tool Proficiency: Include examples that clearly demonstrate your skills in Figma, Adobe Suite, and KNAK. If you have examples using other listed tools (Sketch, Adobe XD, Creatopy), include those as well.
• Demonstrate Accessibility Focus: If possible, include projects where you consciously applied accessibility and usability standards, explaining your approach.
• Quantify Impact: Where possible, include metrics or results that showcase the effectiveness of your designs (e.g., improved engagement rates, conversion rates).

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a concept for an email campaign or a minor website update based on a brief.
• Practice articulating your design rationale clearly and concisely, focusing on how your solutions address the project requirements and business goals.
• Brush up on current best practices in email design, web design, and digital accessibility standards.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a creative operations role. Emphasis is placed on demonstrating not just aesthetic skill but also process adherence, tool proficiency, and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Preferred tool for UI design, prototyping, and collaborative workflows. Proficiency is highly valued.
• Adobe Creative Suite: Essential suite including Photoshop for image editing and manipulation, and Illustrator for vector graphics and branding elements.
• KNAK: Key content authoring tool for developing and deploying email campaigns. Hands-on experience is a significant advantage.

Analytics & Reporting:

• While not explicitly mentioned as tools the designer will directly manage, understanding how design impacts analytics and reporting metrics (e.g., email open rates, click-through rates, website engagement) is crucial for a performance-driven role. Familiarity with analytics platforms like Google Analytics or similar reporting dashboards is beneficial.

CRM & Automation:

• No specific CRM or automation platform requirements are listed for this role. However, understanding how email marketing integrates with CRM and marketing automation systems can be advantageous.

📝 Enhancement Note: The core technology stack is clearly defined, with a strong emphasis on Figma and KNAK. This highlights the need for candidates to be proficient in modern digital design and content production tools.

👥 Team Culture & Values

Operations Values:

• We Strive: A commitment to ambition and high performance in creating impactful content and digital experiences.
• Acting Together: Emphasizes teamwork, collaboration, and integration across departments and with clients. This means actively contributing to team goals and supporting colleagues.
• With Kindness: A core value that permeates all interactions, promoting respect, empathy, and a positive working environment. This is crucial for cross-functional collaboration.
• Openness, Respect, Innovation, Teamwork: These are broadly stated values that inform the company culture, suggesting an environment that encourages new ideas, values diverse perspectives, and fosters a supportive team dynamic.

Collaboration Style:

• The role requires close collaboration with marketing colleagues in agile environments. This implies a dynamic, iterative, and communicative style of teamwork.
• Candidates are expected to be "friendly, collaborative," and "great team players," highlighting the importance of interpersonal skills and a positive attitude.
• Proactive communication and the ability to manage shifting priorities are essential for effective collaboration in a fast-paced setting.

📝 Enhancement Note: The company values provide a clear framework for understanding the expected team culture. The emphasis on "Acting Together" and "With Kindness" is particularly relevant for a collaborative role like this.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively balancing creative vision with client brand guidelines, technical limitations of platforms (like email clients), and accessibility requirements.
• Agile Workflow Adaptation: Thriving in a fast-paced, agile environment that requires quick turnarounds and flexibility to adapt to changing project priorities and client feedback.
• Cross-Functional Collaboration: Navigating communication and collaboration with diverse teams (marketing, potentially developers, client stakeholders) to ensure seamless project execution.
• Meeting Diverse Design Needs: Producing a variety of digital and print assets while maintaining brand consistency and quality across all outputs.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepening expertise in Figma and KNAK, potentially exploring other emerging design and content production tools.
• Industry Specialization: Gaining valuable experience and knowledge within the pharmaceutical/healthcare sector's marketing landscape.
• Agile Methodologies: Enhancing skills in agile project management and collaborative workflows.
• Accessibility Best Practices: Becoming a subject matter expert in digital accessibility and inclusive design principles.

📝 Enhancement Note: The challenges identified are typical for creative production roles within agency or client-side marketing teams, focusing on the interplay between creative output, operational processes, and stakeholder management.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How do you approach designing an email campaign for a pharmaceutical client, considering both engagement and regulatory compliance?" (Focus on process, audience segmentation, and compliance).
• Collaboration & Stakeholder Management: "Describe a time you had to collaborate with a marketing team on a tight deadline. How did you manage communication and ensure the project's success?" (Highlight communication, teamwork, and project ownership).
• Problem-Solving: "If a client requested a design modification that conflicted with accessibility standards, how would you handle it?" (Demonstrate problem-solving skills, communication, and adherence to best practices).

Company & Culture Questions:

• "What interests you about Greenpark's approach to performance-driven content?" (Research the company's purpose and values).
• "How do you embody Greenpark's values of 'We Strive,' 'Acting Together,' and 'With Kindness' in your work?" (Prepare examples demonstrating these values).
• "How do you ensure your designs are both visually appealing and user-friendly across different devices?" (Focus on user-centered design and responsive principles).

Portfolio Presentation Strategy:

• Project Storytelling: Structure your portfolio walkthroughs as stories. Start with the challenge/brief, explain your creative process and design choices, highlight the tools used, discuss any obstacles overcome, and conclude with the results or impact.
• Tool Demonstration: Be ready to discuss your proficiency with Figma, Adobe Suite, and KNAK. If asked, you might be able to share your screen to briefly showcase a relevant project within Figma.
• Highlight Relevance: Emphasize projects that directly align with the job description's requirements: email design, web content updates, print assets, and user-centered/accessible design.
• Conciseness: Keep your presentations focused and to the point, respecting the interviewer's time. Aim for 3-5 minutes per project.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a blend of creative talent, operational understanding (process, tools), and cultural fit, which are crucial for success in this type of role.

📌 Application Steps

To apply for this Graphic Designer, Email & Content Producer position:

• Submit your application through the provided BambooHR link: https://greenparkcontent.bamboohr.com/careers/711
• Portfolio Customization: Curate your online portfolio to prominently feature your best work relevant to email design, web content production, and user-centered design. Ensure it clearly showcases your proficiency with tools like Figma, Adobe Suite, and KNAK.
• Resume Optimization: Tailor your resume to highlight your 2-4 years of design experience, specific achievements in content production, project management capabilities, and familiarity with agile workflows and accessibility standards. Use keywords from the job description naturally.
• Interview Preparation: Practice discussing your portfolio pieces, focusing on your design process, problem-solving skills, and how you've applied best practices. Be ready to articulate your understanding of Greenpark's values and the requirements of the role.
• Company Research: Familiarize yourself with Greenpark's work, their client portfolio, and their stated values. Understand the agency's approach to performance-driven content and brand publishing to better align your answers with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Greenpark before making application decisions.