Graphic Designer (Contract - 6 mois)

📍 Job Overview

Job Title: Graphic Designer (Contract - 6 months)

Company: Labatt Breweries of Canada

Location: Montreal, Quebec, Canada

Job Type: Contract

Category: Creative & Media / Art & Design

Date Posted: January 23, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This contract role focuses on creating impactful point-of-purchase (POP) and point-of-sale (POS) visuals to enhance brand presence in retail environments.

• The position requires strict adherence to Labatt's established graphic standards and brand guidelines, ensuring consistency across all creative assets.

• A key aspect of this role involves the meticulous management of multiple project timelines simultaneously, requiring strong organizational and time management skills.

• The Graphic Designer will be responsible for fostering and maintaining effective relationships with internal clients and external third-party suppliers.

• This role necessitates staying abreast of emerging trends and technologies within graphic design and the consumer packaged goods (CPG) industry to inform creative output.

📝 Enhancement Note: While the original listing is for a Graphic Designer, this enhancement frames the role through an operations lens by emphasizing project management, supplier relations, adherence to standards, and staying current with industry trends, all critical for efficient GTM (Go-To-Market) execution and brand consistency. The "contract" nature also implies a focus on delivering specific projects within defined timelines, a common operational imperative.

📈 Primary Responsibilities

• Develop compelling and compliant point-of-purchase (POP) and point-of-sale (POS) visual materials that drive consumer engagement and sales.

• Ensure all creative output strictly adheres to Labatt's brand identity, graphic standards, and legal requirements, maintaining brand integrity.

• Proactively manage project workflows, timelines, and deliverables for multiple concurrent design projects, ensuring on-time completion.

• Serve as the primary point of contact for internal stakeholders, understanding their creative needs and providing design solutions.

• Cultivate and manage relationships with external vendors, printers, and other third-party suppliers to ensure quality and cost-effectiveness of production.

• Research and integrate emerging design trends, software capabilities, and production technologies to enhance visual communication and operational efficiency.

• Collaborate with marketing and sales teams to translate campaign objectives and GTM strategies into effective visual assets.

• Prepare and organize design files for various production processes, ensuring technical specifications are met for print and digital applications.

📝 Enhancement Note: The responsibilities have been expanded to highlight the operational aspects of design, such as workflow management, vendor relations, and ensuring compliance with brand standards, which are crucial for GTM execution. The inclusion of "GTM strategies" and "production processes" directly links the design function to broader operational goals.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in the Adobe Creative Cloud (CC) suite, specifically:

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop

• Demonstrated expertise in Adobe Substance and related 3D design software (e.g., Substance Stager).

• Mastery of the Mac OS operating system.

• Exceptional attention to detail, ensuring accuracy in all design outputs.

• Strong creative thinking and problem-solving abilities, with a keen eye for visual composition.

• Solid understanding of typography, color coding systems, and design principles.

• Proven ability to communicate effectively with external suppliers and vendors.

Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects.

• Familiarity with 3D modeling and rendering techniques.

• Experience with Adobe Premiere for video editing is considered an asset.

• Previous experience in a fast-paced CPG or beverage industry environment.

📝 Enhancement Note: The skills section is tailored to emphasize the operational impact of these technical proficiencies. For instance, "ensuring accuracy in all design outputs" and "capacity to handle multiple projects and tight deadlines" directly relate to operational efficiency. The inclusion of 3D software and motion graphics hints at the need for advanced asset creation that can support dynamic GTM campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating proficiency in creating Point-of-Purchase (POP) and Point-of-Sale (POS) materials relevant to the retail or CPG industry.

• Include examples of work that adhere to strict brand guidelines and demonstrate the ability to maintain brand consistency across different applications.

• Present projects that highlight effective project management, showcasing how timelines were managed and deliverables were met.

• Feature case studies or project descriptions that detail the problem, your design solution, and the impact or outcome (e.g., increased visibility, improved sales metrics if available).

Process Documentation:

• Be prepared to discuss your personal design workflow from brief to final delivery, highlighting efficiency gains and quality control measures.

• Be ready to explain how you manage feedback from internal clients and incorporate revisions effectively.

• Provide examples of how you have collaborated with external suppliers or vendors to ensure successful production of design assets.

📝 Enhancement Note: This section is critical for operations roles. It emphasizes not just the final product but the process behind it, including project management, vendor collaboration, and adherence to brand standards. The request for case studies focusing on impact is a direct nod to the ROI-driven nature of operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• While this is a contract role, Labatt Breweries of Canada offers a supportive work environment and opportunities for professional development.

• Opportunity to work with a leading Canadian brand in the beverage industry.

• Exposure to a wide range of creative projects and GTM initiatives.

• Potential for contract extension or future opportunities based on performance and business needs.

Working Hours:

• Standard full-time hours are expected, approximately 40 hours per week.

• Flexibility may be required to meet project deadlines, especially during peak campaign periods.

• The role is on-site in Montreal, Quebec.

📝 Enhancement Note: For contract roles, salary is often the primary compensation. The range provided is an estimate based on industry standards for contract graphic designers in Montreal with 2-5 years of experience. Benefits are framed around the contract nature, focusing on professional exposure and potential for future work rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Brewing)

Company Size: Large Enterprise (over 10,000 employees globally, with significant operations in Canada)

Founded: Labatt was founded over 175 years ago, establishing a deep heritage and a strong presence in Canada.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Brand team, working closely with Brand Managers, Marketing Specialists, and potentially other creative professionals.

• This role may collaborate with cross-functional teams including Sales, Trade Marketing, and Production to ensure GTM strategies are effectively supported by visual assets.

Methodology:

• Labatt emphasizes a data-informed approach to marketing and brand management, meaning creative decisions are often supported by consumer insights and market analysis.

• The company values a "dreaming big" culture, encouraging innovation and forward-thinking in all its endeavors, including creative execution.

• Adherence to established brand guidelines and quality standards is paramount, ensuring a consistent and professional brand representation across all touchpoints.

Company Website: [Labatt Breweries of Canada - though the provided URL was for the career portal, a general company site would be labatt.com or an equivalent for AB InBev Canada]

📝 Enhancement Note: This section contextualizes the role within Labatt's established brand and operational framework. The emphasis on data-informed decisions and adherence to standards highlights the operational rigor expected, even in creative roles.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in POP/POS design, 3D visualization, and motion graphics within a leading CPG company.

• Industry Exposure: Gain invaluable experience working with iconic brands and understanding the nuances of the Canadian beverage market.

• Portfolio Enhancement: Build a robust portfolio with high-profile projects that can lead to future contract extensions, full-time opportunities, or roles at other major CPG organizations.

• Networking: Develop professional relationships with marketing and brand professionals, potentially opening doors for future career advancement.

📝 Enhancement Note: The analysis here focuses on how this contract role serves as a stepping stone, emphasizing the skills and experience gained, which are crucial for career progression in operations-adjacent creative fields. The "operations impact" is tied directly to sales and GTM success.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The designer will have access to a dedicated workstation, likely equipped with the necessary hardware and software (Mac OS, Adobe CC).

• The environment is expected to be collaborative, with opportunities to brainstorm and receive feedback from colleagues.

Work Schedule:

• The standard work schedule will be full-time, aligning with typical business hours in Montreal. Emphasis will be placed on meeting project deadlines, which may occasionally require flexible hours.

📝 Enhancement Note: The on-site requirement is highlighted as beneficial for collaboration and access to resources, which are important operational considerations for creative production and GTM alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with Labatt's brand aesthetic and GTM needs.

• Portfolio Presentation: A dedicated session where candidates will present their portfolio, discussing specific projects, design process, and problem-solving approaches. Focus on POP/POS examples.

• Skills Assessment: Potential practical design exercise or technical questions related to Adobe CC, Adobe Substance, and Mac OS proficiency.

• Cultural Fit Interview: Discussion with hiring managers and potential team members to assess alignment with Labatt's "dreaming big" culture, collaboration style, and ability to work under pressure.

• Final Interview: May involve a discussion with senior management to confirm fit and discuss contract terms.

Portfolio Review Tips:

• Curate for Relevance: Select projects that specifically showcase your experience with retail, POP/POS design, and CPG branding. Quality over quantity.

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and how you overcame them. Detail how you adhered to brand guidelines.

• Highlight Technical Skills: Be ready to speak to your proficiency in Adobe CC, Adobe Substance, and other relevant software.

• Quantify Impact (if possible): If you have data on how your designs influenced sales, visibility, or campaign success, present it clearly.

• Prepare for GTM Context: Be ready to discuss how your designs support marketing objectives and go-to-market strategies.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates a real-world task, such as creating a POP concept for a new product launch or adapting existing assets to a new campaign.

• Practice time management to complete the challenge within the given timeframe.

• Focus on delivering a solution that is visually appealing, brand-compliant, and strategically sound for the target audience and retail environment.

📝 Enhancement Note: The interview process and portfolio review advice are tailored to emphasize the operational aspects of design – strategic thinking, process, and impact – relevant to a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud (CC):

  • InDesign: Essential for layout design, typography, and preparing files for print production of POP/POS materials.
  • Illustrator: Critical for vector graphics, logo work, and creating scalable visual elements.
  • Photoshop: Used for image manipulation, retouching, and creating detailed raster graphics.

• Adobe Substance: A key requirement for 3D design, texturing, and potentially creating realistic mockups or assets for digital displays.

• Substance Stager: Likely used in conjunction with Substance for 3D scene composition and rendering.

• Mac OS: The primary operating system environment for this role.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how creative assets are managed and deployed within marketing automation platforms or DAM (Digital Asset Management) systems can be advantageous.

📝 Enhancement Note: This section focuses on the specific software and operating system requirements, highlighting their relevance to producing high-quality, compliant, and impactful GTM assets efficiently. The mention of DAM systems hints at broader operational workflows.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A strong commitment to delivering high-quality, error-free design work on time, every time, reflecting the precision needed in operations.

• Brand Stewardship: A deep respect for and adherence to brand guidelines, ensuring consistent and professional representation of Labatt's portfolio of brands.

• Collaboration & Communication: Valuing open communication and teamwork to ensure design solutions align with marketing objectives and are effectively produced.

• Innovation & Adaptability: Embracing new ideas and technologies ("dreaming big") while remaining adaptable to project changes and evolving market trends.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, and potentially production teams to ensure design output effectively supports broader business goals and GTM strategies.

• Feedback-Driven Improvement: A willingness to receive and incorporate constructive feedback from stakeholders to refine designs and ensure optimal outcomes.

• Process-Oriented: Understanding and respecting established workflows and approval processes to ensure smooth project execution and timely delivery.

📝 Enhancement Note: The values and collaboration style are framed to reflect the operational mindset required for effective execution, brand consistency, and cross-functional alignment within a large organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Stakeholder Demands: Balancing the creative needs and feedback from various internal clients and departments.

• Strict Brand Adherence: Consistently delivering creative and engaging designs while strictly adhering to established brand guidelines and legal requirements.

• Tight Deadlines: Operating effectively under pressure to meet short turnaround times for campaign assets, especially during peak seasons.

• Adapting to Emerging Technologies: Keeping pace with rapid advancements in design software and 3D rendering, and integrating them effectively into workflows.

Learning & Development Opportunities:

• Advanced Software Training: Potential access to training or resources for deepening expertise in Adobe Substance, After Effects, or other advanced creative tools.

• Industry Best Practices: Gaining insights into the specific design requirements and GTM strategies of the Canadian beverage and CPG market.

• Portfolio Expansion: Building a strong portfolio with high-impact projects for iconic brands, enhancing future career prospects.

• Cross-Functional Understanding: Developing a better understanding of marketing, sales, and production processes through collaboration.

📝 Enhancement Note: Challenges are framed in a way that highlights operational difficulties (e.g., managing demands, deadlines, adherence to standards), while growth opportunities focus on skill enhancement and industry knowledge relevant to operations.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss how you ensure brand consistency across multiple design projects and platforms.

• Explain your process for managing multiple design projects with competing deadlines and how you prioritize tasks.

• Describe a situation where you had to balance creative vision with strict brand guidelines or client feedback.

Company & Culture Questions:

• Research Labatt Breweries of Canada's current brands and recent marketing campaigns. Be ready to discuss your thoughts on their visual identity.

• How does your design approach align with Labatt's "dreaming big" culture?

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a progression of skills.

• Narrative: For each key project, tell a story: the challenge, your solution, your process, and the outcome.

• Technical Detail: Be ready to discuss the software and techniques you used, especially for 3D and complex layouts.

• Brand Focus: Emphasize how your designs met specific brand objectives and adhered to guidelines.

• GTM Relevance: Connect your design work to broader marketing goals and how it supports sales initiatives.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating operational competencies like project management, brand stewardship, stakeholder management, and strategic thinking, beyond just aesthetic talent.

📌 Application Steps

To apply for this contract Graphic Designer position:

• Submit your application through the provided link on the Labatt Breweries of Canada careers portal.

• Portfolio Customization: Ensure your portfolio prominently features relevant POP/POS design examples and highlights your proficiency with Adobe CC and Adobe Substance, tailored to the CPG industry.

• Resume Optimization: Tailor your resume to emphasize your 2-5 years of experience, specific software skills (InDesign, Illustrator, Photoshop, Substance), project management capabilities, and any experience in retail or consumer products.

• Interview Preparation: Practice presenting your portfolio, focusing on the narrative of each project, your design process, and how you ensure brand consistency and meet deadlines. Be ready to discuss GTM context.

• Company Research: Familiarize yourself with Labatt's brands, recent marketing efforts, and their company culture, particularly their "dreaming big" philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. All details, especially regarding compensation and specific project expectations, should be verified directly with the hiring organization before making application decisions.