Graphic Designer (eCommerce)

📍 Job Overview

Job Title: Graphic Designer (eCommerce)

Company: Jobgether (On behalf of a partner company)

Location: Bulgaria

Job Type: Full-time

Category: eCommerce Graphic Design / Performance Marketing Design

Date Posted: March 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is specifically for a performance-driven Graphic Designer focused on optimizing eCommerce customer experiences through high-converting digital assets.

• The position requires a strong understanding of direct-to-consumer (DTC) brand aesthetics and the ability to translate marketing strategies into visually compelling, revenue-generating designs.

• Candidates will be responsible for creating a high volume of creative assets across various digital channels, including email, social media ads, and landing pages.

• This is a hands-on role demanding a blend of creative talent, technical proficiency in design software, and a data-driven approach to design iteration and optimization.

📝 Enhancement Note: The role is described as "Graphic Designer (eCommerce)" and emphasizes "performance-driven," "high-converting customer experiences," and "revenue growth." This strongly indicates a focus on Sales Operations or GTM (Go-To-Market) support through design, rather than traditional brand design. The core responsibilities revolve around creating assets that directly influence conversion rates and, by extension, revenue.

📈 Primary Responsibilities

• Design and implement high-performing email campaigns and automated flows within the Klaviyo platform, prioritizing mobile-first design, clear visual hierarchy, and impactful Call-to-Action (CTA) placement to drive conversions.

• Create static and short-form video ad creatives optimized for social media platforms (e.g., Meta), developing multiple format variations to support A/B testing and continuous campaign iteration.

• Develop engaging and scroll-stopping ad visuals and thumbnails that effectively capture audience attention while maintaining strict adherence to established brand identity guidelines.

• Design conversion-oriented landing pages that seamlessly guide users from initial product or service proposition through to the final checkout process, minimizing friction and maximizing conversion rates.

• Collaborate closely with marketing strategists to refine layout, optimize messaging hierarchy, integrate product imagery effectively, and strategically place social proof elements to enhance overall conversion rates.

• Maintain rigorous organization of design files, adhering to consistent naming conventions and employing effective version control for seamless collaboration and efficient asset management within agile teams.

• Deliver high-quality creative assets within aggressive turnaround timelines, demonstrating adaptability to feedback and swift adjustments to evolving campaign requirements and performance insights.

📝 Enhancement Note: The responsibilities are heavily focused on performance marketing deliverables (email, ads, landing pages) and specific tools (Klaviyo), indicating a direct contribution to GTM efforts and revenue generation. The emphasis on "conversion-focused," "performance-driven," and "revenue growth" aligns this role with a GTM Operations support function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation or equivalent practical experience in Graphic Design, Marketing, or a related creative field is expected.

Experience: Minimum of 3 years of dedicated graphic design experience, with a strong preference for candidates who have worked within eCommerce, direct-to-consumer (DTC) brands, or performance marketing environments.

Required Skills:

• Proven experience in graphic design, with a portfolio showcasing successful eCommerce email templates, advertising creatives, and landing page designs.

• Hands-on, practical experience designing and building email campaigns directly within the Klaviyo platform.

• High proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for asset creation and manipulation.

• Experience with video editing tools such as Adobe Premiere Pro or After Effects for creating short-form video ad content.

• Working knowledge of modern design and collaboration tools like Figma or Canva.

• Solid understanding of performance-focused design principles, including visual hierarchy, hook creation, and effective CTA placement strategies to drive user action.

• Demonstrated ability to manage distinct brand styles simultaneously while ensuring brand consistency and meticulous attention to detail across all creative outputs.

• Comfort and proficiency working in a fast-paced, agile environment characterized by rapid iteration cycles and collaborative feedback loops.

Preferred Skills:

• Experience with Shopify page builders (e.g., Replo, Shogun) for direct website design and optimization.

• Familiarity with Meta advertising specifications and best practices for creative development.

• Understanding of creative testing frameworks and methodologies for performance analysis.

• Exposure to or experience with AI-powered design tools to enhance efficiency and creative output.

📝 Enhancement Note: The emphasis on specific eCommerce platforms (Klaviyo, Shopify), ad platforms (Meta), and performance-driven design principles highlights the operational aspect of this creative role, directly supporting GTM strategy execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, showcasing a minimum of 3 years of relevant design work specifically for eCommerce, DTC, or performance marketing campaigns.

• Portfolio pieces must demonstrate practical application of design principles to achieve measurable business outcomes, such as increased conversion rates, click-through rates, or engagement metrics.

• Submissions should include examples of high-converting email templates designed and built within Klaviyo, highlighting their user journey and CTA effectiveness.

• Include case studies or examples of ad creatives (static and video) and landing pages that were part of successful marketing campaigns, ideally with performance data or insights.

Process Documentation:

• Candidates should be prepared to discuss their design process for creating assets within fast-paced, iterative environments, emphasizing workflow efficiency and collaboration.

• Be ready to explain how feedback is incorporated and how performance data influences design revisions and future creative development.

• Showcase an understanding of asset management best practices, including file organization, naming conventions, and version control, essential for team collaboration.

📝 Enhancement Note: The requirement for a portfolio demonstrating "real-world work" and "conversion-oriented visuals" directly ties this design role into the operational execution of GTM strategies. The emphasis on specific tools like Klaviyo and the need to discuss process implies a need for operational efficiency in creative delivery.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers in performance marketing roles within Eastern European markets, with compensation paid in USD, a competitive range would be approximately $30,000 - $50,000 USD annually. This range is an estimate and will vary based on specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive compensation package paid bi-monthly in USD.

• Up to 14 days of paid time off (PTO) annually, accrued from the commencement of employment.

• Recognition of company-specific holidays in accordance with internal guidelines.

• A 100% remote work environment, offering significant flexibility in work location.

• Direct exposure to performance metrics, providing clear visibility into the impact of design work on business results.

• Opportunities for close collaboration with marketing strategists and rapid feedback loops to accelerate professional development.

• Exposure to a diverse range of eCommerce brands and high-impact marketing initiatives.

Working Hours: The role is structured around a full-time commitment, typically 40 hours per week. Candidates are expected to provide partial overlap with U.S. Eastern or Pacific time zones to facilitate effective communication and collaboration with marketing strategists.

📝 Enhancement Note: The salary estimate is based on general market data for experienced designers in Bulgaria, adjusted for the USD payment and the performance-oriented nature of the role. The emphasis on USD payment and remote work is also a key benefit for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the eCommerce and Direct-to-Consumer (DTC) brand sector, likely focusing on performance marketing and growth strategies for online businesses.

Company Size: While not explicitly stated, the mention of "agile growth teams" and "multiple brand styles" suggests a dynamic environment that could range from a growing agency or a dedicated internal growth team for a portfolio of brands. Jobgether itself is a platform facilitating hiring, indicating a tech-centric approach.

Founded: Information not provided, but the context implies a focus on modern digital marketing and eCommerce growth.

Team Structure:

• The Graphic Designer will be part of a growth-focused marketing team, likely collaborating closely with Marketing Strategists, Performance Marketers, and potentially Copywriters.

• Reporting likely goes to a Marketing Manager, Head of Growth, or Creative Lead within the partner company's structure.

Methodology:

• Data-driven decision-making is paramount, with designs directly influenced by performance metrics and A/B testing results.

• Agile methodologies are likely employed, emphasizing rapid iteration, quick feedback loops, and flexible adaptation to campaign needs.

• A strong focus on conversion rate optimization (CRO) through design is central to the team's approach.

Company Website: https://jobgether.com/ (Jobgether platform)

📝 Enhancement Note: The context points towards a results-oriented, fast-paced environment typical of growth-focused marketing teams in the eCommerce space. The emphasis on data and rapid iteration is a hallmark of GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative and marketing operations spectrum. It offers a direct path to specializing in performance marketing design and conversion rate optimization.

Reporting Structure: The Graphic Designer will report to a manager or lead within the marketing department of the partner company, working closely with marketing strategists on day-to-day tasks.

Operations Impact: The designer's work directly impacts key GTM metrics such as conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS) by creating visually effective marketing collateral.

Growth Opportunities:

• Deepen expertise in performance marketing design, specializing in specific channels like email marketing (Klaviyo) or paid social.

• Develop advanced skills in conversion rate optimization (CRO) through design, learning to interpret data and iterate designs for maximum impact.

• Potentially transition into broader GTM roles, such as Marketing Operations Specialist, or lead creative projects for specific campaigns or brands.

• Gain exposure to diverse eCommerce brands and business models, broadening industry knowledge.

• Develop skills in managing multiple creative projects simultaneously and prioritizing tasks in a high-output environment.

📝 Enhancement Note: The growth opportunities are framed around developing specialized skills directly relevant to GTM and revenue operations, particularly in performance marketing and creative optimization.

🌐 Work Environment

Office Type: This is a 100% remote position, offering the flexibility to work from any location that allows for focused productivity and reliable internet access.

Office Location(s): N/A (Fully remote)

Workspace Context:

• The remote nature requires self-discipline and effective time management to maintain productivity and collaboration.

• Access to necessary design software and hardware is the responsibility of the candidate, though the company provides access to specific platforms like Klaviyo.

• Collaboration will primarily occur through digital communication tools, requiring strong written and verbal communication skills.

Work Schedule: While the role is full-time (40 hours/week), candidates are expected to have some overlap with U.S. Eastern or Pacific time zones. This implies flexibility within the workday to accommodate meetings and real-time collaboration with U.S.-based team members.

📝 Enhancement Note: The remote aspect and time zone overlap are critical operational considerations for international remote roles, impacting team dynamics and workflow management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether via their AI matching process or a brief recruiter call to assess basic qualifications and fit.

• Portfolio Review: A critical step where candidates submit their portfolio for evaluation by the partner company's hiring team, focusing on relevant eCommerce and performance marketing design examples.

• Skills Assessment/Challenge: Potentially a design challenge or a practical test related to creating an ad creative, email template, or landing page section, simulating real-world tasks.

• Interview with Hiring Team: A discussion with marketing strategists and/or a manager to assess design approach, collaboration style, understanding of performance metrics, and cultural fit.

• Final Interview/Offer: May involve a final conversation with a senior leader before an offer is extended.

Portfolio Review Tips:

• Curate your portfolio to prominently feature eCommerce, DTC, and performance marketing examples. Prioritize work that demonstrates direct impact on conversion rates or other key GTM metrics.

• Clearly label each project with the client/brand, your role, the objective, and the outcome (if data is available).

• Include specific examples of Klaviyo email designs and social media ad creatives. If possible, show variations tested.

• Be prepared to walk through your design process for at least one key project, explaining your strategic choices and how you incorporated feedback or data.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, conversion elements (CTAs, hooks), and brand consistency within the given constraints.

• For ad creatives, consider the platform (e.g., Meta) and its best practices for visual engagement and ad recall.

• For email, think about mobile responsiveness, scannability, and clear user journeys.

• Practice articulating your design decisions concisely, linking them back to the stated objectives of the campaign or brand.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, results-driven nature of this role, aligning it closely with operational execution in GTM.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for asset creation).

• Video Editing Tools: Premiere Pro, After Effects (for short-form video ad content).

• Design & Collaboration: Figma, Canva (for rapid prototyping, collaboration, or specific asset types).

Analytics & Reporting:

• While not a direct analytics role, a strong understanding of how design impacts key performance indicators (KPIs) such as conversion rates, CTR, and ROAS is crucial.

CRM & Automation:

• Klaviyo: Hands-on experience designing and building email campaigns and automated flows is a mandatory requirement.

• Shopify page builders (Preferred): Replo, Shogun (for website/landing page design integration).

• Meta Advertising Platform: Understanding of creative specifications and best practices for ads.

📝 Enhancement Note: The specific mention of Klaviyo as a mandatory skill, alongside preferred experience with Shopify builders and Meta ads, firmly places this role within the operational execution of GTM marketing strategies.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the focus on creating designs that directly contribute to measurable business results and revenue growth.

• Data-Informed Creativity: While creativity is essential, designs are expected to be informed by performance data, A/B testing insights, and conversion optimization principles.

• Agility & Adaptability: The ability to work in a fast-paced environment, adapt quickly to feedback, and iterate designs rapidly is highly valued.

• Collaboration & Communication: Strong teamwork and clear communication with marketing strategists and other team members are key to success.

• Efficiency & Output: High output expectations mean valuing designers who can produce quality work consistently and efficiently.

Collaboration Style:

• Highly collaborative, with constant interaction and feedback loops with marketing strategists.

• Emphasis on clear communication and shared understanding of campaign objectives and performance goals.

• Openness to constructive criticism and a willingness to iterate based on team input and data insights.

📝 Enhancement Note: The values described are characteristic of a growth-focused marketing team operating with GTM objectives, where creative output is directly tied to business performance and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• High Output Demands: Consistently delivering a high volume of quality creative assets under tight deadlines requires excellent time management and workflow optimization.

• Balancing Creativity with Performance: Effectively translating data-driven insights into visually appealing and brand-consistent designs can be challenging.

• Rapid Iteration Cycles: Adapting quickly to frequent feedback and campaign changes requires flexibility and resilience.

• Remote Collaboration: Maintaining strong communication and collaboration effectively in a fully remote setting requires proactive effort.

Learning & Development Opportunities:

• Specialization in Performance Design: Deepen expertise in designing for conversion optimization across various digital channels.

• Advanced Tool Proficiency: Gain mastery in Klaviyo, explore advanced features of Adobe Suite, and potentially learn new design or automation tools.

• Data Interpretation Skills: Improve understanding of marketing analytics and how to apply performance data to creative strategy.

• Cross-Functional Exposure: Learn from marketing strategists about campaign planning, targeting, and optimization tactics.

• Portfolio Enhancement: Continuously build a strong portfolio with proven results that can lead to future career advancement opportunities.

📝 Enhancement Note: The challenges and growth opportunities are framed around developing specialized skills within the performance marketing and GTM operations domain, emphasizing continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an email campaign for a new product launch to maximize engagement and conversions within Klaviyo?" (Prepare to discuss segmentation, content hierarchy, CTAs, and mobile optimization).

• "Describe a time you designed ad creatives that significantly improved performance metrics. What was your process, and what were the results?" (Focus on data-driven design choices and quantifiable outcomes).

• "How do you balance brand consistency with the need to create attention-grabbing, performance-oriented visuals for social media ads?" (Discuss brand guidelines, creative testing, and adapting messaging).

Company & Culture Questions:

• "What interests you about working with eCommerce brands and focusing on performance marketing design?" (Align your interest with the role's focus on growth and results).

• "How do you handle constructive criticism or feedback on your designs, especially in a fast-paced environment?" (Emphasize adaptability, learning, and collaboration).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (emails, ads, landing pages) or by client. For each project, clearly state the objective, your role, the solution, and the outcome.

• Highlight Impact: For each relevant piece, be ready to discuss how your design contributed to the campaign's success. Quantify results whenever possible (e.g., "increased CTR by X%", "contributed to Y% increase in sales").

• Tool Proficiency: Be prepared to briefly discuss your experience with key tools like Klaviyo, Photoshop, Illustrator, and Figma, highlighting how you leverage them for efficiency and effectiveness.

• Process Explanation: Have a concise narrative ready for at least one significant project that explains your design process from brief to final asset, including any iterations or data-informed adjustments.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating practical skills, understanding of performance metrics, and the ability to execute GTM marketing strategies through design.

📌 Application Steps

To apply for this operations-centric design position:

• Submit your application through the provided link, ensuring all fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest eCommerce, DTC, and performance marketing design examples, especially those demonstrating success with email campaigns (Klaviyo) and ad creatives.

• Resume Optimization: Update your resume to highlight keywords such as "eCommerce," "DTC," "Performance Marketing," "Conversion Rate Optimization," "Klaviyo," "Adobe Creative Suite," and specific achievements related to driving results through design.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you use data to inform your creative decisions. Be ready to discuss your experience with the required tools and platforms.

• Company Research: Familiarize yourself with Jobgether's platform and understand the general landscape of eCommerce growth agencies or internal growth teams that might be partnering with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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