Graphic Designer (Casino/Gaming)

📍 Job Overview

Job Title: Graphic Designer (Casino/Gaming)
Company: Talent First (for Interactive Services)
Location: Ukraine (Remote)
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing
Date Posted: December 09, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact marketing and in-game visual assets for a new sweepstakes casino product, directly influencing player engagement and monetization.
• Collaborate cross-functionally with product, monetization, and user acquisition teams to translate business objectives into compelling visual narratives and high-converting designs.
• Maintain and evolve a cohesive brand identity and visual style across all product touchpoints and marketing collateral, ensuring consistency and quality.
• Drive the ideation and execution of creative concepts, leveraging a strong understanding of design principles, typography, and visual storytelling within the casino/gaming domain.

📝 Enhancement Note: This role is a mid-level Graphic Designer position focused on the casino/gaming industry, specifically within a sweepstakes casino product. The remote nature and emphasis on collaboration with monetization and UA teams indicate a strong link to Go-To-Market (GTM) operations and revenue-generating activities. The need for both execution and ideation suggests a role that requires strategic thinking alongside creative talent.

📈 Primary Responsibilities

• Develop and execute high-impact marketing assets for a variety of channels including promotions, store packages, user acquisition (UA) advertisements, CRM campaigns, and live-ops events.
• Design polished and engaging in-game visuals, such as coins, chests, badges, pop-up notifications, and event banners, to enhance player experience and retention.
• Translate complex monetization goals into clear, visually appealing, and high-converting design concepts that drive player spending and engagement.
• Maintain and actively evolve a consistent visual style and brand identity across all product interfaces and marketing materials, ensuring brand integrity.
• Collaborate closely with product managers, UA specialists, and monetization strategists to deliver fast, effective, and data-informed design solutions.
• Produce initial concepts and rapid iterations to explore creative directions, followed by detailed production-ready designs for final implementation.
• Ensure exceptionally high-quality execution in all design deliverables, focusing on composition, typography, rendering, and overall UI polish.
• Manage and maintain design templates, comprehensive asset libraries, and evolving visual guidelines to support scalable and efficient design production.
• Stay informed about current trends in the casino and gaming industry, particularly in social casino and sweepstakes mechanics, to inform design decisions and maintain market competitiveness.

📝 Enhancement Note: The responsibilities highlight a strong focus on visually driving revenue through marketing assets and in-game elements. The emphasis on "high-converting visual concepts" and collaboration with monetization/UA teams directly ties this creative role into revenue operations and GTM strategy. The need to manage asset libraries and templates points towards an operational aspect of design management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent practical experience, is highly recommended for a foundational understanding of design principles.
Experience: A minimum of 2-5 years of proven professional experience in graphic design, with a significant portion dedicated to the gaming industry, ideally social casino or casual games.

Required Skills:

• Graphic Design Proficiency: Demonstrable expertise in graphic design principles, including composition, color theory, and visual hierarchy.
• Gaming Design Experience: Proven track record of creating visually appealing assets specifically for gaming environments, with a preference for social casino or casual game genres.
• Visual Storytelling: Ability to convey narratives and evoke emotions through visual design, essential for engaging players.
• Typography Expertise: Strong command of typography for both marketing and in-game elements, ensuring readability and aesthetic appeal.
• Composition Skills: Excellent ability to arrange visual elements effectively to create balanced, impactful, and aesthetically pleasing designs.
• Marketing Asset Creation: Hands-on experience designing a wide range of marketing collateral, with a specific focus on social media platforms (e.g., Meta ads) and promotional materials.
• Figma Proficiency: Basic working knowledge and practical application of Figma for design creation, prototyping, and collaboration.
• Brand Guideline Adherence: Comfort and skill in working within established brand guidelines and template structures to maintain visual consistency.
• Creative Mindset: A proactive and innovative approach to problem-solving, with a willingness to explore new ideas, research references, and add significant value to design concepts.
• English Proficiency: At least a B2 level of spoken and written English is required for effective communication within the international team.

Preferred Skills:

• Sweepstakes/Monetization Product Experience: Familiarity with the unique design considerations and mechanics of sweepstakes or monetization-driven gaming products.
• AI Tool Integration: Experience or familiarity with leveraging AI tools within the design workflow to enhance efficiency and creativity.
• UI/UX Design Principles: Understanding of user interface (UI) and user experience (UX) design principles, with potential experience contributing to UI tasks in gaming.

📝 Enhancement Note: The requirements strongly emphasize practical, industry-specific experience. The "basic working knowledge of Figma" suggests that while proficiency is valued, the role is not solely dependent on expert-level mastery, allowing for growth. The B2 English requirement underscores the international, remote nature of the team and the need for clear communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of Gaming Design: A robust portfolio demonstrating a clear progression of your work in gaming design, with a focus on social casino or casual games. Include examples of in-game assets and marketing visuals.
• Marketing Asset Examples: Specific examples of high-impact marketing assets created for social media (e.g., Meta ads), promotions, and UA campaigns, highlighting conversion-oriented design.
• Figma Project Integration: Visual evidence of projects executed or collaborated on using Figma, showcasing your ability to work with design systems, components, or prototypes.
• Brand Consistency Examples: Projects where you successfully maintained or evolved a consistent visual style and brand identity across multiple assets or platforms.
• Conceptualization & Iteration: Examples that illustrate your process of ideation, from initial concepts and quick iterations to final, polished designs.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss how you approach designing within a structured workflow, including your methods for concept development, iteration, and final asset delivery within tight deadlines.
• System Implementation Standards: Evidence of how you manage and organize design assets, templates, and style guides to ensure scalability and consistency in production.
• Measurement and Performance Analysis: While not directly responsible for analytics, understanding how your designs contribute to monetization goals or UA performance is crucial; be ready to discuss how you'd interpret and act on feedback related to design effectiveness.

📝 Enhancement Note: For a design role that impacts revenue and engagement, the portfolio is paramount. It needs to showcase not just aesthetic skill but also the ability to translate business objectives (monetization, UA) into effective visual solutions. The emphasis on Figma and brand consistency points to the need for efficient, scalable design processes.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), the remote nature within Ukraine, and the competitive nature of the gaming industry, a competitive salary range is estimated to be between UAH 450,000 - 750,000 per year (approximately $11,000 - $19,000 USD annually, subject to exchange rates). This range accounts for the specialized skills in gaming design and the demand for remote talent.

Benefits:

• Competitive Salary: A salary package commensurate with experience and industry standards.
• Fully Remote Role: The flexibility and autonomy of working from anywhere within Ukraine.
• Comprehensive Onboarding and Training: Structured support to ensure a smooth integration into the team and product, with opportunities to learn specific tools and processes.
• Opportunities for Career Growth: Potential to advance within a dynamic and innovative company, taking on more responsibility and contributing to strategic design decisions as the product scales.
• Supportive and Inclusive Team Environment: A collaborative culture that values diverse perspectives and fosters professional development.

Working Hours: Approximately 40 hours per week, with potential for flexibility to accommodate international collaboration and project deadlines. The remote nature allows for some autonomy in scheduling, provided core collaboration hours are met.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for mid-level graphic designers in Ukraine specializing in gaming, considering the remote work arrangement. Ukraine has a strong IT and creative talent pool, and remote roles often attract competitive compensation. The benefits listed are standard for tech-forward, remote-first companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Services operates within the rapidly evolving Social Casino and Sweepstakes Gaming industry. This sector blends entertainment with gamified monetization mechanics, requiring a strong understanding of player psychology, engagement loops, and regulatory considerations. The company aims to bring a modern, fresh visual identity to this space. Company Size: The company is described as "new" and "expanding," suggesting a startup or early-stage growth company. This often translates to a dynamic, fast-paced environment where individuals can have a significant impact and wear multiple hats. Founded: Interactive Services is a "new sweepstakes casino product," implying a recent founding or launch phase. This stage is characterized by rapid product development, team building, and market penetration efforts.

Team Structure:

• Operations Focus: The Graphic Designer will be part of a growing creative team, likely reporting to a Creative Lead or Art Director. The role involves close collaboration with distinct functional teams: Product Management (defining features and player experience), Monetization (driving revenue through in-app purchases and packages), and User Acquisition (attracting new players through marketing).
• Cross-Functional Collaboration: Expect frequent interaction with these teams to ensure design aligns with business objectives, marketing strategies, and product roadmaps. This structure emphasizes a GTM-aligned operational approach.
• Remote & International: The team is international and operates remotely, requiring strong communication protocols and asynchronous collaboration skills.

Methodology:

• Data-Informed Creativity: While creative instincts are valued, designs are expected to be informed by monetization goals and UA performance data. This suggests an iterative design process where feedback and results guide adjustments.
• Agile Development: Given the "fast-growing" nature, the team likely employs agile or lean methodologies for rapid iteration and deployment of new features and marketing campaigns.
• Scalable Design Production: Emphasis on managing templates and asset libraries indicates a focus on efficient, scalable design processes that can support a growing product.

Company Website: https://talent-first.breezy.hr/p/2a721e9bef1f01-graphic-designer-casino-gaming (Note: This is the applicant tracking system URL, not a primary company website for Interactive Services itself.)

📝 Enhancement Note: The company culture is likely entrepreneurial, fast-paced, and results-oriented, typical of a startup in the gaming sector. The emphasis on collaboration with monetization and UA teams indicates a strong link to revenue operations and GTM strategies, where design is a critical lever for performance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires foundational expertise and practical experience (2-5 years) in gaming design, with the capacity to work independently on assigned tasks while also contributing to creative ideation. The role is execution-focused but offers opportunities to influence visual strategy.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Art Manager, or Head of Design. They will collaborate extensively with Product Managers, Monetization Specialists, and User Acquisition Managers, forming a crucial link between creative output and Go-To-Market (GTM) operational objectives.

Operations Impact: The Graphic Designer's work directly impacts key operational metrics. High-impact marketing assets and engaging in-game visuals are designed to:

• Increase User Acquisition (UA): Driving effective ad creatives that attract new players.
• Boost Monetization: Creating compelling offers and in-game items that encourage player spending.
• Enhance Player Retention: Designing visually appealing interfaces and events that keep players engaged.
• Strengthen Brand Perception: Ensuring a modern and consistent visual identity for the sweepstakes casino product.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like UI/UX for gaming, advanced monetization design, or live-ops event visuals.
• Lead Roles: Progress to a Senior Graphic Designer or Art Director position, taking on more strategic responsibilities, mentoring junior designers, and leading larger creative projects.
• Cross-Functional Transition: With a strong understanding of monetization and UA, there's potential to transition into roles with a more direct GTM or product strategy focus.
• Skill Expansion: Opportunities to learn and integrate new technologies like AI tools into the design workflow, or to develop skills in motion graphics or animation.

📝 Enhancement Note: The growth path for a designer in a gaming startup is often tied to the company's scaling. Success in this role can lead to leadership positions and opportunities to influence the product's visual direction and revenue-driving strategies. The GTM impact is significant, as design is a primary driver of player acquisition and monetization.

🌐 Work Environment

Office Type: This is a fully remote position. The company operates with an international, distributed team, leveraging online collaboration tools and platforms.

Office Location(s): The role is remote and based in Ukraine. While there isn't a physical office requirement, candidates should be comfortable working within the Ukrainian timezone (Europe/Kiev) for collaborative purposes.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on communication and project management tools. Expect a culture of asynchronous communication mixed with scheduled video calls for meetings and brainstorming.
• Tools and Technology: Access to and proficiency with design software (Figma), communication platforms (Slack, Zoom), and project management tools will be essential. The company provides the necessary digital infrastructure.
• Team Interaction: While remote, opportunities for team interaction will exist through virtual team meetings, design reviews, and informal social channels, fostering a sense of community within the distributed team.

Work Schedule: The standard working hours are approximately 40 hours per week. While remote, maintaining consistent availability during core Ukrainian business hours (e.g., 9 AM - 6 PM EET) is likely expected for effective collaboration with international teams and for attending scheduled meetings. There may be some flexibility to manage personal schedules around project deadlines.

📝 Enhancement Note: The remote-first nature of the company means that effective self-management, strong digital communication skills, and comfort with online collaboration tools are critical. The workspace is defined by the digital tools used to connect and execute work, rather than a physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit your resume and portfolio. Recruiters will screen for essential qualifications and alignment with the gaming design focus.
• Portfolio Review & Technical Interview: A dedicated session to walk through your portfolio, discuss specific projects, and assess your design process, problem-solving approach, and proficiency with tools like Figma. Expect questions on typography, composition, and your experience with marketing/in-game assets.
• Skills Assessment/Design Challenge: You may be given a small design task or a hypothetical scenario to assess your ability to create assets under constraints, translate objectives into visuals, and meet brand guidelines. This is crucial for evaluating your practical design skills and efficiency.
• Team/Manager Interview: A conversation with the hiring manager or team lead to discuss your experience, creative philosophy, collaboration style, and cultural fit. This stage will also delve into your understanding of monetization and UA goals.
• Final Interview (if applicable): Potentially a final discussion with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects showcasing social casino, casual gaming, or similar high-engagement digital product design. Highlight marketing assets for social platforms and in-game UI elements.
• Showcase Process: For each project, briefly explain the objective, your role, the creative process (ideation, iteration), the tools used (especially Figma), and the outcome or impact.
• Quantify Impact: If possible, mention how your designs contributed to metrics like conversion rates, engagement, or revenue. Even anecdotal evidence of positive feedback is valuable.
• Highlight Brand Consistency: Demonstrate your ability to work within and evolve brand guidelines, showing examples of how you maintain a cohesive visual identity.
• Prepare for Figma Discussion: Be ready to speak about your workflow in Figma, any custom components you've built, or how you've used it for collaboration.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, thoroughly read the brief. Identify the target audience, the primary objective (e.g., drive installs, promote an offer), and the brand's visual style.
• Focus on Conversion: For marketing assets, prioritize visual elements that grab attention and clearly communicate the call to action. For in-game assets, focus on enhancing the player experience and encouraging desired actions.
• Time Management: Practice creating a few key assets within a limited timeframe, focusing on delivering polished, effective designs rather than perfection.
• Articulate Your Decisions: Be prepared to explain the rationale behind your design choices, linking them back to the project objectives and target audience.

📝 Enhancement Note: The interview process will heavily rely on portfolio evaluation and practical design skills. Candidates should be prepared to demonstrate not only creative talent but also an understanding of how design serves business objectives in a revenue-generating context like sweepstakes casinos. The emphasis on Figma and marketing assets suggests a practical, execution-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is required, with an understanding of components, auto-layout, and design systems.
• Adobe Creative Suite: While Figma is highlighted, proficiency in Photoshop and Illustrator is typically assumed for graphic designers for asset creation, photo manipulation, and vector graphics.
• Prototyping Tools (within Figma): Ability to create interactive prototypes to showcase user flows and design concepts.

Analytics & Reporting:

• Basic understanding of analytics platforms: While not directly operating them, familiarity with how design assets perform on platforms like Meta Ads Manager or in-game analytics dashboards is beneficial. The ability to interpret performance data to inform design iterations is key.

CRM & Automation:

• N/A: This role is primarily focused on creative asset production, not direct CRM or marketing automation tool operation. However, understanding how assets are deployed via CRM or marketing automation platforms (e.g., email banners, push notification graphics) is a plus.

📝 Enhancement Note: The explicit mention of Figma points to a modern, collaborative design workflow. While not directly managing analytics or CRM, the designer's work is intended to drive performance metrics within these areas, so an understanding of their impact is crucial.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages exploring new visual ideas and pushing creative boundaries within the gaming landscape.
• Collaboration & Communication: Strong emphasis on working effectively with diverse, remote teams, valuing clear and open communication.
• Results-Oriented: A focus on delivering designs that achieve specific business objectives, particularly in driving player acquisition and monetization.
• Quality & Execution: A commitment to high standards in all design outputs, ensuring polish, consistency, and attention to detail.
• Adaptability: Embracing a fast-paced startup environment that requires quick adaptation to new trends, feedback, and project requirements.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with product, monetization, and UA teams, acting as a bridge between creative vision and business goals. This requires active listening and the ability to translate feedback from non-designers into actionable design improvements.
• Constructive Feedback: A culture where feedback is given and received constructively, focusing on improving the design and its effectiveness. Regular design reviews are likely part of the process.
• Shared Ownership: While roles are defined, there’s an expectation of collective responsibility for the product’s success, meaning designers contribute to achieving broader team and company objectives.

📝 Enhancement Note: The culture is likely a blend of startup energy and professional execution, valuing both creative flair and a business-oriented approach. The remote nature necessitates a proactive and communicative collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Monetization: Effectively creating visually appealing and engaging designs that also serve strict monetization goals and drive conversions can be a delicate balance.
• Rapid Iteration & Deadlines: The fast-paced nature of the gaming industry and startup environments means frequent updates and tight deadlines, requiring efficient workflow and quick turnaround times.
• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified visual identity across a wide range of marketing materials and in-game elements, especially as the product scales.
• Adapting to Gaming Trends: Staying ahead of evolving player preferences and design trends in the competitive casino and gaming market.

Learning & Development Opportunities:

• Specialized Gaming Design Skills: Deepen expertise in areas like UI/UX for gaming, animation, or visual effects specific to the casino/sweepsstakes genre.
• Industry Exposure: Gain insights into the business operations of a gaming company, including UA strategies, monetization models, and product development lifecycles.
• Tool Proficiency: Become an expert in Figma and potentially explore other advanced design or AI tools relevant to the industry.
• Mentorship: Opportunities to learn from experienced designers or creative leads within the company or through industry networks.

📝 Enhancement Note: The challenges are typical for designers in fast-moving, revenue-focused tech environments. The growth opportunities are substantial, particularly for those who can demonstrate a strong understanding of how design directly impacts business outcomes in the gaming sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new set of in-game coin packages to encourage players to purchase them?" (Assesses understanding of monetization drivers and visual appeal).
• "Describe your process for creating a high-converting ad creative for Facebook/Meta targeting players interested in casino games." (Evaluates UA asset creation skills and conversion focus).
• "Walk us through a project where you had to balance strict brand guidelines with a creative concept. How did you ensure both were met?" (Tests adherence to constraints and creative problem-solving).

Company & Culture Questions:

• "What do you find most exciting about the social casino/sweepstakes gaming industry, and what challenges do you see?" (Gauges industry interest and strategic thinking).
• "How do you prefer to receive feedback on your designs, and how do you incorporate it?" (Assesses collaboration and adaptability).
• "How do you stay updated on design trends, particularly within the gaming sector?" (Evaluates proactivity and industry awareness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the solution, and the outcome.
• Highlight Key Skills: Ensure your selected projects demonstrate your proficiency in typography, composition, visual storytelling, Figma, and marketing asset creation.
• Emphasize Monetization/UA Impact: Wherever possible, connect your design choices to how they would drive player acquisition or revenue. Use phrases like "designed to increase conversion," "optimized for player engagement," or "created to highlight value."
• Be Ready for Live Design/Critique: Practice explaining your design decisions verbally and be prepared for questions that might probe deeper into your thought process or ask for minor on-the-spot adjustments.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and a practical understanding of how design drives business objectives in the gaming industry, particularly related to monetization and user acquisition. The portfolio review is a critical component.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Breezy HR link.
• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects that showcase your gaming design, marketing asset creation, and Figma proficiency. Prioritize work that demonstrates an understanding of monetization or player engagement.
• Tailor Your Resume: Highlight keywords such as "Graphic Design," "Gaming Design," "Figma," "Marketing Assets," "Social Media Ads," "Typography," "Composition," and any experience with casino or sweepstakes products. Quantify achievements where possible.
• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your design process, creative rationale, and the impact of your work. Be ready to discuss specific examples related to monetization goals.
• Research Interactive Services: Understand their positioning as a "modern visual identity" in the sweepstakes casino space. Consider how your design style can contribute to this vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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